【访谈】360集团创始人周鸿祎：“上山下海”助力数字中国

从免费杀毒起步，逐步走向在全球范围内开创性使用云服务解决安全问题，为全球225个国家和地区15亿用户持续提供稳定的安全服务……近二十载，360集团在实战中历练出一套”感知风险、看见威胁、抵御攻击”的安全能力，培育了一群日日夜夜坚定守护数字安全的”卫士”，打造”东半球最强白帽子军团”。

作为勇立科技创新潮头、敢闯数字安全难关的民营科技企业，360集团将如何继续攀登科技高峰？怎样在新征程上带动行业企业坚定步履，为助力网络强国、数字中国建设踏出铿锵足音？近日，有记者专访了360集团创始人周鸿祎。

Q1：党的二十大报告提出，以中国式现代化全面推进中华民族伟大复兴。通过高水平科技自立自强，聚焦数字安全领域，你认为360集团能够为中国式现代化贡献怎样的力量？

周鸿祎：当前，发展数字经济、建设数字中国已上升为国家战略。然而数字化是一把双刃剑，数字化发展水平越高，安全挑战就越大。从攻防实战来看，国家级对手是威胁国家安全的”心腹大患”，城市已经成为网络战的首选战场，也是维护国家数字安全的主战场，而中小微企业因为数字安全能力薄弱，极有可能成为国家数字安全屏障的缺口，数字安全成为数字中国建设的底座。 CXO UNION-CXO联盟（cxounion.cn）

安全和发展是”一体两翼”。在推进中国式现代化的大背景下，360集团将企业发展和国家战略保持一致，坚持科技报国理念，践行”上山下海助小微”的企业使命。”上山”是指上科技高峰，发展护航国家战略安全的硬科技。”下海”是指下数字化蓝海，助力数字经济、数字政府和数字社会建设以及实体经济发展。”助小微”是指帮助中小微企业实现数字化”共同富裕”，消除数字鸿沟。

截至2022年，360集团研发投入超过250亿元，同时储备自研技术和高级安全人才，不断迎接新挑战，并探索引领全球技术发展方向的”数字安全中国方案”，累计申请专利超1.4万件，成为拥有专利数量领先的数字安全企业。

如今，GPT（Generative Pre-Trained Transformer，一种基于深度学习的大语言模型）热潮正席卷全球，对生产力和国家竞争力产生了不小影响。各国争相追赶AI热潮，依托自身优势进行战略布局。接下来，360集团将进一步聚焦主业，把全网数字安全大脑和GPT技术结合起来，利用大数据的优势及GPT的知识理解和推理能力，更好地实现对网络攻击的防御。 CXO UNION-CXO联盟（cxounion.cn）

Q2：助力实现民营经济健康发展、高质量发展，你认为民营科技企业该如何轻装上阵、大胆发展？

周鸿祎：党中央始终坚持”两个毫不动摇”，我国营商环境不断优化，为民营企业发展提供了巨大创新空间。在新的历史机遇下，民营科技企业应该更加积极参与国家重大科技战略任务，更好地发挥创新主体作用。

当前，数字经济已经成为中国经济逆势增长的新动能。通过数字化转型实现产业升级，这已成为实体经济高质量发展的必由之路。产业数字化是数字经济的主战场，核心是”数实融合”。5至10年内，实体经济将面临数字化改造。在这样的大背景下，民营科技企业要找准定位，积极投身产业数字化蓝海，着力推动实体经济提质增效，迈向更高水平。

随着人工智能科技浪潮的兴起，传统产业的升级改造空间也被不断拓展。民营科技企业要发挥自身优势，在信息化、数字化转型的基础上，进一步利用智能化技术为传统产业注入新动能，才能更好地加快以实体经济为支撑的现代化产业体系建设步伐。 CXO UNION-CXO联盟（cxounion.cn）

Q3：从网络大国向网络强国迈进，你认为网络安全行业当前还需要实现哪些突破？

周鸿祎：当前社会正在进入数字文明时代，安全挑战主要来自两方面。一方面是数字化技术带来更大的安全风险，另一方面是国家级网络攻击、专业网络犯罪愈演愈烈，带来更大的安全威胁。传统做法已经无法应对新挑战，要求我们从数字安全的全新视角建立保障数字经济健康发展的安全屏障。

过去十年，360集团捕获300亿个类似病毒样本的攻击样本，分析后发现，各家攻击武器”基因”都不一样，比如代码习惯、技战术等模块。但不管”病毒”怎么演化，我们都能把其族系排列出来。因此，我建议未来应建立国家级攻击基因库和样本库，进一步提高”看见”的精准能力。 CXO UNION-CXO联盟（cxounion.cn）

