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height=\"120\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/21662ec99b8db7d65c356c49156fb56c.jpg\" alt=\"\" class=\"wp-image-8135\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/21662ec99b8db7d65c356c49156fb56c.jpg 750w, http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/21662ec99b8db7d65c356c49156fb56c-300x48.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">\u5982\u4eca\u6211\u4eec\u6b63\u5904\u4e8e\u75ab\u60c5\u540e\u7ecf\u6d4e\u4e0d\u7a33\u5b9a\u9636\u6bb5\uff0c\u8425\u9500\u5927\u73af\u5883\u4e5f\u5145\u65a5\u7740\u4e0d\u786e\u5b9a\u6027\uff0c\u4e0d\u540c\u8425\u9500\u65b9\u5f0f\u80fd\u4ea7\u751f\u7684\u6548\u679c\u4ef7\u503c\u4e5f\u672a\u53ef\u77e5\u3002\u4ea7\u4e1a\u6570\u5b57\u5316\u5148\u950b\u9886\u8896\uff1a<strong>\u6df1\u5733\u4e2d\u4ebf\u96c6\u56e2\u4ea7\u7814\u526f\u603b\u88c1<\/strong> 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loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"120\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/08d369801a561a77dbd5f58774787bc1.jpg\" alt=\"\" class=\"wp-image-8137\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/08d369801a561a77dbd5f58774787bc1.jpg 750w, http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/08d369801a561a77dbd5f58774787bc1-300x48.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p 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\u4e8e\u5b50\u6052\u5148\u751f<\/strong>\u8ba4\u4e3a\uff1a\u201c\u5982\u4eca\u75ab\u60c5\u5168\u9762\u653e\u5f00\uff0c2023\u5fc5\u5c06\u5f00\u542f\u4e00\u4e2a\u65b0\u7684\u7ecf\u6d4e\u5468\u671f\uff0c\u6211\u4eec\u5e94\u8be5\u57fa\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\u5236\u5b9a\u66f4\u52a0\u957f\u8fdc\u7684\u4f01\u4e1a\u53d1\u5c55\u6218\u7565\u3002\u5728\u8fd0\u8425\u5c42\u9762\uff0c\u6211\u4eec\u8981\u66f4\u591a\u7684\u7406\u89e3\u6d88\u8d39\u8005\u7684\u975e\u7406\u6027\u884c\u4e3a\uff0c\u6d88\u8d39\u9700\u6c42\u672c\u5c31\u662f\u975e\u5e38\u591a\u53d8\u7684\u3002\u6d88\u8d39\u8005\u53ef\u80fd\u4ee5\u4e00\u4e2a\u4efb\u52a1\u7ebf\u7d22\u8fdb\u5165\u5230\u6d88\u8d39\u573a\u666f\u5374\u4ea7\u751f\u4e86\u591a\u5143\u5316\u7684\u9700\u6c42\uff0c\u6211\u4eec\u5e94\u5f53\u4ece\u4efb\u52a1\u3001\u7ebf\u7d22\u4ee5\u53ca\u591a\u5143\u9700\u6c42\u7b49\u4e0d\u540c\u5c42\u9762\u53bb\u7406\u89e3\u6d88\u8d39\u8005\u7684\u975e\u7406\u6027\u51b3\u7b56\u3002\u6570\u5b57\u5a92\u4f53\u4ea4\u4e92\u5bfc\u81f4\u6d88\u8d39\u8005\u559c\u597d\u96be\u4ee5\u88ab\u5355\u4e00\u5b9a\u4e49\uff0c\u73b0\u5728\u5fc5\u987b\u751f\u4ea7\u6210\u5343\u4e0a\u4e07\u6761\u5185\u5bb9\u6765\u5c3d\u53ef\u80fd\u7684\u5339\u914d\u4e0d\u540c\u4e2a\u6027\u9700\u6c42\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u591a\u5185\u5bb9\u5f62\u5f0f\u7684\u57fa\u7840\u4e0a\u6211\u4eec\u5e94\u5f53\u63a8\u51fa\u66f4\u591a\u670d\u52a1\u6027\u4f53\u9a8c\uff0c\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u6df1\u5ea6\u94fe\u63a5\uff0c\u6784\u5efa\u826f\u6027\u5faa\u73af\uff0c\u65b9\u6709\u53ef\u80fd\u8d62\u5f97\u76f8\u5bf9\u957f\u8fdc\u7684\u672a\u6765\uff01\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201c\u5173\u6ce800\u540e\u7528\u6237\u9700\u6c42\uff0c\u91cd\u5851\u6d88\u8d39\u8005\u4f53\u9a8c\u201d<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/5aea6b66df84a4fbe9a12818a42faae0-1024x575.jpg\" alt=\"\" class=\"wp-image-8142\" srcset=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/5aea6b66df84a4fbe9a12818a42faae0-1024x575.jpg 1024w, http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/5aea6b66df84a4fbe9a12818a42faae0-300x168.jpg 300w, http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/5aea6b66df84a4fbe9a12818a42faae0-768x431.jpg 768w, http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/07\/5aea6b66df84a4fbe9a12818a42faae0.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">\u5bf9\u4e8e\u4f01\u4e1a\u75ab\u60c5\u540e\u5982\u4f55\u8ba9\u4e1a\u7ee9\u56de\u5347\u5feb\u901f\u589e\u957f\uff0c<strong>\u77e5\u540d\u7f8e\u5986\u96c6\u56e2CIO X\u5148\u751f<\/strong>\uff0c\u89c9\u5f97\u5f88\u5173\u952e\u7684\u4e00\u70b9\u5728\u4e8e\u4e8c\u6b21\u9500\u552e\uff0c\u5229\u7528\u4ee5\u5f80\u79ef\u7d2f\u7684\u5ba2\u6e90\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u590d\u8d2d\uff0c\u6216\u662f\u201c\u4ee5\u4e00\u5e26\u591a\u201d\u63a8\u8350\u7ed9\u8eab\u8fb9\u7684\u670b\u53cb\u4fc3\u8fdb\u9500\u552e\u88c2\u53d8\u3002\u9664\u4e86\u5145\u5206\u5229\u7528\u8d44\u6e90\u4f18\u52bf\uff0c\u8fd8\u5f97\u63d0\u5347\u81ea\u5df1\u4ea7\u54c1\u4ee5\u53ca\u670d\u52a1\u7684\u7ade\u4e89\u529b\u3002\u75ab\u60c5\u671f\u95f4\u6d88\u8d39\u4f53\u9a8c\u4e0d\u540c\u7a0b\u5ea6\u7684\u7f3a\u5931\uff0c\u653e\u5f00\u540e\u4f01\u4e1a\u5e94\u5f53\u81f4\u529b\u4e8e\u91cd\u5851\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u63d0\u5347\u4ea7\u54c1\u573a\u666f\u7684\u4e92\u52a8\u6027\uff0c\u8ba9\u6d88\u8d39\u8005\u91cd\u65b0\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