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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001\u7ba1\u7406<\/h2>\n\n\n\n<p><strong>16.\u7ba1\u7406\u662f\u6b63\u786e\u5730\u505a\u4e8b<\/strong><\/p>\n\n\n\n<p>\u7ba1\u7406\u662f\u6b63\u786e\u5730\u505a\u4e8b\uff0c\u662f\u5904\u7406\u597d\u4eba\u3001\u673a\u3001\u7269\u3001\u6599\u7684\u5173\u7cfb\uff0c\u662f\u773c\u775b\u5411\u5185\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u63d0\u9ad8\u6548\u7387\u3002\u7ba1\u7406\u8981\u6709\u4e00\u4e9b\u5de5\u6cd5\uff0c\u4ece\u6700\u65e9\u5728\u5317\u65b0\u5efa\u6750\u575a\u6301\u5f00\u5c55\u6574\u7406\u6574\u987f\u3001\u8d28\u91cf\u8d2f\u6807\u3001\u54c1\u724c\u5efa\u8bbe\u5230\u540e\u6765\u5728\u4e2d\u56fd\u5efa\u6750\u5f00\u5c55\u4e94\u5316\u7ba1\u7406\u3001\u4e09\u4e94\u6574\u5408\u3001\u516b\u5927\u5de5\u6cd5\u3001\u516d\u661f\u4f01\u4e1a\u3001\u683c\u5b50\u5316\u7ba1\u63a7\u7b49\uff0c\u591a\u5e74\u6765\u6211\u4e00\u76f4\u53cd\u590d\u5b9e\u8df5\u548c\u6478\u7d22\u3002\u201c\u4e09\u7cbe\u7ba1\u7406\u201d\u662f\u6211\u8fd1\u5e74\u6765\u5728\u4f01\u4e1a\u91cc\u63a8\u884c\u7684\u4e00\u5957\u7cfb\u7edf\u6027\u5de5\u6cd5\uff0c\u4e3b\u8981\u662f\u89e3\u51b3\u7ec4\u7ec7\u7cbe\u5065\u5316\u3001\u7ba1\u7406\u7cbe\u7ec6\u5316\u3001\u7ecf\u8425\u7cbe\u76ca\u5316\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>17.\u7ec4\u7ec7\u8981\u4e0d\u505c\u5730\u201c\u526a\u679d\u201d<\/strong><\/p>\n\n\n\n<p>\u505a\u4f01\u4e1a\uff0c\u90fd\u5e0c\u671b\u505a\u51fa\u4e00\u5bb6\u57fa\u4e1a\u957f\u9752\u7684\u5927\u4f01\u4e1a\uff0c\u4f46\u5176\u5b9e\u505a\u597d\u4f01\u4e1a\u8981\u6709\u8d85\u8d8a\u89c4\u6a21\u7684\u773c\u5149\u4e0e\u80f8\u6000\uff0c\u91cd\u5728\u6d3b\u51fa\u8d28\u91cf\u3002\u4e00\u822c\u800c\u8a00\uff0c\u4e00\u4e9b\u4f01\u4e1a\u6162\u6162\u8d70\u5411\u8870\u843d\uff0c\u4e0d\u662f\u7a81\u7136\u7684\uff0c\u800c\u662f\u6709\u8ff9\u53ef\u5faa\uff0c\u6211\u4eec\u8981\u65f6\u65f6\u63d0\u9632\u5927\u4f01\u4e1a\u75c5\uff0c\u7ed9\u4f01\u4e1a\u7ec4\u7ec7\u201c\u526a\u679d\u201d\uff0c\u7626\u8eab\u5065\u4f53\uff0c\u5c06\u5176\u505a\u6210\u4e00\u5bb6\u5065\u5eb7\u6709\u6d3b\u529b\u8fd8\u6709\u5408\u7406\u6548\u76ca\u7684\u597d\u4f01\u4e1a\u3002<\/p>\n\n\n\n<p><strong>18.\u8d28\u91cf\u7ba1\u7406\u8981\u8d2f\u6807<\/strong><\/p>\n\n\n\n<p>\u8d28\u91cf\u662f\u6709\u6210\u672c\u7684\uff0c\u505a\u4f01\u4e1a\u4e00\u5b9a\u8981\u505a\u5230\u8d28\u91cf\u4e0a\u4e0a\u3001\u4ef7\u683c\u4e2d\u4e0a\u3001\u670d\u52a1\u81f3\u4e0a\u3002\u8d28\u91cf\u7ba1\u7406\u91cd\u5728\u5168\u5458\u3001\u5168\u8fc7\u7a0b\u7684\u53c2\u4e0e\uff0c\u8fd8\u8981\u5728\u4f01\u4e1a\u91cc\u9762\u5efa\u7acb\u8d77\u4e00\u5957\u7ba1\u7406\u6807\u51c6\u4f53\u7cfb\uff0c\u6bcf\u4e2a\u4eba\u90fd\u8d2f\u5f7b\u597d\u7cfb\u7edf\u7684\u8d28\u91cf\u6807\u51c6\u3002 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p><strong>20.\u6253\u9020\u81ea\u4e3b\u54c1\u724c<\/strong><\/p>\n\n\n\n<p>\u5728\u52a0\u5feb\u5efa\u8bbe\u5236\u9020\u5f3a\u56fd\u3001\u8d28\u91cf\u5f3a\u56fd\u7b49\u6218\u7565\u76ee\u6807\u4e0b\uff0c\u4f01\u4e1a\u5e94\u5efa\u7acb\u8d77\u201c\u521b\u65b0 + \u8d44\u672c + \u7ba1\u7406 + 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO 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class=\"wp-block-heading\">\u516d\u3001\u6587\u5316<\/h2>\n\n\n\n<p><strong>26.\u4f01\u4e1a\u8981\u4ee5\u4eba\u4e3a\u4e2d\u5fc3<\/strong><\/p>\n\n\n\n<p>\u505a\u4f01\u4e1a\u4ece\u6839\u672c\u4e0a\u770b\u662f\u505a\u4eba\u7684\u5de5\u4f5c\uff0c\u662f\u505a\u4eba\u5fc3\u7684\u5de5\u4f5c\uff0c\u5176\u5b9e\u8fd9\u5c31\u662f\u4f01\u4e1a\u6587\u5316\u3002\u6587\u5316\u5b9a\u6c5f\u5c71\u3002\u4f01\u4e1a\u8981\u4ee5\u4eba\u4e3a\u4e2d\u5fc3\uff0c\u4f01\u4e1a\u662f\u4eba\uff0c\u4f01\u4e1a\u9760\u4eba\uff0c\u4f01\u4e1a\u4e3a\u4eba\uff0c\u4f01\u4e1a\u7231\u4eba\u3002\u4f01\u4e1a\u5c24\u5176\u8981\u505a\u597d\u56db\u4e2a\u56e2\u961f\u7684\u5efa\u8bbe\uff0c\u5f18\u626c\u56db\u79cd\u7cbe\u795e\uff0c\u5373\u4f01\u4e1a\u5bb6\u7cbe\u795e\u3001\u79d1\u5b66\u5bb6\u7cbe\u795e\u3001\u56db\u5343\u7cbe\u795e\u3001\u5de5\u5320\u7cbe\u795e\u3002\u505a\u4f01\u4e1a\u7684\u9886\u5bfc\u8005\u4e5f\u662f\u4e00\u79cd\u4fee\u70bc\uff0c\u8981\u7740\u529b\u63d0\u5347\u5b66\u4e60\u529b\u3001\u521b\u65b0\u529b\u3001\u51b3\u7b56\u529b\u3001\u5f71\u54cd\u529b\u3001\u7ec4\u7ec7\u529b\u4e0e\u62c5\u5f53\u529b\u8fd9\u516d\u5927\u9886\u5bfc\u529b\u3002<\/p>\n\n\n\n<p><strong>27.