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About Time Coffee\u7684\u5b9a\u4ef7\u7b56\u7565\u3001\u76ee\u6807\u6d88\u8d39\u4eba\u7fa4\u3001\u8425\u9500\u7b56\u7565\u4e5f\u90fd\u5341\u5206\u773c\u719f\u3002\u4ef7\u683c\u4e3b\u6253\u9ad8\u6027\u4ef7\u6bd4\uff0c\u5355\u4ef7\u57283\u7f8e\u5143~7\u7f8e\u5143\u4e4b\u95f4\uff0c\u6bd4\u661f\u5df4\u514b\u4f4e\uff1b\u4ea7\u54c1\u4e0a\uff0c\u4e3b\u6253\u73cd\u73e0\u5496\u5561\u3001\u828b\u5934\u5496\u5561\u7b49\u521b\u65b0\u4ea7\u54c1\uff0c\u53e3\u5473\u4ecb\u4e8e\u5496\u5561\u4e0e\u5976\u8336\u4e4b\u95f4\uff1b\u5916\u5e26\u5305\u88c5\u5219\u4f7f\u7528\u4e86\u72ec\u7279\u7684\u5bc6\u5c01\u6613\u62c9\u7f50\u3002\u53ef\u89c1\uff0c\u5176\u4e3b\u8981\u76ee\u6807\u4eba\u7fa4\u662f\u5e74\u8f7b\u4eba\u3002 CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
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\u6765\u6e90\uff1a\u4e2d\u4f01\u56fe\u5e93<\/figcaption><\/figure>\n\n\n\n
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\u6b64\u524d\uff0c\u6709\u5a92\u4f53\u5a92\u4f53\u63f4\u5f15\u77e5\u60c5\u4eba\u58eb\u79f0\uff0c\u6234\u5a01\u4e00\u76f4\u5728\u4e2d\u56fd\u548c\u7f8e\u56fd\u4e4b\u95f4\u7a7f\u68ad\u5de5\u4f5c\uff0c\u5148\u662f\u5728\u897f\u96c5\u56fe\u5f00\u4e86\u4e00\u5bb6\u5145\u7535\u5b9d\u79df\u8d41\u521b\u4e1a\u516c\u53f8\uff0c\u4f46\u6548\u679c\u4e0d\u592a\u597d\u3002\u968f\u540e\u624d\u53c8\u5728\u7ebd\u7ea6\u53c2\u4e0e\u521b\u529eAbout Time Coffee\u5496\u5561\u8fde\u9501\u5e97\u3002<\/p>\n\n\n\n
\u867d\u7136\u521b\u4e1a\u5931\u8d25\u88ab\u9650\u9ad8\u6210\u4e3a\u201c\u8001\u8d56\u201d\uff0c\u4f46\u6234\u5a01\u4e00\u76f4\u5bc6\u5207\u5173\u6ce8\u7740\u5546\u4e1a\u751f\u6001\u3002 CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
Keep\u4e0a\u5e02\u65f6\uff0c\u4ed6\u8f6c\u53d1\u4e86\u670b\u53cb\u5708\uff0c\u7531\u8877\u795d\u8d3a\uff1bChatGPT\u5f15\u8d77\u56fd\u5185\u5927\u6a21\u578b\u98ce\u6f6e\uff0c\u6234\u5a01\u4e5f\u5728\u65f6\u523b\u5173\u6ce8\uff0c\u5728\u82f1\u4f1f\u8fbe\u201c\u6700\u5f3aAI\u82af\u7247\u201dH200\u53d1\u5e03\u65f6\uff0c\u4ed6\u611f\u6168\u9053\uff1a\u201c\u592a\u70b8\u88c2\u4e86\u201d\uff1b\u751a\u81f3\u745e\u5e78\u548c\u8305\u53f0\u8054\u540d\uff0c\u6234\u5a01\u4e5f\u5fcd\u4e0d\u4f4f\u8bc4\u4ef7\uff1a\u201c\u7f8e\u9152\u52a0\u5496\u5561\uff0c\u592a\u53ef\u4ee5\u4e86\u3002\u201d<\/p>\n\n\n\n
Keep\u548c\u745e\u5e78\uff0c\u90fd\u662f\u548cofo\u540c\u4e00\u9ec4\u91d1\u65f6\u4ee3\u51fa\u751f\u7684\u65b0\u5546\u4e1a\u7269\u79cd\uff0c\u6234\u5a01\u5173\u5fc3\u7740\u5b83\u4eec\u7684\u547d\u8fd0\uff0c\u6216\u8bb8\u4e5f\u53f9\u60cb\u7740\u81ea\u5df1\u7684\u8fc7\u53bb\u3002\u4f46\u53ef\u4ee5\u786e\u5b9a\u7684\u662f\uff0c\u6234\u5a01\u4ece\u672a\u653e\u5f03\u4ed6\u7684\u521b\u4e1a\u68a6\uff0c\u4ed6\u4f9d\u7136\u5728\u7b49\u5f85\u4e0b\u4e00\u4e2a\u4e1c\u5c71\u518d\u8d77\u7684\u98ce\u53e3\u3002<\/p>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n
ofo Dai Wei second business failure in the United States, only one cafe left<\/h3>\n\n\n\n
He’s still waiting for the next big comeback.<\/p>\n\n\n\n
In the first half of this year, ofo founder Dai Wei’s Coffee startup project About Time Coffee in the United States quickly became popular – the chain of small coffee shops with red neon signs first opened in Gramercy Park in New York, and soon opened four stores in the bustling area of downtown Manhattan.<\/p>\n\n\n\n
However, the boom soon came to an end. “Chinese Entrepreneur” learned that About Time Coffee has only one store remaining in New York’s Madison Avenue, and the other four stores are “permanently closed.” A Chinese Entrepreneur search on Instagram found that the last tweet from the About Time Coffee account was in September, and the most recent photo posted by a customer was last year.<\/p>\n\n\n\n
