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class=\"wp-block-heading\">\u56db\u3001\u7ed3\u8bed<\/h2>\n\n\n\n<p>\u4f01\u4e1a\u901a\u8fc7\u521b\u65b0\u5de5\u5546\u7ba1\u7406\u5de5\u4f5c\u53ef\u4ee5\u660e\u786e\u81ea\u8eab\u53d1\u5c55\u65b9\u5411\uff0c\u964d\u4f4e\u5185\u90e8\u8fd0\u8425\u7ba1\u7406\u7ecf\u6d4e\u6210\u672c\uff0c\u52a0\u5927\u8d22\u52a1\u7ba1\u7406\u529b\u5ea6\uff0c\u9ad8\u6548\u7ba1\u7406\u4f01\u4e1a\u4eba\u529b\u8d44\u6e90\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53c2\u8003\u6587\u732e\uff1a<\/h3>\n\n\n\n<p>[1]\u674e\u4ec0.\u7ecf\u6d4e\u65b0\u5e38\u6001\u80cc\u666f\u4e0b\u4f01\u4e1a\u5de5\u5546\u7ba1\u7406\u521b\u65b0\u7684\u601d\u8003[J].\u6295\u8d44\u4e0e\u521b\u4e1a,2022,33(08):169-171.<\/p>\n\n\n\n<p>[2]\u59dc\u6d9b,\u5434\u6b23\u51ef,\u674e\u7855\u4f73,\u7b49.\u7ecf\u6d4e\u65b0\u5e38\u6001\u80cc\u666f\u4e0b\u4f01\u4e1a\u5de5\u5546\u7ba1\u7406\u7684\u521b\u65b0\u601d\u8003[J].\u5168\u56fd\u6d41\u901a\u7ecf\u6d4e,2021,(34):40-42.<\/p>\n\n\n\n<p>[3]\u5f20\u6653\u8377.\u7ecf\u6d4e\u65b0\u5e38\u6001\u80cc\u666f\u4e0b\u4f01\u4e1a\u5de5\u5546\u7ba1\u7406\u7684\u521b\u65b0\u601d\u8003[J].\u73b0\u4ee3\u5546\u4e1a,2021,(23):140-142.<\/p>\n\n\n\n<p>[4]\u65b9\u6e58.\u7ecf\u6d4e\u65b0\u5e38\u6001\u89c6\u57df\u4e0b\u52a0\u5f3a\u4f01\u4e1a\u5de5\u5546\u7ba1\u7406\u7684\u7b56\u7565\u63a2\u8ba8[J].\u4f01\u4e1a\u6539\u9769\u4e0e\u7ba1\u7406,2021,(12):16-17.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Innovative thinking of business administration under the background of new normal economy<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Abstract.<\/h4>\n\n\n\n<p>Under the background of the new normal of economy, enterprises should maintain steady growth of economic structure, and create huge development space and symmetrical enterprise economic structure for enterprises with the help of the new normal, so as to promote enterprises to achieve long-term development goals. In the actual development process, the market environment will have an uncertain impact on enterprises, resulting in enterprises facing various management problems, such problems become more and more prominent under the new economic normal. Therefore, relevant managers should attach importance to innovative business management to achieve sustainable development goals of enterprises, which is also the key point of innovative business management.<\/p>\n\n\n\n<p>Key words: New normal; Enterprise business administration; Innovation strategy<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First, economic new normal and business administration<\/h3>\n\n\n\n<p>Enterprise business management refers to a series of activities that an enterprise plans and controls in organizational structure, human resources, operation process, financial management, marketing and other aspects in the course of operation. It involves coordination and cooperation at all levels within the organization to achieve business objectives and improve competitiveness. Through scientific management methods and strategies, enterprises can effectively allocate resources, optimize production processes, improve product quality, and actively respond to market changes and challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second, the importance of enterprise innovation business management<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">(1) Help to clarify the direction of enterprise development<\/h4>\n\n\n\n<p>Chinese enterprises carry out business management under the background of the new normal economy, which is helpful to clarify their future development direction. Business management work helps enterprises to clarify their own operating status, find various problems in the operation of enterprises, and timely formulate effective solution strategies, so as to optimize the internal operating status. Based on this, enterprises can better determine the main management direction in the future. Internal managers can also formulate scientific and reasonable enterprise development strategies according to relevant information, and adjust and optimize relevant management systems and management methods on this basis, so as to ensure the long-term development of enterprises.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(2) Help to reduce the economic cost of enterprise operation and management<\/h4>\n\n\n\n<p>In the new normal economic environment, enterprises can reduce their management and operation costs by carrying out business administration. Generally speaking, enterprises can better control internal management costs and operating costs through business administration, and reduce internal economic operating costs as much as possible. In addition, the internal work can be rationally arranged to achieve scientific management and distribution of related management work, so as to ensure the efficient operation of the enterprise and achieve the goal of reducing economic costs and rapid development.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(3) Help to strengthen financial management<\/h4>\n\n\n\n<p>Business administration helps Chinese enterprises to develop strong financial management. An important economic development index of an enterprise is finance, and the quality of its financial work is directly related to its own economic development level. Therefore, in order to avoid financial problems, relevant managers of enterprises should attach great importance to financial management and strictly control the financial situation of enterprises. This also means that enterprises can improve their economic development level by carrying out financial management work, and business management can help enterprises fully grasp their own financial situation, but also strictly control the financial situation of enterprises. Business administration helps enterprises to strengthen financial management. Through scientific management of business administration workers, enterprises can ensure their reasonable development and scientific operation, build a scientific enterprise capital structure, and achieve long-term development goals.