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\u56e0\u4e3a\u5e76\u8d2d\u8fd8\u6709\u4e00\u4e2a\u4f5c\u7528\uff0c\u5c31\u662f\u5f53\u4f60\u786e\u5b9a\u81ea\u5df1\u7684\u8f6c\u578b\u76ee\u6807\uff0c\u786e\u5b9a\u4f60\u8981\u505a\u4ec0\u4e48\u4e8b\u60c5\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u5e76\u8d2d\u6765\u52a0\u5feb\u8f6c\u578b\u76ee\u6807\u7684\u5b9e\u73b0\uff0c\u6bd4\u5982\u6587\u5316\u4ea7\u4e1a\uff0c\u6211\u7ed9\u81ea\u5df1\u5b9a\u4e0b\u7684\u76ee\u6807\u662f\uff0c\u52302020\u5e74\uff0c\u4e07\u8fbe\u9662\u7ebf\u8981\u5360\u5168\u7403\u5e02\u573a\u4efd\u989d\u7684\u4e94\u5206\u4e4b\u4e00\uff0c\u4f46\u662f\uff0c\u51ed\u6211\u4eec\u81ea\u5df1\u7684\u529b\u91cf\u53bb\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u662f\u5f88\u96be\u7684\u3002<\/p>\n\n\n\n 2020\u5e74\u6211\u4eec\u6709\u4e00\u4e2a\u63a8\u7b97\uff0c\u4e16\u754c\u7535\u5f71\u5e02\u573a\u53ef\u80fd\u4f1a\u8d85\u8fc7400\u4ebf\u7f8e\u91d1\uff0c\u800c\u90a3\u65f6\u4e2d\u56fd\u4f1a\u6709100\u591a\u4ebf\u7f8e\u91d1\u3002<\/p>\n\n\n\n \u90a3\u4e48\uff0c\u5982\u679c\u6211\u4eec\u5360\u5230\u5168\u90e8\u4efd\u989d\u768420%\uff0c\u80fd\u628a\u5305\u63fd\u4e2d\u56fd\u5e02\u573a\uff1f\u8fd9\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u90a3\u8981\u600e\u4e48\u5b9e\u73b0\u8fd9\u4e2a\u76ee\u6807\u5462\uff1f\u6587\u5316\u4ea7\u4e1a\u505a\u5927\u4e86\uff0c\u5c31\u610f\u5473\u7740\u5730\u4ea7\u6bd4\u91cd\u4e0b\u964d\uff0c\u52a0\u4e4b\u6211\u4eec\u73b0\u5728\u5728\u52a0\u901f\u53bb\u5730\u4ea7\u5316\u3002CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n \u6240\u4ee5\u6211\u4eec\u5c31\u9700\u8981\u5e76\u8d2d\u6765\u4fc3\u8fdb\u8fd9\u4e00\u76ee\u6807\u7684\u5b9e\u73b0\uff0c\u4f8b\u5982\u6211\u4eec\u4e4b\u524d\u5e76\u8d2d\u4e86AMC\uff0c\u6700\u8fd1\u53c8\u5e76\u8d2d\u4e86\u6fb3\u6d32\u4e00\u5bb6\u6700\u5927\u7684\u9662\u7ebf\uff0c\u5e76\u8d2d\u4f7f\u6211\u4eec\u5b9e\u73b0\u4e86\u8f6c\u578b\uff0c\u56e0\u4e3a\u901a\u8fc7\u5e76\u8d2d\uff0c\u6211\u4eec\u7684\u6587\u5316\u4ea7\u4e1a\u5360\u6bd4\u5c31\u52a0\u5927\u4e86\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u5f71\u89c6\u63a7\u80a1\uff0c\u5305\u62ec\u5236\u4f5c\u3001\u53d1\u884c\u548c\u9662\u7ebf\u653e\u6620\u3002<\/p>\n\n\n\n \u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u6211\u4eec\u8fd8\u505a\u4f53\u80b2\u63a7\u80a1\uff0c\u4f53\u80b2\u4ea7\u4e1a\u5bf9\u4e07\u8fbe\u6765\u8bf4\u662f\u65b0\u9c9c\u7684\uff0c\u6211\u4eec\u600e\u4e48\u505a\u4f53\u80b2\u4ea7\u4e1a\u5462\uff1f\u5c31\u662f\u901a\u8fc7\u5e76\u8d2d\uff0c\u628a\u4e07\u8fbe\u4f53\u80b2\u4ea7\u4e1a\u505a\u4e0a\u53bb\uff0c\u9996\u5148\uff0c\u6211\u4eec\u5e76\u8d2d\u4e86\u76c8\u65b9\u4f53\u80b2\uff0c\u4e3a\u4ec0\u4e48\u8981\u5e76\u8d2d\u5b83\uff1f<\/p>\n\n\n\n \u56e0\u4e3a\u8fd9\u5bb6\u516c\u53f8\u662f\u8d44\u6e90\u7c7b\u4f01\u4e1a\uff0c\u4ec0\u4e48\u662f\u8d44\u6e90\u7c7b\u4f01\u4e1a\uff1f\u6bd4\u5982\u6211\u4eec\u73b0\u5728\u6b63\u5728\u7533\u529e\u76842020\u5e74\u51ac\u5965\u4f1a\uff0c\u51ac\u5b63\u5965\u6797\u5339\u514b\u6709\u4e03\u4e2a\u8054\u5408\u4f1a\uff0c\u8fd9\u4e03\u4e2a\u4e16\u754c\u4f53\u80b2\u8054\u5408\u4f1a\u7684\u7248\u6743\u548c\u8425\u9500\u6743\u90fd\u88ab\u8fd9\u5bb6\u516c\u53f8\u638c\u63e1\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u8981\u770b\u7684\u51ac\u5965\u4f1a\u548c\u51ac\u5b63\u7684\u5404\u79cd\u6bd4\u8d5b\uff0c\u90fd\u8981\u901a\u8fc7\u8fd9\u4e2a\u516c\u53f8\u8d2d\u4e70\uff0c\u540c\u65f6\uff0c\u8fd9\u5bb6\u516c\u53f8\u8fd8\u6709\u4e16\u754c\u676f\u7684\u8f6c\u64ad\u4ee3\u7406\u6743\u7b49\u7b49\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u5e76\u8d2d\u5b83\uff0c\u5c31\u5360\u9886\u4e86\u4f53\u80b2\u4ea7\u4e1a\u7684\u4e0a\u6e38\u3002<\/p>\n\n\n\n \u5c31\u8fd9\u5bb6\u516c\u53f8\u73b0\u6709\u89c4\u6a21\uff0c\u5982\u679c\u8ba9\u5b83\u5728\u7f8e\u56fd\u548c\u6b27\u6d32\u5e02\u573a\u4ee5\u6bcf\u5e7410%\u7684\u901f\u5ea6\u589e\u957f\uff0c\u524d\u666f\u548c\u4ef7\u503c\u4e0d\u592a\u5927\uff0c\u800c\u6211\u4eec\u4e70\u4e86\u5b83\u4ee5\u540e\uff0c\u5b83\u5c31\u8981\u5728\u4e2d\u56fd\u843d\u5730\u751f\u6839\uff0c\u6bd4\u5982\u76c8\u65b9\u4f53\u80b2\u73b0\u5728\u6b63\u5728\u8fd0\u884c\u6211\u4eec\u7684\u4e00\u4e2a\u5f88\u5927\u7684\u4f53\u80b2\u9879\u76ee\uff0c\u4eca\u5e74\u4e4b\u5185\uff0c\u4e07\u8fbe\u81f3\u5c11\u8fd8\u4f1a\u5e76\u8d2d\u4e09\u5bb6\u4f53\u80b2\u7c7b\u4f01\u4e1a\u3002CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n \u4eca\u5e74\u5b8c\u6210\u8fd9\u4e9b\u5e76\u8d2d\uff0c\u4e07\u8fbe\u5728\u4f53\u80b2\u4ea7\u4e1a\u65b9\u9762\u5c31\u662f\u4e16\u754c\u7b2c\u4e00\u4e86\uff0c\u53e6\u5916\uff0c\u6211\u8981\u6c42\u5e76\u8d2d\u7684\u4f53\u80b2\u516c\u53f8\uff0c\u5b83\u4eec\u7684\u8fd0\u52a8\u9879\u76ee\u90fd\u80fd\u5728\u4e2d\u56fd\u843d\u5730\uff0c\u540c\u65f6\u8fd9\u4e9b\u516c\u53f8\u8981\u638c\u63e1\u8fd9\u9879\u8fd0\u52a8\u5728\u4e16\u754c\u7684\u4ea7\u6743\u6216\u8005\u8425\u9500\u6743\u3002<\/p>\n\n\n\n \u56e0\u6b64\uff0c\u5b9e\u73b0\u8f6c\u578b\u7684\u4e00\u4e2a\u65b9\u6cd5\u5c31\u662f\u5e76\u8d2d\uff0c\u5f53\u7136\uff0c\u901a\u8fc7\u5e76\u8d2d\u5b9e\u73b0\u8f6c\u578b\uff0c\u4e0d\u662f\u6240\u6709\u516c\u53f8\u90fd\u80fd\u505a\u5230\u7684\uff0c\u4e00\u4e2a\u6700\u5927\u7684\u524d\u63d0\u662f\u62e5\u6709\u5145\u8db3\u7684\u8d44\u91d1\uff0c\u6709\u4e86\u5145\u8db3\u7684\u8d44\u91d1\u624d\u80fd\u5e76\u8d2d\u3002<\/p>\n\n\n\n \u6211\u4eec\u5c06\u901a\u8fc7\u54ea\u4e9b\u63aa\u65bd\u6765\u5b9e\u73b0\u4e07\u8fbe2020\u5e74\u7684\u6210\u529f\u8f6c\u578b\uff1f\u73b0\u5728\u770b\u6765\uff0c\u6211\u4eec\u7684\u51b3\u5fc3\u5927\uff0c\u6709\u58ee\u58eb\u65ad\u8155\u7684\u52c7\u6c14\u548c\u5f3a\u5927\u7684\u6267\u884c\u529b\u3002<\/p>\n\n\n\n \u6211\u6709\u4e00\u4e2a\u5224\u65ad\uff0c\u4e0d\u7528\u52302020\u5e74\uff0c\u53ef\u80fd\u52302018\u5e74\uff0c\u4e07\u8fbe\u5c31\u4f1a\u5b9e\u73b0\u8f6c\u578b\uff0c\u90a3\u65f6\uff0c\u4e07\u8fbe\u4e0d\u518d\u6709\u623f\u5730\u4ea7\u9500\u552e\u6536\u5165\uff0c\u5b8c\u5168\u53bb\u6389\u4e86\u623f\u5730\u4ea7\u7684\u75d5\u8ff9\uff0c\u6210\u4e3a\u4e00\u4e2a\u9ad8\u79d1\u6280\u670d\u52a1\u578b\u4f01\u4e1a\u3002CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n \u4e3a\u4ec0\u4e48\u662f\u9ad8\u79d1\u6280\u670d\u52a1\u578b\u4f01\u4e1a\uff1f\u56e0\u4e3a\u6211\u4eec\u505a\u7684\u6587\u5316\u4ea7\u4e1a\uff0c\u6bd4\u5982\u79c0\u3001\u7535\u5f71\u4e50\u56ed\u3001\u4e3b\u9898\u516c\u56ed\u90fd\u662f\u9ad8\u79d1\u6280\u3001\u670d\u52a1\u578b\u7684\uff0c\u5982\u679c\u6700\u8fd1\u6211\u4eec\u8fd9\u51e0\u7b14\u5408\u540c\u987a\u5229\u7b7e\u8ba2\uff0c\u4e07\u8fbe\u53ef\u80fd\u4f1a\u6bd4\u6211\u4eec\u9884\u8ba12020\u5e74\u63d0\u524d\u4e09\u5e74\u5b9e\u73b0\u5f7b\u5e95\u8f6c\u578b\u3002<\/p>\n\n\n\n \u6211\u7ed9\u4e07\u8fbe\u5b9a\u4e0b\u7684\u76ee\u6807\u662f\uff0c\u6211\u4eec\u8981\u575a\u51b3\u5b9e\u73b0\u201c2211\u6218\u7565\u201d\uff0c\u5e76\u57282020\u5e74\u6392\u5728\u4e16\u754c\u524d\u5217\uff0c\u81f3\u5c11\u8fbe\u5230\u5168\u4e16\u754c\u7684\u524d\u4e09\u5341\u540d\uff0c\u4e07\u8fbe\u8981\u6210\u4e3a\u4e00\u4e2a\u4e0d\u4ec5\u5353\u8d8a\uff0c\u800c\u4e14\u4f1f\u5927\u7684\u516c\u53f8\uff0c\u4e3a\u4e2d\u56fd\u7684\u4f01\u4e1a\uff0c\u7279\u522b\u662f\u4e3a\u4e2d\u56fd\u7684\u6c11\u8425\u4f01\u4e1a\u4e89\u5149\uff0c\u4ece\u800c\u5b9e\u73b0\u4e2a\u4eba\u7684\u4eba\u751f\u4ef7\u503c\u3002<\/p>\n\n\n\n Recently, Wang Jianlin, chairman of Wanda Group, said on Xinhuanet.com’s Syke lecture that since Wanda has decided to transform itself, it is not afraid to break the pot. Wang Jianlin also revealed that in the next week or so, Wanda will have a major announcement, which will stir up a lot of shock in the capital market and even in the whole industry.<\/p>\n\n\n\n Wang Jianlin, chairman of Wanda Group<\/p>\n\n\n\n Speaking about the departure of the CEO of Wanda E-commerce, Wang Jianlin also said that it is not right to regard the departure of any one person as a setback or influence on the company’s practice.<\/p>\n\n\n\n ‘On the one hand, Wanda is bringing in new people, and on the other hand, for those who are not qualified for the position or who are not suitable for both sides, it is quite right to change the position,’ Mr. Wang said. ‘It cannot be understood as if it has any impact on the company.’<\/p>\n\n\n\n I talked about the transformation of Wanda in a recent lecture, so today I will not repeat that in the Sicke lecture hall. Today I will focus on how Wanda achieved the transformation, or how Wanda achieved the transformation.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n Now transformation is a very hot word, from the national level to emphasize the adjustment of industrial structure, from the enterprise level, from the micro is the transformation, the word transformation has been put forward for nearly 20 years, then called adjustment of industrial structure.