About Time Coffee stores. Source: Screenshot from Google Maps<\/p>\n\n\n\n
As early as the end of May this year, there was news that the operation of About Time Coffee has been in trouble, the capital chain has encountered a bottleneck, and the entire project is close to the edge of suspension. At the Time, About Time Coffee still had four stores operating in New York.<\/p>\n\n\n\n
But Dai is not the CEO of About Time Coffee, which is a Chinese-looking woman named Marian Chen. Previously, she revealed to the media that although Dai Wei did not participate in the daily operation, he was actually the “saver” behind About Time Coffee, helping to set up the team and arrange meetings with investors, “he is the person who glued us together.”<\/p>\n\n\n\n
Dai Wei did help bring in a number of large Chinese venture capital, including IDG Capital, Zhenfund, and Only Capital. Zhenge and Vihunt have a close relationship with Dai Wei himself, both of whom are old shareholders of ofo, and Dai Wei himself is also an LP (limited partner) of one of Vihunt Capital’s funds. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
Industry insiders to “Chinese entrepreneurs” analysis, Dai Wei’s new venture project is likely to leave equity to the old shareholders as compensation, “just like Luo Yonghao’s thin red line, compared to the project, venture capital is more important to Dai Wei himself.”<\/p>\n\n\n\n
Previous sources said Zhenge’s investment was “directly invested by Xu Xiaoping”, however, a person familiar with the matter told China Entrepreneur: “This project is personally invested and managed by Zhenge’s other partners, and the specific situation of the project is not known internally.”<\/p>\n\n\n\n
Five years ago, ofo’s headquarters building was full of users who came to defend their rights, but this move has no real effect, because ofo has no assets to execute. So far, under ofo’s official Weibo, many users are still questioning, “When will the money be returned?” “My deposit has not been returned, and your boss took the money to invite Americans to drink coffee?”<\/p>\n\n\n\n
According to “Chinese Entrepreneur”, there are still more than 16 million people waiting in line for ofo to return the deposit, which is divided into two files: 99 yuan and 199 yuan. Even if calculated at 99 yuan per person, the deposit to be refunded is as high as 1.5 billion yuan.<\/p>\n\n\n\n
At present, it seems that Dai Wei wants to rely on coffee this new project “turn over” hope is slim. Dai Wei’s second venture, again ended in failure. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
First, acclimatization<\/h4>\n\n\n\n
Dai Wei, who started from ofo, knows the traffic entrance well, About Time Coffee is of course not just an ordinary community cafe.<\/p>\n\n\n\n
The core of About Time Coffee is actually a technology-driven business startup – from the perspective of the model, users can place orders on their favorite categories in advance in the APP, and they can pick them up or eat them in the store, just like Luckin.<\/p>\n\n\n\n
About Time Coffee’s pricing strategy, target consumer group and marketing strategy are also very familiar. The price is mainly cost-effective, and the unit price is between $3 and $7, lower than Starbucks; Products, mainly pearl coffee, taro coffee and other innovative products, taste between coffee and milk tea; To go packaging uses a unique sealed can. It can be seen that its main target group is young people. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