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(4) Optimize enterprise human resource management<\/h4>\n\n\n\n<p>Human resource management plays an important role in the development of enterprises. If an enterprise wants to succeed in the fierce market competition, it must reasonably deploy staff, let each employee play its maximum value, and improve the return on investment of the enterprise. It is very important for businesses to understand the value of each employee. Through the analysis of personnel value, enterprises can better understand the ability and potential of each employee, and provide employees with better development opportunities. At the same time, enterprises can also set up scientific and reasonable promotion and management mechanisms to provide employees with broader development space, so as to improve their work enthusiasm and satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Third, the innovation strategy of enterprise business administration under the background of the new normal of economy<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">(1) Management concept innovation<\/h4>\n\n\n\n<p>Under the background of the new normal economy, the business administration of enterprises is facing new challenges and opportunities. In order to adapt to the changes of the market and promote the sustainable development of enterprises, the innovative management concept has become a crucial strategy for enterprises.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Management concept innovation emphasizes the formation of new ways of thinking and values in the management process, so as to lead enterprises to gain advantages in the highly competitive market. In the traditional management mode, enterprises tend to pay more attention to factors such as process, efficiency and cost, while in the new normal of the economy, enterprises need to pay more attention to innovation, differentiation and user experience. Therefore, the innovation of management concept requires enterprises to fundamentally rethink the goals and methods of management. This may include redefining the mission and vision of the business, re-examining the structure and culture of the organization, and re-evaluating the roles and responsibilities of managers.<\/p>\n\n\n\n<p>Management concept innovation also emphasizes the importance of teamwork, employee development and social responsibility. Companies need to pay more attention to the creativity and innovation of their employees and encourage them to participate in the decision-making and innovation process. To achieve innovation in management concepts, companies need to break the traditional mindset and encourage diversity of thinking and perspectives. At the same time, it is also necessary to introduce interdisciplinary knowledge and methods, drawing on innovative experiences in other fields. In addition, business leaders need to have an open mind and be willing to accept different perspectives and suggestions, so as to promote the continuous innovation and evolution of management concepts. By rethinking the goals, methods and values of management, enterprises can better adapt to changes in the market, enhance competitiveness and achieve sustainable development. This requires enterprise leaders to have an open mind and actively introduce new thinking and methods to inject new impetus into the innovation and development of enterprises.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(2) Management mechanism innovation<\/h4>\n\n\n\n<p>In the context of the new normal economy, the business administration of enterprises needs to face a more complex and changeable market environment, so the innovation of management mechanism has become one of the key strategies.<\/p>\n\n\n\n<p>Management mechanism innovation emphasizes the establishment of a flexible and efficient management system within the enterprise to better respond to market challenges and enhance the competitiveness and adaptability of the enterprise. The traditional management mechanism is often hierarchical and centralized, but under the new normal of the economy, this rigid management mode may be limited and difficult to adapt to changes in the market. Therefore, in order to innovate the management mechanism, enterprises need to delegate more decision-making power to the grassroots, and encourage employees to actively participate in decision-making and management activities, to form a good working atmosphere within the organization, so that everyone can play their maximum potential and improve their ability through continuous learning. We can build a distributed decision-making framework to stimulate employees&#8217; innovation and enthusiasm to respond more quickly to market demands.<\/p>\n\n\n\n<p>Management mechanism innovation also includes the application of informatization and digitalization. By introducing advanced information technology and data analysis methods, enterprises can more accurately understand market information, user needs, etc., so as to make more targeted management decisions. For example, a real-time data monitoring system can be established to help enterprises adjust production plans and sales strategies in time.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Management mechanism innovation also needs to pay attention to performance evaluation and incentive mechanism. Under the new economic normal, enterprises need to pay more attention to performance, encourage employees to be results-oriented, and achieve the common goals of individuals and enterprises. Therefore, enterprises should combine the performance of employees with incentives to stimulate their innovation ability. In order to achieve management mechanism innovation, enterprises need to fully respect and trust employees, break the barriers between levels and departments, and encourage cross-departmental and cross-field cooperation and exchanges.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(3) Technological innovation<\/h4>\n\n\n\n<p>Under the new normal of economy, technological innovation is a crucial aspect of enterprise business management. Through technological innovation, enterprises can improve product quality and production efficiency, reduce costs, and meet consumer demand. Enterprises can set up a dedicated R &amp; D team or establish partnerships with external scientific research institutions, universities, etc., to gather talents and resources, and conduct in-depth research and development in the field of technology. Companies need to increase funding for research and development activities and ensure that these funds are used effectively. At the same time, focus on intellectual property protection, to provide legal protection for the company&#8217;s innovation results. In addition to independent research and development work, enterprises can also actively introduce domestic and foreign advanced science and technology, equipment and management experience, and combined with their own actual situation to improve and optimize.