【CXO观点】大众汽车集团首席数字官：技术安全将是大众变革转型的关键

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无论是《速度与激情8》中数不清的汽车从四面八方通过无人驾驶围堵戒备森严的车队，还是《头号玩家》那种虚拟与现实当中变幻莫测的连接，这都给处于巨大变革之下的汽车产业提出了严峻的挑战，想要把汽车打造成“第四维空间”也绝非易事。

汽车在万物互联的时代，越来越难以独善其身。在互联网公司和新造车势力的轮番攻击下，大众汽车集团、丰田汽车这样的世界汽车巨头，以及吉利汽车、长城汽车和上汽乘用车等中国汽车品牌，都在向移动出行服务提供商转型，实现自我觉醒和革命。

尤其在智能网联应用最为普及的中国，谁也不想在该方面落后。因为在中国的落后，可能就意味着在全球争夺中有被淘汰的风险。CXOUNION CXO联盟 cxounion.cn

作为全球最大汽车制造商之一，大众汽车集团希望，使汽车成为嵌入数字化生态系统内的智能化自动驾驶设备。CXOUNION CXO联盟 cxounion.cn

日前，汽车K线在北京，采访了曾供职于戴姆勒集团、苹果公司的大众汽车集团首席数字官（CDO）Johann Jungwirth（下文简称“JJ”）。他正带领着世界汽车工业的一艘巨轮，改变航向。CXOUNION CXO联盟 cxounion.cn

一年前，大众汽车集团携带勾勒未来的Sedric概念车来到中国，JJ就曾为汽车K线介绍了这款旨在为人们提供更完善出行解决方案的产品。

如今，他希望让Sedric在中国乃至全球范围成为现实。

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众所周知，大众汽车集团在过去数十年一直致力于传统汽车制造和研发，如今让“看不见、摸不着”的数字化技术成为该公司未来的核心竞争力，似乎有些牵强。似乎这更应该是苹果、谷歌、亚马逊，或者是中国互联网新贵百度、阿里和腾讯所擅长的。

不过，对于曾执掌梅赛德斯-奔驰位于硅谷的北美研发中心总裁兼CEO，以及苹果公司Mac系统负责人，JJ告诉汽车K线，他可以把自己在硅谷所学所有的想法，实践到汽车这个相对传统的行业中去。“过去两年里，我在大众汽车感受到了初创企业的氛围，到目前为止，我都非常满意。”

值得注意的是，不久前大众汽车集团又一次进行了调整。除了对于新任CEO迪斯的任命之外，大众汽车集团管理董事会、集团监事会近日还宣布将进行业务重组，以打造更加高效的集团管理结构。重组后，整个集团将由六个业务板块和中国区业务组成。

而为了在智能网联等新领域有所突破，大众汽车集团已经在中国北京，欧洲和美国加州建立了三个未来中心。以中国为例，到2022年，大众汽车集团与合资企业伙伴将在电动汽车、自动驾驶、数字化和全新移动出行服务领域直接投资约150亿欧元。CXOUNION CXO联盟 cxounion.cn

“在高科技行业，硬件、软件、服务已经做到了非常深入的垂直整合，但在汽车行业，目前还是侧重于硬件方面，比如大众汽车在硬件方面可以说已经做到非常完美，生产高品质产品，拥有先进的材质、设计。但在这个基础之上，在软件和服务方面，我们也希望能够达到高水准。”JJ一语道破当前传统汽车制造商仍然存在短板，却有潜力突破的领域。

或许，这也是为何苹果等公司最终放弃造车，选择非实体的软件领域与汽车业融合。2014年，苹果等科技公司曾公布了雄心勃勃的造车计划，但最终折戟。

相反，能够在发展中自我觉醒的汽车公司，更能领导未来汽车行业发展。

“大众汽车能够提供给我做一番事业的机会，有很大的自由度。我可以真正去钻研移动出行服务等令人兴奋的前瞻性领域。”为了给大众这样默守陈规的德国车企带来新气息，JJ将硅谷的企业文化也带到德国沃尔夫斯堡腹地。CXOUNION CXO联盟 cxounion.cn

现在JJ所在部门工作环境非常开放、透明。他的办公桌，放置在非常开放的办公空间中，所有员工彼此之间都可以互相接触，没有什么层级和级别的差异。他似乎很享受这种氛围。

“我们位于北京的亚洲未来中心也是这样的工作氛围。对于年轻人来说，他们认为这样的环境有助于建立良好的同事关系，大家彼此间互相信任，都很愿意加入这样的团队。”