<\/p>\n\n\n\n I think the whole industrial structure of the country has not realized the real structural transformation, including enterprises. Everyone is thinking, why should we transform? Why change a business model when it’s still there?<\/p>\n\n\n\n Transformation is for the future. Enterprises should pursue long-term stable cash flow. If an enterprise can survive after ten or twenty years, it is a successful transformation.<\/p>\n\n\n\n After Wanda proposed to implement the transformation several years ago, it put forward the goal of transformation — “2211 strategy”. By 2020, we aim to achieve a long-term goal of $200 billion in assets, $200 billion in market value, $100 billion in revenue and $10 billion in profit, and reduce the income from real estate to less than 30%.<\/p>\n\n\n\n Say I am the “godfather of commercial real estate”, the actual godfather is not worthy, but the professor is worthy, because I was the first to do this industry.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n In three to five years, I would like to get rid of “real estate” and become a business development company or a business services company, and we’re working on that.<\/p>\n\n\n\n Now the reason why Wanda can truly realize the transformation and start to go in the right direction, the most important issue is to determine the right direction of strategic transformation. The four industries identified are also characterized by synergy, and there is no blind leapfrog between each other.<\/p>\n\n\n\n Why do these things? The reason why the business should be capital-light is to develop faster. When the business develops, there will be added value on this platform, and then the theaters and children’s entertainment will develop faster.<\/p>\n\n\n\n In this way, the number of users will increase, and the increase in the number of users will generate more added value for Internet finance and e-commerce companies. Therefore, these four industries are built around the same platform. If this strategic direction is determined correctly, then the path will go smoothly.<\/p>\n\n\n\n Everyone is talking about transformation, but where and in what direction is it right? What are the medium – and long-term strategic goals?CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n One is Wanda Commercial. Turn what was a basic company into a business services company, no real estate.<\/p>\n\n\n\n Second, cultural groups. Wanda Culture Group is a large concept of cultural group, including culture, sports, tourism and so on. The group has about four holding companies: film and television holding, sports holding, tourism holding and children’s entertainment.<\/p>\n\n\n\n Third, the financial sector. We will soon set up Wanda Financial Group. Before that, our financial layout has been basically determined. In the next one or two months, we will announce that Wanda will form a financial group, including banking, insurance, securities, payment companies, asset management, etc. Our financial group will be completely different from traditional financial groups.<\/p>\n\n\n\n Fourth, e-commerce. The e-commerce we are going to do is not the online trading of goods as you imagine (for details, please refer to Ma Haixiang’s blog “Wanda E-commerce does not sell goods in physical form, but does O2O e-commerce of life”). When we first proposed the company name, I discussed with Ma Huateng and Li Yanhong for a long time, but we could not use a long name, because from the perspective of marketing, The most memorable company name is no more than three words, too long people will not say.<\/p>\n\n\n\n There was once a company in South Korea, which realized the merger of two companies. Now the name of the company has been changed, it used to be called Lexijin. It has its own football team and baseball team, but when the team plays, no one cheers for Lexijin.<\/p>\n\n\n\n Later, the company felt so strange that it invited a famous American marketing company to change its name. They spent 500 million yuan in that case, and finally it was called LG, which is a classic case of marketing.<\/p>\n\n\n\n In fact, when doing marketing, people say the name in one breath, generally can not be more than three syllables, whether it is English or Chinese, when we are ready to do e-commerce research for a long time, also feel that can not write a string of names, such as called electronic information value-added services, or finally be remembered by everyone is just e-commerce.