【故事】杨和荣：我们的愿景，是提供有价值的服务

在宁波，有这样一家企业，它的业务范围横跨服饰品牌、新材料、新能源、大宗商品、消费电子、城市服务等等六大领域，旗下打造了“TKY SHOP”“GXG”“青色atelier intimo”“润贝舒Unbeso”“中哲新能源”“翼动 Freewings”“艾贝ABYY”“中哲邻里幸福帮”“大象洗衣”“优宿 YOUSU”等具有时尚、数字化、新能源特色的知名品牌；这家企业，就是入选“中国制造业企业500强”“中国民营企业500强”的中哲控股集团有限公司。有人说，中哲集团一路顺风而行，玩跨界却玩出了新高度，这背后离不开企业的掌舵人——中哲集团董事长杨和荣的运筹帷幄。

成立25年来，中哲集团风雨兼行，坚持守正创新、开拓进取，始终保持着敢想敢做，不断成长、不断挑战的精神。在杨和荣看来，中哲集团是“八八战略”背景下逐步成长发展起来的一艘巨轮，时代的大风大浪没有淹没中哲集团，反而让它踏浪而歌，一路前行。

一、拔节而上，开拓新路

在宁波，很多企业都是外贸起家，中哲集团也不例外。1998年，宁波合和进出口有限公司成立，这是中哲集团的前身。

2007年，对中哲集团来说是最难忘的一年。这一年，宁波中哲控股有限公司成立，开启了以实业和产业投资并重的综合型集团化管理模式。同样是在这一年，中哲集团创立了服装品牌GXG。

“2010年张勇（阿里巴巴集团董事会原主席、CEO）来宁波邀请GXG上线淘宝商城（现称“天猫”）”宁波好几家本土服装企业都在受邀之列，但线上销售模式，当时很多人并不看好。杨和荣清晰记得，当时张勇说的话——“面向品牌与零售商的第三方商业平台淘宝商城（现称“天猫”）上线，与淘宝相辅相成，这是我们阿里业务模式的一次重大升级。在天猫，我们要推旗舰店，GXG的目标人群就是年轻人，年轻人上网多，非常适合这种模式。”

杨和荣被说动了，他瞄准了线上销售的机遇。2010年8月6日，GXG官方旗舰店开业，“双11”以超1000万业绩一战成名，开启了GXG电商黄金时代，之后GXG从线下销售转为线上线下双渠道运营模式。这匹服装行业的“黑马”展示了它非凡的实力，打开了人们对线上销售的信心。找准品牌定位是GXG成功的第一步，而搭上“双11”的顺风车，则让GXG真正成为了国内通勤休闲男装的新标杆。 CXO UNION-CXO联盟（cxounion.cn）

然而在服装行业闯出一片天的杨和荣，并没有沉浸在舒适圈里，他开始带领企业朝着新的领域迈步。2017年，中哲集团旗下宁波中哲物产有限公司成立，以农产品、能源化工、金属等大宗商品及其制品的批发和零售为主营业务。

根据宏观环境，及时调整企业发展方向，这需要企业家有精准的目光，更要有强劲的行动力。“企业发展路上，总会面临荆棘密布的时候，我们需要有前瞻性，提前想好退路。”杨和荣说，因为劳动力成本上升，服装成本增加，中哲集团在几年前就“腾笼换鸟”，把服装企业迁往省外。“早在6年前，中哲集团就把最大的服装生产企业移到了淮安，今年又在河南新建厂房，招工规模达3000人。”杨和荣认为，企业发展不可能一帆风顺，要做的就是提前预判“暗礁急流”。

2021年，浙江中哲新能源有限公司成立，以锂离子电池为基础，开展“新能源+储能”、微电网等规划、设计、投资、运维等业务，中哲新能源筑梦光储可持续之路，引领能源创新。

同年，浙江天哲未来数字产业发展有限公司成立，基于大数据、人工智能等技术服务，从事城市数字服务、智慧城市服务、政府数字化改革、未来社区数字化建设及运营等；中哲邻里幸福帮打造省级优秀未来社区——云鹭湾致力于未来社区整体建设与运营，为政府和企业提供顶层设计数字化建设和智慧化运营服务，打造满足未来生活需求的新生活、新服务、新模式。 CXO UNION-CXO联盟（cxounion.cn）

二、发展路，是学习路更是创新路

作为一个涉猎多领域的企业，“学习”是一件融入中哲集团骨血的事情。

中哲集团专门开设了周二学堂，不仅会有各个子公司的总经理、事业部的总经理前来讲课，还会定期聘请知名的专家来为员工授课。内部的讲授同企业的经营紧密相连，外部的新知又能开拓视野、带来启发。中哲集团董事长杨和荣说：水无常形，管理无常态，一招用久了就不灵了，中哲集团一定要做学习型的企业。

