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class=\"has-medium-font-size\"><em><strong>\u4ee5\u4e0b\u4e3a\u970d\u65af\u535a\u57282018\u4e2d\u56fd\u6570\u5b57\u5316\u8f6c\u578b\u4e0e\u521b\u65b0\u6848\u4f8b\u5927\u4f1a\u4e0a\u7684\u4e3b\u9898\u662f\u300a\u6570\u5b57\u5316\u521b\u65b0\u63a8\u52a8\u96f6\u552e\u53d8\u9769\u300b\u6f14\u8bb2\uff0c\u300a\u9996\u5e2d\u6570\u5b57\u5b98\u300b\u7565\u6709\u7f16\u8f91\u548c\u5220\u8282\uff1a<\/strong><\/em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6211\u4eca\u5929\u8981\u8bb2\u7684\u5c31\u662f\u6c83\u5c14\u739b\u96f6\u552e\u4e1a\u7684\u6545\u4e8b\uff0c\u5173\u4e8e\u6211\u4eec\u8fc7\u53bb\u4e24\u5e74\u662f\u5982\u4f55\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u5feb\u901f\u8fdb\u884c\u6570\u5b57\u5316\u53d8\u9769\u7684\u6545\u4e8b\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5728\u5168\u7403\uff0c\u6211\u4eec\u5df2\u7ecf\u662f\u4e00\u5bb6\u975e\u5e38\u6709\u89c4\u6a21\u7684\u516c\u53f8, \u4f46\u5728\u4e2d\u56fd\uff0c\u6c83\u5c14\u739b\u96f6\u552e\u4e1a\u52a1\u8d77\u6b65\u4e8e1996\u5e74\uff0c\u6211\u4eec\u5728\u6df1\u5733\u5f00\u8bbe\u4e86\u7b2c\u4e00\u5bb6\u95e8\u5e97\u3002\u5982\u4eca\uff0c\u6c83\u5c14\u739b\u5728\u4e2d\u56fd22\u5e74\uff0c\u5f00\u8bbe400\u591a\u5bb6\u95e8\u5e97\uff0c\u5305\u62ec\u6c83\u5c14\u739b\u5927\u5356\u573a\u548c\u60e0\u9009\u8d85\u5e02\u3001\u5c71\u59c6\u4f1a\u5458\u5546\u5e97\u3002<\/p>\n\n\n\n<p 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u59cb\u7ec8\u9886\u5148 \u4ece\u672a\u6b62\u6b65<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u521a\u624d\u524d\u4e00\u4f4d\u6f14\u8bb2\u8005\u63d0\u5230\u7684Glenn Habern\u5148\u751f\uff0c\u662f\u6211\u4e2a\u4eba\u975e\u5e38\u5c0a\u656c\u7684\u4e00\u4f4d\u631a\u53cb\u548c\u524d\u8f88\uff0c\u4ed6\u662f\u4e16\u754c\u4e0a\u7b2c\u4e00\u4f4d\u88ab\u4efb\u547d\u4e3a\u9996\u5e2d\u4fe1\u606f\u5b98\uff08CIO\uff09\u7684\u4eba\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e8b\u5b9e\u4e0a\uff0c\u5728\u6c83\u5c14\u739b50\u591a\u5e74\u5386\u53f2\u4e2d\uff0c\u6211\u4eec\u662f\u4ee5\u81ea\u8eab\u7684\u521b\u65b0\u80fd\u529b\u3001\u6280\u672f\u9886\u5148\u95fb\u540d\u7684\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u65e9\u57281975\u5e74\uff0c\u6c83\u5c14\u739b\u5efa\u7acb\u4e86\u79d1\u6280\u57fa\u7840\u8bbe\u65bdPOS, UPC \u3002\u518d\u6bd4\u5982\uff0c\u6211\u4eec\u662f\u7b2c\u4e00\u4e2a\u5efa\u7acb\u81ea\u5df1\u536b\u661f\u7cfb\u7edf\u7684\u516c\u53f8\uff0c\u4ece\u800c\u5e2e\u52a9\u6c83\u5c14\u739b\u5728\u5f53\u65f6\u5b9e\u73b0\u5b9e\u65f6\u8ffd\u8e2a400\u591a\u5bb6\u95e8\u5e97\u7684\u6bcf\u4e00\u7b14\u4ea4\u6613\u3002RFID\u6280\u672f\u57282004\u5e74\u6c83\u5c14\u739b\u5df2\u7ecf\u5e94\u7528\u4e86\u3002<\/p>\n\n\n\n<p 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class=\"has-medium-font-size\">\u6211\u4eec\u628a\u6280\u672f\u90e8\u95e8\u7ec4\u7ec7\u67b6\u6784\u8fdb\u884c\u53bb\u4e2d\u5fc3\u5316\u3002\u79d1\u6280\u90e8\u95e8\u7684\u6bcf\u4e00\u4e2a\u56e2\u961f\u90fd\u80fd\u6e05\u695a\u4e86\u89e3\u5de5\u7a0b\u7814\u53d1\u8d44\u6e90\u548c\u8d44\u91d1\uff0c\u4f7f\u5f97\u79d1\u6280\u80fd\u591f\u66f4\u597d\u5730\u652f\u6301\u516c\u53f8\u7684\u4e1a\u52a1\u6218\u7565\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u300170-20-10\uff1a\u4ee5\u4eba\u4e3a\u672c<\/h2>\n\n\n\n<p 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class=\"has-medium-font-size\">\u8fd9\u6837\u7684\u95ee\u9898\uff0c\u5728\u539f\u6765\u53ef\u80fd\u9700\u898130\u5929\u65f6\u95f4\u3001\u82e5\u5e72\u5458\u5de5\u6c9f\u901a\u5404\u79cd\u73af\u8282\u4e92\u901a\u6d41\u7a0b\u53bb\u89e3\u51b3\uff0c\u73b0\u5728\u8f7b\u800c\u6613\u4e3e\u5730\u7528\u65b0\u79d1\u6280\u89e3\u51b3\u4e86\u3002\u6211\u4eec\u5e0c\u671b\u5927\u91cf\u6316\u6398\u8fd9\u6837\u7684\u6280\u672f\uff0c\u5c06\u5176\u89c4\u6a21\u5316\uff0c\u53bb\u89e3\u51b3\u884c\u4e1a\u75db\u70b9\uff0c\u66f4\u597d\u5730\u670d\u52a1\u987e\u5ba2\uff0c\u4ece\u800c\u6253\u9020\u4e00\u4e2a\u826f\u6027\u53ef\u6301\u7eed\u7684\u79d1\u6280\u521b\u65b0\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">More than two years ago, Walmart began to develop e-commerce and digitalization in the Chinese market, and the acceleration of digitalization has brought many new changes. The &#8220;Shaomao&#8221; mini program implemented in its stores currently has up to 20 million active users, which is the largest small program user retailer in the Chinese market, and thus won the &#8220;Annual Digital Service Model&#8221; award in the 2018 Digital Transformation and Innovation award.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Chief Digital Officer interviewed Ben Hassing, senior Vice president of e-commerce and technology at Walmart China, who was also selected as a &#8220;Digital Contributor&#8221; in 2018 for his achievements in the digital promotion of Walmart China in the past few years.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A year and a half ago, Ben Hassing, who has worked at Walmart for more than 20 years, became senior vice president of e-commerce and technology at Walmart China.