<\/p>\n\n\n\n In modern business operation, many companies do not do well or gradually decline in the process of doing so, which is not entirely due to strategic factors. The most fundamental factor is poor execution, that is to say, they have good ideas but have no ability to implement them.<\/p>\n\n\n\n If the company’s execution is insufficient or out of shape, then the company will not do well. How can Wanda achieve transformation? Is that we have strong execution to the end and the ability to execute transformation, such as business to asset-light issues.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n Two days ago, I had a conversation with a famous entrepreneur. He said that he admired Wanda very much. He thought that over the years, we have a characteristic that we do what we say, including transformation.<\/p>\n\n\n\n I said that we do not mean transformation just because we mean transformation. For this purpose, we have formulated a series of systems and measures to ensure transformation, and we have taken a very firm attitude in implementing these systems and measures, which are linked to rewards and punishments and the appointment and removal of officials.<\/p>\n\n\n\n In China, Wanda has built a very good brand for itself, which is the ability to execute. Take the opening of Wanda Plaza for example, we will announce in September of the first year that we will open 20 or 30 plazas in the second year.<\/p>\n\n\n\n For example, we will announce in September that 55 Wanda plazas will be opened in 2016, and maybe more will be opened the year after that. These dozens of plazas, dozens of hotels, and large resorts will be opened on the day they are scheduled to open.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n How hard is it to do that? This process is not the final say of the enterprise, there are many problems such as certificate, acceptance, so how to do it? This is because we have a set of work plan management module software, this software is patented worldwide.<\/p>\n\n\n\n Since the announcement of Wanda Commercial’s transformation and dematerialization, we have done two things: First, we transferred the asset-heavy projects that we have acquired land and will open after 2017. What is asset-heavy?<\/p>\n\n\n\n Is our own investment and housing sales slightly related to the project, and such projects, we will be determined to transfer. What does transfer mean? It means we lose some of our development profits and we don’t get the benefit of asset appreciation.<\/p>\n\n\n\n But we can make up our minds, let it go, let it go, let it go, let it go, let it go, let it go, let it go, let it go, why let it go? Because in return for the greater good, which is to concentrate our human resources, capital to do now asset light, what is asset light? It’s using other people’s money.<\/p>\n\n\n\n the first is called direct investment, which means that institutions sign contracts with Wanda Commercial Real Estate directly. We are responsible for the design, construction, management, investment and so on. We share 30% of the rent.<\/p>\n\n\n\n The second is called crowdfunding. We launched a project called “Steady Earning No. 1”, which launched 5 billion yuan and started with 1,000 yuan for crowdfunding, which involved some internal regulations, such as how to circulate and how to guarantee income and so on. After the launch of this project, it was sold out on the first day, and a small part of it was sold out on the second and third day.<\/p>\n\n\n\n This shows that there is still a lot of excess funds in China looking for a way out, and there are not many stable products with high returns like ours. If we use this money to invest more quickly, we can get a lot of value-added things.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n So, after really determining the strategic goal of transformation, how to implement this goal in place? This is a very important part of the transformation, that is, we need to have a strong ability to execute.<\/p>\n\n\n\n Since Wanda has decided to transform itself, it is not afraid to break the POTS and pans. In the next week or so, we will have a major announcement, which I believe will stir up great shock in the capital market and even in the whole industry.