【CXO观点】吉利CIO丁国祥：数字化转型从云上起步

对于吉利来说，2016硕果累累，在超过78万台的汽车销量之外，其新晋SUV车型同样得到了消费者的认可和亲瞹，完成了对该领域已有热门品牌的追赶。在竞争如此激烈的汽车市场，取得如此成绩不仅依靠优质的产品与出色的服务，吉利对新销售模式的思考与支撑，及其信息系统建设同样值得借鉴。浙江吉利控股集团有限公司CIO丁国祥先生，就新技术在汽车行业的应用、信息化建设、新零售思考等相关问题进行交流，下面一起走进。CXO UNION-CXO联盟（cxounion.cn）

一、吉利信息化的三大步

在吉利，信息化建设一直都是一项战略任务，历经多年发展，其能力亦逐渐成为核心竞争力的一部分——丁国祥。

交流开始，丁国祥先生回顾和总结了吉利整个信息化的发展历程——跨越了基础打磨和深入覆盖，与公司发展历程一致，时下已走入综合赋能的3.0时代：CXO UNION-CXO联盟（cxounion.cn）

• 第一阶段，业务的起步时期，信息化系统主要为了支撑公司的各项业务，对来说比较零散。在这个期间，有两个标志性的事件：首先，吉利董事长于2002年推动实施了SAP的ERP系统，把信息化定位于国际水准；其次，2004年流程再造和全面信息化彻底夯实了吉利信息化系统的基础。
• 第二阶段，业务走向成熟，公司各项职能规划也基本定型，这时SAP实施进入深化运用时期，并在制造、研发和营销领域部署了业内领先的专业化系统。信息化能力在各个主要业务领域得到了普遍加强，MES、PLM、DMS等主流信息化系统得以部署，对企业的管理和运营能力起到了重要的支撑作用。
• 第三阶段，随着产品线日益丰富、业务规模逐渐变大以及国际化发展起步，企业发展进入了新的阶段，对信息化能力也提出了更高要求，包括信息系统如何支持产品和服务的品质，支持业务模式的创新，支持企业国际化，支持企业的高效、敏捷运作，支持企业的数据化转型等等。在这个综合赋能时期，通过更加积极地利用云计算、物联网、大数据在内的新型信息化技术，转变信息化建设的思路，推动以信息技术为主的业务创新并驱动业务模式转型，从而提升业务在互联网时代的竞争力，成为了信息化建设的主要课题。

基于这个诉求，吉利于2016年开始构建针对新车型平台的新型营销IT系统，涵盖销售、售后和CRM三大核心业务模块。采纳了阿里巴巴集团的DT理念，整套系统完全构建在阿里云上，使用了包括IaaS服务、Aliware中间件服务、云盾和大数据在内的全系列阿里云服务。CXO UNION-CXO联盟（cxounion.cn）

二、信息化系统重构的新推力

对比国外知名车企，我们在那些需要长时间积累的技术领域和业务流程的成熟度上固然有所欠缺，在这里吉利通过收购等方法可以完成快速跟进，并通过在吉利的新车型平台上构建全新的IT系统来完成信息的整合，为下一代产品打下基础——丁国祥。CXO UNION-CXO联盟（cxounion.cn）

此外，丁国祥先生还表示，在国外许多大型车企中，许多系统建成于六七十年代，成型于八十年代，这些老旧技术构建的系统显然已经成为新兴业务的累赘，而吉利完全不存在这一点，就比如吉利的新车型平台，这点就像吉利为什么会选择阿里云来构建自己的应用一样——首先，时下已经进入云计算时代，计算资源将变成一种公共设施服务，不管IaaS、PaaS，抑或是SaaS，都代表着最优化的资源整合和协作方式，代表着未来技术和应用的发展方向；此外，云计算也切实带来了一些实际好处，比如低成本、按需使用、快速反应、零运维等；最后，云也代表了一个生态圈，在这里可以完成更多资源共享与互补，共同成长。

在这方面，就像吉利的新车型平台的营销系统被命名为CEP，即客户融合平台，希望借信息技术将客户融合到业务生态圈，使用企业能够与市场实时互动，时刻把握客户的需求、想法与偏好，从而更好地引导产品开发、制造和销售。同时，也可以利用这些技术，转型销售模式、服务模式、产品的使用模式，将诸如社区商务模式、共享经济模式等其他行业和消费领域已经发生的互联网赋能在汽车业逐步实现。当然，这个过程并不一帆风顺，类似许多大型传统企业，这里主要存在两个方面的原因，丁国祥先生指出：首先，员工需要经过从传统思维向互联网思维的转变，企业需要管理整个业务转型中发生的各种冲突和风险，从而实现平稳过度；其次，对于IT而言，知识和技能的更新、人才的短缺、工作模式的转变等都是不得不关注的问题。CXO UNION-CXO联盟（cxounion.cn）

