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class=\"has-medium-font-size\">\u5f53\u65f6\u817e\u8baf\u7684\u89e3\u51b3\u65b9\u6cd5\u662f\u7ec4\u7ec7\u53d8\u9769\u4e3a\u4e8b\u4e1a\u90e8\uff08BU\uff09\u9a71\u52a8\uff0c\u628a\u4e00\u4e2a\u65b9\u5411\u7684\u4ea7\u54c1\u7684\u7814\u53d1\u3001\u5e02\u573a\u5408\u5e76\u5230\u4e00\u4e2a BU \u91cc\uff0c\u8ba9\u4e00\u4e2a\u9886\u519b\u4eba\u7edf\u4e00\u8d1f\u8d23\u3002\u8fd9\u4ef6\u4e8b\u7684\u6311\u6218\u5728\u4e8e\u5bf9 BU \u7684\u7b2c\u4e00\u8d1f\u8d23\u4eba\u8981\u6c42\u5f88\u9ad8\uff0c\u4ed6\u5fc5\u987b\u8981\u6709\u7efc\u5408\u7684\u80fd\u529b\uff0c\u540c\u65f6\u8981\u6709\u5185\u90e8\u6587\u5316\u7684\u8ba4\u540c\u5ea6\u3002\u817e\u8baf\u540e\u6765\u7684\u51e0\u4f4d\u91cd\u8981\u7684\u7ba1\u7406\u56e2\u961f\u6210\u5458\u65f6\u90a3\u4e2a\u65f6\u5019\u4e0a\u4efb\u7684\u3002\u521b\u59cb\u4eba\u53d8\u6210\u6a2a\u5411\u652f\u6301\uff0c\u5927\u5bb6\u90fd\u4f1a\u89c9\u5f97\uff0c\u53ea\u8981\u516c\u53f8\u597d\u5c31\u53ef\u4ee5\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5230 2008 \u5e74\u30012009 \u5e74\uff0c\u516c\u53f8\u6210\u7acb\u5341\u5468\u5e74\u7684\u65f6\u5019\uff0c\u6211\u4eec\u7684\u611f\u89c9\u662f\u516c\u53f8\u6210\u957f\u826f\u597d\uff0c\u4e1a\u52a1\u6709\u7a33\u5b9a\u7684\u589e\u901f\uff0c\u56e2\u961f\u4e5f\u6709\u6bd4\u8f83\u597d\u57f9\u517b\u4eba\u7684\u80fd\u529b\u3002\u4f46\u4e8b\u60c5\u7684\u53d1\u5c55\u901a\u5e38\u6ca1\u6709\u90a3\u4e48\u7406\u60f3\uff0c\u6bcf\u5f53\u4f60\u611f\u89c9\u826f\u597d\u7684\u65f6\u5019\uff0c\u5176\u5b9e\u5371\u673a\u5df2\u7ecf\u5728\u6f5c\u4f0f\u4e86\u3002\u8fd9\u4e2a\u6539\u53d8\u662f\u6765\u81ea\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6d6a\u6f6e\uff0c\u5230 2010 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\u5e74\u7684\u7206\u53d1\uff0c\u7ed9\u4e86\u4f01\u4e1a\u53d8\u9769\u5f88\u5927\u7684\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5fae\u4fe1\u521a\u521a\u53d1\u5e03\u7684\u65f6\u5019\uff0c\u5934\u4e09\u4e2a\u6708\u6ce2\u6f9c\u4e0d\u60ca\uff0c\u4f46\u662f\u5728 2011 \u5e74 5 \u6708\u4efd\u7a81\u7136\u5c31\u7206\u53d1\u4e86\uff0c\u539f\u56e0\u5c31\u662f\u52a0\u5165\u4e86\u8bed\u97f3\u529f\u80fd\u3002\u63a5\u4e0b\u6765\u4e09\u4e2a\u6708\u5fae\u4fe1\u7684\u7528\u6237\u589e\u957f\uff0c\u662f\u6211\u4ece\u4e1a\u4ee5\u6765\u89c1\u8fc7\u6700\u9661\u5ced\u7684\u901f\u5ea6\u3002\u90a3\u4e09\u4e2a\u6708\u662f\u4ec0\u4e48\u6982\u5ff5\uff1f\u6bcf\u5929\u5fae\u4fe1\u7684\u7528\u6237\u589e\u957f 10%\uff0c\u6d3b\u8dc3\u7528\u6237\u91cf\u4e00\u5468\u589e\u957f 70%\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e5f\u5c31\u662f\u8fd9\u4e09\u4e2a\u6708\uff0c\u6211\u4e2a\u4eba\u611f\u89c9\u5fae\u4fe1\u62a2\u5360\u4e86\u4e00\u4e2a\u5386\u53f2\u7684\u91cd\u8981\u65f6\u95f4\u7a97\u53e3\uff0c\u8fd9\u79cd\u589e\u957f\u901f\u5ea6\u4e5f\u575a\u5b9a\u4e86\u817e\u8baf\u7ec4\u7ec7\u53d8\u9769\uff0c\u5168\u9762\u8f6c\u578b\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u51b3\u5fc3\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u540e\u6765\u817e\u8baf\u7684\u7ec4\u7ec7\u53d8\u9769\u91cd\u7ec4\uff0c\u62c6\u6389\u4e86\u65e0\u7ebf BU\uff0c\u518d\u540e\u6765\u817e\u8baf\u6295\u8d44\u4e86\u641c\u72d7\u3001\u70b9\u8bc4\u3001\u4eac\u4e1c\uff0c\u628a\u641c\u7d22\u5e76\u7ed9\u4e86\u641c\u72d7\uff0c\u628a\u7535\u5546\u5e76\u7ed9\u4e86\u4eac\u4e1c\uff0c\u8fd9\u662f\u817e\u8baf\u5386\u53f2\u4e0a\u7b2c\u4e8c\u6b21\u5927\u7684\u7ec4\u7ec7\u53d8\u9769\u3002\u90a3\u65f6\u4e5f\u6709\u4e0d\u5c11\u540c\u4e8b\u4e0d\u7406\u89e3\uff0c\u8fd9\u4e2a\u5e76\u7ed9\u4e86\u641c\u72d7\u3001\u90a3\u4e2a\u5e76\u7ed9\u4e86\u4eac\u4e1c\uff0c\u6211\u4eec\u81ea\u5df1\u505a\u4ec0\u4e48\uff1f\u6211\u8ba4\u4e3a\uff0c\u817e\u8baf\u7684\u672a\u6765\u662f\u57fa\u4e8e\u8fde\u63a5\u7684\u516c\u53f8\u3001\u57fa\u4e8e\u5927\u6570\u636e\u670d\u52a1\u7684\u516c\u53f8\u3002\u5982\u679c\u817e\u8baf\u628a\u4eba\u3001\u4f01\u4e1a\u3001\u670d\u52a1\u7684\u7684\u57fa\u7840\u8fde\u63a5\u8bbe\u65bd\u505a\u597d\uff0c\u5c31\u80fd\u6709\u673a\u4f1a\u4fc3\u8fdb\u5f88\u591a\u884c\u4e1a\u7684\u6539\u53d8\u548c\u63d0\u5347\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u79fb\u52a8\u4e92\u8054\u7f51\u6d6a\u6f6e\u7684\u6765\u4e34\u3001\u5916\u90e8\u7684\u523a\u6fc0\u3001\u5fae\u4fe1\u7684\u5d1b\u8d77\uff0c\u90fd\u4fc3\u6210\u4e86\u516c\u53f8\u5728 