不仅是员工，杨和荣自己也非常积极地学习。为了管好这么大的企业，杨和荣去新加坡南洋理工大学读了MBA；要跨界做新能源，他又去读了清华五道口科学企业家班，“发展靠的不是两眼一抹黑的一股蛮劲，而是不断学习、提升。”

如果要讨论中哲集团的核心特点，创新是一个绝对绕不过去的关键词，跨行业的企业风格让中哲集团注定是一个创新型企业。不同的行业有各自的环境和运行规则，直接套用传统的方法是行不通的，必须要不断地创新。在杨和荣眼中，创新是迎接变化的重要手段。他对中哲集团高管的要求是，不仅高管们自己要能创新，还要带出能创新的团队。这种对创新的硬性传承要求，为中哲集团源源不断地输入活力，让中哲集团无论在哪个领域，都能站稳脚跟，迅猛发展起来。

中哲集团跨行跨得大，步子却迈得稳。杨和荣说，进入一个行业就要专一个行业，要干这个事情那就干到底。集团要跨，部门要专，有走新路的勇气和魄力，也有走好新路的智慧和远见。这是中哲集团的风格。

三、“八八战略”实施20年，中哲集团就受益20年

说起“八八战略”对中哲集团的影响，杨和荣滔滔不绝。他说，中哲集团的成功离不开对“八八战略”的贯彻和执行。杨和荣认为，“八八战略”对中哲集团的影响体现在企业发展的各个方面。

得益于“八八战略”的贯彻执行，浙江政府对民营企业大力支持，十分重视企业发展，在各方面都积极推动浙江民营企业蓬勃发展。同时，全省上下营造出了积极的营商环境。“最多跑一次”就是对浙江营商环境的最好总结和褒奖，不论是企业事务还是普通老百姓的个人事务，政府部门都拿出了最好的服务态度和最高效的办事效率。

中哲集团在中国乃至世界的很多地方都有经营业务，但杨和荣始终觉得，浙江的营商环境是全国一流乃至是全世界一流的。而优秀的营商环境，无疑是企业成长路上的最强助推力。“可以这么说，‘八八战略’实施20年，中哲集团就受益了20年。”杨和荣这样说道。 CXO UNION-CXO联盟（cxounion.cn）

四、激流中识路，是野心更是初心

在服装行业做出一番成绩后，中哲集团离开了“舒适圈”。从服装跨界到大宗商品、新能源等行业。这些看似不着边的步子，杨和荣都有他的理由，他说道：“做企业嘛，肯定要做点有意思的事情。”大宗商品在国家经济发展中处于战略地位，但我们国家目前大部分大宗商品依赖进口。大宗商品企业，实际上是我们国家经济发展战略资源的保障。而发展新能源，又是使中国摆脱能源困境的重要手段之一。

“想成为什么样的企业，就会走什么路。”杨和荣说，中哲集团想成为的，是能“为人类提供有价值的服务和产品”的企业。所以中哲集团的目光，自然而然会放在更具影响力的行业。不论是服装、新能源，还是城市服务、大宗商品，中哲集团的目标都只有一个，那就是创造自己的价值，提供有价值的服务。这是中哲集团的初心和使命，千难万险也要实现。 CXO UNION-CXO联盟（cxounion.cn）

中哲集团做服装是一把好手，但杨和荣却说，中哲集团做服装并不追求完全年轻化。比起做一个追逐年轻人的潮牌，不如慢下来、沉淀下来，做一个经典品牌。这也体现出中哲集团对自己的要求，一步一步、脚踏实地，以客户为先、以奋斗为本，建设具有持久价值创造力的企业。 

翻译：

Yang Herong: Our vision is to provide valuable services

In Ningbo, there is such a company, its business scope across clothing brands, new materials, new energy, bulk commodities, consumer electronics, urban services and other six fields. It has created “TKY SHOP”, “GXG”, “atelier intimo”, “RunbesO Unbeso”, “Zhongzhe New Energy”, “Freewings”, “ABYY”, “Zhongzhe Neighborhood Happiness Help”, “Elephant Laundry” and “Youku” “YOUSU” and other well-known brands with fashion, digital, new energy characteristics; This enterprise is selected as “China’s Top 500 Manufacturing Enterprises” and “China’s Top 500 Private enterprises” Zhongzhe Holding Group Co., LTD. Some people say that Zhongzhe Group is traveling smoothly, but playing cross-border has played to a new height, which is inseparable from the helm of the enterprise – Chairman of Zhongzhe Group Yang Herong’s strategize. CXO UNION-CXO联盟（cxounion.cn）

