【观点】夏华：探索数字化运营 打造利他主义美好商业

数字化运营为每一个产业都带来了无限发展可能。依文集团曾是一家传统服饰企业，近年来，依文积极开展数字化转型，做产业的整合者，建立起“依文数智”服装行业数字化产业平台。在这一平台上，拥有16000位设计师，其中60%是来自巴黎、米兰、伦敦等地的国际化设计师，每月产出1.5万份新款设计供给给B端、C端。平台同时拥有约85000位中小卖家，包括许多网红服装店铺，以及约280万位消费者用户。与此同时，平台吸引了下游476家供应商、2000余家原料商进驻接单。目前平均4-6天即可满足任何一个终端消费者需求，为其定制产品。总的来说，“依文数智”涵盖了服装行业原料提供、生产设计、产品云上发布等全链条服务。

青年企业家不仅要带动自身企业发展，还要带动整个产业发展。十余年前，依文启动了中国手工坊项目，目前该项目已在全国寻找到约22000名绣娘，在贵州、四川、云南、内蒙古等地设立1200余家“绣梦工坊”，收录8000余种民族传统纹样。绣娘们在依文·中国手工坊平台上接定单，在家中同全球设计师合作创作产品。一位来自贵州黔西南地区的绣娘，擅长绣蝴蝶，一年收入可达上百万元；来自黔东南大山深处的一位潘奶奶，去年在平台上收入达到182万元。这些年来，依文集团带领绣娘们创建起美丽的“指尖产业”。 CXO UNION-CXO联盟（cxounion.cn）

在提升消费体验方面，依文集团打造“深山集市”，现已成为全球手工艺者的创新平台。“深山集市”基于场景化体验的销售方式，已推广到北京、上海、深圳、伦敦、巴黎、米兰等地。“深山集市”让1736位绣娘有机会走出大山，来到都市中工作、销售家乡产品。

从参与“万企帮万村”到参与“万企兴万村”，从助力文化扶贫到助力乡村振兴，依文集团打造了“文旅+产业”融合的特色模式。今年在贵州省毕节市建立起产业数字化体验中心，系统化展示了大山里的绣娘如何在家中接收来自全球各地的订单。

在助力打造国潮文化新业态方面，依文集团现已经成功孵化上千个国潮IP，月下歌会等超级中国节系列活动已然变成文化点亮城市生活的载体。依文集团还在10个省市打造了国潮街区，在当地景区售卖当地工艺品，取得了非常好的营销效果，每逢节假日都迎来人山人海。比如，位于贵州的国潮街区，现已成为市民、游客的热门打卡地，是年轻人必去的旅游景点；“绣梦之旅”文化旅游体验项目，让很多年轻人走进大山深处，每年接待约几万名国际游客，让国内外游客体验民族村寨生活、感受传统文化。 CXO UNION-CXO联盟（cxounion.cn）

唯有热爱，可抵岁月漫长。依文集团从1994年创业，至今已近30年。我期待青年企业家能够选择自己热爱的事业，全力以赴干事创业，不仅仅让企业成功，还能够为社会带来更多好的改变，打造利他主义的美好商业。

翻译：

Xia Hua: Explore digital operation to build altruistic beautiful business

Digital operation has brought unlimited development possibilities to every industry. Ewen Group used to be a traditional clothing enterprise. In recent years, Ewen has actively carried out digital transformation, become an integrator of the industry, and established the “Ewen digital Intelligence” clothing industry digital industry platform. On this platform, there are 16,000 designers, 60% of which are international designers from Paris, Milan, London and other places, and 15,000 new designs are produced every month to supply the B end and the C end. The platform also has about 85,000 small and medium-sized sellers, including many online celebrity clothing stores, and about 2.8 million consumer users. At the same time, the platform has attracted 476 downstream suppliers and more than 2,000 raw materials suppliers to enter and receive orders. At present, it takes an average of 4-6 days to meet the needs of any end consumer and customize products for them. In general, “Ewen digital Intelligence” covers the garment industry raw material supply, production design, product cloud release and other full chain services. CXO UNION-CXO联盟（cxounion.cn）

Young entrepreneurs should not only drive the development of their own enterprises, but also drive the development of the entire industry. More than ten years ago, Iven launched the China Workshop project, which has found about 22,000 embroiders across the country, and set up more than 1,200 “embroider dream workshops” in Guizhou, Sichuan, Yunnan, Inner Mongolia and other places, collecting more than 8,000 traditional ethnic patterns. Embroidery women take orders on the Evan China Workshop platform and create products in collaboration with global designers at home. A embroider woman from southwest Guizhou is good at embroidering butterflies, and her annual income can reach millions of yuan; A grandmother surnamed Pan, from deep in the mountains of Qiandongnan, earned 1.82 million yuan on the platform last year. Over the years, Yiwen Group has led embroidery women to create a beautiful “fingertip industry”.

In terms of enhancing the consumption experience, Iwen Group has created the “Mountain Market”, which has now become an innovation platform for craftsmen around the world. “Deep Mountain Market” based on the scene experience of the sales method, has been promoted to Beijing, Shanghai, Shenzhen, London, Paris, Milan and other places. The “Deep mountain market” gave 1736 embroiders the opportunity to walk out of the mountains and come to the city to work and sell hometown products.

From participating in “10,000 enterprises to help 10,000 villages” to participating in “10,000 enterprises to rejuvenate 10,000 villages”, from helping cultural poverty alleviation to helping rural revitalization, Iwen Group has created a characteristic model of “cultural tourism + industry” integration. This year, an industrial digital experience center was established in Bijie City, Guizhou Province, systematically demonstrating how embroiders in the mountains receive orders from all over the world at home. CXO UNION-CXO联盟（cxounion.cn）

In terms of helping to create a new format of national tide culture, Yiwen Group has successfully incubated thousands of national tide IP, and super Chinese festival series activities such as the Next Month Song Festival have become the carrier of cultural light urban life. Yiwen Group also created a national tide block in 10 provinces and cities, selling local crafts in local scenic spots, and achieved a very good marketing effect, ushering in a sea of people every holiday. For example, Guochao District, located in Guizhou, has become a popular place for citizens and tourists to punch in, and is a must-visit tourist spot for young people. “Embroider Dream Journey” cultural tourism experience project, let many young people into the deep mountains, receive about tens of thousands of international tourists every year, let domestic and foreign tourists experience ethnic village life, feel the traditional culture.

Only love can withstand the years. Ewen Group was founded in 1994, and it has been nearly 30 years. I hope that young entrepreneurs can choose their favorite cause, go all out to do business, not only to make the enterprise successful, but also to bring more good changes to the society, and build a beautiful business of altruism. CXO UNION-CXO联盟（cxounion.cn）

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于中华工商时报；编辑/翻译：CXO UNIONCXO联盟小U。

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