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class=\"wp-block-heading has-medium-font-size\"><strong>\u7ffb\u8bd1\uff1a<\/strong><\/h2>\n\n\n\n<p>For traditional enterprises in the B2B field, how to transform, what conditions are required, what problems should be paid attention to, and how to solve these problems? Xue Wei, COO of Haier gave a pragmatic and down-to-earth answer. He is worthy of being a super bull who once served as a CTO, led the letv Cloud business, and now transformed into an ecological manager!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Traditional B2B transformation generally needs an opportunity. What conditions do you think are suitable for transformation?<\/strong><\/h2>\n\n\n\n<p>I think we should analyze it from three points:<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-small-font-size\"><strong>The first is consciousness.<\/strong><\/h4>\n\n\n\n<p>The senior management team should have an awareness of ecological awakening, and be able to find a form in accordance with the supply end and consumption end of the traditional industry chain that they have precipitated as an entry point and an entrance to transformation. This is important because this way of doing things and management thinking and management thinking have a big impact on traditional thinking, this awareness is a vertical development process rather than horizontal development of traditional enterprises.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-small-font-size\"><strong>Second, resources.<\/strong><\/h4>\n\n\n\n<p>To a large extent, this resource refers to the resource of talents. That is to say, if traditional enterprises want to transform, they still need some professional Internet talents. A professional team with a sense of the Internet can think from the perspective of industrial resources, ecological resources and the whole process of the industrial chain to form a complete ecological chain. The other part is capital and business cooperation resources, which can be easily solved when human resources are in place.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-small-font-size\"><strong>Third, the mentality of doing things.<\/strong><\/h4>\n\n\n\n<p>In the traditional industry, the players in the consumption and supply chain are our competitors, but in the Internet environment, they become our partners and customers, and they form an ecosystem together. This kind of mentality is to subvert the traditional, open, neutral, integrated industrial chain and platform nature. This is a big and important change in mindset.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>What are the most important issues to pay attention to during the transition process?<\/strong><\/h3>\n\n\n\n<p>First, IT is the business pace and management strategy and IT facilities. If the coordination of the three is not good, it will directly affect the effect of the transformation and the confidence of the decision-makers, but also affect the subsequent development. There are two common misunderstandings in this. The first is not to do IT or IT invested heavily, spent a lot of money but no effect;<\/p>\n\n\n\n<p>The second is simply doing business and ignoring the role of IT. In fact, the two need to be combined and matched to stimulate each other&#8217;s iterative spiral. Of course, there are also market factors to consider, whether there are similar players in the industry, what is the state, if not, because what, and then develop their own pace, step by step. The IT team plays a big role in this process, not only in technology, but also in business understanding, business design, business matching, business model building, and then on up to tempo.<\/p>\n\n\n\n<p>It is difficult to rely on the income of matchmaking model. What is important is the output of business indicators that can be quantified enough to generate industry influence, which is different from the traditional industry&#8217;s best effort measurement, and will bring certain challenges. In fact, the grasp of the whole mentality is quite important.<\/p>\n\n\n\n<p>Second, is the problem of capital, the nature of all problems will involve capital, if the beginning can not use open capital to do, you need to plan well in advance of the financial risk, of course (B2B transformation) is an open thing, their own head to do the effect is not good, it is best to use open capital to do.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong>What are some good ways to solve these problems?<\/strong><\/h4>\n\n\n\n<p>Grasp the whole management rhythm and IT construction, or find a successful team in the industry or a team with consulting ability or advanced successful cases to learn and communicate, grasp their own business characteristics to make plans, but also need to combine IT consideration, system construction should be combined with business development to consider, business communication, system construction to maintain the same direction and rhythm. Avoid moving too fast on one side and keeping up with the other.<\/p>\n\n\n\n<p>With capital, there are two options. One way is to set up industrial funds to establish industries upstream and downstream of the industry, so as to tie everyone&#8217;s business together. This method has been very successful and is also a necessary means to upgrade the industry. Another way is to tie up with B2B industrial capital. These two schemes can not only solve the problem of capital and financing, but also introduce more industrial resources and open resources, and bring higher transmission rate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong> Is it more appropriate to enter into B2B e-commerce through traditional transformation or starting a business from zero?<\/strong><\/h4>\n\n\n\n<p>It&#8217;s inconclusive. It works both ways.Traditional transformation is strong in business, but weak in the Internet gene<\/p>\n\n\n\n<p>If the traditional transformation is not open, there is no Internet thinking, can not gather the Internet team, can not accept the characteristics of the Internet iterative rise, it will be very dangerous.<\/p>\n\n\n\n<p>Starting a business from scratch is strong in the Internet environment, but the transaction resistance is relatively large in the early stage<\/p>\n\n\n\n<p>The advantage of starting a business from 0 is that the whole business of the company focuses on the same main line. However, in the early stage of business, such as matchmaking, there are obvious defects and there will be a long process of foundation laying. In this case, it is very important to transform the traditional competitors into platform partners<\/p>\n\n\n\n<p>Therefore, both have advantages and disadvantages, as long as they overcome the corresponding shortcomings, maintain their own advantages, can be successful<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong>What are the most optimistic industries under the current environment?<\/strong><\/h4>\n\n\n\n<p>I&#8217;m mainly bullish on two sectors:<\/p>\n\n\n\n<p>Heavy industry and commodities, which require a large amount of capital, can be rapidly developed by means of open platform system and supply chain finance<\/p>\n\n\n\n<p>C end is the upstream B2B part of the industry with high consumption, such as clothing, health and medicine. In the end, the downstream of many B2B transactions will basically face the C-end. 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