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\/><\/figure>\n\n\n\n<p>\u5b9e\u65bd\u5219\u662f\u6b63\u5411\u7684\uff0c\u4ec0\u4e48\u6837\u7684\u54f2\u5b66\u6587\u5316\u51b3\u5b9a\u4e86\u5438\u5f15\u4ec0\u4e48\u6837\u7684\u4eba\u3001\u6709\u4ec0\u4e48\u7ec4\u7ec7\uff0c\u7ec4\u7ec7\u53c8\u51b3\u5b9a\u4e86\u80fd\u505a\u4ec0\u4e48\u4e1a\u52a1\u3001\u8c03\u6574\u5230\u4f4d\u6d41\u7a0b\u8dd1\u901a\uff0c\u6d41\u7a0b\u901a\u7545\u4e86\u624d\u80fd\u8fdb\u7cfb\u7edf\u8ba9\u4fe1\u606f\u5316\u843d\u5730\uff0c\u4fe1\u606f\u5316\u6e90\u5934\u4fdd\u969c\u4e86\u624d\u6709\u6570\u636e\u5316\u5e73\u53f0\u7684\u8fd0\u8f6c\uff0c\u8fdb\u800c\u6570\u636e\u4e0e\u6570\u5b57\u5316\u5de5\u5177\u80fd\u652f\u6491\u65b0\u7684\u4e1a\u52a1\u573a\u666f\u4e0e\u8fd0\u8425\u63aa\u65bd\uff0c\u6700\u7ec8\u6709\u6548\u7684\u4e1a\u52a1\u5e94\u7528\u8fbe\u5230\u76c8\u5229\u4e0e\u5e02\u503c\u7a7a\u95f4\u63d0\u5347\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u6b63\u5982\u592a\u6781\u4e91\u624b\uff0c\u4e00\u624b\u9006\u65f6\u9488\u3001\u4e00\u624b\u987a\u65f6\u9488\uff0c\u6700\u7ec8\u90fd\u80fd\u4ea4\u6c47\u3002\u8f6c\u578b\u5c31\u662f\u7ecf\u8425\u53d8\u9769\uff0c\u800c\u4f01\u4e1a\u7ecf\u8425\u7684\u539f\u70b9\uff0c\u65e0\u8bba\u7a3b\u76db\u548c\u592b\u5148\u751f\u6240\u8bf4\u7684\u201c\u4e00\u624b\u6293\u54f2\u5b66\u3001\u4e00\u624b\u6293\u7b97\u76d8\u201d\u3001\u677e\u4e0b\u5e78\u4e4b\u52a9\u7684\u201c\u4e00\u624b\u8bba\u8bed\u3001\u4e00\u624b\u7b97\u76d8\u201d\uff0c\u8fd8\u662f\u8bb8\u591a\u4f01\u4e1a\u5bb6\u63d0\u5021\u7684\u201c\u7406\u5ff5+\u7b97\u8d26\u201d\uff0c\u90fd\u662f\u7c7b\u4f3c\u7684\u89c2\u70b9\uff1a\u4e00\u7aef\u662f\u529f\u5229\u7684\u3001\u7406\u6027\u8ba1\u7b97\u7684\u76c8\u5229\u7b97\u8d26\uff0c\u53e6\u4e00\u7aef\u662f\u975e\u5b8c\u5168\u529f\u5229\u7684\u3001\u611f\u6027\u7684\u54f2\u5b66\u6587\u5316\u3002\u4f01\u4e1a\u6709\u81ea\u5df1\u7684\u4f7f\u547d\u613f\u666f\u4ef7\u503c\u89c2\uff0c\u5e76\u975e\u53ea\u6c42\u5229\u76ca\u7684\u56e2\u4f19\uff0c\u201c\u672c\u6211\u201d\u7684\u52a8\u7269\u6027\u4e0e\u201c\u8d85\u6211\u201d\u7684\u795e\u6027\uff0c\u624d\u7ec4\u6210\u201c\u81ea\u6211\u201d\u7684\u4eba\u6027\u3002<\/p>\n\n\n\n<p>\u53cc\u539f\u70b9\u7ec4\u6210\u4e86\u6240\u8c13\u4f01\u4e1a\u6218\u7565\uff0c\u5c42\u5c42\u6e17\u900f\u5230\u95ed\u73af\u6bcf\u4e2a\u8282\u70b9\u3001\u6bcf\u4f4dCXO\u7684\u5730\u76d8\uff0c\u6b63\u53cd\u4e0d\u65ad\u5f80\u590d\u3001\u76f8\u4e92\u8f6c\u5316\uff0c\u4f01\u4e1a\u7ecf\u8425\u4e43\u81f3\u4eba\u751f\u7684\u8ffd\u6c42\u90fd\u662f\u5982\u6b64\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u5982\u679c\u53ea\u8ffd\u6c42\u4e00\u7aef\u6211\u4eec\u53d1\u73b0\u6709\u65f6\u5019\u4f1a\u9677\u5165\u65e0\u89e3\u7684\u5883\u5730\uff0c\u8fd9\u5c31\u662f3.0\u7248\u6570\u5b57\u5316\u8f6c\u578b\u95ed\u73af\uff08\u4fd7\u79f0\u592a\u6781\u95ed\u73af\uff09\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p>\u6cbf\u7740\u65e7\u5730\u56fe\uff0c\u627e\u4e0d\u5230\u65b0\u5927\u9646\u3002\u5e0c\u671b\u8fd9\u4e2a\u95ed\u73af\u66a8CXO\u56fe\u9274\uff0c\u80fd\u8ba9\u5927\u5bb6\u66f4\u6e05\u6670\u5730\u770b\u5230\u6570\u5b57\u5316\u8f6c\u578b\u7684\u201c\u6392\u5175\u5e03\u9635\u56fe\u201d\uff0c\u638c\u63e1\u5408\u529b\u8ba9\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u8fd9\u4e2a\u5927\u76d8\u8f6c\u8d77\u6765\u7684\u65b9\u6cd5\uff0c\u4e5f\u5e0c\u671b\u6709\u66f4\u591a\u52a0\u5165\u5230\u5b8c\u5584\u8fd9\u4e2a\u95ed\u73af\u7684\u4e8b\u4e1a\u4e2d\u6765\uff0c\u592a\u6781\u751f\u4e24\u4eea\u3001\u4e24\u4eea\u751f\u56db\u8c61\uff0c\u8fd9\u4e2a\u6bcd\u4f53\u53ef\u4ee5\u6f14\u53d8\u51fa\u4e0d\u540c\u7ec6\u5206\u7248\u672c\uff0c\u6700\u7ec8\u5b9e\u73b0\u4f01\u4e1a\u6210\u529f\u8f6c\u578b\u7684\u7f8e\u597d\u672a\u6765\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Love and kill, 9 CXO ICONS in Digital transformation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">First, the CIO is not a person to fight, need to platoon closed loop<\/h3>\n\n\n\n<p>In today&#8217;s era, it is no longer a question of whether to digitally transform, but how to transform. In advance, we must first identify the participants. Isn&#8217;t it often taken for granted that it&#8217;s all about the CIO or the CDO? However, the 99% failure rate of digital transformation shows us that we can&#8217;t rely on the CIO and the team that leads it. On the way to the west, we also need the escort of various celestial CXOs.