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class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/www.szhzxw.cn\/wp-content\/uploads\/2023\/09\/\u56fe\u7247-480.png\" alt=\"\" class=\"wp-image-23181\"\/><\/figure>\n\n\n\n<p>\u7528\u901a\u4fd7\u7684\u4f8b\u5b50\u6765\u8bb2\uff0c\u5047\u8bbe\u6211\u4eec\u9500\u552e\u4e00\u53f0\u7535\u996d\u7172\uff0c\u8fd9\u6837\u4e00\u4e2a\u4f53\u79ef\u5927\u5c0f\u7684\u7535\u996d\u7172\uff0c\u5728\u8fc7\u53bb\u6211\u4eec\u8981\u901a\u8fc7\u4ee3\u7406\u5546\u3001\u5206\u9500\u5546\u5230\u96f6\u552e\u5546\uff0c\u5c42\u5c42\u5206\u9500\uff0c\u4ed3\u5e93\u7684\u7269\u7406\u8f6c\u79fb\u4e86\u5f88\u591a\u6b21\uff0c\u4e03\u6b21\u516b\u6b21\u8fd9\u6837\u7684\uff0c\u8fd0\u5230\u5404\u4e2a\u7701\uff0c\u662f\u5427\uff1f\u6b66\u6c49\u3001\u957f\u6c99\u751a\u81f3\u54c8\u5c14\u6ee8\uff0c\u518d\u5f80\u4e0b\u9762\u6bcf\u4e2a\u5e02\u8fd8\u6709\u4ed3\u5e93\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u4eca\u5929\u7684\u8fd9\u4e2a\u65f6\u4ee3\u5f88\u7b80\u5355\uff0c\u4e00\u4e2a\u7535\u996d\u7172\u4ece\u5de5\u5382\uff0c\u4e5f\u5c31\u662f\u4ece\u7f8e\u7684\u5230\u6d88\u8d39\u8005\u624b\u4e2d\uff0c\u771f\u6b63\u7684\u6210\u672c\u662f\u591a\u5c11\uff1f10\u5757\u94b1\u4eba\u6c11\u5e01\uff0c\u4e3a\u4ec0\u4e48\u5462\uff1f\u5b83\u53ef\u4ee5\u4e00\u4ef610\u5757\u94b1\u53d1\u5230\u5168\u4e2d\u56fd\u5404\u4e2a\u5730\u65b9\u3002<\/p>\n\n\n\n<p><strong>\u6211\u7528\u8fd9\u4e2a\u4f8b\u5b50\u5c31\u662f\u8bf4\u6211\u4eec\u5fc5\u987b\u8981\u628a\u6574\u4e2a\u7684\u94fe\u6761\u8981\u53d8\u77ed\uff0c\u6240\u4ee5\u6211\u4eec\u63a8\u51fa\u4e86\u8fd9\u4e2a\u7f8e\u8425\u9500\u5e73\u53f0\u3002<\/strong>\u57fa\u672c\u4e0a\u73b0\u5728\u5df2\u7ecf\u505a\u5230\u4e86\uff0c\u5728\u5168\u4e2d\u56fd\u4efb\u4f55\u5730\u65b9\uff0c\u6211\u4eec\u53ef\u4ee5\u505a\u5230\u4eba\u4e0d\u89c1\u4eba\u7684\u4ea4\u6613\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\u4efb\u4f55\u7684\u96f6\u552e\u5546\u8981\u8ddf\u7f8e\u7684\u505a\u751f\u610f\uff0c\u4ed6\u4e0d\u7528\u8ba4\u8bc6\u7f8e\u7684\u4eba\uff0c\u4e5f\u4e0d\u7528\u6253\u4ea4\u9053\uff0c\u4e5f\u4e0d\u7528\u5bf9\u8d26\uff0c\u4f60\u5c31\u5728\u7f8e\u8425\u9500\u5e73\u53f0\u4e0a\u5b8c\u6210\u6240\u6709\u7684\u8fd9\u4e2a\u4ea4\u6613\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO 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class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/www.szhzxw.cn\/wp-content\/uploads\/2023\/09\/\u56fe\u7247-481.png\" alt=\"\" class=\"wp-image-23182\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e2a\u91cc\u9762\u6709\u5f88\u591a\u8fd9\u4e2a\u6570\u636e\uff0c\u6bd4\u5982\u8bf4\u7528\u6237\u67094.8\u4ebf\u4e86\uff0c\u4f1a\u5458\u6709\u4e00\u4ebf\u591a\uff0c\u6709\u8fd9\u4e48\u591a\u7684\u95e8\u5e97\uff0c\u8fd8\u6709\u8fd9\u4e48\u591a\u7684\u5728\u7ebf\u8bbe\u5907\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\u8fd9\u4e2a\u4e5f\u8981\u4e00\u53e5\u901a\u4fd7\u7684\u8bdd\u8bb2\uff0c\u5c31\u662f\u5728\u6574\u4e2a\u8ddf\u7528\u6237\u6c9f\u901a\u7684\u6240\u6709\u7684\u73af\u8282\u4e0a\uff0c\u672a\u6765\u6211\u4eec\u90fd\u8981\u505a\u5230\u7528\u6237\u5728\u624b\u673a\u4e0a\u4e00\u952e\u89e3\u51b3\u6240\u6709\u95ee\u9898\uff0c\u4ed6\u4e0d\u7528\u53bb\u8bf4\u4e00\u53e5\u8bdd\u3002\u4e5f\u4e0d\u8981\u8ddf\u4efb\u4f55\u4e00\u4e2a\u4eba\u53bb\u6c9f\u901a\uff0c\u5c31\u662f\u5728\u624b\u673a\u4e0a\u4e00\u952e\u89e3\u51b3\u3002\u73b0\u5728\u6211\u4eec\u6b63\u5728\u6253\u901a\u8fd9\u4e2a\u73af\u8282\uff0c\u8fd9\u662f\u6700\u540e\u7684\u4e34\u95e8\u4e00\u811a\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u56fd\u5185\u6709\u4e00\u4e9b\u4f01\u4e1a\u5728\u505a\u6d88\u8d39\u54c1\u90fd\u505a\u5f97\u975e\u5e38\u597d\u7684\uff0c\u5728DTC\u4e0a\u3002\u6bd4\u5982\u8bf4\u8fd9\u4e2a\u56fd\u5916\u4e5f\u6709\uff0c\u6bd4\u5982\u8fd9\u4e2a\u8010\u514b\u505a\u5f97\u975e\u5e38\u597d\uff0c\u6211\u4eec\u8981\u5b66\u4e60\u5b83\u7684\u4e00\u4e9b\u597d\u7684\u65b9\u6cd5\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO 