{"id":28373,"date":"2025-10-14T09:49:53","date_gmt":"2025-10-14T01:49:53","guid":{"rendered":"http:\/\/cxounion.cn\/?p=28373"},"modified":"2025-10-14T09:51:53","modified_gmt":"2025-10-14T01:51:53","slug":"%e7%94%b5%e9%80%9a%e5%88%9b%e6%84%8f%e5%8f%91%e5%b8%83%e3%80%8a2025%e9%a6%96%e5%b8%ad%e8%90%a5%e9%94%80%e5%ae%98%e6%8a%a5%e5%91%8a%e3%80%8b%ef%bc%9a%e7%ae%97%e6%b3%95%e4%b8%8e%e4%ba%ba%e6%80%a7","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2025\/10\/14\/%e7%94%b5%e9%80%9a%e5%88%9b%e6%84%8f%e5%8f%91%e5%b8%83%e3%80%8a2025%e9%a6%96%e5%b8%ad%e8%90%a5%e9%94%80%e5%ae%98%e6%8a%a5%e5%91%8a%e3%80%8b%ef%bc%9a%e7%ae%97%e6%b3%95%e4%b8%8e%e4%ba%ba%e6%80%a7\/","title":{"rendered":"\u7535\u901a\u521b\u610f\u53d1\u5e03\u300a2025\u9996\u5e2d\u8425\u9500\u5b98\u62a5\u544a\u300b\uff1a\u7b97\u6cd5\u4e0e\u4eba\u6027\u7684\u91cd\u6784\u529b\u91cf"},"content":{"rendered":"\n<p>AI\u65f6\u4ee3\uff0c\u54c1\u724c\u7684\u957f\u671f\u4ef7\u503c\u56de\u5f52\u4e8e\u4eba\u6027\u4e0e\u6587\u5316\u5171\u9e23\uff0c\u4eba\u7c7b\u7684\u521b\u9020\u529b\u3001\u540c\u7406\u5fc3\u4e0e\u6587\u5316\u76f8\u5173\u6027\u6108\u52a0\u91cd\u8981\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI<\/strong><strong>\u5df2\u6210\u65e5\u5e38\uff1a<\/strong>\u51e0\u4e4e\u6240\u6709CMO\u90fd\u5728\u4f7f\u7528AI\uff0c\u5176\u4e2d30%\u6bcf\u5929\u4f7f\u7528\u3002<\/li>\n\n\n\n<li><strong>\u521b\u9020\u529b\u4e0d\u53ef\u6216\u7f3a\uff1a<\/strong>78%\u8ba4\u4e3a\u751f\u6210\u5f0fAI\u6c38\u8fdc\u65e0\u6cd5\u53d6\u4ee3\u4eba\u7c7b\u60f3\u8c61\u529b\uff08\u8f83\u53bb\u5e74\u4e0a\u534713\u4e2a\u767e\u5206\u70b9\uff09\u3002<\/li>\n\n\n\n<li><strong>\u6587\u5316\u4e3a\u9053\uff1a<\/strong>91%\u8ba4\u4e3a\u54c1\u724c\u7531\u521b\u4f5c\u8005\u4e0e\u6587\u5316\u63a8\u52a8\u8005\u5171\u540c\u6784\u5efa\u3002<\/li>\n\n\n\n<li><strong>\u7b97\u6cd5\u6096\u8bba\uff1a<\/strong>71%\u8ba4\u540c&#8221;\u8981\u4e48\u8d62\u7b97\u6cd5\u8981\u4e48\u9690\u5f62&#8221;\uff0c79%\u53c8\u62c5\u5fc3\u4e3a\u7b97\u6cd5\u800c\u4f18\u5316\u4f1a\u5bfc\u81f4\u540c\u8d28\u5316\u3002<\/li>\n\n\n\n<li><strong>\u5f71\u54cd\u8005\u6295\u5165\u6fc0\u589e\uff1a<\/strong>\u56db\u5206\u4e4b\u4e00\u7684CMO\u8ba1\u5212\u5c0630%\u4ee5\u4e0a\u9884\u7b97\u6295\u5411\u793e\u4ea4\u4e0e\u5f71\u54cd\u8005\u8425\u9500\u3002<\/li>\n\n\n\n<li><strong>\u521b\u65b0\u4e3a\u5148\uff1a<\/strong>70%\u8ba1\u5212\u628a\u8d85\u8fc720%\u7684\u9884\u7b97\u6295\u5165\u521b\u65b0\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u6d772025\u5e7410\u670813\u65e5 \/\u7f8e\u901a\u793e\/ &#8212; <strong>\u7535\u901a\u521b\u610f\uff08DENTSU CREATIVE\uff09\u53d1\u5e03\u300a2025\u9996\u5e2d\u8425\u9500\u5b98\u62a5\u544a\uff1a\u7b97\u6cd5\u4e0e\u4eba\u6027\u7684\u91cd\u6784\u529b\u91cf\u300b\uff0c\u786e\u5b9a\u5f71\u54cd\u4e0e\u5851\u90202025\u5e74\u5ea6\u8425\u9500\u683c\u5c40\u7684\u5341\u5927\u5173\u952e\u4e3b\u9898\u3002<\/strong>\u57fa\u4e8e\u5bf9\u5168\u740314\u5927\u5e02\u573a1,950\u4f4d\u8d44\u6df1\u8425\u9500\u51b3\u7b56\u8005\u7684\u72ec\u5bb6\u8c03\u7814\uff0c\u672c\u5e74\u5ea6\u9996\u5e2d\u8425\u9500\u5b98\u62a5\u544a\u6307\u51fa\uff0cAI\u65f6\u4ee3\uff0c\u54c1\u724c\u7684\u957f\u671f\u4ef7\u503c\u56de\u5f52\u4e8e\u4eba\u6027\u4e0e\u6587\u5316\u5171\u9e23\uff0c\u4eba\u7c7b\u7684\u521b\u9020\u529b\u3001\u540c\u7406\u5fc3\u4e0e\u6587\u5316\u76f8\u5173\u6027\u6108\u52a0\u91cd\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"337\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2025\/10\/IMAGE.jpg\" alt=\"\" class=\"wp-image-28374\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2025\/10\/IMAGE.jpg 599w, http:\/\/cxounion.cn\/wp-content\/uploads\/2025\/10\/IMAGE-300x169.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><figcaption class=\"wp-element-caption\">\u7535\u901a\u521b\u610f2025\u9996\u5e2d\u8425\u9500\u5b98\u62a5\u544a<\/figcaption><\/figure>\n\n\n\n<p>\u5f53\u7b97\u6cd5\u4e0eAI\u63a7\u5236\u7740\u6211\u4eec\u770b\u5230\u7684\u4e16\u754c\uff0c\u771f\u6b63\u80fd\u89e6\u52a8\u4eba\u5fc3\u7684\u53cd\u800c\u662f\u90a3\u4e9b\u57fa\u4e8e\u6587\u5316\u8bed\u5883\u7684\u7ec6\u5fae\u53d1\u73b0\u3002\u54c1\u724c\u9700\u8981\u4ee5\u6587\u5316\u4e3a\u5185\u6838\uff0c\u53bb\u53d1\u6398\u80fd\u5f15\u53d1\u5171\u9e23\u7684\u5fae\u89c2\u6d1e\u89c1\uff0c\u5e76\u628a\u8fd9\u4e9b\u6d1e\u89c1\u8f6c\u5316\u4e3a\u4ee5\u793e\u7fa4\u4e3a\u6838\u5fc3\u3001\u53ef\u89c4\u6a21\u5316\u7684\u7b56\u7565\u3002\u800c\u5728\u6280\u672f\u5c06\u4e00\u5207\u53d8\u5f97\u53ef\u9884\u6d4b\u65f6\uff0c\u6211\u4eec\u66f4\u5e94\u523b\u610f\u4fdd\u7559\u60ca\u559c\u548c\u6df1\u5ea6\u4f53\u9a8c\u3002\u5f53\u4e0bCMO\u6b63\u5728\u5bfb\u6c42\u8fd9\u79cd\u5de5\u827a\u4e0e\u6280\u672f\u5e76\u91cd\u7684\u5e73\u8861\uff1a\u7528\u6280\u672f\u653e\u5927\u4eba\u7684\u5f71\u54cd\u529b\uff0c\u7528\u4eba\u7684\u6d1e\u5bdf\u6e29\u6696