<\/p>\n\n\n\n<p>In the author&#8217;s more than ten years of experience in business management, entrepreneurship, and digital transformation, he has been responsible for various departments such as operations, supply chain, BI, finance, financing, and strategy, and has directly dealt with various CXOs, deeply feeling that transformation is actually a history of love and killing among various &#8220;O&#8221;.<\/p>\n\n\n\n<p>Next, we will look from the outside to the inside to see what the transformation includes, which is what the CIO can do, which is the need for other departments to cooperate with, and finally interlocking into a complete closed loop, the CXO platoon is deployed in the closed loop, rather than rushing forward without any rules to fight a disorderly war, in order to complete the transformation. How to do each point is not difficult to find the answer, but why did the luxury lineup still lose the battle? CXO often, and the CXO these pearls are not often strung together, this line is the closed loop.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Let&#8217;s start with a story that seems bizarre and worth thinking about. <\/h4>\n\n\n\n<p>One day, Mr. Chen Shaopeng, a well-known entrepreneur and Legend Holdings, invited me to give a speech on &#8220;digital transformation&#8221; at the mid-year general meeting of the Management Committee of Lenovo Gavo Group. I never thought of myself as a &#8220;digital transformation&#8221; guy, or even in charge of R&amp;D.<\/p>\n\n\n\n<p>Originally in the view of others, the author did before is &#8220;digital transformation&#8221;, from the surface point of view is indeed the use of some digital, data thinking and tools to transform the traditional industry, so as to achieve the improvement of profit, valuation rise, financing success, but this is only the IT technical level of things?<\/p>\n\n\n\n<p>In fact, in the four-hour speech, it was about the cooperation of technology, business, organization, culture and other links that led to the final transformation, and of course, this was the intention of the inviter, who wanted to make the senior Raqi understand. Version 1.0 of the digital transformation closed loop was born.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second, from the business value backward application, CEO\/CFO two-way<\/h3>\n\n\n\n<p>What was even more surprising was that the first hour or so of the presentation was devoted to financial models\/business plans. This seems to be further away from digitalization, especially the group and subsidiaries of these executives, entrepreneurs, need to use the time of the mid-year conference to learn finance?<\/p>\n\n\n\n<p>But this part has precisely become the most intense response, in fact, it was about how to start from the end, from the quantitative expression of business strategy, that is, financial models, profit models, step by step to introduce truly effective business measures, operating models, until effective digital grasp construction. Through technical, business, financial\/strategic perspectives, we try to quantitatively measure the ultimate value of digital construction: the room for improvement in earnings and market capitalization.<\/p>\n\n\n\n<p>Doing the right thing is more important than doing it right. To digital transformation, we must first understand what the ultimate purpose is, which can be divided into three levels.<\/p>\n\n\n\n<p>The two most superficial levels are technologically advanced internally and improve user experience externally. However, business decisions are always a trade-off between input and output, regardless of the cost of &#8220;extreme user experience, improve technology&#8221; are rogue, and a large number of companies have died in recent years by burning money alone.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">There&#8217;s also the realization that digitization is about meeting business needs, but is that the end game? <\/h4>\n\n\n\n<p>In reality, the improvement of some business indicators is not equal to the improvement of profits, and even counterproductive, for example, in the case of UE (unit profit model) without running through the blind expansion of scale, the more sell the more loss, the faster the death; Some business efficiency improvement, the same is not necessarily the key to profitability, such as a large number of products unsalable inventory, this time to optimize the production system, improve operational efficiency, the opposite. The &#8220;efficiency&#8221; of some enterprises&#8217; cognition is only the execution efficiency in a narrow sense, but does not include the decision-making efficiency. Cognitive &#8220;business indicators&#8221; are also narrow.