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class=\"wp-block-heading has-medium-font-size\"><strong>\u7ffb\u8bd1\uff1a<\/strong><\/h2>\n\n\n\n<p>First, character introduction<\/p>\n\n\n\n<p>Claude Rumpler was born in France and worked as Product Manager, Sales Manager (France) and international Marketing Manager in the Consumer Products Division of BASF in Germany. He joined L &#8216;Oreal Germany in 1993 and has served as brand Manager of L &#8216;Oreal Paris, Marketing Manager of Maybelline and Carnier brands, and General Manager of Maybelline and Carnier Brand Business in Germany. In 2000, he was transferred to China, where he was responsible for the business development of L &#8216;Oreal Paris, Maybelline and Canille, three popular cosmetics brands.<\/p>\n\n\n\n<p>Ii. Company profile<\/p>\n\n\n\n<p>Founded in 1907, LOreal is the world&#8217;s largest cosmetics group. It has 283 branches and more than 100 agents in more than 150 countries and regions. It has more than 48,000 employees, 44 factories and more than 500 quality brands. In 2002, L &#8216;Oreal&#8217;s revenue was 14.3 billion euros, ranking 415th in Fortune 500. L &#8216;Oreal ranked 23rd in Fortune&#8217;s latest list of the World&#8217;s 50 most admired five-star companies in March 2003, and was also considered the most admired French company. In 1996, L &#8216;Oreal officially entered the Chinese market. At present, L &#8216;Oreal has expanded its business from Beijing, Shanghai, Guangzhou, Chengdu and other big cities to more than 400 cities across the country. It has invested more than $100 million in China and has nearly 3,000 employees.<\/p>\n\n\n\n<p>Dialogue: How should college students conduct self-requirements<\/p>\n\n\n\n<p>(a) How do you think college students should develop their personality during the school?<\/p>\n\n\n\n<p>China is in a period of rapid development and new changes are taking place every day. When I first arrived in China two years ago, I was surprised to find that people here think anything is possible: if I want to, I want to, I can achieve. There&#8217;s a lot of opportunity here and a lot of optimism about the future. However, in such an environment, how to choose the right path, to achieve their goals, but not easy. When studying in university, I think the best way is to do what you want to do. Besides learning various theories, I also want to get in touch with the society and try as much as possible. It would be the worst thing to find out that society is like this when you go out of school, and find out that you don&#8217;t like the job when you go into the office.<\/p>\n\n\n\n<p>(2) There used to be a kind of evaluation of college students in Chinese society, which is called &#8220;high vision and low hand&#8221;. Their ideal is great, but they can not do the most basic things, is it so?<\/p>\n\n\n\n<p>If this question had been asked two years ago, my answer would have been &#8220;yes,&#8221; but things are very different now. Today&#8217;s Chinese people, on the one hand, have their own pursuits, but on the other hand, they know how to work hard down to earth. L &#8216;Oreal values this work ethic and teaches people to work humbly.<\/p>\n\n\n\n<p>(3) For Chinese people, position is very important, and people&#8217;s habitual thinking is to work around the leader and boss, to complete the instructions of the leader and boss.<\/p>\n\n\n\n<p>Yes, Chinese people like to &#8220;be officials&#8221; and have a strong sense of hierarchy. L &#8216;Oreal&#8217;s culture is different. We create an open and free environment for every employee and encourage them to use their talents as much as possible. I spend less time sitting in the office dealing with papers and more time discussing with others and finding solutions to problems. In this environment, there is no single model for achieving goals, and we allow employees to achieve better results in any way possible. So there are a lot of people who come to L &#8216;Oreal and are very surprised and confused.<\/p>\n\n\n\n<p>(IV) Allowing employees to fail is considered as one of the corporate cultures of L &#8216;Oreal. Is this because L &#8216;Oreal has the strength to allow employees to fail?<\/p>\n\n\n\n<p>If we keep failing, our shareholders will have a problem with it. We advocate innovation, encourage risk-taking and allow failure, which is a kind of spirit and consciousness. Human society to develop, to change, without the consciousness of innovation and risk is inconceivable, and things often need to experience failure before possible breakthrough. We should identify the direction of innovation and make unremitting efforts. We should not worry about gain or loss, nor should we rush for quick success.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Suggestions for training students in Chinese universities<\/li>\n<\/ol>\n\n\n\n<p>In your opinion, how should Chinese universities train students?<\/p>\n\n\n\n<p>Environment has a great influence on people. Today&#8217;s Chinese students have changed a lot compared with the past. They receive more information from the outside world and take part in more social practices. Therefore, their minds are more open and they are willing to explore new things. From this point of view, China&#8217;s education should be more open, at the same time encourage students to develop their individuality, guide them to do what they like to do, and actively innovate.<\/p>\n\n\n\n<p>(b) Can you further explain the university culture in your understanding?<\/p>\n\n\n\n<p>University culture should be the unique culture of a school, which is reflected through certain systems and mechanisms. Before setting and constructing such systems and mechanisms, we should think about what are the driving forces for the construction of these cultures and who is the most important and influential in this culture. At L &#8216;Oreal, for example, we encourage individuality and innovation, so we try to create that environment and build the structures that go with it. When someone in the organization has a new idea, he or she can discuss it directly with higher management, rather than reporting it at the traditional level. 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