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class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">On May 26, 2019, I successfully completed the Yinchuan International Marathon under the Helan Mountain, completing the journey of the 14th full marathon. At the same time, I also took this opportunity to realize my wish to visit 34 provinces and regions in China. A lot of people ask me, why do I run a marathon? Because in my heart, entrepreneurship is like a long marathon, once you set foot on this track, what we need to do is to keep running until success; In this process, the need for physical strength, the need for supplies, but also the need for lofty ideals and firm beliefs, the need for love from the heart. This is the source of energy that sustains entrepreneurs in the long journey to the ultimate victory, our hormones, dopamine and endorphins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">I was born in Ankang City, Shaanxi Province in 1981. <\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In 1998, I was admitted to the Department of Water Resources of Tsinghua University. In 2002, I was recommended to pursue a master&#8217;s degree in Tsinghua School of Public Administration. In 2005, after graduation, I joined a well-known real estate company. In 2011, started from scratch, resigned and started a business, entered the cultural and creative industry from real estate, and embarked on the development road of 77 cultural asset operators. I am a rooster, so I often use &#8220;smell the chicken and dance&#8221; to motivate myself, why do chickens crow? Why dance? In my opinion, the crow is the call of The Times, and it is the sense of mission and responsibility given to us young people by The Times; And dancing is our action in line with this era, our practice of doing better than our words.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eight years ago, in 2011<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Eight years ago, in 2011, I thought that entrepreneurship in the field of cultural and creative business had the conditions of &#8220;the right time, geographical location, and people&#8221;, so I resolutely embarked on the road of entrepreneurship. &#8220;Time&#8221; is the country&#8217;s unprecedented attention to the development of cultural industry, especially the release of the &#8220;Cultural Industry revitalization Plan&#8221;, ushered in the historical opportunity for the rejuvenation of Chinese culture; &#8220;Geographical location&#8221; is the development strategy of &#8220;cultural zone&#8221; and the clear positioning of &#8220;cultural East City&#8221; in Dongcheng District, Beijing. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">With the organic combination and close cooperation with the unique cultural and artistic resources in Dongcheng District, the cultural and creative industry has the soil for growth; &#8220;People and people&#8221; is the social resources I have accumulated over the years in Beijing, especially the resources of the cultural sector. Everyone has given me great encouragement and support to join the cultural and creative industry, so that I dare to take a chance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In addition to entrepreneurial opportunities<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In addition to entrepreneurial opportunities. Let us have the confidence to start a business is our unique business model, a win-win cultural asset operation and management model. In the field of cultural and creative parks where the traditional second landlord thinking prevails. We decisively chose an access mechanism that does not take rent as a measure, created a number of thematic and professional cultural and creative parks. And established the brand of &#8220;77 Cultural and Creative Parks&#8221; in the capital. Since 2012, we have built a number of cultural parks and Spaces near historical and cultural districts such as Guozijian, Confucian Temple, Lama Temple, Qianmen Street, and National Art Museum of China. 77 Cultural and Creative Parks became the first batch of municipal cultural and creative parks recognized by the &#8220;Beijing Cultural Reform and Development Leading Group&#8221; in 2018.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">With the process of optimizing and improving the core functions of the capital<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">With the process of optimizing and improving the core functions of the capital. We are also constantly adapting and adjusting the focus of development of the company. In the early stage of development. The company was positioned as &#8220;cultural and creative Park and cultural and creative industry gathering area&#8221;. Each park is concentrated with many excellent cultural enterprises. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, in recent years, with the progress of &#8220;clearing, integrating and promoting&#8221;, In the park, some labor-intensive industries in the cultural industry such as film and television post-production and new media have gradually moved out of the old city, and more space has been used as head resources and creative resources for serving the cultural and creative industry, as well as a public cultural service platform, such as the &#8220;Beijing Repertory Rehearsal Center&#8221; located in 77 Cultural and Creative Art Museum Park. It has been well received by the Beijing drama performance industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Therefore, our company also actively began the transformation and upgrading<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Therefore, our company also actively began the transformation and upgrading. From the cultural and creative park operators to &#8220;cultural content creation. Cultural experience and cultural services&#8221; transformation. Mr. Zhao Pu, former famous CCTV host and director of China Technology Development Research Center. And I jointly initiated the establishment of Pree Capital to incubate and cultivate excellent cultural and creative enterprises. We actively participate in the organic renewal of the block, introduce the resources of famous artists. And cooperate deeply with Mr. CAI Zhizhong, a master of Chinese studies and a cartoonist, to create 77 chocolate cultural life Hall integrating physical bookstore, reading space, coffee shop, and craft beer. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Actively participate in the construction of the East City of culture and the East City of drama. And undertake the construction and operation of Dahua International Art Center, which is the transformation of Dahua Cinema located in Dongdan since 1935. And is also a typical project for the protection and organic renewal of the old city. At the same time, we actively participate in the construction of community culture, accept the Jianguomen Street west General Bu community entrusted to operate the community cultural center; These efforts not only provide a platform for cultural and artistic workers to create, communicate and perform, but also provide more cultural space and cultural services for residents of the old city, and more closely integrate with the positioning of Beijing as a national cultural center and an international exchange center.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Through these work practices in the old city<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Through these work practices in the old city, I have a deep understanding that as a private entrepreneur. Economic benefits are usually the first priority when making decisions. However, in the old city of Beijing, which is located in the functional core area of the capital. Social benefits and economic benefits are equally important. In most cases, the value and impact of social benefits will outweigh economic benefits. Because there is only one capital in China, and only one old city in the capital. This is an important prerequisite for us to think and make decisions. And it is also the requirement of the development of The Times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Since the debut of the first 77 cultural and creative project in 2014<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Since the debut of the first 77 cultural and creative project in 2014. Leaders at all levels such as the Central Propaganda Department. The Ministry of Culture, the All-China Federation of Industry and Commerce. And Beijing have visited and guided us, and given us high evaluation and pertinent suggestions. With the growing influence of the 77 cultural and creative brand. We have gradually stepped out of the East City and invested in and operated more theme cultural and creative parks in several regions of Beijing. 77 Wenchuang strives to become a company that has the courage to give up short-term profits, seeks the aggregation effect of cultural and creative ecology. And builds long-term influence and sustainable development ability. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">It is this persistence that has enabled us to gather a large number of excellent cultural projects. Including the Beijing Repertoire Rehearsal Center, Useless Space, Theater 77, the Club Meeting Room, Zheng &#8216;an College. And a large number of well-known artists in the cultural field. Such as CAI Zhizhong, Lin Zhaohua, Zhao Pu, Liang Dong, Jia Zhangke, Ma Ke and so on. 77 The cultural and creative ecosystem built by the cultural and creative industry is taking shape and gradually displaying great value, unique charm and vitality for sustainable development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The motto of Tsinghua University, my Alma mater, is: <\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Strive for self-improvement and be virtuous. This is what I always believe. Self-improvement, is the requirement of their own action; Being virtuous is the cultivation of one&#8217;s own moral character. The Times give us the best opportunity, in such a prosperous country. People live and work in peace and contentment era. We entrepreneurs with dreams, can have the opportunity to turn our dreams into reality. China&#8217;s economy is undergoing transformation and upgrading, and China&#8217;s cultural and creative industry is making rapid progress. In this process, 77 Cultural and Creative is willing to become the booster and engine of the cultural and creative industry. And create more excellent works of art together with more young people with dreams. 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