【CXO观点】腾讯副总裁丁珂：在数字时代做一个“懂法”的CIO

以下为腾讯副总裁丁珂作的相关观点分享：在数字时代做一个“懂法”的CIO

2020年，新冠疫情打乱了全球不少体育赛事的规划，电子竞技在线下观赛等方面，也受到了比较大的影响。而同时，这样的特殊环境，也凸显了电子竞技“依托线上平台”的特点和优势。我们看到，许多重要的电竞赛事，还是能够克服困难，如期跟大家见面，也在疫情期间，为许多用户，带去了快乐。

研究机构预测，2020年，全球的电竞用户将突破4.95亿，收入规模也将首次突破10亿美元大关。可以说，电竞，正在成为全球最有潜力、发展最迅猛的新兴体育形态，成为一种备受年轻人喜爱的时尚运动、一门跨越国界和民族的新语言。 

尽管一路走来，从来不缺少质疑的声音，但毫无疑问，电竞是当下这个时代的产物，是体育产业和整个数字社会不断互动、持续演进的结果，也是文明发展、科技进步的必然。因此，我们不能孤立地看待电竞，如果要“竞见未来”，就要把电竞放在全球化的视野之下，看看都有哪些关键的趋势，正在改变电竞未来的发展方向。

去年12月，国际奥委会发表了“第八届奥林匹克峰会宣言”，在全球层面，鼓励传统体育和电竞的交流合作。今年，西甲、NBA、ATP、F1等不少传统体育赛事，也都在尝试电竞化，打破线下停摆的局面。而电竞，也在赛事体系搭建、联盟打造、人才培养、全球协作等许多方面，持续向传统体育“靠拢”和“取经”。2018年电竞进入亚运会，以及去年“国际电子竞技联合会”的成立，更是加速了电竞在全球范围内的规范化进程，在积极融入国际奥林匹克的价值体系方面，也迈出了关键性的一步。

因此，第一个需要我们关注的趋势是，电子竞技正在和传统体育相互“拥抱”，而且这种拥抱，不仅给传统体育的发展，提供了新的可能和视角，同时，也在改变着电竞的发展进程。

第二个要关注的，是全球体育格局的新变化。如果提到篮球，大家可能会想到NBA；提到足球，除了世界杯，可能还会想到一些传统的足球强国，或是意甲、西甲等顶级的足球联赛。而以电竞为核心，一种新的体育格局，一种更为广泛参与的新秩序，正在形成。

数据显示，除了在电竞领域发展较快的中国、韩国、美国等国家，近年来，电竞在欧洲、拉丁美洲、东南亚等地的整体接受度和参与度，也都在逐渐上升。各大知名电竞赛事，也纷纷加快了全球化的布局。以腾讯旗下的赛事为例，去年，风靡全球的PUBG MOBILE，在全球举办了超过170万场的比赛，覆盖了全球169个国家和地区；另外，皇室战争职业联赛，今年也首次在常规赛阶段，就实现了国际化，仅东方赛区，就吸引了来自中国、日本、韩国等十多个国家的选手参赛;而来自中国本土的英雄联盟职业联赛，今年也将通过5种语言进行直播，覆盖全球多个国家。

这种新秩序带来的新连接，不仅会在赛事版权和赞助等维度，衍生出更多的商业机会，也将对于全球的文化交流，产生深远的影响。

第三个要关注的趋势，是前沿科技与电竞的相互作用。

二十年来，技术手段的革新，一直在重塑电子竞技的面貌。从最早的局域网对战，到数十个选手实时在线的跨国赛事；从PC对决，到随时随地观赛的移动电竞，新技术的应用，总能颠覆式地提升电竞的体验，而电竞，也因为广泛的用户参与、不断迭代升级的能力、以及商业价值的成长，推动着新技术的快速普及。

今年，是国家提出大力发展“新基建”的一年，也是5G商用元年。在技术变革的浪潮之下，腾讯电竞也尝试通过自己的技术能力，打造更关切用户需求、更面向时代和未来的电竞新体验。

