【动向】阿里新任CEO吴泳铭锚定两大战略重心，是阿里打开未来的钥匙

“以创业心态，不沉溺过去，不墨守陈规，阿里将在AI时代继续获得巨大发展，创造更多价值。”CXO UNION-CXO联盟（cxounion.cn）

9月12日，履新第三天，阿里巴巴集团新任CEO吴泳铭就通过一封开门见山的全员邮件，抛出了一系列重磅安排。

面向未来，阿里确立两大战略重心：用户为先、AI驱动。并围绕这两大重心，重塑业务的战略优先级，将对三类业务加大战略性投入——技术驱动的互联网平台业务，AI驱动的科技业务，全球化的商业网络。CXO UNION-CXO联盟（cxounion.cn）

为什么要锚定这两个战略重心？

用户为先，与阿里巴巴的“客户第一”一脉相承，也切中了用户所需、业务发展所需；

AI驱动，则是基于对未来的精准判断，赋予未来的阿里巴巴更强的前沿科技属性。吴泳铭指出，传统互联网模式严重同质化已走向存量竞争，AI人工智能为代表的新技术正成为全球商业发展的新动能。

在两大战略重心下，全员信进一步阐明了阿里将加大投入三类业务：

对于技术驱动的互联网平台业务，“用户需求的优先级高于一切”，为此将寻求最广泛的开放与合作，“包括传统意义上竞争关系的公司”；CXO UNION-CXO联盟（cxounion.cn）

对于AI驱动的科技业务，“必须让阿里巴巴各业务的用户场景都变成AI技术最佳的应用场，通过技术创新带来突破性用户体验和商业模式”；CXO UNION-CXO联盟（cxounion.cn）

对于建设全球化的商业网络，则足见阿里的初心与胸怀，“不仅是自己出海，更要协助更多中国以及全球中小企业在世界拓展商机”。

短短三天，对阿里巴巴的未来发展既给蓝图又给路线图，吴泳铭的思路清晰，领导风格也由此可见一斑，务实，犀利，直奔问题，又有创始团队对未来发展、对中小企业的天然使命担当感——

在全员信中，吴泳铭呼吁，“时代在变，阿里必须变。时代在进步，阿里更必须进步。”强调“阿里必须自我变革，才能找到打开未来的钥匙。”CXO UNION-CXO联盟（cxounion.cn）

阿里随之展开的新发展前景，令人期待。

一、用户需求的优先级高于一切

公开信强调，将对技术驱动的互联网平台业务加大投入。所有业务的根基是用户价值以及带来的用户留存，因此要求相关业务，必须更加坚定转向用户视角， “用户需求的优先级高于一切”。更多用户才能给商家带去更多市场机会。吴泳铭还强调，各业务要主动以用户为先的视角，要创造行业最好的用户体验，寻求最广泛的开放与合作，“包括传统意义上竞争关系的公司”。

这封全员信，扑面而来一股犀利的新风。如果说“用户优先”是站在新发展阶段对未来业务发展的举旗定向，那么为了确保用户体验提升，甚至可以与传统意义上的竞争企业开放合作，则是完完全全的格局打开。CXO UNION-CXO联盟（cxounion.cn）

虽然现阶段还不足以就业务动作展开具体的讨论，但为了践行用户为先，阿里已经亮明了态度。

二、让阿里各业务场景，都变成AI技术最佳的应用场

AI驱动的科技业务是阿里巴巴将加大战略性投入的第二个业务方向。

正如前文所提及，吴泳铭判断，传统互联网模式严重同质化已走向存量竞争，AI人工智能为代表的新技术正成为全球商业发展的新动能。

全员信指出，下一个十年，最大的变量是AI带来的全行业深刻变革。“我们必须在AI时代以再次创业的决心，重塑用户价值，才可能得到在未来十年继续服务客户的机会。”科技背景出身的吴泳铭撂了狠话。CXO UNION-CXO联盟（cxounion.cn）

他说，必须让阿里巴巴各业务的用户场景都变成AI技术最佳的应用场，通过技术创新带来突破性用户体验和商业模式。“如果跟不上AI时代的变迁，一定会有新的物种将我们取代。”

吴泳铭有着深厚的技术背景，曾担任过B2B、淘宝、支付宝等多个重要业务的首席技术官，领导构建了相关业务的底层技术架构；带领创建了集团的核心业务阿里妈妈平台，创新孵化了手机淘宝推动了集团的无线化，在公司内有极强的号召力。官方履历显示，“他多年来始终跟进全球前沿技术趋势发展，将进一步开阔阿里的技术视野，探索以前沿技术为发展引擎的全新方向。”