u5438\u5f15\u529b\u3002\u53e6\u5916\u6211\u4eec\u8fd8\u9700\u8981\u5173\u6ce8\u65b0\u6210\u957f\u8d77\u6765\u7684\u6d88\u8d39\u7fa4\u4f53\u2014\u201400\u540e\u3002\u8fd1\u5e74\u676500\u540e\u9010\u6e10\u6210\u4e3a\u5f88\u591a\u4ea7\u54c1\u7684\u6d88\u8d39\u4e3b\u529b\u519b\u3002\u4ed6\u4eec\u5bf9\u4e8e\u4ea7\u54c1\u7684\u671f\u671b\u4e0e80\u300190\u540e\u5b58\u5728\u5929\u58e4\u4e4b\u522b\u3002\u4e0d\u7ba1\u662f\u6570\u5b57\u5316\u7684\u4ea7\u54c1\u4f9b\u5e94\u5546\u8fd8\u662f\u63d0\u4f9b\u751f\u6001\u73af\u5883\u7684\u5382\u5546\uff0c\u90fd\u5e94\u8be5\u5173\u6ce8\u4ed6\u4eec\u7684\u559c\u597d\u9700\u6c42\uff0c\u9488\u5bf9\u6027\u7684\u589e\u52a0\u5bf9\u4ed6\u4eec\u53cb\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u8fd9\u624d\u662f\u957f\u8fdc\u53d1\u5c55\u4e4b\u8ba1\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2023\u4f01\u4e1a\u589e\u957f\u65b0\u5468\u671f\u5168\u9762\u5f00\u542f\uff0c\u4ea7\u4e1a\u6570\u5b57\u5316\u6d6a\u6f6e\u4e0b\uff0c\u6784\u5efa\u201c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u201d\u7684\u5168\u94fe\u8def\u4e00\u4f53\u5316\u8425\u9500\u8def\u5f84\uff0c\u5229\u7528\u597d\u4ea7\u54c1\u4e0e\u597d\u670d\u52a1\u5168\u9762\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u662f\u4f01\u4e1a\u589e\u957f\u7684\u201c\u7a33\u5b9a\u57fa\u77f3\u201d\uff0c\u4e00\u4f53\u5316\u7684\u667a\u80fd\u8425\u9500\u5219\u662f\u4f01\u4e1a\u589e\u957f\u7684\u201c\u79d8\u5bc6\u6b66\u5668\u201d\u3002\u4f01\u4e1a\u5fc5\u987b\u8981\u660e\u767d\uff0c\u6570\u5b57\u5316\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u6301\u7eed\u521b\u9020\u957f\u671f\u4ef7\u503c\uff0c\u5229\u7528\u667a\u80fd\u6280\u672f\u4e86\u89e3\u81ea\u5df1\u7684\u7528\u6237\uff0c\u4e5f\u4e86\u89e3\u81ea\u5df1\uff0c\u624d\u80fd\u771f\u6b63\u5b9e\u73b0\u4f01\u4e1a\u8fd0\u8425\u7684\u91cf\/\u6548\/\u8d28\u5168\u9762\u63d0\u5347\uff0c\u5b9e\u73b0\u54c1\u6548\u53cc\u8d62\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">In the New Year, enterprises are accelerating digital construction and seeking a &#8220;fast, stable and accurate&#8221; growth path. On February 7, 2023, Tencent Enterprise Point Marketing once again joined hands with the Greater China Effie Award, continued to build a strategic track, and jointly opened the &#8220;Industrial digitalization: Service and Marketing Track 3.0 era!&#8221; Xu Haoyu, Managing Director of Effie Greater China, Tencent leaders and leading brand executive leaders jointly talked about the future development trend of industrial digitalization, focused on the present and jointly explored the marketing direction in 2023.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">An ideological clash of industrial digital pioneer leaders, the feast of ideas in the marketing circle was unveiled!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First, &#8220;Build a global marketing closed loop, to achieve a win-win combination of product and efficiency&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Ai is the embodiment of the core technology that empowers the entire marketing industry chain, penetrating from different ports of brand owners, agency companies, and advertising platforms to form a marketing closed loop driven by data analysis and business value growth. Mr. Xu Haoyu, Managing Director of Effie Greater China, hopes that enterprises can bid farewell to simple display advertising, and move towards practical advertising based on customer sales and growth. It emphasizes refined operation and data analysis to achieve a virtuous cycle from customer acquisition to transaction to customer re-acquisition and re-transaction, and successfully builds a global closed-loop marketing model. The combination of product and effect is the final proposition of marketing. The two are closely unified, support and amplify each other, achieve continuous iterative brand effect and effect effect, make brand recognition and customer conversion ability win-win, and truly enhance customer value and loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Second, &#8220;Build a seamless native integrated marketing link to give consumers a silky experience&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">With the continuous advancement of digital technology, consumers have more expectations for consumption experience, and they want to further achieve a non-sensory experience on a personally familiar platform. In response to this request, Ms. Xu Yingdan, vice president of Tencent Cloud and smart Industry business Group, proposed that &#8220;based on Tencent&#8217;s natural ecological resources and connectivity advantages, it can aggregate high-quality resources of social field and content field, and carry out full-touch coverage of public-private domain integration through social media such as wechat, enterprise micro, QQ, and small programs, public accounts, enterprise micro communities and other platforms.