{"id":7576,"date":"2023-07-24T11:57:21","date_gmt":"2023-07-24T03:57:21","guid":{"rendered":"http:\/\/cxounion.cn\/?p=7576"},"modified":"2023-07-24T11:57:30","modified_gmt":"2023-07-24T03:57:30","slug":"%e3%80%90cmo%e9%a3%8e%e9%87%87%e3%80%91%e9%98%bf%e9%87%8c%e5%b7%b4%e5%b7%b4%e9%9b%86%e5%9b%a2%e9%a6%96%e5%b8%ad%e5%b8%82%e5%9c%ba%e5%ae%98%e3%80%81%e5%be%ae%e5%8d%9a%e8%91%a3%e4%ba%8b%e8%91%a3","status":"publish","type":"post","link":"http:\/\/cxounion.cn\/index.php\/2023\/07\/24\/%e3%80%90cmo%e9%a3%8e%e9%87%87%e3%80%91%e9%98%bf%e9%87%8c%e5%b7%b4%e5%b7%b4%e9%9b%86%e5%9b%a2%e9%a6%96%e5%b8%ad%e5%b8%82%e5%9c%ba%e5%ae%98%e3%80%81%e5%be%ae%e5%8d%9a%e8%91%a3%e4%ba%8b%e8%91%a3\/","title":{"rendered":"\u3010CMO\u98ce\u91c7\u3011\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\u3001\u5fae\u535a\u8463\u4e8b\u8463\u672c\u6d2a"},"content":{"rendered":"\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/\u56fe\u7247-26.png\" alt=\"\" class=\"wp-image-7577\" width=\"269\" height=\"404\"\/><figcaption class=\"wp-element-caption\">\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\u3001\u5fae\u535a\u8463\u4e8b\u8463\u672c\u6d2a<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">\u8463\u672c\u6d2a\uff0c\u73b0\u4efb\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\u3001\u5fae\u535a\u8463\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\u3001\u5fae\u535a\u8463\u4e8b\u8463\u672c\u6d2a\u4e2a\u4eba\u4ecb\u7ecd<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u8463\u672c\u6d2a\uff08Chris Tung\uff0c\u82b1\u540d\u5f20\u65e0\u5fcc\uff09\uff0c\u7537\uff0c\u5728\u53f0\u6e7e\u5927\u5b66\u53d6\u5f97\u7535\u673a\u5de5\u7a0b\u5b66\u58eb\u5b66\u4f4d\uff0c\u5e76\u4e8e\u7f8e\u56fd\u5bc6\u6b47\u6839\u5927\u5b66\u5b89\u5a1c\u5821\u5206\u6821\u53d6\u5f97\u5de5\u4e1a\u5de5\u7a0b\u7855\u58eb\u5b66\u4f4d\u3002\u66fe\u5408\u4f19\u521b\u529e\u548c\u4fe1\u8d85\u5a92\u4f53\u4efbCOO\u4e00\u804c\uff0c\u5728\u52a0\u5165\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u4e4b\u524d\u662f VML \u4e2d\u56fd\u7684\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u5e76\u5728\u767e\u4e8b\u4e2d\u56fd\u62c5\u4efb\u5e02\u573a\u8425\u9500\u526f\u603b\u88c1\u30022016\u5e741\u6708\u52a0\u5165\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u3002\u73b0\u4efb\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\uff0c\u7eb3\u65af\u8fbe\u514b\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\u516c\u53f8\u5982\u6db5\u63a7\u80a1\u6709\u9650\u516c\u53f8\u8463\u4e8b\uff0c\u5fae\u535a\u8463\u4e8b\uff0c\u963f\u91cc\u5f71\u4e1a\u975e\u6267\u884c\u8463\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\u3001\u5fae\u535a\u8463\u4e8b\u8463\u672c\u6d2a\u4e2a\u4eba\u7ecf\u5386<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u8463\u672c\u6d2a\u662f\u4e92\u8054\u7f51\u7b2c\u4e00\u4ee3\u7684\u6210\u529f\u521b\u4e1a\u5bb6\uff0c\u66fe\u5408\u4f19\u521b\u529e\u548c\u4fe1\u8d85\u5a92\u4f53\uff08Gigamedia\uff09\uff0c\u4efbCOO\u4e00\u804c\uff0c\u4e8e1998\u5e74\u5728\u53f0\u6e7e\u63a8\u51fa\u5927\u4e2d\u534e\u533a\u6700\u65e9\u7684\u5bbd\u5e26\u4e0a\u7f51\u670d\u52a1\u548c\u5bcc\u5a92\u4f53\u5185\u5bb9\u7f51\u7ad9\uff0c\u5e76\u5728\u83b7\u5f97\u5fae\u8f6f\u516c\u53f8\u6218\u7565\u6295\u8d44\u540e\uff0c\u4e8e2000\u5e742\u6708\u5728\u7eb3\u65af\u8fbe\u514b\u6210\u529f\u4e0a\u5e02\uff08NASDAQ:GIGM\uff09\uff0c\u4e0e\u65b0\u6d6a\u3001\u7f51\u6613\u4e3a\u540c\u65f6\u671f\u7684\u4e2d\u56fd\u7f51\u7edc\u6982\u5ff5\u4ee3\u8868\u516c\u53f8\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">1995\u81f31998\u5e74\u30011998\u81f32001\u5e74\u53ca2001\u81f32003\u5e74\uff0c\u5206\u522b\u5728\u5b9d\u6d01\u3001\u548c\u4fe1\u8d85\u5a92\u4f53\u4ee5\u53ca\u5df4\u9ece\u6b27\u83b1\u96c5\u62c5\u4efb\u8fc7\u591a\u4e2a\u9ad8\u7ea7\u7ba1\u7406\u804c\u52a1\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2004\u5e7410\u6708\u81f32010\u5e7410\u6708\uff0c\u670d\u52a1\u4e8e\u767e\u4e8b\u53ef\u4e50\uff08\u5927\u4e2d\u56fd\u533a\uff09\uff0c\u62c5\u4efb\u767e\u4e8b\u53ef\u4e50\u5927\u4e2d\u534e\u533a\u5e02\u573a\u90e8\u526f\u603b\u88c1\u3002\u5728\u767e\u4e8b\u53ef\u4e50\u5de5\u4f5c\u671f\u95f4\uff0c\u4ed6\u8fd8\u57282005\u5e74\u5c06\u4f73\u5f97\u4e50\uff08Gatorade\uff09\u5e26\u5165\u4e2d\u56fd\uff0c2007\u5e74\u5e26\u9886\u5168\u7403\u7b2c\u4e00\u679c\u6c41\u54c1\u724c\u7eaf\u679c\u4e50\uff0d\u679c\u7f24\u7eb7\uff08Tropicana\uff09\u4e0a\u5e02\uff0c\u540c\u5e74\u4e0e\u661f\u5df4\u514b\u5496\u5561\uff08Starbucks\uff09\u5408\u4f5c\uff0c\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u9996\u6b21\u63a8\u51fa\u661f\u51b0\u4e50\u74f6\u88c5\u