中金公司董事总经理、环球家族办公室负责人、家族业务战略管理委员会副主席刘蔓：大变局时代家族财富的策略锚点

中金公司董事总经理、环球家族办公室负责人、家族业务战略管理委员会副主席刘蔓：大变局时代家族财富的策略锚点

近几年，每个人都能体会到时代的巨大变化——从大国博弈、到疫情波折；从政策变迁、监管深化，再到产业转型、动能转换。旧时代的发动机余温犹在，新时代的推进器将燃未燃……原有的逻辑被频繁地扰动，一切漂浮在不确定的浮冰之上，而这诸多的不确定性，可能仅仅是另一种常态的开始。

一、面对新常态，面对时代巨变带来的失控感，企业家到底应该做些什么？

作为专门服务这一群体的支持力量，GFO始终与优秀的企业家、专业的投资者，保持着深度的沟通，寻找着有效的应对。

在这个过程中，我们从客户和专家那里，积累了许多富有智慧和灵性的洞见，叠加自身持续地思考，构成了今天的分享——在全球大变局时代，企业家要如何寻求家族财富的策略锚点？而中金GFO要如何通过具体的工作，来支持企业家，让这些思考和策略落地？对此，我们有四点建议。 CXO UNION-CXO联盟（cxounion.cn）

1. 第一点，找到自己“说了算”的领域，恢复掌控感，并建立安全底线。

2022年，腾讯谷雨发表了一篇人类学家项飙的访问，名为《在不确定的世界，建设自己的大后方》，其中提到，由于我们这代人太过习惯于社会性的宏大叙事，一旦对大环境的系统变化无能为力，就会产生无力感和失序感。此时，最好把自己从宏大中适度抽离，专注于那些具体的、可以掌控的事务，来重建内心的秩序。

我有一个朋友，在因事业发展一度陷入抑郁之后，他买了一整套板式家具，用了整整一个周末，自己动手完成了安装。后来，他解释说，这件事给了他一种莫名其妙的安全感——如果连这么陌生、复杂的事都能自己搞定，那么无论未来发生任何变化，似乎也没什么大不了的……

换作企业家，如果想摆脱宏观不可控带来的失序感，那么，大家可以掌控的事情，远比组装一套家具要多得多。除了企业的业务和管理之外，重新关注家族的资产结构、治理和传承——这种传统上重要但不紧急的事情，或许也是一个很好的方向。 CXO UNION-CXO联盟（cxounion.cn）

而GFO针对当下中国的企业家群体，通过独立研究，得出两个与市场普遍理解、与发达国家经验，并不相同的核心判断。

判断之一，就是我国的企业家，看重企业资产远大于金融资产。

与西方社会数百年的财富传承不同，中国企业家是在改革开放之后才开始慢慢积累财富。所以，在当前这个历史阶段，绝大多数家族的财富，都是家族企业而非银行现金。解决好企业资产价值的保护问题，才是关键中的关键。守住了家族企业，就护住了企业家掌控感的核心。因此，投行基因的家族办公室的服务重点，不是在理财配置上去拼多几个BPS的收益率，而是帮助企业家夯实企业可持续发展的基础。

判断之二，就是中国家族的权力归属，仍然以原生状态，集中在创始人手中。

尚未像发达国家和地区，形成便于传递的、稳定的制度权力。所以，中国的企业家族很容易遭遇“突发式传承”，缺少新陈代谢系统，一步就迈入生死存亡。如何帮助在前线拼搏了半辈子的企业家，治理好大后方？——这才是提升其安全感的核心。以上两个重要判断，都来自于一个个真实的、具体的个案，是我们通过长期分析，叠加得出的普遍结论。

所以，GFO的服务也是高度定制化的，充满了可操作性。比如，可以从三个层面用好家族信托工具。

第一个层面是隔离保护，大家已经知道，家信的法律架构，可以通过专业的设计，去覆盖企业家族在概率上存在的重大风险。在GFO看来，最该得到保护的资产，其实是家族企业的股票和股权。而且，股权类资产的长期稳定，既有利于市场预期，也保护了其他投资者的利益。