About Time Coffee’s early subsidy game is borrowed from Luckin’s “burn money” formula – rely on real money subsidies to drive APP downloads, send SMS promotions to the public, and advertise on the billboard at the door of the coffee shop: “Register APP online order, the first five cups are please.”<\/p>\n\n\n\n
Apparently, Dai Wei wants to replicate Luckin’s game play in the United States. Marian Chen confirmed this to the media side: “We have a proven model from China. We sell coffee that tastes better than Starbucks, but it’s cheaper than Starbucks.”<\/p>\n\n\n\n
However, this road is difficult to go through, and the biggest problem Dai Wei faces is how to change the consumption habits of Americans and overcome the soil.<\/p>\n\n\n\n
In the U.S., mobile payments now account for just 15 percent of chain stores’ total sales, and Americans still prefer to pay with cash and credit cards. The premise of About Time Coffee’s large-scale expansion is to make the payment habits of Americans become mobile apps, so that it can continue to plan the next step to do traffic entry and drive business online.<\/p>\n\n\n\n
In addition, there are also big problems About the location of Coffee. Some American users have joked, “The five stores are opened in the tourist area, not only the cafe is not the busiest morning business, tourists will not enter a nameless shop to buy coffee.” If we go to Greenwich or the East Village, we might get a little stickiness.” CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
When starting a business to do ofo, Dai Wei tasted the sweetness of capital burning money to expand, but because he failed to understand profit and fell. The second business of the coffee project, Dai Wei obviously still did not escape their logic cycle.<\/p>\n\n\n\n
Second, the entrepreneurial dream will not die<\/h4>\n\n\n\n
Six months ago, after Dai Wei’s new venture project surfaced, many people questioned why Dai Wei could go abroad to start a business as an “old Lai”.<\/p>\n\n\n\n
Enterprise check risk information shows that since August 2018, Dai Wei has successively received 40 restrictions on consumption, involving an amount of up to 60.35 million yuan. According to a recent consumption restriction order issued by the Beijing Haidian District People’s Court, Dai Wei is restricted from choosing second-class or higher classes on planes, trains and ships when taking transportation. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
However, “Chinese entrepreneurs” learned that restricting high consumption and being listed as the person subject to enforcement for breach of trust are two concepts, and Dai Wei has been “limited” only because of a large number of execution cases of ofo, and has not yet been listed as the person subject to enforcement for breach of trust. He can circumvent restricted transportation to get overseas.<\/p>\n\n\n\n
Source: China Enterprise Photo Library<\/p>\n\n\n\n
According to people close to Dai Wei, Dai Wei is now back in Beijing. Although he has not appeared in the eyes of the public for a long time, Dai Wei’s entrepreneurial heart has never been extinguished.<\/p>\n\n\n\n
Previously, some media quoted informed sources as saying that Dai Wei has been shuttling between China and the United States, and first opened a charging treasure rental startup in Seattle, but the effect was not good. Then he co-founded About Time Coffee in New York.<\/p>\n\n\n\n
Although the entrepreneurial failure has been limited to become “old Lai”, Dai Wei has always paid close attention to the business ecology.<\/p>\n\n\n\n
Keep listed, he forwarded the circle of friends, sincere congratulations; ChatGPT caused the domestic big model trend, Dai Wei is also always concerned, in Nvidia “strongest AI chip” H200 release, he sighed: “too burst”; Even Luckin and Moutai co-name, Dai Wei can not help but comment: “Wine and coffee, too good.” CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
