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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u201c<strong>\u4e2d\u56fd\u6c7d\u8f66\u8981\u2018\u8d70\u51fa\u53bb\u2019\uff0c\u5fc5\u987b\u8981\u5efa\u7acb\u9ad8\u79d1\u6280\u3001\u9ad8\u8d28\u91cf\u3001\u4f4e\u78b3\u73af\u4fdd\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4e0d\u80fd\u6210\u4e3a\u4f4e\u4ef7\u4f4e\u8d28\u7684\u4ee3\u540d\u8bcd\u3002<\/strong>\u5728\u4ea7\u4e1a\u53d8\u9769\u5347\u7ea7\u7684\u5927\u6f6e\u4e2d\u8981\u575a\u6301\u957f\u671f\u4e3b\u4e49\uff0c\u9075\u5b88\u6cd5\u5f8b\u6cd5\u89c4\uff0c\u65e2\u8981\u6709\u524d\u77bb\u6027\u7684\u6218\u7565\u5e03\u5c40\uff0c\u53c8\u8981\u6709\u5148\u4eba\u4e00\u6b65\u7684\u6280\u672f\u50a8\u5907\u4ee5\u53ca\u5e94\u5bf9\u672a\u6765\u7684\u843d\u5730\u4e3e\u63aa\u3002\u201d\u738b\u8fdc\u529b\u8bf4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p>&#8220;Blindly lowering prices will only cause the industry to lose momentum for sustainable development.&#8221; &#8220;Internal volume has become a hot word in the industry&#8221; &#8220;Export does not equal internationalization&#8221;\u2026\u2026<\/p>\n\n\n\n<p>&#8220;Price war&#8221;, &#8220;internal volume&#8221; and &#8220;new energy vehicle export&#8221; have become the hot topic of 2023 China Automobile Industry Development (TEDA) International Forum.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>How to face the car market price war? How to break through the &#8220;inside volume&#8221;? How to push Chinese car brands upward? A number of car executives gave their own answers.<\/p>\n\n\n\n<p>Source: Pexels<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The auto industry&#8217;s elimination game is accelerating<\/h3>\n\n\n\n<p>The new energy intelligent vehicle represents the future development direction of the automobile industry, and the change of technology and the innovation of business models have brought opportunities to new entrants and challenges to senior automobile companies.<\/p>\n\n\n\n<p>&#8220;With the entry and layout of many new car-making forces, the track of new energy has entered a fierce &#8216;group melee&#8217;.&#8221; Often the winner is no longer winning, the latecomers are catching up, the advantage of the front-runners is gradually increasing, the industry concentration is rapidly increasing, the polarization is increasing, and the market performance of the car companies has entered a period of turbulence and adjustment.&#8221; Lei Ping, a member of the Standing Committee of the Party Committee and deputy general manager of China First Automobile Group Co., LTD., believes that although China&#8217;s new energy vehicle market still maintains a high growth trend, the vast majority of new energy vehicle enterprises are facing an embarrassing situation of &#8220;incremental income increase without increasing profits&#8221;.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>&#8220;The knockout game in the auto industry is accelerating.&#8221; &#8220;After the Shanghai Auto Show, internal roll has become a hot word in the industry, and domestic and foreign peers generally believe that at present, the significant feature of China&#8217;s auto market is internal roll.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">In Lei Ping&#8217;s view, the essence of the internal volume is homogeneous competition, and many car companies have a single means to break the bureau<\/h4>\n\n\n\n<p>In Lei Ping&#8217;s view, the essence of the internal volume is homogeneous competition, and many car companies have a single means to break the bureau, which is through substantial price cuts, repeated price cuts, crazy price cuts, angry brush the sense of corporate existence.<\/p>\n\n\n\n<p>Xiang Xingchu, secretary of the Party Committee, chairman and general manager of Jiangqi Group Holding Company, believes that the price war is becoming increasingly fierce, and the industry volume is intensified mainly due to the short-term growth limitation of the industry scale, product homogenization supply, overcapacity and other factors. This kind of pain is normal in the transition period of industrial development, he said.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>&#8220;The next 3-5 years will be very &#8216;volume&#8217;, the multi-force competition triggered the scale of the game and the elimination of the intertwined, and the intertwined behind will make the competitiveness of the product has been significantly improved.&#8221; Deep blue automobile technology Co., Ltd. CEO Deng Chenghao judgment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Car companies should open up cooperation and cross-border integration<\/h3>\n\n\n\n<p>In the face of the increasingly &#8220;volume&#8221; automobile market, how to build new advantages in industrial development?