在推动此类核心资产置入家信之后，就到了第二个层面，我们还可以作为中金一家的特殊服务出口，通过投行视角的管理和运营，追求各类金融资产的保值增值。过去四年，中金GFO累计提供了规模近200亿的家族信托服务。与此同时，我们还接受了客户超千亿的权益类资产托管。 CXO UNION-CXO联盟（cxounion.cn）

但家族信托更高维度的应用，还在于第三个层面——作为家族治理机制的重要组成，用“法治”的手段去维护好“人治”的愿景，从而避免随着家族壮大、成员增多、代际传承，所导致的股权分散和责权不明，进而引发各种内部风险。家族信托可以通过特定机制的设定，提供更为严谨和可操作的治理准则，帮助继承者实现与家族资产、家族精神和家族文化的链接。

为了更清晰地协助客户，厘清一个家族从哪里来、到哪里去，以及在这个过程中会遇到哪些必然的问题，GFO原创了一套九宫格家族治理框架。

这套框架包含过去、现在和未来三个时间维度，涵盖家族成员内部，家族和企业、家族和社会的三重关系维度。用板块拼合而非线性发展的逻辑，既能呈现客户可能遇到的各种问题场景，也能避免分析复杂需求时的思维盲区。但这样一个追求普适性的框架，有什么属于GFO的独特价值呢？——那就是每一个板块，都对应着恰当的工具；每一个系统化的问题，都能匹配上我们一站式的解决方案；而每一个解决方案里，都包含了此刻大家可以完全掌控的那些细节。

总之，在巨变的时代中，相比一味去追赶趋势和风向，不如用好一个工具，解决好一个当下的问题——做好保全的动作、珍视小小的改变、打好传承的根基。在能力范围之内，建立起一个进可攻、退可守的大后方。我们认为，这才是企业家寻找确定性的最可靠来源。 CXO UNION-CXO联盟（cxounion.cn）

2. 基于我们对中国企业家族资产特点的判断，GFO的第二个建议是，主营业务要集中聚焦，其他资产则分散配置。

此时，你也许会发现，中国企业家所需要的家办服务，绝不是仅仅盯住保值增值的理财机构，也不是注重可交易资产配置的理财顾问，而是一个对企业的业务，具备深度认知和经验、尤其是具备总量视野的战略顾问。

身为战略顾问，首先，就是要与客户达成三个重要的深度理解——深度理解客户的主营业务、深度理解客户的家族愿景、深度理解客户的潜在风险。简而言之，理解他“有什么？要什么？担心什么？” 然后，再基于外部的环境信息和内部的发展阶段，与其共同制定适应性的策略。最后，才是技术性专业工具的适配和执行。

二、在大变局之下，企业家的“有什么、要什么”，产生了哪些变化呢？

首先，很多企业家着手收窄产业链，不再想着赢家通吃，而是全面聚焦于主营业务。其次，当收益最大化的追求，让位于保证生存基因的风险管理，针对其他资产，进行分散而均衡的投资配置，就变得格外重要。二者实践的核心，还是对已经形成的财富，做出一系列复杂的结构调整。

中金GFO的独特价值，就是可以整合中金全平台的力量，结合宏观政策、行业赛道、目标公司的深度研究，来为企业家提供具有投行特色的全方位服务，包括但不限于股权、债权的融资，公司的收购、分拆、合并，企业的风险管理、全球的资产布局等等。 CXO UNION-CXO联盟（cxounion.cn）

同时，基于家族顶层设计的全视角，围绕其关心的股权资产形态转换，让服务基本形成了一个完整闭环。

一是，进行存量股权资产的盘活。二是，为盘活所得，提供丰富的、全方位的资产配置服务，尤其是新类别投资资产的引入——这也是中金国际化财富管理服务的优势所在。三是，发掘新的股权投资机会，为客户寻找、配置业务的第二条增长曲线。

