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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4f8b\u5982\uff0c\u4e2d\u7cae\u5730\u4ea7\u7684\u5546\u4e1a\u7269\u4e1a\u662f\u65b0\u4e1a\u52a1\uff0c\u5c31\u662f\u4ef7\u503c\u521b\u9020\uff0c\u5176\u5546\u4e1a\u6a21\u5f0f\u4f34\u968f\u7740\u5e02\u573a\u53d1\u5c55\u5c06\u6709\u5f88\u9ad8\u7684\u6210\u957f\u9884\u671f\uff0c\u5373\u4f7f\u5b83\u7684\u4ef7\u503c\u6ca1\u6709\u7acb\u5373\u4f53\u73b0\u5728\u6570\u5b57\u4e0a\uff0c\u4f46\u5df2\u7ecf\u8d85\u51fa\u4e86\u7b80\u5355\u7684\u5f53\u671f\u76c8\u5229\u3002\u6240\u4ee5\uff0c\u6210\u957f\u9884\u671f\u4e5f\u53ef\u4ee5\u662f\u4ef7\u503c\u8bc4\u4ef7\u7684\u4e00\u4e2a\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<p 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class=\"has-medium-font-size\">\u4f01\u4e1a\u8fd8\u6709\u4e2a\u96be\u9898\uff0c\u5c31\u662f\u4ec0\u4e48\u6837\u7684\u4eba\u662f\u4f18\u79c0\u7684\u7ecf\u7406\u4eba\uff0c\u8fd9\u662f\u5168\u4e16\u754c\u8303\u56f4\u5185\u7684\u96be\u9898\u3002\u5f88\u591a\u4eba\u53bb\u901a\u7528\u7535\u6c14\u5b66\u4e60\uff0c\u6211\u53bb\u5b66\u4e60\u7684\u65f6\u5019\u8fd8\u662f\u97e6\u5c14\u5947\u65f6\u4ee3\uff0c\u97e6\u5c14\u5947\u8bb24E\uff0cEnergy\uff08\u6d3b\u529b\uff09\u3001Energize\uff08\u6fc0\u52b1\uff09\u3001Edge\uff08\u80c6\u8bc6\u548c\u51b3\u65ad\uff09\u3001Execute\uff08\u6267\u884c\u529b\uff09\uff0c\u8fd94E\u662f\u901a\u7528\u7535\u6c14\u5bf9\u7ecf\u7406\u4eba\u7684\u8bc4\u4ef7\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u540e\u6765\u6362\u4e86\u4f0a\u6885\u5c14\u7279\uff0c\u4f0a\u6885\u5c14\u7279\u628a4E\u6362\u6210\u4e86\u4e13\u4e1a\u3001\u5b66\u4e60\u3001\u521b\u65b0\u548c\u5c0a\u91cd\u4eba\uff0c\u91cd\u65b0\u89e3\u91ca\u4e86\u5bf9\u7ecf\u7406\u4eba\u8bc4\u4ef7\u7684\u8981\u6c42\u548c\u7406\u89e3\u3002\u5f53\u7136\u4ed6\u628a\u901a\u7528\u7535\u6c14\u7684\u6218\u7565\u4e5f\u8f6c\u53d8\u4e86\uff0c\u628a\u8fc7\u53bb\u5e76\u8d2d\u751a\u81f3\u91d1\u878d\u4e3a\u4e3b\u7684\u4e1a\u52a1\uff0c\u8f6c\u53d8\u6210\u4e86\u9700\u8981\u66f4\u591a\u7684\u5de5\u7a0b\u5e08\uff0c\u4e0d\u9700\u8981\u66f4\u591a\u7684\u4f1a\u8ba1\u5e08\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p 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class=\"has-medium-font-size\">\u6211\u8ba4\u4e3a\u7ecf\u7406\u4eba70%\u662f\u5929\u751f\u7684\uff0c30%\u662f\u57f9\u517b\u51fa\u6765\u7684\u3002\u53ea\u6709\u7ecf\u7406\u4eba\u7684\u6027\u683c\u7279\u70b9\u91cc\u6709\u8fd9\u4e9b\u7279\u8d28\uff0c\u624d\u80fd\u88ab\u57f9\u517b\u51fa\u6765\u3002\u6240\u4ee5\uff0c\u5f53\u6240\u6709\u7406\u5ff5\u6027\u3001\u653f\u7b56\u6027\u3001\u5b8f\u89c2\u6027\u7684\u4e1c\u897f\u90fd\u5177\u5907\u4e86\u4ee5\u540e\uff0c\u5bf9\u7ecf\u7406\u4eba\u7684\u5224\u65ad\u5c31\u53d8\u6210\u4e86\u6700\u96be\u3001\u98ce\u9669\u6700\u5927\u3001\u6536\u76ca\u4e5f\u6700\u5927\u7684\u4e8b\u60c5\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6807\u51c6\u53ef\u4ee5\u5206\u4e3a\u601d\u60f3\u7d20\u8d28\u6807\u51c6\u548c\u5de5\u4f5c\u80fd\u529b\u6807\u51c6\uff0c\u8fd9\u65b9\u9762\u7684\u5185\u5bb9\u53ef\u4ee5\u7f57\u5217\u5f97\u975e\u5e38\u591a\uff0c\u4f01\u4e1a\u8981\u6709\u610f\u8bc6\u5730\u4e0d\u65ad\u4fee\u6b63\u3001\u5b8c\u5584\u3001\u4f7f\u7528\u3001\u63a8\u52a8\u6807\u51c6\uff0c\u8fd9\u548c\u6267\u884c\u6218\u7565\u5bc6\u5207\u76f8\u5173\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Management methods such as five-step combination theory and strategic ten-step method are not written out, but made in practice.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Although there is no universal and uniform method for enterprise management, there are certain rules, and the rules are the principles to be followed after we have sorted out a variety of methods. Compared with other disciplines, business management became a specialized discipline late, and in different social culture and economic environment, business management principles have different changes.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">I have worked for many enterprises, through the practice of constantly exploring laws and methods, to form a consensus to guide the development of enterprises, thus have the five-step combination theory, 6S management, strategic ten-step method, four elements of value management, manager standards and other working methods.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">These concepts and methods have been widely used, and in the process of practice constantly revised and improved, experienced the test of the market and time, is relatively successful, which is its precious place.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One, five steps combined theory<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The enterprise is an organic organism, and there are close links between each of its local functions, but we tend to regard them as isolated and divided.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Some of you have done an MBA, which usually has ten or twenty subjects that seem rich, but there is very little connection between these subjects. The MBA curriculum does not explain how enterprises do in practice, what is the relationship between finance and people, what is the relationship between human resources and strategy, what is the relationship between strategy and evaluation, and what is the connection between the selection of managers and strategy.