{"id":19447,"date":"2024-09-03T10:58:26","date_gmt":"2024-09-03T02:58:26","guid":{"rendered":"http:\/\/cxounion.cn\/?p=19447"},"modified":"2024-09-03T10:58:30","modified_gmt":"2024-09-03T02:58:30","slug":"%e3%80%90cxo%e8%a7%82%e7%82%b9%e3%80%91cmo%e8%bd%ac%e5%9e%8b%e5%bf%85get%e7%9a%846%e5%a4%a7%e6%8a%80%e8%83%bd","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2024\/09\/03\/%e3%80%90cxo%e8%a7%82%e7%82%b9%e3%80%91cmo%e8%bd%ac%e5%9e%8b%e5%bf%85get%e7%9a%846%e5%a4%a7%e6%8a%80%e8%83%bd\/","title":{"rendered":"\u3010CXO\u89c2\u70b9\u3011CMO\u8f6c\u578b\u5fc5get\u76846\u5927\u6280\u80fd"},"content":{"rendered":"\n<p><a href=\"https:\/\/zhida.zhihu.com\/search?q=%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u6570\u5b57\u8425\u9500<\/a>\u7684\u7206\u70b8\u5f0f\u53d1\u5c55\u8d4b\u4e88\u5ba2\u6237\u66f4\u591a\u7684\u81ea\u4e3b\u6743\uff0c\u8425\u9500\u521b\u65b0\u4e5f\u5448\u73b0\u4e0d\u65ad\u52a0\u901f\u7684\u8d8b\u52bf\uff0c\u6240\u6709\u4e00\u5207\u90fd\u5bf9\u53d7\u4f17\u4f53\u9a8c\u548c\u53d7\u4f17\u671f\u671b\u6709\u7740\u6df1\u8fdc\u5f71\u54cd\u3002\u9a71\u52a8\u5ba2\u6237\u9700\u6c42\u4e0d\u4ec5\u4f9d\u8d56\u4e8e\u6700\u4f73\u7684\u521b\u610f\u6587\u6848\u6216\u6709\u8da3\u7684\u6807\u8bed\uff0c\u800c\u662f\u66f4\u591a\u5730\u57fa\u4e8e\u5bf9\u5ba2\u6237\u5fc3\u7406\u5c42\u9762\uff0c\u751a\u81f3\u662f\u4eba\u7c7b\u5b66\u5c42\u9762\u7684\u7406\u89e3\u4e0e\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u5982\u679c\u8fd8\u575a\u6301\u7528\u66fe\u7ecf\u4e00\u8d2f\u7684\u65b9\u5f0f\u6765\u523a\u6fc0\u9700\u6c42\u7684\u4ea7\u751f\uff0c\u90a3\u5c31\u662f\u4f5c\u6b7b\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u5fc5\u987b\u627e\u5230\u521b\u65b0\u7684\u65b9\u5f0f\u6765\u5438\u5f15\u5ba2\u6237\u3002\u8bb8\u591a\u54c1\u724c\u4e5f\u610f\u8bc6\u5230\u521b\u65b0\u7684\u7b2c\u4e00\u6b65\u662f\u91cd\u65b0\u6784\u601d\u6574\u4e2a\u7ec4\u7ec7\u67b6\u6784\uff0c\u4e5f\u5c31\u662f\u8bf4\u8981\u4ece\u5185\u90e8\u5f00\u59cb\u8fdb\u884c<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E7%A0%B4%E5%9D%8F%E6%80%A7%E5%88%9B%E6%96%B0&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u7834\u574f\u6027\u521b\u65b0<\/a>\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"300\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-38.png\" alt=\"\" class=\"wp-image-19448\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-38.png 600w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-38-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>\u3000\u3000\u800c\u63a5\u4e0b\u6765\u70b9\u71c3\u8fd9\u573a\u521b\u65b0\u578b\u53d8\u9769\u7684\u5c06\u662f\u5904\u4e8e\u8f6c\u578b\u671f\u7684CMO\u4eec\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u798f\u5e03\u65af\u9996\u5e2d\u6d1e\u5bdf\u5b98\u53caCMO\u5b9e\u8df5\u9886\u5bfc\u8005Bruce