【访谈】央视对话丁世忠、李彦宏、曹德旺

行业龙头企业家在龙年开年后最想对大家说的话是什么？

安踏体育董事会主席丁世忠对大众说：产品能够获得大众与消费者的认同，是做品牌、做企业最大的价值。

百度集团董事长李彦宏对年轻人说：对于今天这一代年轻人来说，我觉得希望大于挑战。

福耀玻璃董事长曹德旺对企业家说：要积极地面对现实，直面现实，勇敢地面对现实的挑战。

推开2024的大门，面对未来何去何从的问题，企业家们落笔当下，以行动力向下扎根，以智慧与勇气向上生长。

龙年伊始，央视王牌《对话》栏目联合每日经济新闻等8家媒体，邀请隆基绿能创始人、总裁李振国，牧原股份董事长秦英林，伊利股份董事长潘刚等十大产业的十大领军企业家，与企业家共同探访和交流2024年企业最想干的事，以及企业家对2024年中国经济的思考和憧憬。

一、满足消费者需求是品牌最大的价值

“（对于）任何行业，我觉得创新永远是一个企业的生存之本，没有创新，一个企业不可能赢。”丁世忠在节目中表示。 CXO UNION-CXO联盟（cxounion.cn）

丁世忠认为，安踏集团之所以能不断取得进步，跟创新是分不开的。过去十年，安踏在研发上投入超过一百亿元，在全球建立五大创新中心。未来五年，安踏计划投入200亿元用于创新研发。

对于丁世忠来说，创新的目的不仅是让安踏在体育装备领域的激烈竞争中生存下去，他的愿望是让科技创新的成果惠及生活中每一个热爱运动的人。

回顾三十三载披荆斩棘，丁世忠表示，安踏品牌的核心价值观之一，即以消费者为导向，“不管做什么类型的品牌，满足消费者的需求，就是品牌最大的价值。”安踏集团有一个习惯，每年春节过后，全国所有的店铺高管都会去巡店。在丁世忠看来，品牌应该离消费者“更近一点”，这样才能理解消费者，知道他们真正的需求。

在安踏的店铺中，许多普通产品都加入了奥运科技，就连大众款的运动服上也使用了“奥运面料”。丁世忠表示，现在消费者们在普通店铺中也能买到奥运同款的产品，同款的科技，同款的面料。安踏之所以赞助冬奥会，最终的目的还是让奥运装备赋能大众消费者。

创业至今，“打胜仗”是丁世忠与安踏不变的追求，丁世忠坦言，今天的竞争，不是企业内部的竞争，而是与外部、与全球竞争，如果企业在发展过程中不能保持领先，企业竞争力就无从谈起。“从管理的角度，我们一直强调结构导向，结构导向就是打胜仗。”

关于安踏的“打胜仗”之路，丁世忠提到了“晋江经验”。在丁世忠眼中，对“晋江经验”最直接的理解就是，政府与企业不断地协同创新，企业创新发展、管理模式，政府持续给企业缔造良好的营商环境。此外，在丁世忠看来，晋江经验最大的核心，就是坚守实业。 CXO UNION-CXO联盟（cxounion.cn）

在今天这个时代，企业家被赋予更多的使命与责任。面对外部环境的飞速变化，丁世忠表示，从创业初期，自己就是乐观派，“企业家没有选择，必须无条件地乐观。”他认为，若企业家不乐观，很多选择、决策都无法进行。

二、用科技让复杂的世界更简单

“过去一年，我如果说焦虑的话，主要就是在想，大模型能力已经放在那儿了，上面的应用是什么？”李彦宏坦言。

三年前，李彦宏曾在百度回港股上市的《致股东信》中写，百度是“熬得过万丈孤独，藏得下星辰大海”。作为国内最早提出“All in AI”的公司，百度坚决地投入人工智能研发。李彦宏表示，百度的使命是“用科技让复杂的世界更简单”，这就是他认为的“星辰大海”。

而另一方面，对于“万丈孤独”，李彦宏觉得自己“越来越接近熬得过（孤独）”。“其实应该说还没有完全走出来，甚至就是仅仅看到了一点曙光，天还是处在蒙蒙亮的这个阶段。但是因为看到曙光你就会很兴奋，你已经走过了最黑暗的这个阶段，看到各种各样的这种可能性，都扑面而来。”李彦宏描绘道。

百度是国内互联网公司中率先推出大模型的，而随着大模型竞争日趋激烈，“百模大战”打响，李彦宏开始呼吁“不要卷模型了，卷应用”。他认为，大模型发展的关键不在于竞争，而在于发展应用，只有应用才能创造真正的价值。他说，推动百度研发人工智能最根本的力量是应用。