总之，GFO一方面推动财富从企业流向家族，另一方面促进投资从家族流向企业。在这个过程中，不仅活跃了资本市场，也实现了价值的创造和积累。

与此同时，针对企业家对经营中环境突变和紧急应对的担心，我们也意识到，过往配置资源时所遵循的 “效率最优原则”，需要适度的扭转——无论是杠杆运用还是市场选择，反而是一些冗余的配置，可能在某个时刻，就成为了拯救全局的“回旋余地”。

正如塔勒布在他著名的《反脆弱》一书中所言，冗余是反脆弱的核心。像那些带有破坏性的、颠覆式的技术和产品，在诞生初期，反而从性能到利润率，往往都无法尽如人意。 CXO UNION-CXO联盟（cxounion.cn）

那么，该如何以“非效率的思维”建立反脆弱的缓冲？比如，不少企业家针对日益内卷的传统行业，选择拿出他的财产的一个小小百分比，积极配置到一级市场，介入一些短期并无收益，但着眼于十年以后产业方向的风险投资。再比如，我后面会提到的、许多企业正在尝试的国际化战略……这些投资在当下大多是反效率的，却能创造未来，都属于我们讲的这种“短期保守再保守，长期激进更激进”的反脆弱策略模式。

总之，GFO协助客户始终保持对环境和条件的敏感，相信复利、相信配置、相信应对，也相信专业。这就好比以生存为目标，去开展有针对性的健身，在可控范围内，甚至可以适当地去受些折损，以强化肌体的警觉性、修复力和爆发力……最终，才能拥有一个足以穿越周期的钢铁之躯。 CXO UNION-CXO联盟（cxounion.cn）

这，无异于是一场进化。

一、针对进化，我们的第三个建议就是，把剧烈变化带来的高度不确定性，转化为进化的动力。

科学告诉我们，所有外部环境的剧变，在摧毁一些原有物种的同时，也会催生新物种的进化和能力跃迁。

就在今天下午的1018GFO平行论坛中，我们邀请到了INVESCO大陆及香港地区的首席投资官马磊。他分享的题目是《中国－转型的潜能》，核心是阐述：经济逆全球化正在促动中国企业家真正全球化。这是基于掌管着万亿美元的INVESCO，在近期策略会上，判断中国资产最大的投资机会，就在于国际化。这里的“国际化”，并不是传统的产品出口，而是业务模式的国际化、组织架构的国际化和文化理念的国际化。 CXO UNION-CXO联盟（cxounion.cn）

这一国际化进程，也将催生新一代的、真正以国际视角思考自身使命的伟大中国企业。在论坛上，我们还邀请到了CITIC CAPITAL的高级董事总经理信跃升，以麦当劳中国的并购重组案为例，向企业家指出了在逆全球化过程中，一个确定性和系统性的巨大商业机会——跨国公司资产的高效并购重组。

两位都用清晰简练的事实和逻辑，向我们呈现了中国企业在大变局中所蕴含的、必然性的进化方向。

确实，我们相信，未来世界哪里要发展，哪里就有中国企业家；哪里有中国企业家，哪里就需要中金GFO全方位的赋能服务。作为中国最早的国际化投行之一，中金已经有了系统的产品和服务储备，积极支持中国企业的国际化，也支持企业家在国际竞争中弯道超车。我们，准备好了。 CXO UNION-CXO联盟（cxounion.cn）

二、GFO的第四个建议是，坦然面对未知，坚持去做那些让自己今生无悔的事情。

每年暑假，我们都会组织一场“中金公益亲子夏令营”。今年，二十几位来自全球的投资人和企业家，带着他们的孩子，跟我们一起去了云南勐海县的乡村，和当地的师生一起交流、探索；并为勐海县民族小学捐建了一间梦想中心，开启了当地的素养教育改革，也为来自17个少数民族的孩子们，开启了更多的人生可能性。

