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cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u76f4\u523020\u4e16\u7eaa80\u5e74\u4ee3\uff0c\u6570\u636e\u7ba1\u7406\u8005\u7684\u89d2\u8272\u8fd8\u8fdc\u975e\u9ad8\u7ea7\u804c\u4f4d\u3002\u9996\u5e2d\u6570\u636e\u5b98\u9996\u6b21\u51fa\u73b0\u4e8e21\u4e16\u7eaa\u521d\u3002\u9996\u6279\u4efb\u547d\u7684\u9996\u5e2d\u6570\u636e\u5b98\u4e4b\u4e00\u662f2002\u5e74\u8d44\u672c\u4e00\u53f7\u7684\u51ef\u745f\u7433\u00b7\u514b\u83b1\u00b7\u591a\u65af\u3002\u4e94\u5e74\u540e\uff0c\u4e4c\u8428\u9a6c\u00b7\u6cd5\u8036\u5179\u5728\u96c5\u864e\u62c5\u4efbCDO\u804c\u4f4d\u3002\u5982\u4eca\uff0c\u9996\u5e2d\u6570\u636e\u5b98\u662f\u5229\u7528\u6570\u636e\u63a8\u52a8\u4e1a\u52a1\u6210\u679c\u7684\u9a71\u52a8\u529b\u3002<\/p>\n\n\n\n<p 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class=\"has-medium-font-size\">\u53bb\u5e74\uff0c\u4e16\u754c\u7ecf\u6d4e\u8bba\u575b\u53d1\u73b0\uff0c84%\u7684\u4f01\u4e1a\u9886\u5bfc\u4eba\u76ee\u524d\u6b63\u5728\u201d\u52a0\u901f\u5de5\u4f5c\u6d41\u7a0b\u7684\u6570\u5b57\u5316\u201d\u548c\u81ea\u52a8\u5316\u4efb\u52a1\u3002\u5bf9\u8bb8\u591a\u9996\u5e2d\u6570\u636e\u5b98\u6765\u8bf4\uff0c\u5927\u6d41\u884c\u662f\u7b2c\u4e00\u6b21\u91cd\u5927\u7834\u574f\uff0c\u4e5f\u662f\u5c1a\u672a\u88ab\u63a5\u53d7\u548c\u5229\u7528\u7684\u589e\u957f\u50ac\u5316\u5242\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Martin 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class=\"has-medium-font-size\">\u53e6\u4e00\u4e2a\u8d8b\u52bf\u662f\u521b\u65b0\u2014\u2014\u4ece\u5927\u91cf\u6570\u636e\u4e2d\u5b66\u4e60\u7684\u65b0\u6280\u672f\u6b63\u5728\u84ec\u52c3\u53d1\u5c55\u3002\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7b49\u7a81\u7834\u6027\u6280\u672f\u7684\u4f7f\u7528\u4e3a\u4ece\u4ee5\u524d\u4e0d\u53ef\u7528\u7684\u6570\u636e\u4e2d\u63d0\u53d6\u89c1\u89e3\u5f00\u8f9f\u4e86\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p 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class=\"has-medium-font-size\">\u201c\u8fd9\u4e09\u4f4d\u53f8\u673a\u9700\u8981\u8d70\u5230\u4e00\u8d77\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u76f8\u4e58\u7684\u3002\u5982\u679c\u4e00\u4e2a\u5143\u7d20\u4e0d\u5c5e\u4e8e\u7b49\u5f0f\uff0c\u5219\u4e0d\u4f1a\u63d0\u53d6\u8be5\u503c\u3002\u4f8b\u5982\uff0c\u6570\u636e\u91cf\u548c\u8d28\u91cf\u5728\u6280\u672f\u65b9\u9762\u540d\u5217\u524d\u8305\uff0c\u4f46\u8c03\u67e5\u7ed3\u679c\u5e76\u672a\u5e94\u7528\u4e8e\u7ec4\u7ec7\u65b9\u9762\u7684\u5404\u90e8\u95e8\u3002\u786e\u4fdd\u516c\u5f0f\u5728\u6280\u672f\u548c\u7ec4\u7ec7\u5c42\u9762\u4e0a\u6b63\u786e\u4f7f\u7528\u53ef\u80fd\u662f CDO \u9762\u4e34\u7684\u6700\u590d\u6742\u7684\u6311\u6218\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u3001<strong>\u6570\u636e\u5982\u4f55\u5e2e\u52a9\u5468\u516d\u665a\u95f4\u76f4\u64ad\u8282\u76ee\u83b7\u5f97\u66f4\u591a\u6536\u89c6\u7387<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u4f8b\u5982\uff0c\u5a92\u4f53\u548c\u5a31\u4e50\u884c\u4e1a\u5f88\u5feb\u610f\u8bc6\u5230\uff0c\u4ece\u5176\u5185\u5bb9\u4e2d\u63d0\u53d6\u6570\u636e\u503c\u662f\u957f\u671f\u589e\u957f\u7684\u5173\u952e\u30022015\u5e74\uff0cMichael Martin\uff08NBC\u5a31\u4e50\u6570\u5b57\u516c\u53f8\u7684SVP\u4ea7\u54c1\u3001\u6280\u672f\u548c\u8fd0\u8425\uff09\u9047\u5230\u4e86\u6311\u6218\u2014\u2014\u5c3d\u7ba1SNL\u8282\u76ee\u7684\u5927\u90e8\u5206\u56fe\u4e66\u9986\u90fd\u5728\u7ebf\uff0c\u4f46\u89c2\u4f17\u4ecd\u7136\u65e0\u6cd5\u8bbf\u95ee\u4ed6\u4eec\u559c\u6b22\u7684\u5185\u5bb9\u3002\u56e0\u6b64\uff0c\u53ea\u6709\u6700\u8fd1\u7684\u8282\u76ee\u83b7\u5f97\u4e86\u6700\u591a\u7684\u6536\u89c6\u7387\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e3a\u4e86\u8ba9\u7c89\u4e1d\u4eec\u5168\u9762\u4e86\u89e3 SNL 