{"id":4627,"date":"2023-07-06T19:19:16","date_gmt":"2023-07-06T11:19:16","guid":{"rendered":"http:\/\/cxounion.cn\/?p=4627"},"modified":"2023-07-06T19:19:42","modified_gmt":"2023-07-06T11:19:42","slug":"%e3%80%90ceo%e8%ae%bf%e8%b0%88%e3%80%91%e7%bb%b4%e4%ba%ac%e6%b8%b8%e8%bd%ae%e5%88%9b%e5%a7%8b%e4%ba%ba-torstein-hagen%ef%bc%9a%e4%bb%a5%e5%ae%9a%e5%88%b6%e5%8c%96%e6%9c%8d%e5%8a%a1%e9%a9%b1%e5%8a%a8","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2023\/07\/06\/%e3%80%90ceo%e8%ae%bf%e8%b0%88%e3%80%91%e7%bb%b4%e4%ba%ac%e6%b8%b8%e8%bd%ae%e5%88%9b%e5%a7%8b%e4%ba%ba-torstein-hagen%ef%bc%9a%e4%bb%a5%e5%ae%9a%e5%88%b6%e5%8c%96%e6%9c%8d%e5%8a%a1%e9%a9%b1%e5%8a%a8\/","title":{"rendered":"\u3010CEO\u8bbf\u8c08\u3011\u7ef4\u4eac\u6e38\u8f6e\u521b\u59cb\u4eba Torstein Hagen\uff1a\u4ee5\u5b9a\u5236\u5316\u670d\u52a1\u9a71\u52a8\u4e2d\u56fd\u5e02\u573a\u4e1a\u7ee9\u589e\u957f"},"content":{"rendered":"\n<h2 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class=\"has-medium-font-size\">\u7136\u800c\uff0c\u65b0\u51a0\u75ab\u60c5\u7684\u66b4\u53d1\u7ed9\u6574\u4e2a\u90ae\u8f6e\u884c\u4e1a\u8499\u4e0a\u4e00\u5c42\u9634\u5f71\u3002\u968f\u7740\u591a\u56fd\u62d2\u7edd\u90ae\u8f6e\u9760\u5cb8\u7684\u6d88\u606f\u89c1\u8bf8\u5a92\u4f53\uff0c\u90ae\u8f6e\u9884\u8ba2\u91cf\u5f00\u59cb\u4e0b\u6ed1\u3002\u4e9a\u6d32\u5e02\u573a\u906d\u53d7\u7684\u51b2\u51fb\u5c24\u4e3a\u4e25\u91cd\uff0c\u5f80\u5e74\u4e00\u822c\u6709 400 \u591a\u4e07\u540d\u4e9a\u6d32\u4e58\u5ba2\u642d\u4e58\u8fd1 40 \u4e2a\u54c1\u724c\u7684\u90ae\u8f6e\u51fa\u884c\u3002\u76ee\u524d\uff0c\u7ef4\u4eac\u6e38\u8f6e\u5df2\u6682\u505c\u4e86\u65d7\u4e0b\u6240\u6709\u5e02\u573a\u7684\u822a\u884c\u8ba1\u5212\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u503c\u6b64\u8270\u96be\u65f6\u523b\uff0cHagen\u5148\u751f\u4ee5\u7ef4\u4eac\u6e38\u8f6e\u9996\u5e2d\u6267\u884c\u5b98\u7684\u8eab\u4efd\u63a5\u53d7\u4e86\u9ea6\u80af\u9521\u5168\u7403\u8463\u4e8b\u5408\u4f19\u4eba Steve Saxon\uff08\u6c88\u601d\u6587\uff09\u4ee5\u53ca\u9ea6\u80af\u9521\u5168\u7403\u526f\u8463\u4e8b\u5408\u4f19\u4eba\u4f59\u5b50\u5efa\u7684\u8bbf\u8c08\uff0c\u5c31\u7ef4\u4eac\u6e38\u8f6e\u7684\u53d1\u5c55\u6218\u7565\u8fdb\u884c\u4e86\u63a2\u8ba8\u3002Hagen \u8868\u793a\uff0c\u75ab\u60c5\u671f\u95f4\u7ef4\u4eac\u5c06\u7ee7\u7eed\u63a8\u8fdb\u4e2d\u56fd\u5e02\u573a\u7684\u8425\u9500\u8ba1\u5212\uff0c\u4ed6\u8fd8\u89e3\u91ca\u4e86\u7ef4\u4eac\u5982\u4f55\u4e3a\u4e2d\u56fd\u5bbe\u5ba2\u91cf\u8eab\u5b9a\u5236\u6b27\u6d32\u9879\u76ee\uff0c\u4ee5\u53ca\u7ef4\u4eac\u5982\u4f55\u51ed\u501f\u4ef7\u683c\u548c\u4ea7\u54c1\u5b8c\u6574\u6027\u4f18\u52bf\u5728\u4e2d\u56fd\u5e02\u573a\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u7ef4\u4eac\u5728\u4e2d\u56fd\u5e02\u573a\u63a8\u51fa\u6b27\u6d32\u5185\u6cb3\u6e38\u8f6e\u670d\u52a1\u4ee5\u6765\uff0c\u51fa\u5883\u6e38\u4e1a\u52a1\u53d1\u5c55\u5f97\u600e\u4e48\u6837\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Torstein Hagen\uff1a<\/strong>\u6211\u4eec\u5728 2016 \u5e74\u63a8\u51fa\u4e86\u7b2c\u4e00\u8258\u6e38\u8f6e\uff0c\u5f53\u65f6\u53ea\u670916 \u540d\u4e58\u5ba2\uff0c\u800c\u53bb\u5e74\u6211\u4eec\u670d\u52a1\u4e86 2 \u4e07\u540d\u8d74\u6b27\u6d32\u65c5\u884c\u7684\u4e2d\u56fd\u4e58\u5ba2\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u5230 2025 \u5e74\u670d\u52a1 15 \u4e07\u4eba\u6b21\u3002\u4e2d\u56fd\u4e58\u5ba2\u5355\u6b21\u51fa\u6e38\u5e73\u5747\u4f4f\u5bbf 10 \u665a\u5de6\u53f3\u2014\u2014\u6bd4\u5e38\u89c4\u90ae\u8f6e\u6e38\u5ba2\u591a 3~4 \u665a\u3002\u6bcf\u4f4d\u6e38\u5ba2\u6bcf\u665a\u7684\u5e73\u5747\u8d39\u7528\u7ea6\u4e3a 3000 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class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u4e2d\u56fd\u62e5\u6709\u5168\u4e16\u754c\u6700\u5927\u7684\u65c5\u6e38\u5e02\u573a\uff0c\u8fd9\u662f\u4e0d\u5bb9\u9519\u8fc7\u7684\u673a\u4f1a\u3002\u800c\u4e14\u6211\u4eec\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u6709\u4fe1\u5fc3\uff1b\u4e2d\u56fd\u6e38\u5ba2\u8d8a\u6765\u8d8a\u613f\u610f\u4e3a\u826f\u597d\u7684\u65c5\u884c\u4f53\u9a8c\u4ed8\u8d39\uff0c\u56e0\u6b64\u5b9a\u4ef7\u673a\u5236\u4e5f\u5c06\u9010\u6e10\u5b8c\u5584\u3002\u4e2d\u56fd\u6e38\u5ba2\u548c\u7f8e\u56fd\u6e38\u5ba2\u5176\u5b9e\u6ca1\u6709\u4ec0\u4e48\u5dee\u522b\uff0c\u6240\u4ee5\u5173\u952e\u4e0d\u662f\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\u6539\u9020\u7ef4\u4eac\u6e38\u8f6e\uff0c\u800c\u662f\u628a\u7ef4\u4eac\u73b0\u6709\u7684\u60f3\u6cd5\u2014\u2014\u5728\u5f02\u56fd\u4e3a\u6e38\u5ba2\u5168\u7a0b\u63d0\u4f9b\u5145\u6ee1\u5bb6\u4e61\u7684\u719f\u6089\u4e0e\u6e29\u6696\u7684\u65c5\u884c\u2014\u2014\u79fb\u690d\u5230\u4e2d\u56fd\uff0c\u518d\u6839\u636e\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u4e60\u60ef\u548c\u559c\u597d\u8c03\u6574\u670d\u52a1\u8bed\u8a00\u3001\u9910\u996e\u548c\u6e38\u73a9\u4f53\u9a8c\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6211\u4eec\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\uff0c\u53bb\u5e74\u5728\u83b1\u8335\u6cb3\u548c\u591a\u7459\u6cb3\u4e0a\u5b9a\u52365 \u8258\u6e38\u8f6e\uff0c\u6bcf\u8258\u53ef\u4ee5\u5bb9\u7eb3174 \u4f4d\u5ba2\u4eba\u3002\u5b83\u4eec\u5c31\u50cf\u539f\u6c41\u539f\u5473\u7684\u4e2d\u56fd\u9152\u5e97\uff0c\u6240\u6709\u7684\u6807\u8bc6\u548c\u5bfc\u89c8\u90fd\u662f\u4e2d\u6587\u7684\uff0c\u98df\u7269\u4e5f\u5168\u90e8\u7531\u4e2d\u56fd\u53a8\u5e08\u70f9\u996a\u3002\u6211\u4eec\u8fd8\u505a\u51fa\u4e86\u72ec\u7279\u7684\u627f\u8bfa\uff1a\u9152\u5e97\u65b9\u9762\u8ddf\u4e58\u5ba2\u76f4\u63a5\u5bf9\u63a5\u7684\u4eba\u5458\u5fc5\u987b\u8bb2\u4e2d\u6587\uff0c\u4ed6\u4eec\u90fd\u662f\u4ece\u4e2d\u56fd\u6700\u597d\u7684\u9152\u5e97\u62db\u6765\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u4f60\u4eec\u4e3a\u4ec0\u4e48\u8981\u63a8\u51fa\u8fd9\u79cd\u7eaf\u4e2d\u6587\u670d\u52a1\u7684\u4ea7\u54c1\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>20 \u5e74\u524d\uff0c\u6211\u4eec\u6536\u8d2d\u4e86\u5fb7\u56fd\u7684 KD \u5185\u6cb3\u6e38\u8f6e\u516c\u53f8\u3002\u4ed6\u4eec\u7684\u670d\u52a1\u904d\u5e03\u6b27\u6d32\u548c\u5168\u7403\u5e02\u573a\uff0c\u4e58\u5ba2\u6765\u81ea\u4e16\u754c\u5404\u5730\u3002\u6211\u4eec\u7684\u7ecf\u9a8c\u8868\u660e\uff0c\u591a\u8bed\u8a00\u670d\u52a1\u73af\u5883\u5bf9\u6d88\u8d39\u8005\u5e76\u65e0\u5438\u5f15\u529b\uff1b\u9488\u5bf9\u5355\u4e00\u4eba\u7fa4\u8bbe\u8ba1\u7684\u4ea7\u54c1\u6548\u679c\u53cd\u800c\u66f4\u597d\u3002\u800c\u4e14\u591a\u8bed\u79cd\u83dc\u5355\u548c\u5bfc\u89c8\u670d\u52a1\u4e5f\u4f1a\u7ed9\u8fd0\u8425\u9020\u6210\u4e00\u4e9b\u56f0\u96be\u3002\u6211\u4eec\u5bf9\u82f1\u8bed\u5e02\u573a\u52a0\u500d\u6295\u5165\uff0c\u4e3b\u8981\u662f\u4e3a\u4e86\u670d\u52a1\u7f8e\u56fd\u6e38\u5ba2\uff0c\u540e\u6765\u6211\u4eec\u53c8\u628a\u540c\u6837\u7684\u7406\u5ff5\u5e94\u7528\u5230\u4e2d\u56fd\u5e02\u573a\u3002\u4e2d\u56fd\u5e02\u573a\u4ecd\u7136\u6709\u4e00\u7247\u7a7a\u767d\uff0c\u56e0\u4e3a\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u4f18\u8d28\u65c5\u6e38\u4ea7\u54c1\u6709\u9700\u6c42\uff0c\u4f46\u4ece\u56fd\u5185\u7684\u65c5\u884c\u793e\u5f97\u4e0d\u5230\u6ee1\u8db3\uff0c\u800c\u56fd\u9645\u65c5\u6e38\u5e02\u573a\u53c8\u5f80\u5f80\u4e0d\u61c2\u5f97\u8fce\u5408\u4ed6\u4eec\u7684\u53e3\u5473\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u60a8\u8ba4\u4e3a\u8fd9\u79cd\u6a21\u5f0f\u9002\u7528\u4e8e\u8f7d\u5ba2\u91cf 1000 \u4eba\u7684\u8fdc\u6d0b\u90ae\u8f6e\u5417\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u6211\u4eec\u51b3\u5b9a\u9010\u6b65\u6269\u5927\u5185\u6cb3\u6e38\u8f6e\u7684\u89c4\u6a21\uff0c\u7136\u540e\u7b49\u5230\u89c4\u6a21\u5408\u9002\u7684\u65f6\u5019\u518d\u589e\u52a0\u8fdc\u6d0b\u90ae\u8f6e\u3002\u4e2d\u56fd\u6d88\u8d39\u8005\u76ee\u524d\u672a\u5fc5\u8ba4\u53ef\u5415\u5fb7\u65af\u6d77\u59c6\u3001\u6d77\u5fb7\u5821\u7b49\u6b27\u6d32\u5185\u6cb3\u6e38\u8f6e\u76ee\u7684\u5730\uff0c\u6240\u4ee5\u5728\u8fd9\u65b9\u9762\u786e\u5b9e\u5b58\u5728\u6311\u6218\u3002\u51e0\u5e74\u540e\u6211\u4eec\u63d0\u4f9b\u8fdc\u6d0b\u90ae\u8f6e\u670d\u52a1\u65f6\uff0c\u5c06\u4f1a\u5728\u632a\u5a01\u5317\u90e8\u63a8\u51fa\u201c\u8ffd\u5bfb\u6781\u5149\u201d\u4e4b\u65c5\uff0c\u76f8\u4fe1\u5c4a\u65f6\u5c06\u83b7\u5f97\u4e2d\u56fd\u6e38\u5ba2\u7684\u8ba4\u53ef\u548c\u559c\u7231\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u60a8\u5982\u4f55\u4ece\u6218\u7565\u89d2\u5ea6\u770b\u5f85\u4e2d\u56fd\u51fa\u5883\u6e38\u5e02\u573a\u7684\u589e\u957f\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u6211\u4eec\u7684\u6218\u7565\u4e0e\u5f53\u5e74\u8fdb\u519b\u7f8e\u56fd\u5e02\u573a\u65f6\u5f88\u50cf\uff1a\u6211\u4eec\u5f53\u65f6\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u5df4\u58eb\u65c5\u884c\u8fd0\u8425\u5546\u3002\u5185\u6cb3\u6e38\u8f6e\u6bd4\u5df4\u58eb\u65c5\u6e38\u66f4\u597d\u3001\u66f4\u8f7b\u677e\u9002\u610f\uff0c\u4e5f\u66f4\u5bb9\u6613\u7ba1\u7406\u3002\u4e3a\u4e2d\u56fd\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u5728\u6b27\u6d32\u5404\u5927\u90fd\u5e02\u73b0\u6709\u7684\u4f18\u8d28\u7801\u5934\uff0c\u4ee5\u53ca\u81ea 1997 \u5e74\u4ee5\u6765\u5728\u8be5\u5730\u533a\u8fd0\u8425\u4e2d\u79ef\u7d2f\u7684\u5176\u4ed6\u57fa\u7840\u4f18\u52bf\u3002\u5927\u591a\u6570\u5df4\u58eb\u65c5\u884c\u516c\u53f8\u548c\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u53ea\u80fd\u505a\u5230\u6bcf 40 \u4f4d\u5ba2\u4eba\u914d\u5907 1 \u540d\u8bf4\u4e2d\u6587\u7684\u5458\u5de5\uff0c\u800c\u7ef4\u4eac\u6e38\u8f6e\u6bcf 3 \u4f4d\u5bbe\u5ba2\u5c31\u914d\u5907 1 \u540d\u8bf4\u4e2d\u6587\u7684\u5458\u5de5\u3002\u6211\u4eec\u8fd8\u6709\u81ea\u5df1\u7684\u5bfc\u6e38\uff0c\u6bcf 16~20 \u4f4d\u5ba2\u4eba\u914d\u5907 1 \u540d\u5bfc\u6e38\uff0c\u800c\u4e14\u4f1a\u914d\u5408\u5f53\u5730\u7684\u5bfc\u6e38\u529e\u516c\u5ba4\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u66f4\u597d\u7684\u670d\u52a1\u3002\u6211\u4eec\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u7684\u670d\u52a1\u548c\u5173\u6ce8\u5728\u4e1a\u5185\u662f\u65e0\u4e0e\u4f26\u6bd4\u7684\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mckinsey.com.cn\/wp-content\/uploads\/2020\/04\/feature-image-2-200x114.jpg\" alt=\"\" class=\"wp-image-13583\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">Torstein Hagen<br>\u6258\u5c14\u65af\u6cf0\u2022\u54c8\u6839<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>\u5e74\u9f84\uff1a<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">77 \u5c81\uff08\u51fa\u751f\u4e8e1943 \u5e74\uff09<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>\u6559\u80b2\u7ecf\u5386\uff1a<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u62e5\u6709\u632a\u5a01\u7406\u5de5\u5b66\u9662\u7269\u7406\u5b66\u5b66\u4f4d\uff0c\u7855\u58eb\u8bba\u6587\u65b9\u5411\u4e0e\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u76f8\u5173\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u83b7\u5f97\u54c8\u4f5b\u5927\u5b66\u5de5\u5546\u7ba1\u7406\u7855\u58eb\u5b66\u4f4d\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u83b7\u5f97\u5bcc\u5e03\u8d56\u7279\u5956\u5b66\u91d1\uff0c\u5c31\u8bfb\u536b\u65af\u7406\u5927\u5b66\u4fee\u4e60\u8ba1\u7b97\u673a\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>\u804c\u4e1a\u4eae\u70b9\uff1a<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4ee5\u8463\u4e8b\u957f\u8eab\u4efd\u6267\u638c\u5168\u7403\u6700\u6210\u529f\u7684\u5185\u6cb3\u6e38\u8f6e\u516c\u53f8\uff0c\u7ba1\u7406\u7740\u7531 6 \u8258\u8239\u53ea\u7ec4\u6210\u7684\u8fdc\u6d0b\u8239\u961f\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e0e\u62db\u5546\u86c7\u53e3\u96c6\u56e2\u7b7e\u7f72\u5408\u4f5c\u8c05\u89e3\u5907\u5fd8\u5f55\uff0c\u8ba1\u5212\u63a8\u51fa\u4e00\u6761\u4e3a\u4e2d\u56fd\u6e38\u5ba2\u91cf\u8eab\u6253\u9020\u7684\u8fdc\u6d0b\u90ae\u8f6e\u822a\u7ebf\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2016 \u5e74\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\u63a8\u51fa\u6b27\u6d32\u5185\u6cb3\u6e38\u8f6e\u4ea7\u54c1\uff0c2019 \u5e74\u5ba2\u6237\u89c4\u6a21\u5df2\u8fbe\u6bcf\u5e74 2 \u4e07\u4eba\u6b21\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2000 \u5e74\u6536\u8d2d\u5fb7\u56fd KD \u5185\u6cb3\u6e38\u8f6e\u516c\u53f8\uff0c\u6269\u5145\u4e86\u7ef4\u4eac\u7684\u6b27\u6d32\u5185\u6cb3\u6e38\u8f6e\u4ea7\u54c1\u7ec4\u5408\uff0c\u968f\u540e\u8fdb\u519b\u7f8e\u56fd\u5e02\u573a\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1997 \u5e74\u4ece\u4fc4\u7f57\u65af\u8d2d\u5165 4 \u6761\u5185\u6cb3\u6e38\u8f6e\uff0c\u521b\u529e\u7ef4\u4eac\u6e38\u8f6e\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1980\u20141984 \u5e74\u62c5\u4efb Royal Viking Line \u9996\u5e2d\u6267\u884c\u5b98\uff0c\u968f\u540e\u8be5\u516c\u53f8\u7531\u632a\u5a01 Caribbean Lines \u63a7\u80a1\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u66fe\u62c5\u4efb\u8377\u7f8e\u90ae\u8f6e \uff08Holland America Line) \u548c Kloster Cruise \u8463\u4e8b\u4f1a\u6210\u5458\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4ece 1976 \u5e74\u5f00\u59cb\u9886\u5bfc Bergen Steamship \uff0c\u62c5\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4f5c\u4e3a\u9ea6\u80af\u9521\u5e38\u9a7b\u6b27\u6d32\u7684\u5168\u7403\u8463\u4e8b\u5408\u4f19\u4eba\uff0c\u4e3a\u90ae\u8f6e\u54c1\u724c\u63d0\u4f9b\u6218\u7565\u54a8\u8be2\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u4e2d\u56fd\u6e38\u5ba2\u7fa4\u4f53\u6709\u4ec0\u4e48\u7279\u522b\u4e4b\u5904?<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u6700\u5927\u7684\u5dee\u522b\u5728\u4e8e\u4e2d\u56fd\u6e38\u5ba2\u4e60\u60ef\u4f7f\u7528\u5fae\u4fe1\uff0c\u8fd9\u6b3e\u8f6f\u4ef6\u529f\u80fd\u975e\u5e38\u5f3a\u5927\uff0c\u4f46\u8425\u9500\u4eba\u5458\u4f7f\u7528\u8d77\u6765\u5374\u9762\u4e34\u4e00\u4e9b\u6311\u6218\uff0c\u800c\u4e14\u4e2d\u56fd\u7684\u793e\u4ea4\u5a92\u4f53\u73af\u5883\u81ea\u6709\u5176\u590d\u6742\u548c\u72ec\u7279\u4e4b\u5904\u3002\u4ece\u5ba2\u6237\u89d2\u5ea6\u6765\u770b\uff0c\u4e2d\u7f8e\u4e24\u56fd\u5e02\u573a\u57fa\u672c\u76f8\u540c\uff0c\u53ea\u6709\u4e00\u4e2a\u91cd\u8981\u5dee\u5f02\uff1a\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u51fa\u5883\u6e38\u7684\u5174\u8da3\u6bd4\u7f8e\u56fd\u6e38\u5ba2\u5927\u5f97\u591a\uff0c\u672c\u5730\u5e02\u573a\u7684\u65c5\u6e38\u4ea7\u54c1\u4e0e\u7528\u6237\u9884\u671f\u4e4b\u95f4\u7684\u5dee\u8ddd\u4e5f\u66f4\u5927\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u4f60\u4eec\u5982\u4f55\u8fd0\u7528\u72ec\u7279\u7684\u793e\u4ea4\u5a92\u4f53\u548c\u8425\u9500\u5de5\u5177\u4e0e\u4e2d\u56fd\u5ba2\u6237\u6253\u4ea4\u9053?<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u4e0e\u7f8e\u56fd\u6e38\u5ba2\u76f8\u6bd4\uff0c\u4e2d\u56fd\u6e38\u5ba2\u7684\u4fe1\u4efb\u7f3a\u53e3\u66f4\u663e\u8457\uff1a\u4f60\u5fc5\u987b\u8ba9\u4ed6\u4eec\u77e5\u9053\uff0c\u7ef4\u4eac\u4e0d\u662f\u865a\u5047\u54c1\u724c\uff0c\u4f55\u51b5\u4e00\u4e2a\u8231\u4f4d\u7684\u552e\u4ef7\u53ef\u80fd\u9ad8\u8fbe 5~6 \u4e07\u5143\u4eba\u6c11\u5e01\u3002\u6211\u4eec\u7684\u8425\u9500\u6218\u7565\u5f88\u660e\u786e\uff1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5e7f\u6cdb\u5ba3\u4f20\uff0c\u786e\u4fdd\u4eba\u4eec\u77e5\u9053\u6211\u4eec\u662f\u8c01\uff0c\u5e76\u4e14\u8981\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u771f\u5b9e\u53cd\u9988\u3002\u80fd\u5426\u6210\u529f\uff0c\u53d6\u51b3\u4e8e\u6e38\u5ba2\u7684\u53e3\u7891\uff0c\u8fd9\u4e00\u70b9\u548c\u7f8e\u56fd\u5e02\u573a\u5e76\u65e0\u4e0d\u540c\u3002\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u7684\u51c0\u63a8\u8350\u503c\u8d85\u8fc7 70%\uff0c\u90a3\u5c31\u8868\u793a\u6d88\u8d39\u8005\u6b63\u5728\u53e3\u53e3\u76f8\u4f20\u3002\u6b64\u5916\u4e5f\u8981\u914d\u5408\u4e2d\u56fd\u72ec\u7279\u7684\u793e\u4ea4\u751f\u6001\uff0c\u793e\u4ea4\u5a92\u4f53\u662f\u5f88\u5f3a\u5927\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u65c5\u6e38\u4f01\u4e1a\u666e\u904d\u89c9\u5f97\u5728\u4e2d\u56fd\u5e02\u573a\u5f00\u5c55\u76f4\u9500\u4e1a\u52a1\u96be\u5ea6\u9887\u9ad8\uff0c\u4f46\u7ef4\u4eac\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f\u3002\u6709\u4ec0\u4e48\u79d8\u8bc0\u5417\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u6211\u4eec\u6709\u4f18\u79c0\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u56e0\u6b64\u5f97\u4ee5\u53d1\u5c55\u4e00\u5bf9\u4e00\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u4ed6\u4eec\u4f1a\u628a\u6211\u4eec\u7684\u4ea7\u54c1\u4f5c\u4e3a\u5ba3\u4f20\u5de5\u5177\uff0c\u800c\u4e0d\u4f1a\u5f3a\u63a8\u4ed6\u4eec\u7684\u54c1\u724c\u3002\u6211\u4eec\u7684\u6210\u529f\u4e5f\u6709\u8d56\u4e8e\u4e2d\u56fd\u6e38\u5ba2\u5bf9\u672c\u571f\u65c5\u884c\u793e\u4fe1\u4efb\u5ea6\u7684\u4e0b\u964d\u3002\u5c3d\u7ba1\u6211\u4eec\u4f1a\u8fdb\u884c\u76d1\u7763\uff0c\u4f46\u65c5\u884c\u793e\u4ecd\u7136\u6709\u8fd4\u8fd8\u4f63\u91d1\u7684\u884c\u4e3a\uff0c\u5e76\u4e14\u8bd5\u56fe\u72ec\u7acb\u7ba1\u7406\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u5982\u679c\u4f60\u5230\u5728\u7ebf\u65c5\u884c\u793e\u5e73\u53f0\u4e0a\u770b\u770b\u6211\u4eec\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u4f1a\u53d1\u73b0\u4ed6\u4eec\u901a\u5e38\u4f1a\u51fa\u552e\u201c12 \u665a 10 \u5929\u201d\u7684\u4ea7\u54c1\u3002\u600e\u4e48\u4f1a\u662f 12 \u665a 10 \u5929\uff1f\u4f60\u8981\u5728\u98de\u673a\u4e0a\u8fc7\u591c\uff0c\u6240\u4ee5\u867d\u7136\u5ba3\u4f20\u7684\u662f\u201c10 \u5929\u201d\uff0c\u5176\u5b9e\u4f60\u5728\u6b27\u6d32\u7684\u65f6\u95f4\u53ea\u6709 10 \u5929 9 \u665a\u3002\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u6784\u5efa\u957f\u671f\u54c1\u724c\u4ef7\u503c\u7684\u79d8\u8bc0\u662f\u4ef7\u683c\u900f\u660e\u3001\u4ea7\u54c1\u900f\u660e\u3001\u8bda\u4fe1\u7ecf\u8425\uff0c\u8fd9\u79cd\u7406\u5ff5\u4e5f\u5f97\u5230\u4e86\u5408\u4f5c\u4f19\u4f34\u7684\u652f\u6301\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u662f\u4e00\u4e2a\u72ec\u7acb\u7684\u51b3\u7b56\uff0c\u8fd8\u662f\u5bf9\u82f1\u7f8e\u5e02\u573a\u4e1a\u5df2\u6210\u529f\u7684\u76f4\u9500\u6a21\u5f0f\u7684\u6548\u4eff\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u6211\u4eec\u5e76\u4e0d\u76f4\u63a5\u9500\u552e\uff0c\u4f46\u4f1a\u76f4\u63a5\u8425\u9500\u3002\u6211\u4eec\u5fc5\u987b\u76f4\u63a5\u5bf9\u63a5\u5ba2\u6237\uff0c\u6240\u4ee5\u5728\u5957\u9910\u5185\u5bb9\u548c\u5b9a\u4ef7\u65b9\u9762\u4e0d\u4f1a\u6709\u7b2c\u4e09\u65b9\u4ecb\u5165\u3002\u6211\u4eec\u9700\u8981\u4e0e\u5ba2\u6237\u76f4\u63a5\u6c9f\u901a\uff0c\u5e76\u4e14\u76f4\u63a5\u8d1f\u8d23\u4ea7\u54c1\u5f00\u53d1\u3001\u4ea4\u4ed8\u3001\u5b9a\u4ef7\u4ee5\u53ca\u62e5\u6709\u6536\u76ca\u3002\u6211\u4eec\u5e76\u4e0d\u5728\u610f\u5ba2\u6237\u662f\u4e0d\u662f\u4ece\u65c5\u884c\u793e\u4e0b\u5355\uff0c\u65c5\u884c\u793e\u7684\u6e20\u9053\u4e00\u76f4\u662f\u6211\u4eec\u4e1a\u52a1\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4f46\u6211\u4eec\u5173\u5fc3\u5ba2\u6237\u4e70\u4e0d\u4e70\u7ef4\u4eac\u7684\u4ea7\u54c1\u3002\u6211\u4eec\u4e0d\u5141\u8bb8\u65c5\u884c\u793e\u6216\u5176\u4ed6\u4e2d\u4ecb\u673a\u6784\u5c06\u6211\u4eec\u7684\u4ea7\u54c1\u6253\u5305\u5728\u4ed6\u4eec\u54c1\u724c\u7684\u4ea7\u54c1\u4e0b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mckinsey.com.cn\/wp-content\/uploads\/2020\/04\/1-4.jpg\" alt=\"\" class=\"wp-image-13582\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u5173\u4e8e\u5916\u4f01\u4e0e\u4e2d\u56fd\u672c\u571f\u4f01\u4e1a\u4e4b\u95f4\u7684\u5408\u4f5c\uff0c\u60a8\u6709\u4ec0\u4e48\u5efa\u8bae\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u7406\u89e3\u9700\u6c42\u3001\u660e\u786e\u9884\u671f\u3001\u786e\u4fdd\u53cc\u8d62\u3002\u4e0d\u8981\u56e0\u4e3a\u77ed\u671f\u6210\u672c\u800c\u5ffd\u89c6\u957f\u671f\u6536\u76ca\u3002\u5982\u679c\u592a\u7ea0\u7ed3\u77ed\u671f\u95ee\u9898\uff0c\u4f60\u5728\u4e2d\u56fd\u5e02\u573a\u5c31\u4f1a\u4e3e\u6b65\u7ef4\u8270\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u7ef4\u4eac\u5982\u4f55\u5728\u63a8\u52a8\u4e2d\u56fd\u5e02\u573a\u53d1\u5c55\u7684\u540c\u65f6\uff0c\u5728\u603b\u90e8\u7684\u76d1\u7763\u7ba1\u63a7\u548c\u672c\u5730\u56e2\u961f\u7684\u7075\u6d3b\u6027\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u5f00\u53d1\u4e2d\u56fd\u5e02\u573a\u662f\u7ef4\u4eac\u6e38\u8f6e\u672a\u6765 10 \u5e74\u5185\u6700\u91cd\u8981\u7684\u6218\u7565\u8ba1\u5212\u3002\u6211\u4eec\u5c06\u636e\u6b64\u5236\u5b9a\u8fd0\u8425\u6218\u7565\uff0c\u5e76\u5728\u9009\u62e9\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u914d\u8d44\u91d1\u65f6\u63a5\u53d7\u603b\u90e8\u7684\u76d1\u7763\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u5fc5\u7136\u4f1a\u4e3a\u4e2d\u56fd\u56e2\u961f\u704c\u8f93\u6211\u4eec\u7684\u54c1\u724c\u4ef7\u503c\u89c2\uff0c\u8ba9\u4e2d\u56fd\u5458\u5de5\u7406\u89e3\u6211\u4eec\u7684\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u53ea\u8981\u7b26\u5408\u54c1\u724c\u8981\u6c42\uff0c\u6211\u4eec\u5c31\u4f1a\u5141\u8bb8\u4e2d\u56fd\u56e2\u961f\u62e5\u6709\u4e00\u5b9a\u7684\u81ea\u4e3b\u6027\uff0c\u5bf9\u4e1a\u52a1\u8fdb\u884c\u672c\u5730\u5316\u8c03\u6574\uff0c\u81ea\u4e3b\u8d1f\u8d23\u4e2d\u56fd\u5e02\u573a\u7684\u5ba3\u4f20\u548c\u521b\u610f\u5de5\u4f5c\u3002\u5982\u679c\u51fa\u73b0\u4e0e\u54c1\u724c\u8981\u6c42\u76f8\u5de6\u7684\u60c5\u51b5\uff0c\u6211\u4eec\u5c31\u4f1a\u5f00\u8bda\u5e03\u516c\u5730\u5c55\u5f00\u6c9f\u901a\uff0c\u5171\u540c\u5206\u6790\u5982\u4f55\u4ece\u9519\u8bef\u4e2d\u6c72\u53d6\u6559\u8bad\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u5728\u4e2d\u56fd\u5e02\u573a\u8bbe\u8ba1\u5ba3\u4f20\u5185\u5bb9\uff0c\u9700\u8981\u4e00\u5b9a\u7684\u81ea\u7531\u5ea6\uff0c\u4f46\u7ef4\u4eac\u7684\u9500\u552e\u90e8\u95e8\u548c\u54c1\u724c\u56e2\u961f\u53c8\u8bbe\u5728\u7f8e\u56fd\u3002\u5982\u4f55\u5e73\u8861\u4e8c\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u5728\u4e2d\u56fd\u5e02\u573a\u89c4\u6a21\u6269\u5927\u5230\u4e00\u5b9a\u7a0b\u5ea6\u4e4b\u524d\uff0c\u7f8e\u56fd\u56e2\u961f\u5c06\u4e00\u76f4\u8d1f\u8d23\u7ef4\u4eac\u54c1\u724c\u5f62\u8c61\u7684\u57fa\u672c\u51b3\u7b56\u3002\u4f46\u6211\u4eec\u4e5f\u5141\u8bb8\u4e2d\u56fd\u56e2\u961f\u8fdb\u884c\u7075\u6d3b\u89e3\u8bfb\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u6211\u4eec\u5728\u7f8e\u56fd\u5e02\u573a\u89c4\u5b9a\u4e58\u5ba2\u5fc5\u987b\u5e74\u6ee1 18 \u5c81\uff1b\u4f46\u4e2d\u56fd\u6e38\u5ba2\u5f80\u5f80\u5e0c\u671b\u5728\u4e03\u3001\u516b\u6708\u4efd\u643a\u5b59\u8f88\u4e00\u540c\u65c5\u884c\u3002\u6240\u4ee5\u6211\u4eec\u505a\u4e86\u4e00\u4e9b\u8c03\u6574\uff0c\u628a\u6700\u4f4e\u5e74\u9f84\u9650\u5236\u653e\u5bbd\u5230 8 \u5c81\uff0c\u5e76\u4e14\u4e13\u95e8\u4e3a\u5b69\u5b50\u4eec\u8bbe\u8ba1\u4e86\u4e00\u4e9b\u6587\u5a31\u827a\u672f\u9879\u76ee\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u60a8\u8ba4\u4e3a\u4fdd\u6301\u4e2d\u56fd\u51fa\u5883\u6e38\u5e02\u573a\u589e\u957f\u52bf\u5934\u7684\u6700\u5927\u6311\u6218\u662f\u4ec0\u4e48\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u4ece\u5168\u7403\u6765\u770b\uff0c\u6700\u5927\u7684\u6311\u6218\u5728\u4e8e\u4e2d\u56fd\u6e38\u5ba2\u53d7\u5230\u7684\u5f85\u9047\u666e\u904d\u4e0d\u4f73\uff0c\u800c\u7f3a\u4e4f\u5c0a\u91cd\u7684\u611f\u53d7\u6700\u7ec8\u5c06\u5f71\u54cd\u4ed6\u4eec\u7684\u6d88\u8d39\u610f\u613f\u3002\u8fd8\u6709\u4e00\u4e2a\u98ce\u9669\u5728\u4e8e\uff0c\u7ef4\u4eac\u7684\u54c1\u724c\u5b58\u5728\u611f\u8d8a\u5f3a\uff0c\u65c5\u884c\u793e\u3001\u65c5\u884c\u8fd0\u8425\u5546\u548c\u5176\u4ed6\u516c\u53f8\u5c31\u8d8a\u6709\u52a8\u529b\u81ea\u884c\u8d2d\u7f6e\u8239\u53ea\u3001\u8fd0\u8425\u540c\u7c7b\u4ea7\u54c1\uff0c\u5bfc\u81f4\u6700\u7ec8\u5927\u5bb6\u53ef\u80fd\u4ee5\u4ef7\u683c\u6218\u6765\u4e89\u593a\u5e02\u573a\u4efd\u989d\u3002\u4f46\u6211\u76f8\u4fe1\u7ef4\u4eac\u7684\u6d88\u8d39\u8005\u90fd\u5f88\u806a\u660e\uff0c\u4ed6\u4eec\u4f1a\u5206\u5f97\u6e05\u539f\u521b\u548c\u5c71\u5be8\u7684\u533a\u522b\u300210 