【CMO风采】阿里巴巴集团首席市场官、微博董事董本洪

董本洪，现任阿里巴巴集团首席市场官、微博董事。

一、阿里巴巴集团首席市场官、微博董事董本洪个人介绍

董本洪（Chris Tung，花名张无忌），男，在台湾大学取得电机工程学士学位，并于美国密歇根大学安娜堡分校取得工业工程硕士学位。曾合伙创办和信超媒体任COO一职，在加入阿里巴巴集团之前是 VML 中国的首席执行官，并在百事中国担任市场营销副总裁。2016年1月加入阿里巴巴集团。现任阿里巴巴集团首席市场官，纳斯达克证券交易所上市公司如涵控股有限公司董事，微博董事，阿里影业非执行董事。

二、阿里巴巴集团首席市场官、微博董事董本洪个人经历

董本洪是互联网第一代的成功创业家，曾合伙创办和信超媒体（Gigamedia），任COO一职，于1998年在台湾推出大中华区最早的宽带上网服务和富媒体内容网站，并在获得微软公司战略投资后，于2000年2月在纳斯达克成功上市（NASDAQ:GIGM），与新浪、网易为同时期的中国网络概念代表公司。CXO UNION（CXO联盟）

1995至1998年、1998至2001年及2001至2003年，分别在宝洁、和信超媒体以及巴黎欧莱雅担任过多个高级管理职务。

2004年10月至2010年10月，服务于百事可乐（大中国区），担任百事可乐大中华区市场部副总裁。在百事可乐工作期间，他还在2005年将佳得乐（Gatorade）带入中国，2007年带领全球第一果汁品牌纯果乐－果缤纷（Tropicana）上市，同年与星巴克咖啡（Starbucks）合作，在国际市场上首次推出星冰乐瓶装咖啡，成为两大饮料巨头成功合作的经典案例。

2010年10月至2016年1月，担任市场营销公司VML（原称：im2.0）中国的首席执行官。

2016年1月，董本洪加入阿里巴巴集团，出任集团首席市场官。CXO UNION（CXO联盟）

2017年11月至2018年11月，兼任中国最大广告平台阿里妈妈事业部总裁一职。

2018年11月26日，阿里组织架构调整，董本洪不再兼任阿里妈妈总裁，继续担任阿里巴巴集团首席市场官（CMO）。2022年1月10日，董本洪任微博董事。2023年5月15日，任阿里影业非执行董事。

翻译：

Benhong Dong is currently the Chief Marketing Officer of Alibaba Group and a director of Weibo.CXO UNION（CXO联盟）

I. Personal introduction of Dong Benhong, Chief Marketing Officer of Alibaba Group and director of Weibo

Chris Tung (also known as Wuji Zhang) holds a bachelor’s degree in Electrical engineering from Taiwan University and a Master’s degree in Industrial Engineering from the University of Michigan at Ann Arbor, USA. Prior to joining Alibaba Group, he was Chief Executive Officer of VML China and Vice President of Marketing at PepsiCo China. He joined Alibaba Group in January 2016. He is currently the Chief marketing officer of Alibaba Group, a director of Nasdaq Stock Exchange-listed company Ruhan Holdings Limited, a director of Weibo, and a non-executive director of Alibaba Pictures.CXO UNION（CXO联盟）

2. Personal experience of Dong Benhong, Chief Marketing Officer of Alibaba Group and director of Weibo

Tung Benhong is a successful entrepreneur of the first generation of the Internet. He co-founded Gigamedia and served as COO. In 1998, he launched the first broadband Internet service and rich media content website in Greater China in Taiwan, and after obtaining strategic investment from Microsoft Corporation, In February 2000, it was successfully listed on NASDAQ (NASDAQ:GIGM), and was a representative company of China’s Internet concept at the same time as Sina and NetEase.

From 1995 to 1998, 1998 to 2001 and 2001 to 2003, he held various senior management positions at Procter & Gamble, Hexin HyperMedia and L ‘Oreal Paris, respectively.

From October 2004 to October 2010, he worked for PepsiCo (Greater China) as Vice President of Marketing for PepsiCo Greater China.

During his time at PepsiCo, he also brought Gatorade to China in 2005, led the world’s No. 1 juice brand, Tropicana, to market in 2007, and partnered with Starbucks Coffee in the same year to launch the first Frappuccino bottled coffee in the international market. It is a classic case of successful cooperation between two beverage giants.CXO UNION（CXO联盟）

From October 2010 to January 2016 he served as the Chief Executive Officer of VML (formerly known as im2.0) China, a marketing company.

In January 2016, Benhong Dong joined Alibaba Group as Group Chief Marketing Officer.

From November 2017 to November 2018, he also served as the president of the business division of Alibaba Mama. The largest advertising platform in China.

On November 26, 2018, Ali’s organizational structure was adjusted. And Dong Benhong no longer served as the president of Ali Mother and continued to serve as the Chief Marketing officer (CMO) of Alibaba Group. On January 10, 2022, Dong Benhong was appointed Director of Weibo. On May 15, 2023, he became a non-executive director of Alibaba Pictures.CXO UNION（CXO联盟）

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