Keep and Luckin are both new commercial species born in the same golden age as ofo, and Dai Wei is concerned about their fate, perhaps also regretting his own past. But it is certain that Dai Wei has never given up his entrepreneurial dream, and he is still waiting for the next stage of a comeback.<\/p>\n\n\n\n
\u7531CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/a>\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u4e2d\u56fd\u4f01\u4e1a\u5bb6\u6742\u5fd7\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fU\u3002<\/p>\n\n\n\n
\u5982\u9700\u52a0\u5165 CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
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About Time Coffee\u95e8\u5e97\u60c5\u51b5\u3002\u6765\u6e90\uff1a\u8c37\u6b4c\u5730\u56fe\u622a\u56fe<\/figcaption><\/figure>\n\n\n\n
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\u6b64\u524d\u6d88\u606f\u79f0\uff0c\u771f\u683c\u7684\u6295\u8d44\u662f\u201c\u5f90\u5c0f\u5e73\u76f4\u63a5\u6295\u7684\u201d\uff0c\u4e0d\u8fc7\uff0c\u4e00\u4f4d\u77e5\u60c5\u4eba\u58eb\u544a\u8bc9\u300a\u4e2d\u56fd\u4f01\u4e1a\u5bb6\u300b\uff1a\u201c\u8fd9\u4e2a\u9879\u76ee\u662f\u771f\u683c\u5176\u4ed6\u5408\u4f19\u4eba\u4eb2\u81ea\u6295\u8d44\u548c\u7ba1\u7406\uff0c\u5185\u90e8\u5e76\u4e0d\u6e05\u695a\u9879\u76ee\u7684\u5177\u4f53\u60c5\u51b5\u3002\u201d<\/p>\n\n\n\n
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\u636e\u300a\u4e2d\u56fd\u4f01\u4e1a\u5bb6\u300b\u4e86\u89e3\uff0c\u76ee\u524d\u4ecd\u6709\u8d85\u8fc71600\u4e07\u4eba\u5728\u6392\u961f\u7b49ofo\u9000\u62bc\u91d1\uff0c\u62bc\u91d1\u5206\u4e3a\u4e24\u6863\uff1a99\u5143\u548c199\u5143\u3002\u5373\u4fbf\u6309\u7167\u6bcf\u4eba99\u5143\u8ba1\u7b97\uff0c\u5f85\u9000\u7684\u62bc\u91d1\u4e5f\u9ad8\u8fbe15\u4ebf\u5143\u3002<\/p>\n\n\n\n
\u76ee\u524d\u770b\u6765\uff0c\u6234\u5a01\u60f3\u9760\u5496\u5561\u8fd9\u4e2a\u65b0\u9879\u76ee\u201c\u7ffb\u8eab\u201d\u5e0c\u671b\u6e3a\u832b\u3002\u6234\u5a01\u7684\u4e8c\u6b21\u521b\u4e1a\uff0c\u518d\u6b21\u4ee5\u5931\u8d25\u544a\u7ec8\u3002<\/p>\n\n\n\n
\u4e00\u3001\u6c34\u571f\u4e0d\u670d<\/h2>\n\n\n\n
\u505aofo\u8d77\u5bb6\u7684\u6234\u5a01\uff0c\u6df1\u8c19\u6d41\u91cf\u5165\u53e3\uff0cAbout Time Coffee\u5f53\u7136\u4e0d\u53ea\u662f\u4e00\u5bb6\u666e\u901a\u7684\u793e\u533a\u5496\u5561\u9986\u3002<\/p>\n\n\n\n
\u5256\u5f00About Time Coffee\u5185\u6838\uff0c\u5b9e\u5219\u662f\u4e00\u5bb6\u79d1\u6280\u9a71\u52a8\u5546\u4e1a\u7684\u521b\u4e1a\u516c\u53f8\u2014\u2014\u4ece\u6a21\u5f0f\u4e0a\u6765\u770b\uff0c\u7528\u6237\u53ef\u5728APP\u63d0\u524d\u5bf9\u559c\u6b22\u7684\u54c1\u7c7b\u8fdb\u884c\u4e0b\u5355\uff0c\u5230\u5e97\u540e\u53ef\u81ea\u53d6\uff0c\u4e5f\u53ef\u5802\u98df\uff0c\u5c31\u50cf\u745e\u5e78\u4e00\u6837\u3002<\/p>\n\n\n\n
About Time Coffee\u7684\u5b9a\u4ef7\u7b56\u7565\u3001\u76ee\u6807\u6d88\u8d39\u4eba\u7fa4\u3001\u8425\u9500\u7b56\u7565\u4e5f\u90fd\u5341\u5206\u773c\u719f\u3002\u4ef7\u683c\u4e3b\u6253\u9ad8\u6027\u4ef7\u6bd4\uff0c\u5355\u4ef7\u57283\u7f8e\u5143~7\u7f8e\u5143\u4e4b\u95f4\uff0c\u6bd4\u661f\u5df4\u514b\u4f4e\uff1b\u4ea7\u54c1\u4e0a\uff0c\u4e3b\u6253\u73cd\u73e0\u5496\u5561\u3001\u828b\u5934\u5496\u5561\u7b49\u521b\u65b0\u4ea7\u54c1\uff0c\u53e3\u5473\u4ecb\u4e8e\u5496\u5561\u4e0e\u5976\u8336\u4e4b\u95f4\uff1b\u5916\u5e26\u5305\u88c5\u5219\u4f7f\u7528\u4e86\u72ec\u7279\u7684\u5bc6\u5c01\u6613\u62c9\u7f50\u3002\u53ef\u89c1\uff0c\u5176\u4e3b\u8981\u76ee\u6807\u4eba\u7fa4\u662f\u5e74\u8f7b\u4eba\u3002 CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