“看见”攻击是处置的前提，只有”看见”，才能在没有造成实质伤害前实现快速”处置”。应对当前更加复杂更加隐蔽的攻击手段，传统病毒库、特征库的方式已经失效，需要依托行业龙头企业已有安全样本库，建立国家级攻击样本库，收集世界范围内最新、最全的安全样本，通过统一标准和接口，分析和提取关键特征并模型化，形成网络武器的基因库，建立境外国家级黑客组织的画像和攻防技战术知识库，为发现和溯源国家级攻击建立宝贵资源。

Q4：在2023数字安全与发展高峰论坛上，360集团发布扶助中小微数字化”共同富裕”战略。为实现这一目标，360集团乃至整个行业需要为之付出怎样的努力？

周鸿祎：没有中小微企业数字化”共同富裕”，就不可能有数字经济的全面发展。他们的数字化转型能否成功，是推进数字中国建设的重要一环。

过去十年中，360集团在业务中接触过许多中小微企业，发现它们在数字化的过程中主要面临两方面问题：一是中小微企业”没钱、没人、没技术”，成为数字化的盲区；二是大型企业数字化路径，中小微企业走不通。即使大企业普遍选用较为基础的云服务，中小微企业依然”用不起、玩不起、养不起”。

尽管中小微企业数字化需求迫切，市场却缺乏有效供给。360集团调研发现，SaaS（软件即服务）化模式切入点小、部署快、轻量化、需求精准和见效灵等特点，刚好能满足中小微企业所需数字化产品部署门槛低、使用难度低和购买成本低的”三低”属性。 CXO UNION-CXO联盟（cxounion.cn）

作为数字安全龙头企业，360集团确立扶助中小微数字化”共同富裕”战略，并大力倡导SaaS化服务的理念。由于中小微企业在数字化过程中的普遍痛点是数据安全，360集团从安全入手，推出”企业安全云”，探索出一套针对中小微企业的SaaS化服务模式，一年内成功帮扶大量中小微企业完成数字化转型。在此基础上，为了打造更大的SaaS生态，360集团推出SaaS商店，形成政府、SaaS服务商、中小微企业”三赢”的产业模式，并持续建设推广。

中国已经走在全球数字经济发展的潮头，数字化的本质是利用数字化技术变革生产方式。科技企业应该响应国家号召，承担新的历史使命。未来，360集团将继续秉持”助小微”的企业使命，努力消除大企业和中小微企业之间数字鸿沟，同时我们呼吁更多科技企业发挥技术优势参与其中。

Q5：今年以来，360集团加紧布局AI领域，实行”两翼齐飞”人工智能发展战略，这是出于怎样的考虑？360集团将怎样迎接机遇与挑战？

周鸿祎：大语言模型是一场新工业革命，GPT和百行千业的深度结合将直接改变行业竞争格局，拥抱趋势的企业才能保持创新活力，立于潮头。未来，大语言模型将成为加快传统制造业数字化、智能化升级改造的新一轮发展契机，以人工智能为驱动，推动各产业向更高层次转型。 CXO UNION-CXO联盟（cxounion.cn）

作为一家搜索引擎厂商，360集团在数据获取和清洗、人工知识训练和场景等大语言模型核心要素上具备优势，未来更要全方位调动资源践行”两翼齐飞”战略。一方面自研360GPT，造”发动机”；另一方面做大场景优势，基于360大模型开发，加速人工智能产品矩阵”360智脑”落地进程。

为推动人工智能领域的发展，360集团在商业化落地场景上坚持”四路并发”：在用户端，将结合搜索引擎和浏览器，推出用户个人AI助力；在政府和企业端，推出专有大模型，打造城市和企业级的GPT；在中小微企业，推出SaaS化垂直应用，赋能中小微智能化转型；在安全领域，360集团已将核心数字安全能力融入安全AI模型，推出360GPT安全应用框架。

目前，”360智脑”已率先落地搜索场景，结合GPT能力的智能浏览器、AI生图工具和企业智能营销云，很快将面向B端用户开放测试。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Zhou Hongyi, founder of 360 Group: “Up the mountain and down the sea” to help digital China

Start from free antivirus, gradually move to the global pioneering use of cloud services to solve security problems, to provide stable security services for 1.5 billion users in 225 countries and regions around the world… In the past two decades, 360 Group has practiced a set of security capabilities of “perceiving risks, seeing threats, and resisting attacks” in actual combat, and cultivated a group of “guardians” who firmly safeguard digital security day and night, creating “the strongest white hat army in the Eastern Hemisphere”.

