{"id":17334,"date":"2024-06-27T18:51:29","date_gmt":"2024-06-27T10:51:29","guid":{"rendered":"http:\/\/cxounion.cn\/?p=17334"},"modified":"2024-06-27T18:51:33","modified_gmt":"2024-06-27T10:51:33","slug":"%e3%80%90%e8%a7%82%e7%82%b9%e3%80%91%e8%80%81%e6%9d%bf%e5%8f%af%e4%bb%a5%e5%81%9aip%ef%bc%8c%e4%bd%86%e4%b8%8d%e8%a6%81%e5%bd%93%e7%bd%91%e7%ba%a2","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2024\/06\/27\/%e3%80%90%e8%a7%82%e7%82%b9%e3%80%91%e8%80%81%e6%9d%bf%e5%8f%af%e4%bb%a5%e5%81%9aip%ef%bc%8c%e4%bd%86%e4%b8%8d%e8%a6%81%e5%bd%93%e7%bd%91%e7%ba%a2\/","title":{"rendered":"\u3010\u89c2\u70b9\u3011\u8001\u677f\u53ef\u4ee5\u505aIP\uff0c\u4f46\u4e0d\u8981\u5f53\u7f51\u7ea2"},"content":{"rendered":"\n<p><strong>\u5bfc\u8bed\uff1a<\/strong>\u4e3a\u4ec0\u4e48\u8bf4\u8001\u677f\u5e94\u8be5\u505a\u54c1\u724cIP\uff0c\u800c\u4e0d\u662f\u5f53\u7f51\u7ea2\uff1f\u4eca\u5929\u4e0e\u4f60\u4e00\u8d77\u63a2\u8ba8\u3002<\/p>\n\n\n\n<p>\u8fd1\u6bb5\u65f6\u95f4\uff0c\u4e00\u4f17\u8f66\u4f01CEO\u4e0b\u573a\u505aIP\u540e\uff0c\u8001\u677fIP\u5f15\u8d77\u4e86\u5e7f\u6cdb\u7684\u8ba8\u8bba\u3002\u96f7\u519b\u3001\u5468\u9e3f\u794e\u66f4\u662f\u5c06\u8001\u677fIP\u63a8\u5411\u4e86\u9ad8\u6f6e\u3002\u8001\u677f\u4eec\u89c1\u9762\uff0c\u5bd2\u6684\u4e4b\u4f59\uff0c\u4e5f\u4f1a\u804a\u5230\u4e00\u4e2a\u8bdd\u9898\uff1a\u8001\u677f\u8981\u505aIP\u5417\uff1f<\/p>\n\n\n\n<p>\u8001\u677fIP\u4eff\u4f5b\u662f\u6d41\u91cf\u7126\u8651\u65f6\u4ee3\u7684\u4e00\u5242\u89e3\u836f\u3002\u7684\u786e\uff0c\u6709\u96f7\u519b\u73e0\u7389\u5728\u524d\uff0c\u5c0f\u7c73\u6c7d\u8f66\u53d1\u5e03\u53ca\u9500\u552e\u4e0a\u7684\u5de8\u5927\u6210\u529f\uff0c\u8ba9\u5f88\u591a\u8001\u677f\u610f\u8bc6\u5230\u505aIP\u7684\u4ef7\u503c\uff0c\u8001\u677f\u505aIP\u4e0d\u4ec5\u53ef\u4ee5\u8282\u7701\u5de8\u989d\u7684\u5e7f\u544a\u8d39\uff0c\u8fd8\u53ef\u4ee5\u76f4\u63a5\u5c06\u6d41\u91cf\u8f6c\u5316\u4e3a\u9500\u91cf\uff0c\u62c9\u52a8\u8ba2\u5355\u7684\u589e\u957f\uff0c\u751a\u81f3\u53ef\u4ee5\u63d0\u9ad8\u80a1\u4ef7\u3002<\/p>\n\n\n\n<p>\u4f46\u4e5f\u6709\u4e00\u4e9b\u8001\u677f\u62c5\u5fe7\uff0c\u5f53\u81ea\u5df1\u727a\u7272\u5927\u91cf\u7684\u65f6\u95f4\u5728\u6253\u9020IP\u4e0a\uff0c\u4f1a\u758f\u4e8e\u4f01\u4e1a\u6cbb\u7406\u3002\u6240\u4ee5\u8fdf\u8fdf\u65e0\u6cd5\u4e0b\u5b9a\u51b3\u5fc3\u3002<\/p>\n\n\n\n<p>\u95ee\u9898\u4e5f\u5c31\u51fa\u73b0\u4e86\uff1a\u8001\u677f\u5e94\u4e0d\u5e94\u8be5\u505aIP\uff1f<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u8001\u677f\u505aIP\uff0c\u8981\u505a\u7684\u662f\u54c1\u724cIP<\/h2>\n\n\n\n<p>\u5728\u7ed9\u51fa\u7b54\u6848\u4e4b\u524d\uff0c\u6211\u4eec\u5e94\u8be5\u6e05\u6670\u5730\u8ba4\u8bc6\u5230\u4e00\u4ef6\u4e8b\uff0c\u90a3\u5c31\u662f\u54c1\u724c\u4f20\u64ad\u7684\u903b\u8f91\u5df2\u7ecf\u53d8\u4e86\u3002<\/p>\n\n\n\n<p>\u4ee5\u524d\u505a\u54c1\u724c\u6709\u4e00\u4e2a\u4e09\u89d2\u5f62\uff0c\u5c31\u662f\u4ea7\u54c1\u3001\u6e20\u9053\u3001\u54c1\u724c\u3002\u4ea7\u54c1\u662f\u57fa\u7840\u3001\u6e20\u9053\u4e3a\u738b\uff0c\u6700\u7ec8\u7684\u76ee\u7684\u662f\u6253\u9020\u54c1\u724c\u6548\u5e94\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u4ee5\u524d\u4e00\u5bb6\u505a\u9152\u54c1\u7c7b\u7684\u4f01\u4e1a\uff0c\u53ef\u4ee5\u6253\u4e00\u4e2a\u5e7f\u544a\uff0c\u901a\u8fc7\u5404\u5927\u5a92\u4f53\u6295\u653e\u5e7f\u544a\uff0c\u7ecf\u8fc7\u6570\u756a\u8f70\u70b8\uff0c\u8ba9\u8be5\u9152\u53d8\u6210\u540d\u724c\uff0c\u7136\u540e\u5438\u5f15\u52a0\u76df\u5546\u52a0\u76df\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u54c1\u724c\u4f20\u64