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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u8df3\u8df3\u8fd8\u6709\u66f4\u5b8f\u5927\u7684\u76ee\u6807\uff1a\u5b9e\u73b0\u4e07\u5e97\u89c4\u6a21\uff0c\u6210\u4e3a\u201c\u4e16\u754c\u7ea7\u4f1f\u5927\u54c1\u724c\u201d\u3002<\/p>\n\n\n\n<p><strong>\u4ee5\u4e0b\u4e3a\u8df3\u8df3\u4e0e\u8bb0\u8005\u7684\u5bf9\u8bdd\u5b9e\u5f55\uff08\u8282\u9009\uff0c\u7ecf\u7f16\u8f91\uff09\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"686\" height=\"1024\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-44-686x1024.png\" alt=\"\" class=\"wp-image-17348\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-44-686x1024.png 686w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-44-201x300.png 201w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-44-768x1146.png 768w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-44.png 956w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption class=\"wp-element-caption\"><em>\u8df3\u8df3<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u4e0d\u88ab\u5632\u7b11\u7684\u68a6\u60f3\u4e0d\u914d\u5f53\u68a6\u60f3<\/h2>\n\n\n\n<h3 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u4e00\u5f00\u59cb\u6211\u4eec\u6ca1\u60f3\u8fc7\u5bf9\u884c\u4e1a\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff0c\u4e5f\u4e0d\u786e\u5b9a\u80fd\u4e0d\u80fd\u8d5a\u94b1\uff0c\u751a\u81f3\u5f53\u65f6\u6211\u4eec\u8ba4\u4e3a\u5b83\u767e\u5206\u767e\u8d5a\u4e0d\u4e86\u94b1\u3002\u8d85\u7ea7\u7329\u7329\u6d3b\u5230\u4eca\u5929\uff0c\u53d1\u5c55\u4e8610\u5e74\uff0c\u8fd8\u662f\u8fdc\u8d85\u9884\u671f\u7684\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"720\" height=\"480\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-45.png\" alt=\"\" class=\"wp-image-17349\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-45.png 720w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-45-300x200.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u8d85\u7ea7\u7329\u7329\u8981\u505a\u4e00\u4e2a\u201c\u4e16\u754c\u7ea7\u4f1f\u5927\u54c1\u724c\u201d\uff0c\u8fbe\u5230\u4ec0\u4e48\u6807\u51c6\u624d\u7b97\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u4e16\u754c\u7ea7\u4f1f\u5927\u54c1\u724c\u5c31\u662f\u80fd\u5524\u9192\u90a3\u4e9b\u201c\u65e0\u7528\u7684\u7f8e\u597d\u201d\u3002\u67d0\u4e9b\u505a\u6cd5\u4f60\u77ed\u671f\u5185\u65e0\u6cd5\u91cf\u5316\u5b83\u6709\u4ec0\u4e48\u597d\u5904\uff0c\u751a\u81f3\u4ece\u8d22\u52a1\u89d2\u5ea6\u770b\u662f\u8d1f\u9762\u7684\uff0c\u4f46\u90a3\u4e2a\u4e1c\u897f\u5c31\u662f\u8ba9\u4f60\u4ece\u5185\u5fc3\u89c9\u5f97\uff0c\u771f\u7f8e\u597d\u554a\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u54ea\u4e9b\u516c\u53f8\u7b26\u5408\u8fd9\u4e2a\u6807\u51c6\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u6211\u89c9\u5f97\u82f9\u679c\u8fd9\u5bb6\u516c\u53f8\u5c31\u5f88\u7f8e\u597d\u3002iPhone\u3001iPad\u548cMacBook\u8fd9\u4e9b\u4ea7\u54c1\uff0c\u5f88\u591a\u529f\u80fd\u5e73\u65f6\u53ef\u80fd\u6839\u672c\u5c31\u7528\u4e0d\u5230\uff0c\u4f46\u5b83\u5c31\u662f\u8fd9\u4e48\u795e\u5947\u7684\u51fa\u73b0\u4e86\uff0c\u771f\u6b63\u505a\u5230\u4e86\u201cThink Different\u201d\u3002<\/p>\n\n\n\n<p>\u4f1f\u5927\u54c1\u724c\u80fd\u533a\u5206\u5f00\u4eba\u7c7b\u548c\u5de5\u5177\uff0c\u5b83\u4eec\u4e00\u76f4\u5728\u8ffd\u6c42\u5b9a\u4e49\u4eba\u7c7b\u7f8e\u597d\u7cbe\u795e\u4ef7\u503c\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u4f60\u8bf4\u8d85\u7ea7\u7329\u7329\u5df2\u7ecf\u8db3\u591f\u201c\u4f1f\u201d\uff0c\u4f46\u4e0d\u591f\u201c\u5927\u201d\uff0c\u201c\u4f1f\u201d\u4f53\u73b0\u5728\u54ea\u91cc\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u6240\u6709\u4e16\u754c\u7ea7\u4f1f\u5927\u54c1\u724c\u90fd\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u9882\u626c\u8fd0\u52a8\u5458\u7cbe\u795e\uff0c\u8d85\u8d8a\u6628\u5929\u7684\u81ea\u5df1\uff0c\u6c38\u8fdc\u5728\u7a81\u7834\u548c\u6311\u6218\u3002\u5065\u8eab\u884c\u4e1a\u4e0d\u662f\u6240\u6709\u516c\u53f8\u90fd\u5728\u505a\u4e00\u6837\u7684\u4e8b\uff0c\u8d85\u7ea7\u7329\u7329\u4ece\u4e00\u5f00\u59cb\u5c31\u4e0d\u662f\u5356\u5e74\u5361\u7684\u516c\u53f8\uff0c\u6211\u4eec\u8981\u505a\u7684\u662f\u966a\u4f34\u6240\u6709\u8fd0\u52a8\u5458\uff0c\u4e5f\u6311\u6218\u81ea\u5df1\u6210\u4e3a\u8fd0\u52a8\u5458\u3002\u5f53\u8fd0\u52a8\u5458\u7cbe\u795e\u6210\u4e3a\u5185\u6838\u65f6\uff0c\u516c\u53f8\u5929\u7136\u5c31\u6709\u201c\u4f1f\u201d\u7684\u6210\u5206\u3002<\/p>\n\n\n\n<p>\u4e0e\u5176\u8bf4\u5927\u5bb6\u662f\u4eab\u53d7\u8fd0\u52a8\uff0c\u4e0d\u5982\u8bf4\u6211\u4eec\u8fd0\u52a8\u65f6\u7231\u4e0a\u7684\u662f\u4e0d\u65ad\u53d8\u597d\u3001\u95ea\u95ea\u53d1\u5149\u7684\u81ea\u5df1\uff0c\u6240\u4ee5\u6211\u4e00\u76f4\u8bf4\u6211\u4eec\u505a\u7684\u662f\u70b9\u71c3\u4eba\u7684\u751f\u610f\uff0c\u6211\u4eec\u7684 slogan \u5c31\u662f\u5f71\u54cd\u66f4\u591a\u4eba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u5f88\u591a\u95ee\u9898\u627e\u4e0d\u5230\u7b54\u6848<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u8ffd\u6c42\u201c\u4f1f\u5927\u201d\u8fc7\u7a0b\u4e2d\u4e5f\u4f1a\u9047\u5230\u5b9e\u9645\u95ee\u9898\uff0c\u6bd4\u5982\u5f88\u591a\u4eba\u8bf4\u8d85\u7ea7\u7329\u7329\u201c\u504f\u7231\u8001\u7c89\uff0c\u5ffd\u7565\u65b0\u4eba\u201d\u3002\u8fd9\u4e9b\u95ee\u9898\u600e\u4e48\u89e3\u51b3\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u6211\u6709\u4e00\u53e5\u53e3\u5934\u7985\uff1a\u51fa\u6765\u6df7\uff0c\u6700\u91cd\u8981\u7684\u662f\u5148\u51fa\u6765\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u6211\u4eec\u505a\u6309\u6b21\u4ed8\u8d39\u5065\u8eab\u65f6\uff0c\u884c\u4e1a\u91cc\u6ca1\u4eba\u5728\u505a\uff0c\u6211\u4eec\u8981\u89e3\u51b3\u7684\u95ee\u9898\u5728\u5168\u4e16\u754c\u90fd\u627e\u4e0d\u5230\u7b54\u6848\uff0c\u4ee5\u6211\u4eec\u7684\u667a\u6167\u5927\u6982\u7387\u4e0d\u4f1a\u4e00\u5e06\u98ce\u987a\u3002\u5373\u4f7f\u62b1\u7740\u7f8e\u597d\u7684\u613f\u671b\u505a\u6bcf\u4e00\u4ef6\u4e8b\uff0c\u4e5f\u53ef\u80fd\u4e8b\u4e0e\u613f\u8fdd\u3002<\/p>\n\n\n\n<p>\u4f46\u6211\u4eec\u56e0\u6b64\u4e0d\u80fd\u5c31\u4e0d\u51fa\u6765\u505a\u4e86\u3002\u6211\u4eec\u5fc3\u4e2d\u6709\u4e2a\u5c3a\u5ea6\uff0c\u8981\u770b\u504f\u79bb\u7684\u7a0b\u5ea6\uff0c\u504f\u79bb\u592a\u591a\u3001\u771f\u7684\u611f\u89c9\u5230\u75db\uff0c\u5e76\u4e14\u5b83\u786e\u5b9e\u4e0d\u7b26\u5408\u8d85\u7ea7\u7329\u7329\u7684\u5473\u9053\u65f6\uff0c\u4f60\u5c31\u4f1a\u60f3\u597d\u597d\u89e3\u51b3\u5b83\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u5b9e\u9645\u8981\u600e\u4e48\u505a\uff1f\u6bd4\u5982\u6709\u58f0\u97f3\u8bf4\u5b66\u5458\u548c\u6559\u7ec3\u4e4b\u95f4\u7684\u5173\u7cfb\u996d\u5708\u5316\uff0c\u60c5\u611f\u7c98\u6027\u4f1a\u5e26\u6765\u590d\u8d2d\u7387\uff0c\u4f46\u4e5f\u4f1a\u4f24\u5bb3\u54c1\u724c\u5f62\u8c61\u3002\u600e\u4e48\u5e73\u8861\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u9996\u5148\u5f97\u5b9a\u4e49\u996d\u5708\u6587\u5316\u662f\u4ec0\u4e48\u3002\u5982\u679c\u67d0\u4e2a\u6559\u7ec3\u56e0\u4e3a\u4e2a\u4eba\u9b45\u529b\u6216\u4e1a\u52a1\u80fd\u529b\u6709\u5f88\u591a\u559c\u6b22\u4ed6\u7684\u7528\u6237\uff0c\u6211\u8ba4\u4e3a\u8fd9\u4e0d\u53eb\u996d\u5708\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u4e0d\u628a\u7528\u6237\u548c\u6559\u7ec3\u5458\u5f53\u4f5c\u5de5\u5177\u6216ID\uff0c\u800c\u662f\u6d3b\u751f\u751f\u7684\u4eba\u65f6\uff0c\u6709\u4e9b\u884c\u4e3a\u662f\u53ef\u4ee5\u7406\u89e3\u7684\uff0c\u6bd4\u5982\u6211\u4e4b\u524d\u505a\u5efa\u7b51\u5e08\u65f6\uff0c\u8dd1\u9a6c\u62c9\u677e\u5c31\u662f\u540a\u7740\u6211\u7684\u90a3\u53e3\u6c14\u3002\u4e00\u4e2a\u699c\u6837\u786e\u5b9e\u4f1a\u5728\u67d0\u4e2a\u9636\u6bb5\u5bf9\u4f60\u4ea7\u751f\u5f88\u5927\u5f71\u54cd\uff0c\u4f60\u4f1a\u5bf9\u6559\u7ec3\u4ea7\u751f\u4f9d\u8d56\u611f\u3002\u8fd9\u79cd\u884c\u4e3a\u6211\u6ca1\u529e\u6cd5\u53bb\u6279\u5224\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u6211\u5f88\u613f\u610f\u770b\u5230\u6559\u7ec3\u5458\u548c\u5b66\u5458\u6210\u4e3a\u670b\u53cb\uff0c\u751a\u81f3\u6709\u6559\u7ec3\u548c\u7528\u6237\u7ed3\u5a5a\u4e86\uff0c\u8fd8\u6709\u7528\u6237\u4e5f\u6210\u4e3a\u4f18\u79c0\u7684\u6559\u7ec3\uff0c\u6211\u89c9\u5f97\u90fd\u662f\u5f88\u597d\u7684\u4e8b\u3002\u4f60\u8981\u8bf4\u8fd9\u5c31\u662f\u751f\u610f\uff0c\u4ed6\u4eec\u5c31\u662f\u5ba2\u6237\uff0c\u6211\u505a\u4e0d\u5230\u8fd9\u4e48\u51b7\u6f20\u3002<\/p>\n\n\n\n<p>\u4f46\u5728\u8fd9\u4f1a\u4e0d\u4f1a\u7ed9\u522b\u4eba\u5e26\u6765\u4e86\u4e0d\u597d\u7684\u611f\u53d7\uff1f\u6211\u89c9\u5f97\u6709\uff0c\u53ef\u80fd\u8fd8\u4e0d\u5c11\u3002\u8fd9\u4ef6\u4e8b\u6211\u4e5f\u89c9\u5f97\u5f88\u96be\u89e3\u51b3\uff0c\u81f3\u4eca\u6211\u4eec\u6ca1\u6709\u7b54\u6848\u3002\u6211\u4eec\u53ea\u80fd\u9009\u62e9\u81ea\u5df1\u8ba4\u4e3a\u66f4\u597d\u7684\u65b9\u5f0f\uff0c\u8bbe\u7f6e\u4e00\u4e9b\u7ea2\u7ebf\uff0c\u6bd4\u5982\u4e0d\u80fdPUA\u5b66\u5458\u3001\u4e0d\u80fd\u9a97\u7528\u6237\u7684\u94b1\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u4e0d\u4f1a\u8bf4\u8c0e\u3002\u6211\u4eec\u6574\u4f53\u590d\u8d2d\u7387\u8fd8\u662f\u5f88\u53ef\u89c2\u7684\uff0c\u670980%\u7684\u7528\u6237\u589e\u957f\u6765\u81ea\u53e3\u7891\u4f20\u64ad\u3002\u5982\u679c\u5bf9\u7528\u6237\u4e0d\u597d\uff0c\u7528\u6237\u4e0d\u53ef\u80fd\u6765\u590d\u8d2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-46-1024x683.png\" alt=\"\" class=\"wp-image-17350\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-46-1024x683.png 1024w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-46-300x200.png 300w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-46-768x512.png 768w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/06\/\u56fe\u7247-46.