About Time Coffee\u524d\u671f\u7684\u8865\u8d34\u73a9\u6cd5\u66f4\u662f\u501f\u9274\u4e86\u745e\u5e78\u7684\u201c\u70e7\u94b1\u201d\u5957\u8def\u2014\u2014\u9760\u771f\u91d1\u767d\u94f6\u7684\u8865\u8d34\u53bb\u62c9\u52a8APP\u4e0b\u8f7d\u91cf\uff0c\u5411\u5927\u4f17\u53d1\u77ed\u4fe1\u4fc3\u9500\uff0c\u5e76\u5728\u5496\u5561\u5e97\u95e8\u53e3\u7684\u5e7f\u544a\u724c\u4e0a\u5ba3\u4f20\uff1a\u201c\u6ce8\u518cAPP\u5728\u7ebf\u4e0b\u5355\uff0c\u524d\u4e94\u676f\u6211\u4eec\u8bf7\u3002\u201d<\/p>\n\n\n\n
\u663e\u7136\uff0c\u6234\u5a01\u60f3\u628a\u745e\u5e78\u7684\u73a9\u6cd5\u590d\u5236\u5230\u7f8e\u56fd\u3002Marian Chen\u4e5f\u5411\u5a92\u4f53\u4fa7\u9762\u5370\u8bc1\u4e86\u8fd9\u4e00\u70b9\uff1a\u201c\u6211\u4eec\u6709\u4e00\u4e2a\u6765\u81ea\u4e2d\u56fd\u7684\u6210\u719f\u6a21\u5f0f\uff0c\u6211\u4eec\u5356\u7684\u5496\u5561\u5473\u9053\u6bd4\u661f\u5df4\u514b\u597d\uff0c\u4f46\u6bd4\u661f\u5df4\u514b\u4fbf\u5b9c\u3002\u201d<\/p>\n\n\n\n
\u4f46\u8fd9\u6761\u8def\u5f88\u96be\u8d70\u901a\uff0c\u6234\u5a01\u9762\u4e34\u6700\u5927\u7684\u96be\u9898\uff0c\u662f\u5982\u4f55\u6539\u53d8\u7f8e\u56fd\u4eba\u7684\u6d88\u8d39\u4e60\u60ef\uff0c\u514b\u670d\u6c34\u571f\u4e0d\u670d\u3002<\/p>\n\n\n\n
\u5728\u7f8e\u56fd\uff0c\u79fb\u52a8\u652f\u4ed8\u76ee\u524d\u53ea\u5360\u8fde\u9501\u5e97\u603b\u9500\u552e\u989d\u768415%\uff0c\u7f8e\u56fd\u4eba\u81f3\u4eca\u4ecd\u7136\u66f4\u559c\u6b22\u7528\u73b0\u91d1\u548c\u4fe1\u7528\u5361\u652f\u4ed8\u3002\u800cAbout Time Coffee\u60f3\u8981\u505a\u5927\u89c4\u6a21\u6269\u5f20\u7684\u524d\u63d0\uff0c\u662f\u8ba9\u7f8e\u56fd\u4eba\u7684\u652f\u4ed8\u4e60\u60ef\u53d8\u6210\u624b\u673aAPP\uff0c\u624d\u80fd\u7ee7\u7eed\u89c4\u5212\u4e0b\u4e00\u6b65\u505a\u6d41\u91cf\u5165\u53e3\u3001\u4ee5\u7ebf\u4e0a\u9a71\u52a8\u5546\u4e1a\u3002<\/p>\n\n\n\n
\u6b64\u5916\uff0cAbout Time Coffee\u7684\u9009\u5740\u4e5f\u5b58\u5728\u8f83\u5927\u95ee\u9898\u3002\u6709\u7f8e\u56fd\u7528\u6237\u66fe\u5410\u69fd\uff0c\u201c5\u5bb6\u5e97\u90fd\u5f00\u5728\u6e38\u5ba2\u5730\u6bb5\uff0c\u4e0d\u4f46\u5496\u5561\u9986\u6700\u8be5\u5fd9\u7684\u65e9\u6668\u6ca1\u751f\u610f\uff0c\u6e38\u5ba2\u4e5f\u4e0d\u4f1a\u8fdb\u4e00\u5bb6\u65e0\u540d\u94fa\u5b50\u4e70\u5496\u5561\u3002\u8981\u662f\u5f00\u5230Greenwich\u6216\u8005\u4e1c\u6751\uff0c\u6216\u8bb8\u8fd8\u80fd\u6709\u70b9\u513f\u987e\u5ba2\u7c98\u6027\u3002\u201d<\/p>\n\n\n\n
\u5728\u521b\u4e1a\u505aofo\u65f6\uff0c\u6234\u5a01\u5c1d\u5230\u4e86\u8d44\u672c\u70e7\u94b1\u6269\u5f20\u7684\u751c\u5934\uff0c\u5374\u56e0\u4e3a\u6ca1\u80fd\u505a\u61c2\u76c8\u5229\u800c\u6454\u4e86\u4e2a\u5927\u8ddf\u5934\u3002\u4e8c\u6b21\u521b\u4e1a\u7684\u5496\u5561\u9879\u76ee\uff0c\u6234\u5a01\u663e\u7136\u4ecd\u7136\u6ca1\u6709\u9003\u51fa\u81ea\u5df1\u7684\u903b\u8f91\u602a\u5708\u3002 CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
\u4e8c\u3001\u521b\u4e1a\u68a6\u4e0d\u6b7b<\/h2>\n\n\n\n
\u534a\u5e74\u524d\uff0c\u6234\u5a01\u7684\u65b0\u521b\u4e1a\u9879\u76ee\u6d6e\u51fa\u6c34\u9762\u540e\uff0c\u8bb8\u591a\u4eba\u66fe\u8d28\u7591\uff0c\u4f5c\u4e3a\u4e00\u540d\u201c\u8001\u8d56\u201d\uff0c\u6234\u5a01\u4e3a\u4f55\u8fd8\u80fd\u51fa\u56fd\u521b\u4e1a\uff1f<\/p>\n\n\n\n
\u4f01\u67e5\u67e5\u98ce\u9669\u4fe1\u606f\u663e\u793a\uff0c\u4ece2018\u5e748\u6708\u5f00\u59cb\uff0c\u6234\u5a01\u9646\u9646\u7eed\u7eed\u6536\u523040\u6761\u9650\u5236\u6d88\u8d39\u4ee4\uff0c\u6d89\u6848\u91d1\u989d\u9ad8\u8fbe6035\u4e07\u5143\u3002\u6839\u636e\u8fd1\u671f\u5317\u4eac\u5e02\u6d77\u6dc0\u533a\u4eba\u6c11\u6cd5\u9662\u53d1\u5e03\u7684\u9650\u5236\u6d88\u8d39\u4ee4\uff0c\u9650\u5236\u6234\u5a01\u5728\u4e58\u5750\u4ea4\u901a\u5de5\u5177\u65f6\uff0c\u9009\u62e9\u98de\u673a\u3001\u5217\u8f66\u8f6f\u5367\u3001\u8f6e\u8239\u4e8c\u7b49\u4ee5\u4e0a\u8231\u4f4d\u3002<\/p>\n\n\n\n