ad\u7684\u65b9\u5f0f\u3001\u4f20\u64ad\u7684\u5185\u5bb9\u3001\u4f20\u64ad\u7684\u8f7d\u4f53\u5168\u90e8\u53d1\u751f\u4e86\u8f6c\u79fb\u3002\u5e73\u53f0\u4e0d\u518d\u662f\u5e73\u9762\u5a92\u4f53\uff0c\u800c\u662f\u53d8\u6210\u4e86\u65b0\u5a92\u4f53\uff0c\u54c1\u724c\u4e5f\u4e0d\u518d\u9ad8\u9ad8\u5728\u4e0a\uff0c\u800c\u662f\u8981\u548c\u6d88\u8d39\u8005\u548c\u5ba2\u6237\u5bf9\u8bdd\u3002\u4f20\u64ad\u7684\u8def\u5f84\u4e5f\u4e0d\u518d\u662f\u94fa\u5929\u76d6\u5730\u6253\u5e7f\u544a\uff0c\u800c\u662f\u5185\u5bb9\u79cd\u8349\u3002<\/p>\n\n\n\n<p>\u800c\u4e14\u5728\u4eca\u5929\uff0c\u6240\u6709\u4eba\u90fd\u9762\u4e34\u7740\u540c\u4e00\u4e2a\u95ee\u9898\uff1a<strong>\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\uff0c\u800c\u4e14\u6548\u679c\u8d8a\u6765\u8d8a\u4e0d\u660e\u663e\uff0c\u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u4f46\u5c31\u662f\u770b\u4e0d\u5230\u6548\u679c\u3002<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u8457\u540d\u5e7f\u544a\u5927\u5e08\u7ea6\u7ff0\u2022\u6c83\u7eb3\u6885\u514b\u66fe\u63d0\u51fa\u8fc7\u4e00\u4e2a\u81f3\u4eca\u672a\u89e3\u51b3\u7684\u96be\u9898\uff1a\u201c\u6211\u77e5\u9053\u6709\u4e00\u534a\u7684\u5e7f\u544a\u8d39\u88ab\u6d6a\u8d39\u4e86\uff0c\u4f46\u9057\u61be\u7684\u662f\uff0c\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u3002\u201d<\/p>\n\n\n\n<p>\u4eca\u5929\u8fd9\u6837\u7684\u60c5\u51b5\u4e5f\u8d8a\u6765\u8d8a\u4e25\u91cd\uff0c\u56e0\u6b64\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u90fd\u5f00\u59cb\u770b\u91cdROI\uff0c\u4f1a\u7740\u91cd\u8bc4\u4f30\u6bcf\u4e00\u7b14\u94b1\u82b1\u51fa\u53bb\u80fd\u4ea7\u751f\u7684\u54c1\u724c\u6548\u76ca\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u54c1\u724c\u4f20\u64ad\u7684\u903b\u8f91\u53d8\u4e86\uff0c\u6d41\u91cf\u4e5f\u8d8a\u6765\u8d8a\u8d35\u7684\u524d\u63d0\uff0c\u6240\u4ee5\u6211\u7684\u89c2\u70b9\u662f\uff1a<strong>\u6211\u652f\u6301\u8001\u677f\u505aIP\u3002<\/strong><\/p>\n\n\n\n<p>\u5176\u5b9e\uff0c\u8001\u677fIP\u7531\u6765\u5df2\u4e45\uff0c\u53f2\u8482\u592b\u00b7\u4e54\u5e03\u65af\u582a\u79f0\u662f\u521b\u59cb\u4ebaIP\u7684\u7b2c\u4e00\u4eba\u30021984\u5e74\uff0c\u82f9\u679c\u516c\u53f8\u6210\u7acb8\u5e74\u540e\uff0c\u53f2\u8482\u592b\u00b7\u4e54\u5e03\u65af\u7ad9\u5728\u821e\u53f0\u4e0a\uff0c\u5411\u4e16\u754c\u5ba3\u79f0\u7b2c\u4e00\u53f0\u9ea6\u91d1\u5854\u7535\u8111\u7684\u8bde\u751f\uff0c\u968f\u540e\u9760\u7740\u4e00\u6b21\u6b21\u5e26\u7740\u4e2a\u4eba\u6807\u8bc6\u7684\u7ecf\u5178\u6f14\u8bb2\u5c06\u4e2a\u4eba\u548c\u516c\u53f8\u54c1\u724c\u6df1\u5ea6\u7ed1\u5b9a\uff0c\u4ed6\u7684\u4e2a\u4eba\u5f71\u54cd\u529b\u548c\u54c1\u724c\u6548\u5e94\u4e3a\u82f9\u679c\u516c\u53f8\u8d62\u5f97\u4e86\u65e0\u6570\u7684\u5fe0\u5b9e\u7528\u6237\u548c\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0cWeber Shandwick\u300a\u54c1\u724c\u4e0e\u5a01\u671b\u300b\u7684\u7814\u7a76\u62a5\u544a\u663e\u793a\uff0c66%\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u516c\u53f8CEO\u7684\u5a01\u671b\u4f1a\u5f71\u54cd\u4ed6\u4eec\u5bf9\u516c\u53f8\u672c\u8eab\u53ca\u5176\u4ea7\u54c1\u7684\u770b\u6cd5\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u505a\u8001\u677fIP\u5bf9\u4f01\u4e1a\u662f\u6709\u76ca\u7684\u3002CEO\u9700\u8981\u5177\u5907\u516d\u5927\u80fd\u529b\uff0c\u5bf9\u5185\u5bf9\u5916\u90fd\u662f\u4e09\u4ef6\u4e8b\u3002<\/p>\n\n\n\n<p><strong>\u5bf9\u5185\u8981\u505a\uff1a\u7cbe\u795e\u9886\u8896\u3001\u5b9a\u6218\u7565\u3001\u57f9\u517b\u56e2\u961f\uff1b\u800c\u5bf9\u5916\u5219\u8981\u6574\u5408\u8d44