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Diego Scotti\u5219\u4f18\u5148\u91cd\u89c6\u8425\u9500\u56e2\u961f\u4eba\u5458\u591a\u6837\u5316\u3002\u4ed6\u7684AdFellows\u9879\u76ee\u662f\u4e00\u4e2a\u57f9\u8bad\u9879\u76ee\uff0c\u5e2e\u52a9\u5404\u79cd\u80cc\u666f\u7684\u5e74\u8f7b\u4eba\u624d\u5230\u5a01\u745e\u68ee\u53ca\u5408\u4f5c\u673a\u6784\u5b9e\u4e60\u3002\u8be5\u9879\u76ee\u5341\u5206\u6210\u529f\uff0c\u4e3a\u6574\u4e2a\u884c\u4e1a\u6811\u7acb\u4e86\u699c\u6837\u3002\u6700\u8fd1\uff0c\u7f8e\u56fd\u8fd0\u901a\u548cAnheuser-Busch\u4e5f\u52a0\u5165\u8be5\u9879\u76ee\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"413\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-47.png\" alt=\"\" class=\"wp-image-19480\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-47.png 640w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-47-300x194.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>\u8054\u5408\u5229\u534e\u7684Keith Weed\u8fde\u7eed\u7b2c3\u5e74\u95ee\u9f0e\u699c\u9996\u3002\u56fe\u7247\u6765\u6e90\uff1a Forbes Video<\/p>\n\n\n\n<p>Lucio\u5728Facebook\u63a8\u52a8\u591a\u5143\u5316\u548c\u5305\u5bb9\u5316\u7684\u5de5\u4f5c\u65b9\u5f0f\u57fa\u672c\u548c\u5728\u60e0\u666e\u4f9b\u804c\u65f6\u4e00\u6837\u3002Facebook\u662f\u5ba3\u4f20\u5973\u6027\u52a0\u5165\u8463\u4e8b\u4f1a\u7684\u9879\u76eeFree the Bid\u7684\u521d\u59cb\u8d5e\u52a9\u65b9\u3002\u5728Lucio\u7684\u9886\u5bfc\u4e0b\uff0c\u8be5\u516c\u53f8\u73b0\u5728\u8fd8\u8d5e\u52a9\u4e86Free the Work\u9879\u76ee\u3002\u540e\u8005\u7684\u5b97\u65e8\u662f\u63d0\u9ad8\u7535\u5f71\u5236\u7247\u884c\u4e1a\u4e2d\u5973\u6027\u3001\u8de8\u6027\u522b\u8005\u3001\u65e0\u6027\u522b\u8005\u548c\u4ee3\u8868\u5ea6\u4e0d\u8db3\u7684\u521b\u610f\u4eba\u58eb\u6570\u91cf\u3002<\/p>\n\n\n\n<p>Jennifer Sey\u6b63\u5728\u5de9\u56faLevi\u2019s\u7684\u6587\u5316\u5f71\u54cd\u529b\uff0c\u4e3a\u8be5\u54c1\u724c\u6253\u9020\u4e86\u6709\u6df1\u5ea6\u3001\u8ffd\u6c42\u8fdb\u6b65\uff0c\u652f\u6301\u5305\u5bb9\uff0c\u652f\u6301\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u81ea\u6211\u8868\u8fbe\u7684\u5f62\u8c61\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u793e\u4f1a\u4e8b\u4e1a\u5916\uff0c CMO\u8fd8\u5728\u5176\u4ed6\u9886\u57df\u53d1\u6325\u5f71\u54cd\u529b\uff0c\u63a8\u52a8\u4f01\u4e1a\u8f6c\u578b\uff0c\u6309\u7167\u6d88\u8d39\u8005\u8981\u6c42\u3001\u9700\u8981\u548c\u8d2d\u7269\u559c\u597d\u7684\u8f6c\u53d8\u6765\u5b9e\u73b0\u589e\u957f\u3002\u4f8b\u5982\uff0c\u73b0\u4ee3\u6c7d\u8f66\u7f8e\u56fd\u7684Dean