2011 \u5e74\u505a\u7ec4\u7ec7\u53d8\u9769\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u4e09\u3001\u60ca\u9669\u7684\u53d8\u9769\uff0c\u8fd8\u662f\u300c\u6e29\u6c34\u716e\u9752\u86d9\u300d\uff1f<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u56de\u987e\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u6211\u4e2a\u4eba\u611f\u89c9\u90a3\u4e2a\u65f6\u95f4\u7684\u53d8\u9769\u662f\u975e\u5e38\u60ca\u9669\u7684\u3002\u8fd9\u4e2a\u65f6\u95f4\u5982\u679c\u518d\u665a\u4e00\u5e74\uff0c\u4e5f\u8bb8\u5c31\u4f1a\u9519\u8fc7\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u5927\u6f6e\u3002\u6211\u5728 2014 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class=\"has-medium-font-size\">\u4f46\u662f\u5728\u79fb\u52a8\u5e74\u4ee3\u5c31\u4e0d\u4e00\u6837\u4e86\uff0c\u79fb\u52a8\u5e74\u4ee3\u7528\u6237\u81ea\u4e3b\u9009\u62e9\u7684\u80fd\u529b\u5927\u5927\u63d0\u9ad8\u4e86\uff0c\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5982\u679c\u505a\u4e0d\u5230 90 \u5206\u7684\u8bdd\uff0c\u5f88\u5feb\u5c31\u4f1a\u88ab\u6dd8\u6c70\u3002\u5728\u8fd9\u4e9b\u8f6c\u53d8\u7684\u8fc7\u7a0b\u91cc\uff0c\u5386\u53f2\u6210\u7ee9\u5f88\u5bb9\u6613\u6210\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u8f6c\u578b\u7684\u8d1f\u62c5\u3002\u7ba1\u7406\u8005\u4f1a\u5bf9\u6210\u7ee9\u6709\u7559\u604b\uff0c\u89c9\u5f97\u6211\u8fd8\u6709\u5f88\u591a\u6536\u5165\uff0c\u5e02\u573a\u4efd\u989d\u4e5f\u6709\u300c\u6c5f\u6e56\u5730\u4f4d\u300d\u3002\u4f46\u662f\u4e00\u5b9a\u65f6\u95f4\u7a97\u53e3\u4e4b\u5185\uff0c\u5982\u679c\u4e0d\u80fd\u81ea\u6211\u9769\u547d\uff0c\u4f60\u53ef\u80fd\u5c31\u5df2\u7ecf\u8001\u5316\u4e86\uff0c\u4e0d\u518d\u80fd\u9002\u5e94\u65b0\u7684\u65f6\u4ee3\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4f01\u4e1a\u5f88\u5bb9\u6613\u72af\u4e00\u4e9b\u9519\u8bef\uff0c\u5728 PC 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class=\"has-medium-font-size\">\u8fd9\u4e24\u8005\u65e2\u662f\u9e45\u5382\u5f88\u5927\u7684\u6311\u6218\uff0c\u4e5f\u8bb8\u4e5f\u662f\u5f88\u5927\u7684\u673a\u9047\uff0c\u795d\u613f\u9e45\u5382\u4eba\u80fd\u575a\u6301\u521d\u5fc3\uff0c\u80fd\u51fa\u66f4\u591a\u53d1\u5149\u7684\u4ea7\u54c1\u4eba\uff0c\u5e2e\u52a9\u56e2\u961f\u8de8\u8d8a\u8fd9\u4e9b\u6311\u6218\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>How did Tencent grow into such a big company from 1998 to 2017?<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In nearly 20 years, the company started from &#8220;network paging&#8221; business, accidentally encountered the PC Internet dividend era; After successfully stepping into the era of mobile Internet, it has become an Internet giant with more than one billion users. In the development of a big company, there are always countless moments of &#8220;possibility&#8221;, and Tencent is no exception. It has undergone transformation, several times of organizational structure adjustment, but also constantly secreting and digesting various pains brought by the growth process, and finally formed a unique cultural status quo.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">To this day, Tencent is most praised for its strong &#8220;product gene&#8221; and open enterprise ecosystem. How does this unique DNA grow and get inserted into a company? In November, Zhang Zhidong, one of the founders of Tencent and former CTO, discussed with 16 entrepreneurs including Wang Xiaochuan, CEO of Sogou, the concept of creating good products, as well as the establishment and inheritance of team management and corporate culture in the &#8220;near field Research&#8221; of Geek Park Frontier.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The following is Zhang Zhidong dictating, Geek Park slightly arranged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Tencent&#8217;s &#8220;first venture&#8221; : one is to live, two is less scolded<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">When we first founded Tencent, in fact, we did not understand what VC, venture capital, a few founders just tired of working, want to do their own Internet products to do a small company, can support themselves, in such a mistake, into the Chinese Internet industry.