\u5e76\u6821\u51c6\u6280\u672f\uff0c\u65e2\u8ffd\u6c42\u81ea\u52a8\u5316\u7684\u7cbe\u5ea6\uff0c\u4e5f\u575a\u6301\u4eba\u6027\u7684\u7ec6\u817b\uff0c\u8ba9\u6211\u4eec\u5728\u7b97\u6cd5\u4e3b\u5bfc\u7684\u65f6\u4ee3\u8d62\u5f97\u5e02\u573a\u4e0e\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u672c\u62a5\u544a\u4e0d\u4ec5\u63ed\u793a\u4e86\u5f53\u524d\u8425\u9500\u683c\u5c40\u7684\u4e3b\u8981\u6311\u6218\uff0c\u4e5f\u7ed9\u51fa\u53ef\u6267\u884c\u7684\u7b56\u7565\u5efa\u8bae\uff0c\u5e2e\u52a9\u54c1\u724c\u4e0e\u8425\u9500\u4ece\u4e1a\u8005\u5728&#8221;\u8d62\u5f97\u6587\u5316\u5f71\u54cd\u529b&#8221;\u548c&#8221;\u63a8\u52a8\u5546\u4e1a\u8f6c\u5316&#8221;\u4e4b\u95f4\u627e\u5230\u5e73\u8861\uff0c\u53d1\u73b0\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u65b0\u673a\u9047\u3002<\/p>\n\n\n\n<p>\u524d\u5f80\u7535\u901a\u521b\u610f\u5168\u7403\u5b98\u7f51\uff0c\u4e0b\u8f7d\u5b8c\u6574\u4e2d\u6587\u7248\u300a2025\u9996\u5e2d\u8425\u9500\u5b98\u62a5\u544a\u300b\uff08Dentsu Creative CMO Report 2025: Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity\uff09\uff1awww.dentsucreative.com\/news\/dentsu-creative-cmo-report-2025-china<\/p>\n\n\n\n<p><strong>01 ANTICIPATE THE ALGORITHM<\/strong>&nbsp;<strong>\u9884\u5224\u7b97\u6cd5<br><\/strong><strong>71%<\/strong>\u7684\u53d7\u8bbf\u8005\u8ba4\u540c&#8221;\u5982\u679c\u5728\u7b97\u6cd5\u4e0a\u8f93\u4e86\uff0c\u6211\u4eec\u7684\u5185\u5bb9\u5c31\u96be\u4ee5\u88ab\u53d1\u73b0&#8221;\uff0c\u4e0e\u6b64\u540c\u65f6\u6709<strong>79%<\/strong>\u8b66\u89c9&#8221;\u4e3a\u7b97\u6cd5\u800c\u4f18\u5316\u4f1a\u5bfc\u81f4\u4e00\u7247\u540c\u8d28\u5316&#8221;\u3002\u5728\u7b97\u6cd5\u4e3b\u5bfc\u7684\u751f\u6001\u4e2d\uff0c\u6210\u529f\u6765\u81ea\u4e8e\u5f15\u5bfc\u8d8b\u52bf\u800c\u975e\u88ab\u52a8\u8ffd\u968f\u3002\u771f\u6b63\u80fd\u8131\u9896\u800c\u51fa\u7684\u505a\u6cd5\u662f\u6df1\u523b\u628a\u63e1\u9a71\u52a8\u7c89\u4e1d\u548c\u6587\u5316\u7684\u5185\u6838\uff0c\u5148\u4e0e\u5c11\u6570\u5173\u952e\u793e\u7fa4\u5efa\u7acb\u6df1\u5ea6\u8054\u7cfb\uff0c\u518d\u501f\u6b64\u5f71\u54cd\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<p><strong>02 INVEST IN