【故事】浙江富丽华铝业有限公司董事长孙姚飞：铸就富丽华的辉煌

【引言】

时代铸就企业家，企业家建功新时代。为贯彻落实《中共中央国务院关于促进民营经济发展壮大的意见》，进一步培育和弘扬企业家精神，优化营商环境，海盐县工商联联合县文联，县传媒中心开展弘扬企业家精神专题宣传，讲好民营企业家创业创新故事，促进“两个健康”发展。

【企业家名片】

孙姚飞，现任浙江富丽华铝业有限公司董事长、上海歌画门窗系统科技有限公司总经理，上海铝业行业协会副会长、上海门窗五金行业协会理事、海盐县汽车零部件行业协会副会长，海盐县集成吊顶行业协会理事，嘉兴市青年企业家协会理事，海盐县青年新生代企业家协会副会长,海盐县青年新生代企业家协会望海分会会长。荣获2019年度海盐县青年创业之星、嘉兴市新锐禾商、海盐县优秀青年等称号。 CXO UNION-CXO联盟（cxounion.cn）

位于海盐县望海街道工业园区的浙江富丽华铝业有限公司，近七万平方米偌大厂区内，数幢厂房有序排列，一幢新建厂房已基本完成土建，孙姚飞说，企业发展靠的是上下励精图治、开拓创新。

浙江富丽华铝业有限公司拥有15条挤压生产线、2条全自动控制自能系统氧化生产线、2条喷涂生产线、1条氟碳生产线以及若干相关的数控加工设备，主要生产建筑用铝型材、工业用铝合金型材、金属门窗幕墙制作加工。其中铝合金汽车零部件、精密度高的工业铝型材的开发独具优势，获评国家高新技术、省级专精特新企业、省级企业研究院企业。

在浙江富丽华铝业有限公司的发展履历上，有一串闪光的脚印：2008年筹建；2009年投产；2010年通过ISO9001认证、引入氧化生产线1；2011年荣获嘉兴名牌产品；2013年荣获浙江名牌产品、引入立式粉末喷涂线；2014年引入木纹生产线、荣获中国驰名商标；2015年引进全自动汽车型材、引入氧化生产线2、荣获浙江著名品牌；2016年汽车项目部成立；2017年通过国家高新技术企业认证、引进全自动汽车型材挤压生产线；2018年2018年通过IATF16949知识产权管理体系认证；2019年2019年通过ISO14001、OHSAS18001知识产权管理体系认证，通过浙江品字标认证1；2020年通过浙江品字标认2，成为全国有色金属标准委员会会员单位；2021年，通过两化融合管理体系认证，参编YST1455-2021《汽车天窗导轨用铝合金型材》，成为标准全国铝合金门窗幕墙金属结构会员单位；省技术研究院主编标准《压缩空气管道用铝合金热挤压圆管》…… CXO UNION-CXO联盟（cxounion.cn）

辉煌，一步步铸就。

一、创新理念，增强核心竞争力

作为推进公司发展的倡导者、领导者、改革者以及实践者，孙姚飞以改革家的气魄和胆识，树立“两个利益至上”的行业共同价值观，坚持“以主业为主，提质创新，增强企业核心竞争力”的工作思路，全面整合优化资源配置，有效推进一体化整合等改革发展，把先进理念与公司的改革发展有机的融合起来，正确处理调整与发展的关系，以此推动区域经济和企业各项事业健康快速发展，赢得了社会各界的认可。

自上任以来，孙姚飞提出敢于创新的理念，富丽华铝业投入了全国首批智能制造热挤压设备，生产中大大增加了铝型材的成材率。公司开始实行技术、人才创新战略，逐步建立完善用人机制，他以调整产品结构和整合人力资源作为切入点，彻底打破人员能进不能出、干部能上不能下、报酬能多不能少的僵化管理模式。健全和完善激励、考核、分配机制，理顺工资分配关系，工资分配向关键技术人员和生产一线人员倾斜，实行人员工资随着岗位转、报酬根据奉献变、报酬凭绩效的动态工资机制。员工工资与其实际贡献、责任大小、质量高低、工作效率、成本费用控制成果、公司效益直接挂钩，使工资分配真正体现多劳多得。人事管理实行“能者上、平者让、庸者下”的聘用考核制，加强人员的流动性，适时调整和补充人员，从而振奋了员工精神、激发了员工的工作热情。