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$\"\"$
\u6765\u6e90\uff1a\u4e2d\u4f01\u56fe\u5e93<\/figcaption><\/figure>\n\n\n\n
\u636e\u63a5\u8fd1\u6234\u5a01\u7684\u77e5\u60c5\u4eba\u58eb\u79f0\uff0c\u6234\u5a01\u76ee\u524d\u4eba\u5df2\u56de\u5230\u5317\u4eac\u3002\u867d\u7136\u8bb8\u4e45\u672a\u51fa\u73b0\u5728\u516c\u4f17\u773c\u524d\uff0c\u4f46\u6234\u5a01\u521b\u4e1a\u7684\u5fc3\u59cb\u7ec8\u4e0d\u706d\u3002<\/p>\n\n\n\n
\u6b64\u524d\uff0c\u6709\u5a92\u4f53\u5a92\u4f53\u63f4\u5f15\u77e5\u60c5\u4eba\u58eb\u79f0\uff0c\u6234\u5a01\u4e00\u76f4\u5728\u4e2d\u56fd\u548c\u7f8e\u56fd\u4e4b\u95f4\u7a7f\u68ad\u5de5\u4f5c\uff0c\u5148\u662f\u5728\u897f\u96c5\u56fe\u5f00\u4e86\u4e00\u5bb6\u5145\u7535\u5b9d\u79df\u8d41\u521b\u4e1a\u516c\u53f8\uff0c\u4f46\u6548\u679c\u4e0d\u592a\u597d\u3002\u968f\u540e\u624d\u53c8\u5728\u7ebd\u7ea6\u53c2\u4e0e\u521b\u529eAbout Time Coffee\u5496\u5561\u8fde\u9501\u5e97\u3002<\/p>\n\n\n\n
\u867d\u7136\u521b\u4e1a\u5931\u8d25\u88ab\u9650\u9ad8\u6210\u4e3a\u201c\u8001\u8d56\u201d\uff0c\u4f46\u6234\u5a01\u4e00\u76f4\u5bc6\u5207\u5173\u6ce8\u7740\u5546\u4e1a\u751f\u6001\u3002 CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
Keep\u4e0a\u5e02\u65f6\uff0c\u4ed6\u8f6c\u53d1\u4e86\u670b\u53cb\u5708\uff0c\u7531\u8877\u795d\u8d3a\uff1bChatGPT\u5f15\u8d77\u56fd\u5185\u5927\u6a21\u578b\u98ce\u6f6e\uff0c\u6234\u5a01\u4e5f\u5728\u65f6\u523b\u5173\u6ce8\uff0c\u5728\u82f1\u4f1f\u8fbe\u201c\u6700\u5f3aAI\u82af\u7247\u201dH200\u53d1\u5e03\u65f6\uff0c\u4ed6\u611f\u6168\u9053\uff1a\u201c\u592a\u70b8\u88c2\u4e86\u201d\uff1b\u751a\u81f3\u745e\u5e78\u548c\u8305\u53f0\u8054\u540d\uff0c\u6234\u5a01\u4e5f\u5fcd\u4e0d\u4f4f\u8bc4\u4ef7\uff1a\u201c\u7f8e\u9152\u52a0\u5496\u5561\uff0c\u592a\u53ef\u4ee5\u4e86\u3002\u201d<\/p>\n\n\n\n
Keep\u548c\u745e\u5e78\uff0c\u90fd\u662f\u548cofo\u540c\u4e00\u9ec4\u91d1\u65f6\u4ee3\u51fa\u751f\u7684\u65b0\u5546\u4e1a\u7269\u79cd\uff0c\u6234\u5a01\u5173\u5fc3\u7740\u5b83\u4eec\u7684\u547d\u8fd0\uff0c\u6216\u8bb8\u4e5f\u53f9\u60cb\u7740\u81ea\u5df1\u7684\u8fc7\u53bb\u3002\u4f46\u53ef\u4ee5\u786e\u5b9a\u7684\u662f\uff0c\u6234\u5a01\u4ece\u672a\u653e\u5f03\u4ed6\u7684\u521b\u4e1a\u68a6\uff0c\u4ed6\u4f9d\u7136\u5728\u7b49\u5f85\u4e0b\u4e00\u4e2a\u4e1c\u5c71\u518d\u8d77\u7684\u98ce\u53e3\u3002<\/p>\n\n\n\n
$\"\"\/$ <\/figure>\n\n\n\n
\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n
ofo Dai Wei second business failure in the United States, only one cafe left<\/h3>\n\n\n\n
He’s still waiting for the next big comeback.<\/p>\n\n\n\n
In the first half of this year, ofo founder Dai Wei’s Coffee startup project About Time Coffee in the United States quickly became popular – the chain of small coffee shops with red neon signs first opened in Gramercy Park in New York, and soon opened four stores in the bustling area of downtown Manhattan.<\/p>\n\n\n\n
However, the boom soon came to an end. “Chinese Entrepreneur” learned that About Time Coffee has only one store remaining in New York’s Madison Avenue, and the other four stores are “permanently closed.” A Chinese Entrepreneur search on Instagram found that the last tweet from the About Time Coffee account was in September, and the most recent photo posted by a customer was last year.<\/p>\n\n\n\n
About Time Coffee stores. Source: Screenshot from Google Maps<\/p>\n\n\n\n
As early as the end of May this year, there was news that the operation of About Time Coffee has been in trouble, the capital chain has encountered a bottleneck, and the entire project is close to the edge of suspension. At the Time, About Time Coffee still had four stores operating in New York.<\/p>\n\n\n\n