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Tencent was lucky. It was in the right place at the right time. When Tencent was founded in 1998, we originally wanted to build a paging system and sell it to paging stations. There&#8217;s no money to be made from doing OICQ. It&#8217;s an interest-based spin-off that adds some call volume to the pager.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">But after a year of business development, the industry began to decline, pagers continue to close or merge, the mobile phone instead of the general trend of pagers has become prominent. Our side business, OICQ, is growing like crazy. Bandwidth was tight, there was no entertainment, and instant messaging was a necessity. In addition, China Telecom invests heavily in the expansion of Internet lines and backbone network construction every year, and Guangdong Telecom is the province with the fastest network infrastructure construction. Shenzhen is a city hot for young entrepreneurs. We stumble into the river of this age.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">We started out as a small company of a few people.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">We started out as a small company of a few people. One of our hopes is that the company will survive without going out of business; Second, do not let the user drop the line, get less scold. The company does not have any written system, not even the standard time to go to work. Several members are Internet addicts who like Internet products. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">After getting up, they would run back to the company and read users&#8217; opinions on our pc. We have a very simple graph that we&#8217;ve been using for years, which is to count how many people are online per minute, and put a dot on it. If the curve suddenly drops, there&#8217;s a problem. I didn&#8217;t even need to call my colleagues, so I called a taxi back to work. When I got back to work, everyone was already working on a fix. We are heavy users of our product itself, and we can all relate to the frustration of people dropping the line.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">There&#8217;s a lot of miscues involved. If we were not living in China, we would not feel the pain points of Chinese netizens and Chinese network facilities, and we would not have such an opportunity. If we had graduated a few years earlier and had some achievements and armature in the original industry, perhaps it would not have been so easy to leave the original industry and resolutely embrace the Internet as a new thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">How to choose the internal road?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">When encountering the business tuyere, some enterprises can develop very quickly, but for the inheritance force within an enterprise, team training is a process of slow work and fine work. What&#8217;s more, the world is constantly changing, and enterprises must keep changing to adapt. In this process, the enterprise&#8217;s determination to change is very important.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In Tencent&#8217;s later development, we faced this challenge several times.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From 1998 to 2004, this was Tencent&#8217;s first venture. From a small workshop of a few people, it has developed into a medium-sized company of nearly one thousand people. The company was listed on the main board of Hong Kong in 2004. By 2004, 2005, the company had two options for growth. One option is that we only do communication and entertainment, which is the original DNA of Tencent and what the original team is good at, which is also relatively profitable. The second choice, the span is relatively large, at that time Pony (Ma Huateng) is similar to the &#8220;online life&#8221; to summarize this direction. The team debated for a long time and finally chose the second path. This is a difficult road to take, and at the same time, it also has a relatively big impact on the original organizational structure of the company.