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<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/cxounion.cn\/wp-content\/uploads\/2023\/06\/CXOUNION\u65b0\u4e8c\u7ef4\u7801.png\" alt=\"\"><\/figure> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8bd1\uff1a<\/h2>\n\n\n\n<p>Doctor of Management, Senior economist, currently chairman of Huitanfu Fund Management Co., LTD., Vice President of Asset Management Association of China.  President of Shanghai Asset Management Association. He successively served as Deputy Director of the Banking Supervision Department of Xiamen Central Branch of the People&#8217;s Bank of China, general manager of Audit Headquarters of Orient Securities Co., LTD., general manager of Capital and financial Management Headquarters, and Inspector general of Huitanfu Fund Management Co., LTD.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">To address the challenges, leading asset management institutions should focus on promoting three major initiatives.<\/h3>\n\n\n\n<p>First, adhere to the long-term business philosophy, adhere to the interests of customers first, firmly believe in the long-term power.  And truly achieve the unity of knowledge and action.<\/p>\n\n\n\n<p>The second is to strengthen professional capacity building, focusing on investment management, customer service, product innovation, risk management, digital construction and other professional capabilities.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>The third is to improve the level of organization and management, and transform from &#8220;extensive&#8221; operation to &#8220;fine&#8221; operation.<\/p>\n\n\n\n<p>McKinsey: Looking ahead to 2030, what do you think are the major development opportunities that could contribute to significant net inflows to Chinese asset management institutions or bring about a fundamental shift in the industry&#8217;s business model?<\/p>\n\n\n\n<p>Li Wen: As China&#8217;s asset management industry enters a new stage of high-quality development, we observe more and more positive factors, such as the rapid accumulation of residents&#8217; wealth, the acceleration of institutional funds into the market, the implementation of the personal pension system, the increase of international funds allocation, etc., which will become an important opportunity to promote the future development of the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In general, I summarize it into three major opportunities:<\/h3>\n\n\n\n<p>Opportunity of The Times.<\/p>\n\n\n\n<p>In the context of China&#8217;s sustained economic and social development, the rapid accumulation of residents&#8217; wealth, especially in developed cities.  And regions, will largely drive the further growth of asset management scale. Although there is still a gap between the current industry scale and the proportion of residents allocating financial assets compared with mature markets in Europe and the United States, the structural transformation of residents&#8217; wealth from real assets to financial assets in China in the future will bring huge opportunities for the asset management industry.<\/p>\n\n\n\n<p>Opportunities for reform.<\/p>\n\n\n\n<p>A series of reform measures promoted in recent years have continuously created new development opportunities for the asset management industry. For example, the implementation of the personal pension system last year will further increase investors&#8217; demand for pension financial products and services, and bring medium &#8211; and long-term capital inflows to asset management institutions; The full implementation of the reform of the registration system of stock issuance launched this year will help the virtuous circle of &#8220;technology &#8211; industry &#8211; finance&#8221; and promote the high-quality development of the capital market. The pace of reform will continue to accelerate in the future, and asset management institutions need to actively participate in it and grasp the reform dividend.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Open up opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Although globalization has encountered some challenges in recent years.  <\/h3>\n\n\n\n<p>In my opinion, globalization is still a long-term trend, especially for China, which is speeding up the construction of a new development pattern with the domestic cycle as the main body and the domestic and international cycles mutually reinforcing. In the context of RMB internationalization, the capital market actively promotes a higher level of opening-up, and the increasing demand for international funds to allocate Chinese assets will bring continuous inflow opportunities for international funds to the asset management industry.<\/p>\n\n\n\n<p>McKinsey: In the future, under the influence of the overall macro environment, the asset management industry will present greater volatility and uncertainty, so leading asset management companies will focus more on the construction of all-weather investment platforms, and pay more attention to the construction of alternative assets, hedging strategies, anti-inflation strategies and other products and strategies. From your perspective, what will be the trend of strategic diversification and active management in China in the future?<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<p>Li Wen: In recent years, the combination of factors such as the repeated global epidemic, high inflation.  