目前，我们已经和中央广播电视总台展开合作，在国内首个超高清视音频国家重点实验室，探索 4K 乃至 8K 的超高清赛事转播环境。此外，我们还在尝试构建三维的赛事场景、由数字虚拟人担任赛事的解说员、为职业选手提供 AI 训练师。未来，玩家或许还可以自由选择观赛视角，还能通过 VR 技术，享受身临其境的沉浸式观赛体验。电竞赛事的“小舞台”，正在折射出未来数字生活的“大全景”。

与此同时，作为“新经济”的代表，电竞带来的新体验，也在孕育 “线上+线下”的新业态，有望为全球经济的复苏和发展，带来新的活力。

去年的英雄联盟全球总决赛，路易威登与拳头游戏推出了一系列联名款产品，受到了全球玩家的热烈追捧，欧洲库存更是在一个小时内就全部售罄；而今年6月落幕的KPL春季总决赛，腾讯电竞进行了面向全球的赛事转播，直播总人气值突破了1.8亿，直接刷新了各个直播平台，线上观赛人数的历史记录。未来，腾讯电竞还将携手英雄VSPN等战略合作伙伴，打造更多高品质的赛事，用“新体验”孕育“新业态”，为各行各业的生态伙伴，创造新增长。

这些新的趋势，既预示着电竞未来广阔的发展空间，也意味着我们还有很多的困难要去克服、很多新的路径要去探索。这离不开主管部门和地方政府的大力支持，在这里，我尤其要感谢海南，作为中国改革开放的前沿窗口、全球最具潜力的自贸港，海南为电竞新业态的全球化发展，提供了广阔的平台。

去年，我们与海南省政府共同开启了一系列新文创战略合作，腾讯电竞、腾讯影业以及10多家生态企业都注册落地海南。未来，腾讯将与海南持续深化合作，助力电竞成为海南的新增长极，同时也希望借助海南自贸港的独特优势，携手全球合作伙伴，把握机遇，蓄力向前，一同描绘未来电竞的新蓝图，一起竞见未来！谢谢大家！

翻译：

In 2020, the COVID-19 pandemic has disrupted the planning of many sports events around the world, and e-sports has also been greatly affected in terms of offline attendance. At the same time, such a special environment also highlights the characteristics and advantages of e-sports “relying on online platforms”. We can see that many important esports were able to overcome the difficulties and meet with you as scheduled. Which also brought happiness to many users during the epidemic period.

The research institute predicts that in 2020, the number of global esports users will exceed 495 million. And the revenue scale will surpass the $1 billion mark for the first time. It can be said that e-sports is becoming a new sports form with the most potential and the most rapid development in the world. It has become a popular fashion sport among young people and a new language that crosses national boundaries and nationalities.

There has never been a lack of voices of doubt along the way

Although there has never been a lack of voices of doubt along the way, there is no doubt that e-sports is the product of the current era. The result of continuous interaction and continuous evolution between the sports industry and the whole digital society. As well as the inevitable development of civilization and scientific and technological progress. Therefore, we can’t look at esports in isolation. If we want to “compete to see the future”, we should put esports in the perspective of globalization and see what key trends are changing the future development direction of esports.

Last December, the International Olympic Committee (IOC) issued the Eighth Olympic Summit Declaration to encourage exchanges and cooperation between traditional sports and esports at the global level. This year, La Liga, NBA, ATP, F1 and many other traditional sports events are also trying to become esports, to break the offline shutdown situation. And esports, in many aspects such as event system building, alliance building, talent training, global cooperation, continue to “draw closer” to traditional sports and “learn from”. The entry of esports into the Asian Games in 2018 and the establishment of the “International esports Federation” last year have accelerated the standardization process of esports on a global scale. And taken a key step in actively integrating into the international Olympic value system.

W need to pay attention to is that esports and traditional sports are embracing each other

So the first trend that we need to pay attention to is that esports and traditional sports are embracing each other. And this embrace not only provides new possibilities and perspectives for the development of traditional sports, but also changes the evolution of esports.

To pay attention to is the new changes in the global sports landscape.

The second thing to pay attention to is the new changes in the global sports landscape. If you think of basketball, you might think of NBA. When it comes to soccer, in addition to the World Cup, you may also think of some traditional soccer powers, or top soccer leagues such as Serie A and La Liga. With esports as the core, a new sports pattern, a more extensive participation in the new order, is taking shape.

