\u4f55\u4e3a\u201c\u67d4\u5f31\u201d\u5730\u5bf9\u5f85\u5ba2\u6237\uff1f\u5176\u4e2d\u5173\u952e\u70b9\u5728\uff1a\u5f15\u5bfc\u5ba2\u6237\u8be5\u5982\u4f55\u505a\uff0c\u800c\u975e\u544a\u8bc9\u5ba2\u6237\u8be5\u505a\u4ec0\u4e48\u3002<\/strong>\u4eba\u4e0e\u4eba\u4e4b\u95f4\u5173\u7cfb\u7684\u672c\u8d28\u662f\u5fc3\u4e0e\u5fc3\u7684\u94fe\u63a5\uff0c\u4f01\u4e1a\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e86\u4fe1\u4efb\u94fe\u63a5\uff0c\u624d\u80fd\u8fdb\u4e00\u6b65\u63d0\u5347\u5ba2\u6237\u7684\u7c98\u6027\u3002\u5fc3\u4e0e\u5fc3\u7684\u94fe\u63a5\u67d4\u5f31\u800c\u575a\u97e7\uff0c\u518d\u5f3a\u5927\u7684\u63a8\u9500\u624b\u6bb5\uff0c\u4e5f\u62b5\u4e0d\u8fc7\u5ba2\u6237\u53d1\u81ea\u5185\u5fc3\u7684\u8ba4\u53ef\u4e0e\u4fe1\u8d56\u3002<\/p>\n\n\n\n \u5177\u4f53\u800c\u8a00\uff0c\u5728\u540c\u6837\u573a\u666f\u4e0b\uff0c\u5982\u679c\u5ba2\u6237\u60f3\u8d2d\u4e702000\u5143\u5de6\u53f3\u7684\u624b\u673a\uff0c\u5728\u4fdd\u8bc1\u6ee1\u8db3\u5ba2\u6237\u57fa\u672c\u9700\u6c42\u7684\u57fa\u7840\u4e0a\uff0c\u5c3d\u91cf\u63a8\u8350\u4f4e\u4e8e\u9884\u7b97\u7684\u673a\u578b\uff0c\u505a\u5230\u5982\u679c1500\u5143\u7684\u624b\u673a\u591f\u7528\uff0c\u7edd\u4e0d\u5411\u5bf9\u65b9\u63a8\u83501600\u5143\u7684\u624b\u673a\u3002\u5373\u4fbf\u9047\u5230\u4e60\u60ef\u201c\u8fc7\u5ea6\u6d88\u8d39\u201d\u7684\u5ba2\u6237\uff0c\u4e5f\u4f9d\u7136\u575a\u6301\u4ee5\u8fd9\u6837\u4e00\u9897\u771f\u8bda\u4e3a\u5ba2\u6237\u7740\u60f3\u7684\u5fc3\u670d\u52a1\u5bf9\u65b9\uff0c\u8ba9\u5ba2\u6237\u611f\u53d7\u5230\uff1a\u4f60\u662f\u771f\u5fc3\u5728\u4e3a\u4ed6\u597d\u3002<\/p>\n\n\n\n \u51cf\u53bb\u4e0d\u5fc5\u8981\u7684\uff0c\u63d0\u4f9b\u6700\u9700\u8981\u7684\u3002\u8fd9\u4e00\u505a\u6cd5\u6211\u4eec\u53ef\u4ee5\u79f0\u4e4b\u4e3a\u201c\u51cf\u6cd5\u6218\u7565\u201d\u3002\u597d\u6bd4\u7530\u5fcc\u8d5b\u9a6c\uff0c\u9762\u5bf9\u4e00\u4f4d\u5bf9\u97f3\u4e50\u548c\u62cd\u7167\u529f\u80fd\u6709\u8981\u6c42\u7684\u5e74\u8f7b\u5ba2\u6237\uff0c\u53ea\u9700\u8981\u63a8\u8350\u8fd9\u4e24\u9879\u4f18\u52bf\u51f8\u51fa\u7684\u624b\u673a\u5373\u53ef\uff0c\u5176\u4ed6\u529f\u80fd\u53ef\u4ee5\u5f31\u5316\u3002<\/p>\n\n\n\n \u8fd9\u6837\u4e00\u6765\uff0c\u4e0e\u540c\u884c\u63a8\u8350\u76842500\u5143\u30013000\u5143\u624b\u673a\u76f8\u6bd4\uff0c\u4f60\u7528\u66f4\u4f4e\u7684\u4ef7\u683c\u4fbf\u6ee1\u8db3\u4e86\u4ed6\u7684\u5b9e\u9645\u9700\u6c42\u3002\u5728\u5ba2\u6237\u770b\u91cd\u7684\u70b9\u4e0a\u8ffd\u6c42\u6781\u81f4\uff0c\u65e2\u80fd\u4e3a\u4ed6\u627e\u5230\u5408\u9002\u7684\u4ea7\u54c1\uff0c\u53c8\u80fd\u4e3a\u4ed6\u7701\u4e0b\u4e00\u7b14\u82b1\u8d39\u3002\u5982\u679c\u4f60\u662f\u5ba2\u6237\uff0c\u4f60\u4f1a\u4e0d\u559c\u6b22\u5417\uff1f<\/p>\n\n\n\n \u51cf\u6cd5\u6218\u7565\u672a\u5fc5\u662f\u8981\u51cf\u5c11\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u51cf\u53bb\u7684\u53ea\u662f\u5bf9\u5ba2\u6237\u800c\u8a00\u4e0d\u5fc5\u8981\u7684\u201c\u9644\u52a0\u54c1\u201d\u3002\u8fd9\u5176\u4e2d\u7684\u5fc3\u6cd5\u662f\uff0c\u4f60\u5728\u67d0\u4e2a\u9886\u57df\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u8db3\u591f\u7684\u5b89\u5168\u611f\uff0c\u4ece\u800c\u83b7\u5f97\u4e86\u5ba2\u6237\u7684\u4fe1\u4efb\uff0c\u5efa\u7acb\u4e86\u5fc3\u4e0e\u5fc3\u7684\u94fe\u63a5\uff0c\u8fd9\u5c31\u662f\u8d62\u5f97\u5ba2\u6237\u7684\u79d8\u5bc6\u6b66\u5668\uff0c\u4e14\u8fd9\u4e00\u4f18\u52bf\u7ade\u4e89\u5bf9\u624b\u5e76\u4e0d\u5bb9\u6613\u8fdb\u884c\u590d\u5236\u3002\u00a0CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n \u5982\u4eca\uff0c\u8fd9\u4f4d\u7ecf\u8425\u8005\u5df2\u7ecf\u4ece\u8ffd\u6c42\u201c\u5355\u7b14\u9ad8\u6bdb\u5229\u201d\u8f6c\u5411\u4e86\u201c\u5ba2\u6237\u8f6c\u4ecb\u7ecd\u201d\u7684\u957f\u671f\u6218\u7565\u3002\u770b\u4f3c\u6bcf\u7b14\u4ea4\u6613\u7684\u5229\u6da6\u51cf\u5c11\u4e86\uff0c\u4f46\u5374\u80fd\u4e0d\u65ad\u589e\u52a0\u4e0e\u5ba2\u6237\u7684\u7c98\u6027\uff0c\u957f\u8fdc\u6765\u770b\uff0c\u6536\u76ca\u662f\u53ea\u589e\u4e0d\u51cf\u7684\u3002<\/p>\n\n\n\n \u4eca\u5e74\uff0c\u963f\u91cc\u5df4\u5df4\u505a\u51fa\u4e86\u5c06\u6d41\u91cf\u4ece\u5929\u732b\u503e\u659c\u5230\u6dd8\u5b9d\u7684\u51b3\u5b9a\uff0c\u6d88\u8d39\u964d\u7ea7\u5f88\u6709\u53ef\u80fd\u662f\u672a\u6765\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u6574\u4f53\u8d8b\u52bf\u3002\u4f46\uff0c\u6d88\u8d39\u964d\u7ea7\u4e0d\u4e00\u5b9a\u4ee3\u8868\u4eba\u4eec\u7684\u6d88\u8d39\u9700\u6c42\u4f1a\u51cf\u5c11\u3002<\/strong>\u627e\u51c6\u5ba2\u6237\u5185\u5fc3\u771f\u6b63\u7684\u9700\u8981\uff0c\u6b63\u5982\u8fd9\u4f4d\u7ecf\u8425\u8005\u4e00\u6837\uff0c\u51cf\u53bb\u4e0d\u5fc5\u8981\u7684\u786c\u63a8\u9500\uff0c\u4ee5\u4e00\u9897\u67d4\u8f6f\u4e4b\u5fc3\u5229\u76ca\u5ba2\u6237\uff0c\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u94fe\u63a5\uff0c\u800c\u5728\u8fd9\u7247\u4fe1\u4efb\u7684\u84dd\u6d77\u4e2d\uff0c\u672a\u6765\u5927\u6709\u53ef\u4e3a\u3002<\/p>\n\n\n\n From “Zibo barbecue”, “special forces tourism”, and then to “City Walk”, behind these popular nouns throughout the network, all reveal the current domestic consumption has shown the characteristics of “cost-effective, low desire”. In the face of this downward trend in consumption, how should retail companies respond?<\/p>\n\n\n\n At present, the operator has 400 to 500 offline mobile phone retail stores in the country, with annual sales of 200 million yuan. And 200 employees, mainly selling mid – and low-end mobile phones. The question on his mind is: Is there a better way to attract customers than a price war? How to expand the market share of enterprises by increasing customer stickiness?<\/p>\n\n\n\n As a traditional mobile phone retailer, when the customer has a budget of 2,000 yuan, the salesman will mostly recommend a mobile phone of about 2,500 yuan to the customer. Or a multi-functional mobile phone that exceeds the customer’s original demand. This “excessive” sales method is used because the salesman believes that only by reading the customer’s taste and embellish it, can he sell the phone.<\/p>\n\n\n\n This hard push sales method can be said to be one of the microcosm of the current offline retail industry. But the question itself is the answer. This sales method is exactly the breakthrough point to win customers. After learning “Tao Te Ching”, the operator got inspiration from “weak than strong”. Hard push not move, because the customer’s heart is eager to be “weak” treatment.CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n The key is to guide the customer how to do, rather than telling the customer what to do. The essence of the relationship between people is the link between the heart and the heart, enterprises and customers to establish a trust link, in order to further enhance the stickiness of customers. The link between the heart and the heart is weak and tough, and no matter how strong the marketing means is, it can not be offset by the recognition and trust of the customer from the heart.