{"id":235,"date":"2023-04-06T20:49:27","date_gmt":"2023-04-06T12:49:27","guid":{"rendered":"http:\/\/cxounion.cn\/?p=235"},"modified":"2023-04-06T20:49:40","modified_gmt":"2023-04-06T12:49:40","slug":"%e3%80%90cxo%e8%a7%82%e7%82%b9%e3%80%91%e6%b2%83%e5%b0%94%e7%8e%9bcmo-william-white%ef%bc%9atiktok%e7%9b%b4%e6%92%ad%e5%b8%a6%e8%b4%a7%e6%95%88%e6%9e%9c%e6%83%8a%e8%89%b3-%e7%9f%ad%e8%a7%86%e9%a2%91","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2023\/04\/06\/%e3%80%90cxo%e8%a7%82%e7%82%b9%e3%80%91%e6%b2%83%e5%b0%94%e7%8e%9bcmo-william-white%ef%bc%9atiktok%e7%9b%b4%e6%92%ad%e5%b8%a6%e8%b4%a7%e6%95%88%e6%9e%9c%e6%83%8a%e8%89%b3-%e7%9f%ad%e8%a7%86%e9%a2%91\/","title":{"rendered":"\u3010CXO\u89c2\u70b9\u3011\u6c83\u5c14\u739bCMO William White\uff1aTikTok\u76f4\u64ad\u5e26\u8d27\u6548\u679c\u60ca\u8273 \u77ed\u89c6\u9891\u6210\u4e3a\u793e\u4ea4\u8425\u9500\u4e3b\u6218\u573a"},"content":{"rendered":"\n<p 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has-medium-font-size\"><strong>\u4e00\u3001<\/strong>\u6c83\u5c14\u739b\u6700\u521d\u662f\u5982\u4f55\u5236\u5b9aTikTok\u8425\u9500\u7b56\u7565\u7684?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">William White:\u6c83\u5c14\u739b\u7684\u793e\u4ea4\u5e73\u53f0\u7b56\u7565\u5f88\u7b80\u5355\uff0c\u9009\u62e9\u6700\u53d7\u987e\u5ba2\u6b22\u8fce\u7684\u5e73\u53f0\uff0c\u4ee5\u987e\u5ba2\u6700\u559c\u6b22\u7684\u65b9\u5f0f\u4e92\u52a8\u3002\u6211\u4eec\u5e0c\u671b\u5c55\u793a\u6c83\u5c14\u739b\u201c\u61c2\u201d\u4ed6\u4eec\uff0c\u4e86\u89e3\u5982\u4f55\u878d\u5165\u4ed6\u4eec\u7684\u751f\u6d3b\u3002\u56e0\u6b64\uff0cTikTok\u5c31\u662f\u4e00\u4e2a\u7edd\u4f73\u7684\u8425\u9500\u5e73\u53f0\u3002\u6c83\u5c14\u739b\u65e9\u57282019\u5e7410\u6708\u5c31\u5df2\u767b\u9646TikTok\uff0c\u5e73\u53f0\u4e0a\u7684\u5185\u5bb9\u4ee3\u8868\u5f53\u524d\u6700\u6d41\u884c\u3001\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u8d8b\u52bf\uff0c\u5176\u7528\u6237\u7fa4\u4e5f\u662f\u6700\u5177\u6d3b\u529b\u4e14\u591a\u5143\u7684\u3002TikTok\u8ba9\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u81ea\u521b\u7684\u5185\u5bb9\uff0c\u771f\u5b9e\u5730\u4e0e\u7528\u6237\u8fdb\u884c\u6c9f\u901a\uff0c\u4ecb\u7ecd\u5546\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>\u4e8c\u3001<\/strong>\u4e3a\u4ec0\u4e48TikTok\u5bf9\u6c83\u5c14\u739b\u5982\u6b64\u91cd\u8981?\u4f60\u4eec\u662f\u4e0e\u73b0\u6709\u5ba2\u6237\u4e92\u52a8\u8fd8\u662f\u53bb\u5438\u5f15\u66f4\u5e74\u8f7b\u7684\u65b0\u8d2d\u7269\u8005?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">William White:TikTok\u7684\u6218\u7565\u5730\u4f4d\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u539f\u56e0\u5728\u4e8e\u5b83\u80fd\u5e2e\u52a9\u6211\u4eec\u4e0e\u5927\u91cf\u6d3b\u8dc3\u7528\u6237\u7fa4\u5efa\u7acb\u201c\u4e00\u5bf9\u4e00\u201d\u7684\u5ba2\u6237\u8054\u7cfb\uff0c\u4e3a\u6f5c\u5728\u987e\u5ba2\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p 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src=\"http:\/\/zl.yisouyifa.com\/ueditor\/php\/upload\/image\/20210325\/1616681316628288.