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class=\"has-medium-font-size\"><br>\u52302015\u5e74\uff0c\u54a8\u8be2\u516c\u53f8Gartner\u9884\u6d4b\u5c06\u4f1a\u670925%\u7684\u4f01\u4e1a\u62e5\u6709\u9996\u5e2d\u6570\u5b57\u5b98(Chief Digital Officer\uff0c\u4ee5\u4e0b\u7b80\u79f0CDO)\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u662f\u4f01\u4e1a\u7ec4\u7ec7\u7ed3\u6784\u4e2d\u4e00\u4e2a\u81ea\u7136\u800c\u7136\u7684\u53d1\u5c55\uff1a70%\u7684\u53d7\u8bbfCMO\u79f0\u4ed6\u4eec\u5df2\u7ecf\u5728\u4f01\u4e1a\u5185\u8bbe\u7acb\u4e86\u9996\u5e2d\u8425\u9500\u6280\u672f\u8005\u8fd9\u4e00\u804c\u4f4d\uff0c\u5411CMO\u6c47\u62a5\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>CDO\u7684\u8bde\u751f\uff0c\u79bb\u4e0d\u5f00\u6570\u5b57\u6280\u672f\u5728\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u4e2d\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u539f\u56e0\uff0c\u540c\u6837\u4e5f\u6709\u6765\u81ea\u4f01\u4e1a\u9ad8\u7ba1\u5185\u90e8\u7684\u538b\u529b\u2014\u2014CMO\u4e0eCIO\u56e0\u4e3a\u6280\u672f\u539f\u56e0\uff0c\u5728\u521b\u65b0\u4e0e\u95ee\u8d23\u4e0a\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u91cd\u5408\u4e0e\u6a21\u7cca\u4e4b\u5904\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u4e00\u65b9\u9762\u662f\u6d88\u8d39\u8005\u5e0c\u671b\u4f01\u4e1a\u63d0\u4f9b\u65e0\u7f1d\u7684\u6570\u5b57\u5316\u4f53\u9a8c\uff0c\u53e6\u4e00\u65b9\u9762\u4f01\u4e1a\u7684CMO\u4e0eCIO\u4eec\u8ba4\u8bc6\u5230\u9700\u8981\u80fd\u6ee1\u8db3\u53cc\u65b9\u5171\u540c\u9700\u6c42\u7684\u6280\u672f\u4e0e\u6218\u7565\u4eba\u624d\uff0cCDO\u7684\u5730\u4f4d\u4e0e\u65e5\u4ff1\u589e\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u4e00\u3001\u56db\u5835\u5899\u4e4b\u5916<\/h2>\n\n\n\n<p 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cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u661f\u5df4\u514b\u5bf9\u6570\u5b57\u5316\u7684\u62e5\u62b1\uff0c\u53ef\u4ee5\u8ffd\u6eaf\u52302008\u5e74\u970d\u534e\u5fb7\u2022\u8212\u5c14\u8328\u7684\u56de\u5f52\u3002\u5f53\u8fd9\u4f4d\u661f\u5df4\u514b\u521b\u59cb\u4eba\u518d\u6b21\u51fa\u5c71\uff0c\u62c5\u4efb\u516c\u53f8CEO\u65f6\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u5df2\u7ecf\u53d1\u751f\u4e86\u5de8\u5927\u53d8\u5316\uff0c\u4ed6\u4eec\u671f\u5f85\u65e0\u7f1d\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p 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class=\"has-medium-font-size\"><br>\u661f\u5df4\u514b\u5982\u6b64\u8feb\u5207\u5730\u5411\u6570\u5b57\u5316\u8f6c\u79fb\uff0c\u539f\u56e0\u5f88\u7b80\u5355\u2014\u2014\u6d88\u8d39\u8005\u5728\u54ea\u513f\uff0c\u661f\u5df4\u514b\u5c31\u53bb\u54ea\u513f\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u201c\u6211\u4eec\u4e0d\u4ec5\u8981\u5728\u661f\u5df4\u514b\u95e8\u5e97\u7684\u8fd9\u56db\u5835\u5899\u4ee5\u5185\u6709\u6240\u4f5c\u4e3a\uff0c\u800c\u4e14\u5fc5\u987b\u5728\u79fb\u52a8\u5e73\u53f0\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u9762\u6709\u6240\u4f5c\u4e3a\u3002\u5411\u987e\u5ba2\u4f20\u9012\u661f\u5df4\u514b\u4f53\u9a8c\u65f6\uff0c\u4e0d\u4ec5\u4ec5\u662f\u5728\u6211\u4eec\u661f\u5df4\u514b\u7684\u7269\u7406\u7a7a\u95f4\u91cc\u9762\uff0c\u6211\u4eec\u5e0c\u671b\u5c06\u5b83\u5ef6\u5c55\u5230\u793e\u4f1a\u5316\u5a92\u4f53\u548c\u6570\u5b57\u7684\u7a7a\u95f4\uff0c\u5305\u62ec\u79fb\u52a8\u7684\u5e73\u53f0\u4e0a\u3002\u201d\u661f\u5df4\u514b\u5496\u5561\u516c\u53f8\u4e3b\u5e2d\u3001\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98\u970d\u534e\u5fb7\u2022\u8212\u5c14\u8328(Howard