与这些问题相对的是，企业IT资源毕竟有限，特别是移动互联网、大数据、云计算等新技术方面的人才，因此吉利与阿里巴巴合作，从阿里云平台获得技术、人才和计算资源，并学习阿里巴巴的互联网思维，在汽车这个专业领域里，将双方的资源整合，优势互补，共同创新，创造人们期待的全新出行。

三、互联网驱动下的汽车行业前行

互联网重塑了世界和人们的生活，汽车行业也不例外，通过新营销模式、车联网、辅助驾驶、智能制造，吉利一直坚定地走在互联网赋能的前沿——丁国祥。CXO UNION-CXO联盟（cxounion.cn）

企业信息化转型确实给吉利带来了快速发展的可能，但是对于一个车企来说，如何造出好车，如何给用户提供更好的用车体验才是根本，而在这些方面，吉利从很早之前已经开始摸索，丁国祥指出。

汽车制造方面，吉利制造基地大量采用了工业机器人，建立自己的智能制造系统，把工厂中的设备进行联网，收集制造环节形成的数据，从而进行具体分析。此外，吉利还使用了数字装配、工艺仿真，线上模拟、线下制造双轨并发。

早在2012年，吉利就发布了GNetLink1.0车联网产品，并率先在吉利帝豪上市；而在2014年，博瑞搭载了GNetLink2.0智能互联系统。在此之外，公司更在研究院组建了车载联网技术部，启动了面向未来2020-2025年的智能网联平台化产品，即GNetLink3.0开发设计项目。同时，吉利还与多家公司在自然语言、智能导航、大数据、云计算、生物识别、人工智能等智能互联新兴技术上达成合作。

在智能驾驶方面，沃尔沃公司研发的XC90、S90汽车产品更是全球唯一大批量商业化的高度辅助驾驶汽车，实现了时速0-130公里的智能辅助驾驶。而从2017年开始，沃尔沃在多地启动了最大规模的自动驾驶汽车测试项目Drive Me，并计划在2021年推出首款完全自动驾驶量产汽车。CXO UNION-CXO联盟（cxounion.cn）

吉利汽车集团基于新车型平台的新品牌会以全面创新的经营智慧融入互联网基因，不拘泥于传统的线下分销模式，打造全新的商业模式和用车体验。

翻译

For geely, fruits, 2016 car sales in more than 780000. The new SUV models also get the recognition of consumers, completed a popular brand in this area has been catching up. In such a highly competitive auto market, such achievements not only depend on high-quality products and excellent services, but also on Geely’s thinking and support for the new sales model and its information system construction. To this end, recently, the cloud community interviewed Mr. Ding Guoxiang. He is CIO of Zhejiang Geely Holding Group Co and LTD. On the application of new technology in the automobile industry, information construction, new retail thinking and other related issues to exchange, the following together into.

Three big steps in Geely informatization

In Geely, information construction has always been a strategic task. After years of development, its ability has gradually become a part of the core competitiveness.CXO UNION-CXO联盟（cxounion.cn）

At the beginning of the exchange, Mr. Ding Guoxiang reviewed and summarized the entire development process of Geely informatization — spanning the foundation polishing and in-depth coverage, consistent with the company’s development process. And now it has entered the 3.0 era of comprehensive empowerment:

In the first stage

The initial stage of business, the information system is mainly to support the various businesses of the company, which is relatively scattered. During this period, there were two landmark events: First, the chairman of Geely promoted the implementation of SAP ERP system in 2002, positioning informatization at the international level; Secondly, in 2004, process reengineering and comprehensive informatization thoroughly consolidated the foundation of Geely’s informatization system.

In the second stage

The business becomes mature and the functional planning of the company is basically set. At this time, the implementation of SAP enters the period of deepening application and the industry-leading professional system is deployed in the fields of manufacturing, research and development and marketing. The informatization capability has been generally strengthened in all major business areas. MES, PLM, DMS and other mainstream informatization systems have been deployed. It has played an important supporting role in the management and operation capability of enterprises.CXO UNION-CXO联盟（cxounion.cn）

In the third stage

With the increasingly rich product line, the gradually expanding business scale and the start of internationalization. The development of enterprises has entered a new stage, and higher requirements have been put forward for informatization capability. It includes how information systems support the quality of products and services, the innovation of business models, the internationalization of enterprises, and the efficient and agile operation of enterprises. Support the digital transformation of enterprises and so on. In this period of comprehensive empowerment, it has become the main topic of information construction to change the idea of information construction, promote the business innovation based on information technology and drive the transformation of business model, so as to enhance the competitiveness of business in the Internet era by making more active use of new information technology including cloud computing, Internet of things and big data.CXO UNION-CXO联盟（cxounion.cn）

Based on this appeal, Geely began to build a new marketing IT system for new model platforms in 2016. It covers the three core business modules of sales, after-sales and CRM. Adopted the DT concept of Alibaba Group, the whole system is completely built on Ali Cloud. It uses the whole series of Ali Cloud services including IaaS service, Aliware middleware service, cloud shield and big data.