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\u6c83\u5c14\u739b\u6625\u8d2d\u6d3b\u52a8\u7f8e\u5986\u4e13\u573a\u5ba3\u4f20\u6d77\u62a5-CXOUNIONCXO\u8054\u76df<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">\u540c\u65f6\uff0c\u6211\u4eec\u5bf912\u6708\u76f4\u64ad\u5e26\u8d27\u7684\u6548\u679c\u4e5f\u975e\u5e38\u6ee1\u610f\uff0c\u56e0\u4e3a\u8fd9\u6b21\u6d3b\u52a8\u8ba9\u6211\u4eec\u6210\u4e3a\u8d2d\u7269\u521b\u65b0\u7684\u98ce\u5411\u6807\uff0c\u5438\u5f15\u4e86\u4f17\u591a\u5e74\u8f7b\u7684Z\u4e16\u4ee3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>\u4e09\u300112\u6708TikTok\u65f6\u88c5\u4e13\u573a\u7684\u7ecf\u9a8c\uff0c\u7ed93\u6708\u7684\u7f8e\u5986\u4e13\u573a\u5e26\u6765\u4e86\u54ea\u4e9b\u6539\u8fdb?<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u7ed9TikTok\u7f8e\u5986\u521b\u4f5c\u8005\u66f4\u5927\u7684\u7a7a\u95f4\uff0c\u5141\u8bb8\u4ed6\u4eec\u5728\u6d3b\u52a8\u4e2d\u5c55\u73b0\u81ea\u5df1\u5bf9\u4e8e\u7f8e\u4e3d\u7684\u7406\u89e3\u3002\u6240\u4ee5\uff0c\u572812\u6708\u7684\u65f6\u88c5\u4e13\u573a\u4e2d\uff0c\u6211\u4eec\u9f13\u52b1\u7f8e\u5986\u535a\u4e3b\u4eec\u7528\u81ea\u5df1\u719f\u6089\u7684\u65b9\u5f0f\u548c\u89c2\u4f17\u4e92\u52a8\uff0c\u5206\u4eab\u81ea\u5df1\u7684\u7f8e\u5986\u7231\u7528\u54c1\u548c\u72ec\u7279\u7684\u5316\u5986\u6559\u7a0b\uff0c\u8fd9\u6b63\u662f\u4ed6\u4eec\u5728TikTok\u5e73\u53f0\u4e0a\u8d70\u7ea2\u7684\u201c\u79d8\u7c4d\u201d\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5176\u6b21\uff0c\u6211\u4eec\u5e0c\u671b\u5728TikTok\u4e0a\u63d0\u4f9b\u4e00\u79cd\u52a8\u6001\u4f53\u9a8c\uff0c\u4fdd\u6301\u89c2\u4f17\u76f4\u64ad\u6574\u573a\u7684\u53c2\u4e0e\u79ef\u6781\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"http:\/\/zl.yisouyifa.com\/ueditor\/php\/upload\/image\/20210325\/1616681316755198.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\u7f8e\u5986\u4e13\u573a\u6d3b\u52a8\u622a\u56fe-CXOUNIONCXO\u8054\u76df<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">\u6700\u540e\uff0c\u6211\u4eec\u4ece\u7528\u6237\u7684\u53cd\u9988\u4e2d\u5f97\u77e5\uff0c\u4ed6\u4eec\u5e0c\u671b\u5728\u76f4\u64ad\u4e2d\u66f4\u591a\u4e86\u89e3\u5546\u54c1\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u4ee5\u4fbf\u4e8e\u5339\u914d\u81ea\u8eab\u7684\u4ea7\u54c1\u9700\u6c42\u3002\u6240\u4ee5\uff0c\u5728\u201c\u6625\u8d2d\u76f4\u64ad\u8282\u201d\u7684\u7f8e\u5986\u4e13\u573a\u6d3b\u52a8\u4e2d\uff0c\u6211\u4eec\u7279\u610f\u5b89\u6392\u4e86TikTok\u7f51\u7ea2\u535a\u4e3b\u73b0\u573a\u4e3a\u89c2\u4f17\u8bd5\u7528\u4ea7\u54c1\u7684\u73af\u8282\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>\u56db\u3001\u4e3a\u4ec0\u4e48\u7f8e\u5986\u4ea7\u54c1\u5728TikTok\u6709\u5f88\u5927\u7684\u673a\u4f1a?\u6b64\u6b21\u4e92\u52a8\u6548\u679c\u5982\u4f55?<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">William