\u5f18\u626c\u4e2d\u534e\u4f18\u79c0\u4f20\u7edf\u6587\u5316\uff0c\u521b\u9020\u4e2d\u56fd\u5f0f\u7ba1\u7406\u6a21\u5f0f<\/strong><\/p>\n\n\n\n<p>\u4e2d\u534e\u4f18\u79c0\u4f20\u7edf\u6587\u5316\u6709\u65f6\u80fd\u89e3\u51b3\u73b0\u4ee3\u5e02\u573a\u7ade\u4e89\u7406\u8bba\u6240\u4e0d\u80fd\u89e3\u51b3\u7684\u95ee\u9898\u3002\u73b0\u4ee3\u7684\u4e2d\u56fd\u4f01\u4e1a\u7ba1\u7406\u5e94\u8be5\u548c\u6211\u56fd\u4f18\u79c0\u7684\u4f20\u7edf\u6587\u5316\u76f8\u7ed3\u5408\uff0c\u771f\u6b63\u505a\u5230\u6d0b\u4e3a\u4e2d\u7528\u3001\u53e4\u4e3a\u4eca\u7528\uff0c\u521b\u9020\u51fa\u4e2d\u56fd\u5f0f\u7ba1\u7406\u6a21\u5f0f\uff0c\u4e3a\u4e2d\u56fd\u4e43\u81f3\u5168\u7403\u4f01\u4e1a\u63d0\u4f9b\u4e2d\u56fd\u5f0f\u89e3\u51b3\u65b9\u6848\u3002\u6211\u56fd\u4f18\u79c0\u7684\u4f01\u4e1a\u5bb6\u8fd8\u5e94\u8be5\u662f\u4f18\u79c0\u7684\u4f01\u4e1a\u601d\u60f3\u5bb6\uff0c\u5e26\u9886\u4f01\u4e1a\u8d70\u5305\u5bb9\u5f0f\u53d1\u5c55\u9053\u8def\u3002<\/p>\n\n\n\n<p><strong>28.\u50cf\u529e\u5b66\u6821\u4e00\u6837\u529e\u4f01\u4e1a<\/strong><\/p>\n\n\n\n<p>\u6211\u662f\u4e2a\u70ed\u8877\u4e8e\u4f01\u4e1a\u7ba1\u7406\u6559\u80b2\u7684\u4eba\uff0c\u6211\u63d0\u5021\u50cf\u529e\u5b66\u6821\u4e00\u6837\u529e\u4f01\u4e1a\uff0c\u4e5f\u8981\u50cf\u529e\u4f01\u4e1a\u4e00\u6837\u529e\u5b66\u6821\u3002\u4f01\u4e1a\u548c\u5546\u5b66\u9662\u8981\u50cf\u533b\u5b66\u9662\u4e00\u6837\uff0c\u65e2\u8981\u5b9e\u8df5\uff0c\u4e5f\u8981\u5b66\u4e60\uff0c\u8bb2\u7a76\u77e5\u884c\u5408\u4e00\u3002\u4f01\u4e1a\u8981\u6210\u4e3a\u5b66\u4e60\u578b\u7ec4\u7ec7\uff0c\u8fdb\u884c\u6df1\u5ea6\u4e92\u52a8\uff0c\u8981\u5173\u6ce8\u57f9\u8bad\u6559\u80b2\uff0c\u63d0\u5347\u7ec4\u7ec7\u7684\u6574\u4f53\u7d20\u8d28\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p><strong>29.\u6309\u7167\u5e38\u7406\u505a\u4f01\u4e1a<\/strong><\/p>\n\n\n\n<p>\u80fd\u53d1\u73b0\u201c\u9ed1\u5929\u9e45\u201d\u7684\u4eba\u662f\u806a\u660e\u4eba\uff0c\u80fd\u53d1\u73b0\u201c\u7070\u7280\u725b\u201d\u7684\u4eba\u662f\u7406\u6027\u7684\u4eba\uff0c\u800c\u8ba4\u4e3a\u672a\u6765\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u4eba\u662f\u8001\u5b9e\u4eba\uff0c\u6211\u5927\u6982\u662f\u6700\u540e\u4e00\u79cd\u4eba\u3002\u867d\u7136\u672a\u6765\u662f\u4e0d\u786e\u5b9a\u7684\uff0c\u4f46\u65e0\u8bba\u73af\u5883\u600e\u6837\u4e0d\u786e\u5b9a\uff0c \u6211\u4eec\u505a\u4f01\u4e1a\u8fd8\u662f\u8981\u6309\u7167\u5e38\u7406\u53bb\u505a\uff0c\u6211\u628a\u8fd9\u4e9b\u5e38\u7406\u5f52\u7eb3\u4e3a\u56db\u4e2a\u4e3b\u4e49\uff1a\u52a1\u5b9e\u4e3b\u4e49\u3001\u4e13\u4e1a\u4e3b\u4e49\u3001\u957f\u671f\u4e3b\u4e49\u3001\u5ba2\u6237\u4e3b\u4e49\u3002\u4e3a\u4ec0\u4e48\u6211\u7528\u4e86\u201c\u4e3b\u4e49\u201d\u8fd9\u4e2a\u8bcd\u5462\uff1f\u4e3b\u4e49\u662f\u4fe1\u4ef0\u3002\u5728\u4f01\u4e1a\u91cc\uff0c\u6784\u7b51\u8fd9\u4e9b\u4fe1\u4ef0\u7684\u601d\u60f3\u57fa\u7840\uff0c\u5c31\u662f\u5e38\u7406\u3002<\/p>\n\n\n\n<p><strong>30.\u4f01\u4e1a\u7684\u76ee\u7684\u662f\u8ba9\u793e\u4f1a\u66f4\u7f8e\u597d<\/strong><\/p>\n\n\n\n<p>\u4f01\u4e1a\u672c\u8eab\u662f\u4e00\u4e2a\u7ecf\u6d4e\u7ec4\u7ec7\uff0c\u4f46\u53c8\u662f\u4e00\u4e2a\u793e\u4f1a\u7ec4\u7ec7\u3002\u4f01\u4e1a\u7684\u7ecf\u6d4e\u76ee\u7684\u5c31\u662f\u5fc5\u987b\u6709\u6548\u76ca\uff0c\u4f01\u4e1a\u7684\u793e\u4f1a\u76ee\u7684\u5c31\u662f\u8981\u4e3a\u793e\u4f1a\u670d\u52a1\uff0c\u8ba9\u793e\u4f1a\u66f4\u7f8e\u597d\u3002\u6211\u4eec\u8981\u7ad9\u5728\u9053\u5fb7\u9ad8\u5730\u505a\u4f01\u4e1a\uff0c\u505a\u6210\u4fdd\u62a4\u73af\u5883\u3001\u70ed\u5fc3\u516c\u76ca\u3001\u5173\u5fc3\u5458\u5de5\u3001\u4e16\u754c\u516c\u6c11\u7684\u6709\u54c1\u683c\u7684\u4f01\u4e1a\u3002\u6211\u5d07\u5c1a\u4e00\u751f\u505a\u597d\u4e00\u4ef6\u4e8b\uff0c\u90a3\u5c31\u662f\u505a\u597d\u6211\u4eec\u4e2d\u56fd\u7684\u4f01\u4e1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Song Zhiping: After 40 years of business operation, I have summarized 30 principles<\/h2>\n\n\n\n<p>More suitable for the management of Chinese enterprises!