\u6e90\u3001\u878d\u8d44\u548c\u54c1\u724c\u63a8\u5e7f\u3002<\/strong><\/p>\n\n\n\n<p>\u505aIP\u6070\u6070\u662f\u8001\u677f\u7684\u672c\u804c\u5de5\u4f5c\u3002\u8001\u677f\u6e90\u6e90\u4e0d\u65ad\u901a\u8fc7\u81ea\u8eab\u4e3a\u54c1\u724c\u7ad9\u53f0\uff0c\u5236\u9020\u6d41\u91cf\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u8282\u7ea6\u4e00\u5927\u7b14\u5e7f\u544a\u8d39\u548c\u4ee3\u8a00\u8d39\u3002\u800c\u4e14\u53ef\u4ee5\u964d\u4f4e\u4fe1\u4efb\u6210\u672c\uff0c\u63d0\u9ad8\u8f6c\u5316\u6548\u7387\uff0c\u751a\u81f3\u964d\u4f4e\u4ea4\u6613\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u96f7\u519b\u5728\u5c0f\u7c73\u6c7d\u8f66\u65b0\u8f66\u53d1\u552e\u671f\u95f4\uff0c\u5c31\u901a\u8fc7\u5728\u793e\u4ea4\u5a92\u4f53\u4e00\u6b21\u53c8\u4e00\u6b21\u5730\u9732\u9762\u516c\u5f00\u8868\u8fbe\uff0c\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u5236\u9020\u58f0\u91cf\uff0c\u5f15\u8d77\u4e86\u6781\u5927\u7684\u5173\u6ce8\uff0c\u800c\u4e14\u6d41\u91cf\u805a\u7126\uff0c\u8ba9\u66f4\u591a\u5bf9\u8f66\u611f\u5174\u8da3\u7684\u4eba\u53bb\u4e86\u89e3\u5c0f\u7c73\u6c7d\u8f66\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u6211\u8ba4\u4e3a\uff0c\u5728\u4e00\u4e2a\u5b58\u91cf\u535a\u5f08\u7684\u65f6\u4ee3\uff0c\u8001\u677f\u53ef\u4ee5\u4eb2\u81ea\u4e0b\u573a\u505aIP\u3002<\/p>\n\n\n\n<p>\u4f46\u6211\u8ba4\u4e3a\u8001\u677fIP\uff0c\u66f4\u5e94\u8be5\u662f\u54c1\u724cIP\uff0c\u4f20\u64ad\u4e13\u4e1a\u7684\u77e5\u8bc6\u3001\u7ecf\u8425\u54f2\u5b66\u548c\u8f93\u51fa\u54c1\u724c\uff0c\u800c\u4e0d\u662f\u53ea\u662f\u62cd\u77ed\u89c6\u9891\u535a\u53d6\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5f20\u745e\u654f\u662f\u7ecf\u8425\u597d\u6d77\u5c14\u540e\uff0c\u5728\u4f20\u64ad\u201c\u4eba\u5355\u5408\u4e00\u201d\u7684\u7ecf\u8425\u54f2\u5b66\u8fc7\u7a0b\u4e2d\u8d62\u5f97\u4eba\u5fc3\u7684\uff0c\u800c\u5e76\u975e\u751f\u786c\u5730\u5236\u9020IP\u3002<\/p>\n\n\n\n<p>\u80d6\u4e1c\u6765\u521b\u59cb\u4eba\u4e8e\u4e1c\u6765\u4e5f\u662f\u56e0\u4e3a\u5176\u6587\u5316\u7406\u5ff5\u548c\u7ecf\u8425\u7ba1\u7406\u54f2\u5b66\uff0c\u800c\u88ab\u5927\u4f17\u719f\u77e5\u3002<\/p>\n\n\n\n<p>\u6211\u6bd4\u8f83\u8ba4\u53ef\u7ecf\u7eac\u521b\u6295\u4e00\u7bc7\u6587\u7ae0\u7684\u89c2\u5ff5\uff1a\u4f01\u4e1a\u5bb6IP\u5e94\u8be5\u662f\u4e00\u4ee3\u521b\u4e1a\u8005\u6216\u4e00\u4e9b\u524d\u6cbf\u9886\u57df\u7684\u5e03\u9053\u8005\u3001\u7cbe\u795e\u7b26\u53f7\uff0c\u8ba9\u4eba\u5bf9\u4ed6\u7684\u7406\u8bba\u3001\u6982\u5ff5\u548c\u60f3\u6cd5\u81ea\u7136\u800c\u7136\u4ea7\u751f\u94a6\u4f69\u4e4b\u610f\uff0c\u8fdb\u800c\u4fe1\u4efb\u516c\u53f8\u54c1\u724c\u6216\u8d2d\u4e70\u4ea7\u54c1\uff0c\u540c\u65f6\u8fdb\u4e00\u6b65\u5bf9\u4f01\u4e1a\u5bb6\u7ed9\u4e88\u66f4\u9ad8\u7684\u5c0a\u91cd\uff0c\u5f62\u6210\u4e00\u4e2a\u826f\u6027\u7684\u4f20\u64ad\u4e92\u52a8\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u8001\u677f\u53ef\u4ee5\u505aIP\uff0c\u4f46\u4e0d\u8981<strong>\u5f53\u7f51\u7ea2<\/strong><\/h2>\n\n\n\n<p>\u5c3d\u7ba1\u6211\u8ba4\u540c\u521b\u59cb\u4eba\u5e94\u8be5\u505a\u54c1\u724cIP\uff0c\u4f46\u540c\u65f6\u6211\u65d7\u5e1c\u9c9c\u660e\u5730\u53cd\u5bf9\u521b\u59cb\u4eba\u3001\u8001\u677f\u53bb\u5f53\u7f51\u7ea2\u5356\u8d27\u3002<\/p>\n\n\n\n<p>\u6211\u66fe\u63d0\u51fa\u8fc7\u4f01\u4e1a\u6210\u529f\u7684\u65b9\u7a0b\u5f0f\u3002<strong>\u4f01\u4e1a\u6210\u529f\u7684\u65b9\u5f0f=\u6218\u7565*\u7ec4\u7ec7\u80fd\u529b*\u6587\u5316\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u6218\u7565<\/h3>\n\n\n\n<p>\u8001\u677f\u4e00\u65e6\u628a\