【CEO访谈】北京东方嘉诚文化产业发展有限公司董事长甄军：不忘创业初心，接力筑梦

今年是我们伟大祖国的七十华诞，七十年来，在中国共产党的领导和全国各族人民的艰苦奋斗下，我们伟大的祖国发生翻天覆地的变化，国际地位日益提升，人民的幸福指数越来越高，我为我是一名中国人而感到无比的骄傲和自豪。非公经济的发展，正是得力于我们伟大祖国的发展而壮大，特别是党的十八大以来，在习近平新时代中国特色社会主义思想引领下，民营企业也迎来了发展的春天。我们东方嘉诚从创业初期只经营一个园区的小企业，发展成为目前在京津两地六区运营着25个园区，有一定规模的文化产业公司。

2004年我从国企下海创业，创立了东方嘉诚。创业初期，我和我的团队，从坐落在东城昔日胡同肌理的四合院与间杂其中的废旧工业厂房中，构思创立了“胡同创意工场”，经过几年的不懈努力，我们对最能代表传统北京民居的胡同文化、解放初期工业兴国的老式厂房进行改造，激活了两种交织着时空转换印记的建筑记忆，使之焕发出再生的活力，营造出传统写字楼难以替代的别样氛围与体验。用这种方式我们开始了品牌园区的建设运营。目前，嘉诚团队在京津两地六区、共改造运营25个主题园区，总运营面积30余万平方米，成为地区产业升级的有力引擎。截止去年年底，园区共入驻与注册企业1009家，其中90.7%为文化跨界企业，园区企业2018年实现总产值200亿以上。CXO UNION CXO联盟 cxounion.cn

作为非公企业的创业者，我和我的团队大胆创新、勇于实践，在园区建立的同时，同步动作入资专业基金团队、推动产业引导基金运营，携手大企业开展合作等战略模式，不断以创新驱动发展。以建设区域协同发展平台、拓展投融资渠道、丰富产业内容为切入点，采用“空间+平台+资本+资源”的产业生态圈。空间——以城市存量空间设计改造为核心，设计嘉诚特色的产业空间，形成完善、标准的产业空间开发流程；平台——整合政府与市场资源，为嘉诚入园企业搭建产业服务平台，完善嘉城系列园区软性服务体系，为产业生态的形成提供基础；资本——以政府地区产业引导基金为主，整合市场与政府引导基金，为嘉诚园区定向引入资本，配合产业服务平台，为园区企业搭建多元、便捷的资本筹集渠道；资源——垂直产业资源是园区生态的灵魂，嘉诚通过与行业领导企业的合作，将逐个细分行业垂直资源切实有效的引入园区，为园区企业发展提供核心产业资源。CXO UNION CXO联盟 cxounion.cn

作为园区的经营者，我们注重服务理念，提高服务品质。为完善人才引进体系，我们主动求得政府支持，与东城区政府合作成立了“中小企业服务中心”，搭建了北京东城国际人才创新服务平台及北京东城中小企业服务中心。按照政府购买服务的方式开展经营，为入驻园区企业提供38项人才公共服务，包括人力资源服务、政务服务、金融服务、法务服务、品牌服务、工作室经纪服务、政策申请绿色通道等；可为文化创业企业提供包括政策、金融、技术、人才、营销等10大类、45细项服务，以嘉诚园区为载体，整合市场与政府的服务资源，为地区招商引资提供窗口与落地渠道。去年11月10日蔡奇书记视察东城区青龙文化创新街区时专门走进我们的服务中心“和咖啡”，对中心运营模式和中心为创业者提供便利服务的做法给予了充分肯定。