<\/p>\n\n\n\n<p>It can be seen that not only technology exists, but also business. Effective business model, indicators, and efficiency need to be reversed through the ultimate purpose of profit. In Huawei&#8217;s IPD, &#8220;customer business model success&#8221; is the highest customer success.<\/p>\n\n\n\n<p>CIO needs to participate in the business model design of the enterprise, digitalization should be integrated into the profit model, business plan, of course, this often technical background of CIO has challenges, on the one hand to rely on their own business field learning, on the other hand, the CEO, CFO (CFO) also need to understand the digital, close to the CIO, Rather than treating digital investment as a bottomless pit that cannot measure business value, &#8220;go with your gut&#8221;, CIO and CEO\/CFO &#8220;go both ways&#8221; is king.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Third, from application to data, CMO\/COO fly the aircraft who will build the aircraft<\/h3>\n\n\n\n<p>After completing the first step of reversing business application scenarios and operational measures from profit accounting, is everything all right?<\/p>\n\n\n\n<p>Many companies have seen peers introduce digital business &#8220;application&#8221; masters of the Internet giant, such as the digital marketing led by the CMO (chief marketing officer), the growth team represented by the CGO (Chief growth officer), the operation or offline team under the command of the COO (Chief operating officer), and the surface is that with these people, digitalization will take effect. So in accordance with the gourd, but soon found that it is only empty master a &#8220;dragon slaying&#8221;, the luxury lineup soon left.<\/p>\n\n\n\n<p>Because the past capabilities of these &#8220;bare rod commanders&#8221; are based on the mature data base and supporting teams of Internet giants, perhaps they are excellent &#8220;pilots&#8221;, but not &#8220;engineers&#8221; who build aircraft, and lack the guidance of BI &#8220;ground crew&#8221;. The construction of the data platform is not as simple as &#8220;do one according to the background of Tmall Jingdong&#8221; in imagination, otherwise there will not be so many big companies or even Internet giants, although they have their own strong production and research team, but they will still purchase third-party data products and services.<\/p>\n\n\n\n<p>Digital CMO, CGO, COO, BI team, data platform product development team is mutual achievement, good pilots need advanced aircraft, good aircraft also need excellent pilots to drive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fourth, from the data backward push information, CTO Dayu water control<\/h3>\n\n\n\n<p>After the second pit, I began to build a data platform honestly, but the third pit came one after another.<\/p>\n\n\n\n<p>The data governance foundation of traditional industries and pure Internet enterprises is very different, the information foundation is relatively weak, many data are not buried, can not get, or to obtain the &#8220;water source&#8221; original data from ERP and other information IT systems, in order to use the algorithm model to do further processing, and many of the source itself is dirty and bad. Especially when the information system has problems and paralysis, it will spread to its downstream &#8211; DT data system. This happens all the time.<\/p>\n\n\n\n<p>Even the top data service providers, IT is difficult to solve the problem of the information system itself, &#8220;aircraft&#8221; is also divided into the &#8220;fighter&#8221; DT system, or the &#8220;tanker&#8221; IT system that provides information source fuel for fighter jets, many traditional enterprises can not tell the difference between the two, resulting in a tragedy. Further, what type of oil is added to the &#8220;refueling machine&#8221; &#8211; different data types, whether it is &#8220;diesel&#8221; behavior data, or &#8220;gasoline&#8221; transaction data\u2026<\/p>\n\n\n\n<p>Therefore, at the technical level of this closed loop, for the transformation of enterprises to distinguish the data and information two different links, the system, the use of personnel are often different, information is often the premise of data, water treatment, good water quality to cook delicious, CTO is the &#8220;Dayu&#8221; of water control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fifth, from the information matching process, COO please be in place<\/h3>\n\n\n\n<p>Crossed the third hurdle, the source of information is also well governed, is it not digital can land?