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The five-step combination theory is the logical relationship between the various links and elements of internal management, which not only makes each link and element of enterprise management clear, but also makes the logical relationship between them clear, as shown in Figure 1.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Most enterprises have problems, in the process of solving the problem will produce a lot of new contradictions, we often use another compromise to solve the previous contradictions. For example, to solve technical problems in a joint venture with others, only to find that management and control of the company were sacrificed because of the introduction of technology. Therefore, we can not only look at the problem locally, we must arrange the problem and solve it systematically, and use the five-step combination theory to connect the internal logical relations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Step one: Choose a manager<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">The first step in a new enterprise that separates ownership and management should be to select managers, and the most important thing is to select managers in a scientific way. For there to be open and workable criteria, the managers chosen must be those who can lead the company to progress. The manager must clearly state the reasons for the promotion and provide clear guidance to the employee, rather than just issuing an appointment paper.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The five-step combination theory is more applicable to state-owned enterprises and family enterprises, because the ownership form determines who will be the CEO, and it also relates to the governance structure (such as the board of directors, the board of supervisors, etc.). Whether the governance structure of public or private ownership, the ultimate implementation is to choose a suitable CEO. If the CEO gets it wrong, nothing else works; If the CEO picks the right one, most of the problems will be solved.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the process of selecting a CEO, the orientation of shareholders is prone to problems, such as impartiality and wrong value orientation. Shareholders may want to choose someone who is mediocre but good for shareholders, and performance is secondary. But the CEO is really important, and the decisions of the company in the future are closely related to the CEO.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Choosing a CEO is the first step, and the beginning of any business, no matter how big or small, must first determine who is in charge and what the potential criteria for that person are. If the company is not performing well, a meeting to re-elect the CEO may only take three minutes, but the risk to the future development of the company is great.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Step two: Build a team<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">When managers take office, they face the task of building a team, which is a serious test. The CEO of a large company has enough power to hold the company together through personal will. In the process of constant supervision and continuous correction, can the manager give the manager enough power to employ, build a team and lead the team?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Building a team tests a manager&#8217;s ability. Like democracy or centralization? How is the organizational structure set up? How to evaluate and motivate employees? How is the internal control carried out? These include cultural mechanisms, career design, training, and communication. All of this is done with the goal of building a positive, innovative team, and the manager putting each person in the right place for their characteristics so that the team can grow.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As a manager, leadership is very important. Can leadership be trained? As an individual, it is difficult for people to change, but as a member of an organization, it is easy to change, because people are environmental animals and have a strong ability to adapt to the environment, so leadership can be trained and cultivated. But to be an excellent manager, the biggest difficulty is &#8220;all good&#8221;, to balance, to have a comprehensive comprehensive quality.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Managers should focus on key points, grasp major events, and have an overall view of driving the transformation of the company. <\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Do the ten most important things every year, do things that can affect the organizational structure, affect the team, affect the financial statements, affect the strategic direction, and play the role of the team. Managers should dare to take responsibility for their team members, so that the team can constantly move forward.