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u7f51\u7ea2\u4e3b\u64ad\uff0c\u6bcf\u5929\u4ece\u65e9\u64ad\u5230\u665a\u5356\u8d27\uff0c\u90a3\u4e48\u4ed6\u5c31\u65e0\u6cd5\u5728\u6218\u7565\u4e0a\u505a\u5230\u6df1\u5ea6\u601d\u8003\u3002<\/p>\n\n\n\n<p>\u4ece\u77ed\u671f\u6765\u770b\uff0c\u8001\u677f\u62e5\u6709\u516c\u53f8\u6700\u591a\u7684\u8d44\u6e90\uff0c\u8001\u677f\u4eb2\u81ea\u4e0b\u573a\u5e26\u8d27\uff0c\u53ef\u80fd\u4f1a\u5c06\u7ecf\u8425\u76ee\u6807\u63d0\u9ad8\uff0c\u8ba9\u9500\u552e\u989d\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u4f46\u4eba\u7684\u7cbe\u529b\u662f\u6709\u9650\u7684\uff0c\u5982\u679c\u773c\u775b\u91cc\u53ea\u6709\u7ecf\u8425\u76ee\u6807\uff0c\u516c\u53f8\u7684\u6218\u7565\u76ee\u6807\u5c31\u65e0\u6cd5\u5f97\u4ee5\u5b9e\u73b0\u3002<\/p>\n\n\n\n<p>\u6240\u8c13\u6218\u7565\u76ee\u6807\uff0c\u5c31\u662f\u90a3\u4e9b\u8ba9\u4f60\u8d70\u5f97\u66f4\u8fdc\uff0c\u6784\u5efa\u4f60\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u6ca1\u6709\u6218\u7565\u7684\u4f01\u4e1a\uff0c\u5c31\u662f\u5931\u53bb\u7075\u9b42\u7684\u6d41\u6d6a\u6c49\u3002<strong>\u5728\u5f53\u524d\u4e25\u5cfb\u7684\u73af\u5883\u4e2d\uff0c\u5982\u679c\u8001\u677f\u4e0d\u53bb\u601d\u8003\u6218\u7565\uff0c\u4e0d\u53bb\u628a\u63a7\u6218\u7565\u548c\u65b9\u5411\uff0c\u505a\u5c11\u6570\u4e14\u91cd\u8981\u7684\u51b3\u7b56\uff0c\u516c\u53f8\u5f88\u53ef\u80fd\u7ffb\u8239\u3002<\/strong>\u7ecf\u8425\u76ee\u6807\u53ea\u80fd\u8ba9\u4f01\u4e1a\u5ea6\u8fc7\u4eca\u5929\uff0c\u4f46\u89e3\u51b3\u4e0d\u4e86\u660e\u5929\u3001\u540e\u5929\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u7ec4\u7ec7\u80fd\u529b<\/h3>\n\n\n\n<p>\u4e00\u5bb6\u516c\u53f8\u7684\u7ade\u4e89\u529b\u662f\u591a\u7ef4\u7684\uff0c\u4f01\u4e1a\u7ecf\u8425\u6709\u516d\u4e2a\u529b\uff1a<strong>\u5206\u522b\u662f\u4ea7\u54c1\u529b\u3001\u9500\u552e\u529b\u3001\u6e20\u9053\u529b\u3001\u54c1\u724c\u529b\u3001\u7ec4\u7ec7\u529b\u3001\u6280\u672f\u529b\u3002<\/strong><\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u4f60\u4e0d\u80fd\u53ea\u770b\u5230\u54c1\u724c\uff0c\u8fd96\u4e2a\u529b\u90fd\u9700\u8981\u8001\u677f\u53bb\u5e26\u5934\u6784\u5efa\u3002<\/p>\n\n\n\n<p>\u5c24\u5176\u662f\u7ec4\u7ec7\u80fd\u529b\uff0c\u7ec4\u7ec7\u80fd\u529b\u662f\u4f01\u4e1a\u7684\u751f\u547d\u529b\uff0c\u6218\u7565\u7275\u5f15\u4e1a\u52a1\uff0c\u4e1a\u52a1\u7275\u5f15\u7ec4\u7ec7\uff0c\u7ec4\u7ec7\u7275\u5f15\u4eba\u624d\u3002\u7ec4\u7ec7\u80fd\u529b\u662f\u4f01\u4e1a\u6210\u529f\u7684\u7b2c\u4e8c\u4ef6\u4e8b\uff0c\u8001\u677f\u8981\u4eb2\u81ea\u53bb\u6784\u5efa\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u5982\u679c\u8001\u677f\u7684\u76ee\u5149\u53ea\u662f\u5728\u5f53\u7f51\u7ea2\u5e26\u8d27\u4e0a\uff0c\u53ef\u80fd\u516c\u53f8\u4e24\u4e09\u5e74\u540e\uff0c\u5c31\u4f1a\u7a81\u7136\u53d1\u73b0\u5931\u53bb\u4e86\u7ade\u4e89\u529b\u3002\u5f53\u4f60\u5931\u53bb\u5ba2\u6237\u7684\u65f6\u5019\uff0c\u4f60\u751a\u81f3\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\u4f1a\u88ab\u5ba2\u6237\u629b\u5f03\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u6587\u5316<\/h3>\n\n\n\n<p>\u6587\u5316\u662f\u7ec4\u7ec7\u53d1\u5c55\u7684\u6838\u5fc3\u5f15\u64ce\uff0c\u521b\u59cb\u4eba\u7684\u4fe1\u4ef0\u662f\u6587\u5316\u7684\u91cd\u8981\u57fa\u77f3\u3002<\/p>\n\n\n\n<p>\u6587\u5316\u4e00\u5b9a\u662f\u9700\u8981\u8001\u677f\u4ece\u4e0a\u5230\u4e0b\u4ee5\u8eab\u4f5c\u5219\u53bb\u8df5\u884c\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8001\u677f\u53ea\u77e5\u9053\u5f53\u7f51\u7ea2\u5356\u8d27\uff0c\u4e00\u5929