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cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6574\u4e2a\u7f51\u7edc\u53d7\u5230\u5927\u6d41\u884c\u75c5\u7684\u4e25\u91cd\u5f71\u54cd\uff0c\u8fb9\u754c\u5173\u95ed\uff0c\u98de\u673a\u505c\u98de\uff0c\u56e0\u4e3a\u76f8\u5f53\u4e00\u90e8\u5206\u8d27\u7269\u901a\u5e38\u5728\u5ba2\u673a\u7684\u809a\u5b50\u91cc\u8fd0\u8f93\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201c\u9664\u4e86\u5c06\u90e8\u5206\u5ba2\u673a\u8f6c\u53d8\u4e3a\u8d27\u673a\u5916\uff0c\u6211\u4eec\u8fd8\u6709\u7b97\u6cd5\uff0c\u53ef\u4ee5\u4f18\u5316\u751f\u4ea7\u8ba1\u5212\u3002\u901a\u8fc7\u6211\u4eec\u7684\u8d27\u8fd0\u9884\u6d4bAI\uff0c\u6211\u4eec\u62e5\u6709\u660e\u663e\u7684\u7ade\u4e89\u4f18\u52bf\u548c\u5feb\u901f\u9002\u5e94\u7684\u80fd\u529b\uff0c\u56e0\u4e3a\u6211\u4eec\u77e5\u9053\u6211\u4eec\u8fd9\u8fb9\u6709\u7b97\u6cd5\uff0c\u201dWegner 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class=\"has-medium-font-size\">\u201c\u6211\u5f88\u5e78\u8fd0\uff0c\u56e0\u4e3a\u56e2\u961f\u57fa\u672c\u4e0a\u662f\u6570\u5b57\u672c\u5730\u4eba\uff0c\u5bf9\u5982\u4f55\u865a\u62df\u8fde\u63a5\u6709\u5f88\u597d\u7684\u60f3\u6cd5\u3002\u4f46\u4e2a\u4eba\u4f1a\u8bae\u5f88\u91cd\u8981\uff0c\u56e0\u6b64\uff0c\u6211\u5c1d\u8bd5\u5728\u5b89\u5168\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\u5b89\u6392\u989d\u5916\u7684\u4e00\u5bf9\u4e00\u4f1a\u8bae\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e03\u3001<strong>\u4ece\u5206\u6563\u7684\u6570\u636e\u56e2\u961f\u5230\u6570\u636e\u4f20\u9053<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u5fb7\u56fd\u4ef7\u683c\u6bd4\u8f83\u670d\u52a1\u516c\u53f8\u7406\u60f3\u6570\u636e\u4f20\u9053\u4eba\u7c73\u5a1c\u00b7\u8d5b\u4e49\u6cfd\u5206\u4eab\u4e86\u5979\u7684\u516c\u53f8\u5982\u4f55\u4ece\u6570\u636e\u4e2d\u4ea7\u751f\u6700\u5927\u7684\u4ef7\u503c\u3002\u201d\u5206\u6563\u6570\u636e\u56e2\u961f\u7ed3\u6784\u7684\u4f18\u70b9\u662f\u6bcf\u4e2a\u5355\u5143\u90fd\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u67d0\u4e2a\u9886\u57df\u3002\u7136\u800c\uff0c\u9677\u9631\u5728\u4e8e\u7b52\u4ed3\u4f1a\u968f\u7740\u65f6\u95f4\u800c\u6f14\u53d8\uff0c\u56e0\u6b64\u7f3a\u4e4f\u6c9f\u901a\u548c\u534f\u4f5c\u4f1a\u963b\u788d\u521b\u65b0\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u8be5\u516c\u53f8\u51b3\u5b9a\u5c06\u4e24\u4e2a\u4e16\u754c\u4e2d\u6700\u597d\u7684\u4e00\u4e2a\u7ed3\u5408\u8d77\u6765\u2014\u2014\u5206\u6563\u57df\u540d\u4e13\u4e1a\u5316\u4e4b\u95f4\u7684\u6df7\u5408\u65b9\u6cd5\uff0c\u5e76\u6fc0\u53d1\u5bf9\u6570\u636e\u5bf9\u4e8e\u6574\u4e2a\u7ec4\u7ec7\u7684\u91cd\u8981\u6027\u7684\u7406\u89e3\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6570\u636e\u9886\u5bfc\u56e2\u961f\u548c CTO \u6279\u51c6\u4e86\u96c6\u4e2d\u7684\u5353\u8d8a\u4e2d\u5fc3\u548c\u6570\u636e\u4f20\u9053\u8005\u89d2\u8272\uff0c\u4ee5\u5e2e\u52a9\u52a0\u5f3a\u7ec4\u7ec7\u5185\u6280\u672f\u548c\u4e1a\u52a1\u90e8\u95e8\u4e4b\u95f4\u7684\u534f\u4f5c\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Mina \u7684\u804c\u8d23\u662f\u5236\u5b9a\u6700\u4f73\u5b9e\u8df5\u3001\u8bc6\u522b\u76f8\u5173\u4f7f\u7528\u6848\u4f8b\u4ee5\u53ca\u5efa\u7acb\u5206\u6790\u793e\u533a\u4ee5\u5e94\u5bf9\u5f53\u524d\u7684\u6311\u6218\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u516b\u3001<strong>CDO \u89d2\u8272\u7684\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u5c3d\u7ba1\u7ec4\u7ec7\u5df2\u7ecf\u610f\u8bc6\u5230\u6570\u636e\u503c\u5f97\u5728\u8463\u4e8b\u4f1a\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u4f46 CDO \u89d2\u8272\u5c1a\u672a\u786e\u5b9a\u3002Gartner \u4f30\u8ba1\uff0c\u5230 2025 \u5e74\uff0c90%\u7684\u5927\u578b\u7ec4\u7ec7\u5c06\u62e5\u6709 CDO\u3002\u90a3\u4e48\uff0c\u9996\u5e2d\u6570\u636e\u5b98\u7684\u89d2\u8272\u672a\u6765\u4f1a\u600e\u6837\u5462\uff1f<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Martin Guther \u8868\u793a\uff1a\u201d\u5982\u679c CDO \u60f3\u8981\u8fdb\u5165\u6210\u4e3a\u9ad8\u7ea7\u4e1a\u52a1\u9886\u5bfc\u8005\u3001\u8463\u4e8b\u4f1a\u6210\u5458\u7684\u65b9\u5411\u53d1\u5c55\uff0c\u90a3\u4e48\u5979\u6216\u4ed6\u6b63\u5728\u7ba1\u7406\u7684\u6570\u636e\u8d44\u4ea7\u4ee5\u53ca\u4ef7\u503c\u5fc5\u987b\u6e05\u6670\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u9996\u5e2d\u6570\u636e\u5b98\u662f\u76ee\u524d\u6700\u5173\u952e\u7684\u89d2\u8272\u4e4b\u4e00\uff0c\u56e0\u4e3a\u5b83\u6c47\u96c6\u4e86\u521b\u65b0\u3001\u5408\u89c4\u6027\u3001\u6280\u672f\u548c\u4e1a\u52a1\u89c2\u70b9\u3002\u6709\u5f88\u591a\u98ce\u9669\uff0c\u4f46\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u5982\u679c\u4f60\u5f97\u5230\u5b83\u7684\u6743\u5229\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6839\u636e\u7c73\u5a1c\u00b7\u8d5b\u4e49\u5fb7\u7684\u8bf4\u6cd5\uff0c\u9996\u5e2d\u6570\u636e\u5b98\u7684\u89d2\u8272\u4e0d\u5e94\u88ab\u89c6\u4e3a\u9996\u5e2d\u4fe1\u606f\u5b98\u548c\u9996\u5e2d\u4fe1\u606f\u5b98\u7684\u4fb5\u72af\u3002\u4e8b\u5b9e\u4e0a\uff0cCDO \u662f\u4e00\u4e2a\u4ee5\u6570\u636e\u652f\u6491\u516c\u53f8\u6218\u7565\u5e76\u786e\u4fdd\u6570\u636e\u8d28\u91cf\u5e76\u4ece\u8be5\u8d44\u4ea7\u4e2d\u4ea7\u751f\u4ef7\u503c\u7684\u4eba\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201c\u6211\u89c2\u5bdf\u5230\u7684\u4e00\u4e2a\u672a\u6765\u8d8b\u52bf\u662f\uff0cCDO 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has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6b63\u5982\u9a6c\u4e01\u00b7\u53e4\u745f\u6240\u6307\u51fa\u7684\uff0c\u201dCDO\u5e94\u8be5\u95ee\u95ee\u81ea\u5df1\uff0c\u4ed6\u4eec\u771f\u6b63\u60f3\u8981\u5b9e\u73b0\u7684\u76ee\u6807\u662f\u4ec0\u4e48\u3002\u4ed6\u4eec\u662f\u5426\u60f3\u6210\u4e3a\u521b\u65b0\u7684\u601d\u60f3\u5bb6\uff0c\u5e76\u5192\u7740\u4ed6\u4eec\u7684\u60f3\u6cd5\u8fc7\u4e8e\u8fdb\u6b65\u800c\u65e0\u6cd5\u5e94\u7528\u4e8e\u7ec4\u7ec7\u7684\u98ce\u9669\uff1f\u4ed6\u4eec\u60f3\u6210\u4e3a\u5e55\u540e\u5de5\u4f5c\u7684\u6280\u672f\u5927\u5e08\u5417\uff1f\u8fd8\u662f\u60f3\u6210\u4e3a\u8de8\u6240\u6709\u8fd9\u4e9b\u4e13\u4e1a\u9886\u57df\u7684\u8f6c\u578b\u9886\u5bfc\u8005\uff1f\u6211\u8ba4\u4e3a\uff0c\u5728\u8463\u4e8b\u4f1a\u4e2d\u6210\u957f\u5e76\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u673a\u4f1a\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">No industry is immune to technological, social or economic disruption. Today, chief data officers play a key role in navigating the complexity of a changing world and engineering responses to changing market demands.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">So what&#8217;s next for a chief data officer? How does a CDO deal with disruption, bring business value to its organization, and ultimately get an invitation to the board?<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In this article, you will learn about:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1 &#8211; A brief overview of the Chief Data Officer role<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2 &#8211; The current state of play and challenges for the Chief Data Officer<\/p>\n\n\n\n<p class=\"has-medium-font-size\">3 &#8211; How to extract the true values and use cases of the data<\/p>\n\n\n\n<p class=\"has-medium-font-size\">4 &#8211; The future of Cdos<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Chief Data Officer?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The Chief Data Officer is responsible for developing and implementing a management approach to how an organization acquires, manages, analyzes, and manages data. The chief data officer is responsible for putting data on the business agenda, rather than seeing data as a by-product of running the business.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Until the 1980s, the role of data manager was far from a senior position. Chief data officers first appeared in the early 2000s. One of the first chief data officers appointed was Katherine Clay Doss of Capital One in 2002. Five years later, Usama Fayyad took a CDO position at Yahoo. Today, chief data officers are the driving force behind leveraging data to drive business outcomes.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">While organizations recognize the importance of data leadership, the value of data is still a vague concept for many. As a result, there is a lack of meaningful metrics to measure the effectiveness of the chief Data Officer role.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Cdos promise not only to provide a 360-degree view of a company&#8217;s data, which is often scattered across multiple silos, but also to use the data for business model transformation and, ultimately, to increase revenue.