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the past, the company had a single business line, and several founders could deal with their own business vertically. We had high communication frequency and efficiency, and many things depended on our character and diligence to maintain the operation of the company. But after diversifying our business, we realized that there was a big bottleneck in the ability of founders, and all kinds of problems would arise in resource allocation between product lines and organization. It&#8217;s a big challenge.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Tencent&#8217;s solution was to transform the organization into a BU drive, <\/h4>\n\n\n\n<p class=\"has-medium-font-size\">At that time, Tencent&#8217;s solution was to transform the organization into a BU drive, to combine the R&amp;D and marketing of products in one direction into a BU, and to make a leader in charge. The challenge of this matter lies in the high requirement for the first person in charge of BU, who must have comprehensive ability and recognition of internal culture. Several key members of Tencent&#8217;s later management team arrived around that time. The founder becomes a lateral supporter, and everyone thinks, as long as the company is good, it&#8217;s OK.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">By 2008 and 2009, the 10th anniversary of the company, we felt that the company was growing well, the business was growing steadily, and the team had a relatively good ability to cultivate people. But things often don&#8217;t work out so well, and every time you feel good, a crisis is already lurking. This change came from the wave of mobile Internet. In 2010, we suddenly felt wrong, and Tencent&#8217;s organizational structure suddenly became unable to adapt to this era. The arrival of the mobile era made Tencent face the threshold of revolution or revolution.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In 2011, we dismantled the mobile BU and combined it with the original PC teams of various products to do a self-closed loop, to be the main PC colleagues to transform and learn mobile research and development, and to fully transfer to the mobile era. There are challenges along the way, and the interests, inertia and feelings of the existing departments will be affected. But in this era, if you don&#8217;t change, the world will change. If it hadn&#8217;t changed then, Tencent wouldn&#8217;t have caught up with the mobile Internet in the years to come.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Tencent was criticized for its lack of ecological thinking and why it had to do everything by itself.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">A dispute with 360 that year gave Tencent a lot of external irritations. At the time, Tencent was criticized for its lack of ecological thinking and why it had to do everything by itself. The outbreak of wechat in 2011 gave enterprises great confidence to change.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Wechat was quiet for the first three months when it was launched, but suddenly exploded in May 2011 when it added voice functions. Wechat&#8217;s user growth over the next three months was the steepest I&#8217;ve seen in my career. What is the concept of three months? Wechat&#8217;s users are growing by 10% a day and its active users by 70% a week.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In these three months, I personally feel that wechat has seized an important time window in history, and this growth rate has also strengthened Tencent&#8217;s determination to reform its organization and comprehensively transform the mobile Internet.