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It is also critical that the team is resilient. Not everything is fair to the team at all times, so resilience, perseverance, and the ability to withstand setbacks are also basic requirements for managers.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">A good manager is a resource organizer who can organize all resources inside and outside the group with a clear goal. Mobilizing every employee so that they can work in the best possible environment is a basic quality that managers need to possess.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A good manager should raise the standards for himself and his team, constantly reflect on himself, criticize himself and sum up experience. To be honest, to be direct, to have a spiritual contract, so that employees have expectations of managers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">There are many criteria to evaluate managers, but the core of a good manager must have is: responsibility, sense of mission, passion, learning ability, team spirit, integrity. Managers must shape themselves to a high standard, from ability to mentality, or they will not progress.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The third step is development strategy<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Strategy is team-based and should be discussed under the tacit understanding and unity of purpose of the team. Only when the mission and goals are aligned can we discuss how to implement the strategy. Many companies ask consulting agencies to provide strategic consulting on industry selection and competition mode selection, and CoFCO has also asked McKinsey to do strategic consulting.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">McKinsey&#8217;s consulting report has five thick copies, but McKinsey is not responsible for the follow-up supervision and implementation of the plan, and CoFCO has not systematically implemented according to the consulting report, only doing some things that can be easily implemented. The strategy should not be done in pieces, but should be promoted in a holistic and systematic way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The fourth step is to form market competitiveness<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">After the strategy is completed, it is a matter of execution and management, including product technology, cost, price, market, brand, talent, finance, capital and so on. If the first few factors are not present, the latter is simply not true. On the basis of a clear strategy, every level of operations must be truly competitive. Much of the MBA program focuses on how to improve business skills. To do business, we must look at the trend, set a strategy, and make good use of the first-mover advantage, which may be able to do it all at once, but it is more difficult for the latecomers.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The fifth step is value creation and evaluation<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">The selection of managers, the formation of teams, the development of strategies, the formation of market competitiveness, the above four steps ultimately do not do well, there must be an evaluation. The process of evaluation is value creation. For example, the evaluation of profits, shareholder value, employee value, customers, the public, the government, banks, customers and suppliers, media, etc., a wide range of evaluation systems and different evaluation angles make enterprises face enormous pressure from various aspects and face the risk of constantly changing managers.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The concept of &#8220;value creation&#8221;, translated from English, is a commonly used concept in investment banking. Investment banks always ask whether this is value creation before making any decisions and recommendations. For example, when a company newly acquires a brewery, the company wants to make profits first, and some costs can be saved.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Investment banks do not recommend this, which will reduce the value of the enterprise. There are different levels of value, the lowest level is profit, and above that there are intangible values, such as cultural value, brand value, and capital market value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">For example<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">the commercial property of CoFCO Real Estate is a new business, that is, value creation, and its business model will have high growth expectations along with market development, even if its value is not immediately reflected in the numbers, but it has exceeded the simple current profit. Therefore, growth expectation can also be a dimension of value evaluation.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The investment orientation of shareholders is one of the important dimensions. If the investment orientation of shareholders is to hope for short-term profits, ignoring long-term value, it may disrupt the process of system management. Focusing on value creation helps us view and evaluate our business in the long term.