一、凡事往最坏处想,争取最好的结果
备胎的价值是在关键时候起作用,所以无论企业多强大,备胎一直都要准备,更重要的是备胎享受与正胎一样的待遇,这个在绝大多数企业家价值观中属于养闲人,觉得没有必要,我们自古就有“晴带雨伞,饱带干粮”,有备无患,居安思危,无备自然有患,不是说说而已。
同时也诞生了华为的狼性文化,警觉敏锐的同时发现机会。给那些造不如买,造不如租的拿来主义上了生动的一课;我们有了自主知识产权不等于就不需要购买对手的相同产品,一样要消费别人产品,只有这样你才能有效融入世界,保持领先,立于不败之地。用美国人自己的话讲“越是对手越要接触”。

二、个人利益与公司利益,小我与大我
不管我们怎么想,改变不了中国经济是世界第二的事实,无论我们如何表达善意,在老大眼中老二永远是威胁。收拾不了老二中国,老三老四就会纷纷效仿,中国在老美那里就成了一个坏榜样。在这种大环境下,孟晚舟一时半会得不到有效解决,作为一个父亲,只能乐观的接受现状,明确表示“抓一个人不可能摧毁华为的意志”,让她在艰苦的岁月中磨炼自己“狱中博士”,但这绝不是最好的结局。
如果我们不吸取教训,努力发展自己内功,孟晚舟事件、中兴事件绝不是最后一个;落后就要挨打,这是道理更是常识。

三、聚焦主要业务,拒绝诱惑,不要瞎乱发展
华为28年坚持专注通讯设备初心不改,手机终端业务只是华为副业而已,再好也是副业;28年坚持对准一个城墙口冲锋,不计成本研发投入,成就当今世界通讯设备老大的市场地位。华为在移动通讯方面的有效专利数量超越苹果公司,拒绝华为意味着美国乡村老百姓没有信号可用,完全替换需要钱和时间,这就是战略坚持带来价值和意义,上天何时亏欠过认真做事的老实人。
四、任正非对待对手的态度
把企业融入国家,把国家融入世界;学生就应该超越师父,儿子一定要比老子强,这个家庭、企业、国家才有希望。我们不是要消灭美国通讯,而是要在制高点会师,这是格局,也是胸怀。但是会师需要实力,我到了制高点你得有本事上来与我会师才行,这是智慧。

华为董事长任正非访谈-CXOUNIONCXO联盟
五、不要做一个完人,做完人很痛苦的,做一个有益于社会的人
金无足赤,人无完人。完人实际上是很少的, 我不希望大家去做一个完人。大家要充分发挥自己的优点,做一个有益于社会的人,这已经很不错了。我们为了修炼做一个完人,抹去了身上许多的棱角,自己的优势往往被压抑了,成了一个被驯服的工具。
――任正非 2008 年 6 月在党员座谈会发言《不要试图做完人》
用人所长大家都知道,但是在实际企业管理过程中恨不得女人当成男人用,男人当成牲口用,希望既听话又无所不能,很少有人意识到这其实是一个既不现实、又错误变态的思想。

六、不要学大小通吃的霸王
广交朋友,得道多助失道寡助;华为有能力进入更多领域,如8K电视、智能汽车….为什么不去做呢。大家试想一下,如果华为去做了,只会让大家害怕华为,只会让大家觉得华为是威胁。华为的哲学就是,努力把备胎做好放在那里少量应用,不去抢别人碗里食物。广交朋友,真正做到了共赢,而不是口头上的共赢,这难道不是“和合与共、天下大同”吗。赢者通吃的结果,就是没有朋友。
七、睿智果决,观点鲜明,不含糊,拒绝废话
坚决否认自己不是民族英雄,明确反对民粹主义,坚定现在才是华为最佳状态,主张教育是强国的基础,反感资本渗透企业,誓死捍卫理想。