Schultz)\u5728\u63a5\u53d7\u300a\u6210\u529f\u8425\u9500\u300b\u4e13\u8bbf\u65f6\u8bf4\u9053\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u4e8c\u3001\u79fb\u52a8\u4e0e\u4f1a\u5458\u5148\u884c<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u661f\u5df4\u514b\u7684\u9996\u4f4dCDO\u7531Adam Brotman\u51fa\u4efb\uff0c\u4ed6\u638c\u7ba1\u7740110\u4eba\u5de6\u53f3\u7684\u56e2\u961f\u3002\u8fd9\u4e2aC\u5b57\u5934\u7684\u7ba1\u7406\u8005\uff0c\u5177\u4f53\u804c\u8d23\u662f\u4ec0\u4e48?<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u4ed6\u8981\u8d1f\u8d23\u661f\u5df4\u514b\u6574\u4e2a\u6838\u5fc3\u7684\u6570\u5b57\u4e1a\u52a1\uff0c\u5305\u62ec\u5168\u7403\u6570\u5b57\u8425\u9500\u3001\u7f51\u7ad9\u3001\u79fb\u52a8\u7ec8\u7aef\u3001\u793e\u4ea4\u5a92\u4f53\u3001Starbucks Card\u3001\u987e\u5ba2\u5fe0\u8bda\u8ba1\u5212\u3001\u7535\u5b50\u5546\u52a1\u3001Wi-Fi\u3001\u661f\u5df4\u514b\u6570\u5b57\u7f51\u7edc(Starbucks Digital Network)\uff0c\u4ee5\u53ca\u65b0\u5174\u7684\u5e97\u5185\u6570\u5b57\u53ca\u5a31\u4e50\u6280\u672f\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u5728\u8fd9\u4e2a\u804c\u4f4d\u521b\u5efa\u4e4b\u524d\uff0c\u661f\u5df4\u514b\u7684\u6570\u5b57\u8425\u9500\u3001\u661f\u5df4\u514b\u5361\u7247\u4e1a\u52a1(Starbucks Card\u53ca\u79fb\u52a8\u652f\u4ed8)\u3001\u5ba2\u6237\u5fe0\u8bda\u8ba1\u5212\u662f\u4e09\u4e2a\u72ec\u7acb\u8fd0\u8425\u7684\u90e8\u95e8\u3002\u4f46\u5176\u5b9e\uff0c\u8fd9\u4e09\u8005\u662f\u4e00\u56de\u4e8b\uff0c\u5f53\u660e\u786e\u4e86\u6570\u5b57\u5316\u6218\u7565\u7684\u613f\u666f\uff0c\u628a\u4e09\u8005\u7ed3\u5408\u8d77\u6765\u65f6\uff0c\u5f7c\u6b64\u4e4b\u95f4\u4ea7\u751f\u4e86\u65b0\u7684\u60ca\u559c\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>\u4e00\u65e6\u786e\u5b9a\u505a\u4ec0\u4e48\u4e4b\u540e\uff0c\u5982\u4f55\u6267\u884c?\u4ece\u4f01\u4e1a\u7ed3\u6784\u6765\u770b\uff0c\u4ee5\u524d\u5728\u661f\u5df4\u514b\uff0c\u901a\u8fc7\u4e0d\u540c\u7684\u4e2d\u5fc3\u6765\u5b8c\u6210\u4e00\u9879\u6570\u5b57\u6280\u672f\u9879\u76ee\uff0c\u4f8b\u5982\uff0c\u4e00\u4e2a\u5c0f\u7ec4\u8d1f\u8d23\u9879\u76ee\u7ba1\u7406\uff0c\u4e00\u4e2a\u5c0f\u7ec4\u8d1f\u8d23\u6267\u884c\uff0c\u901a\u8fc7\u4e0d\u540c\u7684\u4e13\u9879\u5c0f\u7ec4\u4e13\u5bb6\u6765\u7814\u53d1\u4e00\u4e2a\u4ea7\u54c1\u3002\u800c\u73b0\u5728\uff0c\u4e00\u5207\u5f3a\u8c03\u534f\u4f5c\u4e0e\u521b\u65b0\uff0c\u5728\u516c\u53f8\u5185\u5efa\u7acb\u4e86\u201c\u7f8e\u864e\u961f\u201d(Tiger 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\"><br>\u7f8e\u56fd\u7684\u793e\u4f1a\u6b63\u5728\u8d70\u5411\u65e0\u73b0\u91d1\u5316\u7684\u4ea4\u6613\uff0c\u76f8\u4fe1\u8fd9\u6837\u7684\u8d8b\u52bf\u4e5f\u4f1a\u8513\u5ef6\u5230\u5176\u4ed6\u56fd\u5bb6\u3002\u6211\u4eec\u76f8\u4fe1\u4e2d\u56fd\u6709\u7740\u72ec\u7279\u7684\u56fd\u60c5\uff0c\u4f46\u662f\u5927\u8d8b\u52bf\u662f\u76f8\u4f3c\u7684\uff0c\u4e00\u5982\u6211\u4eec\u5bf9\u4e8eSquare\u516c\u53f8\u7684\u6295\u8d44\uff0c\u5728\u79fb\u52a8\u6280\u672f\u9886\u57df\u6211\u4eec\u5fc5\u987b\u4fdd\u6301\u8fd9\u79cd\u654f\u611f\u6027\uff0c\u5728\u6570\u7801\u6280\u672f\u4e0a\u4e0e\u65f6\u4ff1\u8fdb\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-text-align-left 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