\u5230\u665a\u90fd\u4e0d\u5728\u516c\u53f8\uff0c\u6839\u672c\u770b\u4e0d\u5230\u4ed6\u4eba\uff0c\u6587\u5316\u662f\u4e00\u5b9a\u4f1a\u51fa\u95ee\u9898\u7684\u3002\u5373\u4fbf\u662f\u5728\u5927\u4f01\u4e1a\uff0c\u6709\u6210\u719f\u7684\u7ba1\u7406\u6a21\u5f0f\uff0c\u901a\u8fc7\u9065\u63a7\u6307\u6325\u516c\u53f8\uff0c\u4e5f\u662f\u4e0d\u73b0\u5b9e\u7684\u3002\u6709\u4e00\u4e9b\u6848\u4f8b\uff0c\u5df2\u7ecf\u9a8c\u8bc1\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u518d\u56de\u7b54\u5f00\u5934\u7684\u95ee\u9898\uff0c<strong>\u8001\u677f\u9700\u8981\u505aIP\u5417\uff1f<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u6211\u7684\u4e2a\u4eba\u89c2\u70b9\u662f\uff1a<strong>\u5728\u5f53\u524d\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u5982\u679c\u8001\u677f\u613f\u610f\uff0c\u8001\u677f\u53ef\u4ee5\u7ad9\u51fa\u6765\u4f5c\u4e3a\u516c\u53f8\u54c1\u724c\u4ee3\u8a00\u4eba\uff0c\u4f46\u4e0d\u5e94\u8be5\u6210\u4e3a\u7f51\u7ea2\u5356\u8d27\u3002<\/strong>\u5982\u679c\u8001\u677f\u6210\u4e3a\u4e86\u5356\u8d27\u4e3b\u64ad\uff0c\u800c\u653e\u5f03\u4e86\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u5219\u662f\u73b0\u5b9e\u7248\u7684\u4e70\u691f\u8fd8\u73e0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">The boss can do IP, but don&#8217;t be an Internet celebrity<\/h2>\n\n\n\n<p>Why do you say that the boss should do brand IP, rather than when the network celebrity? I&#8217;ll discuss it with you today.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Recently, after a number of car company ceos do IP next, the boss IP has caused a wide discussion. Lei Jun, Zhou Hongyi is the boss IP to the climax. The bosses meet, after exchanging pleasantries, they will also talk about a topic: does the boss want to do IP?<\/p>\n\n\n\n<p>Boss IP seems like an antidote to the age of traffic anxiety. Indeed, Lei Jun Zhuyu in the front, millet car release and sales of great success, so that many bosses realize the value of IP, the boss do IP can not only save a huge amount of advertising costs, but also directly convert traffic into sales, driving the growth of orders, and even increase the stock price.<\/p>\n\n\n\n<p>But there are also some bosses who worry that when they sacrifice a lot of time on building IP, they will neglect corporate governance. So I can&#8217;t make up my mind.<\/p>\n\n\n\n<p>The question arises: Should the boss do IP?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First, the boss does IP, to do is brand IP<\/h3>\n\n\n\n<p>Before giving the answer, we should clearly recognize one thing, that is, the logic of brand communication has changed.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>In the past, there was a triangle for brands, that is, products, channels, and brands. Product is the foundation, channel is king, the ultimate purpose is to build brand effect.<\/p>\n\n\n\n<p>For example, in the past, a wine category of enterprises can play an advertisement, advertise through major media, after several bombings, so that the wine becomes a famous brand, and then attract franchisees to join.<\/p>\n\n\n\n<p>Today, the way of brand communication, the content of communication and the carrier of communication have all shifted. The platform is no longer a print media, but has become a new media, and the brand is no longer superior, but to talk to consumers and customers. The path of communication is no longer overwhelming advertising, but content planting grass.