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Later, Tencent&#8217;s organizational reform and reorganization included the dismantling of wireless BU. Later, Tencent invested in Sogou, Dianping and Jingdong, and transferred search to Sogou and e-commerce to Jingdong. This was the second major organizational reform in Tencent&#8217;s history. At that time, many colleagues did not understand, this and gave to Sogou, that and gave to Jingdong, we do what? I think the future of Tencent is a connection-based company, based on big data services. If Tencent does a good job in connecting the infrastructure of people, enterprises and services, it will have the opportunity to promote the change and improvement of many industries.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The advent of the wave of mobile Internet, external stimulation, the rise of wechat, all contributed to the company&#8217;s organizational reform in 2011.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Thrilling change, or &#8220;boiling the frog&#8221;?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Looking back on this process, I personally feel that the time of change was very thrilling. If it had been a year later, it might have missed the mobile Internet boom. When I left the management team in 2014, I thought about why an enterprise with more than 10 years of operation was still so caught off guard in the period of change. I think this may have more to do with the mobile age. In the PC era, maybe our product is only 70 points, put on a few big traffic portals, it can still survive and get a lot of revenue.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, in the mobile age, it is different. The ability of users to choose independently has been greatly improved in the mobile age. If your products and services are less than 90 points, they will soon be eliminated. In the process of these changes, historical achievements can easily become the burden of an enterprise&#8217;s transformation. Managers will be attached to the achievement, think I still have a lot of income, market share also have &#8220;lake&#8217;s lake status.&#8221; But within a certain window of time, if you don&#8217;t revolutionize yourself, you may be too old to adapt to the new era.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Enterprises are easy to make some mistakes<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Enterprises are easy to make some mistakes. In the PC era, after the initial success of the product and the business model, the team keeps pursuing to make it bigger and more income. Unconsciously, the product becomes heavier and heavier, and a lot of rigid binding is done. People often have to consider whether the KPI assigned by the boss can be exceeded, but the understanding of users will become sluggish.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Whether the management team can seize the time window of change is the core of whether there is a sense of crisis. When you think you&#8217;re safe, your reflexes become sluggish. This cannot be done without the leaders&#8217; recognition of the sense of crisis and their &#8220;transformation&#8221;. Pony&#8217;s management style is relatively open. As long as time permits, he is willing to spend time discussing with people who have different opinions with him. One quarrel can not be finished, but also can quarrel for the second and third time. The structure of Tencent&#8217;s founding team also allows for a high degree of mutual trust.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">And the transformation of this matter, hindsight is taken for granted, the trend. But it wasn&#8217;t that easy. Management&#8217;s determination and timing were important. Without enough external stimulus and internal determination, things would have boiled over like a frog. Enterprise transformation will certainly bring pain, a large enterprise will have a lot of bugs, we can&#8217;t expect every step to be accurate, because of a variety of reasons, the transition time will be very painful, but if everyone can Debug together, through together, it is quite a good thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">What defines a good product<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">So how do we define a good product?