<\/p>\n\n\n\n<p>Song Zhiping has been running enterprises for 40 years, and has brought two &#8220;grassroots central enterprises&#8221;, China National Building Materials Group and Sinopsin Group, into the world&#8217;s top 500, and served as president of the China Association of Listed Companies after retiring from the position of leader of central enterprises. His new book &#8220;30 Business&#8221; is the summary and reflection of Song Zhiping in his new position, and combined with the research of hundreds of enterprises and the thinking of the concerns of college students, the important business &#8220;hard truth&#8221; extracted, including strategy, innovation, operation, management, reform, culture 6 parts. This digest has selected the essence and dry goods in each part of 30, both theoretical and practical depth, including Eastern business philosophy, I hope to enlighten and help you.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">I. Strategy<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Strategy is the top priority<\/li>\n<\/ol>\n\n\n\n<p>Strategy is the direction, is the banner, determines the future development of the enterprise. The most important thing to do an enterprise is to strategic first, strategic positioning is the root of the development of the enterprise, the purpose of strategy is to make the enterprise achieve competitive advantage. A strategic win is a big win, and a strategic loss is a big loss.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Strategy is a trade-off<\/li>\n<\/ol>\n\n\n\n<p>Whether an enterprise can have great development often depends not on how it does, but on what it does and does not do. Strategy is a choice and trade-off, once selected, in the selected range to do the extreme. To do business, we can&#8217;t guarantee the world, but we must learn to divide the world into three parts. The strategy is not forever unchanged, and can be adjusted according to the actual situation of the enterprise. No matter how well the strategic choice is done, the most critical thing is to ensure the implementation and landing of the strategy.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Strategy should be goal-oriented<\/li>\n<\/ol>\n\n\n\n<p>The development of strategy is the primary responsibility of leaders, and the cultivation of strategic thinking is crucial. The development of strategy should break through the limitation of resource-oriented thinking, that is, &#8220;do what you have&#8221;, and change to goal-oriented thinking, that is, &#8220;find what you lack&#8221;, so as to maximize the use of social resources to accomplish things. Of course, the development of strategies should also follow the law of industry development and the logic of enterprise growth.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Enterprise development should focus on the main business<\/li>\n<\/ol>\n\n\n\n<p>Enterprises should focus on the main business, focus on the development of core business, core expertise, core markets, core customers. Choose a new business to have a principled stance, the reason why some enterprises fail is often because they deviate from the main business and blindly expand. General small and medium-sized enterprises, it is recommended to take the road of specialization. When an enterprise has reached the extreme of its existing business, or is an industrial group, it can consider the development of limited relevant diversification. In order to hedge cyclical risks, investment companies can choose the path of diversification.