{"id":19441,"date":"2024-09-03T10:56:39","date_gmt":"2024-09-03T02:56:39","guid":{"rendered":"http:\/\/cxounion.cn\/?p=19441"},"modified":"2024-09-03T10:56:43","modified_gmt":"2024-09-03T02:56:43","slug":"%e3%80%90cxo%e8%a7%82%e7%82%b9%e3%80%91%e6%88%90%e4%b8%ba%e9%a6%96%e5%b8%ad%e8%90%a5%e9%94%80%e5%ae%98-cmo%e7%9a%8426-%e9%a1%b9%e5%bf%85%e5%a4%87%e7%89%b9%e8%b4%a8","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2024\/09\/03\/%e3%80%90cxo%e8%a7%82%e7%82%b9%e3%80%91%e6%88%90%e4%b8%ba%e9%a6%96%e5%b8%ad%e8%90%a5%e9%94%80%e5%ae%98-cmo%e7%9a%8426-%e9%a1%b9%e5%bf%85%e5%a4%87%e7%89%b9%e8%b4%a8\/","title":{"rendered":"\u3010CXO\u89c2\u70b9\u3011\u6210\u4e3a\u9996\u5e2d\u8425\u9500\u5b98 CMO\u768426 \u9879\u5fc5\u5907\u7279\u8d28"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"474\" height=\"316\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-37.png\" alt=\"\" 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CEO\uff0cCMO \u8fd1\u5e74\u6765\u4e00\u76f4\u5bfb\u6c42\u5b89\u5168\uff0c\u9009\u62e9\u5e73\u51e1\u800c\u4e0d\u662f\u521b\u65b0\u3002 \u4f46 Kern Americas Corp. \u9500\u552e\u548c\u8425\u9500\u603b\u76d1 Daniel Backhaus \u544a\u8bc9 Core dna\uff0cCMO \u7684\u53ef\u9884\u6d4b\u6027\u662f\u4e00\u4e2a\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<p>\u201c\u6700\u8fd1\uff0c\u4e00\u5bb6\u8d22\u5bcc 500 \u5f3a\u516c\u53f8\u7684\u6570\u5b57\u526f\u603b\u88c1\u544a\u8bc9\u6211\uff0c\u4ed6\u4eec\u7684 CMO \u5df2\u7ecf\u51b3\u5b9a\u5c06 Adob\u200b\u200be\u3001hybris \u548c\u57c3\u68ee\u54f2\u7528\u4e8e\u4ed6\u4eec\u7684\u65b0\u7f51\u7ad9\/\u7535\u5b50\u5546\u52a1\u65b9\u6cd5\uff0c\u56e0\u4e3a\u8fd9&#8217;\u662f\u5176\u4ed6\u4eba\u90fd\u5728\u505a\u7684\u4e8b\u60c5&#8217;\uff0c\u201d\u5df4\u514b\u8c6a\u65af\u8bf4\u3002<\/p>\n\n\n\n<p>\u201c\u968f\u7740 CMO \u7684\u5e73\u5747\u4efb\u671f\u8d8a\u6765\u8d8a\u77ed\uff0c\u6211\u89c9\u5f97\u5f88\u591a\u4eba\u8981\u4e48\u8ddf\u968f\u7f8a\u7fa4\u505a\u51fa\u4ed6\u4eec\u8ba4\u4e3a&#8217;\u5b89\u5168&#8217;\u7684\u9009\u62e9\uff0c\u8981\u4e48\u5411\u77e5\u540d\u4f9b\u5e94\u5546\u6295\u5165\u5de8\u8d44\u2014\u2014\u56e0\u4e3a\u6ca1\u6709\u4eba\u56e0\u4e3a\u9009\u62e9 IBM \u6216\u57c3\u68ee\u54f2\u800c\u88ab\u89e3\u96c7\uff0c\u5bf9\u5427\uff1f\u201d 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class=\"wp-block-heading\"><strong>\u7ec8\u6781\u589e\u957f\u8425\u9500\u624b\u518c<\/strong><\/h2>\n\n\n\n<p>\u6211\u4eec\u4f7f\u7528\u7684\u786e\u5207 41 \u79cd\u7b56\u7565\u5728\u4e00\u5e74\u5185\u4ece 4 \u4f4d\u6570\u7684\u6d41\u91cf\u589e\u957f\u5230 6 \u4f4d\u6570\u3002<\/p>\n\n\n\n<p>\u628a\u6307\u5357\u53d1\u7ed9\u6211<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #1] \u5584\u4e8e\u4ea4\u9645\u7684\u5927\u5e08<\/strong><\/h2>\n\n\n\n<p>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0cCMO \u9700\u8981\u6210\u4e3a\u4e13\u4e1a\u7684\u6c9f\u901a\u8005\u3002 CMO \u5c06\u4e0e\u6bcf\u4e2a\u4e3b\u8981\u56e2\u961f\u5408\u4f5c\uff0c\u56e0\u6b64\u4ed6\u4eec\u9700\u8981\u80fd\u591f\u4e0e\u4ece\u9ad8\u7ba1\u3001\u9500\u552e\u56e2\u961f\u5230 