<\/p>\n\n\n\n Why did Wanda package so many profitable projects to others? Because I don’t want to develop profit, I want to pursue commercial rent increase, although I can get a dollar for every dollar I develop, but the cash flow must be realized through sales.<\/p>\n\n\n\n For example, if I manage for someone else, three 30% is 90%. At the same time, I don’t have any risk. Due to the change of the model, Wanda can expand to all the places where there are many people, which is also a reflection of our execution ability.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n Why couldn’t Wanda Plaza expand to prefecture-level cities in the past? Can’t expand to the county seat? Because housing prices are not enough. Now we have only one criterion, as long as there are 400,000 people to invest in the place, so we are expanding at a very fast speed, from 26 this year to next year.<\/p>\n\n\n\n Transformation is not for the sake of transformation. It is not better than whose name sounds good, nor is it better than whose profit is higher, or which strategy is new or industry is new. A few days ago, a company in the capital market had a new network name, and the stock price went up all of a sudden.<\/p>\n\n\n\n The transformation should be based on the company’s foundation, talent structure, innovation ability and other aspects, combined with its own advantages. Take Wanda as an example, the biggest advantage of Wanda’s transformation is offline resources, and Wanda has the world’s largest offline consumption platform.<\/p>\n\n\n\n Last year more than 1.6 billion people spent at Wanda, and this year it will exceed 2 billion. Wanda’s e-commerce company is now signing open contracts, not only to manage its own, but also to manage large commercial centers outside.<\/p>\n\n\n\n We are combining the open platform construction with the internal development. According to our estimate, by 2020, the number of visitors to Wanda Plaza will reach at least 10 billion, and our target is to reach 15 billion.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n According to the current active members of the network, once a month is more than 1 billion person-times, and according to our current statistics, the person-times to Wanda Plaza consumption is not only once a month, on average, about 20 to 30 times a year, we can include 600 to 700 million people in China, and these people are the backbone of consumption.<\/p>\n\n\n\n Since Wanda’s biggest advantage is the offline platform, our transformation is to give full play to the offline advantage, while combining the latest technology and future trends, to move in this direction.<\/p>\n\n\n\n Last year, the net profit of Wanda commercial real estate was 24.8 billion yuan, the stock value was 250 billion yuan, and the net profit of Wanda cinema line was only 800 million yuan. From January to May this year, the rapid growth of tens of percent.<\/p>\n\n\n\n The market value has been more than 100 billion, now there are some mergers and acquisitions, mergers and acquisitions must be suspended, we will have a series of mergers and acquisitions put in, after the resumption of trading, there will be more growth than before the suspension.<\/p>\n\n\n\n Even according to the suspension of trading, its value is more than half of commercial real estate, so at the beginning of Wanda people, especially commercial real estate colleagues do not understand, Wanda cinema line only 800 million net profit, is our tail number, why the market value is half of our?<\/p>\n\n\n\n I’m saying you have to understand, because this is the future, the likes and dislikes of capital are the future, and if it has $4.8 billion in profits, it’s probably worth several times your market cap.<\/p>\n\n\n\n So now we are going to do the cultural industry, sports industry, we quickly develop “asset-light”, quickly grow this store, we have a clear plan, in 2020 to achieve at least 500 stores, 500 Wanda Plaza, if the signing of another 1000, it means more platforms.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n For example, do cinema lines, children’s entertainment and do other cultural industries, on this platform will develop faster, this is to combine their own advantages.<\/p>\n\n\n\n For another example, we are now engaged in a new industry — tourism industry, which also combines our own advantages. In the past, we were engaged in cultural tourism, but how to do tourism was not quite clear. Later, Wanda slowly explored and found a brand called Wanda Cultural Tourism City. To host the King and Queen of Belgium to our Hanshow.