White\uff1a\u5728TikTok\u4e0a\uff0c\u7f8e\u5986\u662f\u4e00\u4e2a\u975e\u5e38\u70ed\u95e8\u7684\u8bdd\u9898\u3002\u8fd9\u6b21\u7684\u76f4\u64ad\u4e3aTikTok\u7528\u6237\u63d0\u4f9b\u4e00\u79cd\u53d1\u73b0\u548c\u8d2d\u4e70\u6c83\u5c14\u739b\u5546\u54c1\u7684\u5168\u65b0\u9014\u5f84\u3002\u6d3b\u52a8\u4e2d\u7684\u4e3b\u63a8\u4ea7\u54c1\u662f\u62a4\u80a4\u54c1\u3001\u5316\u5986\u54c1\u3001\u62a4\u53d1\u7528\u54c1\u548c\u9999\u6c34\u7b49\uff0c\u6d89\u53ca\u5230\u591a\u4e2a\u77e5\u540d\u54c1\u724c\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u5747\u53ef\u5728\u6c83\u5c14\u739b\u5546\u57ce\u4e2d\u8d2d\u4e70\u3002\u8fd9\u5bf9TikTok\u7528\u6237\u6765\u8bf4\u53ef\u80fd\u662f\u4e00\u4e2a\u610f\u5916\u7684\u60ca\u559c\u3002\u6211\u4eec\u5bf9\u89c2\u4f17\u4e92\u52a8\u4e5f\u975e\u5e38\u6ee1\u610f\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u5730\u53d1\u73b0\u7b2c\u4e8c\u573a\u7684\u89c2\u4f17\u4eba\u6570\u8d85\u8fc7\u4e86\u7b2c\u4e00\u573a\u8d2d\u7269\u6d3b\u52a8;\u6d3b\u52a8\u7ed3\u675f\u4e4b\u540e\uff0c\u6211\u4eec\u6536\u83b7\u4e86\u5927\u91cf\u65b0\u7c89\u4e1d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>\u7ffb\u8bd1\uff1a<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">In December, Wal-Mart, the world&#8217;s largest retailer, hosted a livestreaming shopping event with TikTok, a social platform for short videos. As the first attempt of &#8220;Live shopping&#8221; in North America, &#8220;Holiday Shopping Together&#8221; received a huge response, with the number of Walmart fans surging in just one hour and the number of viewers of the live stream exceeding expectations by more than 6 times.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In March, Walmart teamed up again with TikTok for a &#8220;Spring Shopping Live festival,&#8221; featuring celebrity creators such as Gabby Morrison, a beauty blogger with 3.5 million followers, which drew a huge audience. William White, Walmart&#8217;s chief marketing officer, who witnessed two livestreams, said he was pleased with the sales on TikTok.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fashion beauty website Glossy.co recently spoke with Walmart Chief marketing Officer William White to elaborate on Walmart&#8217;s TikTok strategy.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The retail veteran said the company was one of the first to take TikTok seriously, and that its marketing strategy related to TikTok is expanding. Walmart, meanwhile, is encouraging its employees to document and share their work experiences on TikTok as a way to get closer to its users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">How did Walmart develop TikTok marketing strategy in the first place?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Walmart&#8217;s social platform strategy is simple: choose the platform that is most popular with customers and interact in the way that customers like the most. We want to show that Walmart &#8220;gets&#8221; them and knows how to fit into their lives. TikTok is therefore an excellent marketing platform. Walmart launched TikTok back in October 2019, and the platform&#8217;s content represents the most popular and trending topics of the day, as well as its most dynamic and diverse user base. TikTok allows us to truly communicate with our users and introduce products through our own content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Why is TikTok so important to Walmart? Do you interact with existing customers or are you trying to attract new, younger shoppers?