八、 一切商务行为都应该以客户为中心
商业与民粹是两码事,当你掌握了核心技术,真正做到超值性价比,消费者会用行动支持你,不要怕产品卖不出去,而是应该着眼于你能给消费者带来什么价值,消费者为什么要选择你。做到以上两点,对手只会是非买不可,不买肯定是傻瓜,在当今世界拒绝优秀与先进,难道不是傻瓜吗?这是商业本质,很少有企业家专注于此。
九、强国是在小学老师讲台上完成的
用优秀的人去培养更优秀的人,没有教育,我们会返贫,再好的硬件都是人才创造的,而人才是教育出来,教育环境就是培养人才沃土,它属于软性的一面;世人只看见漂亮的硬件,却很少洞察厉害沃土才能苗壮的道理;古人云“一阴一阳之为道”,会讲会背的人多,用来观察事物的人寥寥。

十、拒绝民族英雄称谓
民族英雄不是自封的,而是需要用行动证明的,伟人不说自己是伟人,圣人从不承认自己是圣人,都是终其一生用行动证明的。
十一、金钱至上的社会中,你还能刨出一点精神来,这才是留给后人的宝贵财富。
事业与个人利益从来就不是矛盾体,无私奉献的雷锋思想是不可以持续的,如果你专注的事业真正对社会有利,怎么可能没有回报呢。没有回报只有一种可能,你没有成功而已。走向成功最大的条件,不是金钱、设备…..而是恒久不变、追求成功的精神。
微软、华为、阿里……有一天肯定会消失,但是他们的精神会激励一批一批后继者,奋发向上,追求卓越。