关于大模型，李彦宏认为，大模型对于人类生产生活的改变会是非常根本性的，人工智能对人类生活的改变可能会比互联网对人类生活的改变更加彻底，更加深刻。这是一种革命性的力量，绝对的新质生产力，在创新领域的空间无比广阔。

在他看来，人工智能解决的问题跟搜索解决的问题是一样的，区别在于工作原理的提升。最早搜索引擎的技术是统计词频，在百度发明超链分析之后，就是分析关键词与相关网站的链接情况。人工智能出现后，搜索引擎开始利用机器学习用户的点击结果并进行分析，大模型出现后，技术原理又发生了本质的变化。但是，其中的核心理念从未发生改变，一直是应用。 CXO UNION-CXO联盟（cxounion.cn）

“文心一言”推出后，一直面临着来自各界的诸多声音，李彦宏觉得这也是一种“反馈”。他用大模型举例说，大模型非常需要人类反馈，有用户的反馈就有提升的机会。“我看网上各种各样对百度的评论，对产品的评论，也都把它当作一种反馈，有时候说得对，我当然就很高兴，我去改进。有时候说得不对呢，我也觉得，说好吧，我一定要证明你是说错了。”

2023年文心一言发布时，网络上流传一张调侃漫画，一辆特斯拉旁边是一辆三轮车，网友以此来调侃文心一言与ChatGPT之间的差距。时隔一年，谈及这则调侃，李彦宏说：“我看到之后，说实话也不生气，我觉得如果现在这些人是这么想的，我希望一年之内让他改变这个想法。”他认为，如今再来做文心一言专业版与GPT-4的对比，自己已经非常有信心。“所以我就总是觉得我每天都在走一个新的路，每天都在感受一个过去没有感受过的东西”。

三、企业家们要积极面对现实

2022年5月14日，福耀科技大学在水溪林村动工建设，这个村子有悠久深厚的历史传承，从明朝开始一共出了38个进士，其中一座房子里，甚至是一门八进士。曹德旺选址在这里建大学，正是希望能够将当地人对文化的尊重传承下去。

经过2020年的一次审慎思考，曹德旺初步有了退休的想法。他表示，虽然当时身体还可以，但是交接需要一个过程，因此要退下来，帮助年轻人。他退休后想找一份工作，于是考虑到效仿美国的私立大学办学方式。“私立大学不是谁都可以办的。首先出资者的资金来路要正当，第二还要有胸怀境界，第三还要有这么多的钱。缺一不可。我认为我有这个条件，应该去完成这个任务。” CXO UNION-CXO联盟（cxounion.cn）

工程动工以后，曹德旺每天上下午都会亲自去工地视察，看到学校一天一天地从图纸中长出来，他感到自己也变得年轻起来。曹德旺不仅是学校的捐赠者，还是建设过程中的财务总监、施工总监、工程监理。他说，金钱生不带来，死不带去，从社会中赚的钱就应该继续造福社会。自己向社会承诺捐一所私立大学就会言出必行，希望今后这里的从业人员和学生们都能够坚守承诺的底线，把学校办好。

在曹德旺决定办大学后，有两根接力棒开始了它们的传递之旅。

一根是福耀集团管理经营的接力棒。曹德旺对福耀集团的接班表现很满意，“我跟接班的年轻人们开玩笑，说早知道你们是这么能干的话，我早就应该退休了。”另一根接力棒则是福耀科技大学当地文化和精神。“一个村出38个进士那是不容易，他才几百号人，当地人也希望把这种精神流传下去”。

过去一年，许多企业在困难与挑战中前行，作为一位“退休企业家”，曹德旺也建议：“我认为确实企业碰到很大麻烦，但是企业家们要注意，检讨一下自己，如果不是用科学的手段直面现实地去检讨，找不出问题的所在的话，那更不要说你找出解决问题的办法。” CXO UNION-CXO联盟（cxounion.cn）

他继续表示，企业不要自我安慰，应该直面现实，积极勇敢地面对，去反省自己走过的路，“我看了很多人都认为明年会更好，我相信明天会更好是每一个人的愿望，人都是活在希望当中，真正的希望归希望，现实归现实。”。

最后，曹德旺表示，想告诉企业家们，要积极地面对现实，勇敢地面对现实的挑战，用客观务实的态度去应对目前的环境。“我80岁了，走过的路悟透了一点，‘敬天爱人’是非常非常关键的，作为退役企业家我会跟你们一道探寻、寻找新时期的渡过难关的新办法。祝愿企业家们新年能够有新的机会发展”。

翻译：

CCTV talks with Ding Shizhong, Li Yanhong and Cao Dewang

What do leading entrepreneurs want to say to everyone after the beginning of the Year of the Dragon?

Ding Shizhong, chairman of the board of directors of Anta Sports, said to the public: Products can obtain the recognition of the public and consumers, is the greatest value of doing brands and enterprises.