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>It doesn&#8217;t have to be a career change<\/li>\n<\/ol>\n\n\n\n<p>In the face of economic downturn and excess pressure in the industry, many enterprises want to change industries, but for large and medium-sized enterprises, it is not easy to change industries, and it is very risky to enter a completely unfamiliar industry. For most enterprises, it is still necessary to build the growth curve of the enterprise, transform in the direction of high-end, intelligent, green, and service, and do a good job in their own fields, rather than meet difficulties on the change, however, the industry that is subverted by innovation and replaced by new products does need to change decisively. To do an enterprise, we must follow the law of industry development and the logic of enterprise growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ii. Innovation<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li>The essence of innovation is a new combination<\/li>\n<\/ol>\n\n\n\n<p>The essence of innovation is a new combination that aims to create new and different products and services. The most important work of enterprises is to combine scientific and technological elements, and do a good job in the combination of production, education and research. The close collaboration between business and government has created a variety of innovation models.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\">\n<li>Innovate effectively<\/li>\n<\/ol>\n\n\n\n<p>Innovation is the primary driving force, and it is essential to solve cross-cycle economic problems, overcome the difficulties of enterprises and enhance the competitiveness of enterprises. Today is an era of innovation, but innovation is a risky thing, people always say &#8220;do not innovate and wait for death, blind innovation to die.&#8221; Therefore, enterprise innovation must be combined with reality, to bring significant benefits or create value for enterprises. Enterprises should also rely on the capital market to do a good job in innovation, pay attention to high-tech innovation, but also to pay attention to high-tech innovation and low-tech innovation, to reduce various risks of innovation, grasp the degree of innovation, and carry out effective innovation.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"8\">\n<li>Entrepreneurs are the soul of enterprise innovation<\/li>\n<\/ol>\n\n\n\n<p>The main body of innovation is the enterprise, leading the enterprise innovation is the entrepreneur, entrepreneur is the soul of enterprise innovation, not only entrepreneurs, but also the innovation fan. Innovation culture is the basis of innovation, entrepreneurs should establish innovation culture in the enterprise, encourage everyone to innovate together, and gain advantages in the competition of innovation system.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"9\">\n<li>There are patterns to innovation<\/li>\n<\/ol>\n\n\n\n<p>When it comes to innovation, many people find it difficult, feel out of reach, and have no way to start. In fact, innovation is not the patent of geniuses, nor is it the &#8220;flash of inspiration&#8221; of individuals. The innovation of enterprises has both rules to follow and models to follow. The five innovation modes commonly used by enterprises and effective in reality are independent innovation, integrated innovation, continuous innovation, disruptive innovation and business model innovation. Enterprises can choose the right innovation model according to their own conditions.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"10\">\n<li>The innovative integration of technology and business is the trend of The Times<\/li>\n<\/ol>\n\n\n\n<p>Now science and technology enterprises are springing up, scientists and entrepreneurs have changed from the clear division of labor to the gradual integration, we must train entrepreneurs with the spirit of scientists, but also to train scientists with the spirit of entrepreneurship. The commercialization of science and technology must seize the opportunity, and focus on solving the problem of transforming scientific and technological achievements into productive forces. Large scientific research projects cannot be separated from large enterprises, and