刚刚，吴泳铭发布上任后首份阿里全员信

各位阿里人，大家好，我是吴泳铭。

今天是我正式接任阿里集团CEO的第三天，很荣幸与大家并肩作战。

时代在变，阿里必须变！时代在进步，阿里更必须进步！过去24年，阿里抓住时代大潮，运用互联网技术，获得高速成长。今天，传统互联网模式严重同质化已走向存量竞争，AI人工智能为代表的新技术正成为全球商业发展的新动能。阿里必须自我变革，才能找到打开未来的钥匙，才能坚持为社会解决问题的初心，履行为中小企业服务的使命，坚守做一家于社会有益的好公司愿景。CXO UNION-CXO联盟（cxounion.cn）

我向大家宣布，面向未来，阿里确立两大战略重心：用户为先、AI驱动。集团会围绕这两大重心进行业务梳理，重塑业务战略优先级。在此基础上，集团将对三类业务加大战略性投入：1、技术驱动的互联网平台业务；2、AI驱动的科技业务；3、全球化的商业网络。 

所有业务的根基是用户价值以及带来的用户留存。我们必须更加坚定转向用户视角，多维度满足用户需求，用户需求的优先级高于一切。更多用户才能给商家带去更多市场机会。同时，在新时期，想要创造行业最好的用户体验，我们必须更加开放。各业务要主动以用户为先的视角，寻求最广泛的开放与合作，包括传统意义上竞争关系的公司。与此对应，我们会在不影响战略联动效应基础上，让业务间合作更多遵从市场化原则。 CXO UNION-CXO联盟（cxounion.cn）

下一个十年，最大的变量毫无疑问是AI带来的全行业深刻变革。我们必须在AI时代以再次创业的决心，重塑用户价值，才可能得到在未来十年继续服务客户的机会。我们各业务有大量用户场景，我们必须让这些场景都变成AI技术最佳的应用场，通过技术创新带来突破性用户体验和商业模式。如果跟不上AI时代的变迁，一定会有新的物种将我们取代。 

另外一个重要领域是全球化。全球化对于阿里巴巴既是机会更是责任。阿里初创时的第一个业务就是全球化业务，我们当时就立志要做一家由中国人创办在全球经济发展中有独特价值的公司。而今，我们在全球已有诸多布局，未来将集中优势出击。重要的是，阿里不仅是自己出海，更要通过构建一张全球化的商业网络，协助更多中国以及全球中小企业在世界拓展商机。 

组织方式上，阿里巴巴集团会继续深入此次组织变革，用更灵活开放的治理机制，持续加强各业务独立自主的决策体系，支持各业务探索合适自身特点的组织模式与商业路径。同时阿里巴巴集团依然会是所有业务线的坚实后盾。CXO UNION-CXO联盟（cxounion.cn）

最后，我希望阿里各业务要能对未来5年以上的趋势做出判断，并敢于提前进行战略投入和产品创新。与之配套，我们要建立起基于更长周期业务的激励机制和体系。同时，我们会坚决实行团队年轻化，4年内，要让85后、90后作为主力管理者刷新业务管理团队，创造让更多年轻的阿里人成为阿里的核心力量的机制和文化环境。

我坚信，只要我们以创业心态，不沉溺过去，不墨守陈规，阿里将在AI时代继续获得巨大发展，创造更多价值。阿里人，一起努力！CXO UNION-CXO联盟（cxounion.cn）

吴泳铭

阿里巴巴集团首席执行官

2023年9月12日

翻译：

Just now, Wu Yongming released the first Ali letter after taking office

Hello, everyone, I am Wu Yongming.

Today is the third day that I officially took over as CEO of Ali Group, and it is a great honor to fight alongside you.CXO UNION-CXO联盟（cxounion.cn）

Times are changing, Ali must change! The Times are progressing, Ali must progress! In the past 24 years, Ali has seized the tide of The Times and used Internet technology to achieve rapid growth. Today, the serious homogenization of the traditional Internet model has moved toward stock competition, and the new technology represented by AI artificial intelligence is becoming a new driving force for global business development. Ali must change itself in order to find the key to open the future, adhere to the original intention of solving problems for the society, fulfill the mission of serving small and medium-sized enterprises, and adhere to the vision of being a good company that is beneficial to society.

I want to announce to you that for the future, Ali has established two strategic focuses: user-first and AI-driven. The Group will organize its business around these two focuses and reshape its business strategic priorities. On this basis, the Group will increase strategic investment in three types of businesses: 1. Technology-driven Internet platform business; 2. Ai-driven technology business; 3. Global business network.CXO UNION-CXO联盟（cxounion.cn）

The foundation of any business is user value and the retention that comes with it.

We must be more determined to turn to the user perspective, multidimensional to meet user needs, user needs priority above everything else. More users can bring more market opportunities to businesses. At the same time, in the new era, to create the best user experience in the industry, we must be more open. The industry should actively take a user-first perspective and seek the broadest possible openness and cooperation, including companies that have traditionally competed. In response, we will make inter-business cooperation more market-oriented without affecting the strategic linkage effect.

In the next decade, the biggest variable is undoubtedly the profound industry-wide changes brought about by AI. We must rebuild user value in the AI era with the determination to start a business again, so that we can have the opportunity to continue serving customers in the next decade. We have a large number of user scenarios in each business, and we must make these scenarios the best application field of AI technology, and bring breakthrough user experiences and business models through technological innovation. If we can’t keep up with the changes of the AI era, there will be new species to replace us.CXO UNION-CXO联盟（cxounion.cn）

Another important area is globalization.

Globalization is both an opportunity and a responsibility for Alibaba. Ali’s first business was globalization. At that time, we were determined to be a company founded by Chinese people with unique value in the global economic development. Today, we have many layouts in the world, and we will focus on attacking in the future. Importantly, Ali is not only going to the sea itself, but also to help more Chinese and global small and medium-sized enterprises to expand business opportunities in the world by building a global business network.

In terms of organizational mode, Alibaba Group will continue to deepen the organizational reform, adopt a more flexible and open governance mechanism, continue to strengthen the independent decision-making system of each business, and support each business to explore an organizational model and business path suitable for its own characteristics. At the same time, Alibaba Group will continue to be a solid backing for all business lines.CXO UNION-CXO联盟（cxounion.cn）

Finally, I hope Ali industry business to be able to make a judgment on the trend of the next five years or more, and dare to carry out strategic investment and product innovation in advance.

To go with it, we need to build incentive mechanisms and systems based on longer cycle business. At the same time, we will resolutely implement the younger team, in 4 years, to let the 85, 90 as the main managers to refresh the business management team, to create more young Ali people become the core force of Ali mechanism and cultural environment.CXO UNION-CXO联盟（cxounion.cn）

I firmly believe that as long as we adopt an entrepreneurial mindset, do not indulge in the past, and do not adhere to stereotypes, Ali will continue to achieve great development in the AI era and create more value. Ali people, work together!

Wu Yongming

Chief executive of Alibaba Group

September 12, 2023

本文由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于网络；编辑/翻译：CXO UNIONCXO联盟小宁檬。

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