As a private technology enterprise that bravely stands at the forefront of scientific and technological innovation and dares to break through the difficulties of digital security, how will 360 Group continue to climb the peak of science and technology? How to drive the industry enterprises to step firmly on the new journey to help the network power and the construction of digital China? Recently, a reporter interviewed Zhou Hongyi, founder of 360 Group. CXO UNION-CXO联盟（cxounion.cn）

Q1: The report of the Party’s 20th National Congress proposed to comprehensively promote the great rejuvenation of the Chinese nation through Chinese-style modernization. How do you think 360 Group can contribute to the modernization of China by standing on its own and focusing on the field of digital security through high-level technology?

Zhou Hongyi: At present, developing digital economy and building digital China has become a national strategy. However, digitization is a double-edged sword, and the higher the level of digitization development, the greater the security challenge. From the point of view of offensive and defensive actual combat, national adversaries are a threat to national security, the city has become the preferred battlefield of network warfare, but also the main battlefield to maintain national digital security, and small and medium-sized enterprises because of weak digital security capabilities, is likely to become the gap in the national digital security barrier, digital security has become the base of digital China construction.

Security and development are “one body and two wings”. Under the background of promoting Chinese-style modernization, 360 Group keeps its enterprise development in line with the national strategy, adheres to the concept of serving the country with science and technology, and implements the enterprise mission of “going up the mountain and going down to the sea to help small and micro”. “Shangshan” refers to the peak of science and technology and the development of hard science and technology that escorts national strategic security. “Going to the sea” refers to the digital blue ocean to help the construction of digital economy, digital government and digital society as well as the development of the real economy. “Helping small and micro” means helping small, medium and micro enterprises achieve digital “common prosperity” and bridging the digital divide.

By 2022, 360 Group has invested more than 25 billion yuan in research and development, while reserving self-developed technology and senior security talents, constantly meeting new challenges, and exploring the “digital security China solution” that leads the development direction of global technology, and has applied for more than 14,000 patents, becoming the leading digital security enterprise with the number of patents. CXO UNION-CXO联盟（cxounion.cn）

Today, the boom of GPT (a large language model based on deep learning) is sweeping the world, and has had no small impact on productivity and national competitiveness. Countries are racing to catch up with the AI craze and make strategic layout relying on their own advantages. Next, 360 Group will further focus on the main business, the whole network digital security brain and GPT technology combined, using the advantages of big data and GPT knowledge understanding and reasoning ability, to better realize the defense against cyber attacks.

Q2: To help realize the healthy development and high-quality development of the private economy, how do you think private technology enterprises should be light and bold development?

Zhou Hongyi: The Party Central Committee has always adhered to the “two unwavering”, and China’s business environment has been continuously optimized, providing a huge space for innovation for the development of private enterprises. Under the new historical opportunity, private science and technology enterprises should more actively participate in major national science and technology strategic tasks, and better play the role of the main body of innovation. CXO UNION-CXO联盟（cxounion.cn）

At present, the digital economy has become a new driving force for China’s economic growth. Industrial upgrading through digital transformation has become the only way for the high-quality development of the real economy. Industrial digitalization is the main battlefield of the digital economy, and the core is the integration of number and reality. In five to 10 years, the real economy will face a digital transformation. In this context, private science and technology enterprises should find the right positioning, actively participate in the blue ocean of industrial digitalization, and strive to promote the quality and efficiency of the real economy to a higher level.

With the rise of the wave of artificial intelligence technology, the upgrading space of traditional industries has also been continuously expanded. Private science and technology enterprises should give full play to their own advantages, and further use intelligent technology to inject new momentum into traditional industries on the basis of information and digital transformation, so as to better accelerate the pace of construction of a modern industrial system supported by the real economy.

Q3: From a network country to a network power, what do you think the network security industry still needs to achieve breakthroughs?

Zhou Hongyi: The current society is entering the era of digital civilization, and the security challenges mainly come from two aspects. On the one hand, digital technology brings greater security risks, and on the other hand, state-level cyber attacks and professional cyber crimes are becoming increasingly fierce, bringing greater security threats. Traditional practices have been unable to meet new challenges, requiring us to build a security barrier to ensure the healthy development of the digital economy from a new perspective of digital security. CXO UNION-CXO联盟（cxounion.cn）

Over the past decade, 360 Group has captured 30 billion attack samples similar to virus samples, and found that each attack weapon “gene” is different, such as code habits, technical tactics and other modules. But no matter how the virus evolves, we can sequence its lineage. Therefore, I suggest that national attack gene banks and sample banks should be established in the future to further improve the precision of “seeing”.