其中一个晚上，这些金融市场上的先行者坐在一起，进行了一场“星空下的夜谈”。我们天马行空，谈了很多，谈到世界的动荡，也谈到孩子的未来；谈及风险管理，也谈起了新技术的曙光……

然而最让我动容的，是一位量化基金的创始人，他说的一句话：“我们没有人知道这个世界会变成什么样子，所以还是得做一些让自己今生无悔的事情……”当未来远远超出想象，人们还是要依靠回归初心，去寻找前进的方向。这样当我们年华老去、临终回望，才会觉得没有虚度一生。 CXO UNION-CXO联盟（cxounion.cn）

说到底，财富只是路径，生命的圆满才是目的。成就生命价值的，究竟是什么呢？——是责任和爱。在我们的认知里，一个基业长青的家族，要双重发力，一重，当然是创造和保护财富；而另一重，则需要支配好财富。

事实上，与赚取财富相比，如何使用财富，更能代表一个人、一个家族的情怀、品位，和格局。所以GFO为客户所谋求的，并非一时一刻的财富最大化。而是长期的、可持续的、能够覆盖企业家关心的所有对象的财富的善用。

在家族内部，并不是所有问题，都可以通过利益的分配来解决；在企业管理中，品牌的人格也不能只依靠生产和销售来塑造。要促成家族传承和企业成长间的良性循环，就一定要注重理念的共识、环境的维护、社会的影响等等——此时，公益慈善或许就是可行的开放式路径。 CXO UNION-CXO联盟（cxounion.cn）

所以，GFO会为客户提供战略慈善规划，以求融入企业家的主营业务、服务其内心潜藏的价值理念，并在某种程度上，能够担当起风险缓冲的重要角色。在我们的语境里，公益是思想的兼容并蓄，是物质与精神的互相汲取，是文化的演变和内心的通达，更是一个生命找到终极使命、克服成长困难的最佳路径。

当那场“星空下的夜谈”结束时，现场响起了一首罗大佑的老歌——《未来的主人翁》，歌中唱到 “每一个来到世界的生命在期待，因为我们改变的世界将是他们的未来……”这，应该就是我们所有人坚持的理由。

总之，我们坚信，企业家创造性的思考和行动，是经济持续进步、社会生生不息的原动力之一。

如今，有海量的文章，都在谈企业家的信心。信心来自何处？我想，就来自于对创新的宽容和鼓励，来自于对市场的尊重和敬畏，来自于披荆斩棘的创业精神，也来自于企业家天然的洞察力、想象力和执行力。毕竟，在生存的底线和成长的高限之间，就是企业家勇敢试错的自由；在不断夯实的地板与不断突破的天花板之间，才有企业家锐意进取的空间。

然而，在这个世界上，既没有两个完全相同的奋斗者，也没有两段完全相同的征程。但我们懂得，每一段移山跨海的征程，都需要相同的伙伴——在全力进攻时，能交付侧翼；在稳重防守时，可瞭望全局。企业家需要的，是能提供差异视角的直言不讳者，是能交付确定结果的可信托付者，是学习和思考的分享者、荣辱与共的支持者和穿越周期的陪伴者！

所以我们努力，用具备掌控感和安全感的解决方案，去帮助更多的中国企业家，创造全局性的增量；凭借可与企业家并肩的格局，去协助奋斗者勇敢追梦，把自己活成这个时代最大的可能！

作为财富管理服务的提供者，我们更深知，能超越寿命而存在的、能带给人生幸福和力量的，能在时间长河中熠熠生辉的，必然不是钱财和资产，而是创造和给予、是爱和责任，是生命不息、奋斗不止！

中金环球家族办公室最大的使命，就是以极致专业，为奋斗者赋能——我们，会始终陪您一起，打美好的仗、走险峻的路、守相同的道，过无悔的人生。谢谢大家！ CXO UNION-CXO联盟（cxounion.cn）