<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Sometimes you will see some industry phenomena, for example, some teams love to give themselves a pat on the back and celebrate the new high of product revenue in an exaggerated way during the annual meeting. Some managers use very tough 996 to push the team to various management pressures. But in my opinion, this is not a really good product.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A really good product team doesn&#8217;t need to have a CEO telling the team that we&#8217;re awesome and great. It&#8217;s that every user and every member who participates in it feels like they&#8217;re doing something that really enhances the experience. It&#8217;s a mouthful to say, but I think it&#8217;s a hindrance to a lot of businesses. We often see an item growing in revenue and it&#8217;s hard to part with it. But we sometimes miss the question: Is it the next step for the world?<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">The importance of a product to that era will change.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">In fact, over time, the importance of a product to that era will change. If you have a product that generates a lot of revenue but makes users feel awkward and uncomfortable, from a product point of view, the model is not ideal. That kind of income, if you were in charge of a business, how would you feel about that? If you let it go earlier, maybe your team will create something new somewhere more beautiful. If you cling to the income, the team will easily get caught up in all kinds of butt decision-making self-justifies and become insensitive to the changes in the world.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the mobile era, I believe that good products, revenue models will be very elegant. Netflix, for example, is an elegant product. Netflix isn&#8217;t eager to fill your screen with exclusive shows and ads. The Netflix interface is clean and refreshing, but many of the details are thoughtful and beautiful. In fact, the amount of time you spend on Netflix isn&#8217;t short at all, and you&#8217;re happy when you pay for Netflix. Like this let the user pay happily, is a good product should pursue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Social responsibility of products<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">When a good product grows to a large scale and takes up a lot of users&#8217; time, the product begins to have its social responsibility problem. For example, the goose factory in recent years the fastest development of wechat and King of Glory.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For example, after wechat has more than 800 million users, many heavy users will suffer from interpersonal overload, information overload and time overload. As society becomes highly digital, it is expected that new and more complex social problems will continue to emerge in the future. Whether products and technologies can be used to alleviate these problems will be the future topic of wechat team.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For example, Honor of Kings faces another problem. The product and technology of the game are excellent, but after the popularity of the product is high, the mission of the team should not only be to make the game more fun and more people to play, which is not enough, but also need to take care of family harmony. At present, this game has been added to the supervision tool of parents on the playing time and consumption of minor children, but how to promote the harmony of family members, the product still has a lot of room for evolution.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">When a product has influence and occupies users&#8217; time, to a certain extent, its social responsibility attribute rises. If a team does some of these things, on the surface, it doesn&#8217;t help its revenue and business volume, but in the long run, I think these are the things that a good product should focus on.