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u8d85\u7ea7\u7329\u7329\u7684\u5ba2\u5355\u4ef7\u5e76\u4e0d\u4f4e\uff0c\u5982\u4f55\u5e73\u8861\u4ef7\u683c\u548c\u7528\u6237\u7fa4\u6269\u5f20\u4e4b\u95f4\u7684\u77db\u76fe\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u8d85\u7ea7\u7329\u7329\u4e00\u8282\u8bfe\u786e\u5b9e\u4e0d\u4fbf\u5b9c\uff0c\u4f46\u7528\u6237\u5f80\u5f80\u5e0c\u671b\u9009\u62e9\u4ea4\u901a\u4fbf\u5229\u7684\u5730\u65b9\u53bb\u5065\u8eab\u3002\u6211\u53ef\u4ee5\u79df\u66f4\u4fbf\u5b9c\u7684\u5e97\uff0c\u4f46\u5bf9\u7528\u6237\u6765\u8bf4\u5c31\u4e0d\u591f\u4fbf\u5229\uff0c\u8fd9\u4e2a\u6210\u672c\u5f88\u96be\u7701\u6389\u3002\u53e6\u4e00\u90e8\u5206\u662f\u57f9\u517b\u548c\u7ba1\u7406\u6559\u7ec3\u5458\u7684\u6210\u672c\uff0c\u6211\u4eec\u6295\u5165\u5f88\u591a\uff0c\u4e5f\u7701\u4e0d\u6389\u3002<\/p>\n\n\n\n<p>\u6211\u4e00\u76f4\u5f88\u96be\u56de\u7b54\u4e00\u4e2a\u95ee\u9898\uff1a\u201c\u4e3a\u4ec0\u4e48\u6709\u7684\u5065\u8eab\u623f\u95e8\u5e97\u9762\u79ef\u6bd4\u4f60\u4eec\u5927\u3001\u63d0\u4f9b\u6dcb\u6d74\uff0c\u7b97\u4e0b\u6765\u4e00\u8282\u8bfe\u4ef7\u683c\u548c\u4f60\u4eec\u5dee\u4e0d\u591a\uff0c\u4e70\u8bfe\u591a\u8fd8\u80fd\u66f4\u4fbf\u5b9c\uff1f\u201d\u4f46\u6211\u4eec\u7ecf\u8425\u7684\u4e00\u5207\u524d\u63d0\uff0c\u90fd\u662f\u5408\u7406\u7684\u5229\u6da6\u7387\uff0c\u6211\u4eec\u4e00\u5b9a\u8981\u5148\u5b9e\u73b0\u76c8\u5229\u3002\u6211\u6562\u6478\u7740\u826f\u5fc3\u8bb2\uff0c\u8d85\u7ea7\u7329\u7329\u5b9a\u4ef7\u662f\u975e\u5e38\u5408\u7406\u7684\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u6211\u4eec\u4e5f\u505a\u4e86\u6559\u7ec3\u5458\u5206\u7ea7\uff0c\u4e0d\u540c\u6559\u7ec3\u3001\u4e0d\u540c\u65f6\u6bb5\u7684\u8bfe\u7a0b\u4ef7\u683c\u6709\u5dee\u5f02\u3002\u6bd4\u5982\u6211\u6700\u8fd1\u6b63\u5728\u8003\u8d85\u7ea7\u7329\u7329\u7684\u52a8\u611f\u5355\u8f66\u6559\u7ec3\uff0c\u90a3\u6211\u7684\u8bfe\u7a0b\u4e0d\u53ef\u80fd\u548c\u6700\u5389\u5bb3\u7684\u6559\u7ec3\u4e00\u4e2a\u4ef7\u3002\u8fd9\u4e5f\u662f\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u5148\u6d3b\u7740\uff0c\u518d\u8c08\u6d3b\u5f97\u597d\u4e0d\u597d<\/h2>\n\n\n\n<h3 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class=\"wp-block-heading\">Q\uff1a\u4e4b\u524d\u63d0\u51fa10\u5e74\u5185\u5f00\u51fa\u4e07\u5e97\uff0c\u4f46\u73b0\u5728\u53ea\u6709\u4e8c\u767e\u591a\u5bb6\uff0c\u4e07\u5e97\u8fd8\u662f\u4f60\u4eec\u7684\u76ee\u6807\u5417\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u201c\u4e07\u5e97\u201d\u8fd9\u79cd\u8868\u8ff0\u5c31\u50cf\u201c\u7231\u4f60\u4e00\u4e07\u5e74\u201d\u4e00\u6837\uff0c\u662f\u4e2a\u865a\u6570\uff0c\u662f\u4e0d\u65ad\u53bb\u5f80\u4e0a\u591f\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u4e2d\u56fd\u5f88\u591a\u4f01\u4e1a\u975e\u5e38\u725b\uff0c\u963f\u91cc\u5df4\u5df4\u6700\u5f00\u59cb\u8bf4\u8981\u505a\u4e2d\u56fd\u7684eBay\uff0c\u4f46\u5b83\u7684\u89c4\u6a21\u5df2\u7ecf\u6bd4eBay\u5927\u591a\u4e86\u3002\u6211\u4eec\u4e5f\u60f3\u8ba9\u5168\u4e16\u754c\u770b\u770b\u8d85\u7ea7\u7329\u7329\uff0c\u63d0\u5230\u5b83\u4f1a\u8bf4\u201cMade in China\uff0cbest of the 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u773c\u4e0b\u505a\u5927\u89c4\u6a21\u3001\u5b9e\u73b0\u89c4\u6a21\u6027\u76c8\u5229\u548c\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u54ea\u4e2a\u4f18\u5148\u7ea7\u66f4\u9ad8\uff1f<\/h3>\n\n\n\n<p><strong>\u8df3\u8df3\uff1a<\/strong>\u5b9e\u73b0\u89c4\u6a21\u6027\u76c8\u5229\u6700\u91cd\u8981\u3002\u5148\u505a\u5f3a\uff0c\u518d\u505a\u5927\uff0c\u4e24\u8005\u53d1\u751f\u51b2\u7a81\u65f6\u5148\u8981\u91cc\u5b50\u3002\u91cc\u5b50\u5c31\u662f\u5229\u6da6\u3002\u9996\u5148\u8981\u72ec\u7acb\u6d3b\u7740\uff0c\u518d\u8c08\u6d3b\u5f97\u597d\u4e0d\u597d\u3002\u5728\u5f00\u5e97\u8d28\u91cf\u548c\u901f\u5ea6\u4e4b\u95f4\uff0c\u6211\u4e00\u5b9a\u9009\u62e9\u8d28\u91cf\u3002<\/p>\n\n\n\n<p>\u8d85\u7ea7\u7329\u7329\u7684\u5e73\u5747\u5355\u5e97\u6536\u5165\u3001\u5229\u6da6\u7387\u548c\u6295\u8d44\u56de\u6536\u5468\u671f\u5f88\u597d\uff0c\u6bcf\u4e00\u5bb6\u5e97\u90fd\u7b26\u5408\u6211\u4eec\u5bf9\u5229\u6da6\u7387\u7684\u8981\u6c42\u3002\u540c\u6837\u9762\u79ef\u4e0b\uff0c\u8d85\u7329\u7684\u5355\u5e97\u6548\u7387\u5927\u6982\u662f\u884c\u4e1a\u91cc\u4f18\u79c0\u54c1\u724c\u7684\u4e24\u4e09\u500d\u3002<\/p>\n\n\n\n<h3 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size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Super gorilla founder Jump: The industry has no secret, with ten years to build barriers<\/h3>\n\n\n\n<p>Ten years after its establishment, it did not become what it did not appreciate.<\/p>\n\n\n\n<p>Three hours before speaking to reporters, Super Gorilla founder and CEO Hoppy (real name Liu Shuting) had just finished a three-day desert hike, and the day before the interview sat all night by car. But the hot passion and energy still came through her, and it was hard to miss.