二、强化管理，树立现代企业形象

孙姚飞把质量管理和成本管理列为控制重点，创新质量控制方法，强化质量预防，狠抓源头质量，进一步提高质量意识，精心组织全面实施“以财务管理为核心、以质量管理为中心、以紧紧抓住降低纸耗为关键点”的精细化内部管理，牢固树立“质量第一、用户至上”的思想观念，工作中认真贯彻“思想上树立质量第【】一、工作中贯彻质量第一、行动上落实质量第一”的方针，规范质量管理工作，扩大质量控制范围，把质量目标分解到部门、车间、班组、以及各岗位，做到有章可循、严格考核、奖惩分明、权责到人，严格把好机台、车间质检、质检站三级质量检验关。规范质量管理工作，从而稳定和提高公司的产品质量，树立公司质量信誉。 CXO UNION-CXO联盟（cxounion.cn）

结合公司实际，健全和完善公司财务管理体系，并制定了切实可行的财务收支审批制度，加强内部控制，加强成本核算、成本控制，完善材料消耗定额考核，根据车间的实际消耗水平，适时调整消耗定额，按月严格进行材料消耗定额考核，使材料超支节约情况直接与员工工资挂钩，从而有效地提高了员工参与成本管理的意识。

针对公司以前存在的痼疾，孙姚飞力求图变，增强危机感，树立新的营销观念，建立适应市场的营销机制，减少销售管理层次，提高决策效率，售后服务坚持走社会化、全方位服务的道路。严格执行产品工艺生产操作规程，确保产品质量稳定的同时狠抓安全生产、环保管理。 CXO UNION-CXO联盟（cxounion.cn）

孙姚飞不仅重视开发新产品、安装新设备、整合人力资源、健全财务管理体系，还十分注重企业的形象建设。从厂区的规划、绿化、宣传版块、建筑物的立面造型到办公室的标牌字体，他都精心策划设计，使每个客户一进厂就会感到浓厚的文化氛围，那整洁优雅的工作环境，井然的工作秩序，显露着良好的企业形象。

三、人文关怀，营造良好企业文化

孙姚飞非常重视思想理论学习，在公司内设立图书阅览室，鼓励员工学习科学文化知识，为员工创造一个良好的学习氛围，用新知识充实自己的头脑，提高自己的思想素质。

公司经营规模不断壮大，经济效益不断提高，个人富裕了，除了扩大企业规模，孙姚飞也会帮助厂区周边的老百姓们改善生活条件，扶持一些需要帮助的人。每年重阳节公司会邀请一些老人开展活动，每年大年三十也会邀请没有回家过年的员工一起过年，孙姚飞将此看作是公司另一种无形的财富。

十多年来，浙江富丽华铝业有限公司坚持不断开发新项目、新产品。目前拥有发明专利8项，实用新型专利29项，外观设计专利66项，拥有富丽华及图样、禾铝、FOLLYWOWO等有效商标20多项。2018年获评高新技术企业，2021年获评省级企业研究院，2023年获评省级专精特新企业。2019年实现销售收入3.5亿元，2020年至今每年销售收入突破4亿元，2022年销售收入更是达到4.8亿元。 CXO UNION-CXO联盟（cxounion.cn）

翻译：

Sun Yaofei, chairman of Zhejiang Furama Aluminum Co., LTD. : Cast the glory of Furama

【 Introduction 】

The Times cast entrepreneurs, entrepreneurs contribute to a new era. In order to implement the “Opinions of the Central Committee of the Communist Party of China and The State Council on Promoting the Development and Growth of the Private Economy”, further cultivate and promote entrepreneurship, and optimize the business environment, Haiyan County Federation of Industry and Commerce, together with the County Federation of Arts and Culture, and the county Media Center carried out special publicity on promoting entrepreneurship, telling good stories of entrepreneurship and innovation of private entrepreneurs, and promoting the “two healthy” development.