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">To combat aging, we need products that shine and a culture that encourages truth-telling<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">There will be a lot of bugs<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">A large multi-product line enterprise, there will be a lot of bugs. Between multiple product lines, multiple departments and teams, there will also be a lot of ass decision head generated a variety of ideas, easy to let the &#8220;sense of existence&#8221; and &#8220;myopia&#8221; affect the team, can not see clearly the world changes and their own aging, easy to boil the frog in warm water.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From the perspective of human and culture, on the one hand, enterprises should have &#8220;luminous product people&#8221;. Such people are always in short supply, more interested in product ideas than pleasing their bosses. They have strong beliefs and insights about the product and the future, and their experience and ability can be trusted by their colleagues. They can lead the team to find the light when the team is confused. Young colleagues actually don&#8217;t mind hard work, they mind meaningless hard work. If what they do can have a big positive impact on the society, the team members themselves will feel it, and the team will be naturally excited without giving them a pat on the back. The &#8220;luminous&#8221; product person can pass on such product belief to the team.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">The ability to &#8220;tell the truth&#8221; depends largely on the first person in charge of the team.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">On the other hand, there needs to be more open mechanisms within companies that encourage truth-telling. In a team, the ability to &#8220;tell the truth&#8221; depends largely on the first person in charge of the team. If this person loves face and his word carries weight, it is hard for others in the department to criticize him. When the company was small, it was easy to manage. The CEO and members of the management team often had dinner with the company, so that everyone could have enough communication frequency. After the company grew, the opportunity to meet and communicate with each other would be greatly reduced, so we may have to create a low-cost internal teasing mechanism.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">If you do something that makes users hate, colleagues in other departments will not be polite to criticize you. <\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Tencent has an internal platform called Lewen, where you can ask questions anonymously, but you have to answer with your real name. Within Tencent, if you do something that makes users hate, colleagues in other departments will not be polite to criticize you. If you&#8217;re thick-skinned enough not to change it, that&#8217;s your choice. But the vast majority of colleagues, all want to do a good job of products. A lot of things you rather than as invisible, as well as more active to face. Le asked the anonymous question, real name answer, is a kind of internal communication matching experiment of the goose factory.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Some worry that every employee will feel negative when they turn on the app in the morning. After several years of experiments, such a situation will not occur. If your company is open enough, even if some people are extreme about some problems, there will certainly be mature and rational colleagues to participate in the speculation, which is a more efficient multi-angle thought collision and effective communication for individuals, teams and enterprises.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Whether an enterprise can tell the truth is an important soil to help enterprises fight against aging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Tencent&#8217;s future faces two major challenges<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In the future of digital society, it feels like Tencent will face two big challenges.