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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p><strong>\u7269\u6d41\u3002<\/strong>\u5927\u5bb6\u77e5\u9053\u4e2d\u56fd\u5236\u9020\u4f01\u4e1a\u4ee5\u524d\u90fd\u662f\u8981\u81ea\u5df1\u641e\u7269\u6d41\uff0c\u90a3\u4e48\u540e\u6765\u968f\u7740\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u4e13\u4e1a\u5316\u7684\u53d1\u5c55\uff0c\u5927\u5bb6\u90fd\u77e5\u9053\u4e13\u4e1a\u5316\u662f\u6548\u7387\u6700\u9ad8\u7684\uff0c\u6210\u672c\u6700\u4f4e\u7684\u3002\u90a3\u4e48\u540e\u6765\u6211\u4eec\u4e5f\u8fd0\u7528\u6570\u5b57\u5316\u7684\u6280\u672f\u3001\u601d\u7ef4\u548c\u65b9\u6cd5\u6765\u5b75\u5316\u7684\u8fd9\u6837\u4e00\u4e2a\u4f01\u4e1a\uff0c\u53eb\u5b89\u5f97\u667a\u8054\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/www.szhzxw.cn\/wp-content\/uploads\/2023\/09\/\u56fe\u7247-485.png\" alt=\"\" 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class=\"wp-image-23190\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\u7f8e\u7684\u96c6\u56e2\u5b9e\u884c\u4e86\u7edf\u4e00\u7684\u6570\u5b57\u5316\u5e95\u5ea7\uff0c\u6210\u7acb\u4e86\u4e24\u4e2a\u7814\u7a76\u673a\u6784\uff0c\u4e00\u4e2a\u662f\u53eb\u96c6\u56e2AI\u521b\u65b0\u4e2d\u5fc3\uff0c\u5b83\u5b9e\u9645\u4e0a\u662f\u4e00\u4e2a\u7814\u7a76\u673a\u6784\u3002\u53e6\u5916\u4e00\u4e2a\u53eb\u8f6f\u4ef6\u5de5\u7a0b\u9662\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e24\u4e2a\u7814\u7a76\u673a\u6784\u6709\u975e\u5e38\u591a\u7684\u4eba\uff0c\u5b83\u4e3b\u8981\u662f\u7814\u7a76\u5f00\u53d1\u6211\u4eec\u6570\u5b57\u5316\u7684\u6280\u672f\u548c\u5e95\u5ea7\u3002\u90a3\u4e48\u4e0b\u9762\u5217\u7684\u6240\u6709\u7684\u8fd9\u4e9b\u8f6f\u4ef6\u90fd\u662f\u7f8e\u7684\u81ea\u4e3b\u5f00\u53d1\uff0c\u7136\u540e\u5f00\u53d1\u7684\u8fd9\u4e9b\u7cfb\u7edf\u8fd0\u7528\u5230\u5bb6\u7535\u4e1a\u52a1\u3001\u697c\u5b87\u4e1a\u52a1\uff0c\u667a\u80fd\u5236\u9020\u3001\u667a\u6167\u80fd\u6e90\u3001\u667a\u80fd\u7269\u6d41\u3001\u667a\u80fd\u533b\u7597\u7b49\uff0c\u5728\u4e0d\u540c\u7684\u884c\u4e1a\u4e0a\u90fd\u53ef\u4ee5\u5e94\u7528\u3002<\/p>\n\n\n\n<p>\u53bb\u5e74\u5e74\u521d\uff0c\u5c31\u662f2022\u5e74\u7684\u5e74\u521d\uff0c\u6211\u4eec\u53d1\u5e03\u4e86\u4e00\u4e2a\u53eb\u6570\u5b57\u7f8e\u76842025\u7684\u4e00\u4e2a\u89c4\u5212\u3002\u6211\u521a\u624d\u8bb2\u6211\u4eec\u73b0\u5728\u9047\u5230\u5f88\u591a\u7684\u56f0\u96be\uff0c\u4e5f\u9762\u4e34\u5f88\u591a\u7684\u8fd9\u4e2a\u6311\u6218\uff0c\u4f46\u662f\u8fd9\u4e2a\u65b9\u5411\u662f\u575a\u5b9a\u4e0d\u79fb\u7684\u3002<\/p>\n\n\n\n<p>\u5341\u5e74\u8fc7\u7a0b\u5f53\u4e2d\u8fd9\u4e2a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u4f53\u4f1a\uff0c\u4e00\u5f00\u59cb\u6211\u4eec\u662f\u4e3a\u4e86\u4e00\u81f4\u6027\uff0c\u4f46\u540e\u6765\u53d1\u73b0\u964d\u672c\u6210\u6548\u7684\u6548\u679c\u975e\u5e38\u597d\uff0c\u7136\u540e\u5c1d\u5230\u4e86\u751c\u5934\uff0c\u5c31\u8fdb\u4e00\u6b65\u52a0\u5927\u6295\u5165\u3002<strong>\u52a0\u5927\u6295\u5165\u540e\u6765\u5bf9\u505a\u751f\u610f\u7684\u65b9\u6cd5\u53d1\u751f\u4e86\u6539\u53d8\uff0c\u5bf9\u5546\u4e1a\u7684\u6a21\u5f0f\u4e5f\u5e26\u6765\u4e86\u4e00\u4e9b\u53d8\u5316\uff0c\u6211\u4eec\u5458\u5de5\u7684\u5de5\u4f5c\u65b9\u6cd5\u53d1\u751f\u4e86\u6839\u672c\u6027\u7684\u53d8\u5316\u3002<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>\u6240\u4ee5\u5f52\u7eb3\u8d77\u6765\uff0c\u6211\u4eec\u81ea\u8eab\u7684\u4f53\u4f1a\uff0c\u901a\u4fd7\u7684\u8bb2\uff0c\u5c31\u662f\u8fd9\u6837\u4e00\u4e9b\u57fa\u672c\u7684\u5de5\u5177\uff0c\u6bd4\u5982\u8bf4\u8f6f\u4ef6\u3001\u6570\u636e\u3001\u7b97\u529b\u7b97\u6cd5\uff0c\u6700\u57fa\u672c\u7684\u5de5\u5177\u88ab\u6211\u4eec\u638c\u63e1\u4e86\u4e4b\u540e\uff0c\u6211\u4eec\u5bf9\u4f01\u4e1a\u7684\u5168\u4ef7\u503c\u94fe\u8fdb\u884c\u4e86\u7cfb\u7edf\u7684\u6539\u9020\uff0c\u5c31\u662f\u6211\u4eec\u7ecf\u5e38\