But Dai is not the CEO of About Time Coffee, which is a Chinese-looking woman named Marian Chen. Previously, she revealed to the media that although Dai Wei did not participate in the daily operation, he was actually the “saver” behind About Time Coffee, helping to set up the team and arrange meetings with investors, “he is the person who glued us together.”<\/p>\n\n\n\n
Dai Wei did help bring in a number of large Chinese venture capital, including IDG Capital, Zhenfund, and Only Capital. Zhenge and Vihunt have a close relationship with Dai Wei himself, both of whom are old shareholders of ofo, and Dai Wei himself is also an LP (limited partner) of one of Vihunt Capital’s funds. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
Industry insiders to “Chinese entrepreneurs” analysis, Dai Wei’s new venture project is likely to leave equity to the old shareholders as compensation, “just like Luo Yonghao’s thin red line, compared to the project, venture capital is more important to Dai Wei himself.”<\/p>\n\n\n\n
Previous sources said Zhenge’s investment was “directly invested by Xu Xiaoping”, however, a person familiar with the matter told China Entrepreneur: “This project is personally invested and managed by Zhenge’s other partners, and the specific situation of the project is not known internally.”<\/p>\n\n\n\n
Five years ago, ofo’s headquarters building was full of users who came to defend their rights, but this move has no real effect, because ofo has no assets to execute. So far, under ofo’s official Weibo, many users are still questioning, “When will the money be returned?” “My deposit has not been returned, and your boss took the money to invite Americans to drink coffee?”<\/p>\n\n\n\n
According to “Chinese Entrepreneur”, there are still more than 16 million people waiting in line for ofo to return the deposit, which is divided into two files: 99 yuan and 199 yuan. Even if calculated at 99 yuan per person, the deposit to be refunded is as high as 1.5 billion yuan.<\/p>\n\n\n\n
At present, it seems that Dai Wei wants to rely on coffee this new project “turn over” hope is slim. Dai Wei’s second venture, again ended in failure. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
First, acclimatization<\/h4>\n\n\n\n
Dai Wei, who started from ofo, knows the traffic entrance well, About Time Coffee is of course not just an ordinary community cafe.<\/p>\n\n\n\n
The core of About Time Coffee is actually a technology-driven business startup – from the perspective of the model, users can place orders on their favorite categories in advance in the APP, and they can pick them up or eat them in the store, just like Luckin.<\/p>\n\n\n\n
About Time Coffee’s pricing strategy, target consumer group and marketing strategy are also very familiar. The price is mainly cost-effective, and the unit price is between $3 and $7, lower than Starbucks; Products, mainly pearl coffee, taro coffee and other innovative products, taste between coffee and milk tea; To go packaging uses a unique sealed can. It can be seen that its main target group is young people. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
About Time Coffee’s early subsidy game is borrowed from Luckin’s “burn money” formula – rely on real money subsidies to drive APP downloads, send SMS promotions to the public, and advertise on the billboard at the door of the coffee shop: “Register APP online order, the first five cups are please.”<\/p>\n\n\n\n
Apparently, Dai Wei wants to replicate Luckin’s game play in the United States. Marian Chen confirmed this to the media side: “We have a proven model from China. We sell coffee that tastes better than Starbucks, but it’s cheaper than Starbucks.”<\/p>\n\n\n\n