作为东城区政协委员，我认真履职尽责，积极参政议政、献言献策。在为京津冀协同发展、疏解非首都功能、精准扶贫、打好“三大攻坚战”和做好“三件大事”上献计出力。积极响应京津冀协同发展战略，在天津南开区建立了嘉诚天津C92文化产业园，以此为平台，整合京津冀市场资源，构建和谐、共生、繁荣的文化产业一体化生态圈。引入北京企业落户12家。在河北迁安，与政府合作引入华盖基金支持，为引导疏解企业落户提供了资本保证，这一系列项目的落成，彰显了我们非公企业的责任与担当。近年来我们共获得市级以上荣誉资质22项：2015年3月，获得由北京市科学技术委员会认定颁发的北京市首批众创空间资质；2015年12月，获得由中关村国家自主创新示范区认定的创新型孵化器资质；2016年1月,获得由科技部火炬中心认定的2015年度国家级科技企业孵化器资质；2016年9月，嘉诚众创空间被科技部火炬高技术产业开发中心认定为第三批国家级众创空间；2018年1月荣获中关村创新型孵化器资质；同年获得首批北京市文化创意产业园区。2019年1月获得国家中小企业公共服务示范平台，除此之外，嘉诚还获得了北京市战略性新兴产业科技成果转化基地、北京市创业孵化示范基地、北京市中小企业创业基地、北京市文化创意人才培养基地、天津市科技企业孵化器、天津市文化产业示范园区等一系列奖项。我本人也被评为2012年全国商业街建设“先进个人”；2015年被授予第七届“东城区有突出贡献的优秀人才”荣誉称号；2018年被授予第五届北京市优秀中国特色社会主义事业建设者称号；2019年五一前夕，被北京市总工会授予首都劳动奖章荣誉称号。CXO UNION CXO联盟 cxounion.cn

作为非公企业的管理者，我深感在首都，非公企业家必须有很高的政治站位，如何利用首都丰富的文化资源，发挥企业优势，力所能及帮政府排忧解难，满足居民不断增长的文化需求，是一个企业家应有的社会责任。2015年我带领我们团队经过反复调研论证，与东城区第二图书馆探索，采取社会化运营的创新模式，在位于左安门角楼打造了一个公共阅读空间—-角楼图书馆。图书馆共3层。一层为主题文化活动及展览展示区，主要举办老北京文化主题展览；二层为地方文献阅览区；三层辅助主题文化活动区。角楼图书馆模式成为公共文化空间运营的新模式典范。角楼图书馆的“阅读北京”板块，已进驻“东城100领读人计划”的领读达人读书会、文化公益品牌【生活好课堂】幸福读书会、人民出版社读书会角楼分会、中央人民广播电台文艺之声“文化聊吧”等10余家读书社团。为传播优秀传统文化，提升文化创意产业创新创业氛围，激发文创人才创业活力，发挥了积极作用。开馆以来，举办各种活动400余场，去年超过10万人次走进角楼图书馆参与活动，极大地丰富了附近居民的文化生活。角楼图书馆已成为北京市网红级阅读空间，首都主要媒体先后多次进行了报道。嘉诚承办了2014、2015及2017届的北京孔庙国子监国学文化节、2016届及2017届京津冀赛区的北京文化创新创业大赛，2016年承办北京国际设计周东城区分会场的活动，2017年、2018年承办北京（国际）文创产品交易会。今年又承办了歌华有线杯2019北京文化创意大赛。CXO UNION CXO联盟 cxounion.cn

七十年，在历史的长河中弹指一挥间，但这七十年，我们伟大的祖国却让世界为之一震，七十年，我们历经坎坷，但这七十年我们伟大祖国的发展成就举世瞩目。“我们都是追梦人”，我们嘉诚人一定在以后的发展中，不忘初心，接力筑梦，为实现中华民族的伟大复兴做出我们的贡献。CXO UNION CXO联盟 cxounion.cn

翻译：

This year is the 70th birthday of our great motherland. In the past 70 years, under the leadership of the Communist Party of China and the hard work of the people of all ethnic groups in the country, our great motherland has undergone tremendous changes, its international status is increasing, and the happiness index of the people is getting higher and higher. I am extremely proud and proud to be a Chinese. From a small business operating only one park at the beginning of our business, Orient Jiacheng has developed into a cultural industry company with a certain scale operating 25 parks in six districts in Beijing and Tianjin.

In 2004, I started my business from a state-owned enterprise and founded Orient Jiacheng. CXO UNION CXO联盟 cxounion.cn

In the early stage of entrepreneurship, my team and I conceived and founded the “Hutong Creative Workshop” from the courtyard house located in the former Hutong fabric of Dongcheng and the abandoned industrial plant mixed among them. After several years of unremitting efforts. We have transformed the Hutong culture that best represents the traditional Beijing folk houses and the old factory building that liberated the early industrial development of China. It activates two kinds of architectural memory interwoven with the mark of time and space transformation, radiates the vitality of regeneration. And creates a different atmosphere and experience that is difficult to replace in traditional office buildings.

