【观点】领导力的本质，就3个字

导语：为什么说所谓的领导力，其实就是影响力？今天与你探讨。

有人问：“为什么我的下属，总是不服我？用了很多管理的方法都不奏效，该怎么办？”

可能你缺的不是管理，而是领导力。

没有领导力的管理者，总是靠职位的权力，命令下属，下属从内心里不认可你，不愿追随你，你很难真正做好管理。

领导力跟职位权利没有关系，很多管理者虽然在管理岗位上，依然没有领导力。

那么，什么是领导力？ CXO UNION-CXO联盟（cxounion.cn）

世界著名的领导力专家约翰·麦克斯韦在《领导力21法则》中说，影响力是领导力的核心，没有影响力，就没有领导力。

领导力的本质，就三个字：影响力。

一、影响力的3个层次

什么是影响力？他说的话，我相信；他做的事，我认可；他指的方向，要走的路，我发自内心地追随，这就是影响力。

在我这些年的职业生涯中，马总是我遇到的最有影响力、最有领导力的领袖了。

俞头说过这么一个故事：他刚加入阿里的时候，听马总在台上吹牛，他听不下去，就从后门溜出去跑业务了。

可是，一年后，马总开会时，他是连尿都憋住，因为马总讲得每一句话都实现了。他信任马总说的一切。

马总自己也不止一次谈到，自己是阿里巴巴最不懂技术的人，他早期一无所有，却能让一帮懂技术的精英人才为他所用。

特别是，在阿里名不见经传的时候，他就能说服蔡崇信、关明生（Savio）这些大牛放弃几百万年薪，加入阿里。

为什么他可以？因为马总有领袖的魅力，能影响到别人，让别人相信他，追随他。

在职场上，通常来说，影响力有三个层次。 CXO UNION-CXO联盟（cxounion.cn）

第一个层次，影响结果

什么是影响结果？就是别人跟着你工作，有业绩，有结果，你能帮助他完成绩效，他能赚到钱，你对他就是有影响力的。

如果你不能帮助员工拿到结果，员工是不会信你的，毕竟谁也不想跟你只聊关系不谈绩效，员工不可能跟着你喝西北风。

第二个层次，影响团队

你不光能帮助下属完成绩效，而且还有很好的品格，潜移默化地影响着每个人。团队信任你，跟着你有一种归属感。这样的团队是很有凝聚力的，是能不断打胜仗的。

为什么有些团队一盘散沙？就在于领导影响不了团队，下属对他没有信任，有很多猜疑，自然也不会愿意听他的指挥。

第三个层次，影响价值观

就是价值观的共鸣。别人为什么要跟着你去拼，为什么这么努力？其中最根源、最核心的东西，是因为大家都相信自己做的是正确的事情。

不仅仅是利益驱动，也不只是因为我信任你才选择追随，而是这个事情对你有意义，对我也非常有意义，是我不愿意放弃的，也不可以妥协的。因为有着共同的价值观，所以我们才走到一块，与你一起共荣辱，同富贵。

以上就是影响力的三个层次。 CXO UNION-CXO联盟（cxounion.cn）

权力，只能改变一个人的行为，却难以让人心服；而影响力，能够改变一个人的认知，进而影响其行为发生改变。

二、如何提升影响力？

影响不了别人就无法领导别人，因为领导力就是影响力。那么，要如何提升影响力呢？

我很认同，企业家冯仑曾经在访谈中提的三点：指道、扛事、买单。

1. 指道

为什么别人跟着你？是因为他不知道要去哪里，而你知道要去哪里，你知道方向在哪里，你知道未来在哪里。

或许你也没有百分之百的答案，但是你知道的比他多，你更有方向感，所以他才跟着你。

如果你自己都不知道要去哪里，别人怎么敢跟着你走？

就像一场战役，如果你没有远见，没有战略，也没有任何战术的规划，是没有人敢跟着你的，因为没有任何希望。

所以，你想要有影响力，想要领导别人，就一定要能够指道，比其他的人看得远一点，要知道方向在哪里。

2. 扛事

光有方向还不够，你还得扛事，能够组织大家为目标而努力，去实现它。

扛事，你重点要解决两个问题：

第一个，态度。没有人会心甘情愿地为你工作，他只会为自己工作。

因此，你需要倾听和理解他人的需求和期望，并进行有效的沟通，说服大家为同一个目标而努力，激发每个人的自驱力。

第二个，能力。当大家不知道怎么干或者能力达不到的时候，你要展示自己的专业，要给他人提供有价值的建议和帮助。你的专业度，决定着别人对你的信任度。

能扛事，能脚踏实地地解决问题，带领大家实现目标，别人才会相信你，认可你，才会追随你。

3. 买单

买单就是负责任，所有的事情，你得兜底。无论事情做成什么样子，作为管理者，你都要承担相应的后果，不要推卸责任。 CXO UNION-CXO联盟（cxounion.cn）

有些人是很不负责的，取得成绩时照镜子，把功劳归于自己，洋洋得意；遇到困难时看窗口，找人甩锅。这样的人是不会有领导力的。

而真正有担当，扛得起责的人，懂得推功揽过。当取得成绩时，他们会看向窗口，把工作成果归功于他人，不抢风头，不摘果子。当工作出现差错时，他们会照镜子，在自己身上找原因，主动去承担责任，而不是推卸责任。

打妖怪你去，背黑锅我来。多干活，少邀功。你会发现周围人会多喜欢你一点，多喜欢你一点，你就有更大的领导力带动周围的人干活。

最后，总结一下：所谓的领导力，其实就是影响力。什么样的人会有影响力？通常有3个素养：指道、扛事和买单。

翻译：

The essence of leadership, in three words

Why is the so-called leadership, in fact, influence? Discuss with you today.