However, this road is difficult to go through, and the biggest problem Dai Wei faces is how to change the consumption habits of Americans and overcome the soil.<\/p>\n\n\n\n
In the U.S., mobile payments now account for just 15 percent of chain stores’ total sales, and Americans still prefer to pay with cash and credit cards. The premise of About Time Coffee’s large-scale expansion is to make the payment habits of Americans become mobile apps, so that it can continue to plan the next step to do traffic entry and drive business online.<\/p>\n\n\n\n
In addition, there are also big problems About the location of Coffee. Some American users have joked, “The five stores are opened in the tourist area, not only the cafe is not the busiest morning business, tourists will not enter a nameless shop to buy coffee.” If we go to Greenwich or the East Village, we might get a little stickiness.” CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
When starting a business to do ofo, Dai Wei tasted the sweetness of capital burning money to expand, but because he failed to understand profit and fell. The second business of the coffee project, Dai Wei obviously still did not escape their logic cycle.<\/p>\n\n\n\n
Second, the entrepreneurial dream will not die<\/h4>\n\n\n\n
Six months ago, after Dai Wei’s new venture project surfaced, many people questioned why Dai Wei could go abroad to start a business as an “old Lai”.<\/p>\n\n\n\n
Enterprise check risk information shows that since August 2018, Dai Wei has successively received 40 restrictions on consumption, involving an amount of up to 60.35 million yuan. According to a recent consumption restriction order issued by the Beijing Haidian District People’s Court, Dai Wei is restricted from choosing second-class or higher classes on planes, trains and ships when taking transportation. CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
However, “Chinese entrepreneurs” learned that restricting high consumption and being listed as the person subject to enforcement for breach of trust are two concepts, and Dai Wei has been “limited” only because of a large number of execution cases of ofo, and has not yet been listed as the person subject to enforcement for breach of trust. He can circumvent restricted transportation to get overseas.<\/p>\n\n\n\n
Source: China Enterprise Photo Library<\/p>\n\n\n\n
According to people close to Dai Wei, Dai Wei is now back in Beijing. Although he has not appeared in the eyes of the public for a long time, Dai Wei’s entrepreneurial heart has never been extinguished.<\/p>\n\n\n\n
Previously, some media quoted informed sources as saying that Dai Wei has been shuttling between China and the United States, and first opened a charging treasure rental startup in Seattle, but the effect was not good. Then he co-founded About Time Coffee in New York.<\/p>\n\n\n\n
Although the entrepreneurial failure has been limited to become “old Lai”, Dai Wei has always paid close attention to the business ecology.<\/p>\n\n\n\n
Keep listed, he forwarded the circle of friends, sincere congratulations; ChatGPT caused the domestic big model trend, Dai Wei is also always concerned, in Nvidia “strongest AI chip” H200 release, he sighed: “too burst”; Even Luckin and Moutai co-name, Dai Wei can not help but comment: “Wine and coffee, too good.” CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n
Keep and Luckin are both new commercial species born in the same golden age as ofo, and Dai Wei is concerned about their fate, perhaps also regretting his own past. But it is certain that Dai Wei has never given up his entrepreneurial dream, and he is still waiting for the next stage of a comeback.<\/p>\n\n\n\n
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