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Unlike the &#8220;Chief Digital Officer&#8221; who saw him in a suit when he gave a speech at the 2018 China Digital Transformation and Innovation Case Conference, on weekdays, he and his team partners most often dress up in sneakers and T-shirts. This is very much in line with their current state of work.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ben Hassing, senior vice president of e-commerce and technology at Walmart China<br>Photo credit: Chief Digital Officer<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&#8220;We&#8217;re going to run and solve problems, and very quickly use digital innovation to drive retail change in local markets.&#8221;<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">In fact, in the US retail giant Walmart&#8217;s more than 50 years of development history, it has always been known for its innovative ability and technological leadership. However, two and a half years ago, Walmart China has no e-commerce business, in the face of the rapid development of the Internet and e-commerce in the Chinese market, Walmart China was faced with a huge challenge &#8211; how to shorten the gap in the market and peers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Now Walmart China seems to have found its own feel. Taking performance indicators as an example, Walmart in China has seen the fastest growth in the past decade, mainly in the e-commerce sector, and almost 100% of the growth in e-commerce is directly driven by digital innovation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At the same time, in the digital transformation of offline physical stores. In 2018, Walmart opened two types of new omni-channel retail stores in Shenzhen and Chengdu: one is a small selected supermarket of about 1,000 square meters. The other is a new generation of hypermarket stores newly opened in Chengdu in December, reducing the area by half, adding more catering and offline experience, both kinds of stores, all through its investment in Dada &#8211; Jingdong home, to achieve 1 hour to reach home service.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">These two new stores are Wal-Mart China to adapt to the new consumer demand in the market<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">These two new stores are Wal-Mart China to adapt to the new consumer demand in the market, the use of new digital technology to arm physical stores, increase instant delivery services, improve user experience, but also greatly improve the operational efficiency of traditional offline stores.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Because Walmart does not have as many stores in China as it does in the United States, it is trying to change the function of traditional stores to meet Chinese consumers&#8217; demand for delivery speed and offline store experience &#8211; stores not only serve customers directly, but also provide delivery services for online orders.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;There is a store in Beijing that can handle up to thousands of O2O orders every day. That&#8217;s just the volume of online orders handled by one store, and the results across the country are phenomenal.&#8221;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In areas that cannot be covered by Walmart&#8217;s Sam&#8217;s Club stores, Walmart also expanded its cloud warehouse in 2018, expanding the scope of store services and turning the store into an experience place for online customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In Walmart&#8217;s e-commerce and technology departments, there is a &#8220;70-20-10 theory.&#8221; 10% is about algorithms, 20% is about infrastructure building, and 70% is about people. That means Walmart wants to be a people &#8211; and technology-enabled company.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the communication with Hossbo, the chief Digital Officer learned that Walmart China began to cooperate with Tencent this year to promote the small program &#8220;sweep Ma purchase&#8221; in the store, which can allow consumers to self-checkout quickly, without queuing, but also greatly improve the operating efficiency of the store and reduce the cashier configuration.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Through the small program, Walmart began to establish its own customer system in China and realized the digitalization of &#8220;consumers&#8221;.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">In the Walmart Select supermarket, the transaction volume completed by the digital way of &#8220;sweep shopping&#8221; can exceed 50% in the maximum penetration rate of a single store. Walmart is the first retailer in the Chinese market to announce that it has 10 million mini program users, and as of mid-December 2018, Walmart mini program has reached 20 million active users, making it the retailer with the most mini program users in the Chinese market.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Photo credit: Walmart China<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In addition, in order to achieve efficient transformation of stores through technology, enhance the consumer experience. Walmart China even introduced an initiative of Walmart headquarters in the United States, established an Omega 8 innovation platform, invited more than 50 local innovative companies online, to provide Walmart with a variety of new solutions in technological innovation.