u8bb2\u7684\u8fd9\u79cd\u6570\u5b57\u4e16\u754c\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u5bf9\u4e0a\u6e38\u3001\u4e0b\u6e38\u8fdb\u884c\u4e86\u5168\u9762\u7684\u6539\u9020\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\u6211\u4eec\u8981\u7ee7\u7eed\u8fd0\u7528\u8fd9\u4e9b\u5de5\u5177\uff0c\u53bb\u53d1\u6325\u66f4\u591a\u7684\u8fd9\u79cd\u6570\u5b57\u601d\u7ef4\u521b\u65b0\u80fd\u529b\uff0c\u53bb\u6539\u9020\u6211\u4eec\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u6240\u4ee5\u7a7a\u95f4\u975e\u5e38\u5de8\u5927\u3002\u8fd9\u4e5f\u662f\u6211\u4eec\u4e00\u5e74\u8981\u6295\u5165\u63a5\u8fd130\u4ebf\u4eba\u6c11\u5e01\u7684\u539f\u56e0\u6240\u5728\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u4e48\u6211\u4eec\u672a\u6765\u8861\u91cf\u6570\u5b57\u7f8e\u76842025\u7684\u4e94\u4e2a\u6807\u51c6\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/www.szhzxw.cn\/wp-content\/uploads\/2023\/09\/\u56fe\u7247-490.png\" alt=\"\" class=\"wp-image-23191\"\/><\/figure>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\u5c31\u662f\u4e1a\u52a1\u6570\u5b57\u5316\uff0c\u5c31\u662f\u6211\u4eec\u5168\u5bb6\u6218\u7565100%\u7684\u6570\u5b57\u5316\uff0c\u5c31\u662f\u65e0\u7f1d\u8854\u63a5\uff0c\u5168\u57df\u7684\u7aef\u5230\u7aef\uff0c\u4e00\u70b9\u7f1d\u9699\u90fd\u6ca1\u6709\u3002\u7b2c\u4e8c\u4e2a\u5c31\u662f\u6570\u636e\u7684\u4e1a\u52a1\u5316\uff0c\u8fd9\u4f1a\u5bf9\u6211\u4eec\u4e1a\u52a1\u7684\u589e\u957f\u4e0e\u5546\u4e1a\u6a21\u5f0f\u7684\u6539\u53d8\u5e26\u6765\u63a8\u52a8\u3002\u90a3\u4e48\u6570\u5b57\u6280\u672f\u8981\u5efa\u7acb\u884c\u4e1a\u9886\u5148\u4f18\u52bf\uff0c\u4e24\u5927\u7814\u7a76\u673a\u6784\u8981\u8fdb\u4e00\u6b65\u52a0\u5927\u6295\u5165\u7814\u7a76\u6570\u5b57\u6280\u672f\u3002\u7136\u540e\u540e\u9762\u5c31\u662f\u667a\u80fd\u5bb6\u5c45\u548c\u6570\u5b57\u521b\u65b0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p>Now that we have entered the 3.0 stage of digitization, it will take about ten years, and I will report and share with you the process of this decade. So Midea now has five business segments:<\/p>\n\n\n\n<p>The first sector is what we all know, our business, is home appliances. The middle three blocks in the back are ToB business, all related to ToB. The first is the ToC of being a consumer.<\/p>\n\n\n\n<p>So ToC and ToB, these four sectors of business, in the past decade, are our synchronous digital transformation. The last innovative business is some of the businesses that have been incubated and innovated by our digital practices over the course of the decade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The core of our enterprise development is the four main axes.<\/h3>\n\n\n\n<p>A red flower is the core of scientific and technological leadership. The following three green leaves, two of which are very closely related to digitalization. One is this number intelligence drive, that is, the &#8220;data-driven, intelligent operation&#8221; just mentioned.<\/p>\n\n\n\n<p>This user direct, is one of the biggest challenges we now face, is the final digital door kick, just like we play football, the back field, the midfield has fallen a lot, now the key is to shoot.<\/p>\n\n\n\n<p>This user direct is the biggest challenge facing China&#8217;s manufacturing industry, especially the consumer manufacturing industry, is that we are too far away from the user, you do not understand the user&#8217;s needs, you do not know what the user is thinking. It can also be said that the fundamental of all application innovation of Chinese consumer enterprises is to understand the user. But we still have a long way to go.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>So in the last decade, this digital transformation drive, we are now on the whole, but at the beginning we didn&#8217;t know it was digital transformation. We just do information consistency and so on. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Looking back, there are three main benefits of digitalization:<\/h3>\n\n\n\n<p>One is the way we do business. That is, our approach to business has changed, completely different from the past.<\/p>\n\n\n\n<p>The second is our business model. Popular point is that we used to sell a single product, or sell a hardware, then with the digital drive, we master these digital technologies, tools and methods, we now sell an integrated solution, or integrate several products to provide a local, a certain link of some solutions.<\/p>\n\n\n\n<p>The third is the mode of work. That is, all our employees, upstream and downstream partners, their working methods, interaction methods have changed, which I will not expand.<\/p>\n\n\n\n<p>So 2012 was the first time we really started a digital push. The idea was not like today, when digitization was still a concept and just getting started.<\/p>\n\n\n\n<p>Our core is to increase the control of this group, because the development of our entire group, the structure of the business is more and more diversified, and the difference is very big. And then the region is not only in China, it&#8217;s now going global. So what to do?<\/p>\n\n\n\n<p>How do you keep this consistent for such a big conglomerate? You can&#8217;t have a problem, can you?<\/p>\n\n\n\n<p>That is to say, we approach it from a control perspective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">So we created a system called &#8220;632.&#8221;<\/h4>\n\n\n\n<p>There are six systems: customer relations, automated scheduling, supply chain, manufacturing execution, ERP, and the product life cycle. A total of six core business systems; The three management platforms are human resources, business intelligence and big data. Two technology platforms, one is its own information portal, and the other is a development platform.<\/p>\n\n\n\n<p>This &#8220;632&#8221; is the core of all our business, management and enterprise operations, built a system, and then carried out a unified process, unified standards, and unified system, which is from the perspective of control.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Then, after doing the consistency of this control system, we have tasted a lot of benefits, that is, we have tasted a lot of sweetness. What should we do when we have tasted sweetness? We just feel like we&#8217;re gonna keep voting. So on this basis, at the starting point of &#8220;632&#8221;, we went to promote the digital transformation of the entire enterprise.<\/p>\n\n\n\n<p>After the completion of the consistency, we feel that these digital tools of our company, do not have to make some attempts on the various links of the value chain of our business operations? For example, in the channel, we have made some adjustments to the past model.<\/p>\n\n\n\n<p>We all know that the chain of commercial circulation in China was too long. With the fierce competition and online impact, this business process chain is too long and cannot adapt to today&#8217;s changes. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">So we&#8217;re going to do this short chain change, which is you&#8217;re going to make your whole chain shorter, very short.<\/h4>\n\n\n\n<p>To use a popular example, suppose we sell a rice cooker, such a size of rice cooker, in the past we have to through agents, distributors to retailers, layers of distribution, warehouse physical transfer many times, seven times eight times, shipped to various provinces, right? There are warehouses in Wuhan, Changsha and even Harbin, and in every city below.<\/p>\n\n\n\n<p>But today&#8217;s era is very simple, a rice cooker from the factory, that is, from the United States to the hands of consumers, how much is the real cost? Ten yuan, why? It can be shipped all over China for 10 yuan a piece.