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Lei Ping pointed out that the automotive industry should return to the essence of manufacturing and create good products that truly meet the needs of users. At the same time, automobile companies should pay more attention to the changes in the needs of users and consumers and the needs of use scenarios. It is necessary to adhere to the user as the center, start from the real user needs, start from the real use scenario, and break through the traditional boundaries and creative needs with technological innovation. <\/p>\n\n\n\n<p>Reject the ineffective stacking of complex redundant functions, and do a good job in the division of labor and cooperation between common technologies and individual technologies. In terms of safety, health and environmental protection and other basic requirements, increase research and development strength, increase industry cooperation, and share research results. In order to meet the differentiated needs of consumers, meet the use requirements in specific scenarios, meet special consumption preferences, etc., to create products, services and experiences with strong user perception and excellent value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Xiang Xingchu believes that under the general trend of the rapid development of electrification and intelligence<\/h4>\n\n\n\n<p>Xiang Xingchu believes that under the general trend of the rapid development of electrification and intelligence, the power of market and technology is promoting the reconstruction of industrial boundaries, and the industrial chain of intelligent new energy vehicles covers software, hardware, communication, system integration and other fields. &#8220;This is not an industry, an auto company alone can complete this round of multi-technology integration development transformation, but the need for open cooperation, cross-border integration, which is the only way for the development of the auto industry.&#8221;<\/p>\n\n\n\n<p>In the view of He Xianqing, deputy general manager of Guangzhou Automobile Group Co., LTD. &#8220;In order to achieve high-quality development of China&#8217;s automobile industry. It is necessary for the government and relevant parties of enterprises to make joint efforts in three aspects:. Scientific and technological innovation, industrial system strength and brand improvement.&#8221; He Xianqing suggested that we should pay attention to the field of scientific and technological innovation. And continue to improve the system construction of the industrial chain, in addition, we also need to refresh the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Establish a high-tech high quality brand image<\/h3>\n\n\n\n<p>&#8220;Going to sea&#8221; is also a hot word in the auto industry this year.<\/p>\n\n\n\n<p>&#8220;Internationalization is the only way for Chinese brands to go up, but &#8216;export&#8217; does not mean internationalization.&#8221; Lei Ping said that at present, after years of development, Chinese brand cars have made great progress in appearance design, product quality management and control system, supply chain management, supply chain quality and efficiency, service system development and innovation. The comprehensive competitive strength of the product has been greatly improved, and the conditions for &#8220;riding the wind and waves&#8221; have been met.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>However, in Lei Ping&#8217;s view, if Chinese brands want to achieve a real rise. They must firmly grasp the development opportunities of diversification, high-end and electrification of overseas market demand, respect each other and grow together, refuse to slander each other, refuse to &#8220;suicidal&#8221; low-price competition, refuse to be irresponsible to user car services. And work together to cultivate and care for Chinese car brands and enhance brand reputation. To be a responsible Chinese auto company. And jointly promote the Chinese auto industry to go out, go in and go up.<\/p>\n\n\n\n<p>Wang Yuanli, CTO of Great Wall Motor Co., Ltd. is also full of expectations for the international market. He said, &#8220;At present, with the rapid development of new energy vehicles. We have ushered in a turning point of historical opportunity. In July this year, China&#8217;s new energy vehicle penetration rate has reached 36.1%, leading the world. In addition to the EU&#8217;s penetration rate of about 20%. Other countries are below 10%, the development is slightly slow. Leveraging the differentiated competitive advantages of smart new energy products. We have a good chance to succeed in the international market.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">However, Chinese cars are also facing a serious test. <\/h4>\n\n\n\n<p>For example, some countries have developed strict legal restrictions. In particular, the EU recently began to implement the &#8220;EU battery and Waste battery Regulation&#8221;,. The battery passport requirements for Chinese enterprises to enter the EU increased the threshold. And the carbon footprint traceability will lead to further export difficulties.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>In addition to the regulatory dimension, China&#8217;s local products also have to meet the needs of different regions, cultures, driving habits and other scenarios, and it is not easy to go to sea. In this regard, Wang Yuanli said that in the face of more stringent regulatory challenges in the future. In order to better meet the requirements of products going to sea. Chinese automobiles need to have the ability of full stack self-research and grasp the core technology in order to break through technical barriers and solve the &#8220;jam neck&#8221; problem.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION\uff08CXO\u8054\u76df\uff09\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>&#8220;If Chinese cars want to &#8216;go out&#8217;, they must establish a high-tech, high-quality, low-carbon and environmental protection brand image, and cannot become synonymous with low price and low quality.&#8221; In the tide of industrial transformation and upgrading. We must adhere to long-term doctrine, abide by laws and regulations, and have a forward-looking strategic layout. 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