翻译：

Liu Man, Managing Director of CICC, head of Global Family Office, Vice Chairman of Family Business Strategy Management Committee: The strategic anchor of family wealth in the era of great changes

Liu Man, Managing Director of CICC, head of Global Family Office, Vice Chairman of Family Business Strategy Management Committee: The strategic anchor of family wealth in the era of great changes

In recent years, everyone can appreciate the great changes of The Times — from the game between major countries to the twists and turns of the epidemic; From policy changes, regulatory deepening, and then to industrial transformation, kinetic energy transformation. The engines of the old era are still warm, and the thrusters of the new era will burn… The original logic is frequently disturbed, and everything floats on an ice floe of uncertainty. And this uncertainty may only be the beginning of another normal.

In the face of the new normal and the sense of loss of control brought about by the changes of The Times, what should entrepreneurs do?

As a support force dedicated to serving this group, GFO has always maintained deep communication with outstanding entrepreneurs and professional investors to find effective responses.

In the process, we have accumulated many wise and spiritual insights from clients and experts, combined with our own continuous thinking, which constitutes today’s sharing – in an era of global change, how should entrepreneurs seek strategic anchors for family wealth? How can CICC GFO support entrepreneurs through specific work to make these thoughts and strategies land? In this regard, we have four suggestions. CXO UNION-CXO联盟（cxounion.cn）

First, find the areas where you are “in charge,” restore a sense of control, and establish a safe baseline.

In 2022, Tencent Guyu published an interview by anthropologist Xiang Biao, titled “Building your Own Home Front in an Uncertain World,” which mentioned that because our generation is too accustomed to the grand narrative of society, once they are unable to do anything about the systematic changes in the environment, they will have a sense of powerlessness and disorder. At this point, it is best to remove yourself from the grand, focus on those specific, controllable matters, to restore the inner order.

A friend of mine, after a period of depression as his career progressed, bought a complete set of panel furniture and spent an entire weekend installing it himself. Later, he explained that it gave him a strange sense of security – if he could handle something so strange and complex on his own, then whatever changes might happen in the future didn’t seem like a big deal…

For entrepreneurs, if you want to get rid of the sense of disorder caused by macro uncontrollable. Then we can control things, far more than assembling a set of furniture. In addition to the business and management of the company. A renewed focus on the asset structure, governance and succession of the family -. Something that is traditionally important but not urgent – might also be a good direction.

GFO, through independent research on the current group of entrepreneurs in China. Draws two core judgments that are different from the general understanding of the market and the experience of developed countries. CXO UNION-CXO联盟（cxounion.cn）

One judgment is that our entrepreneurs value enterprise assets far more than financial assets.

Unlike Western societies, where wealth has been passed down for hundreds of years. Chinese entrepreneurs began to slowly accumulate wealth after the reform and opening up. So, at this point in history, the vast majority of family wealth is in the family business rather than cash in the bank. Solving the problem of protecting the value of enterprise assets is the key of the key. When you preserve the family business, you preserve the core of the entrepreneur’s sense of control. Therefore, the service focus of the family office of investment bank gene is not to fight for a few more BPS returns in financial allocation. But to help entrepreneurs consolidate the foundation for sustainable development of enterprises.

The second judgment is that the power of the Chinese family is still concentrated in the hands of the founder in the original state.

It has not yet formed a stable institutional power that is easy to transmit like developed countries and regions. Therefore, China’s business family is prone to “sudden succession”, lack of metabolic system, step into the survival of life. How to help entrepreneurs who have struggled in the front line for half their lives to govern the rear? – This is the core of enhancing their security. The above two important judgments come from real and specific cases. Which are the general conclusions we draw through long-term analysis and superposition. CXO UNION-CXO联盟（cxounion.cn）

Therefore, GFO’s services are also highly customized and full of operability. For example, the family trust tool can be used in three ways.

The first level is isolation protection. As we all know, the legal framework of family letters can be professionally designed to cover the major risks existing in the probability of business families. In GFO’s view, the most important assets to protect are the shares and equity in family businesses. Moreover, the long-term stability of equity assets is conducive to market expectations and protects the interests of other investors.

