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<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u6708\u9500\u95ef\u8fc74\u4e07\u5927\u5173\u4e4b\u540e\uff0c\u674e\u60f3\u8bf4\uff0c\u201c\u5386\u7ecf\u8fde\u7eed10\u4e2a\u6708\u7684\u7a33\u5b9a\u589e\u957f\uff0c\u7406\u60f3\u6c7d\u8f66\u8fce\u6765\u6708\u4ea4\u4ed8\u8d85\u56db\u4e07\u8f86\u7684\u5168\u65b0\u91cc\u7a0b\u7891\u65f6\u523b\uff0c<strong>\u5176\u6807\u5fd7\u516c\u53f8\u751f\u4ea7\u5236\u9020\u3001\u9500\u552e\u548c\u670d\u52a1\u7b49\u7ec4\u7ec7\u80fd\u529b\u7684\u8fdb\u4e00\u6b65\u63d0\u5347\uff0c\u7406\u60f3\u6c7d\u8f66\u8fc8\u5165\u52a0\u901f\u89c4\u6a21\u5316\u53d1\u5c55\u65b0\u5468\u671f\u3002\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Wang Chuanfu and Li Xiang: Two car owners in full sprint<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">People of the Week<\/h3>\n\n\n\n<p>In October, sales of new energy vehicles under China&#8217;s own brands reached a new high. &#8220;Global sales crown&#8221; BYD car sales exceeded 300,000 units per month, and the ideal car in the new power car enterprises had a monthly sales volume of more than 40,000 for the first time. While breaking sales records, BYD and Ideal Auto are racing to catch up with their next target.<\/p>\n\n\n\n<p>The heads of the two car companies, Wang Chuanfu and Li Xiang, are once again in the spotlight. Wang Chuanfu said the price war is continuing, Li wants to say next month sales hit 50,000. They represent different forces in the field of new energy vehicles, but the impact on the industry can not be ignored.<\/p>\n\n\n\n<p>This week we focus on two people: Wang Chuanfu starts the sprint mode to lead BYD to 3 million annual sales; Li Xiang challenged monthly sales of 50,000 units and announced that the ideal car entered a new cycle of accelerated scale development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Person of the Week &#8211; Wang Chuanfu<\/h3>\n\n\n\n<p>In the past October, BYD handed over an eye-catching report card for the company and even China&#8217;s new energy vehicle industry &#8211; BYD&#8217;s new energy vehicle sales exceeded 300,000 units, equivalent to 10,000 units sold in a day. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Wang Chuanfu has waited for nearly three decades, and finally ushered in the era of rapid growth of new energy vehicles.<\/p>\n\n\n\n<p>Mr. Wang founded BYD in 1995, starting out as a battery maker and moving into the auto industry in 2003. As Wang Chuanfu said, BYD in the process of development suffered from various doubts and ridicule, &#8220;really almost can not go on.&#8221; As the new energy vehicle industry ushered in the air, BYD sales exploded, surpassing Tesla in 2022 to become the global new energy vehicle sales crown.<\/p>\n\n\n\n<p>In August 2023, BYD&#8217;s 5 millionth new energy vehicle rolled off the assembly line. From the release of the world&#8217;s first plug-in model BYD F3DM in 2008 to the completion of 1 million new energy vehicles off the production line in May 2021, BYD has gone 13 years; It took BYD a year and a half to go from 1 million to 3 million. From 3 million to 5 million, BYD only took nine months.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">In an interview, Wang Chuanfu said, &#8220;BYD has a technical &#8216;fish pond&#8217;, there are all kinds of technology, when the market needs, we will fish out one.&#8221;<\/h4>\n\n\n\n<p>In addition to self-developed technology and a comprehensive supply system, BYD has a powerful killer card is the price. At the beginning of 2023, the &#8220;price war&#8221; of new energy vehicles was led by Tesla, followed by a number of new power car companies to adjust prices, and a price &#8220;massacre&#8221; was fierce.<\/p>\n\n\n\n<p>In February, BYD Qin PLUS DM-i2023 champion edition was listed with an official guide price of 99,800 yuan, which was the first time BYD pulled the price of family cars below 100,000 yuan, and the car directly received 15,000 orders in three days. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Byd&#8217;s price offensive has continued since then. For example, in October, Qin PLUS DM-i launched a policy of 2,000 yuan to 7,000 yuan;. On November 1, the official Weibo account of &#8220;BYD Auto&#8221; said that it launched preferential activities for five models, with a maximum discount of 18,000 yuan.