Evans\u5c06\u8d2d\u8f66\u4f53\u9a8c\u5b9a\u4f4d\u4e3a\u56e2\u961f\u4f18\u5148\u8981\u505a\u597d\u7684\u5de5\u4f5c\u3002\u5173\u952e\u8981\u9760\u521b\u65b0\u3002Evans\u5c31\u662f\u4e00\u4f4d\u5411\u6280\u672f\u8981\u521b\u65b0\u529b\u7684CMO\u3002\u73b0\u4ee3Innocean\u673a\u6784\u548cLive Nation\u91c7\u7528\u589e\u5f3a\u4e86\u73b0\u5b9e\u6280\u672f\u3002\u5f53\u7136\uff0c\u7528\u6280\u672f\u672c\u8eab\u4e0d\u662f\u76ee\u7684\uff0c\u800c\u662f\u4e3a\u4e86\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\uff0c\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u8ba9\u66f4\u591a\u4eba\u8ba4\u8bc6\u54c1\u724c\uff0c\u6b23\u8d4f\u54c1\u724c\uff0c\u6700\u7ec8\u63d0\u9ad8\u9500\u91cf\uff0c\u63d0\u632f\u8425\u9500\u6d3b\u52a8ROI\u3002<\/p>\n\n\n\n<p>Tony Weisman\u5219\u5e2e\u52a9Dunkin\u2019 Donuts\u8f6c\u578b\u4e3aDunkin\u2019\uff0c\u54c1\u724c\u7684\u5b9a\u4f4d\u8c03\u6574\u4e3a\u5496\u5561\u8fde\u9501\u5e97\uff0c\u8be5\u54c1\u724c\u5f97\u4ee5\u589e\u5f3a\u5b9e\u529b\uff0c\u5e94\u5bf9\u884c\u4e1a\u5341\u5206\u6fc0\u70c8\u7684\u7ade\u4e89\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u4e0a\u699c\u8005\u6b63\u5728\u6574\u4e2a\u8425\u9500\u548c\u5e7f\u544a\u884c\u4e1a\u63a8\u52a8\u5b9e\u5b9e\u5728\u5728\u7684\u53d8\u9769\uff0c\u4fc3\u4f7f\u540c\u9053\u4eec\u8d28\u7591\u8425\u9500\u9886\u57df\u7684\u65e7\u89c2\u5ff5\u548c\u65b0\u8bdd\u9898\u3002\u62a5\u544a\u6307\u51fa\uff1a\u201cAdobe\u7684Ann Lewnes\u5bf9\u81ea\u52a8\u5316\u7684\u5fc5\u7136\u6027\u53d1\u8d77\u4e86\u6311\u6218\uff0c\u547c\u5401\u4fdd\u6301\u4eba\u6587\u6e29\u5ea6\u3002\u201d<\/p>\n\n\n\n<p>\u62a5\u544a\u8fd8\u6307\u51fa\uff0c\u5e1d\u4e9a\u5409\u6b27CMO Syl Saller\u201c\u652f\u6301\u5e7f\u544a\u548c\u8425\u9500\u673a\u6784\u5185\u90e8\u63d0\u9ad8\u900f\u660e\u5ea6\u7684\u4e8b\u4e1a\uff0c\u4e3a\u65b0\u4e00\u4ee3\u5973\u6027\u8425\u9500\u9ad8\u7ba1\u7684\u53d1\u5c55\u626b\u6e05\u4e86\u969c\u788d\u3002\u201d<\/p>\n\n\n\n<p>\u5b9d\u6d01\u9996\u5e2d\u54c1\u724c\u5b98Marc Pritchard\u5219\u5728\u63a8\u52a8\u6539\u53d8\u4eba\u4eec\u8ba8\u8bba\u4e00\u4e2a\u6587\u5316\u95ee\u9898\u7684\u65b9\u5f0f\uff0c\u5373\u7537\u6027\u5e94\u8be5\u5982\u4f55\u5728#MeToo\u5973\u6743\u8fd0\u52a8\u7684\u65f6\u4ee3\u4e3a\u5e74\u8f7b\u4e00\u4ee3\u505a\u51fa\u699c\u6837\u3002\u4f8b\u5982\uff0c\u5409\u5217\u63a8\u51fa\u4e86\u201c\u7537\u4eba\u505a\u5230\u6700\u597d\u201d\u4f5c\u54c1\uff08\u6682\u8bd1\u540d\uff1b\u82f1\u6587\u4e3aThe Best Men Can Be\uff09\u3002\u540c\u65f6\uff0cPritchard\u8fd8\u5728\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\u547c\u5401\u505a\u5230\u54c1\u724c\u5b89\u5168\u3001\u6570\u636e\u5b89\u5168\u548c\u900f\u660e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"402\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-48.png\" alt=\"\" class=\"wp-image-19481\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-48.png 640w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-48-300x188.