<\/p>\n\n\n\n<p>What Super chimps do is &#8220;set people on fire,&#8221; she told reporters. Other users have described the fitness brand as an &#8216;alcohol-free nightclub&#8217;.<\/p>\n\n\n\n<p>It is not easy to maintain such enthusiasm in the moment.<\/p>\n\n\n\n<p>In China, fitness, known as &#8220;anti-humanity&#8221;, is a fragmented, cumbersome and slow-developing business. The penetration rate of fitness population in the United States is close to 30%, and only 3% in China. By 2023, 20% of gyms have disappeared, and the hot group exercise classes of a few years ago are no longer a sexy business. The fitness brand Space, known as the &#8220;group class ceiling&#8221;, closed its doors in May, and Keepland, the offline sports space launched by Keep in 2018, is shrinking significantly.<\/p>\n\n\n\n<p>The industry is cold, and the pace of super orangutan opening is gradually slow. Last year, Hopps said in a live broadcast that &#8220;there is no plan to open a new group exercise class store.&#8221;<\/p>\n\n\n\n<p>The bigger problem is internal. As the core assets of super orangutans, coaches are losing one after another, and on social platforms, there is more and more discussion about the &#8220;rice circle&#8221; of coach students.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>In a conversation with reporters, Hopps responded to these doubts, while admitting that because there is no reference to the target, some questions she is still in the process of solving, &#8220;so far no answer.&#8221;<\/p>\n\n\n\n<p>The good news is that ambition and enthusiasm have not disappeared, and the super gorilla still has a &#8220;sense of youth&#8221; and has not become &#8220;greasy and indifferent&#8221;.<\/p>\n\n\n\n<p>When she founded Super Gorilla 10 years ago, Hopps and her partners didn&#8217;t think about how big it would be or whether the company would succeed. Their hope was that &#8220;the world would be different because of Super Gorilla.&#8221; With the slogan &#8220;Pay per view, no annual card, professional coach, no sales promotion&#8221;, they pioneered the pay-per-view group exercise class model.<\/p>\n\n\n\n<p>Over the past decade, Super Gorilla has grown from an underdog to a $1 billion fitness brand with 220 stores. Under the same area, the efficiency of a single store of Super Gorilla is &#8220;about two or three times that of the best brands in the industry.&#8221; The highest priority of the company at this stage is to achieve scale profitability and make profits and cash flow more beautiful.<\/p>\n\n\n\n<p>Of course, Hopps has a more ambitious goal: to achieve the scale of 10,000 stores and become a &#8220;world-class great brand.&#8221;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>The following is a transcript of the conversation between Hopps and reporters (excerpts, edited) :<\/p>\n\n\n\n<p>jump<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Dreams that are not laughed at do not deserve to be dreams<\/h4>\n\n\n\n<p>Q: This year marks the 10th anniversary of Super Gorilla. What kind of company did you want Super Gorilla to be when you founded it?<\/p>\n\n\n\n<p>Jump: It&#8217;s definitely beyond what was expected 10 years ago, and we didn&#8217;t even dare call ourselves a startup when we started.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>One founder Guagua, who was an architect at the time, invented a smart combination lock that didn&#8217;t sell. I have a small urge to use this door lock. The first thing we think of is to do container fitness warehouse, put the lock on the outdoor as a landscape, the biggest expenditure is to pay rent, no money will no longer put money inside. And so it was done.<\/p>\n\n\n\n<p>At first, we didn&#8217;t think about making an impact on the industry, we weren&#8217;t sure if we could make money, and we even thought it wouldn&#8217;t make money at all. Super gorilla alive today, 10 years of development, is still far beyond expectations.<\/p>\n\n\n\n<p>Q: How did you get to where you are now since you thought you would fail?<\/p>\n\n\n\n<p>Hopps: I have always believed that a dream that is not laughed at is not worthy of being a dream. What supports us to go on is the desire of a small group of people and the pursuit of a little idealism. What if it works? Or maybe the world would be a little different with a super gorilla.<\/p>\n\n\n\n<p>Super&#8217;s first container fitness bin has some good parts, such as very visual impact, pay per view model innovation. We kept all of that.<\/p>\n\n\n\n<p>Q: What criteria does Super Gorilla need to be a &#8220;world great brand&#8221;?