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style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p>\u4e3a\u4e86\u8ba9\u5927\u5bb6\u653e\u5fc3\uff0c\u4f59\u5b66\u5175\u7ed9\u6bcf\u6237\u519c\u6c11\u652f\u4ed8\u4e86\u4fdd\u8bc1\u91d1\uff0c\u623f\u5c4b\u4e0d\u5efa\u6210\u4e0d\u9000\u8fd8\uff0c\u8fd9\u6837\u519c\u6c11\u7ec8\u4e8e\u613f\u610f\u5408\u4f5c\u4e86\u3002\u800c\u5e02\u573a\u7684\u706b\u7206\u66f4\u4ee4\u4f59\u5b66\u5175\u610f\u60f3\u4e0d\u5230\uff0c\u4ed6\u5728\u62a5\u7eb8\u4e0a\u767b\u51fa\u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\u4e24\u5929\u5c31\u5230\u4e864000\u591a\u4e2a\u54a8\u8be2\u7535\u8bdd\uff0c\u4e0d\u5230\u4e00\u4e2a\u6708\u65f6\u95f4\uff0c\u7b2c\u4e00\u62793\u5e62\u697c36\u95f4\u623f\u5168\u90e8\u88ab\u957f\u79df\u51fa\u53bb\u3002\u6a21\u5f0f\u5f97\u5230\u6d88\u8d39\u8005\u8ba4\u53ef\uff0c\u4f59\u5b66\u5175\u5341\u5206\u6b23\u559c\uff0c\u4e5f\u66f4\u575a\u5b9a\u4e86\u4ed6\u5c06\u519c\u6751\u7684\u95f2\u7f6e\u623f\u5c4b\u5f00\u53d1\u6210\u5ea6\u5047\u6751\u3001\u6c11\u5bbf\u7684\u4fe1\u5fc3\uff0c\u518d\u6b21\u4e0e\u66f4\u591a\u7684\u519c\u6c11\u7b7e\u7ea6\u5408\u4f5c\u3002<br><mark 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class=\"wp-block-heading\">\u4e09\u3001<strong>\u8f6c\u578b\u5347\u7ea7\u4e61\u6751\u5ea6\u5047\u4ea7\u4e1a<\/strong><\/h2>\n\n\n\n<p>2011\u5e74\uff0c\u4f59\u5b66\u5175\u6839\u636e\u5e02\u573a\u9700\u6c42\u91cd\u65b0\u5b9a\u4f4d\u4e61\u6751\u5ea6\u5047\u65b9\u5411\uff0c\u5c06\u95f2\u7f6e\u5728\u5b89\u5409\u3001\u83ab\u5e72\u5c71\u3001\u5bcc\u9633\u7b49\u5730\u7684\u519c\u6751\u96c6\u4f53\u8d44\u4ea7\uff0c\u4ee5\u201c\u9152\u5e97+\u4f17\u521b\u201d\u7684\u6a21\u5f0f\uff0c\u5728\u9879\u76ee\u4e2d\u878d\u5165\u8d2d\u7269\u3001\u65c5\u6e38\u3001\u5a31\u4e50\u3001\u4f11\u95f2\u3001\u9910\u996e\u7b49\u591a\u79cd\u4e1a\u6001\uff0c\u6253\u9020\u4e61\u6751\u4f11\u95f2\u5ea6\u5047\u4e00\u7ad9\u5f0f\u7684\u5ea6\u5047\u7efc\u5408\u4f53\u30022016\u5e74\uff0c\u8fd8\u5c06\u8fd9\u79cd\u5ea6\u5047\u7efc\u5408\u6a21\u5f0f\u8fd0\u7528\u5230\u53e4\u6751\u843d\u7684\u4fdd\u62a4\u6027\u5f00\u53d1\u4e2d\uff0c\u7528\u4ed6\u7684\u8bdd\u8bf4\u5c31\u662f\u201c\u7559\u4f4f\u4e61\u6101\u201d\u30022017\u5e74\uff0c\u4ed6\u5c06\u76ee\u5149\u6295\u5411\u4f20\u7edf\u6751\u843d\uff0c\u5c06\u90a3\u4e9b\u88ab\u5e9f\u5f03\u3001\u9057\u5fd8\u7684\u7a7a\u5fc3\u5316\u6751\u843d\u6253\u9020\u6210\u539f\u751f\u6001\u7684\u4e61\u6751\u6587\u521b\u5ea6\u5047\u9152\u5e97\uff0c\u5e76\u6210\u529f\u5730\u5728\u4e3d\u6c34\u6253\u9020\u4e86\u9996\u4e2a\u9879\u76ee\u2014\u2014\u201c\u6b22\u5ead-\u4e0b\u5357\u5c71\u201d\u30022018\u5e74\uff0c\u4f59\u5b66\u5175\u518d\u6b21\u63d0\u51fa\u4e61\u6751\u65c5\u6e38\u8981\u6709\u6df1\u5ea6\u4f53\u9a8c\u7684\u6982\u5ff5\uff0c\u5f00\u59cb\u5ef6\u4f38\u5ea6\u5047\u6e38\u73a9\u9879\u76ee\uff0c\u63a8\u51fa\u519c\u65c5\u7ed3\u5408\u7684\u4e2a\u6027\u5316\u7530\u56ed\u4f53\u9a8c\u670d\u52a1\uff1b\u8fdb\u51652019\u5e74\uff0c\u4f59\u5b66\u5175\u5e26\u9886\u4ed6\u7684\u56e2\u961f\u6b63\u5728\u7b56\u5212\u201c\u8054\u4f17\u767e\u6751\u632f\u5174\u8ba1\u5212\u201d\uff0c\u6253\u7b97\u7528\u4e94\u5e74\u65f6\u95f4\u5728\u5168\u56fd\u5e2e\u52a9100\u4e2a\u6751\u5e84\u5b9e\u73b0\u4ea7\u4e1a\u632f\u5174\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u4f59\u5b66\u5175\u7684\u8054\u4f17\u96c6\u56e2\u5df2\u7d2f\u8ba1\u5438\u7eb3\u5ea6\u5047\u4f1a\u545820\u4f59\u4e07\u540d\uff0c\u62e5\u6709\u5168\u8d44\u53ca\u63a7\u80a137\u5bb6\u4f01\u4e1a\uff0c\u9879\u76ee\u904d\u5e03\u5168\u56fd\u5404\u5730\uff0c\u5df2\u7ecf\u5f62\u6210\u4ee5\u4e61\u6751\u4e3a\u6838\u5fc3\u7684\u9152\u5e97\u7ba1\u7406\u3001\u4e61\u6751\u8fd0\u8425\u3001\u5eb7\u517b\u65c5\u5c45\u3001\u4ea7\u4e1a\u89c4\u5212\u3001\u76f4\u64ad\u7535\u5546\u3001\u7ea2\u8272\u65c5\u6e38\u3001\u4e61\u6751\u4ee3\u5efa\u7b49\u4e61\u6751\u632f\u5174\u5168\u4ea7\u4e1a\u94fe\u591a\u5143\u5316\u670d\u52a1\u7684\u4e61\u6751\u8d44\u6e90\u6295\u8d44\u8fd0\u8425\u96c6\u56e2\u3002<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Yu