INTIMACY<\/strong>&nbsp;<strong>\u4eba\u6027\u6d1e\u5bdf<br><\/strong>\u5728\u7b97\u6cd5\u65f6\u4ee3\u5236\u80dc\u7684\u5173\u952e\u53cd\u800c\u662f\u4eba\u6027\u3002\u4eba\u4e0e\u4eba\u4e4b\u95f4\u90a3\u79cd\u4e0d\u53ef\u66ff\u4ee3\u7684\u6d1e\u5bdf\u80fd\u591f\u5f15\u53d1\u5171\u9e23\uff0c\u800c\u90a3\u4e9b\u975e\u5178\u578b\u7684\u53d1\u73b0\u5219\u80fd\u63a8\u52a8\u521b\u65b0\u3002<strong>86%<\/strong>\u7684CMO\u8ba4\u4e3a&#8221;\u5728AI\u9a71\u52a8\u7684\u4e16\u754c\u4e2d\uff0c\u503e\u542c\u771f\u5b9e\u987e\u5ba2\u6bd4\u4ee5\u5f80\u66f4\u4e3a\u91cd\u8981&#8221;\uff0c\u5176\u4e2d<strong>41%<\/strong>\u8868\u8fbe\u5f3a\u70c8\u8d5e\u540c\uff1b\u5728\u4e2d\u56fd\u4e0e\u5357\u975e\uff0c\u8fd9\u4e00\u8ba4\u540c\u5ea6\u5206\u522b\u8fbe\u5230<strong>94%<\/strong>\u4e0e<strong>90%<\/strong><strong>\u3002<\/strong><strong>87%<\/strong>\u8ba4\u4e3a&#8221;\u73b0\u4ee3\u6218\u7565\u5c06\u9700\u8981\u66f4\u591a\u7684\u521b\u9020\u529b\u3001\u540c\u7406\u5fc3\u4e0e\u4eba\u6027\u56e0\u7d20&#8221;\u3002<\/p>\n\n\n\n<p><strong>03 CONNECTING IDEAS<\/strong>&nbsp;<strong>\u8054\u7ed3\u7406\u5ff5<br><\/strong>\u5982\u4eca\u5927\u591a\u6570\u9996\u5e2d\u8425\u9500\u5b98\u4e00\u81f4\u8ba4\u4e3a\uff0c\u54c1\u724c\u5e94\u4e0e\u521b\u4f5c\u8005\u3001\u5e73\u53f0\u548c\u6587\u5316\u63a8\u52a8\u8005\u5171\u540c\u6253\u9020\uff0c\u56e0\u6b64\u9700\u8981\u91cd\u65b0\u601d\u8003\u54c1\u724c\u7684\u5b9a\u4e49\u4e0e\u7acb\u4f53\u5316\u5448\u73b0\u3002<strong>91%<\/strong>\u7684\u53d7\u8bbfCMO\u8ba4\u4e3a\uff0c\u672a\u6765\u54c1\u724c\u5efa\u8bbe\u5c06\u6210\u4e3a\u54c1\u724c\u3001\u521b\u4f5c\u8005\u4e0e\u5e73\u53f0\u4e4b\u95f4\u7684\u5408\u4f5c\uff08\u6bd4\u53bb\u5e74\u9ad8\u51fa14\u4e2a\u767e\u5206\u70b9\uff09\uff0c\u5728\u4e2d\u56fd\u548c\u6fb3\u5927\u5229\u4e9a\u8fd9\u4e00\u8ba4\u540c\u5ea6\u9ad8\u8fbe<strong>98%<\/strong><strong>\uff1b<\/strong><strong>87%<\/strong>\u8ba4\u4e3a&#8221;\u52a8\u5458\u793e\u7fa4\u662f\u653e\u5927\u54c1\u724c\u5f71\u54cd\u529b\u7684\u6709\u529b\u6760\u6746&#8221;\u3002\u4e0d\u8fc7\uff0c\u5171\u521b\u70ed\u6f6e\u7684\u80cc\u540e\u4e5f\u6709\u62c5\u5fe7\uff1a<strong>82%<\/strong>\u7684\u53d7\u8bbf\u8005\u62c5\u5fc3\u5728\u5408\u4f5c\u4e0e\u5171\u521b\u8fc7\u7a0b\u4e2d\u4f1a\u5931\u53bb\u5bf9\u54c1\u724c\u7684\u63a7\u5236\u2014\u2014\u8fd9\u4e00\u6bd4\u4f8b\u6bd4\u53bb\u5e74\u4e0a\u5347\u4e8622\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n\n\n\n<p><strong>04 INFLUENCE THE