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id=\"block-8352c0e8-aa6e-4976-8228-34e21a7d4542\">\u5409\u5229\u6c7d\u8f66\u96c6\u56e2\u57fa\u4e8e\u65b0\u8f66\u578b\u5e73\u53f0\u7684\u65b0\u54c1\u724c\u4f1a\u4ee5\u5168\u9762\u521b\u65b0\u7684\u7ecf\u8425\u667a\u6167\u878d\u5165\u4e92\u8054\u7f51\u57fa\u56e0\uff0c\u4e0d\u62d8\u6ce5\u4e8e\u4f20\u7edf\u7684\u7ebf\u4e0b\u5206\u9500\u6a21\u5f0f\uff0c\u6253\u9020\u5168\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u548c\u7528\u8f66\u4f53\u9a8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-264132b0-3534-4a8c-b6ff-bccbebbc0a7e\">\u7ffb\u8bd1<\/h2>\n\n\n\n<p id=\"block-f5002fbe-4145-4ce2-b2b0-ed911989bba5\">For geely, fruits, 2016 car sales in more than 780000. The new SUV models also get the recognition of consumers, completed a popular brand in this area has been catching up. In such a highly competitive auto market, such achievements not only depend on high-quality products and excellent services, but also on Geely&#8217;s thinking and support for the new sales model and its information system construction. To this end, recently, the cloud community interviewed Mr. Ding Guoxiang. He is CIO of Zhejiang Geely Holding Group Co and LTD. On the application of new technology in the automobile industry, information construction, new retail thinking and other related issues to exchange, the following together into.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-5773d1e9-d25d-405a-bb1b-7eb54f0b0f0d\">Three big steps in Geely informatization<\/h3>\n\n\n\n<p id=\"block-dd007924-a7c0-4a40-8621-0f1dde60734e\">In Geely, information construction has always been a strategic task. After years of development, its ability has gradually become a part of the core competitiveness.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p id=\"block-21207bb1-28d2-463f-87c7-03cb1327d4f9\">At the beginning of the exchange, Mr. Ding Guoxiang reviewed and summarized the entire development process of Geely informatization &#8212; spanning the foundation polishing and in-depth coverage, consistent with the company&#8217;s development process. And now it has entered the 3.0 era of comprehensive empowerment:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-b04f49fc-7674-4489-b826-3424ab2f10ba\">In the first stage<\/h4>\n\n\n\n<p id=\"block-e4e80821-d66d-46cc-9691-275ed5763db4\">The initial stage of business, the information system is mainly to support the various businesses of the company, which is relatively scattered. During this period, there were two landmark events: First, the chairman of Geely promoted the implementation of SAP ERP system in 2002, positioning informatization at the international level; Secondly, in 2004, process reengineering and comprehensive informatization thoroughly consolidated the foundation of Geely&#8217;s informatization system.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-07530dd5-6c49-4655-b74f-51bd7957e69c\">In the second stage<\/h4>\n\n\n\n<p id=\"block-20d057cf-9340-4e03-bb8a-30b1789326fe\">The business becomes mature and the functional planning of the company is basically set. At this time, the implementation of SAP enters the period of deepening application and the industry-leading professional system is deployed in the fields of manufacturing, research and development and marketing. The informatization capability has been generally strengthened in all major business areas. MES, PLM, DMS and other mainstream informatization systems have been deployed. It has played an important supporting role in the management and operation capability of enterprises.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-bfc90178-3dc0-4024-9376-fc6ad515402e\">In the third stage<\/h4>\n\n\n\n<p id=\"block-f79b70a6-84cd-4ebf-ad4d-2f1acca67190\">With the increasingly rich product line, the gradually expanding business scale and the start of internationalization. The development of enterprises has entered a new stage, and higher requirements have been put forward for informatization capability. It includes how information systems support the quality of products and services, the innovation of business models, the internationalization of enterprises, and the efficient and agile operation of enterprises. Support the digital transformation of enterprises and so on. In this period of comprehensive empowerment, it has become the main topic of information construction to change the idea of information construction, promote the business innovation based on information technology and drive the transformation of business model, so as to enhance the competitiveness of business in the Internet era by making more active use of new information technology including cloud computing, Internet of things and big data.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p id=\"block-2ff2471c-7e00-476f-a0e2-b33a23110257\">Based on this appeal, Geely began to build a new marketing IT system for new model platforms in 2016. It covers the three core business modules of sales, after-sales and CRM. Adopted the DT concept of Alibaba Group, the whole system is completely built on Ali Cloud. It uses the whole series of Ali Cloud services including IaaS service, Aliware middleware service, cloud shield and big data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-5e0feadd-5b5a-45a6-b591-0337e6bd6af2\">New thrust of information system reconfiguration<\/h3>\n\n\n\n<p id=\"block-66696803-d7a8-4638-923a-be8abf4a4c63\">Compared with well-known foreign auto companies, we certainly lack in those technical fields and maturity of business processes that need to be accumulated for a long time. Here, Geely can complete rapid follow-up through acquisition and other methods. And complete information integration by building a brand-new IT system on Geely&#8217;s new model platform, laying the foundation for the next generation of products &#8212; Ding Guoxiang.