<\/p>\n\n\n\n<p>Jump: The world&#8217;s great brands are able to awaken those &#8220;useless beauty&#8221;. Something that you can&#8217;t quantify in the short term, or even from a financial point of view, is negative, but it just makes you feel, in your heart, good.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Q: Which companies meet this criteria?<\/p>\n\n\n\n<p>Hopps: I think Apple is a wonderful company. iPhone, iPad and MacBook products, many functions may not be used at all, but it is so magical to appear, really do &#8220;Think Different&#8221;.<\/p>\n\n\n\n<p>Great brands distinguish between people and tools, and they are always pursuing what defines the good spiritual values of humanity.<\/p>\n\n\n\n<p>Q: You said that the super gorilla is &#8220;big&#8221; enough, but not &#8220;big&#8221; enough, where is &#8220;big&#8221; reflected?<\/p>\n\n\n\n<p>Jump: All the world&#8217;s great brands celebrate sportsmanship to some extent, going beyond yesterday&#8217;s self, always breaking and challenging. Not all companies in the fitness industry are doing the same thing, Super Gorilla was not a company to sell annual passes from the beginning, what we do is to accompany all athletes and challenge ourselves to be athletes. When the sportsmanship becomes the core, the company naturally has a &#8220;great&#8221; component.<\/p>\n\n\n\n<p>Instead of saying that people enjoy sports, we fall in love with the ever-better and sparkling self when we do sports. Therefore, I always say that what we do is a business that ignites people, and our slogan is to influence more people.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Many questions cannot be answered<\/h4>\n\n\n\n<p>Q: There are also practical problems in the pursuit of greatness, such as the fact that many people say that super orangutans &#8220;prefer old fans over new ones.&#8221; How to solve these problems?<\/p>\n\n\n\n<p>Jump: I have a mantra: Come out, the most important thing is to come out first.<\/p>\n\n\n\n<p>When we do pay-per-view fitness, no one in the industry is doing it, and the problems we have to solve can not be found in the world, and the probability that our wisdom will not be smooth sailing. Even if you do everything with good intentions, it may backfire.<\/p>\n\n\n\n<p>But we can&#8217;t stop doing it. We have a measure in mind of how much of a deviation there is, and when it&#8217;s too much, it really hurts, and it really doesn&#8217;t taste like a super gorilla, you want to fix it.<\/p>\n\n\n\n<p>Q: How does it actually work? For example, it is said that the relationship between students and coaches is turned into a meal circle, and the emotional stickiness will bring the re-purchase rate, but it will also hurt the brand image. How to balance?<\/p>\n\n\n\n<p>Hopps: First we have to define what the rice circle culture is. If a coach has a lot of users who like him because of his charisma or business ability, I don&#8217;t think it&#8217;s called a rice circle.<\/p>\n\n\n\n<p>When we don&#8217;t think of users and trainers as tools or ids, but as real people, some behavior is understandable, like when I was an architect, running a marathon was the way I was hanging on. A role model does have a big influence on you at some stage, and you can develop a sense of dependence on the coach. I can&#8217;t criticize this kind of behavior.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>I would like to see coaches and students become friends, and even coaches and users get married, and users also become excellent coaches, I think it is a good thing. You say it&#8217;s business, they&#8217;re customers, and I can&#8217;t be that cold.<\/p>\n\n\n\n<p>But does it make people feel bad about themselves? I think so, maybe a lot. I also find it difficult to solve, and we have no answer yet. We can only choose what we think is better, and set some red lines, such as not PUA students, and not cheating users of money.<\/p>\n\n\n\n<p>The numbers don&#8217;t lie. Our overall re-purchase rate is still very impressive, with 80% of our user growth coming from word of mouth. If it is not good for the user, the user is not likely to buy again.<\/p>\n\n\n\n<p>Q: The customer price of Super gorilla is not low, how to balance the contradiction between price and user base expansion?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Jump: A Super gorilla class is not cheap, but users often want to choose a convenient place to exercise. I can rent a cheaper store, but it&#8217;s not convenient enough for users, and that cost is hard to avoid. The other part is the cost of developing and managing coaches, which we invest a lot in and can&#8217;t save.<\/p>\n\n\n\n<p>I&#8217;ve always had a hard time answering the question, &#8220;Why is it that some gyms are bigger than yours, offer showers, and the price of a class is about the same as yours, but it&#8217;s cheaper to buy more classes?