IT \u90e8\u95e8\u7684\u6bcf\u4e2a\u4eba\u6e05\u6670\u6709\u6548\u5730\u4ea4\u6d41\u60f3\u6cd5\u548c\u6218\u7565\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u8de8\u90e8\u95e8\u6c9f\u901a\uff0c\u60a8\u8fd8\u9700\u8981\u64c5\u957f\u4e0e\u8425\u9500\u56e2\u961f\u7684\u6c9f\u901a\u3002 \u8fd9\u610f\u5473\u7740\u8bbe\u7f6e\u53ef\u884c\u7684\u65f6\u95f4\u8868\u3001\u7ba1\u7406\u5de5\u4f5c\u6d41\u7a0b\u3001\u542c\u53d6\u53cd\u9988\u7b49\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #2] \u56e2\u961f\u5408\u4f5c\u8005<\/strong><\/h2>\n\n\n\n<p>\u9996\u5e2d\u8425\u9500\u5b98\u51e0\u4e4e\u603b\u662f\u6709\u4e00\u4e2a\u56e2\u961f\u53ef\u4ee5\u5408\u4f5c\u3002 \u4f5c\u4e3a CMO\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u56e2\u961f\u9002\u5408\u670d\u52a1\u3001\u638c\u63e1\u6700\u65b0\u7684\u8425\u9500\u77e5\u8bc6\u3001\u6267\u884c\u4efb\u52a1\u3001\u4e0e\u5176\u4ed6\u56e2\u961f\u6210\u5458\u5206\u4eab\u77e5\u8bc6\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u60a8\u4e5f\u53ef\u80fd\u5728\u62db\u8058\u548c\u89e3\u96c7\u60a8\u7684\u56e2\u961f\u6210\u5458\u65b9\u9762\u53d1\u6325\u4f5c\u7528\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u5173\u6ce8\u80fd\u591f\u9002\u5e94\u7684\u5458\u5de5 &#8211; \u4ee5\u53ca\u4e0d\u4f1a\u9002\u5e94\u7684\u5458\u5de5\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #3] \u597d\u5947\u5fc3<\/strong><\/h2>\n\n\n\n<p>\u597d\u5947\u5fc3\u53ef\u80fd\u5bb3\u6b7b\u4e86\u732b\uff0c\u4f46\u5b83\u4e5f\u5e2e\u52a9\u4e86 CMO \u8fdb\u884c\u521b\u65b0\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u662f\u5b66\u4e60\u65b0\u5174\u6280\u672f\u3001\u5c1d\u8bd5\u975e\u6b63\u7edf\u7684\u8425\u9500\u6280\u672f\uff0c\u8fd8\u662f\u6709\u6548\u7684\u9886\u5bfc\u5b9e\u8df5\uff0c\u5f3a\u70c8\u7684\u597d\u5947\u5fc3\u90fd\u5bf9 CMO \u6709\u5229\u3002 \u6700\u597d\u7684 CMO \u662f\u7ec8\u8eab\u5b66\u4e60\u8005\uff0c\u5e76\u4e14\u80fd\u591f\u5c06\u4ed6\u4eec\u83b7\u5f97\u7684\u4efb\u4f55\u65b0\u77e5\u8bc6\u5e94\u7528\u4e8e\u5e02\u573a\uff0c\u65e0\u8bba\u5e02\u573a\u5982\u4f55\u8d77\u8d77\u843d\u843d\u3002<\/p>\n\n\n\n<p><strong>Jeff Jones<\/strong>&nbsp;<strong>&#8211; Target \u524d\u9996\u5e2d\u8425\u9500\u5b98<\/strong><\/p>\n\n\n\n<p>\u201c\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\uff0c\u4f60\u5fc5\u987b\u53d7\u5230\u4f60\u6240\u670d\u52a1\u7684\u6d88\u8d39\u8005\u7684\u9a71\u52a8\uff0c\u53ea\u6709\u5f53\u4f60\u5bf9\u4ed6\u4eec\u975e\u5e38\u597d\u5947\u65f6\uff0c\u4f60\u624d\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002 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\u6709\u5927\u5c40\u89c2\u7684\u601d\u60f3\u5bb6<\/strong><\/h2>\n\n\n\n<p>\u4f01\u4e1a\u4e0d\u4e4f\u6d41\u52a8\u7684\u90e8\u4ef6\uff0c\u56e0\u6b64\u5f88\u5bb9\u6613\u8ff7\u5931\u5728\u65e5\u5e38\u4efb\u52a1\u548c\u8d23\u4efb\u7684\u7ec6\u679d\u672b\u8282\u4e2d\u3002 \u4e00\u4e2a\u6709\u6548\u7684 CMO \u5c06\u80fd\u591f\u8f7b\u677e\u7ba1\u7406\u8fd9\u4e9b\u4efb\u52a1\uff0c\u540c\u65f6\u80fd\u591f\u4ece 