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has-medium-font-size\"><strong>1\u3001\u80a1\u7968<\/strong><\/h3>\n\n\n\n<p>\u4f59\u534e\u900f\u9732\uff0c\u6bcf\u4e00\u4f4d\u661f\u5df4\u514b\u7684\u5458\u5de5\u90fd\u80fd\u4eab\u53d7\u5230\u516c\u53f8\u7684\u80a1\u7968\uff0c\u5305\u62ec\u90a3\u4e9b\u5728\u661f\u5df4\u514b\u505a\u517c\u804c\u7684\u4e34\u65f6\u5458\u5de5\u3002\u201c\u517c\u804c\u5458\u5de5\u53ea\u8981\u6bcf\u661f\u671f\u5de5\u4f5c\u8d85\u8fc720\u5c0f\u65f6\uff0c\u4e00\u5e74\u505a\u6ee1360\u5c0f\u65f6\u5c31\u53ef\u4ee5\u4eab\u53d7\u5f53\u5e74\u7684\u80a1\u7968\u4e86\uff0c\u7b2c\u4e8c\u5e74\u8fd9\u4e2a\u80a1\u7968\u5c31\u80fd\u591f\u5151\u73b0\u3002\u201d<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u8fd9\u4e2a\u80a1\u7968\u53d1\u653e\u5b58\u5728\u4e00\u4e2a\u6807\u51c6\u4f53\u7cfb\u3002\u6bcf\u4e00\u5e74\uff0c\u661f\u5df4\u514b\u603b\u90e8\u4f1a\u5411\u4e0d\u540c\u5e02\u573a\u6295\u653e\u4e0d\u540c\u6570\u91cf\u7684\u80a1\u7968\uff0c\u5458\u5de5\u53ef\u4ee5\u6839\u636e\u7ee9\u6548\u3001\u8868\u73b0\u3001\u85aa\u8d44\u6c34\u5e73\u5f97\u5230\u5c5e\u4e8e\u81ea\u5df1\u7684\u90a3\u4efd\u80a1\u7968\u3002\u516c\u53f8\u6bcf\u5e74\u6295\u653e\u7684\u80a1\u7968\u6bd4\u4f8b\u4fdd\u6301\u572810%\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>2\u3001\u4fdd\u9669<\/strong><\/h3>\n\n\n\n<p>\u9664\u4e86\u56fd\u5bb6\u89c4\u5b9a\u7684\u4fdd\u9669\uff0c\u516c\u53f8\u8fd8\u4e3a\u5305\u62ec\u95e8\u5e97\u517c\u804c\u5458\u5de5\u5728\u5185\u7684\u6240\u6709\u5458\u5de5\u8d2d\u4e70\u4e86\u8865\u5145\u7684\u533b\u7597\u4fdd\u9669\u548c\u610f\u5916\u9669\u3002\u4f59\u534e\u8bf4\uff0c\u661f\u5df4\u514b\u5e0c\u671b\u4ee5\u6b64\u8ba9\u5458\u5de5\u5728\u5de5\u4f5c\u65f6\u80fd\u66f4\u5b89\u5fc3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>3\u3001\u661f\u57fa\u91d1<\/strong><\/h3>\n\n\n\n<p>\u8fd9\u662f\u661f\u5df4\u514b\u5458\u5de5\u81ea\u53d1\u7684\u4e00\u4e2a\u4e92\u52a9\u8ba1\u5212\uff0c\u516c\u53f8\u8fd8\u4f1a\u5b9a\u671f\u5f80\u57fa\u91d1\u4e2d\u6295\u5165\u8d44\u91d1\u3002\u5047\u5982\u5458\u5de5\u9047\u5230\u610f\u5916\uff0c\u4ed6\u4eec\u80fd\u591f\u5411\u59d4\u5458\u4f1a\u63d0\u51fa\u7533\u8bf7\uff0c\u5e76\u4e14\u6709\u673a\u4f1a\u83b7\u5f97\u5e2e\u52a9\u3002\u5373\u4fbf\u8fd9\u4e2a\u6276\u6301\u57fa\u91d1\u5e76\u4e0d\u80fd\u8986\u76d6\u6240\u6709\u7684\u9700\u6c42\u3002\u661f\u57fa\u91d1\u540c\u6837\u5411\u517c\u804c\u5458\u5de5\u5f00\u653e\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u5982\u9700\u52a0<a href=\"http:\/\/www.cxounion.cn\">\u5165CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/04\/cxo\u7ed3\u5c3e\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p>There is a certain type of company in which employees have certain names for each other to indicate their unique corporate culture and atmosphere. At Disneyland, for example, all the workers are called entertainers; At Apple stores, some of the employees are genius; At Starbucks, everyone from CEO Howard Schultz to the rank-and-file calls each other a &#8220;buddy,&#8221; or Starbucks Support Center for all parts of the company that aren&#8217;t stores.<\/p>\n\n\n\n<p>In Starbucks, &#8220;partner&#8221; is regarded as the most crucial part of &#8220;selling good experience&#8221;, and it has become an important component of Starbucks culture in the process of strengthening. Another component of Starbucks culture is the compensation and benefits measures for employees.<\/p>\n\n\n\n<p>Starbucks has a special bean stock program, which since 1991 (1999 in China) has offered employees the opportunity to buy a certain percentage and share of the company&#8217;s stock at a discount, even if you are a part-time employee and meet the minimum working hours requirement. And additional benefits like health and support programs and disability insurance for employees who work more than 20 hours a week\u2026 These employee incentive policies, which are better than the industry average, are also regarded as an important manifestation of Starbucks&#8217; competitiveness in the workplace globally.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">vice president of partner resources at Starbucks (China)<\/h4>\n\n\n\n<p>Yu Hua, vice president of partner resources at Starbucks (China), which is usually the company&#8217;s human resources, revealed that for every new employee joining Starbucks, in addition to the novelty of their partner status, they will also receive a series of training, including business training in addition to the job requirements and coffee knowledge and store operation training that every employee needs to complete. In November 2012, Starbucks (China) University was established. This training platform, which is open to all employees within the company, together with coffee knowledge training and store operation training, constitutes a complete &#8220;partner&#8221; education of Starbucks.<\/p>\n\n\n\n<p>Selling a cup of coffee may really be more than just selling a cup of coffee, as Starbucks convinced its employees and many customers. But from the perspective of the workplace, this kind of work state and effect is obviously not let employees call each other partner can achieve. So what else can Starbucks do? What are its training systems and welfare measures? Let&#8217;s take a look at Starbucks&#8217; &#8220;buddy&#8221; rule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The staff composition of Starbucks<\/h3>\n\n\n\n<p>As a coffee chain retailer, as you can see, most of Starbucks&#8217; employees are concentrated in its stores. According to Yu, Starbucks has hired about 6,000 to 7,000 employees annually in China in recent years, and more than 90 percent of the new hires come to Starbucks as store employees. Starbucks plans to open 2,400 new stores globally in the next two years, with plans to increase that number to 1,200 in mainland China within two years &#8212; which will create more jobs.