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Facebook\u7684Antonio Lucio\u6392\u540d\u7b2c\u4e09\u3002\u56fe\u7247\u6765\u6e90\uff1aForbes Video<\/p>\n\n\n\n<p>Lucio\u66fe\u7ecf\u5728\u7ef4\u8428\u3001\u60e0\u666e\u7b49\u516c\u53f8\u4f9b\u804c\uff0c\u73b0\u5728\u5df2\u7ecf\u628a\u90a3\u65f6\u7684\u7ecf\u9a8c\u7528\u5728\u4e86Facebook\u3002\u4f5c\u4e3a\u8be5\u516c\u53f8\u5168\u7403CMO\uff0c\u4ed6\u6b63\u5728\u52aa\u529b\u8c03\u6574\u5176\u54c1\u724c\u5f62\u8c61\u3002\u76ee\u524d\uff0cFacebook\u7684\u54c1\u724c\u53d7\u5230\u4e86\u5927\u91cf\u7684\u5ba1\u89c6\uff0c\u6b63\u5728\u5bf9\u8425\u9500\u505a\u51fa\u5927\u91cf\u6295\u5165\uff0c\u8fdb\u884c\u54c1\u724c\u8f6c\u578b\u3002\u8fd9\u79cd\u6295\u5165\u7684\u7b2c\u4e00\u4e2a\u4f53\u73b0\u5c31\u662f\u542f\u52a8\u4e86\u201c\u66f4\u591a\u5728\u4e00\u8d77\u201d\uff08\u6682\u8bd1\u540d\uff1b\u82f1\u6587\u4e3aMore Together\uff09\u9879\u76ee\uff0c\u7740\u91cd\u4f53\u73b0\u4e86Facebook\u96c6\u56e2\u80fd\u505a\u7684\u8d21\u732e\u3002<\/p>\n\n\n\n<p>\u5f52\u6839\u7ed3\u5e95\uff0c\u6700\u91cd\u8981\u7684\u5728\u4e8e\u6210\u679c\u3002\u5373\u5c06\u79bb\u4efb\u7684CMO Kelly Bennett\u5728Netflix\u4e3b\u6301\u8425\u9500\u5de5\u4f5c\u76847\u5e74\u95f4\uff0c\u5e2e\u52a9\u8be5\u5e73\u53f0\u5c06\u8ba2\u9605\u7528\u6237\u6570\u91cf\u4ece2,600\u4e07\u589e\u52a0\u52301.39\u4ebf\u3002<\/p>\n\n\n\n<p><strong>\u5168\u740350\u4f4d\u6700\u5177\u5f71\u54cd\u529bCMO\u5168\u699c\u5355<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"1024\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-49-269x1024.png\" alt=\"\" class=\"wp-image-19482\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-49-269x1024.png 269w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-49-79x300.png 79w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-49-403x1536.png 403w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-49-538x2048.png 538w, http:\/\/cxounion.cn\/wp-content\/uploads\/2024\/09\/image-49.png 640w\" sizes=\"(max-width: 269px) 100vw, 269px\" 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Benchmarking\u5e73\u53f0\u8861\u91cf\uff0c\u8be5\u5e73\u53f0\u805a\u5408\u4e86\u8d85\u8fc7495,427,052\u6761\u4e0e\u54c1\u724c\u76f8\u5173\u7684\u793e\u4ea4\u5a92\u4f53\u5206\u4eab\u3001\u70b9\u8d5e\u3001\u8f6c\u53d1\u548c\u8bc4\u8bba\u4fe1\u606f\u3002\u4e2a\u4eba\u5f71\u54cd\u529b\u7531Sprinklr 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