十二、任正非传递出来最大价值让这个浮躁社会重归理性。
曾几何时大家都喜欢赚快钱、用PPT圈钱、作假数据上市圈钱、炒房子、把高利贷包装成P2P坑人、把直销包装成微商与传销、当小鲜肉、当网红、研发一些没有内涵的游戏、抄近道走捷径…….乌烟瘴气,乱七八糟。这个时候国家的践行社会主义核心价值观与强有力反腐败,同今天任正非关于华为专访犹如一剂良药、夏日清风,沁人心脾,回味无穷。及时拨乱反正,引人心归于正道,恢复风清气正的环境与沃土。
我们应该为祖国有这么优秀的企业家而感到荣幸,多一些这样的企业家,何愁国家不兴;前方的路长且崎岖,希望华为走的稳健,用实力展示中国企业的格局与胸怀。
翻译:
Think the worst and strive for the best.
Therefore, no matter how powerful the enterprise is, the spare tire should be prepared all the time. More importantly, the spare tire should enjoy the same treatment as the regular tire. In the values of most entrepreneurs, the spare tire belongs to the idle people, who feel it is unnecessary. Not just saying.
At the same time, the Wolf culture of Huawei was born, which is alert and keen to find opportunities. A vivid lesson for those who would rather buy than rent than build; We have independent intellectual property rights does not mean that we do not need to buy the same products of competitors, as well as to consume other people’s products, only in this way can you effectively integrate into the world, keep ahead, in an invincible position. In the words of Americans themselves, “The more the adversary, the more the contact.”
Personal interests and corporate interests, ego and ego.
No matter what we think, we cannot change the fact that China’s economy is the second largest in the world. No matter how much we express goodwill, the second is always a threat in the eyes of the first. If you can’t take care of the second China, the third and fourth will follow suit and China will become a bad example to the US. In this environment, Meng Wanzhou will not get an effective solution for a while. As a father, she can only accept the current situation optimistically and make it clear that “arresting a person cannot destroy the will of Huawei”, so that she can temper her “Doctor in prison” in the hard years, but this is by no means the best outcome.
If we do not learn lessons and strive to develop our own internal achievements, the Meng Wanzhou incident and the ZTE incident will not be the last. Lagging behind will be beaten, this is the truth is common sense.
Focus on the main business, refuse the temptation, do not blindly develop.
Huawei has been focusing on communication equipment for 28 years. The mobile phone terminal business is just a sideline for Huawei, no matter how good it is. For 28 years, the company has insisted on charging at the mouth of a wall, regardless of the cost of research and development investment, and has achieved the market position of the world’s largest communication equipment. Huawei has more valid patents in mobile communication than Apple. Rejecting Huawei means that the rural people in the United States have no signal available. It takes money and time to completely replace Huawei, which is why strategic persistence brings value and meaning.
Ren Zhengfei’s attitude towards his opponents.
Integrate enterprises into the country and the country into the world; The students should surpass the master, the son must be better than the Laozi, the family, the enterprise, the country can have hope. We do not want to eliminate American communications, but to meet at the top, this is the pattern, is also the mind. But it takes strength, and when I get to the top you have to be able to come up and join me. That’s wisdom.
Don’t be a perfect person, finish people very painful, to be a person of benefit to society.
No man is perfect until he is pure. Perfect people are actually very few, I don’t want you to be a perfect person. Everyone should give full play to their own advantages, do a good person to society, this is already very good. In order to practice to be a perfect person, we erase many edges and corners of the body, their advantages are often repressed, become a tame tool.
— Ren Zhengfei, Speech at a forum for Party Members, June 2008, “Don’t Try to finish the job”
We all know that people are good at employing people, but in the actual process of business management, we want to treat women as men and men as cattle, hoping to be obedient and omnipotent. Few people realize that this is actually an unrealistic, wrong and abnormal idea.
Don’t be a big and small overlord.
Make friends widely, a right to help many misdeeds help few; Huawei has the ability to enter more areas, such as 8K TVS, smart cars…. Why not do it. Just think about it. If Huawei does this, it will only make people afraid of Huawei. It will only make people feel that Huawei is a threat. The philosophy of Huawei is to try to make spare tire well and put it there for a small amount of use, not to grab food from others’ bowls. By making more friends, we truly achieve win-win results, rather than merely paying lip service to win-win results. Isn’t this “harmony and harmony for all”? The result of winner-takes-all is no friends.
Wise and decisive, clear views, no ambiguity, no nonsense.
Firmly deny that he is not a national hero, clearly oppose populism, firmly believe that now is the best state of Huawei, advocate education is the foundation of a strong country, oppose capital penetration of enterprises, and defend ideals to the death.
All business activities should be customer-centered.
Business and populism are two different things. When you master the core technology and truly achieve value for money, consumers will support you with actions. Don’t be afraid of not selling your products, but should focus on what value you can bring to consumers and why consumers choose you. Do the above two points, the opponent will only have to buy, do not buy is a fool, in today’s world refuse excellent and advanced, is not a fool? This is the nature of business, and few entrepreneurs focus on it.
The country is in the primary school teacher’s platform to complete.
Without education, we will fall back into poverty. No matter how good the hardware is, it is created by talents, while talents are produced by education. Educational environment is the fertile soil for cultivating talents, which belongs to the soft side. The world only sees the beautiful hardware, but seldom insight into the truth of strong fertile soil. As the ancients said, “One Yin and one Yang are Tao”, many people can recite, but few people can observe things.
Interview with Huawei Chairman Ren Zhengfei -CXOUNIONCXO Alliance
Refuse the title of national hero.
National heroes are not self-appointed, but need to be proved by action, great men do not say they are great men, saints never admit that they are saints, are proved by action throughout their lives.
Money first society, you can still dig out a little spirit, this is the precious wealth for future generations.
Career and personal interests have never been contradictory, selfless dedication of Lei Feng thought is not sustainable, if you focus on the cause is really beneficial to the society, how can there be no return. There’s only one way there’s no reward, and you don’t succeed. The biggest condition for success, not money, equipment….. It is the spirit of constancy, the pursuit of success.
Microsoft, Huawei, Alibaba…… Some day they will surely be gone, but their spirit will inspire generations after them to strive for greatness.
Ren Zhengfei delivered the maximum value to make this impetuous society back to reason.
Once upon a time, everyone likes to make fast money, with PPT circle money, fake data listed circle money, fried house, the usury packaging into P2P people, the direct sales packaging into wechat business and pyramid selling, when small fresh meat, when the net red, research and development of some no content of the game, take shortcuts……. It was smoky and chaotic. At this time, the country’s commitment to practicing core socialist values and vigorously fighting corruption, like today’s interview with Ren Zhengfei on Huawei, is a good medicine, refreshing the mind and refreshing the mind. Timely correct the chaos, encourage people to return to the right path, restore the environment and fertile soil.
We should feel honored to have such excellent entrepreneurs in our motherland. If there are more entrepreneurs like this, we will not worry about the prosperity of our country. The road ahead is long and rugged. I hope Huawei will walk steadily and show the pattern and mind of Chinese enterprises with its strength.
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