<\/p>\n\n\n\n The brand has spread to Europe, there are a lot of tourists now, and of course we have a number of other tourism projects, we call Destination Building, we are investing in a dozen of them, and we have a goal of becoming the world’s largest tourism company by 2020. The largest tourism company in the world right now is Disney, 130 million visitors a year.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n Our target in 2020 is 200 million person-times, and to achieve this goal, we need to rely on large-scale tourist resorts, one resort is basically 10 million to 20 million person-times, and more than a dozen of them are opened. This goal will be reached. There are a large number of Chinese people, and vacation is a kind of repeated consumption, not a one-time consumption.<\/p>\n\n\n\n In addition to the acquisition of some travel agencies, we also need to develop in a new direction. For example, we recently acquired a large travel website, which will be released soon. By combining offline platforms and offline channels, this transformation will be successful.<\/p>\n\n\n\n Now the film industry is very hot, China’s recent six consecutive years of sequential growth of 65%, my own judgment, within two years, the total film industry in China will exceed the United States in 2017, but you see this hot, if you have never done it, you should not blindly to transform, must combine their own advantages, develop strengths and avoid weaknesses.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n First, it should not deify the Internet. The Internet had a bubble burst in 2000, and now it is hot again. Some time ago, the Internet boom even reached the stage of deifying the Internet, and there was a new word called “Internet thinking”.<\/p>\n\n\n\n In fact, when the word first appeared, I criticized this saying, I think there is no Internet thinking, the Internet is a tool, how can there be Internet thinking?<\/p>\n\n\n\n Professor Xu Xiaonian wrote a very good article, he said, steam engine, can you say steam engine thinking? The telegraph, can you say telegraph thinking? All the new scientific and technological tools are just a relatively advanced tool, the use of tools superimposed in the industry can produce great value, but can not say that this tool is called the Internet thinking, in fact, “innovative thinking” is more reasonable.<\/p>\n\n\n\n Why is Wanda pursuing e-commerce? First of all, I would like to tell you that you should not be superstitious. You should not only rely on the Internet, books or science and technology. Many people in the industry have a fear of the Internet.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n I said in the company, brave to go with the Internet, don’t be afraid, failure again. So we set up an e-commerce company. In order to absorb advanced nutrition, we brought in two partners (for details, please refer to Ma Haixiang’s blog “Wanda’s strategic plan to establish Wanda E-commerce jointly with Baidu and Tencent”).<\/p>\n\n\n\n Although the online development is very fast in recent years, BAT three companies have emerged, and there are many excellent giants in China, but if the online operation continues completely, can you guarantee that you can still see this company in ten, twenty, thirty years? Not necessarily, so now a new theory has emerged in the global Internet world.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n The idea that the future is the Internet of Things, that the pure Internet companies will be dead in five years, I think is a bit overstated.<\/p>\n\n\n\n China has also come up with a new slogan, “called Internet Plus”, which I think is a very wise slogan. If we just do the Internet economy, it is wrong. It should be the Internet plus economy.<\/p>\n\n\n\n This is why our transformation should be combined with the Internet. I think Internet + has a promising future. This is my opinion, and this is what we do within our group.<\/p>\n\n\n\n We set up our own financial group. Someone once named it Internet Financial Group. I removed the three words “Internet” and just did “Internet +”.