也正是因为不断变化，现在大众汽车集团能够找到很多可能三年之前对汽车行业还不是那么感兴趣的优秀人才，他们对大众汽车，对整个汽车行业在移动出行数字化方面所做的工作感到非常惊讶。CXOUNION CXO联盟 cxounion.cn

这样，大众正吸引更多的高科技人才资源向汽车产业集中。

二、数字技术安全是成功关键

作为大众汽车集团全球最大、最重要的市场，中国也是大众未来移动出行和数字化战略布局最前沿的地区。CXOUNION CXO联盟 cxounion.cn

在中国，大众汽车集团（中国）已经成立智能出行服务公司（Mobility Asia）。它由几个不同的移动出行业务支柱组成，主要围绕移动出行解决方案和移动出行服务开展工作。

除了自己做，过去更希望控制和控股的大众也在转变思维，与其他企业展开合作。例如：大众已经与首汽集团展开围绕分时租赁领域移动出行解决方案的合作。

不仅如此，大众同滴滴出行正探讨网约车领域发展。“未来，我们希望把Sedric纳入到滴滴的出行网络布局中。”CXOUNION CXO联盟 cxounion.cn

不过，由于不久前包括特斯拉等展开智能网联和数字化研发的车企产品相继被黑。无论是《速度与激情8》中数不清的汽车从四面八方通过无人驾驶围堵戒备森严的车队，还是《头号玩家》那种虚拟与现实当中变幻莫测的连接，这都给处于巨大变革之下的汽车产业提出了严峻的挑战，想要把汽车打造成“第四维空间”也绝非易事。

对此，JJ对汽车K线表示，“数字化技术安全是未来我们能否取得成功的关键。”他认为，目前这会涉及两点，首先是数字金融的概念。即在没得到用户允许的情况下，车辆数据不能被使用。

第二，与互联网公司不同，大众汽车集团从设计开始就要做到安全性。“我们的系统还不仅仅类似于防火墙，还用到其他解决方案，例如加密过程等等。”他认为，就像飞机拥有两套不同的运行系统，大众也希望从一开始就能够提高标准，确保安全性。

即使被黑客侵入，也要确保不会产生较大破坏。“应该将最核心的系统与其他功能系统分开。”JJ表示，汽车的开放不能大冒进，也需要有汽车工业的严谨。

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翻译：

Whether it’s the countless cars in Fast & Furious 8 that drive around a heavily guarded convoy of cars from all directions, or the ever-changing connection between virtual and real life in Ready Player One, it poses a serious challenge to the automotive industry, which is undergoing huge changes, and it’s not easy to turn the car into a “fourth dimension”.CXOUNION CXO联盟 cxounion.cn

In the era of the Internet of everything, it is getting harder and harder for cars to stay on their own. Under attack from Internet companies and new car makers, global auto giants such as Volkswagen Group and Toyota Motor, as well as Chinese auto brands such as Geely Automobile, Great Wall Motor and SAIC Passenger Cars, are transforming themselves into mobility service providers, realizing self-awakening and revolution.CXOUNION CXO联盟 cxounion.cn

Especially in China, where smart Internet applications are most popular, no one wants to lag behind in this area. Because being behind in China could mean being at risk of losing out in the global race.

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The Volkswagen Group, one of the world’s largest automakers, wants to make cars intelligent autonomous driving devices embedded in a digital ecosystem.

A few days ago, the K Auto line interviewed Johann Jungwirth (JJ), the chief digital officer of Volkswagen Group, who used to work for Daimler Group and Apple. He is taking one of the great ships of the world car industry and changing course.

A year ago, Volkswagen Group came to China with its futuristic Sedric concept car. JJ introduced this product for the Car K line, which aims to provide people with a better mobility solution.CXOUNION CXO联盟 cxounion.cn

Now he wants to make Sedric a reality in China and around the world.

A startup?

It is well known that Volkswagen Group has been committed to traditional car manufacturing and research and development for the past decades, and now it seems far-fetched to let “invisible and untouchable” digital technology become the core competitiveness of the company in the future. That, it seems, is what Apple, Google, Amazon, or Chinese Internet upstarts Baidu, Alibaba and Tencent are better at.