<\/p>\n\n\n\n<p>Behind the offensive, BYD opened the annual sales of 3 million &#8220;small target&#8221; sprint mode. In 2023, BYD&#8217;s annual sales target is 3 million new energy vehicles. In the first 10 months of this year, BYD sold 2.381,500 vehicles, which means it needs to sell more than 300,000 vehicles in each of the remaining two months to meet its annual target.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">According to public reports, as early as the semi-annual results meeting in 2023, Wang Chuanfu said that BYD will fight a price war in the next 3 to 5 years, or a price war in the field of segmentation, and BYD is fully prepared.<\/h4>\n\n\n\n<p>That confidence comes from BYD&#8217;s economies of scale. At the same time as the scale of sales is expanding, BYD&#8217;s gross margin is also improving. Galaxy Securities research report shows that BYD&#8217;s third-quarter gross margin was 22.12%, an increase of 3.16%, even more than Tesla&#8217;s gross margin of 17.9% in the third quarter. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Moreover, BYD&#8217;s supply chain system accumulated over the years is more perfect. And the vertical integration model of the industrial chain further supports the cost reduction space.<\/p>\n\n\n\n<p>With these favorable blessings, BYD&#8217;s annual performance is worth looking forward to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Person of the week &#8211; Li Xiang<\/h3>\n\n\n\n<p>After the monthly sales of more than 40,000 units in October came out, Li Xiang immediately released the sales target for November: &#8220;After the completion of the monthly delivery of 40,000 units for the three vehicles, continue to challenge the next higher difficulty: 50,000 units per month as a whole, and 20,000 units per month for the ideal L7.&#8221; He added: &#8220;50,000 cars\/month I&#8217;m talking about the current three cars, otherwise it&#8217;s not a challenge.&#8221;<\/p>\n\n\n\n<p>From the monthly sales of 15,000 units in January this year to the breaking of 40,000 units in October. The ideal sales trend opened a surging mode, which is largely due to Li Xiang&#8217;s timely thinking and adjustment of products and organizations.<\/p>\n\n\n\n<p>The three models of the current L series were unveiled last year. And the ideal L7 was launched for delivery in February this year. &#8220;Competition for market share&#8221; is one of the important tasks set by Li Xiang at the end of 2022.  <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>But three models are not enough for the ideal. Ideal released its first all-electric MPVMEGA in August and plans to go on sale by the end of the year. This is not only the exploration from the extended range to pure electricity. But also from the SUV to the MPV market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">With the growth of sales, the challenge of production capacity comes at the same time. <\/h4>\n\n\n\n<p>In June and July, the ideal car experienced a critical period of capacity climbing and 30,000 units. In early October, Li Bin, the head of ideal automobile manufacturing, said in an interview that the capacity upgrade had been completed. In October, more than 40,000 ideal cars were delivered.<\/p>\n\n\n\n<p>At the same time, the ideal car has increased its investment in the development of intelligent driving this year to make up for the shortage of intelligence. Li Xiang mentioned &#8220;software 2.0 leadership&#8221; in his goal for the end of 2022. In September, Ideal pushed a private beta version of commuter NOA to early bird users. And it is expected to cover 100 cities nationwide in December this year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&#8220;I have a strong sense of purpose, because a goal is a validation of growth, and it doesn&#8217;t set a ceiling for myself,&#8221; Li said in an interview with China Entrepreneur.<\/h4>\n\n\n\n<p>His personal characteristics are very distinct among the founders of the company, attaching great importance to the organization and personal growth, almost not participating in public activities, but his remarks often become a hot search topic in the car circle.<\/p>\n\n\n\n<p>After the monthly sales broke through the 40,000 mark, Li Xiang said, &#8220;After 10 consecutive months of steady growth, the ideal car ushered in a new milestone moment of monthly delivery of more than 40,000 vehicles, which marks the company&#8217;s manufacturing, sales and service and other organizational capabilities to further improve, the ideal car into a new cycle of accelerated scale 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