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">When the inevitable business disruption occurs, the CDO will drive the transformation, putting the right tools and strategies in place for innovation and execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Two opposing trends<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Last year, the World Economic Forum found that 84 percent of business leaders are currently &#8220;accelerating the digitization of work processes&#8221; and automating tasks. For many chief data officers, the pandemic is the first major disruption and a catalyst for growth that has yet to be embraced and harnessed.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Martin Guther (vice president at SAP, platform and technology company MEE) said the pandemic acts as an accelerator, enforcing current trends rather than undermining them themselves. He believes that the current trend in Cdos comes from two very different perspectives &#8211; legislation and innovation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;Cdos need to look at how data is being processed. This is actually something that has been in the law for quite some time, and now it&#8217;s being enforced &#8211; companies need to put in a lot of work to process the data that their customers provide, &#8220;Guther said.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">On July 13, we will be discussing the future of the CDO role with experts from SAP, Lufthansa Industry Solutions, HelloFresh and Ideal Company. Apply to join our free CDO Club webinar.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Another trend is innovation &#8211; new technologies that learn from large amounts of data are thriving. The use of breakthrough technologies such as artificial intelligence and machine learning has opened up possibilities for extracting insights from previously unavailable data.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Conflicting legislative restrictions and an increased ability to innovate technology allow chief data officers to strike a balance between compliance and driving innovation while strengthening customer trust. In a data-driven world, more and more business data contains personal or sensitive information. If an application uses this data for statistical analysis, it must be protected to ensure privacy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extract data values<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Over the past decade, we&#8217;ve all heard the phrase in the business world &#8211; &#8220;Data is the new oil.&#8221; But can you measure the value of the data to support this statement? If so, then why is it so hard for chief data officers to measure their success?<\/p>\n\n\n\n<p class=\"has-medium-font-size\">According to Martin Guther of SAP, data is an intangible asset that is not usually valued under accounting standards.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;Many companies know more about the value of office furniture than they do about the value of data. The data didn&#8217;t show up anywhere on the company&#8217;s balance sheet &#8211; a big challenge for Cdos as they needed to find ways to justify their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So, how does the CDO measure the value of the data?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;Three quantifiable factors drive the value of data &#8211; incremental revenue, cost reduction, and risk management,&#8221; Guther said. Simply collecting more data does not necessarily create more value.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">To extract data values, Cdos need to combine three factors: data volume, data quality, and data usage. The chief data officer must actively manage every aspect.