But to the former president and CEO of Mercedes-Benz’s North American research and development center in Silicon Valley and head of Apple’s Mac system, JJ told Car Line that he could apply all the ideas he learned in Silicon Valley to the relatively traditional industry of cars. “I have experienced the start-up atmosphere at Volkswagen for the past two years, and so far I have been very happy.”

It is worth noting that not long ago, Volkswagen Group has made another adjustment. In addition to the appointment of the new CEO Diess, the management board of Volkswagen Group and the supervisory board of the Group recently announced a restructuring of the business in order to create a more efficient group management structure. After the reorganization, the entire group will be composed of six business segments and the China business.

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In order to make breakthroughs in new fields such as intelligent networking, Volkswagen Group has established three future centers in Beijing, China, Europe and California. In China, for example, the Volkswagen Group and its joint venture partners will directly invest about 15 billion euros by 2022 in electric vehicles, autonomous driving, digitization and new mobility services.

“In the high-tech industry, hardware, software and services have achieved a very deep vertical integration, but in the automobile industry, the focus is still on hardware. For example, Volkswagen can be said to have achieved a very perfect hardware, producing high-quality products with advanced materials and designs. But on top of that, in software and services, we want to achieve high standards.” JJ pointed out the areas where traditional car manufacturers still have weaknesses, but have the potential to break through.

Perhaps that is why companies such as Apple eventually gave up building cars and opted to merge with the car industry in the non-physical world of software. In 2014, Apple and other tech companies unveiled ambitious plans to build cars, only to fall by the wayside.

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On the contrary, car companies that can awaken themselves in the process of development are better positioned to lead the future development of the automobile industry.

“Volkswagen can give me the opportunity to make a career, with a lot of freedom. I can really delve into exciting, forward-looking areas like mobility services.” In an effort to bring a new flavor to a German car company that had been a bit of a byproduct, like Volkswagen, JJ brought the culture of Silicon Valley to the heart of Wolfsburg.

JJ’s department now works in a very open and transparent environment. His desk, placed in a very open office space, all employees can interact with each other, there is no hierarchy and level difference. He seemed to enjoy the atmosphere.

“Our Center for the Future of Asia in Beijing is also a working atmosphere. For young people, they think this kind of environment is conducive to building a good relationship with colleagues, who trust each other and are willing to join such a team.”

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And because of that change, the Volkswagen Group is now able to find a lot of great people who maybe three years ago were not that interested in the auto industry, who are very surprised by what Volkswagen and the auto industry as a whole is doing in terms of digitizing mobility.

As a result, Volkswagen is attracting more high-tech talent to the auto industry.

Digital security is the key to success

As the largest and most important market in the world for Volkswagen Group, China is also the region where Volkswagen’s future mobility and digital strategy layout is at the forefront.

In China, Volkswagen Group (China) has set up Mobility Asia. It is composed of several different mobility business pillars and works around mobility solutions and mobility services.

Vw, which used to prefer control and ownership, is also changing its mindset and working with other companies instead of doing it itself. For example, Volkswagen has cooperated with Shouqi Group on mobility solutions in the field of time-sharing rental.

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Moreover, Volkswagen and Didi Chuxing are discussing the development of the ride-hailing industry. “In the future, we hope to integrate Sedric into Didi’s mobility network layout.”

However, not long ago, the products of auto companies, including Tesla, which are engaged in intelligent network connection and digital research and development, were hacked. Whether it’s the countless cars in Fast & Furious 8 that drive around a heavily guarded convoy from all directions, or the ever-changing connection between virtual and real life in Ready Player One, it poses a serious challenge to the automotive industry, which is undergoing huge changes, and it’s not easy to turn the car into a “fourth dimension”.

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“Digital security is the key to our success in the future,” JJ told the K-line. For now, he says, there are two issues at stake. The first is the concept of digital finance. That is, vehicle data cannot be used without the user’s permission.

Second, unlike Internet companies, Volkswagen Group needs to ensure safety from design. “Our system is not just like a firewall, but also uses other solutions, such as encryption processes and so on.” Just as an airplane has two different operating systems, VW wants to improve standards and ensure safety from the start, he said.

Even if it is hacked, make sure it does not cause major damage. “The core system should be separated from the other functional systems.” JJ said that the opening of the car should not be bold, but also need to have the rigor of the auto industry.

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