After promoting such core assets into Jiaxin, we can enter the second level.

As a special service export of CICC, we can pursue the preservation and appreciation of various financial assets through the management and operation from the perspective of investment banks. In the past four years, CICC GFO has provided a total of nearly 20 billion family trust services. At the same time, we also accepted more than 100 billion of clients’ equity assets trusteeship.

However, the application of a higher dimension of family trust lies in the third level – as an important component of the family governance mechanism. The “rule of law” is used to maintain the vision of “rule by man”. So as to avoid the dispersion of equity and unclear responsibilities and rights caused by the expansion of the family. The increase of members and the intergenerational inheritance, which will lead to various internal risks. Through the setting of specific mechanisms, family trusts can provide more rigorous and actionable governance criteria to help the successors realize the link with family assets, family spirit and family culture. CXO UNION-CXO联盟（cxounion.cn）

In order to help clients more clearly understand where a family is coming from, where it is going, and what inevitable problems it will encounter in this process, GFO has created an original family governance framework.

This framework includes the past, present and future three time dimensions, covering the family members within the family, family and business, family and society triple relationship dimensions. The logic of non-linear development with the combination of plates can not only present the various problem scenarios that customers may encounter, but also avoid the blind spot of thinking when analyzing complex needs. But what is the unique value of GFO in such a universal framework? – That is, for each plate, there is a suitable tool. Every systematic problem can be matched with our one-stop solution. And in every solution, there are details that you have complete control over right now.

In short, in the era of great change, it is better to use a good tool to solve a current problem than to blindly catch up with the trend and the wind – to do a good job of preservation, cherish small changes, and lay a good foundation for inheritance. Within the limits of our capabilities, we will establish a rear area that can be attacked and defended while retreating. We believe this is the most reliable source of certainty for entrepreneurs. CXO UNION-CXO联盟（cxounion.cn）

Based on our judgment of the characteristics of Chinese business family assets, GFO’s second recommendation is to focus on the main business and diversify the other assets.

At this time, you may find that the home office service that Chinese entrepreneurs need is not just a financial institution that focuses on maintaining and increasing value, nor a financial adviser that focuses on the allocation of tradable assets. But a strategic consultant who has deep knowledge and experience of the business of the enterprise, especially a total vision.

As a strategic consultant, first of all. It is necessary to achieve three important in-depth understanding with the customer – in-depth understanding of the customer’s main business, in-depth understanding of the customer’s family vision. And in-depth understanding of the customer’s potential risks. In short, understanding his “what? What do you want? Worried about what?” Then, based on the external environmental information and the internal development stage. The adaptive strategy is developed together with it. Finally, it is the adaptation and implementation of technical professional tools.

Second, under the great changes, what changes have occurred in the entrepreneurs’ “what they have and what they want”?

First, many entrepreneurs began to narrow the industrial chain. No longer thinking about winner take all, but fully focused on the main business. Second, when the pursuit of maximizing returns gives way to risk management that guarantees survival genes. It becomes particularly important to diversify and balance investments against other assets. The core of the two practices is to make a series of complex structural adjustments to the wealth that has been formed.

The unique value of CICC GFO is that it can integrate the strength of CICC’s entire platform and provide entrepreneurs with a full range of services with the characteristics of investment banks, including but not limited to equity and debt financing, company acquisition, spin-off, merger, enterprise risk management, global asset layout, etc., combined with in-depth research on macro policies, industry tracks and target companies. CXO UNION-CXO联盟（cxounion.cn）

At the same time, based on the full perspective of family top-level design, the service basically forms a complete closed loop around the transformation of equity assets that it cares about.

One is to revitalize stock equity assets. The second is to provide rich and comprehensive asset allocation services to revitalize income. Especially the introduction of new categories of investment assets – which is also the advantage of CICC’s international wealth management services. The third is to explore new equity investment opportunities and find and configure the second growth curve of the business for customers.