Data show that in addition to the rapid development in the field of esports in China, South Korea, the United States and other countries. In recent years, the overall acceptance and participation of esports in Europe, Latin America, Southeast Asia and other places, are also gradually rising. Major well-known esports, also have accelerated the layout of globalization. Take Tencent’s games as an example. Last year, PUBG MOBILE, which is popular around the world, hosted more than 1.7 million games worldwide, covering 169 countries and regions. In addition, the Clash Royale Professional League, for the first time in the regular season, became international this year. The Eastern Division alone attracted players from more than 10 countries, including China, Japan and South Korea. The League of Legends, a professional league from China. It will also broadcast live in five languages this year, covering several countries around the world.

The new connection brought by this new order will not only generate more business opportunities in the dimensions of competition copyright and sponsorship, but also have a profound impact on global cultural exchanges.

Watch is the interaction between cutting-edge technology and esports.

The third trend to watch is the interaction between cutting-edge technology and esports.

For two decades, technological innovations have been reshaping esports. From the earliest LAN battle, to dozens of players real-time online transnational games. From PC competition to mobile esports where you can watch games anytime and anywhere. The application of new technologies can always improve the experience of esports in a subversive way, and esports. Because of extensive user participation, the ability to constantly iterate and upgrade. And the growth of business value, promote the rapid popularization of new technologies.

This year is the first year for the country to vigorously develop “new infrastructure” and also the first year for the commercial use of 5G. Under the tide of technological change. Tencent esports also tries to create a new esports experience that is more concerned about users’ needs and more oriented to The Times and the future through its own technical capabilities.

At present, we have cooperated with the China Media Group to establish the first State Key Laboratory of Ultra HD Video and Audio in China to explore the environment of 4K and even 8K ultra HD event broadcasting. In addition, we are also trying to build three-dimensional game scenes, with digital avatars acting as game commentators. And AI trainers for professional players. In the future, players may be able to choose their own viewing angles and enjoy immersive watching experiences through VR technology. The “small stage” of e-sports is reflecting the “big panorama” of digital life in the future.

As a representative of the “new economy”

At the same time, as a representative of the “new economy”, the new experience brought by esports is also breeding the new business form of “online + offline”. Which is expected to bring new vitality to the recovery and development of the global economy.

In last year’s League of Legends World Finals, Louis Vuitton and Fist Game launched a series of co-branded products. Which were warmly welcomed by players around the world. The stock in Europe was sold out within an hour. And the KPL Spring finals ended in June this year. Tencent e-sports carried out the global broadcast of the event, the total popularity of live broadcast exceeded 180 million. Directly refreshing the historical record of each live platform, the number of online spectators. In the future, Tencent e-sports will also join hands with Hero VSPN and other strategic partners to create more high-quality events. With “new experience” breed “new business forms”, for all walks of life ecological partners, to create new growth.

We still have a lot of difficulties to overcome and many new paths to explore.

These new trends not only indicate the broad development space of esports in the future. But also mean that we still have a lot of difficulties to overcome and many new paths to explore. This would not have been possible without the strong support of the competent authorities and local governments. Here, I would like to thank Hainan in particular. As the frontier window of China’s reform and opening up and the most promising free trade port in the world. Hainan has provided a broad platform for the global development of new forms of esports.

Last year, we launched a series of new cultural and creative strategic cooperation with the Hainan provincial government. Tencent E-sports, Tencent Pictures and more than 10 ecological enterprises were registered in Hainan. In the future, Tencent will continue to deepen cooperation with Hainan to help esports become the new growth pole of Hainan. Meanwhile, we also hope to make use of the unique advantages of Hainan Free Trade Port, work together with global partners to seize opportunities and move forward with vigor to draw a new blueprint for future esports and see the future together! Thank you very much.

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于网络；编辑/翻译：CXO UNIONCXO联盟小C。

如需加入CXO UNION（CXO联盟）高管社群，请联系社群小伙伴哦~

免责声明: 本网站(http://www.cxounion.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。
本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。