In this way, we started the construction and operation of the brand park. At present, the Jiacheng team has transformed and operated 25 theme parks in six districts in Beijing and Tianjin, with a total operation area of more than 300,000 square meters, becoming a powerful engine for regional industrial upgrading. By the end of last year, the park had settled and registered a total of 1009 enterprises. Of which 90.7% were cultural cross-border enterprises, and the total output value of enterprises in the park reached more than 20 billion yuan in 2018.

As an entrepreneur of a non-public enterprise, my team and I have the courage to innovate and practice. CXO UNION CXO联盟 cxounion.cn

At the same time of the establishment of the park. We have synchronously invested in a professional fund team, promoted the operation of the industry-guided fund. And cooperated with large enterprises to continue to drive development through innovation. To build a regional collaborative development platform, expand investment and financing channels. And enrich industrial content as the entry point, the industrial ecosystem of “space + platform + capital + resources” is adopted.

Space – With urban inventory space design and transformation as the core, design Jiacheng characteristic industrial space, and form a perfect and standard industrial space development process; Platform – Integrate government and market resources, build an industrial service platform for Jiacheng enterprises to enter the park, improve the soft service system of Jiacheng series parks, and provide a foundation for the formation of industrial ecology; Capital — Based on the government regional industry guidance fund, integrate the market and government guidance fund to introduce capital for Jiacheng Park, cooperate with the industrial service platform, and build diversified and convenient capital raising channels for enterprises in the park; Resources – Vertical industrial resources are the soul of the park ecology. Through cooperation with industry leaders, Jiacheng will effectively introduce vertical resources into the park one by one to provide core industrial resources for the development of enterprises in the park.CXO UNION CXO联盟 cxounion.cn

As the operator of the park, we pay attention to service concept and improve service quality.

In order to improve the talent introduction system. We actively seek the support of the government, and cooperate with the Dongcheng District government to establish the “Service Center for Small and Medium-sized enterprises”, and build the Beijing Dongcheng International talent innovation service platform and Beijing Dongcheng Small and medium-sized Enterprise service center. In accordance with the way of government purchase services. We provide 38 talents public services for enterprises settled in the park. Including human resources services, government services, financial services, legal services, brand services, studio brokerage services, policy application green channel, etc.

It can provide 45 services in 10 categories including policy, finance, technology, talent and marketing for cultural startups. Jiacheng Park is the carrier to integrate the service resources of the market and the government. And provide a window and landing channel for regional investment promotion. On November 10 last year, when Secretary CAI Qi visited Qinglong Cultural Innovation Block in Dongcheng District. He specifically walked into our service center “He Coffee” and fully affirmed the operation mode of the center and the center’s practice of providing convenient services for entrepreneurs.CXO UNION CXO联盟 cxounion.cn

As a member of the Dongcheng District CPPCC, I earnestly perform my duties, actively participate in political discussions and offer suggestions.

It will contribute to the coordinated development of the Beijing-Tianjin-Hebei region. The removal of non-capital functions, targeted poverty alleviation, the “three major battles” and the “three major events”. In response to the coordinated development strategy of Beijing, Tianjin and Hebei, Jiacheng Tianjin C92 Cultural Industry Park has been established in Nankai District of Tianjin, taking this as a platform to integrate the market resources of Beijing, Tianjin and Hebei, and build a harmonious, symbiotic and prosperous integrated ecological circle of cultural industry. 12 Beijing enterprises were introduced. In Qian ‘an, Hebei Province, we cooperated with the government to introduce Huagai Fund support. Which provided capital guarantee for guiding the settlement of enterprises. The completion of this series of projects highlights the responsibility and responsibility of our non-public enterprises.