&#8221; Such an integrated marketing link is seamless and can give users a consistent brand experience, which is very helpful.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From the marketing management level, the current user behavior data and media platform touchpoints are massive, the acquisition of user portraits is a big problem, the urgent need to achieve a breakthrough upgrade of the entire marketing system! To this end, Tencent enterprise marketing product flywheel combination provides a high-quality solution, through holographic insight, intelligent recommendation, user management to help enterprises comprehensively integrate user data, improve the global insight ability, better understanding of user needs, in order to better do marketing promotion. Make operational implementation and management decisions more automatic and intelligent, and do not waste every marketing investment!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Third, &#8220;Based on the original intention to return to products and services, improve user satisfaction&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Let the enterprise marketing return to the consumer itself, thinking about what rights and services our products can bring to the consumer, is the original heart of an enterprise. When asked about her own marketing keywords for 2023, Ms. Hu Yingchun, chief marketing officer of intercontinental Hotels Group, put forward her own views: &#8220;In the changing environment, there are many challenges, and enterprises should be deep in the way of &#8216; &#8216;with no change&#8217;. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">This change does not mean blindly adhering to the rules, but it means that they must have a constant foothold, such as focusing on the brand product itself, shielding some chaotic voices from the outside world, and putting more energy into providing consumers with better products and services, like the tourism industry is committed to providing the best accommodation experience and improving user satisfaction. In other words, we provide the ultimate products and services to the outside world, which is also a kind of feedback to the society, and it is also very important for the company&#8217;s values and social responsibilities!&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fourth, &#8220;Aggregate marketing, seeking truth from facts to win growth&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Today, we are in a period of post-pandemic economic instability, the marketing environment is also full of uncertainty, and the effect of different marketing methods can produce value is unknown. Industrial digital pioneer leader: Mr. Le Wenbin, vice president of industrial research of Shenzhen Zhongyi Group, believes that at present, it is also a good choice for enterprises to develop more secure marketing programs through aggregation. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Break through a single marketing investment, avoid a blank basket. And bring more possibilities to the combined attack to better promote the development of enterprises. Another very important point is that The Times and the industry are changing, marketing methods emerge in an endless flow, enterprises should be in the &#8220;chaotic flower gradually charming eye&#8221; choice, clear the clouds to find the &#8220;marketing edge&#8221; that really suits the enterprise. Only in this way, enterprises can firmly grasp the opportunities for growth under the wave of enthusiasm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fifth, &#8220;Technological innovation helps the brand return, and strong empathy with consumers&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In the &#8220;repair period&#8221; of consumption after the epidemic. The most important thing is not to create a super loud marketing campaign or a gorgeous marketing idea. But to return to the origin of brand value and communicate effectively with consumers sincerely and empathically. Ms. Wang Dong, chief operating officer of Chaoyun Group, said: &#8220;If you want to build brand traffic, compared with finding accurate people, the rationality of crowd adaptation is the first priority at present. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The word &#8220;precision&#8221; emphasizes the transformation process in the sales circle. And our key is to combine the kinetic energy of sales and sales. So it is more urgent to find the crowd that matches the brand positioning. Of course, no matter how the external environment changes, what kind of marketing methods enterprises adopt. You can determine that technology is still the trump card of marketing. Such as technological breakthroughs such as intelligent AI, bring us more possibilities, only continuous innovation in technical means can meet our changes in the development of all marketing trends!