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>I used this example to say that we had to make the whole chain shorter, so we launched this beautiful marketing platform. Basically, it has been done now, and we can do person-to-person transactions anywhere in China.<\/p>\n\n\n\n<p>That is to say, any retailer to do business with the United States, he does not have to know the United States, do not have to deal with, do not have to reconcile, you will complete all this transaction on the United States marketing platform.<\/p>\n\n\n\n<p>I will not expand the supply chain, which is familiar to everyone, and this has also undergone tremendous changes.<\/p>\n\n\n\n<p>We created this &#8220;T+3&#8221; model, and also built our own MBS such a lean system.<\/p>\n\n\n\n<p>I learned this from Danaher in the United States. Then we also built some solutions for various automated, industrial Internet digital factories. It&#8217;s the channel supply chain. It&#8217;s our core.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The most difficult thing is this DTC, which I just talked about how do you now build a relationship with users?<\/h4>\n\n\n\n<p>There are a lot of data in this, for example, there are 480 million users, there are more than 100 million members, there are so many stores, there are so many online devices and so on.<\/p>\n\n\n\n<p>Then this also has to be said in a popular word, that is, in all the links of communication with users, in the future, we have to do that the user solves all the problems on the mobile phone with one click, he does not have to say a word. Do not communicate with anyone, it is a one-click solution on the phone. Now we&#8217;re getting through this. This is the final touch.<\/p>\n\n\n\n<p>Now there are some domestic enterprises in the consumer goods are doing very well, in the DTC. For example, there are also foreign countries, such as this Nike is doing very well, we have to learn some good ways of it.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">China now Anta is in this DTC, as far as we know in the field of consumer goods is a leader. <\/h4>\n\n\n\n<p>We need to learn some of their good practices. The core is what I just said to do consumer goods, all of your application innovation comes from the understanding of the user, you and the user of this distance, you have to really do the user center.<\/p>\n\n\n\n<p>Last month and July I went to Nestle (Switzerland), which has $100 billion in sales revenue, it is not a technology content, everyone knows, it is a consumer product, coffee, pets, water and so on.<\/p>\n\n\n\n<p>I visited this CEO of his, and he gave me an hour. His deepest experience to me is that he emphasizes the understanding of the user. He said that as CEO he had to have all the information, and the information with the users had to be first-hand.<\/p>\n\n\n\n<p>That is to say, it is impossible for him to communicate with users all over the world, but through this system, this digital system, he can grasp the information of all users.<\/p>\n\n\n\n<p>This is one result of our decade of digital transformation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">At the beginning, we talked about cost reduction and efficiency increase, and the core of digital transformation is cost reduction and efficiency increase. <\/h4>\n\n\n\n<p>The ultimate benefit of lower costs shows up in the financial data. So when we embody it, we feel that we have something sweet to eat. So after the taste, what about it? Greater commitment.<\/p>\n\n\n\n<p>So in recent years, we have invested more than 10 billion yuan in digitization. This year, we will continue to invest nearly 3 billion yuan in the digitalization of the entire enterprise.<\/p>\n\n\n\n<p>Here I introduce an important indicator, the others are some results, what income, profit, capital and so on. A more important indicator is the cash cycle. In 2012, our cash cycle was 26 days, and last year it was -2.5 days.