10,000 \u82f1\u5c3a\u7684\u89d2\u5ea6\u770b\u5f85\u6574\u4e2a\u7ec4\u7ec7\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4ed6\u4eec\u5c06\u770b\u5230\u6bcf\u4e2a\u8425\u9500\u8ba1\u5212\u5982\u4f55\u5bf9\u5ba2\u6237\u65c5\u7a0b\u7684\u4e0d\u540c\u65b9\u9762\u505a\u51fa\u8d21\u732e\u3002 \u6216\u8005\uff0c\u7531\u4e8e\u5bf9\u5f53\u524d\u548c\u65b0\u5174\u8d8b\u52bf\u7684\u4e86\u89e3\uff0c\u4ed6\u4eec\u5c06\u80fd\u591f\u786e\u5b9a\u54ea\u4e9b\u65b0\u6e20\u9053\u503c\u5f97\u6295\u8d44\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #6] \u79d1\u6280\u8d8b\u52bf\u89c2\u5bdf\u8005<\/strong><\/h2>\n\n\n\n<p>\u6700\u597d\u7684 CMO \u603b\u662f\u4f1a\u68c0\u67e5\u8425\u9500\u521b\u65b0\u7684\u524d\u6cbf\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u9700\u8981\u6709\u80fd\u529b\u8bc6\u522b\u65b0\u5174\u6280\u672f\u4ec0\u4e48\u65f6\u5019\u503c\u5f97\u6295\u8d44\u2014\u2014\u4ee5\u53ca\u4ec0\u4e48\u65f6\u5019\u907f\u5f00\u65f6\u5c1a\u3002 \u8fd9\u79cd\u9762\u5411\u672a\u6765\u7684\u601d\u7ef4\u65b9\u5f0f\u5c06\u786e\u4fdd\u516c\u53f8\u59cb\u7ec8\u5411\u524d\u53d1\u5c55\uff0c\u800c\u4e0d\u662f\u5728\u65b0\u5174\u8d8b\u52bf\u9762\u524d\u8fdf\u5230\u3002 \u4ed6\u4eec\u4e0d\u53ea\u662f\u968f\u6ce2\u9010\u6d41\uff0c\u800c\u662f\u7ee7\u7eed\u524d\u8fdb\uff0c\u5e2e\u52a9\u516c\u53f8\u6210\u4e3a\u672a\u6765\u5de8\u5927\u8d8b\u52bf\u548c\u5e73\u53f0\u7684\u65e9\u671f\u91c7\u7528\u8005\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Beth Comstock &#8211; \u901a\u7528\u7535\u6c14\u526f\u4e3b\u5e2d<\/strong><\/p>\n\n\n\n<p>\u201c\u5f53\u60a8\u542c\u5230\u8425\u9500\u65f6\uff0c\u5927\u591a\u6570\u4eba\u4f1a\u60f3\u5230\u5e7f\u544a\u3002 \u5f53\u7136\uff0c\u867d\u7136\u6211\u4eec\u8fd9\u6837\u505a\u4e86\uff0c\u4f46\u6211\u4eec\u786e\u4fdd\u8425\u9500\u5df2\u88ab\u91cd\u65b0\u5b9a\u4e49\u4e3a\u521b\u65b0\u3002 \u6211\u4eec\u5e0c\u671b\u6211\u4eec\u7684\u8425\u9500\u4eba\u5458\u6210\u4e3a\u2018\u63a5\u4e0b\u6765\u4f1a\u53d1\u751f\u4ec0\u4e48\u2019\u7684\u5021\u5bfc\u8005\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #7] \u6709\u8ba1\u5212\u7684\u5192\u9669\u8005<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u5904\u4e8e\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u60a8\u5c06\u9700\u8981\u627f\u62c5\u98ce\u9669\u4ee5\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u3002 \u76f2\u76ee\u7684\u98ce\u9669\u6700\u7ec8\u53ef\u80fd\u4f1a\u635f\u5bb3\u60a8\u7684\u516c\u53f8\uff0c\u4f46\u627f\u62c5\u7ecf\u8fc7\u8ba1\u7b97\u3001\u6570\u636e\u548c\u7814\u7a76\u652f\u6301\u7684\u98ce\u9669\u5c06\u6709\u52a9\u4e8e\u63a8\u52a8\u60a8\u7684\u516c\u53f8\u5411\u524d\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u627f\u62c5\u8fd9\u4e9b\u98ce\u9669\uff0c\u60a8\u751a\u81f3\u53ef\u80fd\u4e0d\u5f97\u4e0d\u4e0e\u5229\u76ca\u76f8\u5173\u8005\u548c\u4e0a\u7ea7\u6297\u8861\uff0c\u56e0\u6b64 CMO \u9700\u8981\u575a\u5f3a\u610f\u5fd7\u548c\u9762\u5bf9\u6000\u7591\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #8] \u52b1\u5fd7<\/strong><\/h2>\n\n\n\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u9876\u7ea7 CMO \u77e5\u9053\u4ed6\u4eec\u7684\u80fd\u529b\u53d6\u51b3\u4e8e\u4ed6\u4eec\u7684\u56e2\u961f\u3002 \u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u5e94\u8be5\u8058\u8bf7\u4e00\u652f\u51fa\u8272\u7684\u56e2\u961f\u5e76\u5c06\u5176\u7559\u7ed9\u4ed6\u4eec\u3002 \u4e00\u4f4d\u51fa\u8272\u7684 CMO \u53ef\u4ee5\u7528\u4ed6\u6216\u5979\u7684\u8a00\u8f9e\u3001\u884c\u52a8\u548c\u62b1\u8d1f\u6765\u6fc0\u52b1\u548c\u6fc0\u52b1\u4ed6\u7684\u56e2\u961f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8fd9\u4e5f\u4e0d\u4ec5\u4ec5\u662f\u8ba9\u522b\u4eba\u52aa\u529b\u5de5\u4f5c\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7075\u611f\u4e0e\u5e2e\u52a9\u4ed6\u4eba\u5728\u8425\u9500\u9886\u57df\u8fdb\u884c\u521b\u65b0\u6709\u5173\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #9] \u8010\u5fc3<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u8fd8\u4e0d\u77e5\u9053\uff0c\u8425\u9500\u6210\u529f\u5f88\u5c11\u4f1a\u5728\u4e00\u591c\u4e4b\u95f4\u53d1\u751f\u3002 \u8425\u9500\u6d3b\u52a8\u9700\u8981\u65f6\u95f4\u6765\u8ba1\u5212\uff0c\u5e76\u4e14\u4e00\u65e6\u4ed6\u4eec\u6295\u5165\u5e02\u573a\uff0c\u4ed6\u4eec\u5c31\u9700\u8981\u65f6\u95f4\u5f00\u59cb\u6709\u610f\u4e49\u7684\u8f6c\u6362\u3002 \u8c08\u5230 SEO\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u751a\u81f3\u66f4\u957f\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5f3a\u5927\u7684 CMO \u5e94\u8be5\u6709\u8db3\u591f\u7684\u8010\u5fc3\uff0c\u4e0d\u65ad\u6307\u5bfc\u56e2\u961f\u6210\u5458\u4e3a\u56fe\u7247\u6dfb\u52a0 alt \u6807\u7b7e\uff0c\u5e76\u8ba9\u8fd9\u4e9b Facebook \u5e7f\u544a\u6301\u7eed\u8fd0\u884c\u4e00\u6bb5\u65f6\u95f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #10] \u52c7\u6562<\/strong><\/h2>\n\n\n\n<p>\u5f53\u4e0b\u4e00\u4e2a\u5229\u57fa\u793e\u4ea4\u7f51\u7edc\u83b7\u5f97\u5173\u6ce8\u65f6\u2014\u2014\u4f60\u4f1a\u52c7\u6562\u5730\u5c1d\u8bd5\u5b83\u5417\uff1f \u4e3a\u5b83\u6295\u8d44\u5185\u5bb9\u521b\u4f5c\u600e\u4e48\u6837\uff1f<\/p>\n\n\n\n<p>\u6709\u65f6\uff0cCMO \u5fc5\u987b\u505a\u51fa\u52c7\u6562\u7684\u51b3\u5b9a\u3002 \u4ed6\u4eec\u7684\u51b3\u5b9a\u53ef\u80fd\u4f1a\u5e26\u6765\u79ef\u6781\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4e5f\u53ef\u80fd\u4e0d\u4f1a\u3002 \u5173\u952e\u662f\uff0c\u5f53\u5176\u4ed6\u6240\u6709 CMO \u90fd\u5728\u5bf9\u51b2\u4ed6\u4eec\u7684\u8d4c\u6ce8\u65f6\uff0c\u60a8\u5fc5\u987b\u613f\u610f\u5192\u9669\u4e00\u8bd5\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Linda Boff &#8211; \u901a\u7528\u7535\u6c14\u9996\u5e2d\u8425\u9500\u5b98<\/strong><\/p>\n\n\n\n<p>\u201c\u6709\u65f6\u4f60\u7684\u819d\u76d6\u64e6\u4f24\u4e86\uff0c\u4e00\u4e2a\u5e73\u53f0\u5c31\u4f1a\u6d88\u5931\uff0c\u4f46\u6211\u60f3\u8bf4\u4e0d\u53bb\u5c1d\u8bd5\u5b83\u7684\u98ce\u9669\u66f4\u5927\uff0c\u56e0\u4e3a\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\uff0c\u4f60\u4e0d\u77e5\u9053\u4ec0\u4e48\u4f1a\u5fc5\u7136\u8d77\u98de\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #11] \u75f4\u8ff7\u4e8e\u6210\u957f<\/strong><\/h2>\n\n\n\n<p>\u4e00\u4f4d\u51fa\u8272\u7684 