<\/p>\n\n\n\n<p>And today, everyone is facing the same problem: traffic is more and more expensive, and the effect is less and less obvious, spend a lot of money, but just don&#8217;t see the effect.<\/p>\n\n\n\n<p>John Wanamaker once posed an unsolved problem: &#8220;I know that half of all advertising dollars are wasted, but unfortunately I don&#8217;t know which half.&#8221;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Today, this situation is becoming more and more serious, so more and more companies are beginning to focus on ROI, and will focus on evaluating the brand benefits that each money spent can produce.<\/p>\n\n\n\n<p>Based on the premise that the logic of brand communication has changed and traffic has become more and more expensive, my point of view is: I support the boss to do IP.<\/p>\n\n\n\n<p>In fact, the boss IP has a long history, Steve Jobs can be called the first person of the founder IP. In 1984, eight years after the establishment of Apple Inc., Steve Jobs stood on the stage and proclaimed the birth of the first Macintosh computer to the world, and then deeply bound himself and the company&#8217;s brand with a classic speech with his personal logo. His personal influence and brand effect won countless loyal users and fans for Apple.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>In addition, according to Weber Shandwick&#8217;s Brand and Prestige study, 66% of consumers believe that the prestige of a company&#8217;s CEO affects how they view the company itself and its products.<\/p>\n\n\n\n<p>Therefore, being the boss IP is good for the business. A CEO needs to have six competencies, three things internally and externally.<\/p>\n\n\n\n<p>To do internally: spiritual leadership, strategy, team training; Externally, it is necessary to integrate resources, financing and brand promotion.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Doing IP is exactly the boss&#8217;s job. The boss continuously creates traffic through his own brand platform, which can not only save a lot of advertising and endorsement fees. And it can reduce trust costs, improve conversion efficiency, and even reduce transaction costs.<\/p>\n\n\n\n<p>For example, during the sale of Xiaomi&#8217;s new car, Lei Jun made public expressions for Xiaomi&#8217;s car by appearing again and again on social media, which attracted great attention, and traffic focus, so that more people interested in cars to understand Xiaomi cars.<\/p>\n\n\n\n<p>Therefore, I think that in an era of stock games, the boss can personally do IP.<\/p>\n\n\n\n<p>But I think the boss IP should be more brand IP, spreading professional knowledge, business philosophy and brand output, rather than just shooting short videos to gain traffic.<\/p>\n\n\n\n<p>For example, Zhang Ruimin won hearts and minds in the process of spreading the business philosophy of &#8220;one person and one person&#8221; after running Haier well, rather than making IP bluntly.<\/p>\n\n\n\n<p>Yu Donglai, the founder of Fat Donglai, is also known by the public because of his cultural ideas and management philosophy.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>I agree with the concept of an article by Matrix Partners: entrepreneur IP should be a generation of entrepreneurs or evangelists and spiritual symbols in some frontier fields, so that people can naturally admire his theories, concepts and ideas, and then trust the company&#8217;s brand or buy products, while further giving higher respect to entrepreneurs, forming a benign communication interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second, the boss can do IP, but do not be a network celebrity<\/h3>\n\n\n\n<p>Although I agree that the founder should do the brand IP, but at the same time I clearly oppose the founder, the boss to sell goods when the network red.