\u9996\u5148\u6211\u4eec\u5148\u8bf4\u8bf4\u8499\u725b\u5176\u5b9e\u6700\u8fd1\u505a\u4e86\u4e00\u4e2a\u53eb\u505a2025\u5e74\u65b0\u8499\u725bFIRST\u6218\u7565\u7684\u4e00\u4e2a\u6a21\u578b\uff0c\u8fd9\u4e2a\u65b0\u6a21\u578b\u5c31\u662f\u8bf4\u52302025\u5e74\u7684\u65f6\u5019\u6211\u4eec\u8981\u518d\u521b\u4e00\u4e2a\u65b0\u8499\u725b\u3002First\u662f\u4e94\u4e2a\u5b57\u6bcd\u7684\u62fc\u63a5\uff1a\u6d88\u8d39\u8005\u81f3\u7231(First-Choice)\u3001\u5177\u6709\u56fd\u9645\u5316\u590d\u5236\u80fd\u529b(International)\u3001\u66f4\u5177\u8d23\u4efb\u611f(Responsibility)\u3001\u6587\u5316\u57fa\u56e0\u5f3a\u5927(Spirit)\u548c\u6570\u667a\u5316(Technology)\u3002<\/strong>\u6211\u4eec\u6765\u770b\u770b\u8fd9\u4e94\u4e2a\u5b57\u6bcd\u5404\u81ea\u4ee3\u8868\u4ec0\u4e48\u610f\u601d\u3002<\/p>\n\n\n\n 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Choice\u662f\u9700\u8981\u6211\u4eec\u521b\u65b0\u8fed\u4ee3\u3001\u54c1\u724c\u63d0\u5347\u7684\u4ef7\u503c\u8ba4\u540c\u3002\u7b2c\u4e8c\u4e2a\u662f\u62e5\u6709\u5f3a\u5927\u7684\u6587\u5316\u57fa\u56e0\u3002\u8fd9\u4ef6\u4e8b\u60c5\u4e0a\uff0c\u6211\u4eec\u7684\u4f7f\u547d\u3001\u613f\u666f\u548c\u4ef7\u503c\u89c2\u8981\u5f3a\u5927\u5730\u690d\u6839\u4e8e\u8499\u725b\u4eba\u7684\u57fa\u56e0\u3002\u66f4\u5177\u8d23\u4efb\u611f\u7684\u8499\u725b\u662f\u6307\u516c\u53f8\u516c\u76ca\u3001\u4f01\u4e1a\u5f62\u8c61\u3001\u4f01\u4e1a\u7684\u793e\u4f1a\u8d23\u4efb\u3002\u6570\u667a\u5316\u7684\u8499\u725b\u662f\u5177\u6709\u56fd\u9645\u5316\u3001\u5177\u6709\u53ef\u590d\u5236\u80fd\u529b\u7684\u8499\u725b\u3002<\/strong><\/p>\n\n\n\n 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\u8499\u725b\u6700\u8fd1\u5728\u505a\u5404\u79cd\u7c7b\u578b\u7684\u521b\u65b0\u5927\u8d5b\uff0c\u5305\u62ec\u6211\u4eec\u5728\u53cc\u5341\u4e00\u7684\u65f6\u5019\u63a8\u51fa\u4e86\u725b\u5ba2\u677e\u7684\u521b\u65b0\u5927\u8d5b\uff0c\u8fd9\u4e2a\u5927\u8d5b\u5176\u5b9e\u6211\u4eec\u662f\u7528\u547d\u9898\u4f5c\u6587\u7684\u65b9\u5f0f\uff0c\u53d1\u5e03\u4e86\u4e09\u4e2a\u8d5b\u9053\uff1a\u667a\u6167\u7267\u573a\u3001\u667a\u6167\u96f6\u552e\u3001\u5927\u5065\u5eb7\uff0c\u6211\u4eec\u5411\u5168\u793e\u4f1a\u5305\u62ec\u5168\u7403\u53d1\u51fa\u6bd4\u6b66\u62db\u4eb2\u8fd9\u6837\u7684\u5f62\u5f0f\uff0c\u5f15\u5165\u5404\u79cd\u751f\u6001\u4f19\u4f34\u3001\u72ec\u89d2\u517d\u516c\u53f8\u3001\u6b63\u5728\u521b\u4e1a\u7684\u56e2\u961f\uff0c\u6211\u4eec\u4f1a\u7528\u4e00\u4e9b\u9879\u76ee\u7684\u5408\u4f5c\uff0c\u6216\u8005\u8d44\u672c\u7684\u6295\u5165\uff0c\u6216\u8005\u4eba\u624d\u7684\u62db\u52df\u7b49\u7b49\u591a\u79cd\u65b9\u5f0f\uff0c\u8ba9\u6574\u4e2a\u54b1\u4eec\u7684\u751f\u6001\u5408\u4f5c\u4f19\u4f34\u8ddf\u8499\u725b\u5171\u521b\u5171\u8d62\uff0c\u7136\u540e\u5171\u540c\u6765\u6253\u9020\u6211\u4eec\u7684\u6570\u5b57\u4e73\u4e1a\uff0c\u4e3a\u4e2d\u56fd\u4e73\u4e1a\u7684\u6570\u5b57\u5316\u505a\u51fa\u8499\u725b\u5e94\u6709\u7684\u8d21\u732e\uff0c\u540c\u65f6\u4e5f\u4e3a\u6253\u9020\u65b0\u8499\u725b\u505a\u51fa\u8d21\u732e\u3002<\/p>\n\n\n\n \u56e0\u4e3a\u65f6\u95f4\u7684\u5173\u7cfb\uff0c\u4eca\u5929\u7684\u5206\u4eab\u4e5f\u53ea\u80fd\u5230\u8fd9\u513f\u3002<\/p>\n\n\n\n Mengniu Group in fact, we are more understand, I will not introduce here. Today, I would like to share with you the digital transformation process of Mengniu.