【 Business Card 】

Sun Yaofei, Chairman of Zhejiang Fulihua Aluminum Co., LTD., General manager of Shanghai Gehua Door and Window System Technology Co., LTD., Vice President of Shanghai Aluminum Industry Association, director of Shanghai Door and Window Hardware Industry Association, Vice president of Haiyan Auto Parts Industry Association, director of Haiyan Integrated ceiling Industry Association, director of Jiaxing Young Entrepreneurs Association, Vice President of Haiyan County Young and New Generation Entrepreneurs Association, Chairman of Haiyan County Young and New Generation Entrepreneurs Association Wanghai Branch. Won the 2019 Haiyan County Youth Entrepreneurship Star, Jiaxing City, Haiyan County Outstanding youth and other titles.

Located in Haiyan County Wanghai Street industrial Park, Zhejiang Furalihua Aluminum Co., LTD., nearly 70,000 square meters in the large factory, a number of plants in an orderly arrangement, a new plant has basically completed civil construction, Sun Yaofei said that the development of enterprises rely on hard work, pioneering and innovation. CXO UNION-CXO联盟（cxounion.cn）

Zhejiang Furalihua Aluminum Co., Ltd. has 15 extrusion production lines, 2 automatic control self-energy system oxidation production lines, 2 spraying production lines, 1 fluorocarbon production line and a number of related CNC processing equipment, mainly producing aluminum profiles for construction, industrial aluminum profiles, metal doors and Windows curtain wall production and processing. Among them, the development of aluminum alloy auto parts and industrial aluminum profiles with high precision has unique advantages, and has been awarded the national high-tech, provincial specialized and special new enterprises, and provincial enterprise Research Institute enterprises.

In the development of Zhejiang Furalihua Aluminum Co., LTD., there is a string of shining footprints: in 2008; Put into operation in 2009; 2010 Passed ISO9001 certification, introduced oxidation production line 1; 2011 won the Jiaxing famous brand products; In 2013 won the Zhejiang famous brand products, the introduction of vertical powder spraying line; In 2014, we introduced wood grain production line and won the famous trademark of China. In 2015, the introduction of automatic auto profiles, the introduction of oxidation production line 2, won the famous brand in Zhejiang; In 2016, the Automotive Project Department was established; In 2017, through the national high-tech enterprise certification, the introduction of automatic auto profile extrusion production line; 2018 Passed IATF16949 intellectual property management system certification in 2018; 2019 2019 Passed ISO14001, OHSAS18001 intellectual property management system certification, passed the Zhejiang logo certification 1; In 2020, it will be recognized as a member of the National Non-ferrous Metal Standards Committee by Zhejiang Quality Label 2. In 2021, through the two integration management system certification, participated in YST1455-2021 “Aluminum Alloy Profiles for Car Skylight Guide Rails”, became the standard national aluminum alloy doors and Windows curtain wall metal structure member unit; Provincial Institute of Technology editor-in-chief standard “Aluminum Alloy Hot extruded Round tube for Compressed air pipeline”……

Brilliant, cast step by step. CXO UNION-CXO联盟（cxounion.cn）

First, innovate ideas and enhance core competitiveness

As an advocate, leader, reformer and practitioner to promote the development of the company, Sun Yaofei with the courage and courage of a reformer, establish the common values of “two interests first” industry, adhere to the work idea of “main business, improve quality and innovation, enhance the core competitiveness of the enterprise”, comprehensively integrate and optimize the allocation of resources, effectively promote the integration and other reform and development. The organic integration of advanced concepts with the company’s reform and development, the correct handling of the relationship between adjustment and development, in order to promote the healthy and rapid development of regional economy and enterprises, has won the recognition of all sectors of society.

Since taking office, Sun Yaofei has put forward innovative ideas, Furama Aluminum has invested in the first batch of intelligent manufacturing hot extrusion equipment in the country, and the production has greatly increased the yield of aluminum profiles. The company began to implement technology, talent innovation strategy, and gradually establish and improve the employment mechanism, he adjusted the product structure and integrated human resources as the entry point, and completely broke the rigid management mode that personnel can not enter or leave, cadres can not go up or down, and remuneration can not be less. We will improve the incentive, assessment, and distribution mechanisms, straighten out the wage distribution relationship, tilt the wage distribution toward key technical personnel and front-line production personnel, and implement a dynamic wage mechanism in which personnel salaries change with their posts, remuneration changes according to dedication, and remuneration depends on performance. Employee wages are directly linked to their actual contribution, responsibility, quality, work efficiency, cost control results, and company benefits, so that wage distribution truly reflects more work and more pay. Personnel management implementation of the “competent, ordinary people let, mediocre under” employment appraisal system, strengthen the mobility of personnel, timely adjustment and supplement personnel, so as to stimulate the spirit of the staff, stimulate the enthusiasm of the staff.