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n That is to combine with e-commerce companies, e-commerce company Chengdu Big Data Company will be opened in October, now has been developing members, after joining the membership will bind your mobile phone number, through the fast money payment system, will form a data center.<\/p>\n\n\n\n Our largest offline resources are merchants. Now there are more than 100,000 merchants. If we go according to the set target, Wanda will have at least 500,000 merchants by 2020.<\/p>\n\n\n\n The more types of business in the business center, the better, and the more types of experience, the better. Those small merchants all have POS cash registers. Our e-commerce company is developing a cloud POS, which can be used for face payment, mobile phone payment, and card payment for middle-aged and elderly people.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n Now the first generation of cloud POS has been successfully developed, and the cost of one is 8000 yuan, which is too high. I require a smaller size and reduce the cost to less than 3000 yuan. Once the second generation is successfully developed, it will be rapidly promoted in Wanda.<\/p>\n\n\n\n By then, the bank we acquired will not have to open a physical branch offline, but will be able to issue loans to you by using the cash register to grasp your information. This loan overturns the credit model of all traditional commercial banks, that is, to rely on credit, mortgage first and then lend money.<\/p>\n\n\n\n If you’ve been in my operating system for more than a year, I can figure out what your cash flow was in the previous year, so if you had $3 million in cash flow in the previous year, we can figure out that your costs are about 70% of your cash flow.<\/p>\n\n\n\n How do I pay? This is combined with our data system. For example, a one-year loan is cut into 365 days or a two-year loan into 730 days. Each payment is cut off by itself according to 1\/365, which is safe and guaranteed.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n E-commerce company is another kind of business model. We emphasize the transformation of Wanda very much. We pay special attention to one point: Internet + industry, or industry + Internet, so as to succeed.<\/p>\n\n\n\n Mergers and acquisitions have two functions: the first function is to achieve large-scale development through mergers and acquisitions. I never refer to the world’s top 500 companies as the top 500 companies, but refer to them as the Top 500 companies. There is no company in the world’s top 500 companies that has developed completely through its own development and achieved such a large scale.<\/p>\n\n\n\n Because another function of M&A is that when you determine your transformation goals and what you want to do, you can accelerate the realization of transformation goals through M&A. For example, in the cultural industry, I set a goal for myself that Wanda Cinemas will account for one-fifth of the global market share by 2020. However, it is difficult for us to achieve this goal by ourselves.<\/p>\n\n\n\n In 2020, we have an estimate that the world film market may exceed 40 billion dollars, and China will have more than 10 billion dollars at that time.<\/p>\n\n\n\n So, if we take 20% of the total share, can we dominate the Chinese market? That’s impossible, so how do you get there? The expansion of the cultural industry means a decline in the proportion of real estate. In addition, we are now accelerating the de-real estate.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n So we need mergers and acquisitions to achieve this goal. For example, we acquired AMC, and recently we acquired one of the largest cinemas in Australia. Mergers and acquisitions have transformed us, because through mergers and acquisitions, our share of the cultural industry has increased.<\/p>\n\n\n\n It is worth mentioning that we also do sports holdings, sports industry is new to Wanda, how do we do sports industry? It is through mergers and acquisitions to build Wanda Sports industry. First of all, we have acquired Infront Sports. Why do we want to acquire it?<\/p>\n\n\n\n Because this company is a resource company. What is a resource company? For example, we are now bidding for the 2020 Winter Olympic Games. There are seven federations in the Winter Olympic Games, and the copyright and marketing rights of these seven world sports federations are all controlled by this company. In other words, the Winter Olympic Games and various winter competitions we want to watch must be purchased through this company. We buy it, we’re in the upper reaches of the sports industry.