In short, GFO promotes the flow of wealth from business to family on the one hand. And investment from family to business on the other. In this process, not only the capital market is active, but also the creation and accumulation of value is realized.

At the same time, in response to the concerns of entrepreneurs about abrupt environmental changes and emergency responses in their operations. We also realize that the “efficiency optimal principle” followed in the past allocation of resources needs to be moderately reversed -. Whether it is the use of leverage or market selection. But some redundant allocation may at some point become the “wiggle room” to save the whole. CXO UNION-CXO联盟（cxounion.cn）

As Taleb argues in his famous book Anti-Fragility, redundancy is at the heart of anti-fragility.

Like those with disruptive, subversive technologies and products, in the early days of birth, but from performance to profit margins, often can not be satisfactory.

So how do you build an anti-vulnerability buffer with “inefficient thinking”? For example, many entrepreneurs choose to take out a small percentage of their property for the increasingly internal traditional industries. And actively allocate it to the primary market, and intervene in some venture investments that have no short-term returns. But focus on the industrial direction after ten years. For example, the internationalization strategy that many companies are trying, which I will mention later… Most of these investments are anti-efficient in the present, but they can create the future, which belongs to the anti-fragile strategy model of “short-term conservative and conservative, long-term radical and more radical”.

In short, GFO helps its clients to always be sensitive to their environment and conditions, believing in compound interest, in allocation, in response, and in expertise. This is like taking survival as the goal to carry out targeted fitness, in a controllable range. And even appropriate to suffer some damage to strengthen the alertness, repair and explosive power of the body… Finally, a man of steel strong enough to go through the cycle. CXO UNION-CXO联盟（cxounion.cn）

This is, like, an evolution.

First, our third suggestion for evolution is to turn the high degree of uncertainty that comes with dramatic change into evolutionary momentum.

Science tells us that all the upheavals in the external environment, while destroying some existing species, also lead to the evolution and ability of new species.

Just this afternoon at the 1018GFO Parallel Forum, we have invited Lei Ma, INVESCO’s Chief Investment Officer for Mainland and Hong Kong. He shared the title of “China – the potential for transformation”, the core is to explain:. Economic anti-globalization is promoting the true globalization of Chinese entrepreneurs. This is based on the trillion-dollar INVESCO, which judged at the recent strategy meeting that the biggest investment opportunity for Chinese assets lies in internationalization. The “internationalization” here is not the traditional export of products, but the internationalization of the business model, the internationalization of the organizational structure and the internationalization of cultural concepts.

This process of internationalization will also give birth to a new generation of great Chinese companies that truly think about their mission from an international perspective. At the forum, we also invited Xin Yuanchun, senior managing director of CITIC CAPITAL, to take the merger and reorganization case of McDonald’s China as an example to point out to entrepreneurs a definite and systematic huge business opportunity in the process of anti-globalization – the efficient merger and reorganization of multinational assets. CXO UNION-CXO联盟（cxounion.cn）

Both of them use clear and concise facts and logic to present to us the inevitable evolutionary direction contained in the great changes of Chinese enterprises.

Indeed, we believe that where the world needs to develop in the future, there will be Chinese entrepreneurs. Where there are Chinese entrepreneurs, there is a need for CICC GFO’s full range of enabling services. As one of the earliest international investment banks in China, CICC already has a systematic reserve of products and services, actively supports the internationalization of Chinese enterprises, and also supports entrepreneurs to overtake in international competition. We’re… ready.

The fourth piece of GFO advice is to be open to the unknown and stick to doing the things that will make you regret nothing in this life.

Every summer vacation, we organize a “CICC public welfare parent-Child Summer Camp”. This year, more than 20 investors and entrepreneurs from all over the world, with their children, went with us to the countryside of Menghai County, Yunnan Province, to communicate and explore with local teachers and students; He also donated a dream center to Menghai County Ethnic Primary School, which opened the local literacy education reform and opened more life possibilities for children from 17 ethnic minorities.