<\/p>\n\n\n\n<p>Staffing at Starbucks stores and support centers flows both ways. For example, a willing store employee can interview for open positions at a support center after being recommended by a manager. Mr. Yu said that in any given year, more than 20 percent of Starbucks&#8217; store employees enter the support centers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starbucks recruitment<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Recruitment methods<\/h4>\n\n\n\n<p>Campus Recruitment &#8212; Management Trainee Program: In Starbucks&#8217; Management trainee recruitment program for campus in 2013, the departments open to positions are all stores, and about 400 management trainees have been recruited so far.<\/p>\n\n\n\n<p>After submitting a job application, graduates complete an online assessment and interview at Starbucks. Management trainees enter Starbucks with roughly the same development opportunities as social workers, but they typically grow to associate manager positions in stores within nine to 15 months.<\/p>\n\n\n\n<p>Social recruitment and internal employee recommendation: For the positions of ordinary employees in stores, Starbucks is still open to the public. Of course, store employees can recommend candidates to the company &#8212; and Starbucks prefers to do so &#8212; and candidates simply have to go through an interview to work in the store.<\/p>\n\n\n\n<p>Management Trainee: In addition to recruiting a number of management trainees to college campuses each year, Starbucks employees can also apply to join the company&#8217;s management trainee program.<\/p>\n\n\n\n<p>Other routes: Employees who enter Starbucks through other social placement routes have more options, such as skipping stores and applying directly to support centers. Yu Hua said that the support center includes store development and design department, marketing and product department, public and external affairs department, partner human resources department, research and development and quality control logistics department, supply chain department, etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Principles of selection<\/h4>\n\n\n\n<p>Collaborate well with others: Behind the Starbucks counter is an assembly line where coffee is made and sold, and the mood and cooperative skills of the employees are visible to the customers.<\/p>\n\n\n\n<p>Put customers first: Customers first contact employees before contacting their products, and employees&#8217; service attitude will directly affect customers&#8217; impression of the company brand.<\/p>\n\n\n\n<p>Good Learning skills: You may have to start out as a barista in a store, but if you have good learning skills, you&#8217;ll have a better chance.<\/p>\n\n\n\n<p>The ability to influence others: This ability is important especially if you hope to lead a team in the future, such as staff at your own store or even a regional store operation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Career development path<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Vertical promotion path for stores<\/h4>\n\n\n\n<p>For employees who work in stores, their career progression path in Starbucks operations is shown below. According to Yu, there is no strict time interval between two positions, and whether employees can be promoted quickly depends on whether their business ability and knowledge reserve can develop quickly. About 20 percent of employees get various promotions every year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cross-departmental development path<\/h3>\n\n\n\n<p>Employees at any level have the opportunity to go into a support center or store and switch departments. After passing the cross-department interview, the company will give the corresponding position according to the specific ability of the employee and the company needs. Each year, 20 percent of employees retail from stores into support centers, Mr. Yu said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualifications for promotion and interagency<\/h3>\n\n\n\n<p>Ability to meet the promotion criteria: How well you did in your previous position is a prerequisite.<\/p>\n\n\n\n<p>Whether business knowledge (including coffee knowledge) has been accumulated to the standard: When conditions are not ripe, employees can apply for relevant training to make up for weaknesses.<\/p>\n\n\n\n<p>There are Job openings: Positions in the company tend to be one-for-one, and only when there are relevant job openings do employees have the opportunity to move up and work across departments successfully. Timing is as important as ability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Training system of Starbucks<\/h3>\n\n\n\n<p>In Starbucks, in addition to receiving business training from relevant departments, all new employees must participate in store probation and assessment for a period of time and receive coffee knowledge training.