OUTCOME<\/strong>&nbsp;<strong>\u5f71\u54cd\u8005\u5f71\u54cd\u7ed3\u679c<br><\/strong>\u9274\u4e8e\u5171\u521b\u7684\u91cd\u8981\u6027\uff0c\u9996\u5e2d\u8425\u9500\u5b98\u4eec\u6b63\u8ba1\u5212\u5927\u5e45\u589e\u52a0\u5bf9\u5f71\u54cd\u8005\u7684\u6295\u5165\uff0c\u5e76\u6218\u7565\u6027\u5730\u6574\u5408\u5f71\u54cd\u8005\u5185\u5bb9\u4ee5\u4fc3\u8fdb\u54c1\u724c\u53ef\u89c1\u5ea6\u4e0e\u8f6c\u5316\u6548\u679c\u3002<strong>90%<\/strong>\u7684CMO\u8ba4\u4e3a\u793e\u4ea4\u4e0e\u5f71\u54cd\u8005\u5185\u5bb9\u5e26\u6765\u7684\u4e92\u52a8\u5ea6\u9ad8\u4e8e\u4f20\u7edf\u5e7f\u544a\uff1b89%\u8ba4\u4e3a&#8221;\u771f\u5b9e\u3001\u63a5\u5730\u6c14\u7684\u521b\u4f5c\u8005&#8221;\u6bd4\u540d\u4eba\u66f4\u80fd\u5e26\u6765\u6548\u679c\u2014\u2014\u5728\u4e2d\u56fd\u8fd9\u4e00\u6bd4\u4f8b\u9ad8\u8fbe96%\u3002\u5168\u7403CMO\u5728\u5f71\u54cd\u8005\u8425\u9500\u4e0a\u7684\u6295\u5165\u5dee\u5f02\u5f88\u5927\uff0c\u6709<strong>39%<\/strong>\u7684\u53d7\u8bbf\u8005\u8ba1\u5212\u628a<strong>20%\u201330%<\/strong>\u7684\u8425\u9500\u9884\u7b97\u6295\u5411\u793e\u4ea4\/\u5f71\u54cd\u8005\u6e20\u9053\uff0c\u53e6\u6709<strong>27%<\/strong>\u6253\u7b97\u6295\u5165\u8d85\u8fc730%\u3002<\/p>\n\n\n\n<p><strong>05 THE CULTURE CONUNDRUM<\/strong>&nbsp;<strong>\u6587\u5316\u56f0\u5c40<br><\/strong>\u900f\u8fc7\u6587\u5316\u5851\u9020\u54c1\u724c\u662f\u8425\u9500\u4ece\u4e1a\u8005\u7684\u5171\u8bc6\uff0c\u4f46\u5bf9\u4e8e\u6301\u7eed\u3001\u53ef\u4fe1\u5e76\u5728\u5168\u7403\u8303\u56f4\u5185\u6267\u884c\uff0c\u4ecd\u7f3a\u4e4f\u4fe1\u5fc3\u4e0e\u80fd\u529b\u3002<strong>81%<\/strong>\u7684\u53d7\u8bbf\u8005\u8868\u793a\u8ba4\u540c\u901a\u8fc7\u6587\u5316\u6765\u5efa\u8bbe\u54c1\u724c\u7684\u8d8b\u52bf\uff0c\u4f46\u8fd8\u6ca1\u6709\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684&#8221;\u6587\u5316\u521b\u5efa\u624b\u518c&#8221;\uff0c\u5c24\u5176\u96be\u4ee5\u5728\u5168\u7403\u8303\u56f4\u5185\u590d\u5236\u3002<strong>40%<\/strong>\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c&#8221;\u4e0d\u6e05\u695a\u54c1\u724c\u5e94\u5982\u4f55\u6216\u5728\u54ea\u91cc\u4ee5\u53ef\u4fe1\u7684\u65b9\u5f0f\u4ecb\u5165\u6587\u5316&#8221;\u662f\u5f53\u524d\u8425\u9500\u9762\u4e34\u7684\u4e00\u5927\u6311\u6218\u3002<\/p>\n\n\n\n<p><strong>06 THE INNOVATION