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u60a8\u8ba4\u4e3a\u75ab\u60c5\u5371\u673a\u5bf9\u90ae\u8f6e\u5e02\u573a\u5c06\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u5f88\u96be\u8bf4\uff0c\u6574\u4e2a\u5e02\u573a\u90fd\u5f88\u8270\u96be\uff0c\u4f46\u597d\u5728\u7ef4\u4eac\u91c7\u53d6\u4e86\u9632\u8303\u63aa\u65bd\uff0c\u800c\u4e14\u6211\u4eec\u7684\u8239\u53ea\u6bd4\u8f83\u5c0f\uff0c\u6240\u4ee5\u611f\u67d3\u7684\u6982\u7387\u4e5f\u5c0f\u5f97\u591a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u60a8\u662f\u5426\u8ba4\u4e3a\u5728\u5176\u4ed6\u90ae\u8f6e\u4e0a\u66b4\u53d1\u7684\u75ab\u60c5\u635f\u5bb3\u4e86\u90ae\u8f6e\u884c\u4e1a\u7684\u6574\u4f53\u5f62\u8c61\uff1f\u5982\u679c\u662f\u8fd9\u6837\uff0c\u672a\u6765\u6709\u6ca1\u6709\u4fee\u590d\u7684\u53ef\u80fd\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u662f\u7684\uff0c\u90ae\u8f6e\u884c\u4e1a\u7684\u5f62\u8c61\u786e\u5b9e\u53d7\u5230\u4e86\u4e00\u5b9a\u7a0b\u5ea6\u7684\u635f\u5bb3\uff0c\u4f46\u672a\u6765\u6216\u8bb8\u80fd\u591f\u5f97\u5230\u4fee\u590d\u3002\u90ae\u8f6e\u884c\u4e1a\u6700\u8fd1\u7684\u8d1f\u9762\u65b0\u95fb\u62a5\u9053\u7684\u786e\u4e0d\u5c11\uff0c\u5728\u5371\u673a\u7ba1\u7406\u65b9\u9762\u5b58\u5728\u4e25\u5cfb\u6311\u6218\uff0c\u4f46\u7eb5\u89c2\u5386\u53f2\uff0c\u6211\u76f8\u4fe1\u8fd9\u53ea\u662f\u4e00\u65f6\u7684\u4f4e\u8c37\u3002\u90a3\u4e9b\u66b4\u53d1\u75ab\u60c5\u7684\u90ae\u8f6e\u5728\u5c01\u95ed\u73af\u5883\u4e2d\u5f88\u96be\u6709\u6548\u7ba1\u7406\u75c5\u4eba\uff0c\u800c\u4e14\u9694\u79bb\u7684\u51b3\u5b9a\u662f\u7531\u653f\u5e9c\u76f4\u63a5\u4e0b\u8fbe\u7684\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u5bf9\u4e2d\u56fd\u90ae\u8f6e\u5e02\u573a\u660e\u5e74\u7684\u53d1\u5c55\u4ea7\u751f\u76f4\u63a5\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9ea6\u80af\u9521\uff1a<\/strong><em>\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u671f\u95f4\uff0c\u4f60\u4eec\u5982\u4f55\u4fdd\u8bc1\u5df2\u7ecf\u9884\u8ba2\u7684\u4e2d\u56fd\u5ba2\u6237\u7684\u6743\u76ca\uff1f<\/em><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Hagen\uff1a<\/strong>\u6211\u4eec2020\u5e74\u7684\u822a\u5b63\u8fd8\u672a\u542f\u822a\uff0c\u6240\u4ee5\u6ca1\u6709\u5df2\u7ecf\u767b\u8239\u7684\u4e2d\u56fd\u65c5\u5ba2\u3002\u75ab\u60c5\u66b4\u53d1\u540e\uff0c\u6211\u4eec\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u7ed9\u5bbe\u5ba2\u53d1\u4fe1\u606f\uff0c\u8ba9\u4ed6\u4eec\u653e\u5fc3\uff0c\u6211\u4eec\u4f1a\u4fdd\u969c\u5176\u6743\u76ca\u3002\u6211\u4eec\u53d6\u6d88\u4e86\u4e0a\u534a\u5e74\u7684\u822a\u884c\u8ba1\u5212\uff0c\u9000\u8fd8\u4e86\u6240\u6709\u8d39\u7528\u3002\u6b64\u5916\u8fd8\u63a8\u51fa\u4e86\u4e00\u4e2a\u9879\u76ee\uff0c\u5982\u679c\u5ba2\u6237\u4e0d\u63d0\u53d6\u9884\u4ed8\u6b3e\uff0c\u5c31\u53ef\u4ee5\u83b7\u5f97\u5fe0\u8bda\u5956\u91d1\u3002\u5bbe\u5ba2\u548c\u5458\u5de5\u7684\u5b89\u5168\u548c\u5065\u5eb7\u5bf9\u6211\u4eec\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u4f1a\u5728\u75ab\u60c5\u53d7\u5230\u63a7\u5236\u3001\u98ce\u9669\u964d\u5230\u6700\u4f4e\u65f6\uff0c\u624d\u6709\u53ef\u80fd\u91cd\u65b0\u4e3a\u4e2d\u56fd\u6e38\u5ba2\u63d0\u4f9b\u6b27\u6d32\u6e38\u670d\u52a1\u3002\u64cd\u4e4b\u8fc7\u6025\u53ea\u4f1a\u9002\u5f97\u5176\u53cd\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u6211\u4eec\u7684\u8d22\u52a1\u72b6\u51b5\u4ecd\u7136\u826f\u597d\uff0c\u6240\u4ee5\u53ef\u4ee5\u96c6\u4e2d\u7cbe\u529b\u5173\u6000\u5ba2\u6237\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">More than 20 years ago, Viking Cruises, founded by Torstein Hagen, was a river cruise operator with only four small boats and a single cruise route &#8211; taking tourists from Moscow to St Petersburg. Under Hagen&#8217;s leadership, Viking Cruises has grown to become the world&#8217;s largest river cruise brand, sailing as far as the Nile and Yangtze rivers, with a fleet of more than 70 ships, including six ocean liners.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the early 2000s, the Norwegian was keenly aware that high-end European cruise services were nowhere to be found in the U.S. market. He reasoned that since American tourists could not get good service from traditional bus tour operators, they would prefer a more comfortable way to see the old continent &#8212; by staying in one place instead of hopping between hotels; And as long as you don&#8217;t get off the boat, the whole journey is filled with the familiarity and warmth of home.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Currently, about half of all U.S. cruise passengers traveling to Europe choose Viking. Instead of a casino, a racing track, or an action-packed program, Viking ships feature minimalist decor, live classical music, Tours of the destination&#8217;s cultural attractions, invited lectures, and cooking classes that bring understated elegance to visitors.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Aiming to tap into the world&#8217;s largest outbound travel market, Victoria Cruises opened its first office in China in 2016, initially promoting just one route and later achieving triple-digit annual passenger growth as the service gradually expanded. The understated elegance of Viking Cruises has won customers praise, and currently has an industry-leading net recommendation of 78%. In 2019, Viking launched five European river cruises, serving more than 20,000 Chinese guests, with staff and activities tailored to Chinese-speaking visitors. It also announced a joint venture last year to launch its first ocean-going cruise line tailored specifically for the Chinese market.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">However, the coronavirus outbreak has cast a shadow over the entire cruise industry.