Rogers\u6700\u8fd1\u63d0\u4f9b\u4e86\u6709\u5173\u8f6c\u578b\u671fCMO<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E7%8B%AC%E7%89%B9%E6%8A%80%E8%83%BD&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u72ec\u7279\u6280\u80fd<\/a>\u7684\u6d1e\u5bdf\uff0c\u5e76\u9610\u8ff0\u4e86\u8fd9\u4e9b\u6280\u80fd\u5982\u4f55\u5c06\u4ed6\u4eec\u4e0e\u5176\u4ed6CMO\u533a\u522b\u5f00\u6765\u3002<\/p>\n\n\n\n<p><strong><em>\u3000\u3000\u201c\u8f6c\u578bCMO\u4eec\u5bf9\u4e8e\u4f01\u4e1a\u589e\u957f\u6760\u6746\u6709\u7740\u5168\u9762\u7684\u4e86\u89e3\uff0c\u4ed6\u4eec\u6df1\u523b\u6d1e\u5bdf\u5230\u8fd9\u4e9b\u6760\u6746\u7684\u91cd\u8981\u6027\u548c\u4ef7\u503c, \u4ed6\u4eec\u4e5f\u6e05\u695a\u5982\u4f55\u5c06\u8fd9\u4e9b\u8ba4\u77e5\u8f6c\u5316\u4e3a\u4f01\u4e1a\u5c42\u9762\u5e7f\u6cdb\u7684\u884c\u52a8\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8\u4f01\u4e1a\u6574\u4f53\u7684\u6267\u884c\u3002\u201d<\/em><\/strong><\/p>\n\n\n\n<p>\u3000\u3000\u2014Bruce Rogers<\/p>\n\n\n\n<p>\u3000\u3000\u540c\u65f6\uff0cBruce Rogers\u63d0\u51fa\u4e86\u4e09\u4e2a\u8f6c\u578bCMO\u5fc5\u987b\u5173\u6ce8\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<p>\u3000\u30001) \u5728\u6211\u7684\u8425\u9500<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E5%B7%A5%E5%85%B7%E7%AE%B1&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u5de5\u5177\u7bb1<\/a>\u91cc\uff0c\u54ea\u4e9b\u8425\u9500\u5de5\u5177\u662f\u5bf9\u5ba2\u6237\u6700\u6709\u6548\u7684?<\/p>\n\n\n\n<p>\u3000\u30002) \u8425\u9500\u5de5\u5177\u5982\u4f55\u4e0e\u5176\u4ed6\u529f\u80fd\u6027\u5de5\u5177\u914d\u5408\u8d77\u6765\u4f7f\u7528\uff0c\u4ee5\u63a8\u52a8\u6574\u4f53\u7ecf\u8425\u6210\u679c\u7684\u63d0\u5347?<\/p>\n\n\n\n<p>\u3000\u30003) \u6211\u5982\u4f55\u8f6c\u53d8\u6574\u4e2a\u516c\u53f8\u4e3a\u5ba2\u6237\u5e26\u6765\u65e0\u7f1d\u5e76\u80fd\u521b\u9020\u4ef7\u503c\u7684\u4f53\u9a8c?<\/p>\n\n\n\n<p>\u3000\u3000\u4efb\u4f55\u4eba\u5728\u9009\u62e9\u521b\u65b0\u7684\u65f6\u5019\uff0c\u5185\u5fc3\u6216\u591a\u6216\u5c11\u90fd\u6709\u7740\u63a5\u89e6\u65b0\u4e8b\u7269\u3001\u9762\u5bf9\u65b0\u60c5\u51b5\u7684\u6050\u60e7\u3002\u800c\u51cf\u8f7b\u6050\u60e7\u7684\u552f\u4e00\u529e\u6cd5\u5c31\u662f\u8ba9\u81ea\u5df1\u53d8\u5f97\u5f3a\u5927\uff0c\u4e0d\u65ad\u5b66\u4e60\uff0c\u4e0e\u65f6\u4ff1\u8fdb\u3002\u8fd9\u91cc\u7b80\u5355\u4ecb\u7ecd\u51e0\u4e2a\u8f6c\u578bCMO\u5fc5\u987bget\u7684\u5173\u952e\u6280\u80fd\uff1a<\/p>\n\n\n\n<p><strong>\u3000\u30001. \u7cbe\u5e72\u673a\u654f<\/strong><\/p>\n\n\n\n<p>\u3000\u3000\u8f6c\u578bCMO\u5fc5\u987b\u5177\u6709\u7cbe\u5e72\u3001\u673a\u654f\u7684\u7279\u8d28\uff0c\u5e76\u4e14\u80fd\u591f\u5728\u6267\u884c\u7b56\u7565\u65f6\u5207\u5b9e\u8fd0\u7528\u8fd9\u4e9b\u7279\u8d28\u3002\u540c\u65f6\uff0c\u786e\u4fdd\u4e0d\u540c\u90e8\u95e8\u4e4b\u95f4\u6240\u6267\u884c\u7684<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E8%AE%A1%E5%88%92%E8%A1%A8&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ba1\u5212\u8868<\/a>\u7684\u4e00\u81f4\u6027\uff0c\u4e0d\u7edf\u4e00\u7684\u65f6\u95f4\u8282\u70b9\u662f\u4e0d\u5408\u7406\u7684\uff0c\u8fd9\u5c31\u597d\u6bd4\u8ba9IT\u90e8\u95e8\u641e\u4e2a\u4e24\u5468\u51b2\u523a\uff0c\u4f46\u8425\u9500\u90e8\u95e8\u5374\u4e0d\u7d27\u4e0d\u6162\u5730\u8fdb\u884c\u7740\u4e3a\u671f\u516d\u4e2a\u6708\u7684\u9a6c\u62c9\u677e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pic3.zhimg.com\/80\/77fb83ebc96ec0a57a23a3aba71efe22_1440w.