IMPERATIVE<\/strong>&nbsp;<strong>\u521b\u65b0\u5148\u5bfc<br><\/strong>\u968f\u7740\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u6548\u679c\u9012\u51cf\uff0c\u521b\u65b0\u4e0d\u518d\u662f\u53ef\u9009\u9879\uff0c\u800c\u662f\u5fc5\u987b\u6267\u884c\u7684\u6218\u7565\u3002\u670940%\u7684\u8425\u9500\u4ece\u4e1a\u8005\u8ba1\u5212\u57282025\/2026\u5e74\u5c0620%\u201330%\u7684\u8425\u9500\u9884\u7b97\u6295\u5165\u521b\u65b0\u3002\u9762\u5bf9\u4e0d\u65ad\u52a0\u901f\u7684\u98a0\u8986\u8282\u594f\uff0c90%\u7684CMO\u660e\u786e\u8868\u793a\u5e0c\u671b\u5c06\u521b\u65b0\u805a\u7126\u4e8e\u6700\u7d27\u8feb\u7684\u4e1a\u52a1\u6311\u6218\uff0c\u800c\u975e\u4f5c\u4e3a\u8fb9\u7f18\u6027\u8bd5\u9a8c\u3002<\/p>\n\n\n\n<p><strong>07 ARTIFICIAL ASSISTANCE<\/strong>&nbsp;<strong>\u4eba\u5de5\u8f85\u52a9<br><\/strong>AI \u5df2\u878d\u5165\u8425\u9500\u51b3\u7b56\u8005\u7684\u65e5\u5e38\u5de5\u4f5c\uff0c\u8fd9\u4fc3\u4f7f\u4ee3\u7406\u516c\u53f8\u5728\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u66f4\u52a0\u900f\u660e\u5730\u4f7f\u7528AI \uff0c\u5e76\u91cd\u65b0\u5ba1\u89c6\u4ee3\u7406\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u540c\u65f6\u4e5f\u8ba9\u6211\u4eec\u91cd\u65b0\u601d\u8003AI\u4e0e\u4eba\u7c7b\u5de5\u827a\u548c\u521b\u610f\u4e4b\u95f4\u7684\u534f\u4f5c\u5173\u7cfb\u3002\u540c\u65f6\uff0c\u7edd\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u6709\u8fdc\u89c1\u7684\u4ee3\u7406\u516c\u53f8\u4e0d\u4f1a\u53ea\u628aAI\u7528\u6765\u63d0\u9ad8\u6548\u7387\uff0c\u800c\u4f1a\u628a\u5b83\u7528\u4e8e\u63d0\u5347\u5b9e\u9645\u5f71\u54cd\u529b\uff1a<strong>88%<\/strong>\u8ba4\u540c\u8fd9\u4e00\u70b9\uff1b\u5728\u4e9a\u592a\u5730\u533a\u8fd9\u4e00\u6bd4\u4f8b\u4e3a<strong>94%<\/strong>\uff0c\u5728\u4e2d\u56fd\u548c\u5370\u5ea6\u66f4\u662f\u9ad8\u8fbe<strong>98%<\/strong>\u3002<\/p>\n\n\n\n<p><strong>08 HUMAN EXPERIENCE<\/strong>&nbsp;<strong>\u4eba\u7c7b\u4f53\u9a8c<br><\/strong>\u968f\u7740\u8425\u9500\u4ece\u4e1a\u8005\u5bf9\u4f20\u7edf\u6e20\u9053\u89e6\u8fbe\u529b\u7684\u4fe1\u5fc3\u51cf\u5f31\uff0c\u4ee5\u4f53\u9a8c\u5851\u9020\u54c1\u724c\u4f9d\u7136\u88ab\u89c6\u4e3a\u6838\u5fc3\u7b56\u7565\uff0c\u53ea\u662f\u672a\u6765\u7684\u4f53\u9a8c\u5f62\u6001\u6216\u5c06\u5927\u4e0d\u76f8\u540c\u3002<strong>86%<\/strong>\u7684CMO\u8ba4\u540c&#8221;\u5f53\u4eca\u7684\u54c1\u724c\u901a\u8fc7\u4f53\u9a8c\u6784\u5efa&#8221;\uff0c\u4f46\u540c\u65f6\u6709<strong>73%<\/strong>\u62c5\u5fc3&#8221;AI\u53ef\u80fd\u4f1a\u524a\u5f31\u54c1\u724c\u4f53\u9a8c\u7684\u5f71\u54cd\u529b&#8221;\u3002\u667a\u80fd\u4e2a\u6027\u5316\u548c\u65b0\u578b\u4ea4\u4e92\u754c\u9762\uff08\u6e38\u620f\u3001\u865a\u62df\u4e16\u754c\u3001\u624b\u52bf\u4e0e\u89e6\u63a7\u7b49\uff09\u4ecd\u7136\u88ab\u89c6\u4e3a\u521b\u610f\u54c1\u724c\u4f53\u9a8c\u7684\u5173\u952e\u8981\u7d20\u3002<\/p>\n\n\n\n<p><strong>09 