In recent years, we have obtained a total of 22 honorary qualifications above the municipal level: CXO UNION CXO联盟 cxounion.cn

In March 2015, we were awarded the first batch of Beijing Maker space qualifications by the Beijing Municipal Science and Technology Commission. In December 2015, it was certified as an innovative incubator by Zhongguancun National Independent Innovation Demonstration Zone. In January 2016, it was awarded the 2015 National Science and Technology Business Incubator qualification by the Torch Center of the Ministry of Science and Technology; In September 2016, Jiacheng MakerSpace was recognized as the third batch of national makerspace by the Torch High-tech Industry Development Center of the Ministry of Science and Technology. In January 2018, it was awarded the qualification of Zhongguancun Innovative Incubator.

In the same year, it was awarded the first batch of Beijing Cultural and creative industry parks. In January 2019, the National SME Public Service Demonstration Platform was obtained. In addition, Jiacheng has also won a series of awards such as Beijing Strategic Emerging Industry scientific and Technological Achievements Transformation Base, Beijing Entrepreneurship Incubation Demonstration Base, Beijing Small and Medium-sized Enterprise Entrepreneurship Base, Beijing Cultural and Creative Talent Training Base, Tianjin Science and Technology Enterprise Incubator, Tianjin Cultural Industry Demonstration Park, etc. I was also named the “Advanced Individual” of National Commercial Street construction in 2012;

In 2015, he was awarded the honorary title of the seventh “Outstanding Talents with Outstanding Contributions in Dongcheng District”. In 2018, he was awarded the title of the fifth Beijing Outstanding Socialist Cause Builder with Chinese Characteristics. On the eve of May Day 2019, he was awarded the honorary title of Capital Labor Medal by Beijing Federation of Trade Unions.

As the manager of a non-public enterprise, I deeply feel that in the capital, non-public entrepreneurs must have a high political position.

How to make use of the capital’s rich cultural resources, give full play to the advantages of enterprises, help the government to solve problems and meet the ever-growing cultural needs of residents is the social responsibility of an entrepreneur. In 2015, after repeated research and demonstration, I led our team to explore with the Second Library of Dongcheng District, adopt the innovative model of social operation, and build a public reading space —- Corner Library located in Zuoanmen Corner Tower. The library has 3 floors. CXO UNION CXO联盟 cxounion.cn

The first floor is the theme cultural activities and exhibition area. Mainly holding the old Beijing cultural theme exhibition. The second floor is the local literature reading area; Three floors of auxiliary theme cultural activity area. The model of corner building library has become a new model of public cultural space operation. The “Reading Beijing” section of Corner Library has been stationed in more than 10 reading societies such as the “Dongcheng 100 Lead Reader Program” lead reader Reading Club, the cultural public welfare brand [Good Life Class] Happy Reading Club, the Corner branch of the People’s Publishing House Reading Club, and the “Cultural Liaobar” of the Voice of literature and art of China National Radio. It has played a positive role in spreading excellent traditional culture. Enhancing the atmosphere of innovation and entrepreneurship in cultural and creative industries. And stimulating the entrepreneurial vitality of cultural and creative talents.

Since its opening, more than 400 activities have been held. Last year, more than 100,000 people entered the library to participate in activities, which greatly enriched the cultural life of nearby residents. CXO UNION CXO联盟 cxounion.cn

Angular Tower Library has become a red-class reading space in Beijing. Which has been reported by major media in the capital for many times. Jiacheng has organized the Beijing Confucius Temple Guozijian Chinese Culture Festival in 2014, 2015 and 2017. The Beijing Cultural Innovation and Entrepreneurship Competition in 2016 and 2017 in the Beijing-Tianjin-Hebei Competition Area. The activities of the Dongcheng District branch of Beijing International Design Week in 2016. And the Beijing (International) Cultural and Creative Products Fair in 2017 and 2018. This year, it also hosted the Gehua Cable Cup 2019 Beijing Cultural and Creative Competition.

Seventy years, in the long river of history in a flash. But these seventy years, our great motherland has made the world a shock, seventy years. We have gone through ups and downs. But the development achievements of our great motherland in these seventy years have attracted worldwide attention. “We are all dream seekers”, we Jiacheng people will not forget the original heart in the future development. Relay to build dreams, and make our contribution to the realization of the great rejuvenation of the Chinese nation.CXO UNION CXO联盟 cxounion.cn

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