{"id":337,"date":"2023-04-08T14:48:06","date_gmt":"2023-04-08T06:48:06","guid":{"rendered":"http:\/\/cxounion.cn\/?p=337"},"modified":"2023-04-08T14:49:12","modified_gmt":"2023-04-08T06:49:12","slug":"cxo%e8%a7%82%e7%82%b9-%e6%8b%9b%e5%95%86%e8%9b%87%e5%8f%a3%e9%a6%96%e5%b8%ad%e6%95%b0%e5%ad%97%e5%ae%98cdo%e5%be%90%e6%99%93%e4%bb%aa%ef%bc%9a%e6%95%b0%e5%ad%97%e5%8c%96%e9%a2%86%e5%af%bc%e8%80%85","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2023\/04\/08\/cxo%e8%a7%82%e7%82%b9-%e6%8b%9b%e5%95%86%e8%9b%87%e5%8f%a3%e9%a6%96%e5%b8%ad%e6%95%b0%e5%ad%97%e5%ae%98cdo%e5%be%90%e6%99%93%e4%bb%aa%ef%bc%9a%e6%95%b0%e5%ad%97%e5%8c%96%e9%a2%86%e5%af%bc%e8%80%85\/","title":{"rendered":"\u3010CXO\u89c2\u70b9\u3011\u62db\u5546\u86c7\u53e3\u9996\u5e2d\u6570\u5b57\u5b98CDO\u5f90\u6653\u4eea\uff1a\u6570\u5b57\u5316\u9886\u5bfc\u8005\u5982\u4f55\u52a9\u63a8IT\u4e0e\u4e1a\u52a1\u8de8\u8d8a\u90e8\u95e8\u9e3f\u6c9f"},"content":{"rendered":"\n<p 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class=\"has-medium-font-size\">\u6211\u4eec\u8fd8\u5728\u8fdb\u4e00\u6b65\u5efa\u7acbDTBP\uff08\u6570\u5b57\u79d1\u6280\u4e1a\u52a1\u4f19\u4f34\uff09\u673a\u5236\uff0c\u5c06\u79d1\u6280\u56e2\u961f\uff0c\u7279\u522b\u662f\u4ea7\u54c1\u7ecf\u7406\u56e2\u961f\u4e2d\u4e00\u534a\u7684\u7ee9\u6548\u4ea4\u7531\u4e1a\u52a1\u56e2\u961f\u8bc4\u4f30\u3002\u00a0<strong>\u4e3e\u529e\u516c\u53f8\u7ea7\u522b\u7684\u6570\u5b57\u79d1\u6280\u8282\u00a0<\/strong>\uff0c\u8ba9\u4e1a\u52a1\u4eba\u5458\u4e0e\u6280\u672f\u4eba\u5458\u76f8\u4e92<em>\u5408\u4f5c<\/em>\u6216\u8005\u540c\u53f0\u7ade\u6280\u3002\u8fd9\u90fd\u6709\u5229\u4e8e\u6253\u7834\u6280\u672f\u90e8\u95e8\u4e0e\u4e1a\u52a1\u90e8\u95e8\u4e4b\u95f4\u7684\u58c1\u5792\uff0c\u52a0\u5f3a\u5f7c\u6b64\u4e4b\u95f4\u7684<em>\u5408\u4f5c<\/em>\u80fd\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">IT and business departments have been unable to bridge the collaboration gap between each other, but digital transformation is the trend of development, business departments need IT applications to drive their own changes, and business changes further promote IT applications. If they do not resolve their grudges in time, the transition will be difficult.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">01 There are three reasons for poor collaboration between IT and business<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The reasons for poor coordination between IT and business departments are as follows:<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Digitalization is indeed quite professional<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">First, digitalization is indeed quite professional, but there are still some challenges in the understanding of digitalization and related professional knowledge. If the business doesn&#8217;t have a deep understanding of digitization, it&#8217;s hard to understand what it can do. Accordingly, the technical department&#8217;s understanding of the business and information synchronization also have shortcomings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Traditional informatization focuses more on system construction<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Second, traditional informatization focuses more on system construction and does not put corresponding business changes in an important position. The business thinks digital = build systems\/tools. The IT department woke up earlier, and there was a huge difference in the perception of digitalization, which inevitably led to a &#8220;mismatch&#8221; in action.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">The daily work of business departments is focused on the business itself<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Third, because the daily work of business departments is focused on the business itself, they consider digitalization as extra work, so they devote relatively less energy to digital transformation. While the IT department is dedicated to digitalization, the two sides have different views on digitalization positioning, energy investment, performance linkage, and the intensity and speed of promotion. Objectively speaking, this will inevitably lead to insufficient collaboration between the business and technical departments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">02 The &#8220;relationship between IT and business&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In the process of digital transformation, business and technology departments should be fully integrated, with clear division of labor and close cooperation, just like the relationship between fish and water.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">New expert, Chief Digital Officer of China Merchants Shekou: How can digital leaders help IT and business cross the departmental gap<br>At present, digital transformation belongs to a relatively special job. It is the only task in an enterprise that requires the full cooperation of two departments in order to succeed. Here, this requires a certain safeguard mechanism.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Merchants Shekou is also trying to learn from the Internet<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">At present, Merchants Shekou is also trying to learn from the Internet. Internet enterprises have natural advantages. Since its birth, it has possessed the characteristics of &#8220;technology is business and business is technology&#8221;. Therefore, in Internet enterprises, they will generally adopt the product mechanism; At the same time, the enterprise encourages the product manager as the core of the enterprise to build digital products. China Merchants Shekou from the inspiration, also actively use this mechanism to develop digital products. And this kind of digital product has long gone beyond the traditional &#8220;product = system&#8221; concept. Products can only be called digital products if &#8220;digital means such as hardware and software are combined with the digital operation of the business.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">How can digital leaders help IT and business cross the departmental gap<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">New expert, Chief Digital Officer of China Merchants Shekou: How can digital leaders help IT and business cross the departmental gap.<br>In this context, the person in charge of the digital product becomes the business leader in the process field, and the product manager is his B Angle in the digital field to support him in the construction of the digital product.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Therefore, digital products are a combination of digital means and digital operations. Which can realize business value in a closed loop, which can better lead the business team and technical team to jointly build and operate digital products.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In this regard, China Merchants Shekou has achieved initial results, and is also further deepening the mechanism, so as to promote the cooperation between the business team and the technical team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">03 Various &#8220;love over time&#8221; approaches to facilitate the relationship between IT and the business<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The digital product mechanism is one way to improve the relationship between IT and business.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In addition, it is crucial for the change of ideas, such as digital culture. Culture aims to change people&#8217;s consciousness and ideas. In addition to promoting the digital product mechanism. China Merchants Shekou also set up digital leadership in the business team. So that the business departments can clearly understand the important role they play in the digital transformation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At the same time, we guided the technical team deeper into the business. We have taken steps such as the technology team spending at least half the week with the business team to fully understand each other&#8217;s work in close proximity.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We are also further establishing DTBP (Digital Technology Business Partner). Where half of the performance of the technology team, particularly the product Manager team, is assessed by the business team. Hold company-level digital technology festival. Let business personnel and technical personnel cooperate with each other or compete on the same stage. 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