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;These three drivers need to come together because they are multiplied. If an element is not part of the equation, the value is not extracted. For example, data volume and quality are high on the technical side, but the findings are not applied to all departments on the organizational side. Ensuring that formulas are used correctly on a technical and organizational level is probably the most complex challenge a CDO faces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can data help live Saturday night shows get more viewership<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The media and entertainment industry, for example, quickly realized that extracting data values from their content was key to long-term growth. In 2015, Michael Martin (SVP products, technology and operations of NBC Entertainment Digital) had a challenge &#8211; even though much of the library for SNL programming was online, viewers still couldn&#8217;t access the content they loved. As a result, only recent shows have garnered the most ratings.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">To give fans the full picture of SNL&#8217;s content, Martin&#8217;s team realized they needed to crunch the data to drive the viewer experience. The SNL library is not visible enough because of the mismatch between content and metadata. The most reliable data include dates, titles, and characters. The problem is that the data doesn&#8217;t suggest that titles are often vague to hide a joke, that fans don&#8217;t know when a show is on, and that characters&#8217; names aren&#8217;t always known.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Martin&#8217;s team used a mix of metadata and semantics to model the data and capture the characteristics of each character, actor, season, simulation, sketch, and each project. This republishing approach to the data maps the libraries displayed by SNL in more detail and allows fans to discover and access the content they love.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is it important to let data guide the way decisions are made<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">As for recent examples, both the cargo and aviation industries have experienced accelerated disruptions due to the pandemic. With the approval of Covid-19 vaccines around the world, the global distribution of vaccines in extremely demanding circumstances is a challenge for Lufthansa Industrial Solutions.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">SusanWegner, Vice president of Industry solutions at Lufthansa, is convinced that following the principle of a &#8216;let the data lead approach&#8217; is essential to adapt to new and demanding environments.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The entire network has been severely affected by the pandemic, with borders closed and planes grounded because a significant portion of cargo is normally transported in the bellies of passenger planes.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;In addition to converting some airliners to freighters, we have algorithms that can optimize production schedules. With our freight prediction AI, we have a clear competitive advantage and the ability to adapt quickly because we know we have algorithms on our side, &#8220;Wegner said.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The AI algorithms deployed by Lufthansa Industry Solutions were originally designed to constantly learn and retrain themselves. This is especially beneficial because anomalous events like pandemics don&#8217;t cripple AI algorithms because they&#8217;re not just based on historical data. So, in the short time since the pandemic was taken into account, these algorithms adjusted their predictions and calculations accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Another key factor in successful adaptation is the way data and AI leaders manage their teams. The AI and data teams work closely with processes and business units.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;With these cross-functional and diverse teams, we ensure that processes and business unit decisions are based on the best blend of data and experience. &#8220;This proved to be an effective approach because we knew early on that not many of us had a lot of experience with pandemics, and the data never lies,&#8221; Wegener said.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">While some departments analyze decision data as needed, others utilize AI to automate processes and tasks, not only in terms of speed, but also in terms of process efficiency and cost, as the latter is also very important.