small and medium-sized enterprises have unique scientific and technological innovation, but they should also pay attention to cooperation with large enterprises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Iii. Operation<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"11\">\n<li>Business is about doing the right thing<\/li>\n<\/ol>\n\n\n\n<p>Management is to do the right thing, the purpose is to improve efficiency; Management is about doing things right, with the aim of increasing efficiency. Now we want to change from effective managers to effective operators, in the era of management and management, the most critical thing is to make the right choice from uncertainty, eyes outward, and pay more attention to market changes. To focus on improving the efficiency of the enterprise and become an effective operator, it is necessary to combine the operation and management. The head of an enterprise should first be an expert in business, and learn to transfer management work to his subordinates.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"12\">\n<li>Integrating resources is more important than creating them<\/li>\n<\/ol>\n\n\n\n<p>Today, the ability of an entrepreneur is often measured not by his ability to create resources, but by his ability to integrate resources. After the goal of the enterprise is determined, we must first find the resources needed to achieve the goal, and then find a way to integrate resources, and effectively integrate various resources together. At this stage, we should pay particular attention to the integration model of industry, capital and resources. After the integration of resources, an important part of the enterprise is to better redeploy resources to achieve the optimal benefit and value.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"13\">\n<li>There should be an organic joint reorganization<\/li>\n<\/ol>\n\n\n\n<p>The previous management theory divided enterprise growth into two categories, the enterprise self-development, endogenous snowball development called &#8220;organic growth&#8221;, and the merger and reorganization called &#8220;inorganic growth&#8221;. Joint restructuring can also go from nonexistent to organic if effective deep integration is carried out simultaneously at the time of reorganization. Restructuring is based on the premise of profit, if the restructuring object has core technology or core expertise, can produce synergies, then make full use of the &#8220;old hen theory&#8221; to speed up the restructuring. The core of restructuring is to mutual benefit and win-win, not only to accept people but also to accept.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"14\">\n<li>From volume to price<\/li>\n<\/ol>\n\n\n\n<p>Product price is the lifeline of enterprises, in the era of excess economy, we must shift from volume to price, take the initiative in pricing, and use reasonable prices to obtain operating profits, but also from competition to competition, from the Red Sea into the blue sea, to achieve symbiosis and win-win.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"15\">\n<li>Risk and crisis management should minimize losses<\/li>\n<\/ol>\n\n\n\n<p>For enterprises, the risk is objective, like shadow. Being a business is a choice between growth and risk. If you only focus on growth and ignore risks, the company may collapse. If only risk is considered without regard to development, the enterprise may stop moving forward and be eliminated from the competition. Enterprises should use the system to prevent risks, and the correct decision is an important basis for risk avoidance. After the risk appears, we should ensure that it is controllable and affordable, and the handling principle is to minimize losses. Do business, at any time to think about strengthening resilience, stable management.