&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sixth, &#8220;embrace emerging digital technologies to Empower Business Growth&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Corporate marketing is always varied, all walks of life, Mr. Wang Junyu, co-founder of Skyworth Automobile, talking about the automotive industry, said: &#8220;In the new energy automobile industry is generally very concerned about artificial intelligence, including autonomous driving technology and CHAT GPT. This can also be verified from the reaction of the capital market this year. And the share price related to CHAT GPT has risen sharply. Which also represents that artificial intelligence is entering a new stage. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Digitalization is an undeniable future development trend. Which is closely related to the growth of enterprises. Greatly improving the efficiency of enterprise management, saving time and cost, and generating huge driving force for enterprise growth. After the release of the epidemic, all major enterprises hope to harvest growth in the New Year. I think there are several elements that need to be possessed. The first is to have the killer consciousness. The second is to have the ability to purify oneself and absorb new technologies. The third is to be good at welcoming disruptive innovation. And the fourth is to be good at creating categories. Here, I also hope that enterprises can concentrate on these four dimensions, obtain new development under the tide of all industries, and successfully enter a new level of performance.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seventh, &#8220;embrace the new cycle, comprehensive insight into consumer irrational behavior, multi-content to reach consumers&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In the past few years, in the context of the epidemic environment, enterprises have paid more attention to the short-term market, with smooth survival as the enterprise goal. Mr. Yu Ziheng, general manager of the market of China Resources 39, said: &#8220;Now that the epidemic is fully liberalized, 2023 will surely open a new economic cycle. And we should formulate a more long-term corporate development strategy based on consumer demand.&#8221; At the operational level, we need to understand more about the irrational behavior of consumers. And consumer demand is very variable. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Consumers may enter the consumption scene with a task clue but produce diversified demands. We should understand the irrational decisions of consumers from different levels such as tasks, clues and diversified demands. Digital media interactions make it difficult to define consumer preferences in a single way. And thousands of pieces of content must now be produced to match as many individual needs as possible. At the same time, we should introduce more service experiences on the basis of multiple content formats, generate deep links with consumers, and build a virtuous circle, which is likely to win the relatively long term future!&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&#8220;Focus on the needs of post-00s users and reshape the consumer experience&#8221;<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">For the enterprise how to make the performance recover and grow rapidly after the epidemic, Mr. CIO X, a well-known beauty group, feels that the key point is secondary sales, using the accumulated customer sources in the past to let consumers buy again, or &#8220;with more&#8221; to recommend to friends around to promote sales fission. In addition to making full use of the advantages of resources. But also to enhance the competitiveness of their products and services. During the epidemic period, the consumption experience was missing to varying degrees. And after the liberalization, enterprises should be committed to reshaping the consumer experience, improving the interaction of product scenes. And making consumers feel the attractiveness of products again. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In addition, we also need to pay attention to the new growth of consumer groups &#8211; post-00s. In recent years, the post-00s have gradually become the main consumer force of many products. Their expectations for products are very different from those of the 80s and 90s. Whether it is a digital product supplier or a manufacturer that provides an ecological environment. They should pay attention to their preferences and needs. And increase the user experience friendly to them, which is the way to long-term development.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2023 The new cycle of enterprise growth is fully opened. Under the wave of industrial digitalization. The construction of a &#8220;consumer-centered&#8221; full-link integrated marketing path. 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