Xuebing: Nostalgia to create a &#8220;United rural operation model<\/h2>\n\n\n\n<p>&#8221; Now more and more city people are willing to spend money on rural vacation, to feel the pastoral scenery, relax. Behind this comfort, rely on the perfect supporting facilities, mature service system. Yu Xuebing, chairman of Lianzhong Leisure Industry Group Co., LTD., is doing the integration of rural tourism and service industry. He explored an innovative model of rural construction. And walked out of a road to rural industry revitalization.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p>Yu Xuebing, who was born in Xixi Village, Suzhuang Town, Kaihua County in 1972, looks like a dark-skinned, inarticulate person. But in his bones is a &#8220;restless&#8221; entrepreneur.<\/p>\n\n\n\n<p>After graduating from the Kaihua Agricultural Technical School in 1991. He was not comfortable being a technical cadre in the township and resolutely resigned to start a business back home. He has run a longshu sugar processing plant at home, operated a convenience store in Hangzhou. And opened a barreled water plant, but all ended in failure. Until a chance, the love of literature Yu Xuebing came to the newly founded &#8220;Today Morning&#8221; news agency to work. And during this period through self-study obtained a diploma in China Agricultural University. Until 2004, in a public welfare activity organized by the newspaper. He found the city people&#8217;s desire and longing for rural life. Yu Xuebing found the business opportunity, then quit the newspaper work. And friends co-founded Lianzhong company. They take Zhejiang as the center, in the country to create their own series of rural vacation brand.<\/p>\n\n\n\n<p>Innovation model to change the rural face<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yu Xuebing accidentally discovered that Tianmu Mountain is in a superior geographical position. <\/h2>\n\n\n\n<p> And beautiful environment. But the transportation is inconvenient and the farmers are poor.  Due to policy protection, Tianmushan could not be developed at will. How to turn its ecological advantages into economic advantages. Yu Xuebing had a new idea: &#8220;to develop idle houses into homestayers (at that time. There was no concept of homestayers, people called Lianzhong homestayers senior farmhouse), to attract people in the city to leisure.&#8221; After having this idea. Yu Xuebing agreed with the village secretary that the first three farmer houses .Would be rebuilt at their expense without changing the collective ownership of land. After completion, the bottom floor would be lived by the farmers themselves. And the other floors would be operated by the United People for 30 years. The company hired the farmer for service, and the wages were paid by the company.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p>The villagers heard that they could not only live in the new house without spending money. But also make money every month, and they were skeptical: &#8220;Do not spend money. Not only can live in the new house, but also can get a salary, where is such a good thing?&#8221;<\/p>\n\n\n\n<p>In order to reassure everyone, Yu Xuebing paid a deposit to each farmer, and the house was not built and not returned, so that farmers were finally willing to cooperate. The hot market made Yu Xuebing unexpected, he published the first advertisement in the newspaper in two days to more than 4,000 consultation calls, less than a month, the first batch of 3 buildings 36 rooms were rented out. The model has been recognized by consumers, Yu Xuebing is very happy, but also strengthened his confidence in developing rural idle houses into resorts and homestays, and signed cooperation with more farmers again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In the face of crisis, still stick to the original