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Brand value is also an important dimension of value evaluation. When China Resources&#8217; distilled water business, &#8220;Ebon&#8221;, was not listed before, the capital markets were not optimistic. However, after the full integration of China Resources beverage business and Kirin, the distilled water business was valued at more than 6 billion yuan, and the market thoroughly recognized the brand value of &#8220;Ebon&#8221; and the value of the &#8220;Ebon&#8221; management team was also realized.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the five-step combinatorial cycle, each factor needs to be addressed by the manager. It can be seen that the manager is faced with a very complex matrix, but also shoulder important responsibilities. I hope that after the whole strategy is formulated, the ability of the team can be improved together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second, 6S management system<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">China Resources, CoFCO, Sinochem and other enterprises are promoting the decomposition of 6S management system. How to manage the enterprise in the process of enterprise operation, you can see the relationship between people and things.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">First, strategic unit management system (BU, business division). On the one hand, the strategic unit itself has the industry strategy; On the other hand, the strategic unit management system has the understanding and drive of strategy.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Second, a comprehensive budget system (operational, market). In the past, budgeting was a matter for the finance department, but now it is not, and some enterprises even only do work plans without budgeting, and no longer work out the number of what to do next year, what products to sell, and how much market they occupy, because this number is basically meaningless. The comprehensive budget system is really getting the business straight.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6S management system<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Third, management reporting system (current period, main business, real). In the past, there were financial statements, but financial statements could not be managed, because financial statements combined historical non-cash and accounting processing things, which was difficult to evaluate. The management reporting system, excluding history and accounting principles, evaluates the current competitiveness of the main business. This way the team&#8217;s responsibilities are clear and easy to evaluate.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fourth, audit system (internal operation compliance construction). The audit system is internal audit, mainly based on compliance audit. For example, to lend money to others, loans, the sale of goods did not recover the money, these accountants are not audited, but from the perspective of enterprises, need to consider how this business should be lent, how to determine the highest debt ratio.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fifth, business evaluation system (benchmarking, market, history). The evaluation of the business used to rely on the budget, for example, to earn 100 million yuan in a year, to earn 120 million yuan at the end of the year, you need to praise, if you only earn 80 million yuan, you need to criticize, so the budget has become a bargaining system. The so-called benchmark, competitors, market, history evaluation, budget evaluation accounts for only 10% to 15%, if the budget is reached, can only get 15 points, there are 85 points? It must be evaluated according to benchmarks, markets, and history.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6S management system<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Sixth, management team and manager evaluation system (team, innovation, potential). The most difficult thing for enterprises is that strategic investments go through a long period of time, which may take three or five years or even longer to cultivate. It&#8217;s the most important thing, it&#8217;s the hardest thing, it&#8217;s the thing that nobody wants to do, but it should be done by the best managers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Otherwise, the company made a profit in one year. But the manager left, and the related business also decreased; Change the leadership, the enterprise can not survive; The company made money from a few transactional deals, but did not have the strategic basis to be pulled onto a growth trajectory.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">So how to evaluate the team manager is a difficult point, can make money is not necessarily a good manager, do not make money is not necessarily a bad manager. This involves the evaluation of the development stage, innovation and potential of the enterprise.