<\/p>\n\n\n\n<p>I once proposed an equation for business success. The way of enterprise success = Strategy * organizational ability * culture.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Strategy<\/h4>\n\n\n\n<p>Once the boss positions himself as a network celebrity anchor, selling goods from morning to night every day, then he cannot think deeply in strategy.<\/p>\n\n\n\n<p>In the short term, the boss has the most resources of the company, and the boss personally brings goods to the floor, which may increase the business goal and increase sales.<\/p>\n\n\n\n<p>But people&#8217;s energy is limited, if the eyes only business goals, the company&#8217;s strategic goals can not be achieved.<\/p>\n\n\n\n<p>Strategic goals are the most important things that will take you further and build your core competencies.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>A business without a strategy is a tramp without a soul. In the current tough environment, if the boss does not think about strategy, does not control strategy and direction, and makes a few but important decisions, the company is likely to capsize. Business objectives can only get the company through today, but can not solve the problems of tomorrow and the day after tomorrow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Organizational skills<\/h4>\n\n\n\n<p>A company&#8217;s competitiveness is multidimensional, the enterprise has six forces: product force, sales force, channel force, brand force, organizational force, technical force.<\/p>\n\n\n\n<p>Therefore, you can not only see the brand, these six forces need the boss to take the lead in building.<\/p>\n\n\n\n<p>Especially organizational ability, organizational ability is the vitality of the enterprise, strategy traction business, business traction organization, organization traction talent. Organizational ability is the second thing that makes a business successful, and the boss has to build it himself.<\/p>\n\n\n\n<p>If the boss&#8217;s eyes are only on the network red belt goods, the company may suddenly find that it has lost its competitiveness after two or three years. When you lose a customer, you don&#8217;t even know why the customer abandoned you.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Culture<\/h4>\n\n\n\n<p>Culture is the core engine of organizational development, and the belief of the founder is an important cornerstone of culture.<\/p>\n\n\n\n<p>Culture must be practiced by the boss from top to bottom.<\/p>\n\n\n\n<p>If the boss only knows when the net celebrity sells goods, is not in the company from day to night, and can not see others, the culture is bound to go wrong. Even in large enterprises, there is a mature management model, and it is unrealistic to command the company by remote control. There are some cases where this has been proven.<\/p>\n\n\n\n<p>So to answer the opening question again, does the boss need to do the IP?<\/p>\n\n\n\n<p>My personal opinion is: in the current era, if the boss wants to, the boss can stand up as a company brand spokesperson, but should not become an Internet celebrity selling goods. If the boss becomes a salesman and gives up on the really important things, it is the real version of buying casket and returning pearl.