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u3000\u30002.&nbsp;<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E7%BB%93%E6%9E%9C%E5%AF%BC%E5%90%91&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u7ed3\u679c\u5bfc\u5411<\/a><\/strong><\/p>\n\n\n\n<p>\u3000\u3000\u8f6c\u578bCMO\u90fd\u662f\u7ed3\u679c\u5bfc\u5411\u578b\u7684\uff0c\u4ed6\u4eec\u901a\u8fc7\u4e0e\u4e1a\u7ee9\u8868\u73b0\u76f8\u8054\u7cfb\u7684KPI\u6307\u6807\u6765\u8861\u91cf\u662f\u5426\u53d6\u5f97\u8425\u9500\u6210\u529f\u3002\u8fd9\u7c7bCMO\u5bf9\u4e8e\u4f01\u4e1a\u8fd0\u4f5c\u6709\u7740\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u5584\u4e8e\u8fd0\u7528\u5206\u6790\u6765\u89e3\u51b3\u95ee\u9898\uff0c\u5e76\u4e14\u80fd\u591f\u6fc0\u52b1\u4ed6\u4eba\u884c\u52a8\u3002\u4ed6\u4eec\u5728\u4f01\u4e1a\u5185\u5efa\u7acb\u4e86\u4e00\u79cd<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E6%89%A7%E8%A1%8C%E5%8A%9B%E6%96%87%E5%8C%96&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u6267\u884c\u529b\u6587\u5316<\/a>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pica.zhimg.com\/80\/e619c3be03fd68986cbdc98fd4aa9a68_1440w.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u3000\u30003. \u6253\u901a\u7ec4\u7ec7\u5185\u90e8\u5404\u73af\u8282\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n<p>\u3000\u3000\u8f6c\u578bCMO\u4e0d\u4ec5\u9700\u8981\u914d\u5408CEO\u53d1\u5c55\u4e1a\u52a1\uff0c\u8fd8\u9700\u8981\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5b64\u5c9b\uff0c\u589e\u5f3a\u5185\u90e8\u5404\u90e8\u95e8\u548c\u6280\u672f\u5806\u6808\u7684\u8054\u7cfb\u3002\u901a\u8fc7\u5feb\u901f\u8bc6\u522b\u548c\u89e3\u51b3\u90a3\u4e9b\u6d6a\u8d39\u65f6\u95f4\u7684\u95ee\u9898\u53ca<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E4%BC%81%E4%B8%9A%E5%8F%91%E5%B1%95%E7%93%B6%E9%A2%88&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f01\u4e1a\u53d1\u5c55\u74f6\u9888<\/a>\uff0c\u8f6c\u578bCMO\u80fd\u591f\u79ef\u805a\u52a8\u529b\u9a71\u52a8\u4f01\u4e1a\u6210\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pic3.zhimg.com\/80\/fa17b395f42414f31cfe845825512db8_1440w.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u3000\u30004. \u5f15\u5bfc\u4f01\u4e1a\u5927\u8303\u56f4\u53d8\u9769\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n<p>\u3000\u3000\u4e3a\u4e86\u5f15\u5bfc<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E7%BB%84%E7%BB%87%E5%8F%98%E9%9D%A9&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u7ec4\u7ec7\u53d8\u9769<\/a>\uff0cCMO\u5fc5\u987b\u80fd\u591f\u4e0e\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u3001\u7ecf\u7406\u548c\u56e2\u961f\u6253\u4ea4\u9053\uff0c\u8fd9\u662f\u