<br>For example, how to improve the sorting speed of stores, how to help consumers simply and easily complete self-service weighing\u2026 &#8220;We want to find a lot of these technologies and scale them to solve industry pain points, better serve customers, and create a benign and sustainable tech innovation ecosystem,&#8221; Hossbaugh told CTO.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The following is Hossbo&#8217;s speech at the 2018 China Digital Transformation and Innovation Case Conference on the theme of &#8220;Digital Innovation Driving Retail Change&#8221;, slightly edited and abridged by Chief Digital Officer:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The following is Hossbo&#8217;s keynote speech at the 2018 China Digital Transformation and Innovation Case Conference\uff1a<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">So what I&#8217;m going to tell you today is the story of Walmart retail, the story of how we&#8217;ve changed digitally at an incredible pace over the last two years.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Globally, we are already a very large company, but in China, Wal-Mart retail started in 1996 when we opened our first store in Shenzhen. Today, Walmart has opened more than 400 stores in China after 22 years, including Wal-Mart Hypermarkets and select supermarkets and Sam&#8217;s Club stores.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Globally, Walmart has been around for more than 50 years, and I myself have been in retail for more than 20 years. I don&#8217;t come from a typical technical background. In more than 20 years of retail experience, I&#8217;ve only been in charge of Walmart China&#8217;s technology department for a year and a half. Over the past four years, Walmart has dramatically accelerated its overall digital drive through acquisitions. From the United States to India, has completed more than 20 mergers and acquisitions. In China, in terms of strategic partners, we have invested in Jingdong, as well as Dada &#8211; Jingdong Home, they are important partners in the development of Walmart&#8217;s O2O strategy, and we have a very close cooperation with Tencent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First, always leading and never stopping<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Mr. Glenn Habern, who was mentioned by the previous speaker, a dear friend and predecessor of mine who I have great personal respect for, was the first person in the world to be appointed Chief Information Officer (CIO).<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In fact, for more than 50 years of Walmart&#8217;s history, we have been known for our innovation and technological leadership.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Back in 1975, Walmart built the technology infrastructure POS, UPC. For example, we were the first company to build our own satellite system, which allowed Walmart to track every transaction in over 400 stores in real time. RFID technology was introduced at Walmart in 2004.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At Walmart Worldwide, we have many other industry-leading examples, including the use of drones in distribution centers, the use of robots in stores to scan shelves to identify out-of-stock situations, and mobile payments. On the road of technological innovation, especially the application of cutting-edge technology to the retail industry, Walmart has never stopped.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Here, I would like to talk more about Walmart&#8217;s initiatives in China. Our e-commerce in the Chinese market basically starts from the &#8220;No. 1 store&#8221;. That&#8217;s when I took over e-commerce related work at Walmart China. You could say we were starting pretty much from zero. Two and a half years ago, we were faced with the huge challenge of how to close the gap between us and our peers in the market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">First, the positioning of technical teams needs to change.<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">The Ministry of Science and Technology is not only a cost center in the enterprise, but also a department that provides services and value for the enterprise. Technology brings value to enterprises, but at the same time, the use of technology is also costly, so we need to decentralize the organizational structure. The core functions of the company&#8217;s business, such as purchasing department, finance department, business development department, store operation department, they are not very clear about what technology resources are contained in the business. With one team and hundreds of projects, no one could see the value in them.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We decentralized the technology department. Every team in the technology department has a clear understanding of engineering resources and funding, so that technology can better support the company&#8217;s business strategy.