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Store operation training<\/h3>\n\n\n\n<p>All new employees are expected to intern in stores at the beginning of their employment. In-store training lasts about two to three weeks for new employees entering the support center.<\/p>\n\n\n\n<p>During this period, the new staff will start from how to brew different flavors of coffee under the guidance of the old staff. The whole training will mainly involve retail courses, on-the-job training, responsible guidance in the store and other contents.<\/p>\n\n\n\n<p>Instead of hiring outsiders, Starbucks prefers to hire entry-level employees for operations management. For employees themselves, the understanding of the company&#8217;s front-line business can also contribute to their future career development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coffee knowledge training<\/h3>\n\n\n\n<p>Employees acquire coffee knowledge mainly through employee sharing and self-study. At the beginning, new employees will receive coffee knowledge training from the company, which mainly involves some basic knowledge such as the distribution of coffee beans and roasting method. At the end of the training, new employees usually need to pass an assessment. After basic training, employees can learn more about coffee by means of internal materials distribution and employee sharing activities.<\/p>\n\n\n\n<p>Starbucks China has set up a certification channel of &#8220;Coffee Master&#8221; and &#8220;Coffee Minister&#8221; for all employees. In the annual Star Coffee Knowledge Competition, the company will select and award the two titles to the employees who have a better grasp of coffee knowledge, and then they will be certified again in the following year, and the employees who pass the assessment can continue to hold this honor.<\/p>\n\n\n\n<p>&#8220;At present, there are about 1,800 coffee masters in China and less than 20 coffee ministers.&#8221; Employees with honorary titles are eligible to apply for part-time jobs at companies outside of their position, such as a lecturer position at Starbucks University in China, Yu said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starbucks (China) University<\/h3>\n\n\n\n<p>This is an enterprise university training platform for employees launched by Starbucks China in November 2012. In addition to receiving induction training, employees can also sign up for school and receive more systematic training. So as to further improve their knowledge and skills.<\/p>\n\n\n\n<p>Like all corporate universities, the main courses they offer are:<\/p>\n\n\n\n<p>New employee courses: including courses related to obtaining the star Barista certificate, company experience, coffee communication, etc.<\/p>\n\n\n\n<p>Employee Referral courses: This type of training program is personalized by the employee&#8217;s immediate supervisor based on the employee&#8217;s personal characteristics and development needs. Such as coffee master certification program, project management, negotiation skills, etc. When employees wish to enter a support center from a store. They are required to undergo this type of training before undergoing a qualification interview.<\/p>\n\n\n\n<p>Excellent Employee Advancement Course: This type of training is for potential managers. Take the Starlight program, a training program for store managers. The program will be held once a year, but the training time will be divided into multiple sessions so that employees can combine the training with their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starbucks&#8217; welfare measures<\/h3>\n\n\n\n<p>Different companies will design different welfare policies for employees, but the purpose is to improve the enthusiasm of employees. Good welfare policies are not necessarily high financial input welfare policies. By emphasizing the importance of individual employees, Starbucks hopes its benefits policies will appear fair and human.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Stock<\/h4>\n\n\n\n<p>Yu disclosed that every Starbucks employee, including temporary employees who work part-time at Starbucks, will receive stock in the company. &#8220;Part-time employees who work more than 20 hours a week and 360 hours a year are entitled to the current year&#8217;s stock. Which can be cashed in the following year.&#8221;<\/p>\n\n\n\n<p>There is, of course, a standard system for issuing shares. Each year, Starbucks headquarters will release different amounts of stock to different markets, and employees can get their share based on performance, performance, and salary level. The company&#8217;s annual share placement ratio is maintained at more than 10%.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Insurance<\/h4>\n\n\n\n<p>In addition to state-mandated insurance, the company has also purchased supplementary medical insurance and accident insurance for all employees, including part-time employees in its stores. Starbucks hopes to give employees more peace of mind at work, Mr. Yu said.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Star Fund<\/h4>\n\n\n\n<p>It&#8217;s a voluntary mutual aid program for Starbucks employees, and the company regularly pays into the fund. If an employee encounters an accident, they can apply to the committee and have the opportunity to get help. Even if the support fund does not cover all needs. 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