And geopolitical turmoil has brought unprecedented challenges to the asset management industry, pushing asset management companies to constantly improve their underlying assets and investment strategies to achieve growth through the cycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taking Huitanfu as an example, we are accelerating the layout of a richer and more comprehensive product system, and strive to provide customers with one-stop investment solutions. Specifically:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1) Active equity products are still the key direction of the development of the public fund industry. <\/h4>\n\n\n\n<p> And it is also the strategy that Huitanfu has always adhered to. The company adopts a vertically integrated investment and research structure, emphasizes the investment concept and principle of long-term and relatively balanced allocation, builds an investment and research system with diversified styles and large-scale management capabilities, and practices an investment strategy based on clear rules. Strive for a stable and clear investment style and sustainable performance;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2) Fixed income products are important basic assets in residents&#8217; wealth management. <\/h4>\n\n\n\n<p> And the market space is huge. Huitanfu continues to improve the layout of underlying assets, focuses on improving credit risk management capabilities.  And builds a more refined and professional fixed income multi-asset and multi-strategy product system;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3) The scale of passive investment products has achieved rapid growth in recent years. Last year. <\/h4>\n\n\n\n<p> Huitanfu upgraded its index strategy, actively invested in and developed capability enabling index products, built a long-term and viable index product system and solution system, and promoted the internationalization process through index products;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4) Alternative investment opportunities appear, especially the importance of public offering REITs business in China has been increasing in recent years. <\/h4>\n\n\n\n<p>At present, it is in the early stage of development. Huitanfu is also accelerating team building and business layout, and actively promoting the landing of public offering REITs business;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5) China&#8217;s ESG responsible investment is still in its infancy. <\/h4>\n\n\n\n<p> And thanks to the dual drive of policy guidance and foreign capital inflow, it is believed that it will achieve rapid development in the future. As an advocate, leader and promoter of ESG responsible investment in China, Huitanfu has taken the lead in joining international organizations such as UNPRI and continuously improving its own ESG responsible investment system. And issued a number of ESG theme funds;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6) The domestic fund advisory business is advancing rapidly.  <\/h4>\n\n\n\n<p>And the current &#8220;heavy investment and light care&#8221; exhibition trend will be gradually reversed, including the fund companies are providing customers with a single or combined product, to provide customers with comprehensive solutions.<\/p>\n\n\n\n<p>Overall, I believe traditional and underlying assets and strategies will remain dominant.  <\/p>\n\n\n\n<p>But emerging assets and strategies will play a crucial role in diversifying the product portfolio and satisfying client investment needs. The advisory business will restructure the business logic of the asset management industry in the form of solutions to effectively enhance customer satisfaction and gain.<\/p>\n\n\n\n<p>McKinsey: What structural issues and medium &#8211; and long-term challenges do you think Chinese asset management institutions are facing?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Li Wen: In my opinion, the challenges of China&#8217;s asset management industry can be summarized in the following three aspects:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">First, the contradiction between supply and demand.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UNION-CXO\u8054\u76df\uff08cxounion.cn\uff09<\/mark><\/h4>\n\n\n\n<p>At present, the products and services provided by the asset management industry do not match the needs of customers themselves, especially in the context of net worth, the principle of sales appropriateness needs to be attached great importance. The asset management industry needs to return to its original intention and origin, adhere to the value of customer interests first, provide corresponding product strategies and asset allocation solutions according to the risk and return characteristics of various customers, further improve customer operation and advisory services, and continue to strengthen investor education.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Second, there is a contradiction between scale and capacity.<\/h4>\n\n\n\n<p>The scale of China&#8217;s asset management industry is more than 100 trillion, and it will continue to grow rapidly in the future. A major challenge brought by rapid development is the relative lag in industry capacity building, including investment management, product design and management, risk control, digital operations, organization and talent. It can be seen that China&#8217;s asset management institutions still have a certain gap from industrialization, digitalization, and large-scale management, and they need to continuously improve their capabilities to adapt to the rapid development of the industry scale.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Third, there are long-term and short-term contradictions.<\/h4>\n\n\n\n<p>In the face of high-quality development opportunities and challenges in the industry, asset management institutions need to attach great importance to the investment and construction of long-term core capabilities and core competitiveness. <\/p>\n\n\n\n<p> And there is still excessive attention to short-term indicators such as management scale and performance ranking in the industry, which affects the long-term development of the company. In the future, asset management institutions need to really start from the long-term, establish a more long-term business philosophy, and continue to strengthen long-term capacity building.<\/p>\n\n\n\n<p>McKinsey: What are the game-changing strategies of leading asset management firms to address these challenges?