Zhongzhe Group Building

Since its establishment 25 years ago, Zhongzhe Group has adhered to the principle of innovation, pioneering and enterprising, and always maintained the spirit of dare to think and do, continuous growth and continuous challenge. In Yang Herong’s view, Zhongzhe Group is a giant ship gradually growing and developing under the background of the “88 strategy”, the wind and waves of The Times did not drown Zhongzhe Group, but let it ride the waves and sing all the way forward.

First, to forge ahead and open up new roads

In Ningbo, many enterprises are started from foreign trade, and Zhongzhe Group is no exception. In 1998, Ningbo Hehe Import and Export Co., Ltd. was established, which is the predecessor of Zhongzhe Group.

The year 2007 is the most unforgettable year for Zhongzhe Group. In this year, Ningbo Zhongzhe Holding Co., Ltd. was established, opening a comprehensive group management model that attaches equal importance to industry and industrial investment. Also in the same year, Zhongzhe Group founded the clothing brand GXG.

“In 2010, Zhang Yong (former chairman and CEO of Alibaba Group) came to Ningbo to invite GXG to launch Taobao Mall (now known as” Tmall “). “Several local clothing companies in Ningbo were invited, but many people were not optimistic about the online sales model at that time. Yang Herong clearly remembers Zhang Yong’s words at that time – “Taobao Mall (now called” Tmall “), a third-party business platform for brands and retailers, was launched, complementing Taobao, which is a major upgrade of our Ali business model.” In Tmall, we want to launch flagship stores, GXG’s target audience is young people, young people are more online, very suitable for this model.”

Yang Herong was persuaded, he aimed at online sales opportunities. On August 6, 2010, GXG official flagship store opened, “Double 11” became famous with more than 10 million sales, opening the golden age of GXG e-commerce, and then GXG shifted from offline sales to online and offline dual-channel operation model. This “dark horse” of the clothing industry has demonstrated its extraordinary strength and opened people’s confidence in online sales. Finding the right brand positioning is the first step of GXG’s success, and taking the “Double 11” hitch, GXG has truly become a new benchmark for domestic commuting casual men’s wear. CXO UNION-CXO联盟（cxounion.cn）

However, Yang Herong, who broke out in the clothing industry, did not immerse himself in the comfort circle, and he began to lead the company to move towards a new field. In 2017, Ningbo Zhongzhe Products Co., LTD., a subsidiary of Zhongzhe Group, was established, with wholesale and retail of agricultural products, energy, chemicals, metals and other bulk commodities and their products as its main business.

According to the macro environment, timely adjustment of the direction of enterprise development, which requires entrepreneurs to have accurate vision, but also have a strong action force. “On the road of enterprise development, we will always face thorns, and we need to be forward-looking and think about the exit way in advance.” Yang Herong said that because of rising labor costs and rising clothing costs, the Zhongzhe Group “freed the cage and changed the birds” a few years ago, and relocated its clothing enterprises outside the province. “As early as six years ago, Zhongzhe Group moved its largest garment production enterprise to Huaian, and this year it built a new factory in Henan, recruiting 3,000 workers.” Yang Herong believes that the development of enterprises can not be smooth sailing, and what we have to do is to predict the “reef rapids” in advance.

New energy products family photo

In 2021, Zhejiang Zhongzhe New Energy Co., Ltd. was established, based on lithium-ion batteries, to carry out the planning, design, investment, operation and maintenance of “new energy + energy storage”, micro-grid and other businesses, Zhongzhe new Energy to build a sustainable road of dream light storage, leading energy innovation.

In the same year, Zhejiang Tianzhe Future Digital Industry Development Co., Ltd. was established, based on big data, artificial intelligence and other technical services, engaged in urban digital services, smart city services, government digital reform, future community digital construction and operation; Zhongzhe Neighborhood Happiness helps to build provincial excellent future community – Yunlu Bay is committed to the overall construction and operation of the future community, providing top-level design digital construction and intelligent operation services for the government and enterprises, and creating new life, new services and new models to meet the needs of future life.