5496\u5561\uff0c\u6210\u4e3a\u4e24\u5927\u996e\u6599\u5de8\u5934\u6210\u529f\u5408\u4f5c\u7684\u7ecf\u5178\u6848\u4f8b\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2010\u5e7410\u6708\u81f32016\u5e741\u6708\uff0c\u62c5\u4efb\u5e02\u573a\u8425\u9500\u516c\u53f8VML\uff08\u539f\u79f0\uff1aim2.0\uff09\u4e2d\u56fd\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2016\u5e741\u6708\uff0c\u8463\u672c\u6d2a\u52a0\u5165\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\uff0c\u51fa\u4efb\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">2017\u5e7411\u6708\u81f32018\u5e7411\u6708\uff0c\u517c\u4efb\u4e2d\u56fd\u6700\u5927\u5e7f\u544a\u5e73\u53f0\u963f\u91cc\u5988\u5988\u4e8b\u4e1a\u90e8\u603b\u88c1\u4e00\u804c\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2018\u5e7411\u670826\u65e5\uff0c\u963f\u91cc\u7ec4\u7ec7\u67b6\u6784\u8c03\u6574\uff0c\u8463\u672c\u6d2a\u4e0d\u518d\u517c\u4efb\u963f\u91cc\u5988\u5988\u603b\u88c1\uff0c\u7ee7\u7eed\u62c5\u4efb\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u9996\u5e2d\u5e02\u573a\u5b98\uff08CMO\uff09\u30022022\u5e741\u670810\u65e5\uff0c\u8463\u672c\u6d2a\u4efb\u5fae\u535a\u8463\u4e8b\u30022023\u5e745\u670815\u65e5\uff0c\u4efb\u963f\u91cc\u5f71\u4e1a\u975e\u6267\u884c\u8463\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Benhong Dong is currently the Chief Marketing Officer of Alibaba Group and a director of Weibo.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">I. Personal introduction of Dong Benhong, Chief Marketing Officer of Alibaba Group and director of Weibo<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Chris Tung (also known as Wuji Zhang) holds a bachelor&#8217;s degree in Electrical engineering from Taiwan University and a Master&#8217;s degree in Industrial Engineering from the University of Michigan at Ann Arbor, USA. Prior to joining Alibaba Group, he was Chief Executive Officer of VML China and Vice President of Marketing at PepsiCo China. He joined Alibaba Group in January 2016. He is currently the Chief marketing officer of Alibaba Group, a director of Nasdaq Stock Exchange-listed company Ruhan Holdings Limited, a director of Weibo, and a non-executive director of Alibaba Pictures.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Personal experience of Dong Benhong, Chief Marketing Officer of Alibaba Group and director of Weibo<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Tung Benhong is a successful entrepreneur of the first generation of the Internet. He co-founded Gigamedia and served as COO. In 1998, he launched the first broadband Internet service and rich media content website in Greater China in Taiwan, and after obtaining strategic investment from Microsoft Corporation, In February 2000, it was successfully listed on NASDAQ (NASDAQ:GIGM), and was a representative company of China&#8217;s Internet concept at the same time as Sina and NetEase.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From 1995 to 1998, 1998 to 2001 and 2001 to 2003, he held various senior management positions at Procter &amp; Gamble, Hexin HyperMedia and L &#8216;Oreal Paris, respectively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">From October 2004 to October 2010, he worked for PepsiCo (Greater China) as Vice President of Marketing for PepsiCo Greater China. <\/h4>\n\n\n\n<p class=\"has-medium-font-size\">During his time at PepsiCo, he also brought Gatorade to China in 2005, led the world&#8217;s No. 1 juice brand, Tropicana, to market in 2007, and partnered with Starbucks Coffee in the same year to launch the first Frappuccino bottled coffee in the international market. It is a classic case of successful cooperation between two beverage giants.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\">From October 2010 to January 2016 he served as the Chief Executive Officer of VML (formerly known as im2.0) China, a marketing company.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In January 2016, Benhong Dong joined Alibaba Group as Group Chief Marketing Officer.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From November 2017 to November 2018, he also served as the president of the business division of Alibaba Mama. The largest advertising platform in China.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">On November 26, 2018, Ali&#8217;s organizational structure was adjusted. And Dong Benhong no longer served as the president of Ali Mother and continued to serve as the Chief Marketing officer (CMO) of Alibaba Group. 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