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u672c\u6587\u7531<a href=\"http:\/\/cxounion.cn\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/a>\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u5f20\u4e3d\u4fca\uff1b\u4f5c\u8005\uff1a\u5f20\u4e3d\u4fca\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fU\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u5982\u9700\u52a0\u5165<a href=\"http:\/\/weixin.qq.com\/r\/fxJxaVHE1AyrrRUK90dt\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u514d\u8d23\u58f0\u660e: \u672c\u7f51\u7ad9(<a href=\"http:\/\/cxounion.cn\">http:\/\/www.cxounion.cn\/<\/a>)\u5185\u5bb9\u4e3b\u8981\u6765\u81ea\u539f\u521b\u3001\u5408\u4f5c\u5a92\u4f53\u4f9b\u7a3f\u548c\u7b2c\u4e09\u65b9\u6295\u7a3f\uff0c\u51e1\u5728\u672c\u7f51\u7ad9\u51fa\u73b0\u7684\u4fe1\u606f\uff0c\u5747\u4ec5\u4f9b\u53c2\u8003\u3002\u672c\u7f51\u7ad9\u5c06\u5c3d\u529b\u786e\u4fdd\u6240\u63d0\u4f9b\u4fe1\u606f\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u4f46\u4e0d\u4fdd\u8bc1\u6709\u5173\u8d44\u6599\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u8bfb\u8005\u5728\u4f7f\u7528\u524d\u8bf7\u8fdb\u4e00\u6b65\u6838\u5b9e\uff0c\u5e76\u5bf9\u4efb\u4f55\u81ea\u4e3b\u51b3\u5b9a\u7684\u884c\u4e3a\u8d1f\u8d23\u3002\u672c\u7f51\u7ad9\u5bf9\u6709\u5173\u8d44\u6599\u6240\u5f15\u81f4\u7684\u9519\u8bef\u3001\u4e0d\u786e\u6216\u9057\u6f0f\uff0c\u6982\u4e0d\u8d1f\u4efb\u4f55\u6cd5\u5f8b\u8d23\u4efb\u3002<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u672c\u7f51\u7ad9\u520a\u8f7d\u7684\u6240\u6709\u5185\u5bb9(\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u6587\u5b57\u3001\u56fe\u7247\u3001LOGO\u3001\u97f3\u9891\u3001\u89c6\u9891\u3001\u8f6f\u4ef6\u3001\u7a0b\u5e8f\u7b49) \u7248\u6743\u5f52\u539f\u4f5c\u8005\u6240\u6709\u3002\u4efb\u4f55\u5355\u4f4d\u6216\u4e2a\u4eba\u8ba4\u4e3a\u672c\u7f51\u7ad9\u4e2d\u7684\u5185\u5bb9\u53ef\u80fd\u6d89\u5acc\u4fb5\u72af\u5176\u77e5\u8bc6\u4ea7\u6743\u6216\u5b58\u5728\u4e0d\u5b9e\u5185\u5bb9\u65f6\uff0c\u8bf7\u53ca\u65f6\u901a\u77e5\u672c\u7ad9\uff0c\u4e88\u4ee5\u5220\u9664\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u6bb5\u65f6\u95f4\uff0c\u4e00\u4f17\u8f66\u4f01CEO\u4e0b\u573a\u505aIP\u540e\uff0c\u8001\u677fIP\u5f15\u8d77\u4e86\u5e7f\u6cdb\u7684\u8ba8\u8bba\u3002\u96f7\u519b\u3001\u5468\u9e3f\u794e\u66f4\u662f\u5c06\u8001\u677fIP\u63a8\u5411\u4e86\u9ad8\u6f6e\u3002\u8001\u677f\u4eec\u89c1\u9762\uff0c\u5bd2\u6684\u4e4b\u4f59\uff0c\u4e5f\u4f1a\u804a\u5230\u4e00\u4e2a\u8bdd\u9898\uff1a\u8001\u677f\u8981\u505aIP\u5417\uff1f<\/p>\n","protected":false},"author":1,"featured_media":17335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[55],"class_list":["post-17334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint","tag-55"],"_links":{"self":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/17334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/comments?post=17334"}],"version-history":[{"count":1,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/17334\/revisions"}],"predecessor-version":[{"id":17339,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/17334\/revisions\/17339"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media\/17335"}],"wp:attachment":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media?parent=17334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/categories?post=17334"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/tags?post=17334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}