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">As news of many countries refusing to dock cruise ships appeared in the media, cruise bookings began to decline. The Asian market has been particularly hard hit, with more than 4 million Asian passengers travelling on nearly 40 brands in a typical year. Viking Cruises has suspended voyages to all of its markets.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At this difficult time, Mr. Hagen, as CEO of Viking Cruises, accepted an interview with McKinsey Global Managing Partner Steve Saxon and McKinsey Global Associate Managing Partner Zijian Yu to discuss the development strategy of Viking Cruises. Hagen said that Viking will continue to promote its marketing plans in the Chinese market during the pandemic, and explained how Viking tailors its European programs for Chinese guests and how Viking stands out in the Chinese market with its price and product integrity advantages.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: How has the outbound travel business developed since Viking launched its European river cruise service in the Chinese market?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Torstein Hagen: We launched our first cruise ship in 2016 with 16 passengers, and last year we served 20,000 Chinese passengers traveling to Europe. Our goal is to serve 150,000 passengers by 2025. The average Chinese passenger stays around 10 nights per trip &#8211; three to four nights more than regular cruise passengers. The average cost per visitor per night is about Rmb3,000. In addition, we have significantly improved our revenue level, and our customer retention rate in three to four years is about to exceed 30%, while the industry average in China is less than 5%.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: What was the logic behind your decision to launch a European tour service specifically for Chinese tourists?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: China has the largest tourism market in the world, and it&#8217;s an opportunity not to be missed. And we have confidence in our products; Chinese tourists are increasingly willing to pay for a good travel experience, so the pricing mechanism will gradually improve. There is no difference between Chinese tourists and American tourists, so the key is not to reinvent Viking Cruises for the Chinese market, but to take Viking&#8217;s existing idea of providing travelers in a foreign country with the familiarity and warmth of home throughout the journey and transplant it to China, then adapt the service language, dining and experience to the habits and preferences of Chinese consumers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For the Chinese market, last year we commissioned five cruise ships on the Rhine and Danube rivers, each with a capacity of 174 guests. They are like authentic Chinese hotels, all the signs and guides are in Chinese, and the food is all cooked by Chinese chefs. We also made a unique commitment: The people who interact directly with passengers on the hotel side must speak Chinese, and they are recruited from the best hotels in China.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: Why did you launch this Chinese-only service?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Twenty years ago, we bought KD River Cruises in Germany. They serve European and global markets with passengers coming from all over the world. Our experience shows that multilingual service environments are not attractive to consumers; Products designed for a single population work better. And multilingual menus and guided Tours can cause some operational difficulties. We doubled down on the English language market, mainly to serve American tourists, and later we applied the same philosophy to the Chinese market. There is still a gap in the Chinese market because Chinese consumers have a demand for quality travel products that cannot be satisfied from domestic travel agencies, and the international travel market often does not know how to cater to their tastes.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: Do you think this model would work for a 1,000-passenger ocean liner?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: We decided to gradually expand the scale of river cruises and then add ocean cruises when the scale is right. Chinese consumers currently do not necessarily recognize European river cruise destinations such as Ludesheim and Heidelberg, so there are real challenges in this regard. In a few years&#8217; time, when we offer our ocean cruise service, we will launch a &#8220;Search for the Aurora&#8221; tour in northern Norway, which will be recognized and loved by Chinese tourists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: How do you view the growth of China&#8217;s outbound tourism market from a strategic perspective?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Our strategy is very similar to when we entered the U.S. market: our competitors were bus tour operators. River cruises are better, more relaxed and easier to manage than bus Tours. When serving our customers in China, we can leverage our existing quality terminals in major European cities, as well as other fundamental strengths built up in our operations in the region since 1997. While most bus tour companies and our competitors can only manage one Chinese-speaking employee for every 40 guests, Viking has one Chinese-speaking employee for every three guests. We also have our own tour guide, one for every 16 to 20 guests, and work with the local tour guide office to provide better service for visitors. The service and attention we provide to our visitors is unmatched in the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Torstein Hagen\/Tolstoy Hagen<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Age:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">77 years old (born 1943)<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Educational experience:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He holds a degree in physics from the Norwegian Institute of Technology with a master&#8217;s thesis related to artificial intelligence and machine learning.