Second, the road of development is the road of learning and innovation

As an enterprise involved in many fields, “learning” is a matter that integrates into the bones and blood of Zhongzhe Group. CXO UNION-CXO联盟（cxounion.cn）

Zhongzhe Group opened a special Tuesday class, not only the general manager of each subsidiary, the general manager of the business department will come to give lectures, but also regularly hire well-known experts to teach employees. Internal teaching is closely connected with the operation of the enterprise, and external new knowledge can broaden the horizon and bring inspiration. Yang Herong, chairman of Zhongzhe Group, said: water is impermanent, management is not normal, a trick will not work for a long time, Zhongzhe Group must be a learning enterprise.

Not only the employees, but Yang Herong himself is also very active in learning. To manage such a big business, Yang went to Singapore for an MBA at Nanyang Technological University; To cross the border to do new energy, he went to read the Tsinghua Wudaokou scientific entrepreneur class, “development is not a brute force of two eyes, but continuous learning and improvement.”

Tuesday school

If we want to discuss the core characteristics of Zhongzhe Group, innovation is an absolutely inescapable keyword, and the cross-industry enterprise style makes Zhongzhe Group destined to be an innovative enterprise. Different industries have their own environment and operating rules, direct application of traditional methods is not feasible, we must constantly innovate. In Yang Herong’s eyes, innovation is an important means to meet change. His requirement for Zhongzhe Group executives is that not only the executives themselves should be able to innovate, but also bring out a team that can innovate. This requirement for the rigid inheritance of innovation has continuously injected vitality into Zhongzhe Group, so that Zhongzhe Group can stand firm and develop rapidly no matter what field it is in.

Zhongzhe Group across the big, but the step is steady. Yang Herong said that entering an industry must be dedicated to an industry, and to do this thing, it will go to the end. The group should span, the department should be dedicated, have the courage and courage to take the new road, but also have the wisdom and vision to take the new road. This is the style of Zhongzhe Group.

Third, the implementation of the “88 Strategy” for 20 years, Zhongzhe Group has benefited for 20 years

Speaking of the impact of the “88 strategy” on Zhongzhe Group, Yang Herong gushed. He said that the success of Zhongzhe Group is inseparable from the implementation and execution of the “88 strategy”. Yang Herong believes that the impact of the “88 strategy” on Zhongzhe Group is reflected in all aspects of enterprise development.

Thanks to the implementation of the “88 Strategy”, the Zhejiang government strongly supports private enterprises, attaches great importance to enterprise development, and actively promotes the vigorous development of private enterprises in Zhejiang in all aspects. At the same time, the province has created a positive business environment. “Run at most once” is the best summary and praise of Zhejiang’s business environment, whether it is business affairs or ordinary people’s personal affairs, government departments have come up with the best service attitude and the most efficient efficiency.

Zhongzhe Group has business in many places in China and even the world, but Yang Herong always believes that Zhejiang’s business environment is first-class in the country and even in the world. The excellent business environment is undoubtedly the strongest driving force for the growth of enterprises. “It can be said that the ’88 strategy’ has been implemented for 20 years, and Zhongzhe Group has benefited for 20 years.” Yang Herong said. CXO UNION-CXO联盟（cxounion.cn）

To know the road in the torrent is ambition and the beginning of the heart

After making some achievements in the garment industry, Zhongzhe Group left the “comfort zone”. From clothing to cross-border commodities, new energy and other industries. These seemingly unaccompanied steps, Yang Herong has his reasons, he said: “Do business, certainly do something interesting.” Commodities are in a strategic position in the country’s economic development, but our country currently relies on imports for most commodities. Commodity enterprises are actually the guarantee of strategic resources for our national economic development. The development of new energy is one of the important means to get China out of the energy dilemma.

Zhongzhe Group Building

“What kind of company you want to be, you will take whatever path.” What Zhongzhe Group wants to become, Mr. Yang said, is a company that can “provide valuable services and products to humanity.” Therefore, the eyes of Zhongzhe Group will naturally be placed on more influential industries. Whether it is clothing, new energy, or urban services, bulk commodities, the goal of Zhongzhe Group is only one, that is, to create their own value and provide valuable services. This is the original intention and mission of Zhongzhe Group, and it is difficult to achieve.

Zhongzhe Group to do clothing is a good hand, but Yang Herong said that Zhongzhe Group to do clothing does not pursue completely young. Instead of being a fashionable brand chasing young people, it is better to slow down, settle down, and be a classic brand. This also reflects the requirements of Zhongzhe Group for itself, step by step, down-to-earth, customer-first, strive-oriented, and to build an enterprise with lasting value creativity. CXO UNION-CXO联盟（cxounion.cn）

由CXO UNION-CXO联盟（cxounion.cn）转载而成，来源于浙商之家；编辑/翻译：CXO UNIONCXO联盟小U。

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