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>What&#8217;s -2.5 days? In popular language, we say that Midea has done more than 300 billion yuan of business, and we have not used our own funds. All the funds of the society, but also deposit in the bank for 2.5 days, which is a very important process. This process indicator is the very good results of digital transformation.<\/p>\n\n\n\n<p>What we just talked about is that the way of doing business has changed, so later on, on this basis, we feel that these digital tools, thinking, methods, and innovation capabilities can be developed in other aspects. So further to change, what is happening today is changing the business model of enterprises.<\/p>\n\n\n\n<p>Take this appliance, for example. It used to be a single piece of hardware, sell one piece of hardware, and that&#8217;s it. After you buy it, you must not come to me again, as far away as possible, you have a problem you&#8217;d better digest yourself. Now we&#8217;re going to turn it into a real smart home, which I&#8217;m not going to expand on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Smart building. <\/h4>\n\n\n\n<p>This is also a new piece of this business for us. Then the smart building he used to this mobile building there are a lot of such as fire, monitoring, cold water air conditioning, heating, wind and other kinds of electricity. Now we use a digital technology to develop a software platform called &#8220;iBUILDING&#8221;.<\/p>\n\n\n\n<p>It is actually an operating platform that integrates all the hardware related to strong and weak electricity in all mobile buildings, and I provide such a solution. As you used to sell a HVAC, central air conditioning, its value is not the same, so it brings a change in the business model.<\/p>\n\n\n\n<p>And this kind of building uses your solution, which can never be replaced, and will also bring a lot of maintenance services after the sale of income. So it&#8217;s also a change in the business model.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Logistics. <\/h4>\n\n\n\n<p>We all know that Chinese manufacturing enterprises used to engage in logistics by themselves, then with the intensification of competition and the development of specialization, we all know that specialization is the most efficient and the lowest cost. Then later, we also used digital technology, thinking and methods to incubate such a company, called Ander Zhailian.<\/p>\n\n\n\n<p>It&#8217;s a great pleasure to have Dong Hou from China Resources Beer, who&#8217;s here with us today. He is also a very big customer of ours and we provide them with end-to-end logistics services.<\/p>\n\n\n\n<p>Then such a logistics enterprise, it is to provide the manufacturing industry with products from the production line down, extended to the production process, to the entire store, to the consumer end-to-end logistics services.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>This enterprise does not have its own car, nor does it have a warehouse built by itself. It is an enterprise incubated with social resources and digital tools, thinking and methods. Then this is a new business model.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Intelligent manufacturing. <\/h4>\n\n\n\n<p>We also provide some solutions about intelligent manufacturing.<\/p>\n\n\n\n<p>Well, what we just talked about is that the way of doing business has changed, so on this basis, the business model of enterprises has also changed.<\/p>\n\n\n\n<p>So every one of our employees has a fundamental change in his way of working.<\/p>\n\n\n\n<p>For example, now we have a cockpit, that is, every employee in the United States work he has a cockpit, that is, the enterprise is called thousands of thousands of faces.<\/p>\n\n\n\n<p>So I haven&#8217;t used a laptop in years, I don&#8217;t own a tablet, I only have a phone today, why? Because I can do all the business on my mobile phone.