<\/p>\n\n\n\n FIRST of all, let’s talk about Mengniu. In fact, Mengniu recently made a model called the New Mengniu First Strategy in 2025. The new model means that we will create a new Mengniu in 2025. First is a patchwork of five letters: “First-choice”, “International”, “Responsibility”, “Spirit” and “Technology”. Let’s see what each of these letters means.<\/p>\n\n\n\n In 2025, the new Mengniu is not only about doubling revenue and profit, but more importantly, by 2025, our Mengniu will be a more valuable and sustainable Mengniu. We will have some new looks and new playing methods, and there will be some updated ecology, such a new Mengniu.<\/p>\n\n\n\n The First model is mentioned in this article, which is loved by consumers. In other words, the First Choice of consumers is the value identification that requires our innovation and iteration and brand promotion. The second is having a strong meme. In this case, our mission, vision and values are strongly rooted in the Mengniu people’s DNA. More responsible Mengniu refers to the company’s public welfare, corporate image, corporate social responsibility. Intelligent Mengniu is an internationalized and replicable Mengniu.<\/p>\n\n\n\n The beloved Mengniu of consumers means that Mengniu will change from the original product-centered to consumer-centered, which means that we may have focused on sales volume, transaction volume and market share in the past. In the future, we will pay attention to the mind of consumers and the journey of consumers to see at what stage Mengniu can go deep into. We need to look at data and business insights, we need to market with new media, new ways of playing, we need to move from a transactional orientation to a long-term relationship orientation. Consumer feedback will guide Mengniu all business actions. So it’s all about consumer data insight. So the digital transformation is Mengniu can become a consumer love a key guarantee factor.<\/p>\n\n\n\n Second, in order to win in the global layout, it is very important that the digital platform should be able to copy, to be able to reuse as soon as possible, to Mengniu’s leading advantage of supply chain, brand, talent, model and so on, to be able to use digital means as soon as possible to copy to the world. Therefore, Mengniu has the ability of internationalization and needs the support of digital platform.<\/p>\n\n\n\n Third, we all know that recently we are concerned about “double carbon”, carbon peak, carbon neutral and so on, Mengniu has taken the lead in this matter. At the same time, Mengniu is also a company concerned with social responsibility and public welfare. To achieve good business, Mengniu must be green and sustainable, which needs the support of science and technology. So digital and green technology is also an important means to support Mengniu to be more responsible.<\/p>\n\n\n\n Fourth, powerful memes, we say drip nutrition, bloom every life. This is Mengniu’s manifesto to become a technology company focusing on personalized nutrition and health. In order to achieve personalized nutrition and health, first of all, we should have an insight into the individuation of consumers, followed by high-tech platforms and so on. Therefore, from this powerful cultural gene, we mentioned the drip nutrition blooming every life, mentioned the consumer first as our core value, etc., these also need to be supported by digital transformation. Reshaping culture and leading change is now an important mission for group management.