过去24年，阿里抓住时代大潮，运用互联网技术，获得高速成长。如今，一路伴随阿里取得每个阶段关键技术突破的吴泳铭，掌舵AI时代的阿里巴巴，也寄托了阿里继续走在全球技术发展前沿、找到打开未来的钥匙的期待。CXO UNION-CXO联盟（cxounion.cn）

三、不仅要自己出海，也要帮助中小企业在全世界拓展商机

建设全球化的商业网络，是阿里将加大战略投入的第三个方向。

吴泳铭说，全球化对于阿里巴巴既是机会更是责任。“阿里初创时的第一个业务就是全球化业务，我们当时就立志要做一家由中国人创办在全球经济发展有独特价值的公司。”他回忆到。而今，阿里在全球已有诸多布局，未来将集中优势出击。“重要的是，阿里不仅是自己出海，更要通过构建一张全球化的商业网络，协助更多中国以及全球中小企业在世界拓展商机。”

这足见阿里的格局，既要自身全球化，也要帮助中小企业全球化，始终不忘“让天下没有难做的生意”这一使命。CXO UNION-CXO联盟（cxounion.cn）

“阿里必须自我变革，才能找到打开未来的钥匙，才能坚持为社会解决问题的初心，履行为中小企业服务的使命，坚守做一家于社会有益的好公司愿景”，吴泳铭在公开信中强调。

今年3月，阿里巴巴开启了24年公司历史上最重要的自我变革，并于9月10日顺利完成管理层传承交接，组织变革已基本成型，初见成效。观察这家公司不难发现，与时俱进，切准时代发展脉搏，善于通过自我变革获得新发展动能，是阿里24年始终坚持的“不变”。随着CEO发布面向未来的业务战略和组织战略，阿里巴巴又站在了新的历史起点上。

“只要我们以创业心态，不沉溺过去，不墨守陈规，阿里将在AI时代继续获得巨大发展，创造更多价值。”吴泳铭说。CXO UNION-CXO联盟（cxounion.cn）

翻译：

“With an entrepreneurial mentality, without indulging in the past and adhering to stereotypes, Ali will continue to achieve great development in the AI era and create more value.”

On September 12, the third day of his new term, Wu Yongming, the new CEO of Alibaba Group, threw out a series of heavy arrangements through a straightforward email to all staff.

Facing the future, Ali has established two strategic focuses: user-first and AI-driven. And around these two centers of gravity, reshape the strategic priorities of the business, will increase strategic investment in three types of business – technology-driven Internet platform business, AI-driven technology business, global business network.CXO UNION-CXO联盟（cxounion.cn）

Why anchor these two strategic centers of gravity?

Users first, in line with Alibaba’s “customer first”, but also in line with the needs of users, business development needs;

Ai-driven, is based on the accurate judgment of the future, giving the future Alibaba stronger cutting-edge technology attributes. Wu Yongming pointed out that the serious homogenization of the traditional Internet model has moved toward stock competition, and the new technology represented by AI artificial intelligence is becoming a new driving force for global business development.

Under the two strategic focuses, the letter further clarified that Ali will increase investment in three types of business:CXO UNION-CXO联盟（cxounion.cn）

For technology-driven Internet platform business, “users’ needs take precedence over everything else,” and to this end will seek the broadest openness and cooperation, “including companies that have traditionally been in competitive relationships.”

For AI-driven technology business, “we must make the user scenarios of Alibaba’s various businesses the best application field of AI technology, and bring breakthrough user experience and business model through technological innovation”;

For the construction of a global business network, it is clear that Ali’s original heart and mind, “not only to go to sea, but also to help more Chinese and global small and medium-sized enterprises to expand business opportunities in the world.”

In just three days, for the future development of Alibaba both blueprint and roadmap, Wu Yongming’s clear thinking, leadership style can be seen from this, pragmatic, sharp, straight to the problem, but also the founding team’s natural sense of responsibility for the future development of small and medium-sized enterprises

In the letter, Wu Yongming called, “Times are changing, Ali must change.” The Times are moving forward, and Ali must move forward even more.” “Ali must change itself to find the key to the future.”CXO UNION-CXO联盟（cxounion.cn）

Ali’s new development prospects are expected.