<\/p>\n\n\n\n<p>The most I see is this cockpit, because in the cockpit, because I am the chairman of the board, it must be my authority is the highest, all the data can be seen, basically all the business operation, management, business are all in this cockpit, that is, the working method has undergone some fundamental changes.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Just now Chairman Wang Wenjing also talked about generative artificial intelligence is very hot, we have done a lot of work, but also released their own internal model, now every employee can use this internal model on the mobile phone. Then there are some service providers already have very good applications.<\/p>\n\n\n\n<p>So the digital technology and the base is very important. In this process of digital transformation, I have just said that over the years, we have invested more than 10 billion yuan, and you may ask, where did you invest? The core is to invest in people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Now Midea Group has implemented a unified digital base and set up two research institutions, <\/h4>\n\n\n\n<p>one is called the Group AI Innovation Center, which is actually a research institution. The other is called the Software Engineering Academy.<\/p>\n\n\n\n<p>These two research institutes have a very large number of people, and it is mainly research and development of our digital technology and base. Then all these software listed below are self-developed by Midea, and then the development of these systems applied to home appliance business, building business, intelligent manufacturing, intelligent energy, intelligent logistics, intelligent medical care, etc., can be applied in different industries.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>At the beginning of last year, at the beginning of 2022, we released a plan called Digital Beauty 2025. As I said just now, we are facing many difficulties and challenges, but this direction is firm.<\/p>\n\n\n\n<p>The experience of this digital transformation in the course of ten years, at the beginning we were for consistency, but later found that the cost reduction effect was very good, and then tasted the sweetness, and further increased the investment. The increased investment has since changed the way we do business, brought some changes to the business model, and fundamentally changed the way our employees work.<\/p>\n\n\n\n<p>So to sum up, our own experience, generally speaking, is such a number of basic tools, such as software, data, computing algorithms, the most basic tools are mastered by us, we have carried out a systematic transformation of the whole value chain of the enterprise, is we often talk about this digital world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Then the upstream and downstream of the comprehensive transformation.<\/h4>\n\n\n\n<p>And then we&#8217;re going to continue to use these tools to leverage more of this digital thinking innovation to transform our business model. So the space is huge. That&#8217;s why we spend nearly 3 billion yuan a year.<\/p>\n\n\n\n<p>So here are five criteria for measuring digital beauty in the future: 2025.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">\u6570\u5b57\u5316\u8f6c\u578b\u7f51www.szhzxw.cn<\/mark><\/p>\n\n\n\n<p>The first is the digitalization of the business, which is 100% digitalization of our family strategy, which is seamless, end-to-end in the whole domain, there is no gap at all. The second is the business of data, which will promote the growth of our business and the change of business model. So digital technology to establish industry leading advantages, the two major research institutions to further increase investment in digital technology research. 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