<\/p>\n\n\n\n Fifth, finally we look at technology, not to mention the digital Mengniu. What we can do in digital transformation is not only to support the digital improvement of the original business, but more importantly, we can support Mengniu to expand the boundary limit and break through the limitations, so as to upgrade Mengniu’s business model.<\/p>\n\n\n\n After completing the cultural transformation or drawing the digital strategic blueprint of Mengniu, we also made a top-level design, the digital top-level design of the pyramid. First of all, we need to have a high-dimensional business strategy. In the business strategy, in fact, we also set a goal, that is, Mengniu will become the Tesla of the dairy industry. It means high technology, it means algorithms, it means automated decision-making.<\/p>\n\n\n\n At the same time, we have also formulated the key path and strategy for the digital transformation of Mengniu. In fact, the key path we will divide the future development of Mengniu into three curves, namely the first curve, the second curve and the third curve to do the digital transformation of Mengniu. In the future, we will say that creating a new Mengniu will not simply expand the scale of the original business. And more importantly we have to have a second curve and a third curve.<\/p>\n\n\n\n What is the underlying capability that we must build? Through the use of digital technology, the intensity of our digital technology is increasing, the density of our high-tech talents is increasing, and our multi-dimensional business model, that is, we say the three waves of the business model, and then to achieve the business development of Mengniu Gaowei such a strategy.<\/p>\n\n\n\n Let’s take a look at what we mean by three waves. The first curve is to focus on the old core business. We want to take the old core business digital to the extreme. The second curve is to combine some of the advantages of the original traditional business with the advantages of our supply chain and brand, etc., to carry out fractal innovation in the adjacent business, so as to support the rapid launch of the adjacent innovative business.<\/p>\n\n\n\n What’s the third curve? The third curve is the personalized nutrition and health we just mentioned. Mengniu must use high technology, focusing on those disruptive biotechnology, biosynthesis technology and so on, so that the business boundary of Mengniu can be expanded infinitely. So this is Mengniu’s digital transformation of three waves superimposed.<\/p>\n\n\n\n Mengniu has been holding various kinds of innovation contests recently, including the Niukesong Innovation Contest we launched on Nov 11. In this contest, we published three tracks in the way of proposition composition: Smart ranch, smart retail, big health, we send out a competition to the whole society, including the whole world, and introduce a variety of ecological partners, unicorn companies, start-up teams, we will use some project cooperation, capital investment, or talent recruitment and other ways, so that the whole of our ecological partners and Mengniu create a win-win situation. Then we will work together to build our digital dairy industry, and make our due contribution to the digitalization of China’s dairy industry, as well as to build a new Mengniu.