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">When these six points are connected together, the operation begins. And it is evaluated every year by breaking down the investment and business operation process. For example, the system of Sinochem Group is becoming an automatic turnover operation, self-improvement, self-renewal and self-promotion system every year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Three, ten steps of strategy and four elements of value management<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The strategy ten-step method is how to develop strategy, as shown in Figure 2. Understand it and logically understand it, you can gradually form the strategic positioning of the company.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Based on the strategic ten-step approach, Sinochem proposed a four-element theory of value management. Including corporate citizenship, customer orientation, shareholder orientation and employee development, as shown in Figure 3. This is the coordinate system of value creation of China&#8217;s Sinochem enterprises. And also the four elements of the coordinate system of benchmarking management.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">At the center of this coordinate system is the starting point, including the party&#8217;s leadership, mission, and values.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The first element is corporate citizenship, which includes HSE (Occupational health, safety and environment), integrity and compliance, employment, taxation, charity and poverty alleviation. And social image (i.e., social responsibility).<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The second element is customer orientation. Including enterprise strategy, scientific and technological innovation, operational excellence, customer service. And the ultimate goal is customer satisfaction, that is, customer satisfaction.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The third element is shareholder orientation, including national strategy, ownership structure, shareholder interest and shareholder risk. For state-owned enterprises, good for shareholders means good for the country.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The fourth element is employee development, including financial income, working environment, competence enhancement, recognition and respect, career development, mission and self-actualization. Employees completely connect the interests of the enterprise with their own interests. Which reaches the highest state of the relationship between enterprises and employees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manager standards and quality requirements<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">There is also the problem of what makes a good manager, which is a problem all over the world. A lot of people went to GE to study, I went to study in the Welch era, Welch talked about the four E&#8217;s, Energy, Energize, Edge, Execute, the four E&#8217;s are GE&#8217;s evaluation of managers.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Then came Immelt, who replaced the four Es with professionalism, learning, innovation and respect. And reinterpreted the requirements and understanding of manager evaluation. He certainly changed GE&#8217;s strategy from a business that used to be dominated by mergers and acquisitions. And even finance, to one that needed more engineers, not more accountants.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Immelt, who was replaced after 16 years, was seen as having failed to keep up with the digital, Internet economy, despite his efforts.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Internally, there are many criteria to evaluate a manager. Including learning, passion, team, innovation, dedication, integrity. And everyone will say different things.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">I think standards do two things:<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">First, there is a basis for selecting candidates. Each criterion can be scored, such as whether it is honest, whether it is responsible. From 1 to 10 points, if everyone has this opinion, there is a certain accuracy.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76dfcxounion.cn<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Second, if you continue to promote these standards. Let everyone feel that this standard is the pursuit of the enterprise, is the enterprise respected. Then most people will follow, learn, the standard will slowly play a role.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">I think managers are 70% born and 30% made. These qualities can only be cultivated if they are in the character of the manager. Therefore, when all the conceptual, policy, macro things are in place. The judgment of managers becomes the most difficult, the most risky, and the most profitable thing.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Standards can be divided into ideological quality standards and work ability standards. The content of this can be listed very much, enterprises must consciously and constantly revise, improve, use, promote standards. 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