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second, 70-20-10: people-oriented<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In the process of digital transformation, we implement the 70-20-10 theory. Of that, 10% is algorithms, 20% is infrastructure building, and 70% is about people. The present era is a very different one. To consider not only production and supply, but also consumption and demand, we need to have a digital mindset. When we talk about technology, we never say we&#8217;re going to be a pure technology company, we&#8217;re going to be a people-centered, technology-enabled company. We understand that retail is a people business, and we believe very strongly in the human element.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Photo credit: Walmart China<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From this presentation, you can see the history and path of Wal-Mart over the past two years, and how we have successfully caught up with the market speed.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In fact, my usual dress is very different from today, my colleagues in the team wear T-shirts and sneakers in the office, because we often have to run to meetings. We have to work very hard and respond quickly to changes in the market to achieve our goals.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">If you look at performance metrics, Wal-Mart in China has seen the fastest growth over the past decade, mainly in the e-commerce sector, and almost 100% is directly driven by digital innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Third, digital transformation of physical stores<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Let&#8217;s talk about Walmart&#8217;s partnership with JD.com. The two sides will leverage existing infrastructure, supply chains and commodity advantages to interconnect and integrate. Walmart has established several flagship stores on JD&#8217;s platform, including Walmart and Sam&#8217;s Flagship Store. We also cooperate in the field of cross-border e-commerce. Through the global purchase flagship store, we bring the best-selling products of Walmart in the United States. The United Kingdom, Japan, Mexico and other markets to Chinese consumers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In this process, physical stores began to play a completely different role than traditional stores in the past. Stores not only provide direct services to customers, but also provide delivery services for online orders.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We have a store in Beijing that can handle more than 5,000 O2O orders per day. This is just the number of online orders processed by one store. And the performance of stores across the country is very impressive.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the process of digital transformation, physical stores also have a new function: replenishment for Yuncang and becoming the &#8220;mother store&#8221; of Yuncang. In the retail O2O model, one of the bottlenecks is coverage. For example, Dada&#8217;s current one-hour delivery service is limited to a 3km radius of a store<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Beijing market or Shanghai, the geographical area is very large. There is a very large consumption potential to be tapped, we have enough brand appeal, we just need to make our services readily available. As a result, we opened cloud warehouses in areas that the store could not cover. Expanding the service range of the store and turning the store into an experience place for online customers. So in-store digitalization is very important to us.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fourth, digital promotion of precision services<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Before we started our online business, we didn&#8217;t know exactly who our customers were in China. They walked into the store, bought something and left, and we had no way of knowing who they were. Every Walmart customer can enjoy everyday low prices. We have never introduced a membership system in order to implement this policy. Now, the rules of the game have changed. And customers are using digital products and tools to create a lot of touch points and interactions with us, so that we know who they are. Therefore, digital transformation should not only consider customer experience and operational efficiency, but also consider how to deeply understand customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For example, regarding the application of the &#8220;sweep Ma purchase&#8221; mini program, Walmart has been in a leading position in the industry.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We were the first retailer to hit 10 million active users. And in the week of December 15th, Walmart reached 20 million users. This was achieved through cross-functional cooperation in more than 400 stores across the country.