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class=\"has-medium-font-size\">\u8fd9\u53ef\u80fd\u4e5f\u663e\u793a\uff0c\u968f\u7740\u6d88\u8d39\u8005\u751f\u6d3b\u65b9\u5f0f\u7684\u53d8\u5316\u3001\u5e74\u8f7b\u4e00\u4ee3\u6210\u4e3a\u4e3b\u529b\u5ba2\u7fa4\uff0c\u4ee5\u53ca\u7ebf\u4e0a\u5316\u53d1\u5c55\u3001\u6280\u672f\u53d1\u5c55\uff0c\u884c\u4e1a\u3001\u5e02\u573a\u7684\u8fb9\u754c\u6b63\u5728\u88ab\u6253\u7834\uff0c\u54c1\u7c7b\u6b63\u5728\u88ab\u91cd\u65b0\u5b9a\u4e49\uff0c\u7531\u6b64\u5e26\u6765\u5bf9\u9886\u5bfc\u8005\u7684\u80fd\u529b\u8981\u6c42\u4f1a\u66f4\u7efc\u5408\uff0c\u5bf9\u65b0\u8d8b\u52bf\u7684\u8ba4\u77e5\u9700\u8981\u66f4\u654f\u9510\uff0c\u4e0d\u80fd\u6709\u76f2\u533a\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6c83\u5c14\u739b\u7684\u4eba\u4e8b\u4efb\u547d\u4e00\u76f4\u4ee5\u6765\u5219\u90fd\u4f53\u73b0\u51fa\u8f83\u5f3a\u7684\u201c\u8ba1\u5212\u6027\u201d\u7279\u5f81\uff0c\u4f1a\u6839\u636e\u89c4\u5212\uff0c\u4e00\u6b65\u6b65\u6765\u3002\u7531\u6b64\uff0c\u4e00\u4e9b\u6c83\u5c14\u739b\u4eba\u58eb\u5bf9\u6b64\u6b21\u6731\u6653\u9759\u7684\u4efb\u804c\u8bc4\u4ef7\u4e5f\u4e3a\uff1a\u201c\u8981\u5927\u5e72\u4e00\u573a\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The CEO of Walmart China has been replaced again, with Zhu Xiaojing as the new president and CEO of Walmart China. A few years ago, Walmart&#8217;s senior management also had personnel adjustments, chief procurement officer Liu Xiaoen left, the former Metro CMO Chen Jia took over.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Zhu Xiaojing was officially announced today as the new President and Chief Executive Officer of Walmart China, succeeding Chen Wenyuan.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Chen Wenyuan left Walmart after three years. Wal-mart officials said Mr. Chen left for family reasons.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Similar to Chen Wenyuan, Zhu Xiaojing is also a &#8220;drop in&#8221;, before joining Walmart, she served as the New Zealand Fonterra Group Greater China president, overall responsible for the company&#8217;s consumer brands, catering services, strategic customers and ranch business in mainland China, Hong Kong Special Administrative Region and Taiwan.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cnCXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Prior to that, Zhu Xiaojing held positions at several multinational companies, including Honeywell and McKinsey.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Zhu Xiaojing and Chen Wenyuan are similar in that in the early stages of their careers, they both have consulting company work background.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Judging from Zhu Xiaojing&#8217;s work experience, she has many years of work experience in the consumer goods business, it seems that she has a strong understanding of B2B business and technology.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">At present, there are two main ways for Chinese supermarket retailers to seek growth. <\/h3>\n\n\n\n<p class=\"has-medium-font-size\">One is the digital online C-terminal business, which mainly takes fresh food as the carrier. One is B2B business (supply business of unit canteens, organs, enterprises and institutions, small and medium-sized retailers, etc.).<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The support behind these two businesses is supply chain capability and technical capability. For example, do B2B market, now many are online to obtain customers, payment, development. Digital technology should be strong, to be able to connect upstream, upstream and downstream highly informationized.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At present, in the B2B market, national supermarket retailers, RT-Mart, Yonghui, Wumart has opened the scale. Huang Mingduan, CEO of Sun Art Retail (RT-Mart + Auchan), said earlier that B2B business is expected to account for about 10% of the company&#8217;s total sales in 2020.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Yonghui is independent financing of B2B business &#8211; color food fresh, and divest from the listed company. At the beginning of 2020, the company also made a major personnel adjustment, and Li Jianbo, the former president of Yonghui Supermarket, returned to Yonghui to serve as the CEO of Colorful Food. Color Food recently moved its headquarters to Beijing.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Wumart in 2019 acquired the B-end business as the main development direction of Metro China, the transaction was recently completed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Obviously, Walmart also needs to strengthen its B2B business, and this personnel change may have this consideration.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">At the C-side business level, one trend in the current market is that the online channel of the consumer goods business is growing very fast. Since the epidemic, the development of online channels has accelerated. According to some FMCG research reports, in the first quarter, in the case of the overall FMCG market in cities at the county level and above. The online channel achieved a positive growth of large double digits year-on-year.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Jingdong and other online channels seem to be increasing the layout, Jingdong recently integrated internal resources to set up a big business super omni-channel business group.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Wal-mart appears to have lost some market share in consumer goods in the first quarter.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Therefore, Zhu Xiaojing, who has experience in consumer goods business, is appointed as the new CEO of Walmart China. Or there is a consideration of boosting the consumer goods business and online C-end business.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8220;Business Observer&#8221; believes that Zhu Xiaojing&#8217;s important work in the C-end business may be to find young family customers.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">In addition to the change in CEO personnel, the Business Observer recently learned that Walmart&#8217;s chief purchasing officer Liu Xiao-en left the company a year ago, and former Metro CMO Chen Jia took over.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">According to relevant sources, Liu Xiaoren has worked at Walmart China for six years, and the departure is for personal development reasons. <\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In 2020, it joined Meicai in Beijing and entered the TO B track.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">On the whole, as a global multinational company, Walmart&#8217;s talent system used to be considered a standardized, modular training system, one field, one link to train professional talents.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the past, Walmart trained talents in China&#8217;s local enterprises will appear such evaluation, professional field ability is strong, but to integrate, and lead other fields may lack relevant knowledge reserves.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">I wonder if this is the reason why Walmart China has been seeking many &#8220;crossover&#8221; people to lead its China business over the past few years.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Such as Zhu Xiaojing, such as Chen Wenyuan. They have previously worked in consulting companies, catering companies, technology companies, consumer goods companies.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">This may also show that with the change of consumer lifestyle, the young generation has become the main customer group. As well as the development of online, technological development. The boundaries of the industry and the market are being broken, the category is being redefined, which brings the ability of leaders will be more comprehensive. 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