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">TikTok is becoming more and more strategically important because it allows us to connect with a large active user base on a &#8220;one on one&#8221; basis, providing a one-stop shopping experience for potential customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The best example of this collaboration is TikTok&#8217;s &#8220;Spring Buy&#8221; beauty feature in March, whose success comes from the beauty popularity on TikTok and the strength of Walmart&#8217;s offerings. TikTok beauty experts have a live trial, allowing users to experience amazing makeup effects from &#8220;zero distance&#8221; and stimulate users&#8217; potential shopping desire. Shopping on TikTok, meanwhile, is easy, as users simply click on an icon to add it to their cart and click to pay during or after a live event.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At the same time, we are also very satisfied with the effect of live delivery in December, because this event has made us a weather vane for shopping innovation, attracting many young Generation Z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">What improvements did the TikTok fashion show experience in December bring to the March beauty show?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">First, we need to give TikTok beauty creators more space and allow them to show their own understanding of beauty in the campaign. So, for our December fashion episode, we encouraged beauty bloggers to engage with their audience in a familiar way, sharing their beauty products and unique makeup tutorials, which are exactly how they&#8217;ve become so popular on TikTok.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Second, we wanted to provide a dynamic experience on TikTok that would keep viewers engaged throughout the livestreaming.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Finally, we know from the feedback of users that they want to know more detailed information about the products in the live broadcast, so as to match their own product needs. That&#8217;s why, during the beauty event of the Spring Shopping Live Streaming Festival, we specially arranged for TikTok celebrity bloggers to try out the products for our audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Why is there a big opportunity for beauty products on TikTok? What was the effect of the interaction?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Beauty is a very hot topic on TikTok. The livestream gave TikTok users a new way to discover and buy Walmart merchandise. The main products featured in the event were skincare, cosmetics, hair care products and perfumes, featuring several well-known brands, most of which can be purchased at Wal-Mart Stores. This could be an unexpected surprise for TikTok users. We were also very pleased with the audience interaction. We were pleased to see that the audience for the second event exceeded that for the first shopping event; After the event, we gained a lot of new fans.