<\/p>\n\n\n\n Given the current size of the company, if we allow it to grow at 10% a year in the US and European markets, the prospects and value are not very big, but after we buy it, it will have to take root in China. For example, Infront Sports is running one of our big sports projects, and Wanda will acquire at least three other sports companies within this year.<\/p>\n\n\n\n By completing these mergers and acquisitions this year, Wanda will become the world’s largest sports company. In addition, I require the acquisition of sports companies, their sports can be established in China, and these companies should control the property rights or marketing rights of the sport in the world.<\/p>\n\n\n\n Of course, not all companies can achieve transformation through merger and acquisition. One of the biggest premise is to have sufficient capital. And only with sufficient capital can merger and acquisition be achieved.CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n What measures will we take to achieve a successful transformation of Wanda in 2020? Now it seems that we have great determination, great courage and strong execution.<\/p>\n\n\n\n I have a judgment that Wanda will realize its transformation not by 2020, but maybe by 2018, when Wanda no longer has real estate sales revenue, completely removes the traces of real estate, and becomes a high-tech service company.<\/p>\n\n\n\n Why high-tech service enterprises? Because our cultural industries, such as show, movie park and theme park, are all high-tech and service-oriented, if our recent contracts are successfully signed, Wanda may achieve a complete transformation three years earlier than our estimate of 2020.<\/p>\n\n\n\n My goal for Wanda is that we will resolutely realize the “2211 strategy” and rank among the top 30 in the world by 2020. Wanda will become not only an outstanding but also a great company, winning glory for Chinese enterprises, especially for private enterprises in China, so as to realize the value of personal life.<\/p>\n\n\n\n \u672c\u6587\u7531CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/a>\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e168\u5927\u6570\u636e\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fO\u3002<\/p>\n\n\n\n \u5982\u9700\u52a0\u5165CXO UNION\uff08CXO\u8054\u76df\uff09<\/a>\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n\u4e00\u3001\u4e07\u8fbe\u672a\u6765\u5341\u5e74\u7684\u6218\u7565\u65b9\u5411\u5f80\u54ea\u8f6c<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n
Transcript of Wang Jianlin’s speech:<\/h2>\n\n\n\n
Now it seems entirely possible to achieve our goal, not ahead of schedule, but to achieve a more radical transformation. We hope Wanda will no longer be a property company.<\/h4>\n\n\n\n
First, what is Wanda’s strategic direction in the next ten years<\/h3>\n\n\n\n
Wanda has set a strategic direction for its transformation, which will revolve around four pillar industries for at least the next decade or so:<\/h4>\n\n\n\n
There was once a company in South Korea, which realized the merger of two companies. <\/h4>\n\n\n\n
Second, transformation, is not afraid to break POTS and pans<\/h3>\n\n\n\n
In China, Wanda has built a very good brand for itself, which is the ability to execute.<\/h4>\n\n\n\n
There are two ways: <\/h4>\n\n\n\n
If we use this money to invest more quickly, we can get a lot of value-added things.<\/h4>\n\n\n\n
Third, not for the sake of transformation, to combine their own advantages<\/h3>\n\n\n\n
Take the cultural industry as an example. <\/h4>\n\n\n\n
For another example, we are now engaged in a new industry<\/h4>\n\n\n\n
Forth, there is no Internet thinking<\/h3>\n\n\n\n
First, it should not deify the Internet.<\/h4>\n\n\n\n
Second, only the Internet plus industry has a future. <\/h4>\n\n\n\n
How does it do the Internet? How to + compatible? <\/h4>\n\n\n\n
We’ll give you a $1 million line of credit right away, and if you apply for a loan, we’ll give you a second within the line of credit.<\/h4>\n\n\n\n
Fifth, wanda wants to be an outstanding and great company<\/h2>\n\n\n\n
Sixth, Wanda wants to do sports holding<\/h3>\n\n\n\n
Therefore, one way to achieve transformation is merger and acquisition. <\/h4>\n\n\n\n
<\/figure>\n\n\n\n