<\/p>\n\n\n\n Due to time, today’s sharing can only stop here. <\/p>\n\n\n\n \u672c\u6587\u7531CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09\u8f6c\u8f7d\u800c\u6210\uff0c\u6765\u6e90\u4e8e\u7f51\u7edc\uff1b\u7f16\u8f91\/\u7ffb\u8bd1\uff1aCXO UNIONCXO\u8054\u76df\u5c0fC\u3002<\/p>\n\n\n\n \u5982\u9700\u52a0\u5165CXO UNION\uff08CXO\u8054\u76df\uff09\u9ad8\u7ba1\u793e\u7fa4\uff0c\u8bf7\u8054\u7cfb\u793e\u7fa4\u5c0f\u4f19\u4f34\u54e6~<\/p>\n\n\n\n \u514d\u8d23\u58f0\u660e: \u672c\u7f51\u7ad9(http:\/\/www.cxounion.cn\/)\u5185\u5bb9\u4e3b\u8981\u6765\u81ea\u539f\u521b\u3001\u5408\u4f5c\u5a92\u4f53\u4f9b\u7a3f\u548c\u7b2c\u4e09\u65b9\u6295\u7a3f\uff0c\u51e1\u5728\u672c\u7f51\u7ad9\u51fa\u73b0\u7684\u4fe1\u606f\uff0c\u5747\u4ec5\u4f9b\u53c2\u8003\u3002\u672c\u7f51\u7ad9\u5c06\u5c3d\u529b\u786e\u4fdd\u6240\u63d0\u4f9b\u4fe1\u606f\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u4f46\u4e0d\u4fdd\u8bc1\u6709\u5173\u8d44\u6599\u7684\u51c6\u786e\u6027\u53ca\u53ef\u9760\u6027\uff0c\u8bfb\u8005\u5728\u4f7f\u7528\u524d\u8bf7\u8fdb\u4e00\u6b65\u6838\u5b9e\uff0c\u5e76\u5bf9\u4efb\u4f55\u81ea\u4e3b\u51b3\u5b9a\u7684\u884c\u4e3a\u8d1f\u8d23\u3002\u672c\u7f51\u7ad9\u5bf9\u6709\u5173\u8d44\u6599\u6240\u5f15\u81f4\u7684\u9519\u8bef\u3001\u4e0d\u786e\u6216\u9057\u6f0f\uff0c\u6982\u4e0d\u8d1f\u4efb\u4f55\u6cd5\u5f8b\u8d23\u4efb\u3002<\/p>\n\n\n\n \u672c\u7f51\u7ad9\u520a\u8f7d\u7684\u6240\u6709\u5185\u5bb9(\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u6587\u5b57\u3001\u56fe\u7247\u3001LOGO\u3001\u97f3\u9891\u3001\u89c6\u9891\u3001\u8f6f\u4ef6\u3001\u7a0b\u5e8f\u7b49) \u7248\u6743\u5f52\u539f\u4f5c\u8005\u6240\u6709\u3002\u4efb\u4f55\u5355\u4f4d\u6216\u4e2a\u4eba\u8ba4\u4e3a\u672c\u7f51\u7ad9\u4e2d\u7684\u5185\u5bb9\u53ef\u80fd\u6d89\u5acc\u4fb5\u72af\u5176\u77e5\u8bc6\u4ea7\u6743\u6216\u5b58\u5728\u4e0d\u5b9e\u5185\u5bb9\u65f6\uff0c\u8bf7\u53ca\u65f6\u901a\u77e5\u672c\u7ad9\uff0c\u4e88\u4ee5\u5220\u9664\u3002<\/p>\n","protected":false},"excerpt":{"rendered":" 2025\u5e74\u65b0\u8499\u725bFIRST\u6218\u7565\u7684\u4e00\u4e2a\u6a21\u578b\uff0c\u6d88\u8d39\u8005\u81f3\u7231(First-Choice)\u3001\u5177\u6709\u56fd\u9645\u5316\u590d\u5236\u80fd\u529b(International)\u3001\u66f4\u5177\u8d23\u4efb\u611f(Responsibility)\u3001\u6587\u5316\u57fa\u56e0\u5f3a\u5927(Spirit)\u548c\u6570\u667a\u5316(Technology)\u3002<\/p>\n","protected":false},"author":1,"featured_media":175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,31,13],"tags":[25],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdo","category-cxo","category-viewpoint","tag-25"],"_links":{"self":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":2,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":200,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/posts\/91\/revisions\/200"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media\/175"}],"wp:attachment":[{"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cxounion.cn\/index.php\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u4e8c\u3001\u6d88\u8d39\u8005\u631a\u7231\u7684\u8499\u725b\u662f\u8bf4\u8499\u725b\u5c06\u4ece\u539f\u6765\u7684\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\uff0c\u8f6c\u5411\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3<\/strong><\/h2>\n\n\n\n
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