New thrust of information system reconfiguration

Compared with well-known foreign auto companies, we certainly lack in those technical fields and maturity of business processes that need to be accumulated for a long time. Here, Geely can complete rapid follow-up through acquisition and other methods. And complete information integration by building a brand-new IT system on Geely’s new model platform, laying the foundation for the next generation of products — Ding Guoxiang.CXO UNION-CXO联盟（cxounion.cn）

Mr. Ding Guoxiang said that in many large foreign auto companies, many systems were built in the 1960s and 1970s. And they were formed in the 1980s. These systems built with old technologies have obviously become a burden to emerging businesses. But Geely does not have at all. For example, Geely’s new model platform. This is just like why Geely chose Ali Cloud to build its application. First of all, it has entered the era of cloud computing, and computing resources will become a kind of public facility service.

No matter IaaS, PaaS, or SaaS, they all represent the optimal way of resource integration and collaboration, and represent the development direction of future technology and application. In addition, cloud computing also brings some practical benefits. Such as low cost, on-demand use, fast response, zero operation and maintenance, etc. Finally, the cloud also represents an ecosystem where more resources can be shared and complemented to grow together.CXO UNION-CXO联盟（cxounion.cn）

In this respect

The marketing system of Geely’s new model platform is named CEP, that is, the customer integration platform, hoping to integrate customers into the business ecosystem by means of information technology, so that enterprises can interact with the market in real time and grasp the needs, ideas and preferences of customers at all times, so as to better guide product development, manufacturing and sales. At the same time, these technologies can also be used to transform the sales model, service model and product usage model, and gradually realize the Internet enabling that has already happened in other industries and consumption fields, such as community business model and sharing economy model, in the automobile industry.

Of course, this process is not smooth, similar to many large traditional enterprises. There are mainly two reasons, Mr. Ding Guoxiang pointed out. First, employees need to go through the transformation from traditional thinking to Internet thinking, the enterprise needs to manage all kinds of conflicts and risks in the whole business transformation, so as to achieve a smooth transition; Secondly, for IT, the update of knowledge and skills, the shortage of talents, the change of working mode and so on are the problems we have to pay attention to.CXO UNION-CXO联盟（cxounion.cn）

In contrast to these problems, enterprise IT resources are limited after all, especially talents in the field of mobile Internet, big data, cloud computing and other new technologies. Therefore, Geely cooperates with Alibaba to obtain technology, talents and computing resources. Also Geely can learn Alibaba’s Internet thinking. In the professional field of automobile, Geely integrates resources of both sides to complement each other’s advantages. Joint innovation to create a new travel that people expect.

The Internet drives the automobile industry forward

The Internet has reshaped the world and people’s lives, and the automobile industry is no exception. Through new marketing models, Internet of vehicles, assisted driving, intelligent manufacturing, Geely has been firmly at the forefront of Internet enabling – Ding Guoxiang.

The transformation of enterprise informatization has indeed brought the possibility of rapid development to Geely. But for an auto company, how to build good cars and provide users with better car experience is fundamental. In these aspects, Geely has started to explore from a long time ago, Ding Guoxiang pointed out.CXO UNION-CXO联盟（cxounion.cn）

In terms of automobile manufacturing

In terms of automobile manufacturing, Geely’s manufacturing base has adopted a large number of industrial robots to establish its own intelligent manufacturing system, network equipment in the factory, and collect data formed in the manufacturing link for specific analysis. In addition, Geely also uses digital assembly, process simulation, online simulation and offline manufacturing dual-track concurrency.

GNetLink

As early as 2012, Geely released its GNetLink1.0 vehicle networking product, which was first launched on the Gili Emgrand; And in 2014, Bo Rui equipped with GNetLink2.0 intelligent interconnection system. In addition, the company also set up the vehicle-mounted networking Technology Department in the research institute, and started the development and design project of GNetLink3.0, an intelligent networking platform product for the future 2020-2025. At the same time, Geely has also reached cooperation with a number of companies in emerging intelligent connected technologies such as natural language, intelligent navigation, big data, cloud computing, biometrics and artificial intelligence.

In terms of intelligent driving

In terms of intelligent driving, XC90 and S90 automobile products developed by Volvo are the world’s only mass-commercialized highly assisted driving vehicles, achieving intelligent assisted driving at 0-130 km/h. Volvo started its largest self-driving car test program, Drive Me, in 2017. And it plans to launch its first fully autonomous mass-production car in 2021.CXO UNION-CXO联盟（cxounion.cn）

The new brand of Geely Auto Group based on the new model platform will integrate into the Internet gene with comprehensive innovative management wisdom, not sticking to the traditional offline distribution model, and create a new business model and car experience.

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于CSDN；编辑/翻译：CXO UNIONCXO联盟小O。

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