Some people ask, “Why do my subordinates always disobey me?” A lot of management methods are not working, what should I do?”

Maybe what you lack is not management, but leadership.

Managers without leadership, always rely on the power of the position, command subordinates, subordinates do not recognize you from the heart, do not want to follow you, you are difficult to really manage.

Leadership has nothing to do with the power of the position, and many managers still do not have leadership in the management position. CXO UNION-CXO联盟（cxounion.cn）

So, what is leadership?

John Maxwell, a world-renowned leadership expert, said in the 21 Rules of Leadership that influence is the core of leadership, and without influence, there is no leadership.

The essence of leadership, in three words: influence.

Three levels of influence

What is influence? What he says, I believe; I approve of what he did; The direction he points, the path to take, I follow from the bottom of my heart, this is influence.

Over the years of my career, Ma has always been one of the most influential and leading leaders I have met.

Yu Tou said such a story: when he just joined Ali, listening to Ma Zong brag on the stage, he could not listen, he slipped out the back door to run the business.

However, a year later, when General Ma held a meeting, he even held in urine, because every word that General Ma said was realized. He trusted everything Ma said.

Ma himself has said more than once that he is the most illiterate person in Alibaba, he had nothing in the early days, but he was able to let a group of elite talents who understand technology to use for him.

In particular, when Ali was unknown, he was able to convince such giants as Tsai Chongxin and Savio to give up millions of annual salaries and join Ali.

Why can he? Because the horse always has the charisma of a leader, can influence others, make others believe in him, follow him. CXO UNION-CXO联盟（cxounion.cn）

In the workplace, there are typically three levels of influence.

The first level affects the outcome

What affects the outcome? Is that other people follow you to work, have performance, have results, you can help him complete the performance, he can earn money, you have influence on him.

If you can’t help employees get results, employees won’t believe you, after all, no one wants to talk to you only about the relationship without talking about performance, employees can’t follow you to drink.

The second level is influencing the team

Not only can you help your subordinates achieve performance, but you also have a good character that subtly affects everyone. The team trusts you and feels a sense of belonging with you. Such a team is very cohesive and can constantly win battles.

Why do some teams fall apart? The reason is that the leader can not influence the team, the subordinates do not trust him, there is a lot of suspicion, naturally will not be willing to listen to his command.

The third level is to influence values

It’s the resonance of values. Why should others follow you to fight, why so hard? The root cause, the core thing, is that everyone believes they are doing the right thing.

It is not only driven by interests, nor is it only because I trust you that I choose to follow, but it is something that is meaningful to you and is also very meaningful to me, which I am not willing to give up and cannot compromise. Because of the common values, so we came together, together with you to share the honor and shame, with wealth. CXO UNION-CXO联盟（cxounion.cn）

So those are the three levels of influence.

Power can only change a person’s behavior, but it is difficult to convince people; Influence, on the other hand, can change a person’s perception, which in turn affects their behavior.

How to enhance the influence?

You can’t lead without influencing others, because leadership is influence. So how do you increase your influence?

I agree, entrepreneur Feng Lun once mentioned three points in the interview: pointing, carrying, paying.

1. The finger

Why are people following you? Because he doesn’t know where to go, and you know where to go, you know where the direction is, you know where the future is.

You may not have 100% of the answers either, but you know more than he does, and you have a better sense of direction, which is why he follows you.

If you don’t know where you’re going, how dare anyone else follow you?

Just like a battle, if you have no vision, no strategy, and no tactical planning, no one will dare to follow you, because there is no hope. CXO UNION-CXO联盟（cxounion.cn）

So if you want to have influence, if you want to lead, you have to be able to point the way, see a little further than other people, and know where to go.

2. Carry the load

It is not enough to have a direction, you also have to carry things, be able to organize people to work for the goal, to achieve it.

You should focus on solving two problems:

First, attitude. No one will work for you willingly, he will only work for himself.

Therefore, you need to listen and understand the needs and expectations of others, and communicate effectively, convince everyone to work for the same goal, and motivate everyone’s self-drive.

Second, ability. When people don’t know how to do it or can’t do it, you need to show your professionalism and provide valuable advice and help to others. How professional you are determines how much others trust you. CXO UNION-CXO联盟（cxounion.cn）

If you can handle things, solve problems down to earth, and lead everyone to achieve their goals, others will believe in you, recognize you, and follow you.

3. Pick up the TAB

Paying the bill is being responsible, and you have to cover everything. No matter how things turn out, as a manager, you have to take the consequences, and don’t pass the buck.

Some people are very irresponsible, when the achievement of the mirror, credit to themselves, complacent; Look at the window when you’re in trouble. Such people are not capable of leadership.

And the people who really have the responsibility and can shoulder the responsibility know how to push the power. When they get results, they look out the window, give credit to others for their work, and don’t steal the limelight or pick the fruit. When things go wrong at work, they look in the mirror, blame themselves, and take responsibility instead of shirking it.

You fight the monster, I’ll take the fall. Do more work, take less credit. You will find that the more people around you will like you, the more you like you, the more leadership you have to drive the people around you to work. CXO UNION-CXO联盟（cxounion.cn）

Finally, to summarize: the so-called leadership, in fact, is influence. What kind of people are influential? There are usually three qualities: guiding, carrying and paying.

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于张丽俊；编辑/翻译：CXO UNIONCXO联盟小U。

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