First, the priority of user needs is above everything else

The open letter stressed that it will increase investment in technology-driven Internet platform business. The foundation of all businesses is user value and user retention, so relevant businesses must be more firmly shifted to the user perspective, “the priority of user needs above everything else.” More users can bring more market opportunities to businesses. Wu Yongming also stressed that the industry should take the initiative to take a user-first perspective, to create the best user experience in the industry, and seek the broadest openness and cooperation, “including the traditional sense of competition between companies.”

This letter of all staff, a sharp new wind hit the face. If “user first” is a flag-raising orientation for future business development in the new development stage, then in order to ensure the improvement of user experience, it can even open cooperation with traditional competitive enterprises, which is completely open.

Although at this stage it is not enough to carry out specific discussions on business actions, in order to practice user first, Ali has clarified its attitude.

Second, let Ali’s business scenarios become the best application field for AI technology

The AI-driven technology business is the second business direction in which Alibaba will increase strategic investment.

As mentioned above, Wu Yongming judged that the serious homogenization of the traditional Internet model has moved toward stock competition, and the new technology represented by AI artificial intelligence is becoming a new driving force for global business development.CXO UNION-CXO联盟（cxounion.cn）

The letter pointed out that in the next decade, the biggest variable is the profound change of the entire industry brought by AI. “We must rebuild user value in the AI era with the determination to start a business again. And we will have the opportunity to continue serving customers in the next decade.” Wu Yongming, who comes from a scientific and technological background, put up a tough talk.

He said that it is necessary to make the user scenarios of Alibaba’s various businesses into the best application field of AI technology, and bring breakthrough user experience and business model through technological innovation. “If we don’t keep up with the changes in the AI era, new species will replace us.”

Wu Yongming has a profound technical background.

He once served as the chief technology officer of B2B, Taobao, Alipay and other important businesses. And led the construction of the underlying technical structure of related businesses. Led the creation of the group’s core business Ali Mother platform, innovated the incubation of mobile phone Taobao, promoted the group’s wireless, and has a strong appeal in the company. According to the official biography, “He has always followed the development of global cutting-edge technology trends for many years, and will further broaden Ali’s technical vision and explore a new direction with cutting-edge technology as the development engine.”

In the past 24 years, Ali has seized the tide of The Times and used Internet technology to achieve rapid growth. Today, Wu Yongming, who has accompanied Ali to achieve key technological breakthroughs at each stage. And Alibaba in the AI era, also hopes that Ali will continue to walk at the forefront of global technological development and find the key to open the future.CXO UNION-CXO联盟（cxounion.cn）

Third, we should not only go to sea ourselves, but also help smes to expand business opportunities around the world

Building a global business network is the third direction in which Ali will increase strategic investment.

Wu Yongming said that globalization is both an opportunity and a responsibility for Alibaba. “Ali’s first business was globalization, and we were determined to be a company founded by Chinese people with unique value in global economic development.” “He recalled. Today, Ali has many layouts in the world, and will focus on advantages in the future. “It is important that Alibaba not only goes out on its own. But also helps more Chinese and global smes expand business opportunities in the world by building a global business network.”CXO UNION-CXO联盟（cxounion.cn）

This shows that Ali’s pattern, both to their own globalization. But also to help small and medium-sized enterprises globalization, always do not forget the mission of “let the world is not difficult to do business”.

Wu Yongming stressed in the open letter.

“Ali must change itself in order to find the key to open the future, to adhere to the original intention of solving problems for society, to fulfill the mission of serving small and medium-sized enterprises. And to adhere to the vision of being a good company that is beneficial to society,” CXO UNION-CXO联盟（cxounion.cn）

In March this year, Alibaba opened the most important self-transformation in the 24-year history of the company. And successfully completed the management succession and handover on September 10. And the organizational change has been basically formed and has achieved initial results. Observing the company, it is not difficult to find that keeping pace with The Times, adapting to the pulse of the development of The Times, and being good at obtaining new development momentum through self-change are the “unchanged” that Ali has always adhered to for 24 years. With the release of the CEO’s future-oriented business strategy and organizational strategy. Alibaba has stood at a new historical starting point.

“As long as we adopt an entrepreneurial mindset, do not indulge in the past. And do not adhere to stereotypes, Ali will continue to achieve great development in the AI era and create more value.” Wu Yongming said.CXO UNION-CXO联盟（cxounion.cn）

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于网络；编辑/翻译：CXO UNIONCXO联盟小O。

如需加入CXO UNION（CXO联盟）高管社群，请联系社群小伙伴哦~

免责声明: 本网站(http://www.cxounion.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。

本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。