4e2a\u5fc5\u5907\u6280\u80fd\u3002\u4e0d\u7ba1\u662f\u4e0eHR\u5408\u4f5c\u5efa\u7acb\u96c7\u4e3b\u54c1\u724c\uff0c\u8fd8\u662f\u4e0e<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E5%AE%A2%E6%88%B7%E6%9C%8D%E5%8A%A1%E9%83%A8&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba2\u6237\u670d\u52a1\u90e8<\/a>\u5408\u4f5c\u8bbe\u8ba1\u95ee\u5377\u6765\u6536\u96c6\u548c\u5206\u6790\u65b0\u4ea7\u54c1\/\u670d\u52a1\u7684\u6570\u636e\uff0c\u8f6c\u578bCMO\u9700\u8981\u4e0e\u5176\u4ed6\u90e8\u95e8\u901a\u529b\u5408\u4f5c\u3002\u4ed6\u4eec\u5fc5\u987b\u4e0eIT\u3001HR\u4ee5\u53ca\u8d22\u52a1\u90e8\u95e8\u4fdd\u6301\u5207\u5b9e\u9891\u7e41\u7684\u4e92\u52a8\uff0c\u4ee5\u786e\u4fdd\u6574\u4e2a\u4f01\u4e1a\u6b63\u4e3a\u521b\u5efa\u6709\u4ef7\u503c\u7684<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E5%AE%A2%E6%88%B7%E4%BD%93%E9%AA%8C&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u800c\u52aa\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pic1.zhimg.com\/80\/ff7594dca1f8e622c5c2afd7fab66522_1440w.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u3000\u30005. \u5bf9<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E6%B6%88%E8%B4%B9%E8%80%85%E8%A1%8C%E4%B8%BA&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8d39\u8005\u884c\u4e3a<\/a>\u548c\u51b3\u7b56\u8def\u5f84\u7684\u6df1\u5ea6\u4e86\u89e3<\/strong><\/p>\n\n\n\n<p>\u3000\u3000\u8f6c\u578bCMO\u7684\u5de5\u4f5c\u8fdc\u4e0d\u6b62\u9f13\u6363\u9f13\u6363\u6570\u636e\uff0c\u5b9e\u9645\u4e0a\u4ed6\u4eec\u9700\u8981\u4e0e\u5ba2\u6237\u4ea4\u6d41\uff0c\u5e76\u4e14\u8fdb\u884c\u6df1\u5165\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u3002\u4ed6\u4eec\u4f1a\u95ee\u5ba2\u6237\uff0c\u201c\u6211\u4eec\u662f\u5426\u6709\u9700\u8981\u6539\u5584\u7684\u5730\u65b9?\u201d\u8fd9\u4e9bCMO\u4e0d\u4ec5\u5173\u6ce8\u5e38\u89c4\u7684<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E8%90%A5%E9%94%80%E6%8C%87%E6%A0%87&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u8425\u9500\u6307\u6807<\/a>\uff0c\u4e5f\u4f1a\u540c\u65f6\u8bc4\u4f30\u4f01\u4e1a\u662f\u5982\u4f55\u5438\u5f15\u5ba2\u6237\u5173\u6ce8\u7684\u3002\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u75db\u70b9\u4ee5\u53ca\u6574\u4e2a<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E8%B4%AD%E4%B9%B0%E5%86%B3%E7%AD%96&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d2d\u4e70\u51b3\u7b56<\/a>\u6d41\u7a0b\uff0c\u8f6c\u578bCMO\u80fd\u591f\u521b\u5efa\u4e00\u4e2a\u7b80\u5355\u4f46\u4ee4\u4eba\u4fe1\u670d\u7684<a href=\"https:\/\/zhida.zhihu.com\/search?q=%E5%93%81%E7%89%8C%E6%95%85%E4%BA%8B&amp;zhida_source=entity&amp;is_preview=1\" target=\"_blank\" rel=\"noreferrer noopener\">\u54c1\u724c\u6545\u4e8b<\/a>\u6765\u5438\u5f15\u5ba2\u6237\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pica.zhimg.com\/80\/a89bb12775d45b4bdfc38a805a08253a_1440w.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u3000\u30006. 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