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Iv. Management<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"16\">\n<li>Management is doing things right<\/li>\n<\/ol>\n\n\n\n<p>Management is to do things correctly, is to deal with the relationship between good people, machines, things and materials, is to look inward, the main purpose is to improve efficiency. Management must have some construction methods, from the earliest in Beinew Building Materials insist on carrying out consolidation, quality standards, brand building, and later in China Building Materials to carry out five management, three five integration, eight construction methods, six star enterprises, grid control, etc., I have been repeatedly practiced and explored over the years. &#8220;Three fine management&#8221; is a set of systematic engineering methods that I have implemented in the enterprise in recent years, mainly to solve the problems of fine organization, fine management and lean operation.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"17\">\n<li>Organizations are constantly &#8220;pruning&#8221;<\/li>\n<\/ol>\n\n\n\n<p>Do enterprises, all hope to make a long-term enterprise, but in fact, a good enterprise must have the vision and mind beyond the scale, the emphasis is on living out the quality. In general, some enterprises slowly decline, not suddenly, but there are traces to follow, we should always beware of big enterprise disease, to the enterprise organization &#8220;pruning&#8221;, slim and healthy, and make it a healthy and dynamic good enterprise with reasonable benefits.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"18\">\n<li>Quality management to implement standards<\/li>\n<\/ol>\n\n\n\n<p>Quality is a cost, do enterprises must do quality, price, service first. Quality management focuses on the participation of all employees and the whole process, but also to establish a set of management standards system in the enterprise, and everyone implements the quality standards of the system. The five best flywheel, that is, excellent technology, high quality, excellent service, good price, good profit, is the inexhaustible driving force for the continuous development of the enterprise, and it is very important to accurately find and build the flywheel for the development of the enterprise.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"19\">\n<li>Cash is king in business<\/li>\n<\/ol>\n\n\n\n<p>Cash is the blood of the enterprise, and the normal flow of cash is conducive to ensuring the stable and sustainable operation of the enterprise and supporting the healthy development of the enterprise. Enterprises must carry out comprehensive budget management in order to make investment plans in advance. Financial leverage can not be too high, to rationalize, capacity management, the pursuit of profitable income, cash flow profits. The &#8220;two gold&#8221; in the enterprise, that is, the inventory funds and accounts receivable, should be minimum, and the funds of large enterprise groups should be collected and used as far as possible to improve efficiency and efficiency, and always ensure that the enterprise has a full cash flow.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"20\">\n<li>Build your own brand<\/li>\n<\/ol>\n\n\n\n<p>Under the strategic goals of accelerating the construction of a manufacturing power and a quality power, enterprises should establish a comprehensive development advantage of &#8220;innovation + capital + management + market&#8221; to promote high-quality development of enterprises. For enterprises, brand is an important intangible asset, which embodies the whole of the enterprise&#8217;s management and cultural spirit. Brand building is not a day&#8217;s work, to long-term persistence, brand work is a leader project, enterprises should increase investment in the brand, with their own brand to achieve competitive advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V. Reform<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"21\">\n<li>Enterprises should operate according to market-oriented mechanisms<\/li>\n<\/ol>\n\n\n\n<p>Enterprises should be brave pioneers of market-oriented reform, and improving the