INTELLIGENT CONTENT<\/strong>&nbsp;<strong>\u667a\u80fd\u5185\u5bb9<br><\/strong>\u89c4\u6a21\u5316\u8f93\u51fa\u4e0d\u518d\u662f\u76ee\u6807\uff1b\u5982\u4eca\u7684CMO\u66f4\u9700\u8981\u56f4\u7ed5\u5ba2\u6237\u65c5\u7a0b\u7684\u52a8\u6001\u5185\u5bb9\uff0c\u4ee5\u4fbf\u5728\u6700\u4f73\u65f6\u95f4\u7528\u6700\u4f73\u4fe1\u606f\u7cbe\u786e\u89e6\u8fbe\u987e\u5ba2\u3002\u9762\u5bf9\u5185\u5bb9\u540c\u8d28\u5316\u548c\u52a3\u8d28\u5185\u5bb9\u6cdb\u6ee5\u7684\u98ce\u9669\uff0cCMO\u4eec\u66f4\u575a\u4fe1\u5de5\u827a\u4e0e\u8bbe\u8ba1\u7684\u91cd\u8981\u6027\u300290%\u8ba4\u4e3a\u5de5\u827a\u4e0e\u8bbe\u8ba1\u5bf9\u4fdd\u6301\u54c1\u724c\u5dee\u5f02\u5316\u81f3\u5173\u91cd\u8981\u2014\u2014\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u9ad8\u8fbe98%\u3002<\/p>\n\n\n\n<p><strong>10 IN TASTE WE TRUST\u00a0<\/strong>\u00a0<strong>\u4fe1\u4efb\u4e0e\u54c1\u5473<br><\/strong>\u9996\u5e2d\u8425\u9500\u5b98\u4eec\u8ba4\u4e3a\u4ee3\u7406\u5f0fAI\u53ef\u5e26\u6765\u5ba2\u6237\u4f53\u9a8c\u548c\u4e2a\u6027\u5316\u7684\u98de\u8dc3\uff0c\u4f46\u540c\u65f6\u575a\u4fe1\u4fe1\u4efb\u3001\u6d88\u8d39\u8005\u504f\u597d\u4e0e\u54c1\u724c\u504f\u597d\u5c06\u66f4\u4e3a\u5173\u952e\u3002\u5168\u7403\u6709<strong>89%<\/strong>\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u4ee3\u7406\u5f0fAI\u5c06\u663e\u8457\u5f71\u54cd\u4e1a\u52a1\uff0c\u5728\u4e2d\u56fd\u4e0e\u7f8e\u56fd\u7684CMO\u9884\u671f\u5f71\u54cd\u5c24\u4e3a\u663e\u8457\u3002<strong>90%<\/strong>\u8ba4\u4e3a\u5f3a\u70c8\u7684\u54c1\u724c\u504f\u597d\u5bf9\u4fdd\u6301&#8221;\u8d2d\u7269\u7bee&#8221;\u5730\u4f4d\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color has-extra-small-font-size\">\u672c\u6587\u7531<a href=\"http:\/\/cxounion.cn\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/a>\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u7535\u901a\u521b\u610f DENTSU CREATIVE\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fU\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u5982\u9700\u52a0\u5165<a href=\"http:\/\/weixin.qq.com\/r\/fxJxaVHE1AyrrRUK90dt\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color\" style=\"font-size:14px\">\u514d\u8d23\u58f0\u660e: \u672c\u7f51\u7ad9(<a