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">One is the challenge of socialization. New technology is promoting the rapid digitization of society, greatly improving social efficiency, but also bringing many derivative social problems. As an Internet company with connector positioning, whether Tencent can effectively help society alleviate these problems through technology and products may be the big challenge Tencent needs to face in the next stage.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The other is organizational evolution within the enterprise. The tide of new technology and the rapid development of big data, AI and cloud will lead to the upgrading of all walks of life in the society, which should be a great opportunity for Tencent to innovate. However, Tencent&#8217;s internal organizational structure has not yet been adapted to The Times. Faced with such a new era, there will be a lot of organizational walls and pits in the original completely BG organizational structure.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">These two are not only a great challenge for the goose factory, but also a great opportunity. I wish the people in the goose factory can stick to their original intention and produce more luminous products to help the team overcome these challenges.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u672c\u6587\u7531CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u7f51\u7edc\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fC\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u5982\u9700\u52a0\u5165<a href=\"http:\/\/weixin.qq.com\/r\/fxJxaVHE1AyrrRUK90dt\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/04\/cxo\u7ed3\u5c3e\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u514d\u8d23\u58f0\u660e: \u672c\u7f51\u7ad9(http:\/\/www.cxounion.cn\/)\u5185\u5bb9\u4e3b\u8981\u6765\u81ea\u539f\u521b\u3001\u5408\u4f5c\u5a92\u4f53\u4f9b\u7a3f\u548c\u7b2c\u4e09\u65b9\u6295\u7a3f\uff0c\u51e1\u5728\u672c\u7f51\u7ad9\u51fa\u73b0\u7684\u4fe1\u606f\uff0c\u5747\u4ec5\u4f9b\u53c2\u8003\u3002\u672c\u7f51\u7ad9\u5c06\u5c3d\u529b\u786e\u4fdd\u6240\u63d0\u4f9b\u4fe1\u606f\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u4f46\u4e0d\u4fdd\u8bc1\u6709\u5173\u8d44\u6599\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u8bfb\u8005\u5728\u4f7f\u7528\u524d\u8bf7\u8fdb\u4e00\u6b65\u6838\u5b9e\uff0c\u5e76\u5bf9\u4efb\u4f55\u81ea\u4e3b\u51b3\u5b9a\u7684\u884c\u4e3a\u8d1f\u8d23\u3002\u672c\u7f51\u7ad9\u5bf9\u6709\u5173\u8d44\u6599\u6240\u5f15\u81f4\u7684\u9519\u8bef\u3001\u4e0d\u786e\u6216\u9057\u6f0f\uff0c\u6982\u4e0d\u8d1f\u4efb\u4f55\u6cd5\u5f8b\u8d23\u4efb\u3002<br>\u672c\u7f51\u7ad9\u520a\u8f7d\u7684\u6240\u6709\u5185\u5bb9(\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u6587\u5b57\u3001\u56fe\u7247\u3001LOGO\u3001\u97f3\u9891\u3001\u89c6\u9891\u3001\u8f6f\u4ef6\u3001\u7a0b\u5e8f\u7b49) \u7248\u6743\u5f52\u539f\u4f5c\u8005\u6240\u6709\u3002\u4efb\u4f55\u5355\u4f4d\u6216\u4e2a\u4eba\u8ba4\u4e3a\u672c\u7f51\u7ad9\u4e2d\u7684\u5185\u5bb9\u53ef<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c06\u8fd1 20 \u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u8fd9\u5bb6\u4ee5\u300c\u7f51\u7edc\u5bfb\u547c\u300d\u4e1a\u52a1\u8d77\u5bb6\u7684\u516c\u53f8\uff0c\u8bef\u6253\u8bef\u649e\u5730\u9047\u4e0a\u4e86 PC \u4e0a\u7f51\u7ea2\u5229\u65f6\u4ee3\uff1b\u6210\u529f\u8fc8\u8fdb\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u540e\uff0c\u6210\u4e3a\u4e86\u62e5\u6709\u5341\u51e0\u4ebf\u7528\u6237\u91cf\u7684\u4e92\u8054\u7f51\u5de8\u5934\u3002\u5728\u4e00\u5bb6\u5927\u516c\u53f8\u7684\u53d1\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u603b\u662f\u7ea0\u7f20\u7740\u65e0\u6570\u7684\u300c\u53ef\u80fd\u6027\u300d\u77ac\u95f4\uff0c\u817e\u8baf\u4e5f\u4e0d\u4f8b\u5916\u3002<\/p>\n","protected":false},"author":1,"featured_media":363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,31,13],"tags":[49],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cto","category-cxo","category-viewpoint","tag-49"],"_links":{"self":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":3,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":383,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/362\/revisions\/383"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media\/363"}],"wp:attachment":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}