<\/p>\n\n\n\n<p>IT&#8217;s a common phenomenon that IT systems don&#8217;t work. Whether in a listed company, or a startup company, the author has encountered such a problem, the reason is neither the system itself has a bug, nor the lack of operational training, nor even the use of the system has no impact on the business &#8211; because manual operation has occurred serious accidents. Finally, it is found that the problem cannot be solved at the level of information technology. The &#8220;Three Lessons&#8221; platform also allows me to record this series of experiences into a course.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The nature of information is often the process of online, electronic. <\/h4>\n\n\n\n<p>Recall that financial software moved the bookkeeping reports online, but accounting standards remained the same; OA reimbursement, who should approve or approve, the process node has not changed; ERP, procurement and production are similar. Therefore, we must first understand and sort out the process of the business itself, including the unification of standards such as weights and measures.<\/p>\n\n\n\n<p>The process is a business problem, the CIO can not help, especially in the traditional industry is not as &#8220;light&#8221; as the Internet business, if the superstition &#8220;can force the process with tools&#8221; to suffer big losses, and even shut down. The COO will be in place by now. The system can eventually be used, and all the business processes are matched and adjusted first, and then the system can be successfully landed.<\/p>\n\n\n\n<p>How much is the need for streamlining? German company Celonis through data mining, machine learning and other analytical means to analyze the logs in the enterprise software and information system, so as to find, detect and improve the real business process, improve business efficiency, the valuation has been more than 13 billion US dollars, it can be seen that the process is also an important part of the digital transformation, can be born hundreds of billions of companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sixth, process matching organization, CHO can not be missing<\/h3>\n\n\n\n<p>After experiencing the fourth difficulty, we asked the COO to solve the business process problem. And we successfully obtained the truth?<\/p>\n\n\n\n<p>The adjustment of the process is actually related to the scope of responsibility corresponding to the organization post, the organization is the skeleton, and the process is the muscle and blood vessel attached to it. Therefore, when the adjustment is large, the organization must also make the corresponding match, otherwise, &#8220;no one cares about you when you break your throat.&#8221;<\/p>\n\n\n\n<p>The optimization of the organization, from the perspective of digital transformation, has a measurement criterion. Whether it is conducive to the optimization of the process and then the process is used in the system. If you violate this principle and blindly copy the organizational structure of other companies and Internet giants. It is often counterproductive. For example, blind &#8220;decentralization&#8221; will confuse the process, blind &#8220;horse racing&#8221; so that different departments sell the same products in the same channel, and even the after-sales service standards are different, but the user&#8217;s brand cognition is disordered.<\/p>\n\n\n\n<p>The process is most directly affected by the organizational structure, especially in the digital process, CHO is responsible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organization and matching culture, starting from the first leader<\/h3>\n\n\n\n<p>The fifth pass has also broken through, and many companies soon found that the imitation of the organizational structure, learning shape but not learning God, a moment of freshness soon changed back to the original, and even the new people dug up at high prices quickly changed back to the old people, because the cultural soil has not changed.