href=\"http:\/\/cxounion.cn\">http:\/\/www.cxounion.cn\/<\/a>)\u5185\u5bb9\u4e3b\u8981\u6765\u81ea\u539f\u521b\u3001\u5408\u4f5c\u5a92\u4f53\u4f9b\u7a3f\u548c\u7b2c\u4e09\u65b9\u6295\u7a3f\uff0c\u51e1\u5728\u672c\u7f51\u7ad9\u51fa\u73b0\u7684\u4fe1\u606f\uff0c\u5747\u4ec5\u4f9b\u53c2\u8003\u3002\u672c\u7f51\u7ad9\u5c06\u5c3d\u529b\u786e\u4fdd\u6240\u63d0\u4f9b\u4fe1\u606f\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u4f46\u4e0d\u4fdd\u8bc1\u6709\u5173\u8d44\u6599\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u8bfb\u8005\u5728\u4f7f\u7528\u524d\u8bf7\u8fdb\u4e00\u6b65\u6838\u5b9e\uff0c\u5e76\u5bf9\u4efb\u4f55\u81ea\u4e3b\u51b3\u5b9a\u7684\u884c\u4e3a\u8d1f\u8d23\u3002\u672c\u7f51\u7ad9\u5bf9\u6709\u5173\u8d44\u6599\u6240\u5f15\u81f4\u7684\u9519\u8bef\u3001\u4e0d\u786e\u6216\u9057\u6f0f\uff0c\u6982\u4e0d\u8d1f\u4efb\u4f55\u6cd5\u5f8b\u8d23\u4efb\u3002<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color\" style=\"font-size:14px\">\u672c\u7f51\u7ad9\u520a\u8f7d\u7684\u6240\u6709\u5185\u5bb9(\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u6587\u5b57\u3001\u56fe\u7247\u3001LOGO\u3001\u97f3\u9891\u3001\u89c6\u9891\u3001\u8f6f\u4ef6\u3001\u7a0b\u5e8f\u7b49) \u7248\u6743\u5f52\u539f\u4f5c\u8005\u6240\u6709\u3002\u4efb\u4f55\u5355\u4f4d\u6216\u4e2a\u4eba\u8ba4\u4e3a\u672c\u7f51\u7ad9\u4e2d\u7684\u5185\u5bb9\u53ef\u80fd\u6d89\u5acc\u4fb5\u72af\u5176\u77e5\u8bc6\u4ea7\u6743\u6216\u5b58\u5728\u4e0d\u5b9e\u5185\u5bb9\u65f6\uff0c\u8bf7\u53ca\u65f6\u901a\u77e5\u672c\u7ad9\uff0c\u4e88\u4ee5\u5220\u9664\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[860,1],"tags":[1058],"class_list":["post-28373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-860","category-other-news","tag--dentsu-creative"],"_links":{"self":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/28373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/comments?post=28373"}],"version-history":[{"count":2,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/28373\/revisions"}],"predecessor-version":[{"id":28412,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/28373\/revisions\/28412"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media\/28374"}],"wp:attachment":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media?parent=28373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/categories?post=28373"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/tags?post=28373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}