On one of those nights, these pioneers in the financial markets sat together for a “night under the stars.” We talked a lot, about the turmoil in the world. But also about the future of children; There was talk of risk management and the dawn of new technology…

What moved me the most, however, was a quant fund founder who said, “None of us know what the world is going to be like. So we still have to do something that will make us regret this life…” When the future is far beyond imagination. People still have to rely on returning to the original heart to find the direction of progress. So that when we grow old and look back on our death. We will feel that our life was not wasted. CXO UNION-CXO联盟（cxounion.cn）

After all, wealth is only the path; fulfillment is the goal. What is the value of life? – Responsibility and love. In our understanding, a family with a long-term foundation should make double efforts, one is, of course, to create and protect wealth. The other is the need to control wealth.

In fact, compared with earning wealth, how to use wealth is more representative of a person, a family’s feelings, tastes, and patterns.

Therefore, what GFO seeks for its clients is not to maximize the wealth of the moment. It is the long-term, sustainable use of wealth that can reach all the objects that entrepreneurs care about.

Within the family, not all problems can be solved by the distribution of interests. In enterprise management, the personality of the brand can not only rely on production and sales to shape. In order to promote the virtuous circle between family inheritance and business growth. We must pay attention to the consensus of ideas, the maintenance of the environment, social impact, etc. – at this time, public charity may be a feasible open path. CXO UNION-CXO联盟（cxounion.cn）

Therefore, GFO provides clients with strategic philanthropic planning to integrate into the entrepreneur’s main business, serve their underlying values and, to some extent, act as a risk buffer. In our context, public welfare is the inclusiveness of thought. The mutual absorption of material and spirit, the evolution of culture and inner understanding. And the best path for a life to find the ultimate mission and overcome the difficulties of growth.

When the “night talk under the stars” ended, the scene sounded an old song by Luo Dayou – “The Master of the future”, the song sings that “every life coming to the world is looking forward to, because the world we change will be their future…” That should be why we all insist.

In short, we firmly believe that the creative thinking and action of entrepreneurs is one of the driving forces for sustained economic progress and continuous social growth.

Nowadays, there are tons of articles about entrepreneur confidence. Where does confidence come from? I think, from the tolerance and encouragement of innovation, from the respect and awe of the market, from the pioneering spirit. But also from the natural insight, imagination and execution of entrepreneurs. After all. Between the bottom line of survival and the high limit of growth is the entrepreneur’s freedom to trial and error. Between the constantly tamped floor and the constantly breaking ceiling, there is room for entrepreneurs to forge ahead. CXO UNION-CXO联盟（cxounion.cn）

However, in this world, there are neither two identical strivers nor two identical journeys. But we know that every journey across the mountains and across the sea requires the same partner — a partner who can flank the full force of the attack; In a steady defense, you can see the overall situation. Entrepreneurs need outspoken people who can provide different perspectives, trusted trustees who can deliver certain results, sharing of learning and thinking, sharing supporters and companions through the cycle!

Therefore, we strive to help more Chinese entrepreneurs with solutions with a sense of control and security to create global growth;

By virtue of the pattern that can be side by side with entrepreneurs. We can help the strivers to pursue their dreams bravely and live into the greatest possibility of this era!

As a provider of wealth management services. We know better that what can exist beyond life, bring happiness and strength to life. And shine in the river of time is not necessarily money and assets, but creation and giving, love and responsibility, and endless life and struggle!

The biggest mission of CICC Global Family Office is to empower the strivers with extreme professionalism – we will always accompany you to fight the good fight, take the steep road, keep the same path, and live a regretless life. Thank you all! CXO UNION-CXO联盟（cxounion.cn）

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中金财富;刘蔓；编辑：CXO UNIONCXO联盟小C。

如需加入CXO UNION（CXO联盟）高管社群，请联系社群小伙伴哦~

免责声明: 本网站(http://www.cxounion.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。

本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。