<\/p>\n\n\n\n<p>Taking history as a mirror, people&#8217;s cognition starts from the technical level of learning only the same system of objects, and the result is that advanced tools and advanced weapons will still fail miserably; Then it carried out the reform of the business level and the law of war system, but it was a flash in the pan again. Then the cognitive upgrade to the organizational level, change the structure, but still not completely; Finally, the fundamental change is to recognize the cultural dimension.<\/p>\n\n\n\n<p>Culture is not only the narrow sense of &#8220;the use of data, the use of system habits&#8221;. More deeply is the cultural demands of people. In this year&#8217;s special live broadcast &#8220;PK &#8220;, the 2.0 version of digital transformation closed loop released by the author and the founder of Shenze Data, I used a lot of space to talk about the layers of penetration of culture \u2192 organization \u2192 business \u2192 technology, such as why the OKR system can not fall to the ground, obviously not the lack of use habits can explain. Deep from the opaque information monopoly to establish a hierarchical order. The use of mystery to highlight the authority of the inner appeal. There is no doubt that culture is a one-man project that permeates from the top down. But ultimately involves all the staff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eight, digital transformation Tai Chi closed loop and CXO guide<\/h3>\n\n\n\n<p>Therefore, through the above six links, the following figure is introduced step by step, starting with the end. From profit accounting to applied business scenarios, and from application to data starting point to support its model. The necessary information foundation and source are introduced from data. And then the process combing of information adaptation is matched. And then the process and organizational adjustment are matched, and finally the cultural soil improvement is needed for organizational reform.<\/p>\n\n\n\n<p>Implementation is positive, what kind of philosophy and culture determines what kind of people to attract. What kind of organization, the organization determines what kind of business can be done, the adjustment is in place, the process runs through, the process smooth can enter the system to let the informationization landing, the informationization source guarantees the operation of the data platform. And then the data and digital tools can support new business scenarios and operational measures. Finally, the effective business application achieves the purpose of increasing profit and market value space.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Just like Taiji Yunshou, one hand counterclockwise, the other hand clockwise, eventually can converge. <\/h4>\n\n\n\n<p>Transformation is business change, and the origin of business management. Whether Mr. Inamori Kazuo said &#8220;grasp philosophy, grasp the abacus&#8221;, Matsushita Konosuke &#8220;one hand analects, one hand abacus&#8221;, or many entrepreneurs advocate &#8220;concept + accounting&#8221;, are similar views:. At one end is the utilitarian, rational calculation of profit accounting. And at the other end is the non-completely utilitarian, perceptual philosophical culture. Enterprises have their own mission, vision and values, not only for the interests of the gang. The animal nature of the &#8220;self&#8221; and the divine nature of the &#8220;super self&#8221;, to form the &#8220;self&#8221; of humanity.<\/p>\n\n\n\n<p>The double origin constitutes the so-called enterprise strategy. Which penetrates into each node of the closed loop and each CXO&#8217;s site, reciprocating and transforming each other. The pursuit of business operation and even life is such a process. If we only pursue one end, we find that sometimes we will fall into a situation without solution. Which is the core of the 3.0 version of digital transformation closed loop (commonly known as Tai Chi closed loop).<\/p>\n\n\n\n<p>You can&#8217;t find the new world on the old map. I hope that this closed-loop and CXO guide can make everyone more clearly see the &#8220;platoon map&#8221; of digital transformation, master the method of working together to make the enterprise digital transformation turn up, and hope that more people will join in improving the cause of this closed-loop, Tai Chi has two instruments, two instruments have four images, and this matrix can evolve into different subdivisions. 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