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u672c\u6587\u7531CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u7f51\u7edc\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fC\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u5982\u9700\u52a0\u5165CXO UNION\uff08CXO\u8054\u76df\uff09\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/04\/cxounion\u52a0\u7fa4\u4e8c\u7ef4\u78012.png\" alt=\"CXOUNIONCXO\u8054\u76df-cxounion.cn\" class=\"wp-image-28\"\/><figcaption class=\"wp-element-caption\">CXOUNIONCXO\u8054\u76df-cxounion.cn<\/figcaption><\/figure>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u514d\u8d23\u58f0\u660e: \u672c\u7f51\u7ad9(http:\/\/www.cxounion.cn\/)\u5185\u5bb9\u4e3b\u8981\u6765\u81ea\u539f\u521b\u3001\u5408\u4f5c\u5a92\u4f53\u4f9b\u7a3f\u548c\u7b2c\u4e09\u65b9\u6295\u7a3f\uff0c\u51e1\u5728\u672c\u7f51\u7ad9\u51fa\u73b0\u7684\u4fe1\u606f\uff0c\u5747\u4ec5\u4f9b\u53c2\u8003\u3002\u672c\u7f51\u7ad9\u5c06\u5c3d\u529b\u786e\u4fdd\u6240\u63d0\u4f9b\u4fe1\u606f\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u4f46\u4e0d\u4fdd\u8bc1\u6709\u5173\u8d44\u6599\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u8bfb\u8005\u5728\u4f7f\u7528\u524d\u8bf7\u8fdb\u4e00\u6b65\u6838\u5b9e\uff0c\u5e76\u5bf9\u4efb\u4f55\u81ea\u4e3b\u51b3\u5b9a\u7684\u884c\u4e3a\u8d1f\u8d23\u3002\u672c\u7f51\u7ad9\u5bf9\u6709\u5173\u8d44\u6599\u6240\u5f15\u81f4\u7684\u9519\u8bef\u3001\u4e0d\u786e\u6216\u9057\u6f0f\uff0c\u6982\u4e0d\u8d1f\u4efb\u4f55\u6cd5\u5f8b\u8d23\u4efb\u3002<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u672c\u7f51\u7ad9\u520a\u8f7d\u7684\u6240\u6709\u5185\u5bb9(\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u6587\u5b57\u3001\u56fe\u7247\u3001LOGO\u3001\u97f3\u9891\u3001\u89c6\u9891\u3001\u8f6f\u4ef6\u3001\u7a0b\u5e8f\u7b49) \u7248\u6743\u5f52\u539f\u4f5c\u8005\u6240\u6709\u3002\u4efb\u4f55\u5355\u4f4d\u6216\u4e2a\u4eba\u8ba4\u4e3a\u672c\u7f51\u7ad9\u4e2d\u7684\u5185\u5bb9\u53ef\u80fd\u6d89\u5acc\u4fb5\u72af\u5176\u77e5\u8bc6\u4ea7\u6743\u6216\u5b58\u5728\u4e0d\u5b9e\u5185\u5bb9\u65f6\uff0c\u8bf7\u53ca\u65f6\u901a\u77e5\u672c\u7ad9\uff0c\u4e88\u4ee5\u5220\u9664\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53bb\u5e7412\u6708\uff0c\u5168\u7403\u6700\u5927\u96f6\u552e\u5546\u6c83\u5c14\u739b\u4e0e\u77ed\u89c6\u9891\u793e\u4ea4\u5e73\u53f0TikTok\u4e3e\u529e\u4e86\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\u3002\u4f5c\u4e3a\u5317\u7f8e\u5730\u533a\u201c\u76f4\u64ad\u5e26\u8d27\u201d\u7684\u9996\u6b21\u5c1d\u8bd5\uff0c\u201c\u8282\u65e5\u4e00\u8d77\u8d2d\u201d\u53cd\u54cd\u70ed\u70c8\uff0c\u4ec5\u4e00\u5c0f\u65f6\u7684\u6d3b\u52a8\u5c31\u4f7f\u6c83\u5c14\u739b\u7c89\u4e1d\u6570\u91cf\u9aa4\u589e\uff0c\u76f4\u64ad\u89c2\u770b\u4eba\u6570\u8d85\u51fa\u9884\u671f6\u500d\u591a\u3002<\/p>\n","protected":false},"author":1,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13],"tags":[33],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cmo","category-viewpoint","tag-walmart"],"_links":{"self":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":1,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":240,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/235\/revisions\/240"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}