“Seeing” attacks is a prerequisite for handling, and only by “seeing” can quick “handling” be achieved before substantial damage is done. To cope with the current more complex and covert attack means, the traditional virus database and signature database have failed. It is necessary to rely on the existing security sample database of leading enterprises in the industry, establish a national attack sample database, collect the latest and most complete security samples worldwide, analyze and extract key features through unified standards and interfaces, and model to form a gene database of cyber weapons. Establish profiles of overseas state-level hacker organizations and knowledge base of offensive and defensive techniques and tactics to establish valuable resources for discovering and tracing state-level attacks. CXO UNION-CXO联盟（cxounion.cn）

Q4: At the 2023 Digital Security and Development Summit Forum, 360 Group released the strategy of “Common Prosperity” to support small, medium and micro digitalization. In order to achieve this goal, 360 Group and even the entire industry need to pay for what efforts?

Zhou Hongyi: Without the digital “common prosperity” of micro, small and medium-sized enterprises, there can be no comprehensive development of the digital economy. Whether their digital transformation can be successful is an important part of promoting the construction of digital China.

In the past ten years, 360 Group has come into contact with many micro, small and medium-sized enterprises in its business, and found that they mainly face two problems in the process of digitization: first, micro, small and medium-sized enterprises have “no money, no people, no technology”, becoming a digital blind area; Second, the digital path of large enterprises, small and micro enterprises can not go. Even if large enterprises generally use more basic cloud services, small and medium-sized enterprises still “cannot afford to use, play, and support.” CXO UNION-CXO联盟（cxounion.cn）

Despite the urgent need for smes to digitize, the market lacks effective supply. 360 Group research found that the characteristics of SaaS (software as a service) mode such as small entry point, fast deployment, lightweight, precise demand and effective, can just meet the “three low” attributes of low deployment threshold, low difficulty in use and low purchase cost required by small and medium-sized enterprises.

As a leading digital security enterprise, 360 Group has established the strategy of “common prosperity” to support small, medium and micro digital, and vigorously advocates the concept of SaaS services. Since the common pain point of micro, small and medium-sized enterprises in the digital process is data security, 360 Group started from security, launched the “enterprise security cloud”, explored a set of SaaS service model for micro, small and medium-sized enterprises, and successfully helped a large number of micro, small and medium-sized enterprises to complete the digital transformation within one year. On this basis, in order to create a larger SaaS ecosystem, 360 Group launched a SaaS store to form a “win-win-win” industry model for the government, SaaS service providers, small and medium-sized enterprises, and continued to build and promote. CXO UNION-CXO联盟（cxounion.cn）

China has been at the forefront of the development of the global digital economy, and the nature of digitalization is to use digital technology to transform production methods. Science and technology enterprises should respond to the call of the country and undertake a new historical mission. In the future, 360 Group will continue to uphold the corporate mission of “helping small and micro” and strive to eliminate the digital divide between large enterprises and micro, small and medium enterprises, and we call on more technology enterprises to play their technological advantages to participate in the process.

Q5: Since the beginning of this year, 360 Group has stepped up the layout of the AI field and implemented the “two wings flying” artificial intelligence development strategy. What kind of consideration is this? How will 360 Group meet the opportunities and challenges?

Zhou Hongyi: The big language model is a new industrial revolution, the deep combination of GPT and Baixing thousand industries will directly change the industry competition pattern, and enterprises that embrace the trend can maintain innovation vitality and stand at the forefront of the tide. In the future, the large language model will become a new round of development opportunity to accelerate the digitalization and intelligent upgrading of the traditional manufacturing industry, driven by artificial intelligence, and promote the transformation of various industries to a higher level.

As a search engine manufacturer, 360 Group has advantages in the core elements of large language models such as data acquisition and cleaning, artificial knowledge training and scenes, and in the future, it will mobilize resources in an all-round way to practice the “two wings” strategy. On the one hand, self-developed 360GPT, making “engine”; On the other hand, make large scene advantage, based on 360 big model development, accelerate the landing process of artificial intelligence product matrix “360 smart brain “.

In order to promote the development of the field of artificial intelligence, 360 Group adheres to the “four-way concurrency” in the commercial landing scenario: on the client side, it will combine the search engine and browser to launch the user’s personal AI assistance; In the government and enterprise side, launch a proprietary large-scale model to create a city and enterprise GPT; In small and medium-sized enterprises, launch SaaS vertical applications, enabling small and medium-sized intelligent transformation; In the field of security, 360 Group has integrated core digital security capabilities into the security AI model and launched the 360GPT security application framework.

At present, “360 smart brain “has taken the lead in landing the search scene, combining the intelligent browser with GPT capabilities, AI mapping tools and enterprise intelligent marketing cloud, and will soon be open to B-end users for testing. CXO UNION-CXO联盟（cxounion.cn）

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中华工商时报；编辑/翻译：CXO UNIONCXO联盟小U。

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