Second, strengthen management and establish a modern corporate image

Sun Yaofei listed quality management and cost management as the focus of control, innovated quality control methods, strengthened quality prevention, paid close attention to source quality, further improved quality awareness, carefully organized and fully implemented the refined internal management of “financial management as the core, quality management as the center, and firmly grasp the key point of reducing paper consumption”. Firmly establish the idea of “quality first, customer first”, and earnestly implement the policy of “establishing quality first in thought [] a, implementing quality first in work, and implementing quality first in action”, standardize quality management work, expand the scope of quality control, and decompose quality objectives into departments, workshops, teams, and positions. There are rules to follow, strict assessment, rewards and punishments, rights and responsibilities to the person, and strict quality inspection of the machine, workshop quality inspection, and quality inspection station. Standardize the quality management work, so as to stabilize and improve the company’s product quality, establish the company’s quality reputation. CXO UNION-CXO联盟（cxounion.cn）

Based on the actual situation of the company, improve and perfect the company’s financial management system, formulate a feasible financial revenue and expenditure approval system, strengthen internal control, strengthen cost accounting and cost control, improve the assessment of material consumption quota, adjust the consumption quota timely according to the actual consumption level of the workshop, and strictly carry out the assessment of material consumption quota on a monthly basis. The material overspend and savings are directly linked to the employee’s salary, thus effectively improving the employee’s awareness of participating in cost management.

In view of the company’s previous problems, Sun Yaofei strives to change, enhance the sense of crisis, establish a new marketing concept, establish a marketing mechanism to adapt to the market, reduce the level of sales management, improve the efficiency of decision-making, and adhere to the socialization and all-round service of after-sales service. Strictly implement the product process production operation procedures to ensure stable product quality and pay close attention to safety production and environmental protection management. CXO UNION-CXO联盟（cxounion.cn）

Sun Yaofei not only attaches importance to the development of new products, installation of new equipment, integration of human resources, sound financial management system, but also attaches great importance to the image construction of enterprises. From the planning of the factory, greening, publicity section, the facade of the building to the sign font of the office, he has carefully planned and designed, so that every customer will feel a strong cultural atmosphere when he enters the factory, the clean and elegant working environment, the orderly working order, and the good corporate image.

Third, humanistic care, to create a good corporate culture

Sun Yaofei attaches great importance to the study of ideological theories, sets up a book reading room in the company, encourages employees to learn scientific and cultural knowledge, creates a good learning atmosphere for employees, enrichis their minds with new knowledge, and improves their ideological quality.

The company’s business scale continues to grow, economic benefits continue to improve, personal prosperity, in addition to expanding the scale of the enterprise, Sun Yaofei will also help the people around the plant to improve living conditions, support some people in need of help. Every year, the company will invite some elderly people to carry out activities, and every year, the New Year’s Eve will also invite employees who do not go home to celebrate the New Year together. Sun Yaofei regards this as another intangible wealth of the company.

For more than ten years, Zhejiang Furlihua Aluminum Co., Ltd. insists on constantly developing new projects and new products. At present, it has 8 invention patents, 29 utility model patents, 66 design patents, and more than 20 valid trademarks such as Fullihua and pattern, Wo aluminum, FOLLYWOWO, etc. In 2018, it was rated as a high-tech enterprise, in 2021 as a provincial enterprise Research Institute, and in 2023 as a provincial specialized and special new enterprise. Sales revenue reached 350 million yuan in 2019, annual sales revenue exceeded 400 million yuan from 2020 to now, and sales revenue reached 480 million yuan in 2022. CXO UNION-CXO联盟（cxounion.cn）

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于海盐县工商联；编辑/翻译：CXO UNIONCXO联盟小U。

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