Robin Li, chairman of Baidu Group, said to young people: For today’s generation of young people, I think there are more hopes than challenges. CXO UNION-CXO联盟（cxounion.cn）

Cao Dewang, chairman of Fuyao Glass, said to entrepreneurs: to actively face the reality, face the reality, and bravely face the challenges of reality.

Open the door of 2024, facing the problem of where to go in the future, entrepreneurs write the present, take root down with action, and grow up with wisdom and courage.

At the beginning of the Year of the Dragon, CCTV’s flagship “Dialogue” column, together with eight media including the National Business Daily, invited Li Zhenguo, founder and president of Longi Green Energy, Qin Yinglin, chairman of Muyuan Shares, Pan Gang, chairman of Yili Shares and other ten leading entrepreneurs of ten industries to visit and exchange with entrepreneurs what enterprises want to do most in 2024. And the entrepreneurs’ thoughts and aspirations for the Chinese economy in 2024.

First, to meet consumer demand is the greatest value of the brand

“[For] any industry, I think innovation is always the foundation of a company’s survival. Without innovation, a company cannot win.” Ding Shizhong said in the program.

Ding Shizhong believes that the reason why Anta Group can continue to make progress is inseparable from innovation. Over the past decade, Anta has invested more than 10 billion yuan in research and development, establishing five innovation centers around the world. In the next five years, Anta plans to invest 20 billion yuan in innovative research and development.

For Ding Shizhong, the purpose of innovation is not only to let Anta survive in the fierce competition in the field of sports equipment, his desire is to let the results of scientific and technological innovation benefit every sports-loving person in life. CXO UNION-CXO联盟（cxounion.cn）

Looking back on 33 years of overcoming obstacles, Ding Shizhong said that one of the core values of Anta brand is consumer-oriented, “no matter what type of brand, to meet the needs of consumers is the biggest value of the brand.” Anta Group has a habit that every year after the Spring Festival, all the store executives in the country will visit the store. In Ding Shizhong’s view, brands should be “a little closer” to consumers, so that they can understand consumers and know their real needs.

In Anta’s stores, many ordinary products have added Olympic technology, and even the “Olympic fabric” is used on the popular sportswear. Ding Shizhong said that consumers can now buy the same Olympic products, the same technology and the same fabric in ordinary stores. The reason why Anta sponsors the Winter Olympics, the ultimate purpose is to enable the Olympic equipment to mass consumers.

Business so far, “winning the war” is Ding Shizhong and anta unchanged pursuit, Ding Shizhong admitted that today’s competition, not internal competition, but with external, and global competition, if the enterprise in the development process can not maintain the lead, the competitiveness of the enterprise is out of the question. “From a management point of view, we have always emphasized structure orientation, and structure orientation is winning battles.” CXO UNION-CXO联盟（cxounion.cn）

On Anta’s road to “winning the war”, Ding Shizhong mentioned the “Jinjiang experience”. In Ding Shizhong’s eyes, the most direct understanding of the “Jinjiang experience” is that the government and enterprises continue to collaborate on innovation, enterprise innovation and development, management mode, and the government continues to create a good business environment for enterprises. In addition, in Ding Shizhong’s view, the core of Jinjiang’s experience is to stick to industry.

In today’s era, entrepreneurs are given more missions and responsibilities. In the face of rapid changes in the external environment, Ding Shizhong said that from the beginning of the business, he is an optimist, “entrepreneurs have no choice, must be unconditionally optimistic.” He believes that if entrepreneurs are not optimistic, many choices and decisions can not be made.

Second, use technology to make a complex world simpler

“For the past year, if I’ve been anxious, I’ve been thinking, ‘What are the applications for the big model capabilities that are out there?’” Li Yanhong admitted.

Three years ago, Robin Li wrote in the “Letter to Shareholders” of Baidu’s return to the Hong Kong stock market that Baidu was “able to survive the loneliness and hide the stars under the sea.” As the first company to propose “All in AI” in China, Baidu has resolutely invested in artificial intelligence research and development. Li said that Baidu’s mission is to “use technology to make a complex world simpler”, which is what he thinks of as “the sea of stars”.

On the other hand, for the “boundless loneliness”, Li felt that he was “getting closer and closer to surviving (loneliness)”. “In fact, it should be said that it has not completely come out, even if it only sees a little light, the day is still in this stage of light.” But because you’re excited to see the light at the end of the tunnel, you’ve gone through the darkest phase, and you see all kinds of possibilities coming your way.” Robin Li describes.

Baidu is the first domestic Internet companies to launch a large model, and with the increasingly fierce competition of large models, “100 model war” started, Li Yanhong began to call for “do not volume model, volume application.” He believes that the key to the development of large models is not competition, but the development of applications, and only applications can create real value. He said that the most fundamental force driving Baidu’s research and development of artificial intelligence is application.

