【故事】王振兵：从猪肉批发商到潮店当家人，这个跨界有点萌

说起“The Green Party”，年轻人们应该都不会陌生，各类精致的配饰、日用百货、潮品玩具琳琅满目，让你的童真和少女心瞬间被唤起。前不久，“The Green Party”西南首家黑金店在重庆开业，盛大的开业仪式吸引了知名博主前来探店，浙商王振兵化身推介官，带领现场顾客和广大网友们一起走进“The Green Party”的浪漫世界。据悉，这家店是王振兵在西南地区开的第326家店。 CXO UNION-CXO联盟（cxounion.cn）

很难想象，拥有这样一份甜美、精致、浪漫事业的王振兵最早竟是做猪肉生意起家的。王振兵，1974年出生于金华市婺城区蒋堂镇，1992年，18岁的王振兵开始做起猪肉生意，每天起早贪黑，勤勤恳恳，经过10多年的努力，王振兵从蒋堂镇上的一个猪肉摊主做到了华统集团的金华江北区域总代理。这10多年，对于王振兵来说是忙碌并且充实的，但也是迷茫的，他看不到前进的方向。闲时他会思考是否应该换一个赛道，重新规划自己的事业发展道路。

经过多方考察，王振兵选择尝试饰品小百货生意。王振兵成立了杭州市伶俐贸易有限公司（现浙江凯蓝品牌管理有限公司的前身）的代理商。在当时的银泰、一百、福泰隆等金华较为高端的商超开设连锁店，一股精致、轻松、时尚的消费新体验打入金华市场，迅速受到年轻人的喜爱与追捧。从粗犷的猪肉生意到精致的饰品小百货生意，王振兵的这次跨界完成得非常“漂亮”。

王振兵的身上最大的特点就是不设限，敢于挑战。2011年，集团公司计划拓展西南地区的业务，王振兵抓住时机，孤身一人来到四川开疆扩土，这次王振兵将迎战地域的跨越。“2011年5月3日，我坐了30多个小时的火车来到四川……”说起初到四川的场景，王振兵记忆犹新。 CXO UNION-CXO联盟（cxounion.cn）

来到四川后，王振兵成立四川凯蓝渝豪品牌管理有限公司，担任执行董事兼总经理，负责四川、重庆、西藏地区的业务。积累了多年饰品小百货经营经验的王振兵火速打开局面，考察、选址、开店……干得热火朝天，经过6个月左右的时间各项业务渐渐走上正轨，王振兵也给自己设定了10年开300家门店的目标，到2020年5月份，王振兵如期完成了目标，到今年11月份，门店总数达到330家。目前，公司旗下有The Green Party（绿色派对）、兰诺(LANO)金典品牌、伶俐(lenle)品牌、茉莉屋、朴淘（儿童游乐城）等5个高端、中端、大众品牌，满足不同消费层次的需求。2022年，公司年产值达3亿元。

“想要帮助、成就别人，首先要成就自己。”了解王振兵的过往，发现他除了在追求事业上的突破、努力成就自己的同时，也在努力地帮助别人。2021年，他出资111万元，参与资阳市巨海永红希望小学的援建。“那次捐赠源于2015年我和夫人的一趟旅行。我们开车从成都出发，去西昌到泸沽湖一路游玩，在途中所见所闻深深地触动了我们的心。我们看见很多小朋友们的学习环境和生活条件真的很差。那一刻，就在内心深处深深地埋下了一个心愿——在有生之年能出一份微薄之力，为贫困地区的学校和小朋友们奉献出自己的一份心意。”王振兵表示，今后，他希望能有更多的机会帮助更多需要帮助的人，尤其是家乡，“如果需要我，义不容辞。” CXO UNION-CXO联盟（cxounion.cn）

翻译：

Wang Zhenbing: From a pork wholesaler to a trendy shop, this crossover is a little cute

Speaking of “The Green Party”, young people should be familiar with all kinds of exquisite accessories, daily necessities, fashionable toys are dazzling, so that your innocence and girlishness are instantly aroused. Not long ago, “The Green Party” southwest of The first black gold store opened in Chongqing, the grand opening ceremony attracted well-known bloggers to visit the store, Zhejiang business Wang Zhenbing incarnation of the promotion officer, leading the scene customers and the majority of netizens into the romantic world of “The Green Party”. It is reported that this store is the 326th store Wang Zhenbing opened in the southwest region. CXO UNION-CXO联盟（cxounion.cn）

It is hard to imagine that Wang Zhenbing, who has such a sweet, delicate and romantic career, was originally started in the pork business. Wang Zhenbing, born in 1974 in Jiangtang Town, Wucheng District, Jinhua City, in 1992, 18 years old Wang Zhenbing began to start the pork business, every day, diligent, after more than 10 years of efforts, Wang Zhenbing from a pork vendor in Jiangtang Town to become the Jinhua Jiangbei regional general agent of Huatong Group. These 10 years, for Wang Zhenbing is busy and full, but also confused, he can not see the direction of progress. In his spare time, he wondered whether he should change the track and re-chart his career path.

After many investigations, Wang Zhenbing chose to try jewelry small department store business. Wang Zhenbing established the agent of Hangzhou Lingli Trading Co., LTD. (the predecessor of Zhejiang Kailan Brand Management Co., LTD.). At that time, Yintai, 100, Futailong and other high-end supermarkets in Jinhua opened chain stores, and a refined, relaxed and fashionable new consumer experience entered the Jinhua market, which was quickly loved and sought after by young people. From the rough pork business to the delicate jewelry small department store business, Wang Zhenbing’s cross-border completion is very “beautiful”.

The biggest feature of Wang Zhenbing is that he has no limits and dares to challenge. In 2011, the group company plans to expand the business in the southwest region, Wang Zhenbing seized the opportunity to expand the territory of Sichuan alone, this time Wang Zhenbing will face the span of the region. “On May 3, 2011, I came to Sichuan by train for more than 30 hours……” Said the first scene to Sichuan, Wang Zhenbing fresh memories. CXO UNION-CXO联盟（cxounion.cn）

After coming to Sichuan, Wang Zhenbing established Sichuan Kailan Yuhao Brand Management Co., LTD., serving as the executive director and general manager, responsible for the business in Sichuan, Chongqing and Xizang regions. Wang Zhenbing, who has accumulated many years of experience in the operation of small jewelry department stores, quickly opened the situation, investigated, selected and opened a store…… After 6 months or so the business gradually on the right track, Wang Zhenbing also set himself the goal of opening 300 stores in 10 years, by May 2020, Wang Zhenbing completed the target as scheduled, by November this year, the total number of stores reached 330. At present, The company has five high-end, mid-end and mass brands, including The Green Party, LANO Golden brand, lenle brand, Jasmine House and Park Tao (Children’s Play City), to meet the needs of different consumption levels. In 2022, the annual output value of the company will reach 300 million yuan.

“If you want to help and achieve others, you must first achieve yourself.” Understanding Wang Zhenbing’s past, I found that in addition to pursuing career breakthroughs and striving to achieve their own achievements, he is also trying to help others. “The donation stemmed from a trip my wife and I took in 2015. We drove from Chengdu to Xichang to Lugu Lake, and what we saw and heard on the way deeply touched our hearts. We see many children’s learning environment and living conditions are really poor. At that moment, I deeply buried a wish in my heart – in my lifetime, I can make a modest contribution to the schools and children in poor areas.” Wang Zhenbing said that in the future, he hopes to have more opportunities to help more people in need, especially in his hometown, “If you need me, I am duty-bound.”

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于金华市工商联；编辑/翻译：CXO UNIONCXO联盟小U。

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