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The rapid growth of digital innovation is not only about technology, but also about how to deploy it<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">The rapid growth of digital innovation is not only about technology. But also about how to deploy it, about people, and about the various positions that directly touch the new technology. Some of them are directly operating these technologies. Some are responsible for store loss prevention, some are management training. And everyone has to face digital transformation in a very agile way.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Digital customers spend twice as much time at Walmart in a year as those who shop only offline. Because, with the help of digital tools, they can more easily reach Wal-Mart.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Our digital process is continuing, for example, we have a little program called &#8220;Find goods.&#8221; Let&#8217;s say you&#8217;re in a three-story shopping mall and you need 10 things. And you don&#8217;t know where to look first. Now we have optimized the shopping route. And customers can use &#8220;find goods&#8221; to quickly find the items they want to buy, just like they use navigation when driving. Another example is shopping carts. In stores, customers used to have to deposit a dollar to unlock a shopping cart, and we&#8217;re digitizing that now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fifth, embrace change and build an innovation ecosystem<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In China, you can see more and more tourists from the United States using wechat to communicate. Which was unimaginable before, but it is one of the changes that we can take full advantage of. Retail is also a history. I majored in history in college. 20 years ago, 30 years ago, we imagine the shopping cart at that time. What kind of value can the shopping cart have?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Let me talk about how we get value from shopping carts. We compare prices globally, purchase, and reduce the cost of shopping carts through direct procurement at scale. Today, with more than 5 million shopping carts in Walmart stores around the world, you can save a lot of money by buying at scale. The next historical phase, about 15 years ago, was how to make shopping carts generate more commercial value, and even how to use them for advertising to create profits.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We are still testing digital shopping carts. When the customer puts the item in the car, the shopping cart can recognize the item, allowing the customer to get a quick checkout shopping experience.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">There is a lot of ground work to be done in retail. There are many industry pain points in the retail space that our customers and colleagues may encounter on a daily basis. So, we&#8217;re building a platform called Omega 8. The platform brings together more than 50 startups in Beijing, Shanghai and Shenzhen. We share with them the pain points of the retail industry right now, the pain points of our customers and colleagues. These start-ups have technology that can meet the needs of other industries, but may also be adapted to the retail industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Here&#8217;s an example. <\/h4>\n\n\n\n<p class=\"has-medium-font-size\">As you know, there are many categories of goods in the freezer. For example, if a customer comes to the freezer, picks out one of the many frozen items in the freezer and takes it away, it is difficult for a Walmart employee to tell from the naked eye which items in the freezer are out of stock.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Suppose that the freezer usually has 20 product categories, but in fact there are only 16 product categories, and the quantity gap is difficult to judge with the naked eye. So, we put a product identification device in the freezer. Each time the customer opens the freezer door, the camera automatically turns on to take an electronic image, recording which item has been taken from which location, and the problem can be solved in five minutes.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Such a problem, which may have taken 30 days and several employees to communicate various links and interworking processes to solve, can now be easily solved with new technology. We hope to excavate a large number of such technologies and scale them to solve the pain points of the industry and better serve customers, so as to create a benign and sustainable technological innovation ecosystem.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\">\u672c\u6587\u7531<a href=\"http:\/\/cxounion.cn\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/a>\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u7f51\u7edc\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fO\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u5982\u9700\u52a0\u5165<a href=\"http:\/\/weixin.qq.com\/r\/fxJxaVHE1AyrrRUK90dt\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n<figure 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