&#8221; But all the premise of our business is a reasonable profit rate, and we must achieve profit first. I&#8217;m sure, in all conscience, the Super Gorilla pricing is very reasonable.<\/p>\n\n\n\n<p>We have also done the classification of coaches, different coaches, different periods of the course price is different. For example, I&#8217;m currently taking a test to be a spin instructor for Super Gorilla, so there&#8217;s no way my classes are going to match the price of the best instructor. This is also the result of refined operations.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Live first, then talk about living well<\/h4>\n\n\n\n<p>Q: Do you have any target companies?<\/p>\n\n\n\n<p>Jump: Lots of them. We will learn Haidilao&#8217;s service, Huaju and Aduo&#8217;s standardized space. But we are not the same as all companies, the coach culture, the balance of standardization and temperature sense, only we do. I hope that Super Gorilla&#8217;s practice will serve as an example for other companies to learn from.<\/p>\n\n\n\n<p>Q: Previously, you proposed to open 10,000 stores within 10 years, but now there are only more than 200. Is 10,000 stores still your goal?<\/p>\n\n\n\n<p>Jump: &#8220;ten thousand shops&#8221; this expression is like &#8220;love you ten thousand years&#8221;, is an imaginary number, is constantly going to the goal of enough.<\/p>\n\n\n\n<p>Many Chinese companies are very strong, Alibaba initially said that it would be the eBay of China, but its scale is already much larger than eBay. We also want the world to see the super gorilla and say, &#8220;Made in China, best of the world.&#8221;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>And we also have a little bit of an athlete&#8217;s heart. The largest management scale in this industry worldwide is more than 5,000, and the next order of magnitude is not 10,000? We want to be that million.<\/p>\n\n\n\n<p>Q: Can the Chinese market accommodate 10,000 super apes?<\/p>\n\n\n\n<p>Jump: The number of domestic pan-gyms is 50,000 to 100,000, and if the head brand reaches 20% of the market share, it can theoretically achieve the scale of 10,000 stores. Any enterprise, even if it is a supply chain standard enterprise such as Mixue Ice City, it is not easy to open 10,000 stores, and our labor-intensive industry is even more difficult, but it is possible to achieve. Having a goal that can&#8217;t be achieved in three or five years makes the organization more determined.<\/p>\n\n\n\n<p>Q: What is the current pace of opening stores, and how many stores are planned to open this year?<\/p>\n\n\n\n<p>Jump: The shop is very healthy. Fourteen stores opened in the first quarter and 50 more are planned for this year. Any company that can grow 20 to 30 percent a year is remarkable. Now there are 220 stores, an increase of about 20% is 50, which is a better rhythm. I hope it will be the same when we reach 3,000, 5,000 stores.<\/p>\n\n\n\n<p>Beijing, Shenzhen and other cities have also closed some stores, which may be that the rent is expensive, or there may be a problem with the location. In short, calculate the economic account is not good, timely stop the loss.<\/p>\n\n\n\n<p>Q: At present, which priority is higher to do large-scale, achieve scale profitability and expand brand influence?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Jump: To achieve scale profit is the most important. Be strong first, then be big, and when the two conflict, first get inside. The bottom line is profit. First, live independently, then talk about living well. Between shop quality and speed, I must choose quality.<\/p>\n\n\n\n<p>Super Gorilla&#8217;s average per-store revenue, margin, and payback cycle are good, and each store meets our margin requirements. Under the same area, the efficiency of a single store is about two or three times that of an excellent brand in the industry.<\/p>\n\n\n\n<p>Q: You opened the joint venture for the first time in March this year. Why did you choose this node?<\/p>\n\n\n\n<p>Jump: Want to lighten assets. Our core ability is the operation management ability. In the past few years, we first did heavy work, made the directly operated stores with very high operation efficiency and very low variance, and formed a set of SOP (standard process) of our own. Now, we begin to gradually make light work, provide soft operation ability, and find other brands with better hardware and better space to do associate business. This is 1+1&gt;2.<\/p>\n\n\n\n<p>Q: Will you consider going public?<\/p>\n\n\n\n<p>Jump: Not anytime soon. The short-term goal is to make profits and cash flow more beautiful, and at this point in time to go public is to spend money and time, better to spend time and energy to double the net profit margin.