modern enterprise system is one of the tasks of enterprise reform. I have been the leader of a central enterprise for 18 years, and the basic practice is four words: central enterprise city. It is because we have chosen this path that China National Building Materials has continued to grow and grow, from the state of insolvency to the first place in the global building materials industry. The first step of the market is equity diversification, which is the basis for the sound operation and healthy development of enterprises. In the market economy, any enterprise should operate according to the market mechanism and adhere to the principle of market competition.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"22\">\n<li>Actively yet prudently promote mixed ownership<\/li>\n<\/ol>\n\n\n\n<p>Mixed ownership actually solves the worldwide problem of state-owned enterprises integrating into the market, and state-owned enterprises and private enterprises are integrated with each other and win-win development. The strength of state-owned enterprises + the vitality of private enterprises = the competitiveness of enterprises, and now the key to mixed ownership reform is not to &#8220;mix&#8221;, but to &#8220;change&#8221;, &#8220;change&#8221; is to change the system and mechanism, so that state-owned enterprises are more dynamic and private enterprises are more standardized. In the process of mixed reform, we should pay special attention to the &#8220;three high and three same&#8221; and whether the culture is integrated.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"23\">\n<li>Corporate governance should be standardized<\/li>\n<\/ol>\n\n\n\n<p>The purpose of operation is to obtain benefits, the purpose of management is to reduce costs, and the purpose of governance is to prevent risks. Standardized governance structure, forward-looking board of directors and lean and efficient management are the foundation of enterprise operation and development. The company is independent and limited, so it is necessary to clarify the exercise rules of the shareholders&#8217; meeting, the board of directors and the management level, do a good job in separating ownership and management, decision-making and executive power, and give full play to the role of the board of directors. Companies should operate in compliance with regulations, have strict internal controls, and actively undertake social responsibilities to improve the working mechanism of ESG (environmental, social and corporate governance).<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"24\">\n<li>Build a community of shared interests through sharing mechanisms<\/li>\n<\/ol>\n\n\n\n<p>Mechanism is the positive correlation between enterprise benefit and employee benefit. If an enterprise has a good mechanism, it does not need fairies to do well in the enterprise, and if there is no good mechanism, fairies will not do well in the enterprise. There are two kinds of capital in an enterprise, one is human capital and the other is financial capital. Now human capital is as important as financial capital, or even more important. In the past, we always talked about incentive mechanism, but now it is a high-tech and new economic era, we need to establish a sharing mechanism and do a sharing enterprise, which requires human capital to participate in the distribution of enterprise wealth.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"25\">\n<li>Promote entrepreneurship<\/li>\n<\/ol>\n\n\n\n<p>Entrepreneurs are business leaders who are full of innovative consciousness and create value for the society, regardless of the size of the enterprise or the form of ownership. Entrepreneurs of private enterprises, leaders of state-owned enterprises with the consciousness of innovation and reform, and excellent professional managers together constitute the team of entrepreneurs in China, and promote the rapid development of the economy. Entrepreneurs have three characteristics: innovation, persistence and responsibility. Entrepreneurs can be met but not sought, not judged by success or failure. We should cherish and care for entrepreneurs all the more, foster an environment for their healthy growth, strengthen the workforce of entrepreneurs, give better play to the role of entrepreneurs, promote patriotism, innovation, integrity, social responsibility and international vision of entrepreneurship in the new era, and build an entrepreneurial society.