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p id=\"block-1409df66-1bc1-43e5-8897-5484bcb11146\">Mr. Ding Guoxiang said that in many large foreign auto companies, many systems were built in the 1960s and 1970s. And they were formed in the 1980s. These systems built with old technologies have obviously become a burden to emerging businesses. But Geely does not have at all. For example, Geely&#8217;s new model platform. This is just like why Geely chose Ali Cloud to build its application. First of all, it has entered the era of cloud computing, and computing resources will become a kind of public facility service.<\/p>\n\n\n\n<p id=\"block-40393838-5dd5-4020-932f-41cd0f9e4d3e\">No matter IaaS, PaaS, or SaaS, they all represent the optimal way of resource integration and collaboration, and represent the development direction of future technology and application. In addition, cloud computing also brings some practical benefits. Such as low cost, on-demand use, fast response, zero operation and maintenance, etc. Finally, the cloud also represents an ecosystem where more resources can be shared and complemented to grow together.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-2082d0da-4e4b-4943-989c-7a17ccae5541\">In this respect<\/h4>\n\n\n\n<p id=\"block-09cbd1e5-55bf-46b9-9795-9c29ae729809\">The marketing system of Geely&#8217;s new model platform is named CEP, that is, the customer integration platform, hoping to integrate customers into the business ecosystem by means of information technology, so that enterprises can interact with the market in real time and grasp the needs, ideas and preferences of customers at all times, so as to better guide product development, manufacturing and sales. At the same time, these technologies can also be used to transform the sales model, service model and product usage model, and gradually realize the Internet enabling that has already happened in other industries and consumption fields, such as community business model and sharing economy model, in the automobile industry.<\/p>\n\n\n\n<p id=\"block-4c207086-392a-40ea-972d-1902c8079e67\">Of course, this process is not smooth, similar to many large traditional enterprises. There are mainly two reasons, Mr. Ding Guoxiang pointed out. First, employees need to go through the transformation from traditional thinking to Internet thinking, the enterprise needs to manage all kinds of conflicts and risks in the whole business transformation, so as to achieve a smooth transition; Secondly, for IT, the update of knowledge and skills, the shortage of talents, the change of working mode and so on are the problems we have to pay attention to.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p id=\"block-012d66f1-87ee-427f-9e62-5550aa4c8f3a\">In contrast to these problems, enterprise IT resources are limited after all, especially talents in the field of mobile Internet, big data, cloud computing and other new technologies. Therefore, Geely cooperates with Alibaba to obtain technology, talents and computing resources. Also Geely can learn Alibaba&#8217;s Internet thinking. In the professional field of automobile, Geely integrates resources of both sides to complement each other&#8217;s advantages. Joint innovation to create a new travel that people expect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-fcd653f4-3528-47d2-9df7-7ca62f46c232\">The Internet drives the automobile industry forward<\/h3>\n\n\n\n<p id=\"block-fd02abbe-c602-4c01-afdf-35454a72953b\">The Internet has reshaped the world and people&#8217;s lives, and the automobile industry is no exception. Through new marketing models, Internet of vehicles, assisted driving, intelligent manufacturing, Geely has been firmly at the forefront of Internet enabling &#8211; Ding Guoxiang.<\/p>\n\n\n\n<p id=\"block-8bdcda31-19a3-4f52-abf8-3ee3c362ef12\">The transformation of enterprise informatization has indeed brought the possibility of rapid development to Geely. But for an auto company, how to build good cars and provide users with better car experience is fundamental. In these aspects, Geely has started to explore from a long time ago, Ding Guoxiang pointed out.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-fe49cd52-0a18-44fa-905d-ee4af1c49f45\">In terms of automobile manufacturing<\/h4>\n\n\n\n<p id=\"block-3657410d-d8bd-4bca-9e6f-e15ba9e39061\">In terms of automobile manufacturing, Geely&#8217;s manufacturing base has adopted a large number of industrial robots to establish its own intelligent manufacturing system, network equipment in the factory, and collect data formed in the manufacturing link for specific analysis. In addition, Geely also uses digital assembly, process simulation, online simulation and offline manufacturing dual-track concurrency.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-26336595-77de-4f69-bbcd-b64ffc06d753\">GNetLink<\/h4>\n\n\n\n<p id=\"block-5b7d4198-07af-48c2-b37b-9a6222d5c43b\">As early as 2012, Geely released its GNetLink1.0 vehicle networking product, which was first launched on the Gili Emgrand; And in 2014, Bo Rui equipped with GNetLink2.0 intelligent interconnection system. In addition, the company also set up the vehicle-mounted networking Technology Department in the research institute, and started the development and design project of GNetLink3.0, an intelligent networking platform product for the future 2020-2025. At the same time, Geely has also reached cooperation with a number of companies in emerging intelligent connected technologies such as natural language, intelligent navigation, big data, cloud computing, biometrics and artificial intelligence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-5f45e4d8-efa3-4cbc-a80e-c6f93c69a900\">In terms of intelligent driving<\/h4>\n\n\n\n<p id=\"block-f46afe49-dbd4-4d88-8aab-adae8242b5a1\">In terms of intelligent driving, XC90 and S90 automobile products developed by Volvo are the world&#8217;s only mass-commercialized highly assisted driving vehicles, achieving intelligent assisted driving at 0-130 km\/h. Volvo started its largest self-driving car test program, Drive Me, in 2017. 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