heart<\/h2>\n\n\n\n<p>This model, which does not require farmers to pay a penny to have a new house and can also make money, is called the united mode of new rural construction by the society, and is reported by the local media, and the company has a turnover of more than 30 million yuan that year. But the happy times did not last long. &#8220;Business is getting better, but the company is facing more and more skepticism, and at a time when rural housing management was not widely recognized, many people were worried about the right to use land collectively owned by farmers,&#8221; Yu told reporters.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p>When Yu Xuebing was ready to make a big deal by holding forums, inviting expert arguments, in-depth media reports and other forms to remove public doubts, the arrival of the financial crisis in 2008 once again gave Yu Xuebing a blow, the rapid decline in holiday consumption, turnover from 7 million yuan per month plummeted to 100,000 yuan per month, and entrepreneurial partners faced pressure. And they&#8217;re all starting to back off. &#8220;No one supported me and the pressure was overwhelming, but seeing the lives of those villagers affected by the United mode getting better and better, I told myself I couldn&#8217;t give up.&#8221; Yu Xuebing said.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yu Xuebing decided to bear the fate of the company&#8217;s development alone<\/h2>\n\n\n\n<p>, he borrowed money and loans everywhere to maintain the company&#8217;s operation and pay for the project. He firmly believes that the rural holiday market will become better and better. On the one hand, he actively invites relevant departments to investigate the model implemented by Lianzhong and tries to open policy barriers for Lianzhong. On the one hand, change marketing methods, innovate products and attract more customers. It was not until three years later that Yu Xuebing put the company back on the track of normal operations.<\/p>\n\n\n\n<p>But this time the ordeal made his entrepreneurial road more and more wide, more and more to the bottom.<\/p>\n\n\n\n<p>Transform and upgrade the rural holiday industry<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In 2011, Yu Xuebing repositioned the direction of rural vacation according to market demand, integrating the rural collective assets idle in Anji. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/h2>\n\n\n\n<p>Moganshan, Fuyang and other places with the model of &#8220;hotel + mass innovation&#8221;, integrating shopping, tourism, entertainment, leisure, catering and other business forms into the project to create a one-stop resort complex for rural leisure and vacation. In 2016, he also applied this integrated resort model to the protective development of ancient villages, in his words, &#8220;retaining nostalgia.&#8221; In 2017, he set his sights on traditional villages, turning those abandoned and forgotten hollowed out villages into original rural cultural and creative resort hotels. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION CXO\u8054\u76df cxounion.cn<\/mark><\/p>\n\n\n\n<p>And successfully created the first project in Lishui &#8211; &#8220;Huanting &#8211; Nanshan&#8221;. In 2018, Yu Xuebing once again proposed the concept of in-depth experience in rural tourism. Began to extend vacation and play projects, and launched personalized pastoral experience services combining agriculture and tourism. Entering 2019, Yu Xuebing and his team are planning the &#8220;Lianzhong 100 Village Revitalization Plan&#8221;, intending to help 100 villages across the country achieve industrial revitalization in five years.<\/p>\n\n\n\n<p>Today, Yu Xuebing&#8217;s Lianzhong Group has accumulated more than 200,000 holiday members, owns 37 wholly-owned and holding enterprises, and has projects all over the country. 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