<\/p>\n\n\n\n Specifically, in the same scenario, if the customer wants to buy a mobile phone of about 2000 yuan, on the basis of ensuring that the basic needs of customers are met, try to recommend models lower than the budget, so that if the phone of 1500 yuan is enough, never recommend the phone of 1600 yuan to the other party. Even if you encounter customers who are used to “excessive consumption”, you still insist on serving each other with such a sincere heart for the sake of customers, so that customers can feel that you are really good for him.<\/p>\n\n\n\n Subtract the unnecessary and provide the most needed. We can call this “subtraction strategy”. Like Tian Ji horse racing, in the face of a young customer who has requirements for music. And photography functions, you only need to recommend a mobile phone with these two advantages, and other functions can be weakened.CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n The pursuit of perfection in the points valued by customers can not only find the right product for him, but also save him a sum of money. If you were a customer, wouldn’t you like it?<\/p>\n\n\n\n The subtraction strategy is not necessarily to reduce the variety of products, it is to eliminate unnecessary “add-ons” for customers. The heart of this is that you provide customers with enough security in a certain area, so as to gain the trust of customers and establish a heart-to-heart link, which is the secret weapon to win customers. And this advantage is not easy for competitors to replicate.<\/p>\n\n\n\n Today, the operator has shifted from the pursuit of “single high gross profit” to the long-term strategy of “customer referral”. It seems that the profit of each transaction is reduced . But it can continue to increase the stickiness with customers, and in the long run, the income is only increased.<\/p>\n\n\n\n This year, Alibaba made a decision to tilt traffic from Tmall to Taobao, and consumption downgrade is likely to be the overall trend for some time to come. However, the downgrade in consumption does not necessarily mean that people will consume less. Find the real needs of the customer’s heart, just like the operator, minus the unnecessary hard selling, with a soft heart to benefit customers, establish trust links with customers, and in this blue ocean of trust, the future is promising.<\/p>\n\n\n\n \u672c\u6587\u7531CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/a>\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u6da6\u6cfd\u56ed\u5b98\u65b9<\/a>\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0f\u6c64\u5706\u3002<\/p>\n\n\n\n \u5982\u9700\u52a0\u5165CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n![\"\"](\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/11\/image-12.png\")
<\/figure>\n\n\n\n\u82f1\u6587\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n
First, let’s look at the transformation method of a mobile phone retail practitioner:<\/h3>\n\n\n\n
Second, what is “weak” to treat customers?<\/h3>\n\n\n\n
In this way, compared with the 2500 yuan and 3000 yuan mobile phones recommended by peers, you can meet his actual needs with a lower price.<\/h4>\n\n\n\n
![\"\"\/](\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\")
<\/figure>\n\n\n\n