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He received an MBA from Harvard University.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He received a Fulbright scholarship to study computer science at Wesleyan University.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Career Highlights:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As chairman of the world&#8217;s most successful river cruise line, he manages an ocean-going fleet of six vessels.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Signed a memorandum of understanding with China Merchants Shekou Group to launch an ocean cruise line tailored for Chinese tourists.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In 2016, European inland cruise products were launched for the Chinese market, and the customer scale has reached 20,000 passengers per year in 2019.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Viking expanded its European river cruise portfolio with the acquisition of KD River Cruises in Germany in 2000, followed by an expansion into the US market.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In 1997, Viking Cruises purchased four river cruise ships from Russia and founded Viking Cruises.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">From 1980 to 1984 he was Chief Executive Officer of Royal Viking Line, which was subsequently controlled by Norwegian Caribbean Lines.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He has served on the board of directors of Holland America Line and Kloster Cruise.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He has led Bergen Steamship as Chief Executive Officer since 1976.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As a global Managing partner of McKinsey based in Europe, he provides strategic advice to cruise brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: What is so special about the Chinese tourist community?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: The biggest difference is that Chinese tourists are used to using wechat, which is very powerful but there are challenges for marketers to use, and the social media environment in China is complex and unique in its own way. From a customer perspective, the Chinese and U.S. markets are basically the same, with one important difference: Chinese consumers are much more interested in outbound travel than U.S. travelers, and the gap between tourism products and user expectations in the local market is also larger.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: How do you use your unique social media and marketing tools to engage with Chinese customers?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: The trust gap is even more pronounced for Chinese tourists than it is for American tourists: you have to let them know that Viking is not a fake brand, and a cabin can cost as much as 50,000 to 60,000 yuan. Our marketing strategy is clear: spread the word on social media, make sure people know who we are, and get as many consumers as possible to provide honest feedback. Success depends on word of mouth from tourists, which is no different from the US market. If your product has a net recommendation of more than 70%, it means consumers are spreading word of mouth. It also has to work with China&#8217;s unique social ecosystem, where social media is a powerful tool.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: Travel companies generally find it difficult to do direct sales in the Chinese market, but Viking has been a huge success. What&#8217;s the secret?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: We have great partners, so we can develop one-to-one relationships with customers who use our products as a promotional tool rather than pushing their brand. Our success also depends on a decline in Chinese tourists&#8217; trust in local travel agencies. Despite our oversight, travel agencies continue to return commissions and attempt to manage their products independently. If you go to the online travel agency platform and look at our competitors&#8217; products. They usually sell &#8220;12 nights and 10 days.&#8221; How could it be 12 nights and 10 days? You&#8217;ll be on the plane overnight. So while it&#8217;s advertised as &#8220;10 days,&#8221; you&#8217;ll only be in Europe for 10 days and 9 nights. For us, the secret to building long-term brand value is price transparency, product transparency and integrity. And this philosophy is also supported by our partners.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: Was it an independent decision to enter the Chinese market, or was it a copy of the successful direct sales model in the US and UK?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: We don&#8217;t sell directly, but we market directly. We have to deal directly with the customer. So there is no third party involvement in the content and pricing of the package. We communicate directly with our customers and are directly responsible for product development, delivery, pricing and revenue ownership. We don&#8217;t care if the customer orders from the travel agency. The travel agency channel has always been an important part of our business. But we care if the customer buys Viking products. We do not allow travel agencies or other intermediaries to package our products under their branded products.