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;In terms of leadership, Kovide has changed a lot,&#8221; Mr. Wegener said. She took on this role on Covid 19 and was unable to meet the entire team in person. Building relationships and trust, encouraging and motivating the team is a huge challenge.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;I was lucky because the team was basically digital locals and had a good idea of how to connect virtually. But personal meetings are important, so I try to schedule additional one-on-one meetings when it&#8217;s safe to do so.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From decentralized data teams to data evangelism<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Meena Sayese, Ideal Data Evangelist at German price comparison service, shares how her company generates the most value from data. The advantage of a decentralized data team structure is that each unit can focus on an area. The catch, however, is that silos evolve over time, so a lack of communication and collaboration hinders innovation.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The company decided to combine the best of both worlds &#8211; decentralizing a hybrid approach between domain name specialisation and stimulating an understanding of the importance of data to the entire organisation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Data Leadership Team and the CTO approved a centralized Center of Excellence and data evangelist role to help enhance collaboration between technology and business units within the organization.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Mina&#8217;s role is to develop best practices, identify relevant use cases, and build an analytics community to address current challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s next for the CDO role?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">While organizations have realized that data deserves a seat on the board, the CDO role has yet to be defined. Gartner estimates that 90 percent of large organizations will have Cdos by 2025. So what does the future hold for the chief data officer role?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;If the CDO is going to move in the direction of being a senior business leader, a board member, then the data assets she or he is managing and the value must be clear,&#8221; Guther said.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Chief Data Officer is one of the most critical roles today as it brings together innovation, compliance, technology and business perspectives. There are a lot of risks, but a huge opportunity if you get it right.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">According to Mina Saeed, the role of the chief Data officer should not be seen as a violation of the CIO and CIO. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">In fact, a CDO is a person who underpins a company&#8217;s strategy with data and ensures the quality of that data and generates value from that asset.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;One of the trends I&#8217;ve observed going forward is that Cdos don&#8217;t see data as a responsibility, they see data as an opportunity. Until recently, many Cdos focused on the downside of limiting data, such as GDPR policies or ensuring data quality. Soon, we will need Cdos with the vision and knowledge to create new revenue streams for companies by developing data-driven products, services, and processes. Saidze says an entrepreneurial mindset that matches a data background, rather than a legal background lacking data knowledge, can help future Cdos succeed in that role.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As Martin Guther points out, &#8220;Cdos should ask themselves what they are really trying to achieve.&#8221; Do they want to be innovative thinkers and run the risk that their ideas are too progressive to be applied to the organization? Do they want to be technical masters working behind the scenes? Or do you want to be a transformational leader across all these areas of expertise? 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