About the big model, Li Yanhong believes that the big model will be very fundamental to the change of human production and life, and the change of artificial intelligence to human life may be more thorough and profound than the change of the Internet to human life. This is a revolutionary force, an absolute new quality of productivity, and the space for innovation is vast.

In his view, the problem solved by artificial intelligence and the problem solved by search is the same, the difference is that the working principle is improved. The earliest search engine technology is statistical word frequency, and after Baidu invented hyperlink analysis, it is to analyze the link between keywords and related websites. After the emergence of artificial intelligence, search engines began to use machine learning and analysis of users’ click results, and after the emergence of large models, the technical principle has undergone essential changes. But the core idea has never changed, it’s always been application. CXO UNION-CXO联盟（cxounion.cn）

After the launch of “Wenxin Word”, it has been facing many voices from all walks of life, and Li Yanhong thinks that this is also a kind of “feedback”. He used large models as an example, saying that large models very much need human feedback, and there are opportunities for improvement with user feedback. “I look at all kinds of online reviews of Baidu, reviews of products, and also regard it as a kind of feedback, sometimes said right, of course I am very happy, I go to improve.” Sometimes it’s not right, and I feel like, okay, I’m going to prove you wrong.”

When Wenxin Yiyi was released in 2023, a cartoon circulated on the network showed a tricycle next to a Tesla, and netizens used it to laugh at the gap between Wenxin Yiyi and ChatGPT. A year later, talking about this joke, Robin Li said: “After I saw it, to be honest, I am not angry, I think if these people think so now, I hope to make him change his mind within a year.” He believes that now to do the professional version of Wenxin Word and GPT-4 comparison, he has been very confident. “So I always felt like I was walking a new path every day, feeling something I hadn’t felt before.”

Third, entrepreneurs should actively face the reality

On May 14, 2022, Fuyao University of Science and Technology started construction in Shuixilin Village, which has a long and profound historical heritage, from the Ming Dynasty, a total of 38 Jinshi, one of the houses, even a eight Jinshi. Cao Dewang chose to build the university here, hoping to pass on the local people’s respect for culture.

After a careful thinking in 2020, Cao Dewang initially had the idea of retirement. He said that although he was still in good health at that time, the handover needed a process, so he had to step down to help young people. When he retired, he wanted to find a job and considered emulating private universities in the United States. “Private universities are not for everyone. First of all, the investor’s funds should come from a proper way, the second must have a mind, and the third must have so much money. One is indispensable. I think I have what it takes to do this.”

After the project began, Cao Dewang would personally visit the site every afternoon, and see the school growing out of the drawings day by day, and he felt that he had become younger. Cao Dewang is not only a donor of the school, but also the financial director, construction director and project supervisor during the construction process. He said that money is not brought to life, not to death, and the money earned from society should continue to benefit society. I promise to donate a private university to the society, and I hope that in the future, employees and students here can stick to the bottom line of their commitment and run the school well. CXO UNION-CXO联盟（cxounion.cn）

After Cao Dewang decided to run a university, two baton relays began their journey.

One is the baton of Fuyao Group management and operation. Cao Dewang was pleased with Fuyao’s succession performance. “I joked with the young people who took over, saying that if I had known you were so capable, I should have retired a long time ago.” The other baton is the local culture and spirit of Fuyao University of Technology. “It is not easy to produce 38 Jinshi in a village, he is only a few hundred people, and the local people also hope to pass on this spirit.”

In the past year, many enterprises in the difficulties and challenges to move forward, as a “retired entrepreneur”, Cao Dewang also suggested: “I think it is true that the enterprise encountered a lot of trouble, but entrepreneurs should pay attention to, review themselves, if not with scientific means to face the reality to review, can not find the problem, let alone you find a solution to the problem.”

He continued to say that enterprises should not comfort themselves, should face the reality, actively and bravely face, to reflect on their own road, “I have seen a lot of people think that next year will be better, I believe that tomorrow will be better is everyone’s wish, people are living in hope, real hope to hope, reality to reality.” . CXO UNION-CXO联盟（cxounion.cn）

Finally, Cao Dewang said that he would like to tell entrepreneurs to actively face the reality, bravely face the challenges of reality, and respond to the current environment with an objective and pragmatic attitude. “I am 80 years old, through the road to understand a little, ‘respect for heaven and love’ is very, very critical, as a retired entrepreneur I will explore with you, to find a new way to tide over the difficulties in the new period.” I wish entrepreneurs new opportunities to develop in the New Year.”

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于每日经济新闻；编辑/翻译：CXO UNIONCXO联盟小U。

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