<\/p>\n\n\n\n<p>To promote technological innovation, the following points need to be done:<\/p>\n\n\n\n<p>Build a culture and atmosphere for innovation. Enterprises should encourage employees to put forward innovative ideas and provide them with corresponding support and incentive mechanisms. At the same time, we should foster an open and inclusive working environment and encourage cross-departmental cooperation and knowledge sharing.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Focus on market demand and make technical forecast. The company must continue to monitor market fluctuations and the development direction of consumer demand, and understand the development direction of cutting-edge technologies in the industry through market research and other means, in order to adjust its own technology research and development direction in a timely manner.<\/p>\n\n\n\n<p>We will promote the integration of industry, universities and research institutes. Establish close ties with universities, jointly carry out scientific and technological project cooperation or joint research, and explore new technical solutions in practice.<\/p>\n\n\n\n<p>Strengthen personnel training and introduction. Enterprises need to pay attention to the cultivation and introduction of talents, and improve the ability of employees in the technical field through internal training.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Use information technology to promote innovation. With the help of advanced information technology such as the Internet and big data, data resources can be better collected, analyzed and utilized, so as to find new business opportunities and innovations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(4) Data-driven decision-making<\/h4>\n\n\n\n<p>With the rise of the era of big data, enterprises are facing more opportunities and more challenges. While big data has a huge impact on traditional industries, it also creates many new problems, such as how enterprises can effectively use big data to make decisions, predict future development trends and analyze user consumption behaviors. With big data analytics, companies are able to extract meaningful information from large amounts of data. Enterprises use these data to analyze consumer demand, so as to formulate correct and effective marketing strategies. The core of data-driven decision-making is that enterprises can make accurate and scientific decisions based on data analysis results. Through the use of statistical methods, machine learning algorithms and other tools to process and analyze the large amount of data collected, you can find hidden rules and trends, and help enterprises to make more intelligent and reliable strategic planning. In addition, data-driven decision-making can also improve the operational efficiency of enterprises. By analyzing data on production processes, supply chains, and logistics, companies can identify potential bottlenecks and problems and take action to optimize processes, reduce costs, and improve efficiency.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(5) Attach importance to the training of business administration personnel<\/h4>\n\n\n\n<p>In today&#8217;s globalized market economy, the competition of enterprises is no longer the simple competition of material resources, but the competition of human resources. Enterprises need to strengthen business management and establish a sound human resource management system and system, in order to attract outstanding talents to join, and create a comprehensive quality of strong, advanced and innovative consciousness of the team. Such a team can provide innovative ideas and technological innovation for enterprises, and help enterprises gain greater competitive advantages in the market.<\/p>\n\n\n\n<p>After the introduction of talents, enterprises need to actively innovate and try to ensure that the introduced talents have a high level. In the establishment of a sound talent training mechanism, at the same time, to cultivate scientific employment concepts, so that every talent has a useful place. Only in this way can we ensure the better growth of talents, maximize the value, and lay a good foundation for the development of enterprises by giving full play to the role of talents. Enterprises should pay attention to the cultivation of talents, provide a good working environment and development space for talents, and lay a solid foundation for the future development of enterprises in the process of the growth and development of talents. Enterprises should realize that talent is the core competitiveness of enterprises, only pay attention to talent management, in order to achieve better development in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fourth, conclusion<\/h3>\n\n\n\n<p>Through innovative business management, enterprises can clarify their own development direction, reduce the economic cost of internal operation management, increase financial management, and efficiently manage corporate human resources.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">References:<\/h4>\n\n\n\n<p>[1] Li Shi. Thinking on Enterprise business management innovation under the background of economic new normal [J]. Investment and Entrepreneurship,202,33(08):169-171. (in Chinese)<\/p>\n\n\n\n<p>[2] Jiang Tao, Wu Xinkai, Li Shuojia, et al. Innovation thinking of enterprise business administration under the background of economic new normal [J]. National Circulation Economy,2021,(34):40-42.<\/p>\n\n\n\n<p>[3] Zhang Xiaohe. Innovative Thinking on Business Administration of enterprises under the background of the new normal of economy [J]. Modern Business,2021,(23):140-142.<\/p>\n\n\n\n<p>[4] Fang Xiang. Discussion on strategies to strengthen enterprise business management from the perspective of the new normal of economy [J]. 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