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>In addition, now that AIGC is so popular, whether super gorilla can rely on AIGC to improve human efficiency and improve organizational efficiency is also what I want to consider at this stage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Spend 10 years building barriers<\/h4>\n\n\n\n<p>Q: You said that Super Gorilla is a very &#8220;cheap&#8221; company, employees travel according to the minimum standards, what other details are reflected in? Where will you spend your money more generously?<\/p>\n\n\n\n<p>Skip: It is best not to spend any money that should not be spent, and to bargain for the money that should be spent. We will try our best to control costs, for example, when negotiating rent, we hope to reduce the ratio of rent to sale to the minimum.<\/p>\n\n\n\n<p>We spend generously on building our brand culture. When it comes to values and beliefs that you deeply care about, you will do it even if it costs you a lot financially. We talk about some things for a long time, and we bring a jury of coaches together to discuss and vote. Sometimes the discussion is &#8220;inconclusive&#8221;, spending money and wasting time, but we just think it&#8217;s important.<\/p>\n\n\n\n<p>In addition, what we spend the most money on is the coaching management system, which is what we spend the most money on for 10 years.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Q: Some people think that the development of high-quality professional coaches as the core of the enterprise cost is high, difficult to copy, doomed to do not do much, what do you think?<\/p>\n\n\n\n<p>Jump: The fitness industry is doomed to be unable to rely on external forces and money in a short period of time to break out, it is not the explosion that was spawned. But this kind of business that depends on people infecting each other, if done well, growth is very healthy.<\/p>\n\n\n\n<p>For example, during the epidemic, many of our stores were not open, and the turnover immediately recovered, from zero to 100 percent. Looking at the extended cycle, if the scale continues to grow every year, like a snowball, it will slowly achieve a large scale. That&#8217;s the power of compound interest.<\/p>\n\n\n\n<p>Q: Since last year, Super Gorilla has had many coaches and even star coaches leave, which has a big impact on the company?<\/p>\n\n\n\n<p>Bounce: Our current turnover rate is about 10%. My biggest concern is not the turnover rate of the coach, but why he left and what went wrong. If the coach takes a pay cut, there must be a problem, but if the coach gets a raise, then we might be a bit like the Whampoa Military Academy. I don&#8217;t know of any coach who&#8217;s taken a pay cut from Super Gorilla.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>One of the data I pay more attention to is the &#8220;pity turnover rate&#8221; of coaches (editor&#8217;s note: the percentage of coaches who meet the assessment criteria and voluntarily leave) and the return rate. Unfortunately, the turnover rate of super gorilla is not more than 5%, and some of these coaches will choose to return within a year. I can accept this data.<\/p>\n\n\n\n<p>Q: Why does it backflow?<\/p>\n\n\n\n<p>Jump: We have observed two types of coach job hopping. One is that the health club wants to poach the users behind the star coach, but most users will not only follow one coach, they often go to three or four stores, with different coaches to take different classes, so it is unrealistic to expect to rely on a coach to poach users in the past.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>There is also a situation where the club wants to build the team and poach Super Gorilla coaches for staff training. But the Super Gorilla management method only works within us because of the standardized coaching culture. For example, we have six elements of the coach: personal image, product delivery ability, action technology presentation, teaching ability, classroom communication ability, expression, there are user points, there is a &#8220;super college entrance examination&#8221; every six months, the theoretical knowledge is not up to standard need to make up the exam or even off the shelf course. Other health clubs do not have this coaching culture, in industry jargon is no grasp, management tools can not land.<\/p>\n\n\n\n<p>Q: Is that your barrier?<\/p>\n\n\n\n<p>Hopps: I think so. We&#8217;re the only ones in the industry doing that. In addition to the standardized coaching system, we also have a digital system to support it. For example, all classrooms are monitored, and regularly randomly selected class videos are distributed to reviewers outside the city, scoring them like college entrance examination papers, and the reviewers tell the coaches what aspects can be improved.