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Li Wen: In order to solve these challenges, I believe that asset management institutions should focus on strengthening the following three aspects:<\/h3>\n\n\n\n<p>First, adhere to the long-term business philosophy.<\/p>\n\n\n\n<p>Adhere to the interests of customers first, firmly believe in long-term power, and truly realize the unity of knowledge and action, in order to create the core competitiveness and differentiation moat in the increasingly fierce homogenized competitive environment.<\/p>\n\n\n\n<p>Second, we will strengthen professional capacity building.<\/p>\n\n\n\n<p>Focus on investment management, customer service, product innovation, risk management, digital construction and other aspects of the continuous strengthening of professional capabilities, to further expand the scale of business and long-term development to play a more professional and more powerful support role.<\/p>\n\n\n\n<p>Third, improve the level of organization and management.<\/p>\n\n\n\n<p>Asset management companies need to be based on long-term vision, the future management system needs to be transformed from &#8220;extensive&#8221; operation to &#8220;fine&#8221; operation, keep pace with The Times and constantly change to adapt to the rapid development of business scale and personnel team. <\/p>\n\n\n\n<p>At the same time, combined with their own endowments and development strategies.  To build a distinctive corporate culture for talent retention and organizational innovation inject vitality.<\/p>\n\n\n\n<p>McKinsey: In order to stand out in the competitive landscape, what key capabilities do you think the next generation of managers need to build or enhance, or what important roles do you think they need to play?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Li Wen: I think asset management institutions should focus on the following six roles:<\/h3>\n\n\n\n<p>The responsible person. Adhere to the people first, adhere to the financial service to the country, to serve the real economy and residents&#8217; wealth as the core, put the interests of customers and social responsibility in the first place, such as actively participate in the reform of the capital market, promote the optimization of the pension system, and practice ESG responsible investment.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO <\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Professional strivers. <\/h4>\n\n\n\n<p>Asset management institutions should attach great importance to professional capacity building, provide customers with various professional services, create long-term stable returns for customers with professional investment management capabilities, and continue to build professional talent teams.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Innovation leader. <\/h4>\n\n\n\n<p>The key to driving the development of the industry is innovation, and the leading institutions have been exploring innovation in all aspects, and integrating innovation genes into products and services, business models, organizational governance and other aspects. Only by cultivating an innovative culture and constructing a matching mechanism can we continuously achieve self-transcendence and become the industry leader.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Open the first mover. <\/h4>\n\n\n\n<p>I believe internationalization will be the general trend in the future. Chinese asset management institutions should actively strengthen exchanges and cooperation with overseas outstanding asset management institutions and third-party service companies, vigorously &#8220;go out&#8221; on the basis of &#8220;bringing in&#8221;, and continue to build Chinese-funded asset management brands with international influence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A long-time believer. <\/h4>\n\n\n\n<p>The long-term concept will run through all aspects of enterprise development, including establishing long-term corporate governance, practicing long-term value investment concept, providing long-term companionship and customer service, building a stable team and adhering to a long-term culture, and promoting long-term strategic cooperation with partners.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">CXO UN<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cooperate with fellow travelers.<\/h4>\n\n\n\n<p> Asset management institutions should establish a more open and cooperative ecology, give full play to the role of industry self-regulatory organizations, and actively promote cross-industry and cross-field exchanges and cooperation in banking finance.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insurance asset management, securities asset management, public funds, and private equity funds.  <\/h3>\n\n\n\n<p>So as to jointly serve the wealth management of customers and the development of the real economy.McKinsey: What trends do you see in talent management going forward to 2030? What actions do asset management organizations need to take to better attract, develop and retain top talent?<\/p>\n\n\n\n<p>Li Wen: With the rapid development of the industry, we see that the demand for talents in the industry continues to increase; Technological change and the wide application of digitalization will also drive personnel structural adjustment, such as big data and artificial intelligence, including ChatGPT, which has attracted more attention recently, or will replace some jobs in the industry in the future; In addition, the further differentiation of the industry will continue to trigger competition for outstanding talents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For asset management organizations, the future trend and main focus of talent management can be summarized into three aspects:<\/h3>\n\n\n\n<p>First, to expand the scale of personnel, we should not only pay attention to campus recruitment and endogenous training, but also pay attention to attracting 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