CMO \u5c06\u59cb\u7ec8\u8003\u8651\u5982\u4f55\u63d0\u9ad8\u4e1a\u52a1\u7684\u5e95\u7ebf\u3002<\/p>\n\n\n\n<p>\u4f46\u629b\u5f00\u6536\u5165\u4e0d\u8c08\uff0c\u4f5c\u4e3a CMO\uff0c\u4f60\u5e94\u8be5\u80fd\u591f\u5c06\u4f60\u5bf9\u589e\u957f\u7684\u70ed\u7231\u5f15\u5bfc\u5230\u5176\u4ed6\u9014\u5f84\u3002 \u5982\u679c\u54c1\u724c\u9700\u8981\u6269\u5c55\u5230\u65b0\u7684\u4eba\u7fa4\uff0c\u6216\u7784\u51c6\u65b0\u7684\u5730\u7406\u4f4d\u7f6e\uff0c\u60a8\u5e94\u8be5\u4e3a\u6b64\u5236\u5b9a\u51e0\u4e2a\u8ba1\u5212\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #12] \u5916\u4ea4\u7684<\/strong><\/h2>\n\n\n\n<p>\u8425\u9500\u4e0d\u662f\u51ed\u7a7a\u8fdb\u884c\u7684\u3002 \u60a8\u9700\u8981\u4f9d\u9760 IT \u90e8\u95e8\u3001\u6cd5\u5f8b\u56e2\u961f\u548c\u516c\u53f8\u7684\u5176\u4ed6\u90e8\u95e8\u3002 \u8981\u6709\u6548\u5730\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u60a8\u9700\u8981\u901a\u8fc7\u5916\u4ea4\u624b\u6bb5\u4e0e\u6bcf\u4e2a\u56e2\u961f\u6253\u4ea4\u9053\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u90e8\u95e8\u4e4b\u95f4\u67b6\u8d77\u6865\u6881\u7684\u5de5\u4f5c\uff0c\u4ee5\u53ca\u60a8\u56e2\u961f\u7684\u751f\u6d3b\u2014\u2014\u4ee5\u53ca\u60a8\u7684\u751f\u6d3b\u2014\u2014\u5c06\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #13] \u8bb2\u6545\u4e8b\u7684\u4eba<\/strong><\/h2>\n\n\n\n<p>\u6c9f\u901a\u548c\u5206\u4eab\u5185\u90e8\u548c\u5916\u90e8\u6545\u4e8b\u5c06\u6709\u52a9\u4e8e\u63a8\u52a8\u516c\u53f8\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u662f\u901a\u8fc7\u5e2e\u52a9\u60a8\u5bfb\u627e\u65b0\u5ba2\u6237\u7684\u6709\u8da3\u6848\u4f8b\u7814\u7a76\uff0c\u8fd8\u662f\u901a\u8fc7\u6709\u6548\u9610\u660e\u60a8\u516c\u53f8\u7684\u5de5\u4f5c\u6216\u8bbe\u8ba1\u7406\u5ff5\u3002 \u4eba\u7c7b\u4e0e\u6545\u4e8b\u606f\u606f\u76f8\u5173\uff0c\u4f18\u79c0\u7684 CMO \u4f1a\u5bfb\u627e\u6709\u52a9\u4e8e\u4ea7\u751f\u65b0\u5ba2\u6237\u548c\u63d0\u9ad8\u516c\u53f8\u6838\u5fc3\u4ef7\u503c\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<p><strong>Lee Applbaum &#8211; Patron \u9996\u5e2d\u8425\u9500\u5b98<\/strong><\/p>\n\n\n\n<p>\u201c\u4ed6\u4eec\u60f3\u4e86\u89e3\u5386\u53f2\u3002\u4ed6\u4eec\u60f3\u4e86\u89e3\u54c1\u724c\u7684\u771f\u5b9e\u6027\u548c\u5b8c\u6574\u6027\u3002\u4e5f\u8bb8\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u60f3\u4e0e\u4ed6\u4eba\u5206\u4eab\u80cc\u666f\u6545\u4e8b\uff0c\u56e0\u4e3a\u8fd9\u8d4b\u4e88\u4e86\u4ed6\u4eec\u56fa\u6709\u7684\u53ef\u4fe1\u5ea6\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #14] \u5fc3\u80f8\u5f00\u9614<\/strong><\/h2>\n\n\n\n<p>\u60a8\u6700\u4e0d\u60f3\u505a\u7684\u5c31\u662f\u6210\u4e3a\u56fa\u6267\u7684 CMO\u3002 \u5e76\u975e\u6bcf\u4e2a\u65b0\u5e94\u7528\u7a0b\u5e8f\u90fd\u662f\u4e00\u79cd\u65f6\u5c1a\uff0c\u4e5f\u4e0d\u662f\u6bcf\u4e2a\u65b0\u6d41\u884c\u8bed\u90fd\u5e94\u8be5\u88ab\u89c6\u4e3a\u6beb\u65e0\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u8425\u9500\u4e16\u754c\u662f\u6d41\u52a8\u7684\u3001\u4ee4\u4eba\u5174\u594b\u7684\uff0c\u6240\u4ee5\u6bcf\u4e2a CMO \u7684\u7b56\u7565\u90fd\u5e94\u8be5\u6a21\u4eff\u8fd9\u4e9b\u7279\u5f81\u3002 \u5bf9\u5e02\u573a\u8d8b\u52bf\u4fdd\u6301\u5f00\u653e\u7684\u6001\u5ea6\uff0c\u56e0\u4e3a\u5982\u679c\u60a8\u7684\u8425\u9500\u7b56\u7565\u6ca1\u6709\u53d1\u5c55 &#8211; \u5b83\u6b63\u5728\u6d88\u4ea1\u3002<\/p>\n\n\n\n<p><strong>Doug Collier &#8211; La-Z-Boy \u7684\u524d\u9996\u5e2d\u8425\u9500\u5b98<\/strong><\/p>\n\n\n\n<p>\u201c\u4e16\u754c\u53d8\u5316\u5982\u6b64\u4e4b\u5feb\uff0c\u7279\u522b\u662f\u4ece\u8425\u9500\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5982\u679c\u4f60\u5bf9\u5b66\u4e60\u65b0\u4e8b\u7269\u4e0d\u611f\u5174\u8da3\uff0c\u4f60\u5f88\u5feb\u5c31\u4f1a\u88ab\u629b\u5728\u4e00\u8fb9\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #15] T \u578b\u8425\u9500\u4eba\u5458<\/strong><\/h2>\n\n\n\n<p>\u201cT \u578b\u8425\u9500\u4eba\u5458\u201d\u662f\u7531 Moz \u7684 Rand Fishkin \u7b49\u8425\u9500\u4e13\u5bb6\u63d0\u51fa\u5e76\u8ba8\u8bba\u7684\u6982\u5ff5\u3002 \u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u8fd9\u610f\u5473\u7740\u8425\u9500\u4eba\u5458\u5e94\u8be5\u5bf9\u5e7f\u6cdb\u7684\u4e3b\u9898\uff08\u4ece\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u6e20\u9053\u6784\u5efa\u5230 HTML \u7f16\u7801\uff09\u6709\u57fa\u672c\u7684\u4e86\u89e3\uff0c\u540c\u65f6\u5bf9\u4e00\u4e2a\u6216\u51e0\u4e2a\u8425\u9500\u9886\u57df\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0cT \u578b\u8425\u9500\u4eba\u5458\u662f\u4e07\u4e8b\u901a\uff0c\u9664\u4e86\u5728\u4ed6\u6216\u5979\u5b8c\u5168\u6447\u6eda\u7684\u51e0\u4e2a\u7279\u5b9a\u9886\u57df\u3002<\/p>\n\n\n\n<p><strong>Rand Fishkin &#8211; Moz \u521b\u59cb\u4eba<\/strong><\/p>\n\n\n\n<p>\u201c\u6211\u4e0d\u77e5\u9053\u662f\u4e0d\u662f\u6bcf\u4e2a\u56e2\u961f\u6216\u6bcf\u4e2a\u8425\u9500\u4eba\u5458\u90fd\u9700\u8981\u4e3a [T \u578b\u7f51\u7edc\u8425\u9500\u4eba\u5458]\u800c\u52aa\u529b\uff0c\u4f46\u6211\u786e\u4fe1\uff0c\u5f53\u6211\u4e3a\u5176\u4ed6\u516c\u53f8\u63d0\u4f9b\u5efa\u8bae\u4ee5\u53ca\u968f\u7740 Moz \u7684\u53d1\u5c55\u58ee\u5927\u65f6\uff0c\u6211\u8ba4\u4e3a\u8fd9\u5c06\u7ee7\u7eed\u6210\u4e3a\u6211\u8ba4\u4e3a\u7684\u7279\u8d28\u4e3a\u548c\u63a8\u8350\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #16] \u6280\u672f\u5a34\u719f<\/strong><\/h2>\n\n\n\n<p>\u5e76\u975e\u6bcf\u4e2a CMO \u90fd\u80fd\u7f16\u7801\u2014\u2014\u5766\u7387\u5730\u8bf4\uff0c\u5f88\u591a\u4eba\u6c38\u8fdc\u4e0d\u9700\u8981\u3002 \u4f46\u662f\uff0c\u5bf9\u60a8\u7684\u6280\u672f\u505a\u51fa\u53ef\u9760\u51b3\u7b56\u7684\u552f\u4e00\u65b9\u6cd5\u662f\u4e86\u89e3\u6280\u672f\u524d\u666f\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u60a8\u5fc5\u987b\u5b66\u4e60\u4f7f\u7528\u5341\u79cd\u4e0d\u540c\u7684\u8bed\u8a00\u8fdb\u884c\u7f16\u7801\uff0c\u4f46\u60a8\u5e94\u8be5\u82b1\u65f6\u95f4\u4e86\u89e3\u7f16\u7801\u8bed\u8a00\u3001\u6846\u67b6\u548c\u6280\u672f\uff0c\u4ee5\u4e86\u89e3\u5b83\u4eec\u7684\u6700\u4f73\u7528\u9014\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #17] \u591a\u6e20\u9053\u7406\u89e3<\/strong><\/h2>\n\n\n\n<p>\u4ec5\u4ec5\u638c\u63e1\u4e00\u4e2a\u6280\u672f\u9886\u57df\u662f\u4e0d\u591f\u7684\u3002 \u4f5c\u4e3a CMO\uff0c\u60a8\u9700\u8981\u5177\u5907\u8de8\u591a\u4e2a\u6e20\u9053\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002 \u719f\u6089 Twitter\u3001Pinterest \u548c YouTube\uff0c\u540c\u65f6\u82b1\u65f6\u95f4\u7814\u7a76\u6d88\u8d39\u8005\u5982\u4f55\u4f7f\u7528\u6e38\u620f\u673a\u6d4f\u89c8\u7f51\u7edc\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u5982\u679c\u5b58\u5728\u8425\u9500\u6e20\u9053\uff0c\u60a8\u5e94\u8be5\u5f7b\u5e95\u4e86\u89e3\u5b83\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #18] \u4e13\u6ce8\u4e8e\u6536\u5165<\/strong><\/h2>\n\n\n\n<p>\u6536\u5165\u662f\u4efb\u4f55\u4f01\u4e1a\u6700\u91cd\u8981\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u521b\u9020\u6027\u662f\u5de5\u4f5c\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4f46\u9876\u7ea7 CMO \u59cb\u7ec8\u4f1a\u5c06\u4ed6\u6216\u5979\u7684\u51b3\u5b9a\u4e0e\u6295\u8d44\u56de\u62a5\u7387\u8054\u7cfb\u8d77\u6765\u3002 \u56e0\u6b64\uff0c\u5c06\u60a8\u7684\u521b\u65b0\u5f15\u5bfc\u5230\u521b\u6536\u6d3b\u52a8\u4e2d\uff0c\u5e76\u8fc5\u901f\u53d6\u6d88\u65e0\u52a9\u4e8e\u516c\u53f8\u76c8\u5229\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>Carrie Palin &#8211; Box \u9996\u5e2d\u8425\u9500\u5b98\u517c\u9ad8\u7ea7\u526f\u603b\u88c1<\/strong><\/p>\n\n\n\n<p>\u201c\u6211\u7684\u56e2\u961f\u6b63\u5728\u5c06\u6211\u4eec\u5bf9\u8425\u9500\u6e20\u9053\u7684\u627f\u8bfa\u9010\u5e74\u589e\u52a0\u4e00\u500d\uff0c\u800c\u6295\u8d44\u5374\u6ca1\u6709\u589e\u52a0\u4e00\u500d\u3002\u8fd9\u5bf9\u6211\u4eec\u6765\u8bf4\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u5317\u6781\u661f\uff0c\u6211\u4eec\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u552f\u4e00\u65b9\u6cd5\u662f\u660e\u786e\u5730\u5c06\u5176\u964d\u4f4e\u5230\u6709\u9650\u7684\u6c34\u5e73\uff0c\u6211\u4eec\u6240\u505a\u7684\u4e00\u5207\u7684\u8868\u73b0\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #19] \u8bbe\u8ba1\u4e4b\u773c<\/strong><\/h2>\n\n\n\n<p>\u660e\u661f CMO \u4e0d\u9700\u8981\u662f\u524d\u7aef\u8bbe\u8ba1\u738b\u724c\u2014\u2014\u4f46\u4ed6\u4eec\u5e94\u8be5\u5bf9\u516c\u53f8\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u8bbe\u8ba1\u7684\u72b6\u6001\u6709\u8bdd\u8981\u8bf4\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u4f7f\u8be5\u8f93\u5165\u6709\u7528\uff0c\u60a8\u9700\u8981\u5bf9\u8bbe\u8ba1\u53ca\u5176\u5728\u7528\u6237\u4f53\u9a8c\u4e2d\u7684\u4f5c\u7528\u6709\u6df1\u523b\u7684\u7406\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #20] \u4e00\u4e2a\u5b9e\u9a8c\u6027\u7684\u5934\u8111<\/strong><\/h2>\n\n\n\n<p>\u73b0\u4ee3\u8425\u9500\u5de5\u5177\u8d4b\u4e88 CMO \u6d4b\u8bd5\u3001\u6d4b\u8bd5\u3001\u518d\u6d4b\u8bd5\u7684\u80fd\u529b\u3002 \u6240\u4ee5\u4ed6\u4eec\u771f\u7684\u5e94\u8be5\u8fd9\u6837\u505a\u3002<\/p>\n\n\n\n<p>\u7cbe\u660e\u7684 CMO \u77e5\u9053\u5fae\u5c0f\u7684\u53d8\u5316\u53ef\u4ee5\u4ea7\u751f\u5de8\u5927\u7684\u5dee\u5f02\uff0c\u56e0\u6b64\u4ed6\u4eec\u5c06\u5bf9\u4ece\u5e7f\u544a\u5230\u8425\u9500\u7535\u5b50\u90ae\u4ef6\u4e2d\u5b57\u4f53\u5927\u5c0f\u7684\u6240\u6709\u5185\u5bb9\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #21] \u6570\u636e\u7d20\u517b<\/strong><\/h2>\n\n\n\n<p>\u6570\u5b57\u6c38\u8fdc\u4e0d\u4f1a\u8bf4\u8c0e\uff0c\u56e0\u6b64\u8ba4\u771f\u7684 CMO \u6781\u5c11\u4f1a\u4e0e\u6570\u636e\u6240\u663e\u793a\u7684\u5185\u5bb9\u80cc\u9053\u800c\u9a70\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u540d\u52aa\u529b\u7684 CMO\uff0c\u60a8\u5e94\u8be5\u80fd\u591f\u4ece\u5206\u6790\u5de5\u5177\u4e2d\u6536\u96c6\u6570\u636e\uff0c\u5c3d\u53ef\u80fd\u5c06\u5176\u7eb3\u5165\u60a8\u7684\u51b3\u7b56\uff0c\u5e76\u6839\u636e\u51fa\u73b0\u7684\u4efb\u4f55\u65b0\u6570\u636e\u7ee7\u7eed\u8c03\u6574\u4e00\u5207\u3002<\/p>\n\n\n\n<p><strong>Stuart MacDonald &#8211; FreshBooks \u524d\u9996\u5e2d\u8425\u9500\u5b98<\/strong><\/p>\n\n\n\n<p>\u201c\u8ddf\u8e2a\u8425\u9500\u662f\u4e00\u79cd\u6587\u5316\u3002 \u8981\u4e48\u8ddf\u8e2a\u5f88\u91cd\u8981\uff0c\u8981\u4e48\u4e0d\u91cd\u8981\u3002 \u4f60\u5728\u4e00\u4e2a\u8425\u5730\u6216\u53e6\u4e00\u4e2a\u8425\u5730\u3002 \u8981\u4e48\u60a8\u662f\u5206\u6790\u578b\u548c\u6570\u636e\u9a71\u52a8\u578b\u7684\uff0c\u8981\u4e48\u6309\u7167\u60a8\u8ba4\u4e3a\u6709\u6548\u7684\u65b9\u5f0f\u884c\u4e8b\u3002 \u51ed\u76f4\u89c9\u884c\u4e8b\u7684\u4eba\u662f\u9519\u7684\u3002\u201d<\/p>\n\n\n\n<p>[\u6765\u6e90]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #22] \u6279\u5224\u6027\u601d\u7ef4<\/strong><\/h2>\n\n\n\n<p>\u867d\u7136\u81ea\u53d1\u6027\u548c\u521b\u65b0\u6709\u5176\u4e00\u5e2d\u4e4b\u5730\uff0c\u4f46 CMO \u9700\u8981\u63a7\u5236\u4ed6\/\u5979\u7684\u56e2\u961f\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6d3b\u52a8\u7684\u6700\u7ec8\u76ee\u6807\u662f\u4ec0\u4e48\uff1f \u4e3a\u4ec0\u4e48\u6d4b\u8bd5\u8fd9\u4e2a\u65b0\u6e20\u9053\u7684\u4f18\u52bf\uff1f \u8fd9\u9879\u65b0\u6d3b\u52a8\u5982\u4f55\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u53d7\u76ca\uff1f \u6211\u4eec\u751a\u81f3\u5728\u6280\u672f\u4e0a\u80fd\u591f\u6267\u884c\u6b64\u64cd\u4f5c\u5417\uff1f \u6bcf\u5f53\u63d0\u51fa\u4e00\u4e2a\u60f3\u6cd5\u65f6\uff0c\u8fd9\u4e9b\u90fd\u662f\u503c\u5f97\u63d0\u51fa\u7684\u4e00\u4e9b\u5173\u952e\u95ee\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>[\u7279\u8d28 #23] \u7cbe\u901a\u9500\u552e<\/strong><\/h2>\n\n\n\n<p>\u9500\u552e\u548c\u8425\u9500\u4e4b\u95f4\u7684\u754c\u9650\u53d8\u5f97\u8d8a\u6765\u8d8a\u6a21\u7cca\u2014\u2014\u4f46\u8425\u9500\u4eba\u5458\u4e0d\u662f\u9500\u552e\u4eba\u5458\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u4f5c\u4e3a\u4e00\u540d 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