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vi. Culture<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"26\">\n<li>Enterprises should be people-centered<\/li>\n<\/ol>\n\n\n\n<p>To do business is fundamentally a man&#8217;s work, is to do people&#8217;s work, in fact, this is the corporate culture. Culture is determined. Enterprises should be people-oriented, enterprises are people, enterprises rely on people, enterprises are people, enterprises love. In particular, enterprises should do a good job in the construction of four teams and carry forward four spirits, namely, the entrepreneurial spirit, the scientist spirit, the four thousand spirit, and the craftsman spirit. Being the leader of an enterprise is also a kind of cultivation, and we should focus on improving the six major leadership skills of learning, innovation, decision-making, influence, organization and responsibility.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"27\">\n<li>Carry forward the fine traditional Chinese culture and create a Chinese-style management model<\/li>\n<\/ol>\n\n\n\n<p>The excellent traditional Chinese culture can sometimes solve the problems that the modern market competition theory can not solve. Modern Chinese enterprise management should be combined with China&#8217;s excellent traditional culture, truly make foreign for Chinese, the past for the present, create a Chinese management model, and provide Chinese solutions for Chinese and even global enterprises. The outstanding entrepreneurs of our country should also be excellent corporate thinkers and lead their enterprises on the path of inclusive development.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"28\">\n<li>Run a business like a school<\/li>\n<\/ol>\n\n\n\n<p>I am a passionate person in business management education, and I advocate running a business like a school and running a school like a business. Enterprises and business schools should be like medical schools, both practice and study, and pay attention to the integration of knowledge and action. Enterprises should become learning organizations, carry out in-depth interaction, pay attention to training and education, and improve the overall quality of the organization.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"29\">\n<li>Run a business according to common sense<\/li>\n<\/ol>\n\n\n\n<p>Those who can spot the &#8220;black swan&#8221; are intelligent people, those who can spot the &#8220;gray rhino&#8221; are rational people, and those who think that the future is full of uncertainty are honest people, and I am probably the last kind of people. Although the future is uncertain, no matter how uncertain the environment, we do business in accordance with common sense, I summarize these common sense into four principles: pragmatism, professionalism, long-term doctrine, customer doctrine. Why did I use the word &#8220;ism&#8221;? Ism is faith. In business, the ideological basis for these beliefs is common sense.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"30\">\n<li>The purpose of business is to make society better<\/li>\n<\/ol>\n\n\n\n<p>The enterprise itself is an economic organization, but also a social organization. The economic purpose of the enterprise is to have benefits, and the social purpose of the enterprise is to serve the society and make the society better. We must stand on the moral high ground to do business, to protect the environment, enthusiastic public welfare, care about employees, global citizens of the character of the enterprise. 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