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: What are your suggestions for cooperation between foreign companies and local Chinese companies?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Understand the needs, clarify expectations, and ensure a win-win situation. Don&#8217;t let short-term costs overshadow long-term benefits. If you focus too much on short-term issues, you will struggle in the Chinese market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: How does Viking drive growth in China while balancing oversight at headquarters with the flexibility of local teams?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Developing the Chinese market is the most important strategic plan for Viking Cruises in the next 10 years. We will develop our operational strategy accordingly and will be supervised by headquarters when selecting partners and allocating funds. At the same time, we will inevitably instill our brand values in the Chinese team and let the Chinese employees understand our brand. Therefore, as long as the brand requirements are met. We will allow the China team to have a certain degree of autonomy, to make local adjustments to the business. And to be independently responsible for the publicity and creative work in the Chinese market. If something goes against the brand&#8217;s requirements, we communicate openly and analyze together how we can learn from our mistakes.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: Designing content for the Chinese market requires a certain degree of freedom, but Viking&#8217;s sales department and brand team are based in the United States. How to balance the relationship between the two?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Until the size of the Chinese market reaches a certain level. The US team will be responsible for the basic decisions on Viking&#8217;s brand image. But we also allow the Chinese team to be flexible in their interpretation. For example, in the US market, we stipulate that passengers must be at least 18 years old. But Chinese tourists tend to want to travel with their grandchildren in July and August. So we made some adjustments, relaxed the minimum age limit to 8 years old. And designed some arts and entertainment programs specifically for children.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: What do you see as the biggest challenge in maintaining the growth momentum of China&#8217;s outbound tourism market?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Globally, the biggest challenge is that Chinese tourists are generally treated badly. And this lack of respect will eventually affect their willingness to spend. There is also a risk that the stronger the Viking brand is, the more incentive travel agencies, tour operators and others will have to buy and operate their own vessels, leading to an eventual price war for market share. But I&#8217;m sure Viking consumers are smart enough to know the difference between an original and a copycat. Ten years ago, our market share in the United States was only 25%. But after investing in publicity during difficult times, it is now 50%. In the future, we are confident that we will win 50% of the market share of Chinese travel to Europe.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: After the outbreak, what is Viking&#8217;s development plan in the Chinese market?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: We have announced a partnership with China Merchants Group to lay the foundation for a large domestic cruise line in the Chinese market. This is a key focus for our future development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: What impact do you think the pandemic crisis will have on the cruise market?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: It&#8217;s hard to say, the whole market is tough, but the good thing is that Viking has taken precautions and our ships are smaller. So the chances of infection are much smaller.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">McKinsey: Do you think that outbreaks on other cruise ships have damaged the overall image of the cruise industry? If so, is it possible to fix it in the future?<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: Yes, the image of the cruise industry has been somewhat damaged. But it may be able to be repaired in the future. It&#8217;s true that the cruise industry has had a lot of negative press lately and there are serious challenges in crisis management. But if we look at history, I believe this is just a low point. It is difficult for cruise ships with outbreaks to effectively manage patients in a closed environment. And the decision to quarantine is directly issued by the government, which will have a direct impact on the development of the Chinese cruise market next year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McKinsey: During the COVID-19 pandemic, how do you guarantee the rights of Chinese customers who have already booked?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Hagen: We haven&#8217;t set sail yet for the 2020 season, so we don&#8217;t have any Chinese passengers on board. The first thing we did after the outbreak was to send a message to our guests to reassure them that we would protect their rights. We cancelled the cruise for the first half of the year and refunded all expenses. A program has also been launched where customers receive loyalty bonuses if they do not withdraw upfront payments. The safety and health of our guests and employees is of Paramount importance to us. So we will only be able to resume our European Tours for Chinese tourists when the outbreak is under control and the risk is minimised. Rushing things is counterproductive. 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