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. At the beginning of the business, the initial team worked in a rented house<\/h4>\n\n\n\n<p>Q: This is not an industry secret, worried about being imitated or even surpassed by rivals one day?<\/p>\n\n\n\n<p>Hopps: It&#8217;s no use worrying. We talk to the industry every day about how we do it, but I find that this is something that no one seems to want to do.<\/p>\n\n\n\n<p>Five or six years ago, when Super Gorilla raised its Series C, every investor would ask, What are your core barriers? At that time, I honestly replied that there are no barriers to super gorilla, our business model is transparent, and anyone who wants to do it can do it. I think we hit a &#8220;fool&#8217;s window&#8221; where the smartest people went to fast-growing industries, and no one in the fitness industry wanted to come, leaving it to idiots like us.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>But now we have walls. Our barrier is to train more than 2,000 coaches in 10 years, which can not be quickly learned in a short time.<\/p>\n\n\n\n<p>Five, not down the table is good enough<\/p>\n\n\n\n<p>Q: What has been the biggest change in the fitness industry in the past year?<\/p>\n\n\n\n<p>Jump: In the past year, some excellent fitness brands have died, market supply has shrunk, and user demand is still there. But I think nothing has changed, even in the 20 years of the savage development of the fitness industry, there is no change, Leke fitness, super gorilla, Keep, are 10 years ago the debut of the company, today is still these three, but the scale has increased. Are there other big brands in 10 years? No more.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Q: The industry pattern is very fragmented, how many years will it take to run out of an absolute head company? Which brand is closest to this goal?<\/p>\n\n\n\n<p>Jump: The fitness industry has been relatively scattered, when we solve our own problems, super gorilla is definitely one of the heads. The problem facing the super gorilla has nothing to do with the industry pattern, but with its own efficiency. From 10 stores to 100 stores, as long as you do a good job of cost control, manage coaches, and keep the original intention, but the problem is how to go from 100 to 1,000, and then to 5,000, 10,000 stores. This has nothing to do with external competition and needs to be solved by improving internal management efficiency.<\/p>\n\n\n\n<p>Q: What new business and plans does the company have for its 10th anniversary?<\/p>\n\n\n\n<p>Bounce: We have experienced a very hot phase of leasing in the past few years, and the rent of some stores has been signed up, and the rent is a very important part of the cost, so we have adjusted some stores this year, and we are very determined to reduce the rent to sales ratio, hoping to control it within 15%.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>The strategy for the future is first and foremost to develop a world-class brand, maintain profit margin growth, and improve the efficiency of the organization. I think the most impressive thing is that the number of stores has increased by 10 times, and the number of other employees except coaches and store managers has been maintained at about 150 people.<\/p>\n\n\n\n<p>Q: What pleased you most about the Super gorilla?<\/p>\n\n\n\n<p>Jump: To this day, the company has not become greasy and indifferent, still has a sense of youth. So far, I still don&#8217;t socialize, I don&#8217;t drink, I don&#8217;t need to be very emotionally intelligent, but the profit is not bad. Super Gorilla is definitely not perfect yet, but I&#8217;m still really proud of it, and it&#8217;s a cool company. We still believe that we are constantly breaking and challenging ourselves to change others and the world through ourselves.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">  CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Every day there are things I don&#8217;t like, but this company is like my own child, and I don&#8217;t love it just because there&#8217;s something wrong with it.<\/p>\n\n\n\n<p>Q: Well, your state sounds pretty good.<\/p>\n\n\n\n<p>Hopps: Yeah, so don&#8217;t you think I&#8217;m fresh? Super Gorilla may not have as big a budget as other companies at its 10th anniversary, and it&#8217;s not growing as fast as it used to, but it&#8217;s still solid, hasn&#8217;t left the table, and has enough savings to cover contingencies. I think that&#8217;s as good as it gets. 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